Washington DC - Media Kit

Washington DC

America’s #1 HMoEmDeIAImBOprOoKveLmETent Magazine®
TheHomeMag® Washington DC | p 866-676-1791 | f 239-549-5462 | washingtondc.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Washington DC | p 866-676-1791 | f 239-549-5462 | washingtondc.thehomemag.com

Pioneers in Home Improvement Niche Marketing

When TheHomeMag® launched in 2002, a vehicle specifically for Home Improvement
advertising did not exist. It was commonly rolled into regionally mailed magazines
with everything from pizza to dry-cleaning to oil changes. Our purpose then remains
the same today: concentrating all of our marketing efforts on a very specific and well
defined segment of business – and doing so to an equally well defined segment of the
population.

Being clear about who we market and who we target is but two pieces of our triangle.
The message – that how we promote and what we say – is critical to the success of our
business, and to the success of every one of our customers in the Washington DC area,
along with all of our customers nationwide. Our specialty, that thing that makes us so
unique, is our ability to create a very specific and direct message to our high income and
high home value homeowner audience. When we control the message and the audience,
we have a greater chance of controlling the result. And nothing creates results better
than TheHomeMag.

Niche marketing is aimed at being a big fish in a small pond instead of being a small
fish in a big pond. This belief has driven us to become America’s #1 Home Improvement
Magazine®.

America’s #1 Home Improvement Magazine®
TheHomeMag® Washington DC | p 866-676-1791 | f 239-549-5462 | washingtondc.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Washington DC | p 866-676-1791 | f 239-549-5462 | washingtondc.thehomemag.com

TheHomeMag Washington DC Reader

53.8 $380,000

Average Age of Homeowner Average Income

$799,249

Average Home Value

SOURCES: CVC 2013 AND MEDIA AUDIT 2013 THEHOMEMAG® REACHES 200,000 OF THE
MOST HIGHLY CONCENTRATED AUDIENCE OF AFFLUENT

HOMEOWNERS IN THE WASHINGTON DC MARKET.

America’s #1 Home Improvement Magazine®
TheHomeMag® Washington DC | p 866-676-1791 | f 239-549-5462 | washingtondc.thehomemag.com

“My business really ramped up after I started advertising in TheHomeMag. The
advertising paid for itself the first day it hit mailboxes. The folks at TheHomeMag
know how to catch the customer’s eye. I highly recommend TheHomeMag for
anyone in the home improvement industry.”

Bar-B-Clean // Phoenix AZ
America’s #1 Home Improvement Magazine®

TheHomeMag® Washington DC | p 866-676-1791 | f 239-549-5462 | washingtondc.thehomemag.com

Our National Footprint

TheHomeMag® is mailed to 60 unique markets covering 1 Southwest FL 13 Tucson, AZ 25 Chicago, IL 37 St. Louis, MO 49 South Bay LA, CA
27 states across the United States. As a blend of franchises 2 Sarasota, FL 14 Atlanta, GA 26 San Diego, CA 38 Nebraska 50 Long Island, NY
and corporately owned publications, we publish nearly 105 3 San Fernando Valley, CA 15 Dallas, TX 27 Washington DC 39 Riverside, CA 51 Detroit, MI
million magazines annually, each of which is direct-mailed to 4 Ventura, CA 16 Denver, CO 28 Oklahoma City, OK 40 Lakeland, FL 52 Coachella Valley, CA
the ideal home improvement audience in each specific area. 5 Tampa, FL 17 East Bay, CA 29 Austin, TX 41 Boston, MA 53 Tidewater, VA
6 Palm Beach, FL 18 Nashville, TN 30 Raleigh, NC 42 Columbus, OH 54 Cleveland, OH
Serving the Washington DC market since late 2011, we 7 Jacksonville, FL 19 Orange County, CA 31 Silicon Valley, CA 43 Sacramento, CA 55 Northern CO
continue to mail to 200,000 of the most affluent single 8 Orlando, FL 20 Houston, TX 32 Colorado Springs, CO 44 Philadelphia, PA 56 Daytona, FL
family homes each month. 9 Ft. Lauderdale, FL 21 Fort Worth, TX 33 Richmond, VA 45 Portland, OR 57 Pittsburgh, PA
10 Las Vegas, NV 22 Charlotte, NC 34 Salt Lake City, UT 46 Minneapolis, MN 58 Queens, NY
11 Kansas City 23 San Antonio, TX 35 Central NJ 47 West LA, CA 59 Treasure Coast, FL
12 Miami, FL 24 Phoenix, AZ 36 Indianapolis, IN 48 New Orleans, LA 60 Cincinnati, OH

