Media Planner 2018

Green Country
Marketing Association

2018 Media Planner

Northeast Oklahoma’s “Green Country”… We Coined The Phrase

A classic example of private
enterprise in action...
“In 1965, a small group of
determined volunteers sought to turn the
area’s reputation of drought-stricken fields into
visions of abundant greenery and sparkling lakes.
The transformation was deliberate. Neighbors
joined with neighbors to form a multi-county
organization to promote the attractions in eastern
and northeastern Oklahoma.”
“The founders of ‘Green Country’ set out to create
a model economic development program where private
enterprise joined hands with state and federal agencies in
1965 to improve the economy in the largely depressed counties
of eastern Oklahoma”.1

The organization:
• Non-profit 501c6 • Member based • Board of Directors (31 person)

The “Green Country” program has proven that people, working in the private enterprise system,
can improve their economic and social problems by uniting with a common purpose and pooling
their resources and talents.
Today, “Green Country” continues to promote 18 counties of Northeast Oklahoma by joining forces
with our members, the Oklahoma Tourism & Recreation Department and 10 other lake and country
associations, in a unified effort that will increase the economic impact of tourism dollars that now exceeds
2.4 BILLION dollars annually.

1 Charles C. Cummings, Oklahoma’s Green Country (The Rogers College Foundation, 1992).

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

TABLE OF CONTENTS 3

Promotional Opportunities Green Country Co-op

Green Country Magazine

Press Releases ___________________________ 4 417 Magazine ___________________________ 17
Discount Programs ________________________ 5 AAA Home & Away Oklahoma_______________ 18
Destination OK: Itineraries for the American Road __________________________ 19
Group Travel Leader ______________________ 20
Tour Operator _________________________ 6 Kids Directory ___________________________ 21
Attractions Map___________________________ 7 Life’s Vintage Newsmagazine ______________ 22
All About Outdoors ________________________ 8 Metro Family OKC ________________________ 23
Shop, Dine, Fun! __________________________ 9 Oklahoma Today _________________________ 24
Guide to Green Country ___________________ 10 Show Me The Ozarks _____________________ 25
Co-op Consumer Shows ___________________ 11 Southern Travel + Lifestyles________________ 26
Creative Services _____________________ 12-13 Wedding Ideas __________________________ 27

Rack Cards __________________________ 13 Annual Publications
On-Line Marketing_____________________ 14-16
Oklahoma Route 66 Association Trip Guide ___ 28
Social Media Management _____________ 14 Oklahoma State Park
Social Media Advertising _______________ 14
Social Media On A Shoestring ___________ 15 & Outdoor Recreation Guide ___________ 29
GreenCountryOK.com Banner Ads _______ 16 Oklahoma Travel Guide ___________________ 30
Videography/Photography ______________ 16
Television
GREEN COUNTRY STAFF
RSU TV _________________________________ 31
Jackie Stewart, Executive Director
[email protected] Partners

Charlotte Ashworth, Sales Director Benefits ________________________________ 32
[email protected] Application______________________________ 33

Nancy Phillips, Marketing Director
[email protected]

Sherry Robinson, Creative Services
[email protected]

Tena Hyde, Administrative Assistant
[email protected]

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

PUBLIC RELATIONS Jeanette Swindell 4
Public Relations
Press Releases Consultant [email protected]
918-331-8123 Cell
FREE Partner Benefit

 Green Country public relations consultant CONTACT INFORMATION:
will write and/or distribute 1 press release Jeanette Swindell,
per month Public Relations Consultant
Green Country Marketing Assn.
 68 media outlets in the four-state region 2512 East 71st Street, Ste. G.
Tulsa, OK 74136
 Press releases must promote a tourism 918.744.0588
attraction, festival or special event that www.GreenCountryOk.com
will attract visitors from outside the city www.TravelOK.com
or region [email protected]

 Promote your tourism related event, September 1, 2015
attraction or business For Immediate Release: (Photo Attached)

 Email, TV, radio, newspaper Friends of Frank Phillips Home Presenting Tea and Fashion
Show

Bartlesville, Okla. -- The Friends of the Frank Phillips Home invite the
public to “Vintage Memories” Tea and Fashion Show on Saturday,
September 26, from 1 to 4 p.m. at Tri County Technology Center.

While enjoying tea and delicious treats, guests will be entertained
by a group of historical interpreters modeling vintage clothing from
the late 1800s through the 1940s, according to Kim Goss of the
Home. Mrs. Martha Ray, retired Director of Historic Homes for the
Oklahoma Historical Society, will be narrating stories and facts about
each costume exhibited.

This juried group of models travel throughout Oklahoma and
adjoining states exhibiting the vintage fashions, Goss said. In
addition to the fashion show, several fun “surprises” are planned for
the afternoon.

Admission to the tea and show is $25 per person. Proceeds from
the tea will benefit the Frank Phillips Home.

The Friends of the Frank Phillips Home is a nonprofit organization
started in 1992 to raise funds for restoration of the Home.

