Demo

MASSIVE OPEN ONLINE COURSE
An initiative of
Certified by:


What are s?
MOOCs are courses delivered online and accessible to all. It stands for: assive because enrolments are unlimited
pen because anyone can enrol without admission process
nline because course is delivered via the internet
ourse because it is conducted utilising the university syllabus
Benefits of s?
MOOCs are open. They have no admittance requirements
MOOCs are less expensive than conventional/online degrees
Gain a taster experience for a full degree programme
Courses are flexible, you can start now and study at your own pace
The short focused MOOCs will allow you to efficiently develop your knowledge with minimal interruption to your full time job
Gain a continuous professional development (CPD)
MOOCs Delivery Model
Topical Videos
Live Online Engagements
Online Discussions
Assessments


The MOOC initiative in Malaysia is prominently highlighted in the Malaysian Education Blueprint 2015-2025 (Higher
Education); Shift 9: Globalised Online Learning (GOL).
(MQA, 2016)
Is this an accredited programme?
The Executive Programme is not an MQA accredited programme. This falls under the Continuous Professional Development for life-long learning. The courses offered through MOOC (an initiative of MQA) are selected from SEGi University’s accredited programmes.
Can I earn academic credit through s?
The MOOC course offered allows you to earn academic credit from SEGi University up to 30% from the accredited programme.
Is financial aid available to take s?
The MOOC courses are HRDF claimable.Enjoy a 10% discount of tuition fees for a related accredited programme.
Can I earn a credential for finishing a ?
If you finish a MOOC with a passing grade, you may earn a certificate of completion. The certificate of completion will have the appended endorsements:


Who is CPD?
The CPD certification Service is the independent CPD accreditation centre working across all sectors, disciplines and further learning applications. Their unique experience and history working with training providers, professional bodies, academic institutions and corporate organisations enables them to support organisations seeking authoritative accreditation for their CPD activities.


Executive Programme at DEGREE LEVEL over 16 PROGRAMMES across 5 FIELDS
Executive Programme in :
● Computing
● Computer Network
● Software Engineering
● Business System Design
Executive Programme in :
● Educational Studies
● Special & Inclusive Education ● English Language Teaching
● Early Childhood Curriculum
& Pedagogy
Executive Programme in :
● Global Business
● Digital Marketing
● Financial Management
● Human Capital Management
Executive Programme in :
● Hospitality & Event Management ● Food Service & Convention
Management
Executive Programme in :
● Digital Advertising
● Digital Broadcasting


EXECUTIVE PROGRAMME IN:
Computing
Database Systems
Database System has achieved ever-greater popularity in recent years and is quickly becoming an important part of our everyday life. The inclusion of the course is aimed towards giving an overview of the most important principles that are making the development within database system possible.
Introduction to IOT
This course is aimed towards giving an overview of the most important principles that are making the development within Internet of Things (IoT) application, the technology used to build these kinds of devices, how they communicate, how they store data, and the kinds of computer systems needed to support them.
Introductory Programming
This course aim to introduce the skills required to write simple structured programs in a high-level language and assess these skills in practical situations. Future courses in the programmes assume knowledge of basic programming principles and an ability to create simple structured programs.
Computer Nework
Wireless Technology
This course provides the broad field of wireless communications techniques for both computing and mobile applications.
Networks & Communications
This course provides overview of data communications refers to the transmission of digital data between computers and computer networks. The concepts of digital data communications and computer networks provides participants with the ability to plan, design and manage a computer network for an enterprise.
Information & Cyber Security
The course is designed in consultation with industry partners specialising in cybersecurity and experienced external examiners, providing participants with the knowledge and skills highly desired by industry demands. The course is a continuous collaboration and development with professional certification bodies in Cyber Security fields to ensure our graduates are well equipped with skills.
Introduction to Networks
The widespread use of network in all areas has made networking a course that has become so important in any Information Technology studies. The inclusion of the course is aimed towards giving an overview of the fundamental concepts and skills that are vital in networking field.
+4 Common
System Analysis and Design
This course is concerned with the different aspects to systems analysis and design as well as the stages involved in it. The student should be able to recognize the main challenges involved with the development of an information system.
*Note : To ensure maximum credit transfer to an accredited degree, we recommend you to do 2 Executive Programmes


