Stuff for Document 2

FRONT PAGE

Concept Development  9 New Concepts DISCOVERY CLASS –
All New Menus  2 Refreshed Concepts ENTRY INTO SERVICE
All New Recipes
Surf & Turf IT Specs Confirmed Venue & Concept Testing
Sushi Bar TAC
Kora La
Glasshouse Handhelds
Gallery 47
Financial Terms & KPI’s
Snack Shack (Grab & Go) Agreed & Signed off
Live Room – Draught Beers Initial Inaugural Brief
Bar Eleven – Smoking Cocktails

/ Infused Spirits
Atrium Bar – Sparkling Cocktails

Oct Nov Dec Jan Feb Mar Apr May Jun
15 15 15 16 16 16 16 16 16

Contract Awarded F&B Menus Signed Off Dry Dock
Project Plan Approved Operational Planning Hardware & Software

Initial Ship visits IT Testing Install

Concept Sign Off Discovery Launch
Product Definitions & SOP’s Inaugurals

Developed Maiden Season

Research, Design & Development Phase Fit out, Implementation & Training Phase Live

Concept Development  7 New Concepts EXPLORER CLASS –
Refreshed MDR Menus  5 Refreshed Concepts CONCEPT DEVELOPMENT

Refreshed Recipes Initial Inaugural Brief Venue & Concept Testing
Refreshed Surf & Turf IT Specs Confirmed
Refreshed Umi Sushi
TAC
Refreshed Kora La Handhelds
Vista
Financial Terms & KPI’s
The Dining Club Agreed & Signed off
Med Tapas / Med Italian
Refreshed Snack Shack (Grab & Go)

Scoops
Squid & Anchor – Draught Beers

Gin & Whiskey Bar
Indigo – Smoking Cocktails / Infused

Spirits

Oct Nov Dec Jan Feb Mar Apr May May
17 17 17 18 18 18 18 18
18

Contract Awarded F&B Menus Signed Off Dry Dock
Project Plan Approved Operational Planning Hardware & Software

Initial Ship visits IT Testing Install

Concept Sign Off Explorer Launch
Product Definitions & SOP’s Inaugurals

Developed Maiden Season

Research, Design & Development Phase Fit out, Implementation & Training Phase Live

Umi Sushi  7 New Concepts EXPLORER CLASS
Kora La  5 Refreshed Concepts EVOLUTION

Scoops

Squid & Anchor

Med Tapas / Med Italian Indigo

Snack Shack Gin & Whiskey Bar The Dining Club

Concept Development Initial Inaugural Brief Financial Terms & KPI’s Venue & Concept Testing
IT Specs Confirmed Agreed & Signed off

TAC / Handhelds

Oct Nov Dec Jan Feb Mar Apr May May
17 17 17 18 18 18 18 18
18

Contract Awarded Dry Dock Explorer Launch
Inaugurals
Project Plan Approved Hardware & Software
Install Maiden Season
Initial Ship visits F&B Menus Signed Off
Operational Planning Live
Concept Sign Off
Product Definitions & SOP’s IT Testing

Developed Fit out, Implementation & Training Phase

Research, Design & Development Phase



Vista & Gallery 47˚

Executive Summary Insert No of Number of staff usually Insert Financials 2 rotating menus – offering variety
Covers since launch allocated to Vista XXX since launch throughout the cruise to allow for
Authentic Italian Eatery Each Waiter has served multiple visits
with classic ingredients Demand has continued to XX Guests…! Total Incremental
rise and seating capacity has Revenue XXX Parmesan Wheel served at
Storyboard – eat & drink been flexed where possible to the table
around Italy allow for growth CSQ Result - Fleet Adding Theatre & Value

Menu continually reviewed Guest Share Consistent great scores – always room for improvement, Premium Ingredients
to ensure that we continue Evening Distribution using guest comments to develop the menus to  Beef Fillet
to deliver to expectation continuously improve  Seafood

Growth in popularity – Guests usually have a dwell time of
hitting the right cord – around 90 minutes
50% of seating & XX% of
overall guest service in the
evening