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

GREEN COUNTRY PUBLICATIONS DISCOUNT PROGRAM 5

 7% Discount—$10,000 plus  Discount limited to brochures pictured on this page
 3% Discount—$5,000-$9,999  To receive discount invoices must be paid by
 Deadline—Friday, April 20, 2018
February 1, 2019

2,500 copies

50,000 copies

100,000 copies 65,000 copies 25,000 copies

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

BROCHURE 6

Destination Oklahoma: Sales: Charlotte Ashworth [email protected]
Itineraries for the Tour Operator Ads: Sherry Robinson [email protected]

Circulation—2,500

 Distribution:
Direct Mailed to Decision Makers -
Tour Operators and Group Leaders
in United States and Canada

 Inclusion in Descriptive Itineraries

 Features Oklahoma Attractions, Businesses and
Communities

 NEW—Full Page Itinerary (see pricing below)

 Digital Version at GreenCountryOK.com

 Publishes July 2018

8.375” by 5.375”  ISSUE SPACE/MATERIALS CAMERA
DEADLINE READY

2019 Fri, May 18 Fri, June 8

Size Dimensions (W x H) Rate
IFC, IBC* 8.375” x 5.375” $2600

Back Cover* 4.625” x 5.375” $2512
Full Page 7.8125” x 4.75” $2512
Must Purchase 1/2 pg or larger ad $1000
Itinerary (Full Page) 3.8229” x 4.75” $1310
1/2 page 1.8281” x 4.75” $ 764
1/4 page

*Include additional .125” each side for bleeds.
Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

BROCHURE 7

Attractions Map Sales: Charlotte Ashworth [email protected]
Ads: Sherry Robinson [email protected]
Circulation—65,000

 Distribution:
Oklahoma Tourism Information Centers
Consumer Shows: Oklahoma, Arkansas, Kansas, Missouri and Texas
578 Locations in Wichita, NW Arkansas and I-44 in Missouri Through
Certifed Folder and CTM
GreenCountryOK.com and Telephone Inquiries
Chambers of Commerce
Hotels/Motels/Attractions/Advertisers

 Digital Version at GreenCountryOK.com
 Publishes December 2018

 ISSUE SPACE ADS/MATERIALS
2019 DEADLINE DEADLINE

Fri, June 22 Fri, July 6

24” x 18” - Finished 4” x 9”

Cooperative with 6 Listings Full Panel

Size Dimensions (W x H) Partner Rate
Back Panel* 4” x 9” + .125” bleeds $1716
Inside Panel*(2) 4” x 9” + .125” bleeds $1310
Full Panel 4” x 9” + .125” bleeds $1000
1.5” x 1.25” Image + 60-70 words $390
Listing

*Include additional .125” each side for bleeds.
Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

BROCHURE 8

All About Outdoors Sales: Charlotte Ashworth [email protected]
Ads: Sherry Robinson [email protected]
Circulation—40,000

 Distribution:
Oklahoma Tourism Information Centers
Consumer Shows: Oklahoma, Arkansas, Kansas, Missouri and Texas
GreenCountryOK.com and Telephone Inquiries
Chambers of Commerce
Hotels/Motels/Attractions/Advertisers

 Digital Version at GreenCountryOK.com
 Publishes December 2018

 ISSUE SPACE ADS/MATERIALS
2019 DEADLINE DEADLINE

Fri, Aug 3 Mon, Aug 24

24” x 18” - Finished 4” x 9”

1/4 Panel 1/2 Panel Full Panel

Size Dimensions (W x H) Partner Rate

Inside Panel*(2) 4” x 9” + .125” bleeds $1000

Full Panel 3.5625” x 8.5625” - no bleeds $500
1/2 Panel 3.5625” x 4” - no bleeds $350
1/4 Panel 3.5625” x 2” - no bleeds $250

*Include additional .125” each side for bleeds.
Ad creation is offered at no charge & includes up to 3 proofs.

$30 will be assessed for each additional proof required.

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

BROCHURE 9

Shop. Dine. Fun! Sales: Charlotte Ashworth [email protected]
Ads: Sherry Robinson [email protected]
Circulation–50,000

 Distribution:
Oklahoma Tourism Information Centers
Consumer Shows: Oklahoma, Arkansas, Kansas, Missouri and Texas
GreenCountryOK.com and Telephone Inquiries
Chambers of Commerce
Advertisers/Hotels/Motels

 Digital Version at GreenCountryOK.com
 Publishes December 2018

 ISSUE SPACE CAMERA
2019 DEADLINE READY

Fri, Sep 14 Fri, Sep 28

5.375” x 8.375”

Size Horizontal (W x H) Vertical (W x H) Partner Rate

Back Cover* 5.375” x 8.375” 5.375” x 8.375” $1530

IFC, IBC* 5.375” x 8.375” 5.375” x 8.375” $1490

Full Page 4.75” x 7.875” 4.75” x 7.875” $1415

1/2 Page 4.75” x 3.875” 2.312” x 7.875” $780

1/4 Page N/A 2.312” x 3.875” $395

Trail Listing Business Information N/A $50

*Include additional .125” each side for bleeds.
Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

BROCHURE 10

Guide To Green Country Sales: Charlotte Ashworth [email protected]
Ads: Sherry Robinson [email protected]
Circulation—100,000

 Distribution:
Oklahoma Tourism Information Centers
Consumer Shows: Oklahoma, Arkansas, Kansas,
Missouri and Texas
GreenCountryOK.com and Telephone Inquiries
Chambers of Commerce
Attractions/Advertisers/Hotels/Motels/
Real Estate/Relocation Firms
Corporate Recruiters

 Digital Version at GreenCountryOK.com
 Publishes December 2018

 ISSUE SPACE CAMERA
2019 DEADLINE READY

Fri, Oct 19 Fri, Nov 2

8.375” x 10.875”

