COMPANY STYLE GUIDE

29 hair salon

SINCE 2002

COMPANY IDENTITY GUIDELINES

2021





CONTENT PAGE

BACKGROUND INFORMATION 2 TYPOGRAPHY 17
Company Overview 3 Primary Corporate Typography 17
Mission and Vission Secondary Corporate Typography 18
Tertiary Corporate Typography
ABOUT THE LOGO 5 23
Logo Introduction and Usage 6 OTHER USED ELEMENTS 24 - 34
Logo Rationale 7 Support Graphic Elements 35
Logomark and Logotype 8 Photographic Background 36
Colour variation for logo 9 37 - 49
Colour variation for background 10 THE APPLICATION 50 - 57
Scale Display 11 Company Style Guide
Clear Space 12 Stationary Set
Unacceptable usage of logo Corporate Item - Catalogue
Product Packgaing
THE COLOUR SYSTEM 14 Optional Items
Primary Colour Palette 15 Brand Promotional Items
Secondary Colour Palette

BACKGROUND INFORMATION

What is 29 HAIR SALON ?

BACKGROUND INFORMATION

COMPANY INTRODUCTION 29 hair salon

29 HAIR SALON is mainly establish SINCE 2002
to offer hair styling services for
men and women. Its business is to
cutting, curling, colouring and
arranging hair. Thus, according to
Pex Lee, who is the founder of 29
Hair Salon, the brand name which
pronounced as ‘Two Nine’ have an
implication which pronounced
sound similar with ‘Tonight’.

2

COMPANY PROMISE

MISSION VISION

The mission of the company The company aimed to bringing
which defines its business is to a trade and craft with unique
provide great quality services style and latest trend to local
and products which worth the industry. Besides, it aims to
money paid to every customers. spread the brand to everywhere
In addition, the company has a in Malaysia as to become a
short-term goal which is to open well-known brand and expand
branches in local, as to earn the services and products to
more profits and to pass on this everywhere in Malaysia.
craft workmanshipskill.

3

ABOUT THE LOGO

Corperate Logo

CORPERATE LOGO

LOGO INTRODUCTION LOGO USAGE

According to research, Logo is the most The logo of 29 Hair Salon will appear on all
important elements of the visual corporate of the visual communication items of the
identity of the brand. The combination of company, such as the Stationery Sets and
the Logotype and Logomark of 29 Hair all the advertising items.
Salon is to convey the main message and
purpose of the company. The full logo is preffered, as it shows cleary
communications of its purpose. However,
Beside, special elements may used to help the seperate used of Logotype and Logo-
to convey the significance and signature mark are acceptable.
of the brand. As mentioned, 29 Hair Salon
has convey an Industrial Chic style and
Bauhaus style, which suit for its interior
design style.

5

INSPIRATION

RATIONALE OF THE LOGO A hair scissor has been placed at
the bottom of 29, as a part of
The logo of 29 Hair Salon is derived number ‘2’, and there is a dotted
from the name of the company, part which could show and convey
which is 29. The whole logo convey the meaning of ‘Cut’.
industrial chic design style, which is
totally match with the interior 29 hair salon
design style of the company.
SINCE 2002
The colour scheme was decided by
deep research conducted, as the
colour schme is fully match with
the interior design style of the
company itself.

6

ABOUT THE LOGO

THE LOGOMARK THE LOGOTYPE

The Logomark of 29 Hair Salon is a visual It is in written form, which also the name of
element which shows the number of ‘2’ and the brand. There are 2 typefaces applied in
‘9’. The colour palette used is according to the Logotype. The primary typeface which
the concept of the company. The scissor applied on this logotype is Commerstone.
and dotted part could convey the message The second typeface, which is Quicksand,
of ‘Cut’, which helps to express and show has been applied for the sentence below
the meaning of salon. the brand name: “SINCE 2020.”

29 hair salon

SINCE 2002

7

COLOUR VARIATION

FOR LOGO 29 hair salon 29 hair salon

According to the colour palette SINCE 2002 SINCE 2002
selected, which is fully compliance
Industrial Chic style; when the logo
be placed on a white background,
these colours are acceptable.

