Wakefields Listing Presentation

Let Us
Sell Your
Property...

The

We understand the The
questions you are Wakefields
concerned with... Way

How do I choose my Real Estate Agent? Our aim is to sell your property:
What is my home really worth in the current market?
How will my home be marketed to sell as quickly as possible
at the best price?
What level of service can I expect?

At the highest In the shortest With the most
possible price possible time professional &
efficient service

Why Wakefields?

We are the largest independently-owned, non-franchised, real estate
company in KZN, with 31 branches and more than 400 brokers across KZN.

The company has more than 80 years of experience selling property.

We host more than 200 show days weekly.

We are the largest advertiser of property in KZN.

We have successfully sold major developments across KZN, including Zimbali,

Mount Edgecombe, the Pearls of Umhlanga, Le Domaine, Cotswold Downs
and One on Herrwood, to name a few.
Wakefields has been voted as ‘Best Real Estate Agency For Outstanding
Service’ for 15 consecutive years by the KZN public, reflecting how seriously
we take sales performance and service delivery.
Most importantly, we are keen on helping you to get the best out of selling
your home and we are confident we can do just that.

We
understand
that
marketing
your
property
effectively
is key.

Pricing your
property to sell

As experts in the KZN property market, we will provide you with the information and guidance
you need to make an informed decision regarding the correct market value for your home.
We do this by providing you with a detailed analysis of property price trends which includes
the ratio of list-price to sell-price comparisons. We will also advise you on homes comparable
to yours that have sold recently as well as those currently on the market. This is a technical
aspect of real estate that we are well-equipped to handle and help you to understand and use
in your decision-making.

Making the most of
the first 21 days

One of the most crucial periods when selling a property
is the first 21 days that the property is new to the market.
This period is when both agents and buyers alike are
excited about the new property, generating higher
volumes of engagement.

It is important to use these 21 days to the advantage of the
sale of the property by pricing it well and implementing a
well-thought-out marketing plan.

Wakefields agents have the experience and skill to know
just how to maximise the positive effect of the first 21
days of your property’s release.

An overpriced property is at a major disadvantage

This graph indicates a property which has been marketed 20%
above the recommended market value.
Because the property is overpriced, the net effect is that the
property’s price will be steadily reduced in order to attract
buyers and conclude a sale. Because of the market response
to this effect, it means that the eventual selling price is often
far lower than the original recommended market value.
Overpricing a property has the effect of guaranteeing a
lower selling price.
Wakefields has the seller’s best interests at heart, while
recommending the appropriate market value of your property.

HISTORY OF AN OVERPRICED HOME

Choose the Sole
marketing Mandate
mandate
for your A sole mandate means that you have afforded
property... Wakefields the sole right to market your property.
This offers you the greatest protection as a seller and
enables Wakefields to fully market and advertise your
property for sale. A sole mandate often results in a
better sales outcome and a more enjoyable selling
experience for you.
Essential aspects of the transaction such as property
security, information privacy, maximum marketing
exposure, greater ad spends, dedicated buyer
databases and committed marketing strategies are all
protected under sole mandate.

Multi-
Listing

This is an option that our agents will discuss with
you if they feel it will benefit the sale of your
property after a period of controlled marketing
under a sole mandate.
Multi-listing means that were can extend the
mandate on your behalf to members if the multi-
listing group while continuing to advertise your
property. Wakefields will continue to be responsible
for your mandate and you will continue to transact
with only your chosen Wakefields agent.

Promoting your property
is the name of our game...

Eye-Catching Property
Window Displays Brochures

Our 31 offices are warm and Every potential purchaser
inviting work spaces that also that we bring through your
function as advertising tools. We property is given a brochure
maintain eye-catching window on your property to take home.
displays that catch the keen
interest of passers-by. This gives the buyer the
opportunity to connect with
your property in the comfort
of their own home and keeps
your property relevant to them.

Press & Print

Independent Home

Where the suburb dictates, we are proud to offer the opportunity
for your property to be advertised in the Independent Home which
is widely distributed throughout KZN to a large audience and
readership.

Radio Advertising

Unique to Wakefields is the advertising of Online
a selection of our properties every Sunday Marketing
on the Property Half Hour Show. This is
done to support and draw attention to our
Sunday Show-Houses.

The Wakefields website reports on
average 65 000 visitors per month,
while people turn to KZN’s household

name to find their perfect home.

www.wakefields.co.za

Social Media

We have active and popular social media
accounts we use to effectively market our
properties, gathering a following of over
18 500 on Facebook alone.

Property Email Alert

We currently have 23 000 buyer subscribers who have
registered for instant email alerts whenever a new listing is
added to our website that matches their search parameters.

Google Search & SEO Email
Newsletter
Wakefields runs a substantial R15 000 monthly Google Search Ad campaign.
Wakefields sends out a newsletter
This means that for any search done for property in a particular location, on the last Thursday of every
Wakefields will organically appear as close to the top for most relevant searches. month to more than 14 000
subscribers - a number that is
consistently growing.

The most popular
property portals

Property 24 & Private Property

Wakefields understands and uses popular
portals like Property24 & Private Property to
focus on the buyer’s interest on your property.

Want to
learn more?

www.wakefields.co.za
#WakefieldsWay

We’d love to sell
your property...

For us to offer the best sales experience, we ask
that you provide us with the necessary information:

Freehold Sectional Title
Property Property

A Copy of your Title Deed A Copy of your Sectional Title Deed
Your bond account number and remaining Your bond account number and
balance (if applicable) remaining balance (if applicable)
Relevant FICA documentation (ID copy and A copy of your latest rates account
proof of address) Relevant FICA documentation (ID copy
Proof of your Income Tax number and proof of address)
Your gas compliance certificate (if applicable) Your gas compliance certificate (if applicable)
Electric fence certificate (if applicable) Electric fence certificate (if applicable)
A copy of the Sectional Plans
A copy of the Body Corporate (BC) Rules
A copy of the Financial Statements of the BC
A copy of the minutes of last AGM of the BC