Size Horizontal (W x H) Vertical (W x H) Partner Rate
Back Cover* 8.375” x 10.875” 8.375” x 10.875” $5075
IFC, IBC, Page 3* 8.375” x 10.875” 8.375” x 10.875” $4576
7.375” x 9.875” 7.375” x 9.875” $4035
Full Page 7.375” x 6.525” 4.864” x 9.875” $2891
2/3 Page 7.375” x 4.875” 3.625” x 9.875” $2211
1/2 Page 2.375” x 9.875” $1612
1/3 Page 7.375” x 3.20” 3.625” x 4.875” $1193
1/4 Page 7.375” x 2.375” 2.375” x 4.875” $ 848
1/6 Page
N/A

*Include additional .125” each side for bleeds.
Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

CONSUMER SHOWS 11
2017-2018
Nancy Phillips [email protected]

Green Country Consumer Show Co-op

Arkansas NW ARK Business Women’s Expo (Rogers) – September 2017
Ft. Smith Women’s Living Expo – October 2017*
Kansas NW ARK Women’s Living Expo (Springdale) – January 2018*
Missouri * Only one of these shows will be attended, awaiting date conf.

Wichita Women’s Fair – February 2018
Overland Park RV & Outdoor Show – February 2018

St. Louis Working Women’s Show – February 2018
RV Mega Show (Springfield) – March 2018

Oklahoma OKC RV & Boat Show – January 2018
Texas Tulsa Women’s Living Expo – February 2018

SW RV Super Show (Dallas) – September 2017
South Padre Market Days – January 2018

BROCHURE CO-OP RATES:

9 or 10 shows - $185 per show
•Banner on GreenCountryOK.com – 3 months = $180

7 or 8 shows - $195 per show
•Banner on GreenCountryOK.com – 2 months = $120 value

6 shows - $1230/$205 per show

5 or fewer shows - $210 per show

Add $250 for representation at 5 OK Tourism Corp. Road Shows (7/17-6/18)

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

CREATIVE SERVICES 12
Creative/Layout/Design/Print
Sales: Charlotte Ashworth [email protected]
Ads: Sherry Robinson [email protected]

4x9 Folded City Maps Street Pole Banner  We Will Design Your Promotional Materials
Ads—Including Social Media Ad Sets
Billboards
Brochures
Community Maps
Consumer Show Displays
Logos
Maps (in pads)
Post Cards
Profile Forms
Rack Cards
Street Pole Banners
Visitor Guides
Web Banners

 Turnkey Project Management—
Sales—if needed
Creative Design—(descriptive copy
not included)
Production
Delivery

 Marketing Campaign Development
 Discounted Rates for Members

Destination Guides Vinyl Billboards

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

CREATIVE SERVICES 13
Rack Cards
Sales: Charlotte Ashworth [email protected]
Ads: Sherry Robinson [email protected]

 Promote Your Attraction, Business or Event:
Annual Meeting
Special Dinner
Luncheon
Seminar
Group Tour
Annual Events

 4 Color, Two Sided, Gloss Stock
 4" x 9" Finished Size

DUE TO FREIGHT FLUCTUATIONS, PRICES ARE SUBJECT TO CHANGE WITHOUT NOTICE.

100 250 500 1000 2500 5000 7500 10000

$250 $265 $280 $300 $480 $625 $800 $925

Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

ONLINE MARKETING 14

Social Media Management— Additional Information:

Jackie Stewart: [email protected]
Increase Web Traffic—Build Brand Charlotte Ashworth: [email protected]

Green Country contracts with Digital Generator to manage Social Media Marketing, and offers skilled and knowl-
edgeable staff and saves you money! Longwoods International performance evaluation of Oklahoma Tourism and
Recreation Department’s advertising campaign revealed the highest return in awareness was social media at 35%,

print ads at 32% and digital ads at 28%.

Digital Generator—Jennifer Kalkman, principal:

 25+ years experience (13 yrs in tourism industry) • MBA with emphasis on Marketing
 Google Adwords Certified
 Former Director of TravelOK.com and Online Marketing for OK Tourism & Recreation Department, wherer

TravelOK.com gained a reputation for leading edge online marketing and was ranked #1 in state tourism
websites for several months, growing traffic to more than 1 million users each month

SOCIAL MEDIA MANAGEMENT $800 month

 Facebook, Twitter, Pinterest, Google+, Instagram, YouTube • Respond to your audience
 Develop client post calendar and identify appropriate content • Track and report performance
 Create and post to social profiles including links and images

“The Bartlesville Convention and Visitors Bureau won the 2010 RedBud Award for Best Social Media campaign.
As social media expanded and grew, we discovered an office our size couldn’t keep up, so we decided to
incorporate the help of Green Country Marketing Association. We started with digital advertising through Google
paid search and banner ads, then added the full social media management cooperative after noticing the growth
that GCMA and many of their partners had last year. Our Facebook followers have grown over 60%, our average
post reach has increased from 300 to 3000, and our posts are engaging and full of great information. Our
investment in GCMA has paid off tremendously and we know the many leisure travelers we’ve seen over the past
year can be attributed to our broad reach through this platform.”