THE ORIGINAL:

29 hair salon 29 hair salon

SINCE 2002 SINCE 2002

29 hair salon

SINCE 2002

8

COLOUR VARIATION

FOR BACKGROUND 29 hair salon 29 hair salon

As for the background colour, SINCE 2002 SINCE 2002
these 4 colours are acceptable
for the logo’s background. 29 hair salon 29 hair salon
Certainly, the colour variations
for the logo will also changed SINCE 2002 SINCE 2002
according to the background.
9
THE ORIGINAL:

29 hair salon

SINCE 2002

SCALE DISPLAY

MINIMUM SCALE DISPLAY The scale of the logo below are according to
accurate scale measurement. For example,
The purpose of having Minimum Scale the smallest scale logo is the actual size of
Display is to make sure no matter how the Business Name Card.
small the logo’s size is, the logo have to
retain their legibility is neccessary. As the
logo shown below, the scaling arrange is
according from 25% to 100%.

29 hair salon 29 hair salon 29 hair salon 29 hair salon

SINCE 2002 SINCE 2002 SINCE 2002 SINCE 2002

SCALE: 25% SCALE: 50% SCALE: 75% ORIGINAL SCALE: 100%

10

LOGO CONSTRUCTION

CLEAR SPACE 1/5 x

Minimum clear space serves as “Margin’ x
for the placement of the logo. Clear space
is help to ensure that the logo is easy to 29 hair salon
recognize in all those company visual
communication. In addition, the clear SINCE 2002
space must not have or appear any
graphic or typographic elements. 1/5 x

The clear spacing surrounds is 1/5 of the
height of the whole logo. The indicator is
shown by the ‘x’ in the example below.

11

UNACCEPTABLE USAGE

FOR LOGO 29 hair salon 29 hair salon

These are the examples of SINCE 2002 SINCE 2002
incorrect used for the logo.
Incorrect applied such as DO NOT STRETCH THE LOGO DO NOT ADD ON EFFECT
adding shadow, free transform
the logo or remove any part of nolas riah 92 29 hair salon
the logo will not be acceptable,
as it may create uncomfortable 2002 ECNIS SINCE 2002
visual effect to viewers.
DO NOT REFLECT THE LOGO DO NOT REMOVE ANY PART
12 OF THE LOGO

THE COLOUR SYSTEM

Corperate Colour

COLOUR PALETTE

PRIMARY COLOUR WHITE TRINIDAD PAYNE’s GREY ZEUS

The colour palette of the logo is #FFFFFF #C44627 #414142 #1D1814
selected according to Industrial
Chic style which is matching with R: 255 C: 255 R: 196 C: 16 R: 65 C: 68 R: 29 C: 68
the company, as the interior G: 255 M: 255 G: 70 M: 86 G: 65 M: 61 G: 24 M: 67
design of the company is mostly B: 255 Y: 255 B: 39 Y: 100 B: 66 Y: 59 B: 20 Y: 69
in Industrial Chic style. K: 46 K: 80
K: 255 K: 6
The primary colour scheme has
been applied on the logo and THE PERCENTAGE: 20% 25% 30%
also been applied on most of 25%
the visual communication tools,
as to maintain consistency.

14

COLOUR PALETTE HEATHERED TUNA GREY CHARCOAL
GREY
SECONDARY COLOUR #4D5155 #424242
#95908A
The secondary colour palette R: 77 C: 68 R: 66 C: 67
used as additional colours R: 149 C: 44 G: 81 M: 58 G: 66 M: 60
required. Secondary colour G: 144 M: 38 B: 85 Y: 53 B: 66 Y: 59
palette included Heathered B: 138 Y: 42 K: 33 K: 46
Grey, Tuna and Charcoal.
K: 3
Certainly, these colour scheme
has fully suit with the colour THE PERCENTAGE:
variations. These colours will be 25%
used for supporting visual
elements, such as text line or
paragraph text.

30% 45%

15

TYPOGRAPHY

Corperate Typography

LOGO TYPOGRAPHY

PRIMARY TYPOGRAPHY comerstone
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Comerstone has been chosen as primary 1234567890
typography. It applied on the Logotype !#$%&*()
which is the company name, as it conveys
the feeling of industrial chic. QUICKSAND

SECONDARY TYPOGRAPHY ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Quicksand has been chosen as the !#$%&*()
secondary typography, which had applied
on the text line in Logotype. The rounded 17
font helps to convey the feeling of friendly
which match with its brand personality,
feeling of reassuring.

CORPERATE TYPOGRAPHY

TETIARY TYPOGRAPHY FRANKLIN GOTHIC HEAVY
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Franklin Gothic Heavy has been chosen as 1234567890
Tetiary Typography. It will be applied on !#$%&*()
others visual coomunication such as the
headline of the company style guide. This FAMILY FONT:
typography conveys modern feeling which
match with Industrial Chic Style.

