edu

EDUCATION
MARKETING
EDA 6003

EDUCATIONAL
MARKETING :
AN ISLAMIC
PERSPECTIVE

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CONCEPT TARBIYYAH MUSLIM CONCEPT CORPORATE
AND AIMS TA’LIM SCHOLARS AND ETHICS SOCIAL &
TA’DIB VIEWS ON SOCIAL
OF THE AIMS OF CRITICISMS
EDUCATION MARKETING OF
OF
EDUCATION FROM AN MARKETING
ISLAMIC
PERSPECTIVE

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TITLE A TITLE B TITLE C TITLE D TITLE E

CONCEPT TARBIYYAH MUSLIM CONCEPT CORPORATE
AND AIMS TA’LIM SCHOLARS AND ETHICS SOCIAL &
TA’DIB VIEWS ON SOCIAL
OF THE AIMS OF CRITICISMS
EDUCATION MARKETING OF
OF
EDUCATION FROM AN MARKETING
ISLAMIC
PERSPECTIVE

CONCEPT OF EDUCATIONAL

TRANSMISSION DEVELOPING DEVELOPING
TRANSMISSION
Transmission COMMUNICATION Developed of
of wisdom and total
SOCIAL personality
knowledge CULTURE PIES of the
pupils
COMMUNICATION
CULTURE
To make
communication Culture
possible within transmission
from one
society generation to
the next
SOCIAL

Learning by
doing,learning by
experience,project

method

AIMS OF EDUCATIONAL

ACCORDING SPREAD
TO ISLAMIC SOCIAL
CONCEPT DEMOCRASY
AND WISDOM
BASE UPON
DEMOCRACY HIGH
STANDARD
DEVELOP OF LIVING
BALANCE
PERSONALITY DEVELOP
PROGRESSIVE
ENHANCE LOVE MEMBERS
FOR THE
COUNTRY ECONOMIC
SATISFACTION

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TITLE A TITLE B TITLE C TITLE D TITLE E

CONCEPT TARBIYYAH MUSLIM CONCEPT CORPORATE
AND AIMS TA’LIM SCHOLARS AND ETHICS SOCIAL &
TA’DIB VIEWS ON SOCIAL
OF THE AIMS OF CRITICISMS
EDUCATION MARKETING OF
OF
EDUCATION FROM AN MARKETING
ISLAMIC
PERSPECTIVE

TARBIYYAH , TA’LIM , TA’DIB

TARBIYYAH ISLAMIC
Individual PERSPECTIVE OF
development
EDUCATION
TA’LIM
Transmission &
Acquisition

TA’DIB
Social & Moral
Education

7 www.yourwebsite.com

WHAT IS TARBIYAH ? Comes from the root word
raba ( to grow,to increase,to
DEFINITION rear,spiritual nurturing

TARBIYAH means to Implies a state of ethical and
spiritual nurturing in
develope excellent skills and developing the individulas
abilities to be efficient and potential
productive Islamic workers
Guidance of the child to the
state of complete maturity

WHAT IS TA’LIM ? Comes from the root word
alima ( to know,to be
DEFINITION informed,to perceive,to
learn,discern)
TA’LIM means to denote
This refers to knowledge
knowledge being sought or
imparted through instruction The imparting and receiving
and teaching. of it through instruction and
teaching.

WHAT IS TA’DIB ? Comes from the root word
aduba ( to be
DEFINITION refined,disciplined,cultured,
well manner)
TA’DIB means to suggest a
Which suggests the social
person’s development of sound aspects of a human being
social behavior. including

The process of character
development and good
social behavior

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TITLE A TITLE B TITLE C TITLE D TITLE E

CONCEPT TARBIYYAH MUSLIM CONCEPT CORPORATE
AND AIMS TA’LIM SCHOLARS AND ETHICS SOCIAL &
TA’DIB VIEWS ON SOCIAL
OF THE AIMS OF CRITICISMS
EDUCATION MARKETING OF
OF
EDUCATION FROM AN MARKETING
ISLAMIC
PERSPECTIVE

According to IBN QAYYIM AL JAWZIYYAH :- MEMORIZING

ASKING
QUESTIONS IN A
GOOD MANNER

REMAINING QUIET
AND LISTENING
ATTENTIVELY

UNDERSTANDING TEACHING
WELL
ACTING UPON THE
KNOWLEDGE AND
KEEPING TO ITS LIMITS

According to IMAM AL GHAZALI :- HAPPINESS IN
THE ETERNAL
CHILD AWARE OF THE LIFE
LAWS (QURAN &
SUNNAH)

PROMOTION OF
MORAL AND
ETHICAL

DEVELOPMENT RELATE TO
OF THE
CHARACTOR TEMPORARY
WORLD

According to IBNU KHALDUN:-

GOOD

MUSLIM

MUSLIMS KNOW THE GOOD AND
FIRM REALITY ACTION AND GOOD
BELIVERS CHARACTOR MEMBER
IN GOD OF

01 SOCIETY

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1 2 3 4

IDE PLANNIN BUSINES SUCCES

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01 02 03 04 05

TITLE A TITLE B TITLE C TITLE D TITLE E

CONCEPT TARBIYYAH MUSLIM CONCEPT CORPORATE
AND AIMS TA’LIM SCHOLARS AND ETHICS SOCIAL &
TA’DIB VIEWS ON SOCIAL
OF THE AIMS OF CRITICISMS
EDUCATION MARKETING OF
OF
EDUCATION FROM AN MARKETING
ISLAMIC
PERSPECTIVE

ISLAMIC MARKETING CONCEPT

STARTUP

PROJECT

BUSINESS

Islam insists on fairness in business. The unfair
profit margin in business is prohibited in Islam

.

18

ISLAMIC MARKETING : ETHICS

STARTUP

F

PROJECT

BUSINESS

GUIDE TO BUSINESS ETHICS IN ISLAM

Compliance with the Proper measurement
contract

Prohibition of goods Excess removal

20

GUIDE TO BUSINESS ETHICS IN ISLAM

Buy stolen goods Business involves usury

Fraudulent goods Environmental
conservation
21

1 2

The Quran

,

4 SOURSES IN THE ISLAMIC ETHICS SYSTEM

3 4
,

THE BASIC PARAMETERS OF THE ISLAMIC ETHICS SYSTEMS

4POWER 5 BENEFITS

3FREEDOM 6 SYSTEM

2INTENTION 7 READING

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CONCEPT TARBIYYAH MUSLIM CONCEPT CORPORATE
AND AIMS TA’LIM SCHOLARS AND ETHICS SOCIAL
TA’DIB VIEWS ON
OF THE AIMS OF RESPONSIBILITY
EDUCATION MARKETING & SOCIAL
OF CRITICISMS
EDUCATION FROM AN
ISLAMIC OF MARKETING
PERSPECTIVE

CORPORATE SOCIAL RESPONSIBILITY OF MARKETING
SINCERITY SUCCESS

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RESPONSIBILITY 6 ETHICS
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GOAL 7 MARKET
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LONG TERM 8 RESOURSE
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SOCIAL CRITICISMS OF MARKETING FALSE WANTS
AND TOO MUCH
HIGH COSTS MATERIALISM
OF
DISTRIBUTION CULTURAL
POLLUTION
HIGH
ADVERTISING &
PROMOTION
COSTS

EXCESSIVE
MARKUPS