Software Engineering
Object-Oriented Analysis & Design
Software engineering is concerned with developing and maintaining software systems that behave reliably and efficiently, are affordable to develop and maintain, and satisfy all the requirements that customers have defined for them.The inclusionof the course is aimed towards giving an overview of the most important principles of software development process.
Programming For Mobile Devices
Mobile application is on the rise and it the future applications that run our lives. Majority of the users in the world are mobile users and mobile applications serve a portable platform for businesses, education, and many more industries. The inclusion of the course is aimed towards giving an overview of the important principles that making the mobile application development possible.
Information & Cyber Security
The course is designed in consultation with industry partners specialising in cybersecurity and experienced external examiners, providing participants with the knowledge and skills highly desired by industry demands. The course is a continuous collaboration and development with professional certification bodies in Cyber Security fields to ensure our graduates are well equipped with skills.
Courses
Object-Oriented Programming
This course presents the concepts of object-oriented programming techniques using Java programming language. It also provides the basic constructs in programming such as its basic data types, arithmetic, operation and method. It also emphasizes on the use of standard Java APIs that allow to develop text-based application as well as GUI applications. It also covers: abstractions, class relationships, inheritance, polymorphism and exception handling.
INFORMATION TECHNOLOGY
Business System Design
Object-Oriented Analysis & Design
Software engineering is concerned with developing and maintaining software systems that behave reliably and efficiently, are affordable to develop and maintain, and satisfy all the requirements that customers have defined for them. This course is aimed towards giving an overview of the most important principles of software development process.
Management Information System
This course is designed to provide participants with a basic understanding of how Information Systems are used in organizations for meeting strategic and operational goals. To that end, participants will gain knowledge on current end-user software for communication, data transformation, collaboration, and problem- solving.
Digital Transformational Strategy
This course helps participants to cultivate highly marketable combination of business knowledge, computing expertise and executive outlook. From a board room perspective, the course shows you how to use a widely recognised set of management tools to perform strategic analysis and formulate complementary business and computing strategies.
Web Project
This course develops an understanding of participants to the concept of the web development life cycle and support practice in all phases of that life cycle including web- based analysis and design techniques, project and quality management, site testing, usability and accessibility.


EXECUTIVE PROGRAMME IN:
Educational Studies
Educational Psychology
This course equips participants with the basic knowledge and skills in managing the teaching and learning process effectively. The main theories of learning are discussed and compared, as well as their implications and practical applications to teaching and learning in the classroom. Focus is also given to the role of motivation in learning and ways to create a positive learning environment.
Assessment & Evaluation In Education
This course aims to provide participants with opportunities to develop knowledge, skills and practices that will enable them to constructively assess student learning, as well as evaluate and communicate reasoned and professional judgments across contexts to various stake-holders. Participants are expected to conduct readings on assigned topics for class discussions.
Guidance & Counselling in Education
This course is designed to introduce and to develop learner’s knowledge and skills in vocational guidance and counseling. Participants will develop a systematic understanding and critical awareness of interpersonal supportive skills and professional issues related to the dual role of teaching and guidance as well as counselling.
Special & Inclusive Education
Introduction to Children with Special Needs
This course aims to provide a foundational knowledge on children with special needs of various categories. For each category, the definition, prevalence, general characteristics and educational needs are discussed. Focus is also given to the impact of disability on families and the importance of working with them in meeting the needs of exceptional children.
Instructional Strategies for Children with Special Needs
This course provides an overview of effective instructional strategies which can be used for children with special needs, especially to facilitate reading, writing and mathematical skills. Two contrasting methods in the instruction of learning disabled children are discussed, namely Direct Instruction and Cognitive Training. Participants will be given practice in planning, implementing and evaluating instruction for special needs children through micro-teaching sessions.
Inclusion For Students With Special Needs
This course introduces the participants to the concept of inclusion of special needs children. Focus is given to important aspects of inclusion like collaboration, team teaching, provision of support services, modifications to the general curriculum and instructional strategies in the classroom. Continuing issues regarding inclusion of special needs children are also discussed.
+4 Common
Communication and Thinking Skills
This course provides the necessary soft skills in Teacher Trainees to face the diversity of cultures in their own settings as well as in schools that they will be posted. Trainees will enhance their interpersonal communication skills whilst sharpening the intrapersonal aspect of thinking critically, creatively and solving problems amicably.
Introduction to Edu: Educational Philosophy, History & Policies
This course will stimulate inquiry into foundational theories, philosophies and policies in education. Participants will learn major historical and philosophical perspectives from significant theorists and how these theories connect to the broad range of contemporary education settings and practices.
*Note : To ensure maximum credit transfer to an accredited degree, we recommend you to do 2 Executive Programmes