You Are Here

*Data current as of November 2018.

“Our work with TheHomeMag and their wonderful staff of employees has been
fantastic! We began advertising with TheHomeMag in June 2009. We had
originally started with a quarter page ad. I kept that quarter page ad going for
the first year and was very happy with the results I received. I was a bit skeptical
about spending any more money on a larger ad simply because the quarter
page was good enough for me. I was WRONG! I eventually moved up to a half
page and was so shocked at the difference it made! After seeing the difference
between the quarter and the half page I decided to try the full page just for a
month and I will never go back to a smaller ad. TheHomeMag has a wonderful
design team and a phenomenal support system. They literally did everything
for me.”

Expert Concrete Coatings, Inc. // Las Vegas NV
America’s #1 Home Improvement Magazine®

TheHomeMag® Washington DC | p 866-676-1791 | f 239-549-5462 | washingtondc.thehomemag.com

Washington DC Distribution Map Montgomery
80,000 Homes
NVA West Zone
60,000 Homes

200,000 Homes
Total Market Distribution

NVA East Zone
60,000 Homes
America’s #1 Home Improvement Magazine®
TheHomeMag® Washington DC | p 866-676-1791 | f 239-549-5462 | washingtondc.thehomemag.com

“I am writing this letter as an expression of gratitude for the professionalism in
service and product that TheHomeMag has displayed. While we were skeptical
at first of taking on another publication, TheHomeMag hits the exact right
demographic for us. Value Remodelers and Handyman Services, while being
owned by Archadeck, was not exactly a household name. We were looking
to not only brand the company but also generate more potential leads.
TheHomeMag has done both in just a couple of years! Thank you once again.
You represent a business that is a great partner for our industry.”

Value Remodelers and Handyman Services // Charlotte NC
America’s #1 Home Improvement Magazine®

TheHomeMag® Washington DC | p 866-676-1791 | f 239-549-5462 | washingtondc.thehomemag.com

Washington DC Schedule

Issue: The published issue month on the magazine | Ad Deadline: Final day for agreement & artwork submission | In-Home: The first of a 3 day requested USPS delivery window.

Ad Schedule 2019

January May September

AD DEADLINE: January 9 AD DEADLINE: May 1 AD DEADLINE: August 21

IN-HOME: January 24 - 26 IN-HOME: May 16 - 18 IN-HOME: September 5 - 7

February June October

AD DEADLINE: February 6 AD DEADLINE: May 29 AD DEADLINE: September 18

IN-HOME: February 21 - 23 IN-HOME: June 13 - 15 IN-HOME: October 3 - 5

March July November

AD DEADLINE: March 6 AD DEADLINE: June 26 AD DEADLINE: October 16

IN-HOME: March 21 - 23 IN-HOME: July 11 - 13 IN-HOME: October 31 - November 2

April August December

AD DEADLINE: April 3 AD DEADLINE: July 24 AD DEADLINE: November 13

IN-HOME: April 18 - 20 IN-HOME: August 8 - 10 IN-HOME: November 28 - 30
America’s #1 Home Improvement Magazine®

TheHomeMag® Washington DC | p 866-676-1791 | f 239-549-5462 | washingtondc.thehomemag.com

“I wasn’t sure an “all ads” publication would be the right fit for me. I have to say
it was a great decision! Eight out of ten calls I get come from TheHomeMag.
The quality of the leads are fantastic and the magazine is hitting my targeted
market. I recently landed a job from the magazine and the quality of that job
alone will pay for my advertising for a year! I did a front cover this spring
and was blown away with the volume of calls I received. I’ve already booked
another front cover for next year! I can always count on TheHomeMag to make
my phone ring with each mailing. The customer service is always great and my
representative truly cares about my success. Thanks for keeping me busy!”

