MALAYSIAN STREETWEAR WHEN ART MEETS FASHION LOCAL STREETWEAR BRANDS HIGH CULTURED CHOII NAISE KL MAKERZ OPT TNTCO The AI takeover JANUARY 2024 ISSUE NUMBER STREET VIBES BEST STYLE WEAR YOUR FAVOURITE
NUR ASFALISA LIANA “ life isn’t perfect but your outfit can be ” HAFIZ AMIR FITRI “Forget the rules, if you like it, wear it!” AHMAD FATIHIN “fashion make everthing better” AZIZAAN "Own the Streets, Own Your Style" NUR BALQIS SAFIYAH “ if you wear things you adore, you just look better ”
CONTENTS 02 1) MAKERZ 2) CHOII 3) NAISE KL 4) HIGH CULTURED 5) SVG 6) SUPER SUNDAY 7) ONE PLUS TWO (OPT) 8) TNT CO 9) HYPE 10) PMC
Streetwear is a style of casual clothing that originated in the urban culture, particularly on the streets of major cities. It is often associated with youth culture and is characterized by its comfortable and casual aesthetic. Streetwear draws inspiration from various subcultures, including skateboarding, hip-hop, punk, and sportswear. WHAT IS STREETWEAR ? LOGOS AND GRAPHICS: MANY STREETWEAR BRANDS PROMINENTLY DISPLAY LOGOS, GRAPHICS, AND DISTINCTIVE DESIGNS ON THEIR CLOTHING. BOLD AND EYE-CATCHING VISUALS ARE COMMON ELEMENTS. 03
MALAYSIAN STREETWEAR
Makerz is a local brand that become popular nowadays. Based on boswan story it started when he got caught sold 'copy ori" shoes which is illegal to do it . So he started to create his own product call Makerz and now his product very popular especially among skateboarders. Basically makerz is selling shoes but there also have other things such as jerseys and caps.Then, for the price I think it is affordable because it cheaper than other sneakers brand. Last but not least, I'm really recommended you guys to buy it because it have cool design and their shoes are very comfort to wear.Besides they give you a lot of free gifts when you buy it. ‘MAKE IT MOVE” 06 CHOII Choii is a streetwear local brand.this branded mostly sold alot of clothes design .The owner of this brand we call it faris azri . he have a lot of strategy to make his product famous.For example he not sold it in the internet instead of he went to each state per week to sell it. this things will make his product special because the customer must go to the (tempat jual) to buy it.his product also got a lot of positive feedback from the customer. i also have bought some product from this branded and it worth it.Their clothes have cool design and also very comfort to wear everyday.For the price I think it is pricey but if you have extra money you can come and get it. MAKERZ kasutmakerz(ig) www.makerzmove.com @choiiofficial_(ig) @choiiofficial_(tiktok)
NAISE WORLDWIDE SDN BHD From Dreams to humble beginnings. 2015 marks the year of birth at our playground in the heart of Kuala Lumpur. Started off as a small boutique store to a household name in the industry. This would not have been accomplished without the ongoing supports from every one of you to push us to do better each day for every drop. Heat after heat, for the raiders that cultivates in this sin city. www.naisekl.com wholly owned by NAISE WORLDWIDE SDN BHD Streetwear is a dominant force in the fashion industry, known for its casual and edgy aesthetic. Understanding the roots and characteristics of streetwear is essential for mastering streetwear styling. Embrace the basics, invest in high-quality essentials, and mix high and low-end brands to create a unique look. CARGO PANTS While you may think of cargo pants as the ultimate dad outfit, these practical yet versatile trousers are a staple of any streetwear outfit. The cargo pant has certainly experienced a resurgence in recent years but has always had a solid place in streetwear culture. Not only can you fit everything you own in the multiple pockets (though we recommend using a cross-body bag, rather than weighing your pants down), but they look impressive with a wide range of tops.
