FLASH_Credentials_2017_v2

CORPORATE CREDENTIALS 2017

FLASH ENTERTAINMENT FLASH ENTERTAINMENT

CONTENTS 4. How we do it?
- Our partners
1. We are FLASH - Our platforms
- Our misson - Effective structure
- Who we are - Our team

2. What we do 5. The Future
- Services breakdown
- Services in detail

3. Our Story / Credentials
- World-class sporting events
- Mesmerising music events
- Extraordinary festivals
- Inspiring community events

FLASH ENTERTAINMENT
WE ENGAGE
AUTHENTIC • ENGAGING STORIES • ILLUMINATING
EXPERIENCES EXTRAORDINARY REACH • BRINGING
DIVERSE PEOPLE TOGETHER 9 MILLION LIVES TOUCHED

AND INSPIRE 260+ MAJOR EVENTS • +5,000 EVENT DAYS • UNITING
UNIFYING • LOCAL • REGIONAL • GLOBAL INSPIRING
CREATING • SURPRISING • DELIGHTING • EXCITING
EDUCATING • SHARING • INNOVATING • DISCOVERING

FLASH ENTERTAINMENT - We are FLASH FLASH ENTERTAINMENT

WE ARE
FLASH

FLASH is the region’s largest provider of
world-class, unique and extraordinary events,
music and entertainment.

We are renowned as the industry experts
excelling in creating, innovating, inspiring
and pushing boundaries to exceed the
expectations of clients, whilst delighting
audiences and creating memories that last
a life time and beyond…

FLASH ENTERTAINMENT - We are FLASH FLASH ENTERTAINMENT

WE ARE ON
A MISSION

FLASH continues to position the UAE
region as the best place for unmissable
events and entertainment; bringing people
together from all over the world. Touching
their souls and making them smile.

FLASH ENTERTAINMENT - We are FLASH FLASH ENTERTAINMENT

WE ACHIEVE

BECAUSE OF
WHO WE ARE

We excel as multi-talented professional crafters
of unmissable events with extraordinary scope
and reach.

36 industry awards display the recognition
that we’re passionate and visionary leaders
in our field, offering refreshing, comprehensive
event solutions that leave lasting impressions.

We enjoy a company built on a solid foundation
of historical legacy and expertise that justifies
our place as the leading agency and provider
of music, events and entertainment in Abu
Dhabi and the wider region.

FLASH ENTERTAINMENT - We are FLASH FLASH ENTERTAINMENT

36 AWARDS

2016 2015 2014

Favourite Concert Outstanding Achievement Award Best Events Venue
Bon Jovi - 2 Nov John Lickrish, CEO du Arena
What’s On Awards Abu Dhabi Time Out Abu Dhabi Music Middle East Event Awards
& Nightlife Awards
Favourite Festival Best Music Event
Yasalam - 2 Nov Best Gig (3,000+) The Rolling Stones
What’s On Awards Abu Dhabi Justin Timberlake Ahlan! Abu Dhabi Awards
Time Out Abu Dhabi Music
Best Gig & Nightlife Awards Best Music Event
Robbie Williams - 25 May The Rolling Stones
TimeOut Abu Dhabi Music Favorite Concert Middle East Event Awards
& Nightlife Awards Robbie Williams
What’s On Awards Abu Dhabi Best Concert
Best Events Venue The Rolling Stones
du Arena - 26 May Favorite Festival Hype Music & Nightlife Awards
Middle East Event Awards Beats on the Beach
What’s On Awards Abu Dhabi Best Venue
Outstanding Contribution to du Arena
the Middle East Event Industry Best Festival Middle East Event Awards
John Lickrish, CEO - 25 May Creamfields Abu Dhabi
Middle East Event Awards Hype Music & Nightlife Awards Best Music Event
The Rolling Stones
Best Music Event Best Event Design Ahlan! Awards Abu Dhabi
Enrique Iglesias - 25 May Yasalam After-Race Concerts
Middle East Event Awards Middle East Event Awards

Best Concert
Florence + The Machine - 12 Apr
HYPE Music & Nightlife Awards

Best Marketing Campaign
Mubadala World Tennis Championship
23 Mar - SPIA Awards

FLASH ENTERTAINMENT - We are FLASH FLASH ENTERTAINMENT

WE ARE

VERSATILE
WE ARE

DYNAMIC

Our dynamic, innovative, professional and
skillful team deliver extraordinary expertise,
which - along with our superb reputation,
frames us as the leaders in our field.

Passionate and creative local, regional and
international professionals comprise our
team of industry experts, each of whom
is committed to delivering events composed
and executed of outstanding quality.

