Beauty_Ammo_Jan_2016

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CONTENTS

»»p.18 »»p.16 4 Independent Business Media’s Business
»»p.21 Woman of the Year
»»p.12
12 Beauty Ammo Kit–Eye Beauty Secrets
14 Meatless Mondays
16 Rock Your Tube

18 Paint by Numbers Eyeshadow Kit
21 SCARED SKINNY
24 3 Makeup Tips Every Woman Over 40 Should

Know
26 Natural Looking Makeup Application

Publishing: Independent Business Media
Executive Editor: Lindsay M.Preach
Writer(s): Susan Cushing

Mary Beth York
Graphic Designer: Eva McDowell

Beauty Ammo Magazine® | 3

Thank
you so

much
to Independent
Business Media

for this great
award!”

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Mary Beth York

B U S I N E S S W O M A NIndependent Business Media’s
O F T H E Y E A R BySusanCushing

    COVER STORY                                    

I nherently masculine, the term “businessman” usually prompts mental
images portraying a Brooks Brothers suit, stylish tie accessorizing a
personality that is both authoritative and decisive. However, all of these
attributes can also found just as frequently among successful business-
women. Case in point, Mary Beth York, founder and CEO of M.B. York
Survival of the Prettiest.
We recently had the opportunity to sit down with this stunning entrepreneur
who, in addition establishing an internationally recognized brand, is an equally
dynamic mother. This Phoenix native, is living proof that power players can be
beautiful yet strong, modest though confident, and self-reliant but still altruistic.

IBM:  Obviously, you have a lot IBM: How do you manage keeping
going on, so could you tell us what a up with both your thriving business
typical day is like in the life of Mary and a growing daughter?
Beth York?
Mary Beth: I have always been a very
Mary Beth: Most days for me start ambitious, driven person, but having my
with dropping my daughter at school daughter has given my life meaning that
and then either yoga, a cardio class or goes way beyond the ups and downs of
racquetball at the Village at Gainey worldly success. I put in many years of
Ranch. My workouts are non-negotia- hard work before I had her, so in a way
ble, and staying in shape is my sanity! I earned it or at least had the benefit of
Then I work, but again have the flexi- a head start in my career before she was
bility to pick up my daughter or finish born.
early enough to spend time with her.
One of the biggest blessings of having I have always included her where I
my own business, has been dictating could, and again, being my own boss
my own hours and the freedom to get means I can bring her with me wher-
the maximum amount of work done in ever I want! I love having her watch me
a small time frame. Obviously, when in action, and know she has gained a
I am traveling or doing trade shows it lot of street smarts and insight watch-
is different, but for most days I have a ing me in many different situations.
dream schedule for me and my daugh- From running my spas, to working trade
ter at this point in our lives. shows, or being on sets like Dancing

Beauty Ammo Magazine® | 5

With the Stars…she has made it more fun for
me having her there and seeing things through
her eyes! Plus, there have been lots of perks for
her, like meeting Brad Pitt and George Clooney
on a set the same day when they were both up
for Oscars. Being able to give her these experi-
ences has surpassed any other successes I have
had on my own.

IBM: Ok, so let’s get down into it. When did
you decide that you wanted to be the master of
your destiny by starting your own company?

Mary Beth: I have always had the heart of an
entrepreneur. Even as a child, my dad would give
me his junk mail to open and I loved it. I pre-
tended I had my own business. When I was in
high school I taught aerobics at Chicago Health
Club, and after listening to all the girls at my
Catholic High School talk about wanting to lose
weight during lunch, I asked the nuns if I could
teach classes after school. They agreed, so I put
up posters and charged $12 a girl. I was shocked
when I had 250 girls sign up, and had my first
taste of making money with my business ideas.
That business grew and expanded and gave me
the freedom and independence at 16 to buy my
own car, clothes, and take trips with my own
money.

I have never wanted to depend on
anyone else, so realizing I could figure
things out my own, I never looked
back. After one year at the University
of Illinois, and hating every minute of
it, I moved to Scottsdale and got hired at an
upscale hair salon at the Biltmore as a reception-
ist and took full time business classes and night.
I worked my way up to managing multiple loca-
tions and eventually became a makeup artist and
esthetician, as well and opening my own spas
and salons.

It all happened naturally, and although there
have always been huge challenges, I never, for one
minute doubted that I’d picked right vocation for
me and what I love. Beauty, glamour, business,
and helping women feel better about themselves,
has always been my calling.

IBM: How were you received within the
industry?

Mary Beth: I always had a special niche in
the beauty industry, and when I created my own
products, it was after working on thousands of
women and hearing the same problems and com-
plaints over and over. No one knew how to do
their makeup, and women were frustrated by the

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whole makeup experience. The department
stores are hit or miss, and most women have
bought more things they regretted than prod-
ucts they were happy with. I learned how to
quickly solve their problems and gained their
trust and loyalty by making them look great,
younger, and teaching them how to dupli-
cate the look at home and building tools and
instructions into my packaging.

IBM: So let’s talk about the early stages of
your entrepreneurship. What was that like
for you? Was there doubt or fear? Worries
or concerns?

Mary Beth: The biggest worries, doubts,
fears or concerns were actualized when I
realized that most people were not as hard
working as me. I found the employee pool to
be a huge disappointment, and being a young
woman myself, had a hard time getting other
women to respect me. I eventually learned to
trust my own judgement and hire young girls,
right out of esthetics school and train them
my way. I stopped listening to others and just
looked for people with the right attitude. It
took many years and hundreds of employees,
but I did figure it out learned you can never let
the wrong person go too soon. I also realized
that I didn’t have
to be their friend,
it was OK if
they didn’t
like me, and
that I could
ask for what I needed and expect
the job to get done. I finally found a great staff,
but it wasn’t easy.