EDUCATION
English Language Teaching
English Phonetics and Phonology
This course gives students an overview of the approaches to the study of phonetics and how speech sounds are produced and transmitted. This course also provides an introduction on the effect of phonetic environment on the segmental phonemes, syllables, stress, English rhythm: vowel reduction, strong forms, weak forms and speech simplification strategies in English.
Approaches to Teaching English as a Second Language
This course gives an overview of the theoretical approaches to explaining second language learning and factors affecting the process and relates these to the teaching of English as a second language (TESL).Participants are expected to conduct readings on assigned topics for class discussions and to create presentations in the form of micro teaching sessions.
ESL Assessment and Evaluation
This course covers the fundamental and essential principles of testing, assessment, and evaluation. It includes different types of assessment and approaches to testing English as a second language (ESL). It also discusses the various test types and procedures for drawing up test specifications for ESL and goes through the process of designing tests for the four language skills.
Courses
Pedagogy & Diversity
This course is designed to guide participants to develop their pedagogical awareness and skills so as to cater for the diverse needs of the learning communities. Participants will explore the socio-cultural, legislative, policy and professional contexts that effects an inclusive education and the implications for learning and teaching.
Early Childhood Curriculum & Pedagogy
Early Childhood in a Changing World
This course aims to develop an understanding of early childhood education through the historical, philosophical, theoretical, socio-cultural investigation of early childhood educational structures and practices. Participants will learn skills to design and monitor flexible and responsive environments where young children will be physically, emotionally, aesthetically and intellectually nurtured and challenged.
Play and Learning in Early Childhood
This course introduces participants to the theories and values of play for young children’s learning development and explore how children's play can be scaffolded and evaluated within the play-based curriculum. The roles of the adult in setting up motivating play environments and in supporting play through interactions are discussed.
Assessment in the Early Childhood
This course introduces participants to early childhood assessment - its history, current practices, importance of tools and techniques to make professional judgments about young children's learning and development. Participants will apply assessment information to understand children’s needs and behavior, to improve programme quality and to meet the needs of individual children.
Technology in Education
This course aims to equip participants with the basic knowledge and skills to integrate various technology and media into the teaching and learning process based on various theories of educational technology and media commonly used in the classroom. Participants will be given hands-on experience in producing visual, audio, video and computer-aided instructional materials.


EXECUTIVE PROGRAMME IN:
Global Business
Global & Applied Economics
This course will provide knowledge and understanding of macroeconomic goals and policy relevant to the national and regional context, and also considers the implication of globalization of business environment and the role of international institutions in affecting that environment.
International Business
This course prepares participants to conduct business in a variety of global markets. By studying different business norms in different cultures, individuals prepare themselves for a career dealing with people from across the world.
Innovative and Creative Skills in Business
The course is designed to develop and enhance participants understanding of innovation and creative skills in business frameworks, theoretical contexts, understanding of the creative thinking process and the intricacies of innovation management with regards to invention within business and novelty management.
Digital Marketing
Understanding Market & Consumers
The course is designed to introduce the basic principles and concepts of marketing and consumer behavior. It also enables the participants to understand the marketing environment, managerial skills and communication skills that assist in understanding markets and consumers in the marketplace.
Consumer Behavior
This course discusses the behavioural phenomena of individuals which covers issues relating to ethics, culture, social class and groups, personality, perception, attitudes, motivation, learning personal influence and oganizations which includes organizational buying behaviour, buying centre (decision making units), market segmentation and behavioural modeling.
Customer Relationship Management
This course provides an understanding of the customer relationship management and demonstrates the skills to enhance an organization’s ability to attract, satisfy and retain customers.
+3 Common Courses
Business Management
This course will provide participants with an understanding of the roles of managers, organizational environment and management strategies by which businesses are organized and managed in modern society. Participants will demonstrate competency by analyzing management functions, information system, quality, and culture that contribute to the achievement of organizational goals.
Personal Development & Communication Skills
This course provides the participants with the opportunity to develop and enhance the personal and professional skills necessary for success in their work environments. Participants will develop skills through experience in working independently and in groups, research and analysis of information, problem solving, production of reports and essays, giving presentations to an audience.
*Note : To ensure maximum credit transfer to an accredited degree, we recommend you to do 2 Executive Programmes


