BRAND GUIDE K CAFE
K Cafe Brand Guide 2
Company Introduction Brand Color Palatte Primary Color Stationary Set Secondary Color Vision and Mission Content 01 Introduction 03 Color Palatte 04 Typography 05 Application Logo Logo Conception Logo Lookup Logo Construction Logo Scalability Upacceptable Logo 02 Logo K Cafe Brand Guide 3
Brand Introduction 01
K Cafe, nestled in Bandar Sungai Long, stands as more than just a coffee shop—it's an anime inspired haven founded by visionary Joe in 2015. Open Monday to Saturday, 10am to 8pm, this sanctuary blends vintage and aesthetic styles, offering a perfect space for work, study, or relaxation. With signature drinks like Americanos and lattes, along with indulgent cakes, patrons become part of a community united by a passion for coffee, anime, and the finer things in life. K Cafe isn't just a coffee spot; it's a crafted narrative of flavors and dreams, inviting all to lose themselves in its enchanting embrace. About Us 01 BRAND INTRODUCTION K Cafe Brand Guide 5
To creating a unique service style and providing fast and efficient services Check-in spot for students, offering a trendy and welcoming atmosphere in the heart of town and provide comfortable space for students and office workers. Mission Vision 01 BRAND INTRODUCTION K Cafe Brand Guide 6
Basic Elements 02
Previous Logo New Logo 02 BASIC ELEMENTS K Cafe Brand Guide 8
Logo 02 BASIC ELEMENTS K Cafe Brand Guide 9
Final Outcome A home to show warmth and homemade A coffee cup to show selling cafe Logo Conception + 02 BASIC ELEMENTS K Cafe Brand Guide 10
Logo Lookup Main Logo Sub Logo This is our main logo, note the vertical lockup When our main logo not fit to the position, use the horizontal lock up 02 BASIC ELEMENTS K CAFE K Cafe Brand Guide 11 K CAFE
Logo Construction To maintain the minimum clear space between the logomark and wordmark, a standardized measurement of "K" is utilized. This ensures consistent spacing regardless of resizing. Adhering to this standard guarantees that the logo retains its visual integrity and readability across various contexts and dimensions. 02 BASIC ELEMENTS K K K K K K K Cafe Brand Guide 12
Logo Scalability 100% 75% 50% 25% 02 BASIC ELEMENTS K CAFE K CAFE K CAFE K CAFE K Cafe Brand Guide 13
Sub Logo Scalability 100% 02 BASIC ELEMENTS 75% 50% 25% K CAFE K CAFE K CAFE K CAFE K Cafe Brand Guide 14
K CAFE K CAFE K CAFE K CAFE Do not outline the logotype Do not move the logotype iocn Do not change the position of the logotype Do not resize the logotype icon Do not change the logotype color Do not recreate the logotype Unaccptable Logo 02 BASIC ELEMENTS K CAFE K Cafe Brand Guide 15 K CAFE
Color Palette 03
Brand Color Palette The color scheme choosen for K Cafe is beige color cream, light brown and dark brown. All this color is a common color to a cafe. Cream color which will let people feel comfort and humility. For the light brown with mean welcoming and for the dark brown is realiable and loyal. The color combination represent to the cafe. 03 COLOR PALETTE HEX #846E60 RGB 132 110 96 CMYK 1 2 9 0 HEX #ffffff RGB 0 0 0 CMYK 0 0 0 0 HEX #45372A RGB 135 107 86 CMYK 56 62 73 57 HEX #FCF7E8 RGB 99 97 91 CMYK 0 2 8 1 K Cafe Brand Guide 17
Typography 04
Louis George Cafe Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 10 04 TYPOGRAPHY K Cafe Brand Guide 19
Caffe Lungo DEMO Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 10 04 TYPOGRAPHY K Cafe Brand Guide 20
Application 05
05 APPLICATION Business Card Design FRONT 4.5CM Name Font: Louis George Cafe Size: 13 pt Company Adress Font: Louis George Cafe Size: 6 pt Information Font: Louis George Cafe Size: 5 pt Position Font: Louis George Cafe Size: 7 pt 9 CM BACK K Cafe Brand Guide 22 K CAFE K CAFE Joe Lee [email protected] kcafe2046 017-200 4263 No 20-1, Jalan SL 1/2, Bandar Sungai Long, 43000 Kajang, Selangor Director
05 APPLICATION K Cafe Brand Guide 23 Business Card Mockup
Envelope Design 05 APPLICATION K CAFE No 20-1, Jalan SL 1/2, Bandar Sungai Long, 43000 Kajang, Selangor K CAFE 017-200 4263 kcafe2046 [email protected] FRONT BACK Company Adress Font: Louis George Cafe Size: 6 pt Information Font: Louis George Cafe Size: 5 pt
05 APPLICATION K Cafe Brand Guide 23 Envelope Mockup
Letterhead Design 05 APPLICATION K Cafe Brand Guide 24 [email protected] kcafe2046 017-200 4263 K CAFE No 20-1, Jalan SL 1/2, Bandar Sungai Long, 43000 Kajang, Selangor K CAFE Company Adress Font: Louis George Cafe Size: 6 pt Writting Area Size: 210mm x 287mm Information Font: Louis George Cafe Size: 5 pt
Letterhead Mockup 05 APPLICATION K Cafe Brand Guide 24
K Cafe Brand Guide | 25 Stationary Set 05 APPLICATION K Cafe Brand Guide 25
Promotional Item 06
Promotional Item 06 K Cafe Brand Guide | 21 Apron 06 PROMOTIONAL ITEM K Cafe Brand Guide 27
Promotional Item 06 K Cafe Brand Guide | 21 Badge Pin 06 PROMOTIONAL ITEM K Cafe Brand Guide 28
Promotional Item 06 K Cafe Brand Guide | 21 Cap 06 PROMOTIONAL ITEM K Cafe Brand Guide 29
K Cafe Brand Guide | 21 06 PROMOTIONAL ITEM K Cafe Brand Guide 30 T shirt
K Cafe Brand Guide 31 Sticker 06 PROMOTIONAL ITEM
Promotional Item 06 K Cafe Brand Guide | 21 Tote Bag 06 PROMOTIONAL ITEM K Cafe Brand Guide 33
K Cafe Brand Guide | 21 Paper Bag 06 PROMOTIONAL ITEM K Cafe Brand Guide 33
Promotional Item 06 K Cafe Brand Guide | 21 Hot and Cold Cup 06 PROMOTIONAL ITEM K Cafe Brand Guide 34
Promotional Item 06 K Cafe Brand Guide | 21 Take Away Packaging 06 PROMOTIONAL ITEM K Cafe Brand Guide 35
Promotional Item 06 K Cafe Brand Guide | 21 Cake Packaging 06 PROMOTIONAL ITEM K Cafe Brand Guide 36
Promotional Item 06 K Cafe Brand Guide | 21 Menu 06 PROMOTIONAL ITEM K Cafe Brand Guide 37
Social Media 07
K Cafe Brand Guide | 21 07 SOCIAL MEDIA K Cafe Brand Guide 39 Instagram Post
K Cafe Brand Guide | 21 06 PROMOTIONAL ITEM K Cafe Brand Guide 40 Instagram Post
K Cafe Brand Guide | 21 06 PROMOTIONAL ITEM K Cafe Brand Guide 41 Poster
K Cafe Brand Guide | 21 06 PROMOTIONAL ITEM K Cafe Brand Guide 42 Poster Mockup
THANKYOU