IBM: Was there any point at all where you
thought it was more than what you had bar-
gained for? That maybe you should move in
a different direction?

Mary Beth: Headquartered in Scottsdale,
which is such a seasonal community, I often
had serious concerns during the slow summer
months. It is challenging to keep a positive atti-
tude when business practically screeches to a
halt. You always think you can plan for it, but
it is still is no fun.

Actually, I have thought about walking
away many times, but I love what I do. I am
extremely stubborn when I put my mind to
something, and I do not give up. Sometimes it
isn’t a good thing. I held on to one of my busi-
nesses for too long when in truth, it was

Beauty Ammo Magazine® | 7

more challenging than it was worth. Mary Beth: My support system was professionalism, but there were so many
It was a spa and salon at a resort, and thin. My husband at the time traveled other factors that would come into play
again was not only too seasonal, but I for business four or five days a week, and that were out of my control. 
had no control with the resort dictating he didn’t have time to help me. When
my hours, the employees I was expected my products were on HSN, it was a full IBM: So here we are today. You are a
to have on hand, etc. I just hung in there time job along in addition to running very successful business woman, celeb-
though, until they eventually bought me my spas and being a new mother, and rity, mother, well-known for your affil-
out. I felt like it was unfair that I gave it I was doing everything by myself. I iation with the very popular television
my all, and I couldn’t walk away having would reach out to people that claimed show, Dancing With The Stars. What
failed. to be able to help, but more often than exactly is your roll on the show, and
not, they didn’t know more than me how did that come about?
IBM: What about your support in that category, and ultimately I was
system at that time? What was it and the one that had to be on top of every- Mary Beth: I did Karina Smirnoff ’s
how did affect your success? thing. It was very lonely, and extremely (celebrity dancer at DWTS) and
tough. I would give 100% plus effort and Samantha Harris’s (the former host of

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IBM: So please, tell our readers a were rock hard (defective!). They
little bit about your company and the refused to fix the problem and it resulted
dreams and drive that fuel it. in $180,000 in legal fees. I knew that if
I were a man, and had confronted this
Mary Beth: Again, I love making company they would have fixed it, but
women feel better about themselves. I I was ignored and had to get attorneys
have been listening to women for over on board who only took more advan-
20 years say the same things, and they tage. It took me years to recover. The
are extremely hard on themselves. Aging beauty industry attracts a lot of nar-
is tough. It gives me huge satisfaction to cissistic personalities, and the women
raise someone’s self-esteem by spend- I hired to work in my spas would act
ing just 10 or 15 minutes showing them like I was handed everything on a silver
quick and easy tricks. It is instant grat- platter, which was not the case. Most of
ification for them and me! That is my them were just biding their time looking
biggest drive. If I wasn’t making women for a rich husband.
happy, I would definitely have moved on
to something else years ago! I would be IBM: After the day is done, and you
a fashion designer or interior designer! can actually enjoy some down time,
what do you do to unwind?
IBM: What has been your biggest
challenges? Mary Beth: I am a classical pianist,
and love playing the piano, although I
Mary Beth: Employees, and finding don’t do it enough!
the right support around me.
IBM: Any guilty pleasures?
IBM: What has been the greatest Mary Beth: I love meeting my three
rewards? best friends for happy hour! They have
all been my friends for about 20 years,
Mary Beth: My clients telling me they and being with them are some of my
love me. You can win over anyone by happiest times. They are my soul sisters!
making them look good!

DWTS) makeup at an Emmy event, IBM: Being a woman, an attractive IBM: Our research has uncovered
and Karina was nice enough to bring woman in a male dominated business two fascinating facts about you: first,
my products to the head makeup artist world, was it difficult for you to be that you are a vegan and second, that
on the show. She invited me on the set to taken seriously? you have a passionate commitment to
train the makeup artists to use my line, protecting the environment. Can you
and it has been a great relationship for Mary Beth: Yes, always. Especially tell us a little bit about these?
the past 5 years of so. I most recently when I had my spas. I would ask an
launched a line of 100% natural clip-in employee to do the simplest thing like Mary Beth: I am a vegan and have
hair extensions that they also use on the screen my phone calls, because I was been for 20 plus years. I initially gave
show. Karina and I also work together so busy, and they would roll their eyes up meat as a tribute to my dog who died.
promoting a non-surgical facelift treat- and call me a bitch behind my back. I I had just finished reading a book about
ment called the Facial Spa by Nuskin. can’t tell you the number of times I was animal abuse in the meat industry. I have
frustrated because if a man said or did since learned that eating meat is one of
IBM: So, in working in such an star the same thing, it would be immediately the biggest tragedies of our planet, and
studded environment, is it safe to say respected. Unfortunately, I had to turn not only contributes to animal abuse,
that you have an impressive list of into a bitch to get a lot of things done. but to the environment and our poor
celebrity acquaintances? I would be nice over and over with no health. If everyone gave up meat just
results, and eventually would have to one day a week, it would be the equiva-
Mary Beth: Yes, I can honestly say I just let loose, and then immediately the lent of taking 8 million cars off the road.
have met hundreds of celebs, and put problem would be solved. It was hard Bill Clinton, Steve Wynn, and even Al
my products on all of them! It would for me though, because I am sensitive Gore, have all gone vegan after learn-
be a massive list. and wanted everyone to like me. I even- ing how this issue is affecting our planet
tually got over that. and bodies. I wrote a screenplay called,
“Survival of the Prettiest” which is a
At one point I had a company deliver Legally Blonde Meets Fast Food Nation
10,000 pieces of eye cream and they story and in it, my Beauty Ammo Kit

Beauty Ammo Magazine® | 9

Mary Beth: Work hard and dream big. Become your own brand
and don’t wait for the world to crown you anything! Create your own
opportunities!

