THE BURGER PROJECT
13 MARCH - 11 APRIL 2021
THE ORIGINAL IMPOSSIBLE BURGER
DOUBLE PUB BURGER
SGD26++
CHEESEBURGER
SGD22++
THE GRIDDLE PATTY MELT
SMASH BURGER SGD26++
SGD22++
1910s 1930s 1940s
Chefs were not Born in the kitchens of As delicious as it sounds –
interested in fancy Southern California's ground beef patty with
creations. iconic Bob's Big Boy melted cheese sandwiched
Their focus - Restaurant, this is between two slices of
Speed of Service. otherwise known as griddled bread and topped
the double burger that with caramelized onions.
This simple yet juicy birthed all other Records date its commercial
creation was the double burgers. existence as early as the
dawn of the (predating the Big Mac 1940s in the Southern
smashburger. by almost 30 years) Californian restaurant
chain - Tiny Naylor’s.
2010s
Launched in 2016 from
Impossible Foods Inc.
is a company that develops
plant-based substitutes.
Founded in 2011, and
headquartered in
Redwood City, California,
the company's aim is to
give people the taste and
nutritional benefits of
meat. This is the most
modern take on a classic
burger.