Maria S. Gus, Executive Director, Bartlesville Convention and Visitors Bureau

Social Media Advertising—Fast Results—Reach Your Target Market

GOOGLE PAID SEARCH * $325 month GOOGLE VIDEO ADS $325 month

 Client text ads are served (positioned) on Google  Video Commercials placed on YouTube
Search Results page
BUNDLE DISCOUNT
 DG determines tailored set of “search” keywords and
phrases appropriate to achieve higher client ranking Any 2 of above Components $550 month
(Paid Search, Banner Ads, Video Ads)
 Each ad group will have two versions for A/B testing
All 3 Components $800 month

GOOGLE BANNER ADS * $325 month

 Client banner ads served on thousands of websites

through Google Display Network

 Client can provide artwork OR Green Country will

create at $300 per set of five ads in eight sizes each

*Included in Paid Search & Banner Advertising

 Receive up to five (5) ad groups (Facebook, Twitter, Pinterest, Google+, Instagram, YouTube)
 Pay ONLY when ad is clicked
 Receive free impressions when ads are not clicked
 Monitored ad performance and makes appropriate adjustments
 Exclude sites to ensure target audience is reached (e.g. Miami OK vs. Miami FL)

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

ONLINE MARKETING 15
Social Media On A Shoestring
Additional Information:

Nancy Phillips: [email protected]

Looking for a way to extend your Social Media reach? Consider positioning your event, restaurant, attraction, etc.
in front of thousands of eyes through Green Country Oklahoma’s social media programs: Facebook (44,000+
followers July 2018).

We are offering Green Country tourism entities the opportunity of posting to a wide regional audience. Details:

 One post per event
 Post can be extended additional days for up to one week

and positioned in front of multiple audiences
 $100 per post
 Additional $25 per day for additional boosting

Post is handled by Digital Generator; images and detailed information will be required.

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

DIGITAL/ONLINE MARKETING 16

Green Country Website Sales: Charlotte Ashworth [email protected]
Ads: Sherry Robinson [email protected]
 Complimentary Page with Editorial and Photos
 Site Links BANNER ADS & VIDEO CLIPS (3 MONTH MINIMUM)
 Event Listings
 Featured Articles BANNER ADS Partner Non-Partner AD DESIGN
 Brochure Cart 220px X 130px $60/mo $75/mo $50/hour

Image of brochure/rack card VIDEO CLIPS Partner Non-Partner POSTING
Email address for requests 3 min. max video $10/mo $15/mo FEE
City
Descriptive Text $50/Video
 Analytics Monitored Monthly
 Submit or update information at: COUPONS Partner Non-Partner
360px X 300px
greencountryok.com/pages/submit-info/ FREE $10/mo + $50 Posting Fee

FORMAT
GIF (can be animated), JPG, PNG or Flash
72 dpi, RGB, Web Optimized

RECOMMENDED FILE SIZE
Under 50 kb
GIF—35 kb JPG—25 kb PNG—25 kb SWF—35 kb

Videography/Photography Additional Information:

Jackie Stewart: [email protected]

Charlotte Ashworth: [email protected]

Short Internet Video Production

Produced in cooperation with Frontier Country Marketing Association
Showcase Event, Community or Attraction and Increase Attendance
Broadcast Quality for Television Airing

SHORT INTERNET VIDEO PRODUCTION

Production Includes— Multiple Locations :30 Video (Monday-Friday) $350 (3 hour shoot)
3 Hour Shoot Voice Talent :60 Video (Monday-Friday) $50 each additional hour
Editing Graphics
Music $450 (3 hour shoot)
$50 each additional hour

Final copy of video :30 or :60 Video (Saturday) Additional $100 to above rates

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

MAGAZINE 17

417 Magazine—SW Missouri Sales: Charlotte Ashworth [email protected]
Ads: Sherry Robinson [email protected]
Circulation—18,500 Print—5,000 digital
Readership—130,000

 Distribution:
2,049 Hotel Rooms 1,629 Waiting Rooms
2,875 Newsstands 11,707 Subscribers

 Readers:
66% Female
43% Are Planning Weekend & Day Trip Get-A-Way
77% Will Take a Major Travel Vacation
Within The Next 12 Months
$171,911 Average Household Income

 BONUS EDITORIAL WITH AD IN APRIL OR SEPTEMBER
 Publication Drops:

Last of the Prior Month

 ISSUE SPACE CAMERA
Apr ‘18 DEADLINE READY
Fri, Feb 16
Wed, Feb 7
Fri, Jul 13
Sep ‘18 Fri, Jul 6

Size Dimensions Dimensions Published Partner Savings
Full Page Horizontal (W x H) Vertical (W x H) $426
Rate Rate $887
7.5” x 9” 7.5” x 9”
$3130 $2704
3.6875” x 9”
1/2 Page 7.25” x 3.875” $2239 $1352

Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

MAGAZINE 18

AAA Home & Away—Oklahoma Sales: Charlotte Ashworth [email protected]
Ads: Sherry Robinson [email protected]
Circulation—228,000 Bi-monthly
Readership—497,620

 Distribution:
Every AAA Member in Oklahoma

 74% of AAA Oklahoma Members Took Action After Reading
Publication — Actions Include:
Visiting Websites
Calling Toll Free Numbers for More Information or
Booking Reservations
Plan or Modify Existing Travel Plans

 67% of AAA Oklahoma Members Take Weekend Trips
 Publication Drops:

20th of the Prior Month

 ISSUE SPACE CAMERA

May/Jun ‘17 DEADLINE READY
OTRD CO-OP
Mon, Feb 20 Mon, Feb 27

Size Dimensions Dimensions Published Partner Savings

Horizontal (W x H) Vertical (W x H) Rate Rate $302
$219
1/2 Page 7” x 4.4375” 3.4375” x 9” $4535 $4233 $256