IBM: Mary Beth, thank you for your time, it has been an absolute
pleasure working with you. In closing, if you could offer any words
of wisdom to young business women out there, what would they be?

Mary Beth: You have to have confidence and be able to sell. Whatever
you are doing or creating, it all comes down to sales. Whether it is a
product or a service, you have to be able to communicate why anyone
needs it, and stand out from the crowd with unique branding. Try to
be different and don’t be a follower!

 Climbing the ladder of success can be frightening, precarious, and
ego-shattering, it’s even harder for those brave souls making the climb
in heels and answering to “mommy”.  Every climber will face his or her
own personal challenges, but those who make it to the top agree, it’s
all worth the hard work and commitment.   Just ask Mary Beth York,
attentive and loving mother, loyal friend, and impressively successful
entrepreneur. Equal to or superior to her male counterparts, she even
looks better in the Brooks Brothers suit!

saves the world with my vegetarian message. In
the end, I change the Government Food Pyramid
eliminating meat. 

My daughter is also vegetarian and has never
had meat in her life. She is now 13, and has always
been the tallest girl in her class!

IBM: Getting back to your daughter, I’ve had
the pleasure of seeing a few photos of her, and
she is absolutely beautiful. What are three things
that you want your daughter to learn and know
from your life’s experiences?

Mary Beth: Life is what you make it. You are
manifesting and creating everything at all times.
Think positive thoughts!

Mary Beth: Always be able to take care of your-
self, and don’t think Prince Charming is going to
rescue you. Be your own prince and always keep
your own financial power!

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Beauty Ammo Magazine® | 11

Beauty Ammo Kit–Eye Beauty
Secrets

Having been based in Scott-
sdale, Arizona as a make
up artist, esthetician and
spa owner for many years,
I specialize in working with dry, dehy-
drated and sun-damaged skin. When I
started out as a make up artist over 20
years ago, I struggled with the fact that
no matter how great I could make some-
one look with make up, if they had major
crow’s feet, dark circles, and/or under-
eye puffiness, it didn’t seem to matter.
All you would notice was the eye area
problem(s). Often, the concealer and/or
powder and/or foundation would make
the problem(s) worse. Noticing that al-
most every woman that walked in my
spa had this issue, I set about creating a
solution.
Is Your Concealer and
Powder too Cakey?
These issues affect women every-
where. I have done make up for women
in LA, New York, Orlando, Dallas, Vegas
and many cities in between, and I have
heard (and seen) how powder and con-
cealer cakes into fine lines and makes
them look worse. Even young girls in
their late teens and early twenties seem
to have crows feet and “feathering” un-
der the eyes. Whether a woman has a
small issue or a large issue with dry skin
and dark circles, she wants help. Our
confidence is increased when we look in
the mirror and like what we see.
Step I: Pump It Up,

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Leave It On! so I included sponges in the Beauty Ammo Kit for foolproof ap-
plication.
My Beauty Ammo Kit started with the first step, the “Pump it
up, Leave it on” Collagen Eye Mask. Most eye creams just absorb Heather Mills & Kelly Ripa
and then disappear into the skin. There is a dearth of rich enough,
hydrating enough products available for this area. I created my Since launching the Beauty Ammo Kit, I have sold tens of thou-
eye mask to be richer than anything else on the market, using sands in spas and salons around the US. I’ve sold Beauty Ammo
collagen and shea butter to create a buttery, primer-type look and on HSN, Ideal Vitality TV in London and in Henri Bendel. While
feel. The trick is to apply the eye mask in a thick white layer that doing an event at Henri Bendel, I met Heather Mills, who was
stays on all day. There is no other leave-on eye mask available. shopping with her make up artist. He was so impressed with my
It not only makes the skin look instantly younger, but also gives Beauty Ammo Kit that he immediately called Kelly Rippa’s make
the added benefit of continually hydrating skin. A lot of lines and up artist to share the dramatic results.
wrinkles are dehydration lines, and these are virtually eliminat-
ed with my Collagen Eye Celebrities Using M.B. York’s Beauty
Mask. Ammo Kit