Currently, our brand is carried by around 10 authorized dealers in Malaysia and global dealers in Asia: Philippines, Cambodia, Thailand, Myanmar, Nepal, Indonesia, and Japan. HIGH CULTURED® is a fast-paced unisex streetwear fashion and accessories brand established in 2008 based in Malaysia. We are defined by a focus on creating apparels that are trendy and premium yet affordable and comfortable, for both men and women. We see streetwear fashion as a way to unite the youths from diverse cultures by connecting them with our brand with comfortable apparels from head to toe and inspire them to adore and feel the ‘coolness’ of streetwear. Our brand culture is inspired by the Japanese spirit of 「 職 ⼈ • Shokunin 」 . Shokunin is defined as a ‘craftsman’ not only having technical skills, but also an attitude and social consciousness with a social obligation to work their best for the general welfare of the people. Here, we pride ourselves in creating high quality products to our utmost best with care and beauty that is good value for money. Experiment with layering to add dimension and visual interest to your outfit. Incorporate statement pieces to make a bold fashion statement. Pay attention to details, such as accessories and fit, to elevate your streetwear style. Stay updated with streetwear trends to infuse fresh ideas into your looks. Styling
04
SVG is one of then local streetwear brand that started their business using instagram. The owner Ashraf Anuar starts his journey in the business world in the year 2017. He started the business online on instagram known as @savagestoremy. He sells the items by doing live streams. Within 3 years of the commencement they successfully sold a total of 50,000 products. In 2020 they finally produce their first merchandise that was in collobration with other local brand. SVG SUPER SUNDAY is one of a successful streetwear business. The business established in the tear 2017. Their main eminence is that they communicate through visuals as well as bequeathing inspiration to our young generation to experiment with looks that exceed the barometer of today’s society.Super Sunday logo has become one of the most instantly recognisable and highly coveted logos in Malaysia. The brand’s has made its way onto everything from tees to sliders, fanny packs, snapbacks and bucket hands; and other premium products such as varsity jackets and duffel bags. 08 Super Sunday has done collaboration with Noh’s lifestyle brand called Hikari Riders. Other than Hikari, Sunday Bois also features Daddyhood(an Esport brand), VANS Malaysia and SSST or Super Sentimental Secret Theory (a tech wear brand from Bandung Indonesia). The owner said that they use good quality apparel yet affordable at the same time demonstarte that fine design and taste are not necessarily determined by the price point. I really recommended this brand because of the matarial they used. The price is a bit expensive but they also have some clothes that affordable. It is worth to buy it. > INSTAGRAM : > WEBSITE : @supersundaystore.os https://supersundaystore.com/ > INSTAGRAM : > WEBSITE : @svgwrldwide https://svgworldwide.com SVG have done a lot of collobration with good company brands. There is some of famous brands such as Stoned & Co, Neonate, Super Sunday, EK Malaysia and a few more. SVG sold clothes like denim, leather, cotton, wool, jersey, and canvas. They use such a good clothes material that you can wear anytime, and anywhere. They have a lot of famous clothes that our generation like to wear. The price is kind of expensive but they do have something that affordable. In my opinion, the price actually suits the material. If you want to buy, it is very recommended. SUPER SUNDAY
05
ONE PLUS TWO [ OPT ] Another local Malaysian brand that incorporates hip hop into their apparel designs is OnePlusTwo, or OPT for short. OPT is a Malaysian-based streetwear brand established in 2017. Initially, the brand began as a thrift seller but later shifted its focus entirely to the clothing industry. OPT used to be a shoes bundle store before releasing a line of clothing. OPT makes sure to add new, creative concepts to the inventory with each new collection that is released on Instagram. Hakim Mazlan, one of the proprietors, gave this Malaysian local brand his wholehearted attention. One of OPT's distinctive features is their emphasis on providing content that would make customers feel more comfortable, rather than only offering exclusive designs. To get their hands on the greatest material for their clothing collection, which includes crewnecks, jerseys, accessories, and even sampin raya, Hakim Mazlan and his OPT teams traveled to Indonesia. 11 Recommendation Although the price is quite expensive, but it uses very good quality fabric and very beautiful color printing on the fabric. The design realized is very beautiful and different from the others. The stitching is also very neat and tidy. I highly recommend you to buy it You can go to OPT's website to buy the collection https://www.oneplustwo.my/ @oneplustwo.my (IG) .
