PORTFOLIO

Black on Black.

Here’s Another.

Style Guide

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Black on Black.

Logo Symbol Master Identity Application

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“Black is modest and arrogant at the same time. Black is lazy and
easy -- but mysterious. But above all black says this: I
don’t bother you -- don’t bother me.” --
Yohji Yamamoto

01

The Logo.

This section explains the philosophy of the logo and specifies
the basic set of guidelines on how to use the logo.

It also lightens the certain do’s and don’ts concerned
to the useage of the logo to ensure that the identity
is used in an unswerving manner in all media.

“Black is poetic, You feel
“hidden away in it.”

The Symbol.

The supposed ‘non-colour’ traces back
to Neolithic cave paintings now black is
everywhere. It is the highest ranking ball
on the snooker table.

Black makes a quotation any day and
it covers for any occasion, yet a simple
choice.

values_

Glamour, Weight, Sophistication, Placid.

Draft

B + +Letter ‘B’Quotes Hanger
K: 100%
“C: 00%M: 00% Y: 00%

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Black on Black

03

The Master
Identity.

This new logo is designed to be used
with the logotype which is the brand
name “Black on Black” the slogan
that is “Here’s Another”.

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Black on Black

Typeface.

38: Pridi Semi Bold
A Quick Brown Fox Jumps Over
42: Pridi Regular
A Quick Brown Fox Jum

05

Application.