Step II: Line I often get called onto sets to ap-
Putty ply Beauty Ammo
on celebrities such
The next step is my as Jane Lynch, Jamie
Line Putty. For years, Lee Curtis, Martin
I tried to create the Sheen, Brad Pitt,
perfect line filler George Clooney
product, but had and Kevin Bacon
a hard time getting before the make
the product to adhere up team does their
to the skin properly.
When I finally cre- make up. I was also re-
ated my Line Put- cently asked for Beauty
ty, then pressed it Ammo for Valerie Ber-
into the skin with tinelli, Betty White,
a sponge over my Col- Jane Leeves and Wen-
lagen Eye Mask, the dy Malick on the set of
result was instantly Hot in Cleveland. Ac-
smooth and wrinkle- tors love Beauty Ammo
free skin. The chamomile I added because it makes them
to the Line Putty is very soothing, and the witch hazel helps re- look great for hours
lieve puffiness. Another benefit of steps 1 and 2: my clients say ap- and allows them to avoid the
plying these prodtcs feels like a mini-spa treatment…very calm- constant touching up of powder throughout the
ing and soothing. Any concern they had of it feeling too heavy is day, which usually leads to the accentuation of fine lines.
replaced with surprise at how good it feels. Then they look in the After training the Dancing With the Stars make up team on
mirror and are amazed with the results. how to use Beauty Ammo, they said it made Chloris Lechman
look 30 years younger. The makeup team said it is “definitely one
Step III: Camouflage Eye Disguise of our beauty secrets that the entire cast and crew loves.” Even the
judges, Carrie Ann, Leni and Bruno love Beauty Ammo!
Now that the skin is totally hydrated and prepped, I add step 3,
my best selling concealer, Camouflage Eye Disguise. After steps Beauty Ammo Kit is Easy to Use at
1 & 2, you can now use a lot more concealer than you normally Home
would, sweeping it across under the eyes and on the lid as a base
for eye shadow. You get far better, natural-looking coverage with- Another great benefit of my Beauty Ammo Kit is that you
out worrying about accentuating fine lines. My Camouflage Eye can apply it by itself in less than one minute. Even if you
Disguise concealer works on all skin types, colors, and tones. For don’t like to wear foundation or make up elsewhere
best results, it is really important to use a sponge to blend it in, on your face, your entire eye area will be hy-
drated, fresher and brighter all day long.

Beauty Ammo Magazine® | 13

MeatlePsresseMntos: ndays

S cared Skinny! Over-Coming the Epidemic of Fat in 760 million tons will be used to feed animals.
America While Saving the World! Going Vegetarian • Average US male has a 50% risk of heart attack. By elimi-
is the new Prius!
Mary Beth York is an enthusiastic and creative ac- nating meat he lowers risk by 90%.
tivist with a powerful message and specific plan to solve • Going VEG can add 13 healthy years to your life.
several major problems in the world simply by changing what we • A study by Dean Ornish, MD showed that by eliminating
eat. Are your
meat, an average of 24 pounds a year were lost and kept off
jeans ripping at the seams? MB York attacks the causes of obe- 5 years later. What other diet can promise that?
sity, death by heart disease, the slaughter of animals and the de- • Giving up meat can save you approximately $4,000 annu-
caying environment by incorporating her Survival of the Skin- ally.
niest recipes. As a Celebrity Make Up Artist and creator of her • Meat eaters have a 3.8 x higher risk of breast cancer.
own Signature MB York Survival of the Prettiest Beauty Ammo • Meat eaters have a 3.6 x higher fatal prostate cancer risk
products, MB is now using her creative talents by spreading the for men.
message of a vegetarian lifestyle. • The meat industry is a top source of the green house gas
methane.
By incorporating vegetables from every color of the rainbow to Vegetarians have lower cholesterol, weigh less, live longer and
potent protein sources like tofu, tempeh, beans and greens, MB have a smaller carbon foot print than meat eaters.
will demonstrate how you can combine healthy alternatives to AND YOU THINK I’M WEIRD?

eating dead carcass. Nothing “boar-ing” about it! Add lots of
avocado, jalapenos, spices, flavor and meat free attitude to break
out of your obese American mindset.

MB York’s Survival of the Skinniest recipes also include Super
Foods like nuts (high protein, heart-healthy fats, high fiber, and
antioxidants) in small portions; beans (loaded with insoluble fiber
to lower cholesterol); berries (phytonutrients); and hot peppers
(extraordinary anti-cancer, heart-healthy effects) which will rid
you of your flabby arms, too tight jeans and the toxins that are
causing disease in your body.

Scared Skinny Facts

• The world’s passion for meat is a much bigger cause for
global hunger than its passion for the car. 100 million tons
of grain are being diverted to make fuel per year and over

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Beauty Ammo Magazine® | 15

Rock Your TubeQ&A With Make-Up Artist and Stylist Mary Beth York

Celebrity make-up artist, spa own-
er, and esthetician, Mary Beth
York is known for her beauty
products being recognized in
publications and shows such as, Dancing
with the Stars, One Tree Hill, The Daily
10, E! News, the Oscars and more. But this
multi-talented professional is now taking a
different approach – fashion. AZFoothills.
com got the scoop on this very versatile
item, the Rock Your Tube dress designed
by Mary Beth herself.

Q: Tell us about your Rock Your Tube
dress.

A: Well, in a couple of words - versatility
and comfort!

Q: What material is it made out of?
A: It is a simple, cotton lycra mix that
comes from one of the last European
weavers who does all work on site in Hol-
land. A real Dutch treat, crafted by old
world artisans and our price point is
fantastic.

Q: It seems so simple?
A: Exactly. I use it almost as a styl-
ing foundation. The colors, the
simplicity and the different ways
you can wear it are hard to count,
but the ways to accessorize it are
endless. You can literally wear this
to the pool with flip-flops in the
afternoon and then with heels and
jewels for elegant cocktails in the
evening. A black tube might be best
and again, so easy to wear and ac-
cessorize.

