The Online Group P/L was born out of Software Development origins having spent close to three decades developing business software, websites and providing IT Services, content writing, SEO and online marketing services to businesses around the world. The business and founder is based in Western Australia and has team members dotted around the globe servicing clients in the USA, UK, Canada, Australia and Europe. The business now is primarily focused on lead generation and providing lead funnels for clients that employ a combination of psychology and technology to provide users with a steady stream of new leads, which are the lifeblood of any organisation.