1/3 Page 7” x 2.916” 2.916” x 9” $3024 $2805

1/6 Page 3.4375” x 2.916” N/A $1634 $1378

Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

MAGAZINE 19

American Road Sales: Charlotte Ashworth [email protected]
Ads: Sherry Robinson [email protected]
Circulation—25,000
Readership—90,000 Digital—5,000+

 Distribution:

Countrywide; Retail Book stores including Barnes & Noble;

Subscriptions; 2800 Group Tour Leaders—six of the Group

Travel Family Brands including:

BankTravel Conference—Bank Loyalty & Travel Clubs

Going On Faith Conference—Religious Travel Groups

African American Travel Conference—African

American Group Travel Community

Small Market Meetings Conference—Meeting
Planners in Small/Medium Markets Boomers
in Groups—The Emerging Boomer Group

Travel Market

 Regional Itinerary and Getaway Campaigns:

Downloadable PDF Itineraries
1-page: $270/mo 2-page: $486/mo
Upgrade opportunity: Featured getaway in slideshow
on website: $135/mo

Getaway Activity Guide
1-page: $215/mo 2-page: $260/mo
Upgrade opportunity: Featured getaway in slideshow
on website: $160/mo

Traceable: Clicks and Downloads are tracked and reported
through a third-party vendor (Clickmeter.com).
Discounts available: 50% with concurrent print buy. Multiple
insertion and non-profit/not-for-profit discounts available.

 Publication Drops:

Summer: Music/Highways and Byways
Autumn: The Horror!/Fall Drives, Festivals, and Events
Winter: Art and photo contest/Annual Travel Planner

 ISSUE SPACE CAMERA
DEADLINE READY
Summer ‘18 Fri, Apr 27 Fri, May 4
Fall ‘18
Winter ‘18 Fri, Jul 27 Fri, Aug 3

Fri, Oct 26 Fri, Nov 2

Size Dimensions Dimensions Published Partner Savings
Rate $1555
Horizontal (W x H) Vertical (W x H) Rate
$2711
Full Page 7.5” x 9.4375” 7.5” x 9.4375” $4266

1/2 Page 7.5” x 4.656” 3.6875” 9.4375” $2540 $1356 $1184

1/4 Page 3.6875” x 4.656” N/A $1315 $678 $637

Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

MAGAZINE 20

Group Travel Leader Sales: Charlotte Ashworth [email protected]
Ads: Sherry Robinson [email protected]
Circulation—21,000 Digital—18,000
Readership—21,000

 Distribution:

American Bus Association (ABA) Members

National Tour Association (NTA) Members

Group Leaders of America (GLAMER)

Alumni Groups

Travel Agents
 Complimentary 1 Year Advertisers Page in GTL’s TripSearch section

of website. Create page at www.grouptravelleader.com/advertise
 Partners Link: send logo, url address for link and phone number to:

[email protected]
 Complimentary 1 Year Itinerary for CVB’s and Chambers on GTL’s

website. Contact [email protected] for information.

 Exclusive Editorials

 Showcasing Unique and Exciting Group Destinations

 Publication Drops:

At readers door by 5th of the month

Size Dimensions Published Rate Partner Savings
(W x H) Rate
Full Page $4580 $3582 $998
2/3 Page 7.5” x 8.75” $3600 $900
1/2 Page $2950 $2700 $700
1/3 Page 5” x 8.75” $1900 $527
1/6 Page $1290 $2250 $399
7.5” x 4.3125”
$1373
2.375” x 8.75”
$891
2.375” x 4.3125”

Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

MAGAZINE 21

Kids’ Directory Sales: Charlotte Ashworth [email protected]
Ads: Sherry Robinson [email protected]
Circulation—7,500

 Distribution:
7,500 monthly
325 locations in Tulsa, Owasso, Jenks, Broken Arrow,
Bixby, Muskogee, Glenpool
Pediatrician, family doctors’ and OB/GYN offices, hospitals
Pediatric dental offices and orthodontics
Dance, gymnastics and karate studios
Children’s hair salons; Schools and preschools
Sports and recreations centers; Indoor play centers
Daycare, childcare and learning centers; Libraries
Maternity, infant and children’s retails stores and more
Family friendly restaurants; All advertisers

 Readers:
89% of readers are female
55% are between the ages of 25 and 44
44% have children between the ages of 5 and 9

 Publication Drops:
End of previous month

 ISSUE SPACE CAMERA
Mar ‘18 DEADLINE READY

Feb 1 Feb 8

Apr ‘18 Mar 2 Mar 9

May ‘18 Apr 2 Apr 9

Jun ‘18 May 1 May 8

Jul ‘18 Jun 1 Jun 8

Aug ‘18 Jul 2 Jul 9

Sep ‘18 Aug 3 Aug 10

Oct ‘18 Sep 4 Sep 10

Nov ‘18 Oct 5 Oct 12

Dec ‘18 Nov 2 Nov 9

Size Dimensions Published Partner Saving
Full Page (W x H) Rate Rate $250

4.5” x 6.875” $600 $350

1/2 Page 4.5” x 3.375” $325 $225 $100

Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

MAGAZINE 22

Life’s Vintage Newsmagazine Sales: Charlotte Ashworth [email protected]
Ads: Sherry Robinson [email protected]
Circulation—45,000