16 |

Q: Women love anything that is simple, Q: Where do you see your brand head- jacket, Louis Vuitton jean jacket, Free Peo-
multi-functional and affordable. Would ed? ple sweater wrap, leopard boots.
this work well for travel?
A: Definitely up, with TV and web as Q: How did you make the leap from cre-
A: Yes! Small and easy to pack. They roll perfect forums for popularizing it. The en- ator of MB YORK line of cosmetics and
up beautifully and can function as a skirt, tertainment appeal of demonstrating how skin care to clothing?
shirt, dress, or cover up in endless configu- the tube can enhance your wardrobe and
rations. Women are uploading all of their bring out your inner styling fashionista, all A: I have a huge passion for style and
photos on my ROCK YOUR TUBE by MB at a great price, is a winning combination. love not only creating, naming, and brand-
YORK Facebook page and showing the va- Women are buying several tubes at a time, ing products, but bringing them to women
riety of ways they’ve worn it. We’ve created realizing how much it simplifies their deci- in a simple, easy-to-love form and at a
a fun, interactive Tubing language with sion making, especially when packing for great price.
posts of women rocking their tubes “Cabo a trip!
Style, New York Style, Malibu Style, Vegas Q: Where is ROCK YOUR TUBE avail-
Style, Aspen Style” - even pregnancy style - Q: Give me an example of the perfect able?
which has led to my newest brand, the Ma- suitcase; say for a short trip to New York.
terniTUBE. The travel versatility has also A: My website, www.mbyork.com has all
inspired me to launch a cruise collection of A: I’m in New York now! Here’s my suit- the colors available and one size fits all for
tubes called “Cruisin with AttiTUBE”. case; Tubes in navy, black, charcoal. One just $45. Don’t forget to upload your pho-
pair of jeans. Tights in different textures. tos and share the ways you are ROCKING
One fun Marc Jacobs faux-fur coat, leather YOUR TUBES!

Beauty Ammo Magazine® | 17

Paint by Numbers Eyeshadow Kit

Having done the makeup of
thousands of women over
the years, I can say with
authority that most women
have no idea how to apply eye makeup.
I hear it from every woman I work on
and see it firsthand when they sit in my
makeup chair. They are either: unclear
what looks good on them and how to
apply it so they do little or nothing OR
have a set routine that they do every
day that is not flattering…yet they don’t
know it’s not flattering!
How We Get Stuck in
Bad Makeup Routines
Often, women will be attached to a liq-
uid liner, or some kind of frosty shadow
combination that they apply every day
without fail, and have no idea how to
break the cycle – or that they even need
to break the cycle! At one point or an-
other, many women had a department
store makeover. Usually, the amount of
colors used during this makeover – and
inability of the salesperson to teach them
how to duplicate the look at home – re-
sults in a half-baked makeover attempt
that is utterly lacking, yet still becomes
a woman’s routine for the next 10 years.
Keep it Simple
I am shocked that most women who
apply lots of shadow seem to think it
looks good, when more often than not,
it actually makes them look worse. This,
in my opinion, is why most men don’t
like makeup. They see so many women

18 |

applying makeup heavy-handedly in all the wrong places, using before creating the kit, and every woman I put them on would
all the wrong colors and all the wrong tools. I always wonder why buy them. I would always draw the diagram, and write exactly
no one tells these women that their makeup is wrong and mak- which brush to use. A lot of times they would say they already
ing them look older and/or desperate and/or or cheap. Especially had brushes, but if they didn’t buy them from me would more
older women, who seem to be especially stuck in their ways and often than not come back and say it just doesn’t look the same as
don’t know who to trust to help them update their look. when I did it.

One of the biggest obstacles is that there are waaaay too many Everything You Need for Easy Makeup
options out there, leaving a lot of room for error. If you go into a Application
store, you have to trust the salesperson that is picking the colors
for you. I am shocked when I walk through the enormous makeup I decided to include everything in one eyeshadow kit: diagram,
department at Bergdorf Goodman and see so many salespeople, shadows and brushes to simplify the process and make it easy and
who badly need makeovers themselves, giving makeovers to cus- fun. The whole eyeshadow application should take a couple min-
tomers! Who do you trust? If you do get lucky and have a talented utes, tops! My clients come back and tell me this is the first time
makeup artist doing your makeover, you are then faced with a they have ever had their makeup done and been able to recreate
multitude of colors, brushes, not to mention a huge bill, if you the look at home. Plus, the kit is great for travel!
have the courage to attempt the look yourself at home. Maybe you
spring for just one of the shadows, or just the liner. Then when Everyone gets tired of fishing each color out of her makeup bag,
applying the makeup at home, you wish you had spent the money opening and closing all the lids, and digging out the right brushes.
on all the products because you loved looking that good and feel This little book-shaped eyeshadow kit opens up with everything
hopeless that you’ll ever be able to recreate the look yourself. neat and organized. My clients love being able to throw out all
their old colors.
Enter Paint By Number Eyeshadow
Kit The Paint By Numbers Eyeshadow Kit is also truly multi-gener-
ational. My best friend
It is with these issues in mind that I created my Paint by who is in her 40s uses
Numbers Eyeshadow Kit. This eyeshadow kit comes with a it along with her 15
makeup palette containing 6 shadows, all numbered 1, 2, or year old daughter and
3. There’s a row for daytime and a row for night. It also comes 65 year old mom. And
with 3 brushes, also numbered 1, 2, and 3, and a foolproof they all have different
diagram showing you exactly where each color goes. I have hair and eye colors!
created the perfect base, crease, and liner colors that work on What better way to
all skin types, tones and eye colors. bond with your daugh-
ter or mom than shar-
An Eyeshadow Palette That Works ing your newest beauty
for Everyone secrets?!