FLASH ENTERTAINMENT - We are FLASH FLASH ENTERTAINMENT

52 EMPLOYEES

16 DIFFERENT
COUNTRIES

UNITED KINGDOM • CANADA • UNITED ARAB EMIRATES
LEBANON • PHILIPPINES • JORDAN • INDIA • YEMEN • IRELAND
PORTUGAL • UNITED STATES OF AMERICA • FRANCE
GREECE • THE NETHERLANDS • SYRIA • SOUTH AFRICA

FLASH ENTERTAINMENT - We are FLASH FLASH ENTERTAINMENT

AND
WHAT WE
BELIEVE IN

We are driven by a set of values that Communication & Commitment
unite us in pursuing unrivalled distinction. We build a team culture of honest, open
communication and commitment to the
Our values: success of FLASH
Excellence Trust
We commit to quality, consistency and delivery We continually build trust and faith of customers,
suppliers, talent and stakeholders
Challenge Expertise
We develop our expertise through new challenges We strive for excellence across every aspect
of the entertainment cycle
Improvement & Self-Reflection
We aim to consistently improve through
initiative and professional self-reflection

FLASH ENTERTAINMENT - We are FLASH FLASH ENTERTAINMENT

ALL FOR
ABU DHABI

Abu Dhabi and its future lay at the heart
of our aspiration and we strive to do
all we can to bring The Abu Dhabi Plan
to fruition; a strategic blueprint that has been designed to guide the
Emirate of Abu Dhabi’s growth and development.

Through the platforms we develop and
the way we do business we try to promote a wealth of positivity:

- Inspiring the next generation through
world class education and opportunities

- Promoting a healthy lifestyle and
a positive reason for everyone
to engage

- Developing social and economical
value through our work

- Building a strong and prominent reputation
across regional and international media

FLASH ENTERTAINMENT - What we do FLASH ENTERTAINMENT

WHAT

WE DO

Being … cohesive architects of emotions, personal moments and
stories; engineers of experience; and providers of inspiration in the
world…is what truly motivates us.
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FLASH ENTERTAINMENT - What we do FLASH ENTERTAINMENT

LET’S
BREAK
IT DOWN

Focused on excellence, our team offer
the very best in world-class, unique
and extraordinary total event planning,
delivery and management.

We call it 360 event excecution.

- Content Creation
- Hospitality
- Logistics & Operations
- Marketing & Communications
- Project Management
- Sponsorship
- Strategic Planning
- Talent Procurement
- Ticketing & Sales
- TV Broadcast & Distribution

FLASH ENTERTAINMENT - What we do FLASH ENTERTAINMENT

WE CALL IT
360 EVENT
EXCECUTION

Focused on excellence, our team offer
the very best in world-class, unique
and extraordinary total event planning,
delivery and management.

FLASH ENTERTAINMENT - What we do FLASH ENTERTAINMENT

CONTENT TV BROADCAST
CREATION & DISTRIBUTION

HOSPITALITY TICKET & SALES

LOGISTICS & TALENT
OPERATIONS PROCUREMENT

MARKETING & STRATEGIC
COMMUNICATIONS PLANNING

PROJECT SPONSORSHIP
MANAGEMENT

FLASH ENTERTAINMENT - What we do FLASH ENTERTAINMENT

SERVICES
IN DETAIL

PROJECT MANAGEMENT TALENT PROCUREMENT TICKETING & SALES
Coordination that makes the magic Building platforms for the biggest stars Robust, cutting edge ticketing and sales
happen; we deliver all of our projects locally and globally through strategic, systems and staffing to ensure smooth
using an immense amount of expertise networked and world class procurement events for lots of happy guests
and diligence and talent management
HOSPITALITY
MARKETING & COMMUNICATIONS SPONSORSHIP Enhancing the event experience through
Cutting edge planning, marketing and Strategic alliances with integrity that help exceptional hospitality options that
communications solutions that tell stories build brands and engaged customers delight all esteemed attendees
and build reputations through creative
and strategic thinking. LOGISTICS & OPERATIONS TV BROADCAST & DISTRIBUTION
Technical genius and exacting TV distribution plans and specifically-
CONTENT CREATION implementation to push boundaries designed rights packages for media rights
Content that tells stories, captures whatever the logistical challenge licensees to generate the widest possible
imagination and builds serious interest reach

FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

SINCE 2008, WE
HAVE REACHED

OVER 7.5 MILLION
PEOPLE THROUGH
OVER 300 MAJOR
EVENTS AND
2,000+ EVENT DAYS

FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

AND SOME
OF OUR

DIVERSE
PORTFOLIO
OF EVENTS
TO DATE

HOLDING SLIDE FOR SPORT

FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

FIFA CLUB

WORLD CUP
2010 | 2017 | 2018

—
2010 Tournament
7 world-class clubs
6 continents
40,000 cheering fans

The FIFA™ flagship international club
football tournament, broadcast to a global
TV audience, we formed an integral part
of the Local Organising Committee for
this sold out event.

FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

ABU DHABI WORLD
PROFESSIONAL

JIU-JITSU
CHAMPIONSHIP 2017

—

4 consecutive years 2013 – 2016
Over 5,000 competitors in 2016
20,000 flights booked in 10 days
Over 100 countries participated in 2016
Over 129,000 fans in the past 4 years

Full 360 event management solutions,
in addition to delivering a multi-faceted
global, regional and local marketing and
communications campaign.

FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

MUBADALA

WORLD
TENNIS
CHAMPIONSHIP

—

8 consecutive years 2009 – 2016
2015 Total TV household reach 384.87 million in
133 markets 12 million AED coverage value in 2015
117,000 fans in the past 8 years

An award winning events spectacular on
and off the court, this is the jewel of Abu
Dhabi’s tennis calendar. The championship
also incorporates an extensive community
outreach program.



FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

A-LIST Alicia Keys
Beyoncé
MUSIC Coldplay
Eminem
— JAY-Z
Justin Timberlake
Since 2008 Madonna
1.3m attendees Paul McCartney
125 music event days Prince
9 years of world famous acts Rihanna
22 major music festivals Robbie Williams
Stevie Wonder
From classical opera to heavy metal The Rolling Stones
and everything in-between, FLASH
prides itself in bringing the best live
entertainment from A-list artists.



FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

YASALAM

—

8 consecutive years 2009 – 2016
115,000 attended Beats on the Beach in 2016
30,000 attended the F1 FanZone in 2016
200 total broadcast interviews

The largest city-wide entertainment
program ever seen by any F1™ host city;
turning racing fever into a full blown
epidemic of exciting family activities.

FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

ABU DHABI

SCIENCE
FESTIVAL

—

Consecutive years 2012 – 2016
2 dual locations in Abu Dhabi and Al Ain
750 student volunteers
110,000 attendees in 2016
515,000 visitors in the past 5 years

FLASH organizes the United Nations
award-winning Abu Dhabi Science
Festival; a unique community spectacle
proving that science can truly be a blast.
People of all ages and backgrounds
come together to celebrate science
with interactive adventures, hands-on
workshops and fascinating exhibitions,
turning the Capital into a real-life science
lab during this multi-day UAE-wide Festival.

FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

QASR AL
HOSN FESTIVAL
& CAVALIA

—

10 sold out shows
150 student volunteers
8,800 tickets sold
60,000 visitors

A one-of-a-kind show has now been
enjoyed by over four million people
across the globe this lavish equestrian
production is dream-like and inspirational.



FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

STAGE Russell Peters
Kevin Hart
SENSATIONS Disney’s Beauty
and The Beast
— Disney in Concert:
Frozen
Since 2009 Dora The Explorer
50 stage event days The Wiggles
Over 80,000 attendees Jeff Dunham
28 sold out shows stage shows across Deepak Chopra
Abu Dhabi. Dubai, Qatar & Beirut David Blaine
Jamie Raven
Our spotlights have shined brightly for some
of the world’s biggest stage stars across theatre,
comedy and children’s shows.

FLASH ENTERTAINMENT

FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

ENRICHING Mubadala Tennis in Schools
Mubadala Community Cup
LOCAL LIVES Yasalam Get Driver Fit
Yasalam Emerging Talent Competition
—
Since 2008
16,000 people engaged in Yasalam Get Driver Fit
since 2013
46 local artists signed up to Yasalam Emerging
Talent competition

FLASH embraces, celebrates and nurtures local talent
and initiatives. In our community events we aim to
help inspire generations, celebrate a rich culture and
enrich the lives of all UAE residents and visitors.

Our work extends across charitable running events,
competitions and activations that nurture future
talent as well as healthy lifestyle programmes that
aim to get people driver fit.

FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

OFFICIAL

CELEBRATION

THE 44TH UAE
NATIONAL DAY

—

Over 2,500 cast members
AED 3.7 million in media coverage
35,000 attendees in 2015

Recognized as a work of art reflects
and highlighting the Spirit of the Union,
this celebration melded state-of-the-art
production elements with the UAE’s rich
culture, authentic traditions, history and
its accomplishments.

FLASH ENTERTAINMENT - How we do it FLASH ENTERTAINMENT

HOW WE
DO IT?

We ensure all parts of the systems we set up
are best in class, work seamlessly together and
compliment each other.

FLASH ENTERTAINMENT - How we do it FLASH ENTERTAINMENT

EXTERNAL VENUES
EXPERTISE

INTERNAL TICKETING
STUCTURE

FLASH ENTERTAINMENT - How we do it FLASH ENTERTAINMENT

OUR
PARTNERS

INSPIRE US

FLASH works hard to develop and nurture the
right partnerships – and this has been a large
factor in our success. We treat our partners and
suppliers like fellow employees and we strive to
be the kind of company that people only have
fond memories of working alongside.

