1 Brand Guidelines Brand Identity Manual BEAUBOSSS
2 BEAUBOSS BRAND GUIDELINES
3 BEAUBOSS BRAND GUIDELINES
4 BEAU BOSS BRAND GUIDELINE Copyright @Beauboss BEAUBOSS BRAND GUIDELINES
5 BEAUBOSS BRAND GUIDELINES
6 BEAUBOSS BRAND GUIDELINES CONTENT 01 Introduction About 02 Logo Concept Icon structure Logotype structure Secondary and stand alone logo Slogan Lockups Clear space Minimum size Placement Color variations Logo on photograpgh Unacceptable use 03 Typography Primary typography Secondary typography Weights and styles 04 Color Palette Primary color Secondary color
7 BEAUBOSS BRAND GUIDELINES 05 Stationary Letterhead Window envelope Business card Memo Complimentary slip ID card & Lanyard Envelope 06 PACKAGING Packaging Bottle sticker 07 MERCHANDISE Poster Flyer Brochure Display T-shirt Bag 08 Advertising Social media Billboard Bunting Newspaper ad CONTENT
8 01 INTRODUCTION BEAUBOSS BRAND GUIDELINES
9 INTRODUCTION ABOUT Beauboss Perfume has established itself as a prominent player in the Malaysian fragrance market, renowned for its exquisite range of scents that evoke a sense of opulence and allure. With meticulously crafted formulations and attention to detail, each fragrance encapsulates the essence of luxury, appealing to individuals who appreciate sophistication and refinement in their olfactory choices. By offering a diverse array of fragrances tailored to cater to the varying tastes and preferences of Malaysian consumers, Beauboss Perfume ensures that every individual can find a scent that resonates with their unique personality and style. Whether it’s the floral notes of a delicate bouquet or the woody undertones of a rich and robust fragrance, Beauboss Perfume provides a sensory journey that transcends mere scent, elevating the wearer’s experience to one of indulgence and prestige. This commitment to excellence and dedication to crafting unforgettable olfactory experiences has solidified Beauboss Perfume’s position as a beloved and trusted brand in Malaysia, captivating the hearts of fragrance enthusiasts and connoisseurs alike across the nation. BEAUBOSS BRAND GUIDELINES
10 02 logo BEAUBOSS BRAND GUIDELINES
11 INTRODUCTION BEAUBOSS BRAND GUIDELINES Our brand’s visual identity consists of key elements like our logo, color palette, and typography, all working harmoniously to convey the essence of BEAUBOSS Perfume. These elements are designed to be adaptable yet must adhere to strict usage guidelines to maintain consistency. The logo serves as the primary representation of our brand, encapsulating perceptions and values associated with BEAUBOSS Perfume. Protecting and enhancing this asset is paramount, as everything bearing our logo contributes to our reputation. It’s essential to respect and take pride in our logo, as it’s the cornerstone of our brand identity.
12 LOGO CONCEPT B+ + = “B” is likely an initial representing the brand name, Beauboss. The crown in Beauboss Perfume’s logo symbolizes authority and excellence, conveying the brand’s a spiration to be a leader in the fragrance industry. The curved design could signify elegance and a sense of flow, adding to the brand’s sophistication and allure. BEAUBOSS BRAND GUIDELINES
13 LOGO Icon Structure 1. B Icon: . The primary element of the logo, the letter “B,” likely represents the initial of the brand name, Beauboss. . This stylized letter serves as the focal point of the logo, immediately identifying the brand to viewers. 2. Crown: . Positioned above the letter “B,” the crown serves as a symbol of authority and excellence. . It conveys the brand’s aspiration to be a leader in the fragrance industry, suggesting luxury, prestige, and sophistication. 3. Curved Design: . The overall design of the logo features curved lines, adding a sense of elegance and flow. .These curves contribute to the logo’s so phistication and allure, enhancing its visual appeal and creating a sense of movement. 18.75 cm 16.75 cm BEAUBOSS BRAND GUIDELINES