Menus aligned for all Fleet
for Re-entry to Service

Oct 2015 Continual Development & Evolution – Review & Refine – Creating a Story
Marella Brief
& concept Feb 16 Dec 16 May 17 Dec 17 May 18 Feb 19
Development Gallery 47˚ DISCOVERY 2 DISCOVERY 2 Vista Concept EXPLORER Vista Menu Refresh
Gallery 47˚ Menu Sign Off Gallery 47˚ Gallery 47˚ Sign Off Vista Concept Sign Off
Concept Review Launch Launch

Dec 15 June 16 Feb 17 Oct 2017 Feb 18 Oct 2018 Review & April 19
Gallery DISCOVERY Gallery 47˚ EXPLORER Vista Refresh of Vista for EXPLORER 2
47˚Concept Sign Gallery 47˚ Menu Refresh - Marella Brief & concept Menu Sign Off MEX 2 Refreshed Vista
Off Concept Launch Sign Off Development - Vista Concept Launch

Dishes & Ingredients Guest Comments

Signature Desserts - Trio of Tiramisu / Affogato

Prime Ingredients

Future Strategy
Improve CSQ / NPS
Increase Revenue – Extra Dishes
Customer Engagement

Super Tuscan Reds

Receive Concept SCHOOL LUNCH (V) FOOD, GLORIOUS
Brief from Marella Cucumber and truffle egg mayonnaise FOOD (V, GF)

Gammon ham I Dijon mustard Chilled strawberry and
Mature cheddar I apricot marmalade Cointreau soup

Review, Discuss,
Innovate

Review, Develop,
Amend

Create Mood
Boards

Our interpretation
of the Marella
Brief

Concept OOH LA LA … FRENCH CONNECTION (V)
Agreed Torched brie I brioche toast

Review, Develop,
Amend

Menus Developed GATEAU OPERA (V)
Almond sponge I ganache I

buttercream

A SPOONFUL OF SUGAR (V, GF)
Eton Mess I brandy snap basket

Recipes Developed Review, Develop,
Tasting Event Amend

Concept Launched

CONTINUOUS INNOVATION & DEVELOPMENT

IMPROVEMENTS THAT ARE ENSURE PROVIDE ACHIEVING &
PRACTICAL, REALISTIC, FINANCIALLY CHANGE SUPPORT FOR EXCEEDING
STICKS REVENUE & COST
VIABLE AND INTERPRET THE BRIEF. EFFECTIVE
OPERATIONAL TARGETS
INNOVATION &
DEVELOPMENT OF DELIVERY
OVERALL FOOD &
BEVERAGE PRODUCT

INNOVATION AND BUSINESS
AS USUAL

CONSISTENT REVIEW AND ANALYSIS
OF TARGETS TO OBTAIN
EFFICIENCIES

EFFECTIVE IMPLEMENTATION &
EMBEDDING OF PRODUCTS AND

PRODUCT CHANGE

BENCHMARKING Small Expedition Ships Focus on Catering & Provision Services
Services
Mostly small ships & River Cruises  Hotel & Hosiptality Servicves
(Except Mein Schif  Culinary Management & Training
15,000 Employees  Guest Services (Tours)
50 ships  Logisitics
Strong support structure  Consulting
 Risk Management Solutions
Services
 Hotel Services
 Spa Management
 Supply & Logisitcs
 Human Resources
 Ship Management
 Hygiene & Risk Management
 Newbuild & Reconstruction Consulting

41 Ships Services
19 Expedition ships  Hotel Management & Operations
 Admin & Front Desk Management
 Health & Hygiene Management
 Procurement Provision & Inventories
 Culinary Operations
 Marine & Port Operations
 Technical Operations
 Crew Management
 Dry Dockings, Refits & Conversions
 New Build Supervison
 Vessel Inspections

XX XX XX XX

Years of Seafarers Nationalities Dockings
Experiance Employed Completed

XX XX XX XX XX

Meals Served Concepts Delivered Drinks Served Sea Miles Travelled Ports of Call

Dining Cover Charge
Positioning
Dining Club
Discovery Class Surf & Turf
Explorer Class
Kora La
 Explorer Only Sushi Bar / Umi Sushi
  Explorer 2 Only
Beach Cove  
Informal
Formal

Glasshouse / Gallery 47˚ / Vista
Med Tapas 
Med Italian  / Nonna’s  

Snack Shack Islands / Market Place 47˚ / Latitude 53˚

All Inclusive