R&D Painting // Raleigh NC
America’s #1 Home Improvement Magazine®

TheHomeMag® Washington DC | p 866-676-1791 | f 239-549-5462 | washingtondc.thehomemag.com

More than Just a Magazine Opportunities are limited, so act fast. Talk with
your Account Executive and ask how you can take

advantage of the power of TheHomeMag today.

All companies, no matter the industry, may now take advantage of
TheHomeMag’s market leading distribution to send mailings for a fraction
of the normal cost. With our accessory program, your custom designed,
direct mail cards ride along with TheHomeMag® into the mailboxes of
affluent homeowners.

TheHomeMag® Magazine DALCard

Our full-color magazine has proven to be an incredible marketing tool for
home improvement businesses from a variety of industries. The magazine
offers quarter, half and full page ads along with front and back covers
that put your business in the spotlight. Premium placements and double
spreads are also available and our pricing structure rewards consistency
and commitment.

HomeIMPROVED®

Improve lead consistency with HomeImproved* exclusively for existing
THM clients and specifically designed to balance the flow of calls across
an entire month by reengaging homeowners mid-cycle.

ZipCard™ Insert - Standard & Oversized TheHomeMag®

The ZipCard is a 2-sided, full-color, full-bleed, 4”x6” or 5”x8” glossy insert, with Pop-Out Single Sheet
placed inside the magazine to fall right into the hands of buyers as they
page through our magazine.

DALCard

The Detached Address Label Card arrives in mailboxes like a postcard,
but without the expense. This 2-sided, full color, 5”x9” glossy piece lands
directly in the mailbox with the magazine, allowing you to stand out.

Bookmark Bookmark
ZipCard™ Insert
The Bookmark is 1” taller than the magazine and creates a unique marketing
opportunity. As a 2-sided, full-color, full-bleed, 11.5”x5.25” glossy insert,
placed inside, it extends beyond the magazine for exceptional visibility
and reader impact.

TheHomeMag® Pop-Out Single Sheet

The Pop-Out Single Sheet is a heavy, 80lb single sheet placed inside
TheHomeMag magazine. As a 2-sided, full-color, full-bleed, 8.375”x10.875”
insert, it extends from the top and the right of the magazine.

HomeIMPROVED® Pop-Out Single Sheet
The HomeIMPROVED* Pop-Out Single Sheet is a heavy, 80lb single sheet

placed inside the HomeIMPROVED magazine. As a 2-sided, full-color, full- HomeIMPROVED®
bleed, 6.375”x 1 1.25” insert, it extends from the top and from the right of with Pop-Out Single Sheet
America’s #1 Home Improvement Magazine®
the magazine.
TheHomeMag® Washington DC | p 866-676-1791 | f 239-549-5462 | washingtondc.thehomemag.com

*HomeIMPROVED available in select markets.

“I have been advertising with TheHomeMag Kansas City since 2007. We pay
close attention to the results of our marketing efforts and TheHomeMag is the
only source that we have never dropped. It pays off with more leads every
month than any other lead source we have ever tried. Their customer service
is also exceptional. They are willing to help out with artwork and ideas even 8
years later.”