 Distribution:
Mail 33,000 subscriptions monthly to NE OK & across country
Distribute 4,900 to 116 locations and
1,200 to Reasors, QuikTrip & CVS Pharmacy locations
Online monthly with link to advertiser’s website

 Readers:
93% of readers are 55+
82,000 + readers each month
75% of readers purchase goods or services from magazine
advertisers

 Publication Drops:
End of previous month

 ISSUE SPACE CAMERA
DEADLINE READY
Apr ‘18 Mon, Feb 26 Mon, Mar 5
May ‘18 Tue, Mar 27 Tue, Apr 3
Jun ‘18 Thu, Apr 26 Thu, May 3
Jul ‘18 Mon, May 28 Mon, Jun 4
Aug ‘18 Wed, Jun 27 Thu, Jul 5
Sep ‘18 Fri, Jul 27 Fri, Aug 3
Oct ‘18 Tue, Aug 28 Tue, Sep 4
Nov ‘18 Fri, Sep 28 Fri, Oct 5
Dec ‘18 Mon, Oct 29 Mon, Nov 5

Size Dimensions Oklahoma Partner Saving
(W x H) Rate Rate
Full Page $3300 $2700 $600
3/4 Page 9.75” x 12.3125” $2800 $2200 $600
1/2 Page 7.275” x 12.3125” $2100 $1700 $400
1/3 Page 4.8125” x 12.3125” $1500 $1200 $300
1/4 Page 3.167” x 12.3125” $1200 $850 $350
1/6 Page 2.35” x 12.3125” $850 $650 $200
1/8 Page $550 $450 $100
3.166” x 6.09”
2.35” x 6.09”

Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

MAGAZINE 23

Metro Family—OKC Sales: Charlotte Ashworth [email protected]
Ads: Sherry Robinson [email protected]
Circulation—32,000+
Readership—108,000

 Distribution:
Oklahoma and Cleveland Counties - Concentrated in Edmond
Digital Version Online

 13,000+ Social Media Followers
(Facebook, Twitter & Pinterest)

 Readers:
93% Purchase Services or Products From Ads
89% Female
90% Have Attended College
Average Income of $97,000
97,000 Monthly Web Visitors
26,000 e-Newsletter Subscriptions (Weekend Pics sent each
Thursday highlighting fun family events)

 Editorial Focus on Nearby Travel Destinations
 Publication Drops:

2 Days Before End of Month

 ISSUE SPACE CAMERA
DEADLINE READY
Mar ‘18 Fri, Feb 9 Fri, Feb 16
Apr ‘18 Wed, Mar 14 Wed, Mar 21
May ‘18 Wed, Apr 11 Wed, Apr 18
Jun ‘18 Wed, May 9 Wed, May 16
Jul ‘18 Fri, Jun 8 Fri, Jun 15
Aug ‘18 Wed, Jul 11 Wed, Jul 19
Sep ‘18 Fri, Aug 10 Fri, Aug 17

Size Dimensions Dimensions Published Partner Savings
Rate Rate
Full Page Vertical (W x H) Horizontal (W x H) $2184 $1399 $785
2/3 Page $1724 $1125 $599
1/2 Page 7.25” x 9.5” 7.25” x 9.5” $519
1/3 Page $1494 $975 $360
1/4 Page 4.75” x 9.5” N/A N/A
$1035 $675
3.5625” X 9.5” 7.25” X 4”
N/A $495
2.125” x 9.5 N/A

3.5626” x 4.6875” N/A

Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

MAGAZINE 24

Oklahoma Today Sales: Charlotte Ashworth [email protected]
Ads: Sherry Robinson [email protected]
Circulation—37,129 — Readership: 109,531

 Distribution:
Subscribers in 50 States and 13 Foreign Countries
Newsstands

 Largest Paid Circulation Magazine Published in Oklahoma
 Readers:

57% Female
57% Household Income $75,000
94% of Surveyed Subscribers Read Each Copy Multiple Times
 Publication Drops:
1st of Month

Size Dimensions  ISSUE SPACE CAMERA
(W x H) DEADLINE READY
Full Page Jan/Feb ‘18 Wed, Oct 25 Fri, Nov 3
2/3 Page 8” x 10.875” Mar/Apr ‘18
1/2 Page Vertical 4.625” x 10” May/Jun ‘18 Fri, Dec 22 Fri, Jan 5
1/3 Page Square 4.625” x 7.375” Jul/Aug ‘18
1/3 Vertical 4.625” x 4.875” Sep/Oct ‘18 Fri, Feb 16 Fri, Feb 23
1/6 Horizontal 2.125” x 10” Nov/Dec ‘18
4.625” x 2.375” Fri, Apr 20 Fri, Apr 27

Fri, Jun 22 Fri, Jun 29

Fri, Aug 24 Fri, Aug 31

Run of Book

Size Published Partner Savings Published Partner Savings Published Partner Savings
Rate 1X Rate 1X Rate 1X Rate 3X Rate 3X Rate 3X Rate 6X Rate 6X Rate 6X
$2890 $2746 $2670 $2537
Full Page $3146 $2989 $157 $144 $133
$2150 $2043 $2030 $1929
2/3 Page $2290 $2176 $114 $107 $101
$1560 $1482 $1520 $1444
1/2 Page $1670 $1587 $83 $78 $76
$1120 $1064 $1060 $1007
1/3 Page $1200 $1140 $60 $570 $542 $56 $520 $494 $53
$31 $28 $26
1/6 Page $630 $599

Rates include production of ads. Advertiser has final approval of ad. All ads are 4-color.