14 LOGO Logotype Structure 1.The logo is well structured precisely meas ured and well crafted. 2. Using mandatory grid system, we were able to achieve this look for our logo. 3. The icon along with the logotype gives our logo completion. BEAUBOSS BRAND GUIDELINES SMELL LIKE EUROPE ABORIGINES
15 LOGO SLOGAN The slogan we were used along the logo is SMELL LIKE EUROPE ABORIGINES SMELL LIKE EUROPE ABORIGINES BEAUBOSS BRAND GUIDELINES
16 LOGO LOCKUPS 1. Vertical lockups without slogan. 2. Horizontal lockups without slogan. 3. Vertical lockups with slogan. 4. orizontal lockups with slogan. SMELL LIKE EUROPE ABORIGINES Vertical lockups without slogan Horizontal lockups without slogan SMELL LIKE EUROPE ABORIGINES Vertical lockups with slogan SMELL LIKE EUROPE ABORIGINES Horizontal lockups with slogan BEAUBOSS BRAND GUIDELINES
17 LOGO clear space surround the logo.or containing no other graphic or text that can specifying the amount oof designed clear space The clear space refers to the area around the logo. Elements that infringe on this space will be breaking the brand guidelines. The clear space for the logo is 2x on each side of our logo. SMELL LIKE EUROPE ABORIGINES 2 X 2 X 2 X 2X BEAUBOSS BRAND GUIDELINES Clear space isolates the logo from other elements such as headlines, text, imagery which could become distracting if too close to the logo. This visually uninterrupted space around the logo helps make it more prominent and enchances its visibility. Always maintain the minimum clear space around it to preserve its integrity and to ensure clarity and visual impact. The illustration below demonstrates how to establish the minium clear space in all application. In general a large amount of clear space should be used for optimal visibility
18 LOGO MINIMUM SIZE For commercial printing applications in color, the BEAUBOSS logo should never be reproduced at a size where the “B,” with the crown serving as a symbol, would become less than 20 mm, as this is the minimum size requirement for our logo. If reproduction is in a single color, the minimum size is reached when the symbol becomes 5 millimeters high. 40 mm 35 mm 30 mm 25 mm 20 mm BEAUBOSS BRAND GUIDELINES
19 LOGO placement The BEAUBOSS logo appears always in one of the follwoing positions : All BEAUBOSS publications adopt a unified grid system to control the placement of graphic elements in the layout. The logo size and position are also determined by the grid, as shown in this example for BEAUBOSS Perfume Top Left Top Center Top Right Bottom Left Bottom Center Bottom Right Middle Left Middle Center Middle Right BEAUBOSS BEAUBOSS BEAUBOSS BEAUBOSS BEAUBOSS BEAUBOSS BEAUBOSS BEAUBOSS BEAUBOSS BEAUBOSS BRAND GUIDELINES
20 LOGO Color Variations 1. Transparent background. 2. White color background. 3. Black color background. 4. Green color background. BEAUBOSS BRAND GUIDELINES Colour is a powerful means of identification. Correct use of our new BEAUBOSS colours in our logo and throught all communication will help build recognition for BEAUBOSS and set use part from our competitors. The illustartion on this page show acceptable colour versions of the vertical BEAUBOSS logo. The same principles apply to the horizontol logo format as well. Do . Reproduce the BEAUBOSS logo in its preferred format, in full colour whenever possible . Ensure that the identity reproduces cleary on any background Never . Use color versions other than those specified here.