We delight in delivering extraordinary experiences
that exceed the expectations of clients and audiences
and we can only achieve that by excelling in happy
and successful collaboration with our partners.

FLASH ENTERTAINMENT - How we do it FLASH ENTERTAINMENT

OUR PLATFORMS

ARE STATE
OF THE ART

FLASH not only provide amazing content, but
we have the platforms to excel - from our extraordinary
and unique state-of-the art venues, which can be
suited to a hugely diverse range of events and
entertainment options, to our ticketing platform
partners that give us the competitive edge.

FLASH ENTERTAINMENT - How we do it FLASH ENTERTAINMENT

du ARENA

The largest outdoor music venue in the
Middle East. Since 2009, over 600,000
people have enjoyed music and sports
events at the du Arena, Yas Island.

Owned by FLASH, the du Arena
sits at the very heart of Abu Dhabi’s
flagship F1™ race, staging mega-concerts
attended by tens of thousands of race
ticket holders during the race weekend.
In 2015, the du Arena won Middle East
Event Awards Venue of the Year and,
through FLASH-organized music and
sports events, is now synonymous with
world-class production, exceptional
customer service, grade A performers
and some of the most vibrant and
passionate crowds anywhere in the world.

FLASH ENTERTAINMENT - How we do it FLASH ENTERTAINMENT

du FORUM

Launched in November 2010, the
du Forum is a unique, custom-built,
state-of-the-art space that caters
to a broad and diverse range of
events all year round. Owned by
FLASH, and operated by Spectra
Venue Management, the du Forum
is an innovative blank canvas facility
able to stage a multitude of events
including live concerts, DJ events,
musicals, kids’ shows, comedy, film,
corporate functions and weddings.

FLASH ENTERTAINMENT - How we do it FLASH ENTERTAINMENT

TICKETMASTER

Bringing the UAE a world-class ticketing
experience, FLASH enjoys a successful
joint venture with Ticketmaster Middle East,
which has revolutionized ticketing in the
GCC market through innovations in access
control, e-ticketing and mobile scanning.
Tickets are sold online and through its
retail partners, Virgin.

FLASH ENTERTAINMENT - How we do it FLASH ENTERTAINMENT

WE HAVE AN
EFFECTIVE STRUCTURE

CORPORATE SERVICES

HR FINANCE LEGAL IT STRATEGIC PLANNING & NEW BUSINESS

Provides overall direction Responsible for the Provides effective, high quality Oversees and administers company Responsible for strategic planning and business
on human resources financial administration legal services to protect FLASH’s IT and communication platforms development of the company.
of management of FLASH in interests covering contracts and and technology. It ensures the
management issues and compliance with the financial rules contract management, claim and effective and efficient IT and
administrative support functions & regulation, and the financial litigation management, employment communication operation aligned
policies & procedures acting in matters, compliance and regulations, with the FLASH’s business
related to the management operations.
of employees in FLASH. the company. etc.

PROJECT PLANNING & EXECUTION LEADERSHIP

PROJECTS MARKETING OPERATIONS COMMERCIAL TICKETING CEO OFFICE

Quality control oversight; Integrated design, Logistics and production Responsible for all sponsorship Ticketing for scaling, forecasting, Strategic direction and
and centrally manage all marketing communications planning. Implementation and sales, hospitality and system delivery and reporting. company management.
projects to deliver on plan, management of all projects. f&b services.
on time and on budget. services for all projects.

FLASH ENTERTAINMENT - How we do it FLASH ENTERTAINMENT

OUR JOHN LICKRISH
Chief Executive Officer
AWARD
WINNING
TEAM

Our team comprises the very best in TONY KOURIS REEVA BAINS NABIH BOUERY ALEXIS DIJKSTERHUIS
leadership and expertise, which draws Vice President Commercial Vice President Marketing Vice President Finance Vice President Strategic
on decades of industry expertise across Planning and New Business
the world. & Communications

ANDREW COOKE HAIDAR SHUKRI HASSAN HANTOUSH ANTOINE GHOLMIEH
General Counsel Operations Senior Manager Head of HR Senior Project Manager

FLASH ENTERTAINMENT - The Future FLASH ENTERTAINMENT

WHAT ABOUT

THE FUTURE?

With unrelenting ambition, we scrutinize, challenge
and focus our strategy to ensure that FLASH
continues to grow as the region’s largest provider
of world-class unique and extraordinary events,
music and entertainment; with an exciting future
as a globally recognized peerless entertainment
organization.

FLASH ENTERTAINMENT

THANK YOU

www.thinkflash.ae @flashentertainment @FLASHEntertainment @thinkflash