Artistic Concrete Services // Kansas City KS
America’s #1 Home Improvement Magazine®

TheHomeMag® Washington DC | p 866-676-1791 | f 239-549-5462 | washingtondc.thehomemag.com

Washington DC Advertising Rates 200,000 Homes
Washington DC’s Total Market Distribution

Montgomery & NVA NVA East or West + Montgomery Northern VA
(200,000 HOMES) (140,000 HOMES) (120,000 HOMES)

SIZE: 3X 6X 12X SIZE: 3X 6X 12X SIZE: 3X 6X 12X

FULL $4,195 $3,795 $3,495 FULL $3,395 $3,195 $2,795 FULL $3,195 $2,795 $2,295

HALF $2,795 $2,395 $2,195 HALF $2,195 $1,995 $1,695 HALF $1,795 $1,595 $1,395

QUARTER $1,695 $1,495 $1,295 QUARTER $1,195 $1,095 $995 QUARTER $995 $895 $795

DOUBLE $6,795 $6,295 $5,995 DOUBLE $5,695 $5,195 $4,895 DOUBLE $4,995 $4,595 $4,195
SPREAD $4,395 per Issue SPREAD SPREAD

BACK COVER BACK COVER $3,795 per Issue BACK COVER $3,295 per Issue

FRONT COVER $5,495 per Issue FRONT COVER $4,395 per Issue FRONT COVER $4,195 per Issue
+ AD + AD + AD

Montgomery Only NVA East or West Only
(80,000 HOMES) (60,000 HOMES)

SIZE: 3X 6X 12X SIZE: 3X 6X 12X

FULL $2,195 $1,895 $1,595 FULL $1,795 $1,595 $1,395

HALF $1,295 $1,095 $895 HALF $1,095 $995 $795

QUARTER $895 $795 $595 QUARTER $795 $695 $495

DOUBLE $3,495 $3,195 $2,795 DOUBLE $2,995 $2,695 $2,395
SPREAD SPREAD

BACK COVER $2,495 per Issue BACK COVER $2,195 per Issue

FRONT COVER $2,995 per Issue FRONT COVER $2,595 per Issue
+ AD + AD

Add 10% for Premium Position Placement

America’s #1 Home Improvement Magazine®
TheHomeMag® Washington DC | p 866-676-1791 | f 239-549-5462 | washingtondc.thehomemag.com

“I wanted to thank you and your team for the overwhelming response we have
had to our ads in the magazine. Our phone rings as soon as the magazine
lands in people’s mailboxes and continues throughout the month until the
next publication arrives. The call tracking has made it extremely easy to track
response and see our return on investment. In addition, I am convinced your
magazine has increased our responses and activity from other advertising.”

Granite Transformations // Nashville TN
America’s #1 Home Improvement Magazine®

TheHomeMag® Washington DC | p 866-676-1791 | f 239-549-5462 | washingtondc.thehomemag.com

Washington DC Advertising Specs General Product Specifications

Front Cover Back Cover - Standard Back Cover - Primary Ad Back Cover - Banner Ad Final Trim: 8” x 10.5” (magazine)
Bleed: 0.25” (print), Safety: 0.25” (print)
Color Mode: CMYK (print) / RGB (web)
Resolution: 300 dpi (print) / 72 dpi (web)

Full Page

AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM

Trim Size: 8” x 10.5” Trim Size: 8” x 9” Trim Size: 8” x 6.5” Trim Size: 8” x 2.3750” Trim Size: 8” x 10.5”
Bleed Size: 8.5” x 11” Bleed Size: 8.5” x 9.25” Bleed Size: 8.5” x 6.5” Bleed Size: 8.5” x 2.625” Bleed Size: 8.5” x 11”
Safety: 0.25” Safety: 0.25” Safety: 0.25” left & right Safety: 0.25” left, right & bottom Without Bleed: 7.5” x 9.75”
Safety: 0.25”
Spread - Double Truck 3/4 Page
Half Page - Horizontal Half Page - Vertical Quarter Page

Trim Size: 16” x 10.5” AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM
Bleed Size: 16.5” x 11”
Without Bleed: 15.5” x 9.75” Ad Size: 5.75” x 9.75” Ad Size: 7.5” x 4.75” Ad Size: 3.625” x 9.75” Ad Size: 3.625” x 4.75”
Safety: 0.25”
Copyright © 2018 - TheHomeMag® - All Rights Reserved