BUSINESS
Financial Management
Financial Accounting 1
This course is designed to provide participants with basic concepts and skills inherent in financial accounting The course also introduces presentation of Financial Statements and creates awareness on IFRS/MFRS Regulatory and Conceptual Framework.
Financial Reporting
The course will provide an introduction to both financial and management accounting. It will examine the nature of the published financial reports of an organization and the supporting framework of legislation and accounting standards.
Financial Management
This course equips participants with basic principles and techniques in making financial decisions. It introduces participants to concepts of financial management as well as the applications of financial techniques, computer and digital tools for corporate advancement decisions. Participants will gain the knowledge and skills on financial management which can be applied in a practical work scenario.
Human Capital Management
Human Resource Management
The course is a broad HR course geared towards a wide range of modern human resource management concepts, issues, approaches and techniques. The central theme of the course is the consideration of how human resource management is used to manage the employment relationship.
Negotiation & Conflict Management
The course is design to understand the key elements of negotiation process and explore how people use negotiation to manage individual, group and team conflicts. Participants will investigate the practices of using power, analyzing personality traits, assessing conflict, improving communication techniques in problem solving with regards to appropriate strategies, tactics and goals in conflict resolution.
Managing Organisation
This course provides a comprehensive analysis of individual and group behavior in organizations. Its purpose is to provide an understanding of how organizations can be managed more effectively and at the same time enhance the quality of employees work life.
Principles of Economics
This course is an introduction to economic concepts and basic economic theory. The course will cover microeconomics, which focuses on the decision making of individual consumers and firms, macroeconomics which focuses on aggregate level economic questions such as interest rates, and government spending, among others.


EXECUTIVE PROGRAMME IN:
Digital Advertising
Advertising and Brand Communication Campaigns
This course allows participants to create effective consumer- targeted digital advertising campaigns across the ever- changing digital media landscape. Participants can explore on how to plan, create, track, and optimize all types of digital advertising campaigns, with a focus on developing highly strategic campaigns that leverage the unique strengths of each digital media type, including emerging platforms.
Consumer Behavior
This course teaches participants to recognise individuals who make up the decision-making unit in any particular buying situation (both for internal and external markets) and identifying their role and needs in the buying process.
Advertising Communication
The course examines the concept, practice and environment of integrated advertising communications. It introduces participants to the framework of communications theory before embarking on a comprehensive analysis of the various communication tools that can be applied within the advertising planning process.
COMMUNICATION
Digital Broadcasting
Editing & Post Production
This course will identify and explore the world of digital video and television production. Learners will be exposed to professional equipment in a modern digital broadcasting studio and to produce projects using cameras, field production such as lighting and sound as well as editing softwares.
Radio Broadcast Journalism
This course exposes participants to the practical work of a radio producer. It provides participants with knowledge and skills in radio broadcast journalism as well as equip them with the contemporary developments in journalism.
Principles of Reporting
This course teaches participants to recognise the role and function of journalists in society and their contribution to public debate. It also stresses the watchdog role of the news media using investigative techniques, including computer-assisted reporting, internet and other online searching.
Mass Communication & Stories of Mass Media
This course provides a survey of the current media landscape. It examines the historical context and theoretical perspectives of electronic and emergent media in the 20th and 21st centuries. Additionally, it traces the interrelated nature of the media industry and producers, mediated messages, and audiences to examine how these changing relationships impact the mediated landscape.
+3 Common Courses
Theory & Principles of Communication
This course provides an overview of theories to describe and explain media communication. It looks at several perspectives on media and how they are translated into contemporary research efforts. Specifically, the course covers the communication field from the perspectives of content and language, media and society, audiences and effects, as well as media organizations.
Public Opinion and Propaganda
This course introduces learners to the concepts and principles of public opinion and propaganda by examining a variety of advertising, public relations, and media messages. It examines how people think about politics; where they get their information and why, and how well that information prepares citizens for democratic engagement in this digital world.
*Note : To ensure maximum credit transfer to an accredited degree, we recommend you to do 2 Executive Programmes


