History<br>Established in the UAE in 2001, Direct Trading has become a leading wholesaler in the MENA region, distributing top rated brands in the world of sportswear, sports equipment and bicycles. Our company’s wholesale portfolio is categorized into the following:<br>Leading retailers in the region<br>Sports clubs and high profile fitness centers<br>National teams and federations<br>Schools, Universities and sporting academies<br>Key Government and corporate bodies<br><br>We developed an excellent and highly motivated team of experienced professionals in the field of sports, with more than 18 years of experience in management and operations. With a strong understanding of the retail market in our region as well as extensive know-how in customization, sourcing requirements and logistic handling, our multi-national Dubai-based team has a passion for sports and has been able to deliver complete sports solutions to our high profile B2B customers and mega retailers in the MENA region.