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

MAGAZINE 25

Show Me the Ozarks—4 Corners Sales: Charlotte Ashworth [email protected]
Ads: Sherry Robinson [email protected]
Circulation—10,000
Readership—70,000+ per month

 Distribution:
6,000+ Digital Monthly Views
Northeast Oklahoma, Northwest Arkansas, Southwest Missouri,
Southeast Kansas
Welcome Centers, Chambers, Hotels, Grocery Stores,
Doctor’s Offices

 April Issue Features Day Trips
 Readers:

64% Female
70% Have Incomes Over $50,000*
67% Purchase From Ads*
73% Under Age of 45*
78% Keep Magazine Over 30 Days*
Younger, More Affluent, Educated*
*Verified by Circulation Verification Council Audit
 Publications:
End of the Month

 ISSUE SPACE CAMERA
Mar ‘18 DEADLINE READY

Fri, Jan 26 Fri, Feb 2

Apr ‘18 Fri, Feb 23 Fri, Mar 2

May ‘18 Fri, Mar 30 Fri, Apr 6

Jun ‘18 Fri, Apr 27 Fri, May 4

Jul ‘18 Fri, May 25 Fri, Jun 1

Aug ‘18 Fri, Jun 29 Fri, Jul 6

Size Dimensions Dimensions Published Partner Savings
Rate
1/2 Page Horizontal (W x H) Vertical (W x H) Rate $325
1/4 Page $450 $245
7.5” x 4.4375” 3.6875” x 8.95” $ 775
$230
3.6875” x 4.4375” N/A $475

Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

MAGAZINE 26

Southern Travel + Lifestyle Sales: Charlotte Ashworth [email protected]
Ads: Sherry Robinson [email protected]
Circulation—150,000

 Distribution:
Semi-monthly Digital Component (Archived One Year) or
Semi-monthly + Digital Component (Archived One Year)
Subscriptions Plus Retail Distribution in US and Canada
Examples of Distribution Points:
Barnes&Noble.COM
Amazon.com
Books-a-Million.com
Walmart’s
Magazines.com
Fred Meyer Stores
WaWa Foodmarkets

 Readers:
58% Women
47 Average Age
59.1% College Education
93% Prefer Travel By Auto

 Feature:
3+ Page Section for Green Country
3 Advertisers per Page—Each sized 7” wide by 3” tall

 Publications:
Last of Prior Month

 ISSUE SPACE CAMERA
DEADLINE READY
Wed, Feb 2
Mar/Arp ‘18 Wed, Jan 17
Fri, Mar 30
May/Jun ‘ 18 Fri, Mar 16
Fri, Jun 1
Jul/Aug ‘ 18 Fri, May 18

Size Dimensions Horizontal (W x H) Partner Rate

Full Page 7” x 9.125” $995
1/3 Page 7” x 3” $350

Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

MAGAZINE 27

Wedding Ideas Sales: Charlotte Ashworth [email protected]
Ads: Sherry Robinson [email protected]
Oklahoma’s Longest Standing
Bridal Magazine

 Distribution:

Bi-Monthly

7,000+ at over 250 Locations for 6 Yearly Issues
Oklahoma City Metro, Edmond, Norman, Yukon, Moore,
Del City, Mid West city, Guthrie, El Reno, Purcell, Lexington,
Stillwater, Perkins, Shawnee, Chandler

*45+ Bridal Shows

*Student Unions in area Universities and Colleges

 Publication Drops:

Bimonthly, Last of Prior Month

 ISSUE SPACE CAMERA
DEADLINE READY

Aug/Sep ‘ 18 Fri, Jun 30 Fri, Jul 7
Thu, Sep 7
Oct/Nov ‘ 18 Thu, Aug 31 Fri, Nov 3
Fri, Jan 5
Dec/Jan ‘ 19 Fri, Oct 27

Feb/Mar ‘ 19 Fri, Dec 29

Size Dimensions Horizontal (W x H) Stand Alone Rate Co-op Rate

2 Page Spread 9.75” x 6.5” $465 $465
Full Page 4.25” x 6.5” $290 $290
1/2 Page 4.25” x 3.1875” $210 $145
1/4 Page 2.0625” x 3.1875” $125 $73

Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

ANNUAL PUBLICATION 28

OK Route 66 Assn. Trip Sales: Charlotte Ashworth [email protected]
Ads: Sherry Robinson [email protected]
Guide-2019-2020 Circulation—40,000

 Distribution:
Route 66 Members
Chambers of Commerce
Convention and Visitors Bureaus
Trip Guide Advertisers
OklahomaRoute66.com

 Annual Publication
 Green Country Marketing Pays $10 of Partner Ad Cost
 Black & White With Color Cover
 Publication Drops:

Weekend Before Memorial Day

 ISSUE SPACE CAMERA
2019-2020 DEADLINE READY

TBD TBD

Rates Subject to Change

Size Dimensions Dimensions Published Partner Savings
Rate
Horizontal (W x H) Vertical (W x H) Rate

Full Page 7.25” x 8.875” 7.25” x 8.875” $480 $470 $10

1/2 Page 7.25" x 4.3675" 3.5625" x 8.875” $240 $230 $10

1/4 Page 7.25” x 2.1212” 3.5625” x 4.3675” $130 $120 $10

1/8 Page 3.5625" X 2.1212" 1.7163”x 4.3675” $ 65 $ 60 $5

Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

ANNUAL PUBLICATION 29

Oklahoma State Park & Outdoor Sales: Charlotte Ashworth [email protected]
Recreation Guide—2019 Ads: Sherry Robinson [email protected]