21 LOGO Color Variations 5. Mauve Pink 6. yellow 7. Sky Blue 8. Dark Blue BEAUBOSS BRAND GUIDELINES
22 LOGO Logo on Photographs To ensure consistency make sure to use the logo in certain areas of every documentation, advertisement and digital. BEAUBOSS BRAND GUIDELINES
23 LOGO Logo on Photographs To ensure consistency make sure to use the logo in certain areas of every documentation, advertisement and digital. BEAUBOSS BRAND GUIDELINES
24 LOGO Unacceptable Use 1. Do not change the icon position. 2. Do not make the icon not parallel to logotype. 3. Do not change width. 4.. Do not change height. 1. 2. 3. 4. BEAUBOSS BRAND GUIDELINES Correctly applying and reproducing the BEAUBOSS logo is of the utmost importance to the recongnition and success of the BEAUBOSS brand. Changing the logo in any way will weakn its impact and detract from the consistent image we are trying to project. The examples shown on this page demonstrate some, but not all, of the most common inappropriate use of the logo. Please follow basic rules to avoid making obvious mistakes Do . Use only approved electronic artwork. . Follow our guidelines regarding minimum size, clear space and the use of background Never . Change any graphic elements of the BEAUBOSS logo . Do not stretch, condense or otherwise distort the BEAUBOSS logo
25 LOGO Unacceptable Use 5. Do not use drop shadow. 6.. Do not shrink the icon. 7. Do not change the brand color. 8. Do not use any shape around the logo. 5. 6. BEAUBOSS 7. 8. BEAUBOSS BRAND GUIDELINES
26 03 typography BEAUBOSS BRAND GUIDELINES
27 INTRODUCTION BEAUBOSS BRAND GUIDELINES BEAUBOSS Perfume typography embodies a harmonious blend of modern elegance and timeless sophistication, seamlessly integrating the distinct characteristics of Omega Sans and Copperplate Gothic Light. With Omega Sans, our brand’s visual identity exudes contemporary allure and sleekness, perfectly complementing the essence of our luxurious fragrances. On the other hand, Copperplate Gothic Light adds a touch of classic refinement and sophistication, elevating our brand to new levels of elegance and style. Together, these two distinctive typefaces form the cornerstone of BEAUBOSS Perfume’s typographic expression, reflecting our unwavering commitment to luxury, sophistication, and exquisite craftsmanship. Immerse yourself in the captivating interplay of scent and design with BEAUBOSS Perfume in Omega Sans and Copperplate Gothic Light, and experience the epitome of refined sophistication. SMELL LIKE EUROPE ABORIGINES
28 TYPOGRAPHY Primary Typeface Omega Sans Regular” is likely a reference to a typeface or font. It seems like you’re referring to a font style called “Omega Sans” in its regular weight. This typeface may be used for various design and text purposes. Omega Sans Regular Aa Omega Sans Regular Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 Aa Bb Cc Dd E e Ff Gg Hh Ll Mm Nn OoPp Qq Rr Ss Tt Uu Vv BEAUBOSS BRAND GUIDELINES Secondary Typeface Copperplate Gothic Light” is a specific font style. It is a variation of the Copperplate Gothic typeface family, known for its elegant and refined appearance. “Light” indicates that it is a thinner and lighter weight variant of the Copperplate Gothic font. Copperplate Gothic Light Aa Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 ~ ` ! @ # $ % ^ & * ( ) _ - + = { } [ ] : ; “ ‘ < > , . ? / | \ Copperplate Gothic Light
29 TYPOGRAPHY Weights and Styles Maintain the font pairing, tracking, leading and paragraph align. Omega Sans BOLD Sub Font: Omega Sans SEMIBOLD Pairing H1 H2 Omega Sans Regular Omega Sans BOLD BEAUBOSS BRAND GUIDELINES
30 04 COLOR PLATTE BEAUBOSS BRAND GUIDELINES
31 INTRODUCTION BEAUBOSS BRAND GUIDELINES The BEAUBOSS Perfume color palette is a sophisticated blend of hues that exude elegance and allure, carefully selected to evoke a sense of luxury and refinement. At its core lies Medium Pink, a soft and feminine shade that infuses warmth and sophistication into our visual identity. Paired with Dark Blue, a rich and regal color that adds depth and mystery, these hues create a striking contrast emblematic of sophistication and luxury. Incorporating Black further enhances the palette, bringing a sense of drama and sophistication while instilling an aura of timeless elegance and refinement. Whether used individually or in harmony, the Medium Pink, Dark Blue, and Black colors of the BEAUBOSS Perfume palette craft a captivating visual language that encapsulates the essence of our brand. Immerse yourself in the world of BEAUBOSS Perfume and discover the beauty of our signature colors. SMELL LIKE EUROPE ABORIGINES
32 LOGO COLOURS Our visual identity system relies on a consistent use colour to set us apart from our competitiors. Our primary colour is BEAUBOSS medium pink support by a set of secondary colours and rich palette of accent colours derived from our logo BEAUBOSS BRAND GUIDELINES Do . Use BEAUBOSS medium pink and secondary palette to maintain a consistent set of colour elements in the look and feel of our communications materials. . use accent colours to add a vibrant note each piece, highlights special kinds of communications and messages. . Use colour schemes that complement that content of your communication and appeal to the target audience Never . Introduce new accent colour or . Introduce new colour palettes arbitrarily PRIMARY SECONDARY MEDIUM PINK Red: ee (238 in decimal) Green: 74 (116 in decimal) Blue: 80 (128 in decimal) DARK BLUE Red: 13 Green: 20 Blue: 35 BLACK Red: ee (238 in decimal) Green: 74 (116 in decimal) Blue: 80 (128 in decimal)