Franklin Gothic Book
Franklin Gothic Demi

Franklin Gothic Demi Cond
Franklin Gothic Medium
Franklin Gothic Medium Cond

18

OTHER USED ELEMENTS

Secondary Elements

TYPE OF GRAPHICS

SUPPORT GRAPHIC ELEMENTS Besides, Hair Scissor has also used as support
graphic elements on logo, as it could cleary
Industrial wall texture has been applied as the conveys the main message to consumers. The
background on some visual communication colour of the Hair Scissor is allowed to change,
items of 29 Hair Salon. The texture pattern should into other colour, which is in the colour scheme.
not be changed, as there will be only one pattern
of texture for this whole project. However, the
opacity of the texture are allowed to adjust.

20

TYPE OF GRAPHICS

ACCEPTABLE PHOTOGRAPHIC USAGE

There are few avaiable ways that the logo of 29 Hair
Salon can be used on photographic background.
However, by applying photographic background for
the logo, there is matters which need to exceptionally
take attention on it.

First, minimalist photographic background is
preferred, as it could make sure the logo is clearly to
be seen. In addition, by adding transparent effect on
the photographic background could be a good tips,
as it helps the logo stand out more.

21

THE APPLICATION

All the Design Items

CORPORATE IDENTITY GUIDELINES

COMPANY STYLE GUIDE

Company Style Guide is a rulebook which
containing specifications on everything
that plays a role in the look and feel of the
brand or company.

The Company Style Guide of 29 Hair
Salon has 60 pages, included front and
back cover. It contains the information
about the company background, the
corporate logo, product packaging,
design items and more.

23

STATIONERY SET

ENVELOPE

The following shows the Envelope of 29
Hair Salon company.
As the mockup shown, the Envelope
contains the basic information of the
company, such as the address, phone
number and the email of the company.

24

STATIONERY SET

LETTERHEAD

The following shows the mockup of the
letterhead from 29 Hair Salon.

As the mockup shown, the Letterhead
contains the basic information of the
company, such as the address, phone
number and the email of the company. In
addition, the written letter is about the
introduction of the company.

25

STATIONERY SET

BUSINESS NAME CARD

The following shows the business name
card of the company. The information
details included owner’s name, phone
number, social media account and the
address of the company.

26

STATIONERY SET

FOLDER

The folder of 29 Hair Salon is designed
purposely for insert documents, such as
letterhead. The cover design of it was
followed by other stationery, as the whole
set of stationery set could maintain its
design consistency.

27

THE DIMENSION OF STATIONERY SET

ENVELOPE 29 hair salon No.40-1, Jalan BS 1/2, Pusat Perniagaan 0.923 cm
Olive Hill, Sek 1, Taman Bukit Serdang, 0.775 cm
The height of the envelope size is 10.48cm SINCE 2002 43300, Seri Kembangan, Selangor.
and the width is 22.86cm. The size of 1.368 cm
recipient’s zone is 1.36cm x 4.04cm. While [email protected]
for the stamp zone is 0.775cm x 0.923cm.
6 012-9895354

29 HAIR SALON

4.024 cm

10.48 cm

22.86 cm

28

THE DIMENSION OF STATIONERY SET

21 cm

LETTERHEAD 29 hair salon No.40-1, Jalan BS 1/2, Pusat Perniagaan
Olive Hill, Sek 1, Taman Bukit Serdang,
The size has also stated clearly, as the SINCE 2002 43300, Seri Kembangan, Selangor.
actual size of the letterhead is 21cm x
29.7cm, which is a normal A4 paper size. [email protected]

6 012-9895354

29 HAIR SALON

29.7 cm

29

THE DIMENSION OF STATIONERY SET

BUSINESS NAME CARD 5.5 cm 9 cm

The actual size of the business name card 29 hair salon
is 9cm x 5.5cm. The information are
arrange accordingly to the guide lines. SINCE 2002

Company Address E-mail

Owner’s name PEX LEE 29 HAIR SALON

PROFESSIONAL No.40-1, Jalan BS 1/2, Pusat Perniagaan
Olive Hill, Sek 1, Taman Bukit Serdang,
OWNER 43300, Seri Kembangan, Selangor.
[email protected]

6 012-9895354

29 HAIR SALON

Social Media Account Name Phone number

30

THE DIMENSION OF STATIONERY SET

FOLDER 24.1 cm

The folded folder is to insert any 29 hair salon
word development or document
of the company. SINCE 2002

The size of the folder is bigger 31 cm
than normal A4 size paper.

