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MANUAL

WHAT FOLLOWS ARE NOT RULES OR
REQUIREMENTS BUT RATHER IDEAS WE HOLD
DEAR. PRINCIPLES OF FLIGHT THAT WE
BELIEVE LEAD TO SUCCESS NOT ONLY IN
ATHLETICS, BUT ALSO IN LIFE. WE ARE NOT
BUILDING A SINGLE SPORT, OR A CAUSE,
OR EVEN AN IDEA. WE’RE BUILDING A NEW
KIND OF FAMILY. ONE THAT IS STRONG,
SUPPORTIVE, PASSIONATE, AND ALL-IN ON
A WOMAN-UP WORLD.

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1

BUILD THE

SISTER
HOOD

We are only as strong as the bonds we
build. We work hard to raise the bar

in terms of how women support other
women, fostering strength and leadership

—not just through healthy competition,
but in daily actions big and small.

2

SET A

GOAL

Athletic, personal, realistic, or wild and
dreamy. We seek big accomplishments

on significant stages and we define
what those are for ourselves. No matter the

speed or goal, the effort is marked by
a willingness to see what’s possible—

to go fast, take chances.

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3

OWN THE

JOURNEY

Savor the wins. Own the losses. Elevate
your voice, even when it feels scary. And don’t

fear the critic, from outside or within. The
actions not taken, the words not spoken,
the dreams not chased are the only things to
fear. Take the first step, and realize each

and every one is fuel for the next.

4

FLY WITH THE

WINNERS

We are only as strong as the
company we keep. Choose wisely.

Choose people who create
positivity. Get serious about ousting
the ones who don’t. Choose people

who bring out your greatness.
We are who we repeatedly listen to;

we are what we repeatedly do.

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5

FEED THE

MACHINE

Fuel your body, honor its workload,
take action to restore balance

when necessary, and create a living
example of health for others to follow.

Strong isn’t the new skinny.
Strong isn’t the new sexy. As always,

strong is simply...strong.

6

BE A

S U P E R FA N

Getting behind those who put their hearts
on the line is one of the most powerful

things we can do to strengthen ourselves
and the future of women’s sports. We

believe in getting our butts in the stands,
investing in the dreams of others, and
being superfans.

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7

BELIEVE

You never know when the
window of opportunity will open.

Be ready to fly through it.

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OISELLE IS A SEATTLE-BASED WOMEN’S ATHLETIC
APPAREL COMPANY THAT BELIEVES IN THE
TRANSFORMATIVE POWER OF SPORT AND ITS
ABILITY TO INSPIRE STRENGTH, COURAGE, AND
SISTERHOOD. WE LIVE AND BREATHE THE SPORT
OF RUNNING, AND WE LIVE AND BREATHE THE
ART OF APPAREL DESIGN. IN BOTH WE SEEK
QUALITY AND INNOVATION. AND TO KNOW THAT
EVERYTHING WE DO SUPPORTS WOMEN WHO
WANT TO MOVE, RUN, AND FLY.

HEAD UP

WINGS OUT