33 BEAUBOSS BRAND GUIDELINES
34 05 Stationary BEAUBOSS BRAND GUIDELINES
35 INTRODUCTION BEAUBOSS BRAND GUIDELINES Introducing the BEAUBOSS Perfume Stationery Collection: Elevate your brand presence with our meticulously crafted selection of essential items tailored for both professional and personal use.Make a bold statement with our Letterhead & Envelope set, meticulously designed for elegance and sophistication. Crafted with premium quality paper and adorned with our signature BEAUBOSS Perfume branding, each piece ensures impactful communication. Enhance your networking with our sleek Business Cards, f eaturing the iconic BEAUBOSS Perfume logo. Precision-designed and available in various finishes, leave a lasting impression wherever you go. Showcase your brand identity with our custom-designed ID Cards & Lanyards, perfect for corporate events or daily use. Seamlessly blending functionality with elegance, stand out with our BEAUBOSS Perfume branded accessories. SMELL LIKE EUROPE ABORIGINES
36 BEAUBOSS BRAND GUIDELINES
37 Stationary Letterhead BEAUBOSS BRAND GUIDELINES Letterhead Letterheasd : A4 Paper size ( 210 x 297 mm) Color: White Material : 100-120 Gsm Smooth Matte, uncoated paper The BEAUBOSS Perfume logo on letterheads should be the four-color process version. The address and registered company details should be in authorized colors. The core business divisions listing should be in BEAUBOSS MEDIUM PINK. The layout should adhere strictly to the examples provided on this page, and specifications should never deviate from those outlined in these guidelines.The word-processed content of the letter should be set in Calibri, 10-point size, single-line spaced, flushed left, and ragged right. Subsidiary: Each operating unit within the BEAUBOSS company should indicate its division as a second line below the registered company name at the top of the letterhead.
38 Stationary WINDOW ENVELOP BEAUBOSS BRAND GUIDELINES Envelopes bearing the BEAUBOSS Perfume logo should utilize the four-color process version, while the address and company details must adhere to authorized colors. Core business divisions should be listed in BEAUBOSS white. Envelope layouts must strictly adhere to provided examples, with specifications following outlined guidelines. Letter content should be set in Calibri, 10-point size, single-line spaced, flushed left, and ragged right. For subsidiaries, each operating unit should denote its division below the registered company name. Envelopes are to be a sophisticated dark blue to complement the brand’s aesthetic and convey professionalism effectively. 162 mm 114 m m , 6 a imle Dasgn Wa nala J, 10 , 0 K- 34 0033 , 5 u aj Masgn Wa radna BtasuP rup m Lu ala Ku size : 162 mm x 114 mm Paper stock : Double A paper Printing : full color
39 Stationary ENVELOP BEAUBOSS BRAND GUIDELINES 162 mm 114 mm , 6 a imle Dasgn Wa nala , J 10 , 0 K- 34 00335, u aj Masgn Wa radna BtasuP rup m Lu ala Ku 34K-0, 10, Jalan Wangsa Delima 6, Pusat Bandar Wangsa Maju, 53300 Kuala Lumpur Envelopes bearing the BEAUBOSS Perfume logo should utilize the four-color process version, while the address and company details must adhere to authorized colors. Core business divisions should be listed in BEAUBOSS white. Envelope layouts must strictly adhere to provided examples, with specifications following outlined guidelines. Letter content should be set in Calibri, 10-point size, single-line spaced, flushed left, and ragged right. For subsidiaries, each operating unit should denote its division below the registered company name. Envelopes are to be a sophisticated dark blue to complement the brand’s aesthetic and convey professionalism effectively. size : 162 mm x 114 mm Paper stock : Double A paper Printing : full color
40 Stationary Business Card 90 mm 50 mm Athira Shahid FOUNDER OF BEAUBOSS PERFUME 34K-0, 10, Jalan W angsa Delima 6, Pusat Bandar Wangsa Ma ju, 53300 Kuala Lumpur . www.beaubosshq.co m beauboss [email protected] 010-777 20 94 Size 90 x 50 mm Color : Front (White Color) & Back (Dark Blue) Material: Art Card BEAUBOSS BRAND GUIDELINES The illustration in this page illustrate the standard design for business cards, in English used by eligible staff of operationg companies in the company. The BEAUBOSS logo that appears on the business card should be full four colour process version. The remaining details should be printed in the authorised colour and the layout should follow the example on this page. The core business division descriptive name appears wihtin the cardholder`s little block, following the titile and personal qualification. The back portion of the business card can accommodate different layout based on individuals needs. You may include a list with the names of product brands represented or list of the line of business for your core business division. The lower half of the card allows also for a secondary address as shown in the example in this page.