No.40-1, Jalan BS 1/2, Pusat Perniagaan [email protected] 6 012-9895354
Olive Hill, Sek 1, Taman Bukit Serdang,
43300, Seri Kembangan, Selangor.

31

STATIONERY SET The second design is in round shape and
it is mostly used for invoice.
COMPANY STAMP

There are two designs for company
stamps. The first one is in rectangle size
and it is mostly for documents.

32

STATIONERY SET

NOTEBOOK

The notebook is designed for purposes
such as recording notes or memoranda,
other writing or scrapbooking.

As according to the owner of 29 Hair
Salon, the expenses and income always
has to benrecorded down. Therefore, a
notebook is definitely a useful item for
the company.

33

STATIONERY SET

PEN

The pen is come together with the notebook.
There are two designs for the pen which is
black and white.
Certainly, the colour of leads for both friend
is different, as it is easier to let the owner and
the employees to differentiate their records.

34

CORPORATE ITEM

CATALOGUE

The catalog will be placed at the counter, as
it is easier to attract consumer’s attention
so that they could grab and read.

It contains different hair styles and hair
colours from pass consumers. Besides, it
also included some products intro.

35

PRODUCT PACKGAING

PAPER BAG

The paper bag is to pack up the products
which purchased by consumers.
Since the company is selling products
which order from retailer, instead of
design boxes, paper bags have been
created, as it could brings convenience
for consumers.

3268

OPTIONAL ITEMS

LOYALTY STAMP CARD

Loyalty stamp card is as a gift for loyal
customers of the company. As it stated,
when consumers collect 8 stamps, the 9th
time when they enter to the company, they
will get free of any services requested.

THE STAMP:

37

OPTIONAL ITEMS

DISCOUNT VOUCHER

Discount Voucher is offering to consumer
who helps to bring in new customers for
the company.
When consumer introduce above 3
customers for 29 Hair Salon, he or she will
get the discount voucher as gift.

38

OPTIONAL ITEMS

PRICE LIST

The price list will be hang and paste on the
wall. It creates convenience for consumers
and owner, as they can read the prices
and all the services provided, once they
enter to the outlet.

39

OPTIONAL ITEMS

UNIFORM - T SHIRT

The T-shirt is designed for the workers and
the owner. Employee with formal outfit will
always give a good sense to consumers,
as customers could feel that comfortable
and trustable when they enjoy all the
services with the owner or company
employees.
As the mockup image shown, the black
uniform is for female workers; and the
grey uniform is for male workers.

40

OPTIONAL ITEMS

WORKING APRON There are two designs for the apron, black
colour is for hairdressers who be in charge
Apron is design for all the employees, as it of hair colouring, rebonding or treatment;
is easier for them to place their tools in the and white colour is for hairdressers who in
pocket, and it also make consumers feel charge of hair cut and wash.
clean and relieve.

41

OPTIONAL ITEMS

MUG

The mugs are created, as the company will
have to provide some special services,
such as serving a cup of tea for customers
during their hair progression, as some
services might take long duration to finish.
Two types of designs were created for the
mug, and the colour of these are follow
with the colour scheme.

42

OPTIONAL ITEMS

COASTER

The coaster is purposely design for mug.
It comes together with the mug when we
serving for our consumers.

The industrial wall texture was applied as
the background of the coaster, and the
logo placed in the middle.

43

OPTIONAL ITEMS

LID

The lid is for the mug. The purpose of the
lid is to fully cover the mug and protect
the drink from all the dust and dirt, as
the consumers could enjoy the drink
confidently with peace of mind.
The logo which is ‘29’ will be in 3D shape,
as it will be the catch part for people to
hold it up.

44

OPTIONAL ITEMS There are two designs for the tote bags,
one is in black colour; and another one is
TOTE BAG in white colour. The logo with different
colour variation was applied according to
The tote bag is one of the merchandise the logo studies.
from the company. It will be hanging and
exhibit in the shop, as owner requested
that the goods could be exhibit together
with the products for consumers.

45

OPTIONAL ITEMS There are two colour for the drawstring
bag, which is black and white. The logo
DRAWSTRING BAG with different colour variation was
applied according to the logo studies.
Drawstring bag is also the merchandise
from the company. It will be hanging and
exhibit in the shop, as owner requested
that the goods could be exhibit together
with the products for consumers.

46