My client’s loyalty, rave reviews
and amazing looking eyes prove
the concept works. It is so impor-
tant that a base color not be too
light, too dark, too pink or too
peach. You want it to be the perfect
base to make the eye open and pop,
without making lids look wrinkled.
The crease colors I created are more
like blush colors, kind of a soft
champagne bronze that opens the
eye but doesn’t distract from your
natural beauty. The shadow liners I
created also compliment all eye colors,
work with anything in your wardrobe and make you look younger
and more vibrant. I sold these same shadows separately for years

Beauty Ammo Magazine® | 19

20 |

SCARED SKINNY

As a judging them. It is exhausting to have to named Chilli
veg- explain why I don’t eat animals every sin- that I was
etar- gle time I sit with someone new. extremely
ian of attached
over 18 years, I want Spiritually I believe everyone has to to. She was
to share with you my story. Not eating ani- walk their own path, and I am not a zealot my soul mate and I took her everywhere
mals is a personal decision I made, and for or someone that goes around telling peo- with me. She was very other-wordly and
the most part, I have always been pretty ple how to live their lives. But on the other lived just to protect me. She was amaz-
private about it. In a lot of situations, it has hand, along the way of my own personal ingly smart and for 5 years we shared a
been uncomfortable for me because I am path, there have been people and books bond that will never be broken. When she
for sure in the minority, with only 3% of that have made their way to me at the right died unexpectedly I was so devastated that
America sharing my vegetarian lifestyle. time that have profoundly affected me, and I could barely function. Everyone knew
Since eating is such a big part of our cul- caused me to make positive changes in how close we were and I even had a cousin
ture, it is something I have had to explain my life. They say when you are ready, the fly across the country to be with me. The
and defend over and over. teacher will appear. Never before has our amount of flowers and condolences that
planet and our health been in such a state came was extraordinary and it helped
Anytime I am eating around someone of crisis. Never before in history have we carry me through that time. My grieving
new, which happens often, in social set- eaten as much meat and animal products. energy was so strong that the day after she
tings, business settings, school settings, etc This is no coincidence. died, the built in glass cabinets in my fam-
when I choose not to eat meat I have tried ily room completely shattered, symboliz-
to do it quietly and keep the attention off I had a wolf-hybrid/Alaskan Malmute ing the shattering of my heart . I had such
of myself. I believe most people ask out of a hard time letting go of her and needed to
true curiousity and interest, but unfortu- know she still was with me in the afterlife.
nately they feel defensive and think I am

Beauty Ammo Magazine® | 21

Having grown up Catholic, I remem- angel. When the time came to put her
bered asking one of the nuns at catechism down, a baby owl came and sat on our win-
if dogs go to heaven when they die and dowsill for a couple days. I didn’t grieve as
she told me no. Mind you I was around 5. much this time because I knew she was
I knew that was impossible and now that still with me. I had gone through a divorce
my Chilli was gone I needed proof she and she stayed right to the end knowing I
survived. I would have dreams where she needed her.
would come to me and I would be able to
pet her and she would be invisible to ev- About a year later, Ellie wanted a small
eryone else except for me. I ordered a book dog and we decided she could get a Mal-
online that I thought was about animals tese. The breeder came to the house and
in the afterlife, but when I read it, it was brought 3 to pick from and again, I want-
something else entirely. It was a book about ed the one big giant quiet one. I knew it
animal abuse and the horrors of their suf- was Halo back again. Ellie went along and
fering so we can eat them. I decided right picked her and from day one she acted like
then I would give up meat and go vegetar- my dog. She even treated our cat the same
ian as a tribute to Chilli. That was almost way Halo did. While she was still a puppy I
19 years ago. had my “tea leaves” done by a psychic and
it is where they look in a teacup for shapes
I not only know that Chili’s spirit sur- and pictures and get information about
vived death, but know she has reincar- your life. Kind of like gypsy fortune-tell-
nated twice more to be with me in this ing. She asked me if I had recently gotten
life. About a year after she died I finally a new puppy, and then said because there
felt ready to get a new dog. I wanted a big was a Halo over it’s head. I said I wondered
white dog I could name Halo. I was at a if Juicy (who my daughter named) was
grocery store and saw someone walking Halo and she said that it was confirmation.
an exotic white breed and knew it was the She is a big fat stocky Maltese and is always
one I wanted. She gave me the name of her at my feet or wherever I am. Her love and
Kuvasz breeder and within a month or two devotion for me are otherworldly.
I brought home Halo. I picked her out of
the litter because she was the quiet shy one I have done lots of media with my make
standing back from the others and I knew up and skin care line as an anti-aging ex-
it was her. Come to find out, the Kuvasz pert and eventually “organic lifestyle ex-
breed are Hungarian Sheep dogs bred to pert”. This is the category where my veg-
gaurd the castles of royalty and they are the etarian lifestyle came in. I started doing
only dog that can beat a wolf. I used to say local “Survival of the Skinniest” segments
Chili came back as a wolf in sheeps cloth- teaching about how going vegetarian
ing. It was definitely the same spirit and helps the environment and helps you lose
for 12 years she was my loyal 140 pound weight. As a beauty and style reporter, I
companion. even talked going VEG on the runway at
NY Fashion Week with celebs and design-
Everyone loved Halo. She truly was an ers. I was voted one of the 10 Women that