41 Stationary MEMO BEAUBOSS BRAND GUIDELINES MEMO B DATE : TO: FROM : SUBJECT Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. 34K-0, 10, Jalan Wangsa Delima 6, Pusat Bandar Wangsa Maju, 53300 Kuala Lumpur, Federal Territory of Kuala Lumpur Memos, short for memorandums, are essential communication tools in any workplace. They serve as concise and formal documents used to convey important information within an organization. Memos are versatile, serving various purposes such as announcing policy changes, distributing meeting agendas, or providing updates on projects. Their brevity and directness make them an efficient means of communication, often used for internal correspondence between colleagues or departments. size 210 × 297 mm Material : 100-120 Gsm Smooth Matte, uncoated paper 100 mm 120mm
42 Stationary COMPLIMENTARY SLIP BEAUBOSS BRAND GUIDELINES A complimentary slip, also known as a compliment slip or compliments card, is a small piece of stationery commonly used in business settings to accompany deliveries, gifts, or correspondence. It typically features the company’s logo, contact information, and a brief message expressing gratitude or well wishes. size : 215.9 x 88.9 mm Material : 80-100 gsm paper 34K-0, 10, Jalan Wangsa Delima 6, Pusat Bandar Wangsa Maju, 53300 Kuala Lumpur, Federal Territory of Kuala Lumpur beaubosshq.com Tel: +60 10 777 2094 COMPLIMENTARY SLIP
43 Stationary ID Card & Lanyard BEAUBOSS BRAND GUIDELINES In modern workplaces and events, the ID card and lanyard duo is more than just a means of identification – it’s a symbol of professionalism, security, and cohesion. ID cards provide a tangible representation of an individual’s affiliation and role within an organization, featuring essential information like name, photo, and position. Paired with a lanyard, these ID cards become easily wearable, allowing for quick and visible identification. size : 85.6 × 54 mm Material : PVC material
44 06 Packaging BEAUBOSS BRAND GUIDELINES
45 INTRODUCTION BEAUBOSS BRAND GUIDELINES Introducing BEAUBOSS Perfume Packaging: BEAUBOSS Perfume is proud to reveal our new illustrated packaging, marking a bold departure from our classic designs. Our fresh approach embraces vibrant illustrations tailored to resonate with our youthful audience. our packaging features captivating depictions of girls, boys, and couples, celebrating diversity and individuality. Aimed at ages 13 to 19, each illustration embodies the spirit of youthfulness and empowerment. SMELL LIKE EUROPE ABORIGINES
46 PACKAGING packaging BEAUBOSS BRAND GUIDELINES
47 PACKAGING BOTTLE STICKER BEAUBOSS BRAND GUIDELINES
48 07 MERCHANDISE BEAUBOSS BRAND GUIDELINES
49 INTRODUCTION BEAUBOSS BRAND GUIDELINES In the world of Beauboss, we introduce “Smell Like Europe Aborigines,” a fusion of European sophistication and indigenous heritage. Our merchandise embodies this blend, serving as vessels of cultural richness and olfactory delight. Through captivating designs and meticulous attention to detail, each item invites you on a sensory journey through Europe’s timeless elegance and the vibrant spirit of indigenous cultures. From posters to T-shirts, our designs weave together the allure of Europe’s landscapes and the depth of indigenous traditions. They invite you to explore the sensory treasures of “Smell Like Europe Aborigines” and carry its spirit with you wherever you go. Experience the harmonious union of European charm and indigenous roots with Beauboss. SMELL LIKE EUROPE ABORIGINES
50 Merchandise Poster BEAUBOSS BRAND GUIDELINES