Bleed, Trim & Safety: Color: Submitted Materials:
Full page and two page spreads can be designed for full bleed. Any Advertisers understand and accept that in our normal 4-color, web offset Advertiser warrants and represents that all material submitted to THM is

full bleed ad, including the front and back covers, requires a 1/4” bleed. printing process, color variations can occur and differences in the quality original art or art which Advertiser has legal permission to use and that no

Quarter and half page ads do not have a full bleed option. Ads designed of paper may cause slight variations in color, clarity and overall appearance art submitted is in violation of any law and does not infringe on copyright,

to bleed must adhere to the recommended safety margin and keep all text between digital proofs and the printed magazine. trademarks, trade names, or patents of any type.

1/4” from the final trim size. Front covers are designed by a THM Certified

Designer with client provided photos or stock images. Safety, or margin, Software: Artwork Submission:
is the distance from the “safe area” to the trimmed edge of the ad. You
should keep anything you want to protect from accidental trimming within Our design teams exclusively use the Adobe Creative Suite of applications Design files can be submitted electronically via email, DropBox, Google
this safe area. Color, imagery and of course bleed are expected to extend comprised of Adobe Photoshop, Adobe Illustrator & Adobe InDesign. Drive, Box or just about any other digital means. Submissions can also be
well beyond the safety area. Important things to consider keeping within Our offices are equipped to handle a wide range of file types but specific made using CDs, DVDs, USB/Flash Drives or any other acceptable form of
versions of software vary by office. Yes, FREE Design Services are included media capable of transmitting high resolution design files. All submissions
the margin would be text, phone numbers or logos. The safety is merely will be reviewed prior to placement and TheHomeMag reserves the right to
a margin to protect from anything important being accidentally trimmed wAithmthee rpiucrcah’asse#o1f aHnyopmrodeucItm. Apdsrodevveelompeed nbyt TMheaHgomaezMiangec®an
TheHomeMag® WashingtonroensDloyluCbteio|unspfeilde8sinf6oor6uur-s6epui7nb6loict-ha1te7irom9nse1da|niad.f p2ro3d9uc-t5s. 4W9e -d5o 4no6t 2pro|vwideahsighhi-ngtamodavnkeedrtaicsdijn.utgshtamegerhenetosmmteonate.nmy daesgig.ncsovimolating the terms and conditions of the
during the printing process.

Accessory Advertising Rates

SIZE: 15K 20K 25K 30K 40K 50K 60K 75K 100K 120K 150K 200K

STANDARD INSERT (4 x 6) 17.0¢ 13.5¢ 12.5¢ 11.5¢ 10.8¢ 9.5¢ 8.7¢ 8.0¢ 7.0¢ 6.5¢ 5.5¢ 5.0¢
OVERSIZED INSERT (5 x 8) 20.0¢ 17.0¢ 15.5¢ 1 4.0¢ 13.2¢ 11.7¢ 10.7¢ 10.0¢ 9.0¢ 8.7¢ 8.0¢ 7.5¢
POP-OUT SHEET (10.875 x 8.375) 20.0¢ 17.0¢ 15.5¢ 1 4.0¢ 13.2¢ 11.7¢ 10.7¢ 10.0¢ 9.0¢ 8.7¢ 8.0¢ 7.5¢
BOOKMARK (11.5 x 5.25) 23.0¢ 20.0¢ 17.3¢ 16.5¢ 15.0¢ 14.5¢ 13.7¢ 1 3.0¢ 11.0¢ 10.7¢ 10.0¢ 9.5¢
DALCard (5 x 9) 27.0¢ 25.0¢ 22.5¢ 21.0¢ 19.5¢ 18.5¢ 18.0¢ 17.5¢ 16.0¢ 15.0¢ 1 3.9¢ 1 3.5¢

Minimum PRINT + MAIL run of 15,000 pieces. Minimum mail/inserted in an Issue is 15,000 pieces. Pricing hold until next quantity break.