In Malaysia, TNTCO is a well-known local brand. This firm not only astounded us with their designs, but also with the quality of their products and the popular large cutting. A mainstay in the regional fashion scene, Deckson founded the streetwear company TNTCO, which is commemorating its tenth anniversary this year. TNTCO was one of the first companies in Malaysia in the streetwear industry, having been founded in 2013. TNTCO has many collaborations with various types of cartoons, namely dragon, marvel and black panther. TNTCO also makes clothes that suit the current weather, for example the summer collection. This collection features products not seen from previous collections such as hooded sweatshirts, windbreakers, jerseys and some shorts as well. 12 TNTCO TNTCO uses a very comfortable fabric material to wear. This type of cloth can be worn in a variety of weather conditions. It's a bit expensive, but it's in line with the materials used. I highly recommend you to buy this brand because the quality of the fabric is very good and there are many patterns to choose from. You can buy through website or social media • https://tntco.co/ • tntco_official Recommendation
HYPE ESTABLISHED IN 2012, HYPECLOTHING GETS ITS NAME FROM THE EVERGREEN AMERICAN SUBCULTURES, AND PROMISING MEN IDENTIFIED EXTRAORDINARY SUCCESS FOR THE BRAND. FROM THE FIRST TIME THE DOORS OPENED TO THE STORE, IT BECAME APPARENT THAT THIS WAS INDEED A WELL-NAMED SHOP. THE BRAND HOLDS TRUE TO THE AUTHENTICITY OF ITS AMERICAN SUBCULTURE ROOTS, A FACT THAT IS QUICKLY CATCHING ON. 01 02 HYPE aims to transform the Klang Valley and promote authentically American subcultures through its newest location at Sunway Pyramid. The company highlights its rapport with clients. Additionally, it places more emphasis on long-term sales tactics that foster the expansion and prosperity of the business. HYPE is well-known for producing wearable clothing of the highest caliber and for embracing innovative concepts by working with other businesses in the industry and conducting research and development. HYPE hopes to provide its clients with fascinating and cutting-edge products through these partnerships. Brand HYPE has been able to extend its presence successfully across countries by seeding the brand ethos and philosophy. It commands good community space among classic-modern apparel lovers, connecting with fashion enthusiasts who prefer their wardrobes to be timeless. Its ability to blend classic and current fashion tech packs has found a following with its loyal customers. And this is something HYPE will continuously provide, even as it grows and serves an ever-growing number of consumers across the country.
BY MARGARITA PEREZ HYPE PHOTOGRAPHY BY FRANCOIS MERCER 09
YUQIN FENG 03 04 05 PMC Conceived in 2010, Pestle & Mortar Clothing is more than what you wear; it is an ideology and inspiration for a personal lifestyle, culture, and homeland. Our designs stay true to things we know and find familiar while growing up in Southeast Asia. Using apparel as a canvas for stories, we aim to spark conversations through our designs and ultimately show the world what Southeast Asia is capable of. A magazine is a periodical publication, which can either be printed or published electronically. It is issued regularly, usually every week or every month, and it contains a variety of content. This can include articles, stories, photographs, and advertisements. 14 Pestle & Mortar Clothing (PMC) has been one very committed brand over the past 20 years in elevating local talent through the reinforcement of creative collaborations across the spheres, from fashion designers to musicians. On its latest project, PMC teams up with global sportswear giant Lotto on an exhilarating three-way collaboration with Malaysian Super League team Sabah FC to present their Official Third Kit. Among them is the '1963' jersey in the kit that represents the historic year when North Borneo became Sabah. On its tagline 'Pride of Borneo', it integrates nostalgia from Sabah's rich heritage with the modern aesthetics of sport. "We are excited with the '1963' Kit and what it stands for. It is a testimony to the great collaboration in the long-standing commitment towards the fans and the unique history of Sabah, in the spirit of Sabah Maju Jaya. "We believe that this jersey will evoke pride and oneness for football fans from around the world," said Ahmad Marzuki Nasir, the CEO of Sabah FC.