EXECUTIVE PROGRAMME IN:
Hospitality & Event Management
Tourism Destination Development
Tourism functional system and characteristic of attraction within the economic, political and social factors influencing a particular destination. Tourism planning and management system, model and concept of Tourism Planning.
Business and Hospitality Ethics
Business ethics and corporate responsibility have assumed greater importance for managers with both private and public sector organization. As an overall view, this course will provide knowledge of participants on the impacts of business ethics to business practise.
Accommodation Management
This course is to train and provide participants with knowledge of role in Housekeeping, planning and organizing. Managing inventories, safety/security of the lodging property.
HOSPITALITY MANAGEMENT
Food Service & Convention Management
Food Science, Nutrition and Production
Participants will be able to increase their practical knowledge and develop valuable skillsets through topics on food hygiene, commodities, nutritional values and production as well as through theoretical reinforcement, set within the course.
Catering, Operations and Management
This course adopts an innovative approach to the study of Catering Operation and Management based on the concept of key result areas. It also explores the fundamental issues faced by managers such as profitability [marketing of services], productivity, employee performance, and the provision of quality service and product. Additional strategies for achieving successful performance will be taught as well.
Food and Beverage Management
Workshops will use demonstrations, lectures, video material and individual and group practice. It is envisaged, where possible, to support working practice and skill development by means of discussion sessions and through theoretical reinforcement in the Operations Management course.
Introduction to the Hospitality and Event Industry
The course is designed to introduce participants to the world of hospitality with the aim of preparing them for managerial position in the field of tourism and hospitality which includes the food service industry.
+3 Common Courses
Cuisine Operation and Management
This course focuses on cuisine and its practical aspects. It introduces the fundamental and principles of Malaysia cuisine, offering unique culinary techniques that represent the Malaysian community as a whole.
Hospitality Management
The role of Modern Managers is demanding and significantly. Effective management of organizational resources now requires a new Management Perspective, where the use of special range of skills and distinctive attitude.


Why choose Executive Programme?
DIFFERENCE
DEGREE
EXECUTIVE PROGRAMME
Accredited Programme
MQA accredited (Recognition by the government for employment in the public sector)
Non-MQA accredited (Recognised by CPD UK and ICSOC US as professional development course for lifelong learning)
Duration
3 years
9 months for 2 Executive Programme
No. of Years to Complete Degree
3 years
2 years
Financing
HRDF, PTPTN, EPF
HRDF
Entry Qualification
STPM/A-Level/Foundation/ Other equivalent
Anyone can enrol
Approach to Learning
Face-to-face delivery
Fully online
Learning Style
Structured
Flexible
Tuition Fees
RM1,500 per course
RM500 per course
Certificate
Single Certificate
Multiple Certificate (Based on number of courses)


How to Register?
Log on to openlearning.com/segiuniversity
Under the Online Programmes, identify the programme that you are interested in, click Find Out More and Join Now.
Make payment online and you will gain access to the course materials. The fees are HRDF claimable.


Association Partners
Flexible Delivery Structure
12
WEEKS
2 -4
HOURS PER WEEK
120 - 160 HOURS
STUDENT LEARNING TIME
Fully Online


Pathway to an Accredited Degree
Start
Executive Programme (9 months)
Non-MQA accredited
programme
Enrol in relevant Accredited Degree Programme with 30% credit transfer
Finish


SEGi University Kota Damansara (DU031-B)
No. 9, Jalan Teknologi, Taman Sains Selangor, Kota Damansara, PJU 5, 47810 Petaling Jaya, Selangor Darul Ehsan.
603 6145 1777 011 1210 6389