Accessory Advertising Specs

DALCard Detached Address Label Bookmark Pop-Out Sheet HI Pop-Out Sheet

Trim Size: 5” x 9”
Bleed Size: 5.5” x 9.5”
Without Bleed: 5” x 9”
Safety: 0.25”

Standard Insert Oversized Insert

Front & Back Front & Back

Trim Size: 4” x 6” Trim Size: 5” x 8” Front & Back Front & Back Front & Back
Bleed Size: 4.5” x 6.5” Bleed Size: 5.5” x 8.5”
Without Bleed: 4” x 6” Without Bleed: 5” x 8” Trim Size: 11.5” x 5.25” Trim Size: 10.875” x 8.375” Trim Size: 11.25” x 6.375”
Safety: 0.25” Safety: 0.25” Bleed Size: 12” x 5.75” Bleed Size: 11.375” x 8.875” Bleed Size: 11.75” x 6.875”
Without Bleed: 11.5” x 5.25” Safety: 0.125” Safety: 0.125”
Safety: 0.25” Pops Out: .375” from top & Pops Out: .375” from top &
.375” right (front) & left (back) .375” right (front) & left (back)

America’s #1 Home Improvement Magazine®
TheHomeMag® Washington DC | p 866-676-1791 | f 239-549-5462 | washingtondc.thehomemag.com

Testimonials - Creating Raving Results!

“I’ll never forget when I closed on my house I got “I’ve always been skeptical about committing to an
TheHomeMag the next month and I put it in my advertising magazine.
closing documents. I’d gone through and knew I needed to do a lot of things to TheHomeMag is anything like those mailers that
the property. I looked in the magazine and saw all these services I was going to likely end up in the trash.
need. So I kept it...and though I need to be in this magazine, right?
Advertising in TheHomeMag has jumpstarted my business. My phone volume
This medium of TheHomeMag is so central to what we are doing now. We like always increases after the magazine comes out. I’m grateful for the awareness
the frequency. I think that frequency is about where the sweet spot is for this type that TheHomeMag has created for my company. On top of all that the staff is so
of advertising. The frequency works because it gives us really good shelf life. professional, loyal, and reliable! You can’t go wrong with TheHomeMag!”
People will hold these, they’ll set the magazine aside and get to it 2-3 weeks later.
And by the time they’ve gone through it another one comes. It’s the sweet spot. - Johnson Chimney Service, Bethesda MD

Customers call us and tell us that they heard from us through TheHomeMag. “We have been advertising with
Demographically, their profile, their contracts tend to be larger, they tend TheHomeMag since they arrived
to purchase more than one product from us and they tend to purchase more here in Central Ohio. I have used
frequently from us. The leads are totally different than other mediums.” several forms of marketing; including
print, web, and person to person.
- Window World, Washington DC TheHomeMag has produced higher
quality leads than any other print
“We have been using TheHomemag for so many magazine we have used in the past. I feel that it is because of their attention to the
years and we are very pleased with the results. Pam list and the quality of homes the magazine goes to.
has been excellent in helping us in everything that
we need and couching us every step of the way with new ideas. I have used other I am so happy for the growth of TheHomeMag in the Columbus area, I know that
marketing tools with some success but what I like about TheHomemag is the type I can trust them enough to recommend them to my other small business friends.
of better qualified leads it brings us. Whether you are a small start up company or More than anything else, I am happy that I was lucky enough to be one of the
an established one, I highly recommend to try TheHomemag.” offices they stopped into when they first arrived here. Their list is the best, the leads
- DeckMaster, Gaithersburg MD I get from it are higher quality than the other print choices in the area. I feel the
magazine is really about specialty Home Improvement and they go out of their
way to get unique businesses to go in the magazine and for that I feel that their
magazine is more relevant to the industry and the clients that I want to work with.”