22 |

Move the Valley by Arizona Foothills middle of countless others, but for some
Magazine as well as nominated for reason I was drawn to it, and bought it.
Most Popular, Most Fashionable, and This DVD is a documentary on how eating
competed as a local celebrity dancer animals is the cause of almost every single
at the problem in our environment and tied to
almost every single disease. I was so in-
Arizona Kidney Foundation’s spired by it that I buy it online in bulk, and
Dancing with the Stars Event. routinely give it out to anyone that is inter-
ested. It talks about how the meat industry
Through all of these avenues, I is a political issue, and that Al Gore missed
have tried to use my media exposure the boat with Inconvenient Truth, that this
to promote my vegetarian message is a much bigger issue, and easier solution
and lifestyle and take the attention to our environmental issues. Since then, Al
from me to how I can help people Gore has gone vegan!
and the planet. I have lobbied politi-
cians and school lunch programs and Coincidently, a recent article in NEWS-
now the timing is right to be heard. WEEK called the Power Elite talks about
how Bill Clinton and Steve Wynn have
One of the biggest problems with both gone VEGAN also after watching the
the vegetarian movement is the im- EATING DVD. Steve Wynn bought 10,000
age that most people hold, and that is copies and gave them to all of his Wynn
of granola, hempy, hippy type people Hotel employees.
that are all about denying themselves
any type of worldly pleasures. They Through all of this, my mission has be-
usually have names like Harmony come clear. I wrote a screenplay called,
or Rainbow and teach really boring MB YORK, Survival of the Prettiest. This
yoga ( I call it SLOWGA). I spent is my story. It is a “Legally Blonde Meets
a lot of time the last three years at Fast Food Nation” story of how celebrity
Animal Rights conventions, Green make-up artist MB YORK climbs the lad-
Conferences, and Raw Festivals and der of the beauty industry fighting the war
was so incredibly turned off by the against wrinkles, but finds true meaning
weird people running around with fighting the meat industry instead. My 12
huge holes in their ears, head to toe year old daughter Ellie (who has been VEG
tatoo’s, no deodorant, and running since birth) and I use the law of attrac-
around the grass dancing in tutus tion, girl power, positive thinking, Beauty
to songs like “I love my body”. All Ammo and our media contacts to save the
I could think was no wonder more world with our vegetarian message. Stay
people weren’t open to going veg- tuned! We are bringing fun, glamour and
etarian, it was such a huge turn off! style to this movement, so join us! Look
But through all the booths of every good doing it and get back into your skin-
different type of hemp product, nuts, ny jeans! Sometimes a simple act of beauty
or seeds, I happened to stumble upon can change the world!
a DVD called EATING. It was in the

Beauty Ammo Magazine® | 23

3 Makeup Tips
Every Woman
Over 40 Should
Know

Afew quick makeup changes each clients’ signifi- ow and candy pink lips. She picked these
can make a huge difference in cant transformation colors about 45 years ago and has stuck
how (old) you (look) are per- – especially in such with them ever since. We all know some-
ceived…not to mention how a short amount of one like this…or perhaps you’re realizing
you feel. One of my favorite stories illus- time. As we get old- you ARE someone like this. Repent now…
trating this point is when my Aunt Patty er, it becomes even you’ll be glad you did.
stopped by my spa for a quick makeup more important
touch up; she was in her late forties at the to know what the Many women, like the ones above, are
time. Later that day, she called to tell me right makeup can holding on to a lipstick color that’s all
that when she left the spa, she was whis- do for you…as well wrong for them. It is too dark, too matte,
tled at and even had a stranger approach as what the wrong makeup can do to hurt too brown…and men in particular hate
her and ask her if she was a famous news- you. My techniques are very fast and natu- it! It looks harsh and dull and accentuates
caster! Talk about a confidence booster… ral. Here are a few tips to keep in mind. lip lines and signs of aging. This is the is-
no new outfit can do that for you! In fact, sue that most women face: their makeup is
some of the best compliments I get are Tip One: Keep Up With The actually making them look older. Without
from the husbands of my clients. Time and Times the right primers, moisturizers and great
time again I’ve been told that the men in skin underneath, most concealers, pow-
my client’s life LOVE the light touch that I A lot of women get stuck in a time warp, ders and foundations get stuck in the fine
use; many husbands even tell their wives to wearing the same makeup for years. I lines and wrinkles and actually accentuate
buy everything I applied! have one client that has been addicted to the imperfections. There’s also the prob-
a bright orange lipstick forever; she’s worn lem of finding the right foundation color.
My motivation to keep doing what I do it for several decades. I can’t drive past her Most women who sit in my chair are using
year after year is the satisfaction I feel after house without imagining big orange lips formulas that are too yellow, which tend
on the front door, nor can anyone that to make the skin look sallow, and lacking
knows her picture her without that bright youthfulness. But they bought it years ago
orange kisser. Her friends routinely beg and just stuck with it. Women also tend
me to change it and suggest other colors. to either not use enough make up (blush,
Throughout the years, I have spent time etc.) because they are unsure of how to ap-
with her, showing shades that are far more ply it, or they use too much…and usually
flattering, but once out the door, she goes use the wrong tools to apply it. As women
back to her security blanket orange color. get older, it is best to keep it natural…and
Then there is the 60-something accountant be willing to try something new!
that is still stuck in the 1960s with her pen-
cil thin brow shape, powder blue eyeshad- Tip Two: Don’t Try To Be TOO