Circulation—100,000

 Distribution:
Oklahoma Travel Information Centers
TravelOK.com
Inquiries to 800-652-6552
Chambers of Commerce
Convention & Visitors Bureaus
Travel Shows

 Features Travel Resources, Parks Directory, Activities Directory, Cabins
& Lodging, Oklahoma State Parks, Activities, Camping Directory, Index

 Publishes January, 2019

 ISSUE SPACE CAMERA
2019 DEADLINE READY

Sep 14 Sep 21

Size Dimensions (W x H) Published Rate Partner Rate Savings

Full Page 5.975” x 7.975” $2300 $2070 $230
1/2 Page H 5.975” x 3.9” $1500 $1150 $350
1/2 Page V 2.9” x 7.975” $1500 $1150 $350
1/4 Page 2.9” x 3.9” $575
— —

Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

ANNUAL PUBLICATION 30

Oklahoma Travel Guide—2019 Sales: Charlotte Ashworth [email protected]
Ads: Sherry Robinson [email protected]
Circulation—260,000

 Distribution:
Oklahoma Travel Information Centers
TravelOK.com
Inquiries to 800-652-6552
Chambers of Commerce
Convention & Visitors Bureaus
Travel Shows

 Features Attractions, Lodging and Restaurant Listings
 Publishes December, 2018

 ISSUE SPACE CAMERA
2019 DEADLINE READY

Sep 14 Sep 21

Size Dimensions (W x H) Published Rate Partner Rate Savings

Full Page 8” x 8.625” $7150 $6950 $200
1/2 Page H 8” x 4.1875” $4300 $4000 $300
1/2 Page V 3.875” x 8.625” $4300 $4000 $300
1/4 Page 3.875” x 4.1875” $2200 $2000 $200

Ad creation is offered at no charge & includes up to 3 proofs. $30 will be assessed for each additional proof required.

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

TELEVISION 31

RSU TV Sales: Charlotte Ashworth [email protected]
Ads: Sherry Robinson [email protected]
Northeast Oklahoma Public Television
Viewership—250,000 to 300,000 Weekly

 Promote Community Events, Attractions or Special Events

 4 Events Promoted January 1, 2018 thru December 31, 2018

 4 Week Promotion Per Event

 :30 Second Spot for Non-Profits

Example of Schedule Run:
2 Times A Day Monday, Tuesday, Wednesday
(All Prime – 6 Spots Total)
3 Times A Day Thursday and Friday
(1 Rotator, 2 Prime – 6 Spots Total)
4 Times A Day Saturday and Sunday
(2 Rotators, 2 Prime – 8 Spots Total)
20 Spots Per Week for 4 Weeks Run – Total of 80 Spots

 Spot Cost After Discount = $7.42

 Partner Provides:

Logo, Video or Photos 7 Weeks Prior To Event

4 Events Spots Published Rate Partner Rate Savings
In 2016 320 $2500 $2375 $125
80 $625 $31.25
Each Event $593.75

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

PARTNER BENEFITS 32

Nancy Phillips [email protected]

FREE Benefits
 Press Releases – tourism related press releases written and/or distributed to more than 70 media outlets
 Social Media posts – FaceBook, Twitter, Instagram, Pinterest, Google+
 Website listings – your information and photos posted at GreenCountryOK.com.
 Link from our website to yours
 Your coupon(s) posted on our coupon page
 Tourism Events Listing
 Post your brochure to our “order brochures page”
 Guide to Green Country, Shop. Dine. Fun!, Attractions Map and All About Outdoors are distributed at
numerous consumer shows and Oklahoma Tourism Road Shows
 Legislative Representation – members are kept up-to-date on legislative bills of interest to the tourism
industry
 Speakers Bureau – should your organization need an industry speaker we are available to assist

Discounted Services
 Creative Design – We will develop ad campaigns, community guides (turnkey if needed) and maps,
brochures, banner ads, street banners, portable displays
 Co-Operative Advertising – We negotiate reduced rates, develop and place your ads in approximately 20
campaigns annually that target our specific markets
 Magazines
 Newspapers
 Television
 Oklahoma Travel Guide/Oklahoma Outdoor Guide
 Consumer Shows – your brochures can be distributed at numerous Consumer and Oklahoma Tourism Road
Shows where the annual attendance averages 190,000
 Online: Green Country Website
 Education Seminars – provide our members/non members with affordable, beneficial continuing education
opportunities
 Outdoor Billboards
 Publications – Five Green Country brochures produced annually with distribution in OK, KS, TX, AR and MO
 Social Media Management and Advertising
 Television – promote your event to travelers public in Green Country
 Videographer | Photographer – available at discounted pricing

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com

Organization Name Partner Application
Contact
Mailing Address Fax Cell
Street Address
City/State/Zip
Phone
Email
Website
Additional Contact
Additional Contact
Special Instructions

Annual Membership Dues are $315 and are automatically invoiced each January

Sign And Date

Return to:
Green Country Marketing Association
2512 East 71st Street, Suite G
Tulsa, OK 74136
Fax: 918-744-0580

Green Country Marketing Association | 2512 E. 71st Street, Suite G, Tulsa, OK 74136 | 918.744.0588 | GreenCountryOK.com