24 |

Trendy! Most colors out there shouldn’t be avail- on anyone. They also may not have a lot
able to, or worn by, anyone. I am always of experience, so at best it will be a hit or
When you read about trends in makeup, looking at the choices of lipstick, powder, miss with the colors they choose and ap-
I believe it is meant for teenage girls and blush, shadows, etc. and can usually find plication technique they use. I can almost
that’s about it. Bold eyes with nude lips ONE color that I think would be flattering guarantee that the application will be very
or bright blush and glossy lips are trends on most women. The rest SHOULD NOT complicated, as well as hugely expensive if
made to sell makeup, not bring out your BE WORN BY ANYONE – I call them you buy all the products that they use on
very best. There are certainly times, like CLOWN MAKEUP. Unfortunately, many you. I know because these are the horror
New Years Eve or a black tie event, when of us buy our makeup at a department stories I’m told time and time again. Let’s
you may want to do a bolder lip or heavi- store, which is a recipe for disaster. assume that you got lucky and actually like
er eyeliner, but what I am tackling is the the look of the salesperson’s application, so
mess of everyday makeup that women do. Tip Three: Do Department you splurged and bought all the products.
Most of us aren’t trying to look like a Vic- Store Beauty At Your Own Risk! When you got home, though, and tried to
toria’s Secret model to go to the office. And recreate the look yourself, you could not
even if you are going on a hot date, there If you succumb to the department store achieve the same results. There is always
is nothing that screams desperate like a something missing. This is why it is always
heavy handed makeup application. I will makeover, you are at the mercy of the best to keep it simple, not too trendy but
say it again: men in particular hate harsh also not the same rigid application year in
make up. salesperson that is doing your application: and year out.

The problem with department stores and his or her training and expertise, not to
the traditional way that makeup is sold.
mention taste in makeup. Also, depart-

ment store representatives are limited to

selling the brand they work for, and as I

stated, most of these should not be worn

Beauty Ammo Magazine® | 25

Natural Looking
Makeup Applicati

Iwanted to share my thoughts on make-
up application, and what men really
think about it. Having worked with
thousands of women, I have heard the
same things over and over, so I can say
with certainty that most men don’t like a
heavily made up look.

Enter The Kardashians…

Bringing theatrical makeup application
to daytime with millions of girls following,
I can’t help but wonder why women would
follow their lead over listening to the men
that love them, whether it be their fathers,
husbands or boyfriends. I know there are
men out there that love their wives no mat-
ter what their makeup or lack thereof looks
like, but I have also had men whisper to me
that they hate it, and words to the effect of
“they think know better!”

I also can confidently say that there have
been countless times I have done some-
one’s makeup, and the client tells me later
that the minute they walked in the door,
their husband commented on how great
they look. They even go so far to say, go
back and buy everything she put on your
face. That is my testament to the fact that
men don’t hate makeup, they just hate bad
makeup, and unfortunately they rarely see
what they would consider a good makeup
application.

A Natural Look

We all know, men like you to look natu-
ral! They want to see you, and notice your

26 |

ion you have been on a 3 day bender, not both- Match.com and any potential date is get-
ering to apply fresh mascara and have been ting 3 possible new matches during your
beautiful eyes, lips, and cheekbones, and building it up over several days time. Lin- first coffee or dinner date.
not worry that if they lean over to kiss you ing your inner rims also looks dirty, makes
they will end up with orange foundation your eyes look beady and smaller, and al- So What’s a Girl to Do?
on their collar, smeared lipstick on their though you may feel edgy, he feels like he
lips, and look like a drag queen themselves wishes he could take a napkin off the table Look gorgeous but not like you are
when half of your makeup application is and wipe it all off so he can see what you wearing anything at all. Just a little light
transferred onto their face when they kiss really look like. All the while, he is secretly lip, dewey skin, and soft mascara with a
you. If you are going for the “look but don’t thinking, “What on earth does she look smudge of liner. I know the “how to get the
touch” effect, and want to put up a wall be- like without the mask on? What is her skin look” in the major beauty magazines tell
tween you and a man, this is a great way color under the thick orange foundation you to do just that to look like the super-
to do it! and cake powder?” model on the cover, but as an expert, I can
tell you they are leaving out several steps,
What Your Makeup Applica- OK, maybe I am going to far, and he isn’t and to pull off a natural look, you want you
tion Says About You thinking any of this through, but subcon- skin to look flawless first and foremost.
sciously you are saying, “Hi. I am a very
Which brings me to dating, and what high maintenance woman. I spend hours It’s Not All or Nothing!
your makeup application says about you. getting ready to go out, and looking flaw-
For starters, anything that is bright or bold less is more important to me than getting It seems to be an all or nothing op-
is going to compete with the attention you to know you.” I also get that you feel you tion most women think they have. Ei-
want focused on getting to know you! Do have to stand out when you are maybe on ther they wear none, because they don’t
you really think strip eyelashes or caked on know how or don’t have the confidence
mascara makes you look confident? Maybe to apply it or they go over the top with
it looks like you are trying too hard, or that the wrong colors and technique and are
married to it for years on end. Everyone
can relate to the department store make-
over where they leave with hundreds of
dollars worth of products and clueless
about how to apply it.

Lady Diana or Lady Gaga?

My goal is to teach you how to apply
makeup like the girl next door, not the
hooker next door. Think Princess Grace,
or Princess Di, not Lady Gaga. Men don’t
want to take the circus to dinner. Think
more Lady Di than Lady Gaga.

Eye Makeup for Dummies

My Paint by Numbers Eyeshadow Kit
teaches you, with all the tools included,
how to do a flawless eye makeup applica-
tion. 6 shadows, 3 brushes, a fool-proof
diagram and the confidence you need for
your true self to shine! Also, consider a
custom blended foundation. You need a
color matched perfectly to your skin so
only you know you have it on. Your pores
should show through, and your skin tone
being evened out ensures that your beauti-
ful eyes will have center stage.

So tone it down a little, but expertly and
watch the men in your life fall in love with
your confidence!

Beauty Ammo Magazine® | 27