- Kelli Morris, Creative Earthscapes, Columbus OH

America’s #1 Home Improvement Magazine®
TheHomeMag® Washington DC | p 866-676-1791 | f 239-549-5462 | washingtondc.thehomemag.com

“We originally signed up for 3 months because we weren’t sure what the results
would be. We tried other means of printing previously with little to no success. I
am happy to say we consistently enjoy a good ROI with TheHomeMag and now
sign up for a year at a time. Our representative stays in touch with us each month
and offers suggestions when needed regarding our ad design. He didn’t just sell
us an ad and walk away. He is with us every step of the way. We know this is a
company committed to our success. We highly recommend TheHomeMag to
anyone looking to grow their business with solid, quality leads.”

Brennan’s Fence & Deck // Raleigh NC
America’s #1 Home Improvement Magazine®

TheHomeMag® Washington DC | p 866-676-1791 | f 239-549-5462 | washingtondc.thehomemag.com

Creating Raving Results

For Our Readers: For Our Advertisers:

WE INSPIRE our readers with home improvement WE REACH local affluent homeowners with an average

ideas and offer an assortment of companies to help income of $380,000 and an average home value of
them with their home improvement decisions. $799,249 in the Washington DC area.

WE CREATE DEMAND for luxury home products WE CAPTIVATE OWNERS of luxury homes who

and design services in the Washington DC area. have a primary interest in enhancing their properties
through fine design.
WE SHOWCASE TALENT from local businesses
WE PROVIDE powerful and quantifiable advertising
who are properly licensed professionals and experts in
delivering best-in-class services to homeowners. resources to cost effectively reach your ideal customer.

WE PROVIDE A MARKETPLACE where WE CONNECT reputable businesses with select

homeowners can easily find a wide variety of sources homeowners and we are the best and most trusted name
for all styles and design needs. in home improvement marketing.

TheHomeMag creates life long customers
for our advertisers and provides the highest
quality contractors, remodelers and home

service pros for our homeowners.

America’s #1 Home Improvement Magazine®
TheHomeMag® Washington DC | p 866-676-1791 | f 239-549-5462 | washingtondc.thehomemag.com

“I have been an advertiser in the Lakeland, Florida market for 28 years and
TheHomeMag has surpassed my expectations in every way. We are currently
in multiple markets and intend to stay on board. Thank you for all you have
done for our company. I would highly recommend this Home Improvement
magazine.”

Jack Hall Jr’s Construction Aluminum Inc. // Lakeland FL
America’s #1 Home Improvement Magazine®

TheHomeMag® Washington DC | p 866-676-1791 | f 239-549-5462 | washingtondc.thehomemag.com

TheHomeMag’s Brand-to-Action Design Process

Your Unique Experience

Our design professional will create an ad that makes your business attractive to
homeowners. We include appealing images, hooks, and calls to action that stimulate
contact and we will educate you on the process. Advertising with TheHomeMag®
regularly makes your phone ring, speaks to readers about your credibility, and builds
your brand identity with every ad. We update ads as needed, working with you to find
the right mix – the ones that bring in the leads. Our Brand-to-Action Design Process
was specifically developed to get readers to stop in 3 seconds, pick up the phone and
contact your business.

TheHomeMag’s designers nationwide are eager to work with every client, every Issue. Hello, my name
Their jobs are to create the most effective call-to-action advertisement possible. We is Stephanie
aspire to create 100% of every ad in our magazines and we don’t charge extra for
that. We know that when you control the audience and you control the message,
the likelihood of controlling the response is high. The three-step process below is
commonly how our designers interact and engage with their clients.

1 You will receive an email from me once your contract has been signed,
2 which will ask you to respond with a time and date that works best for
you so that we may schedule a design consult. In the meantime, gather
any high-resolution photographs and logos as well as any pertinent
information that you would like to incorporate in the ad.

In our design experience, successful ads have a clear focus, highlight
your company’s unique skills, and present an enticing offer. Following our
consult I will assemble your ad showcasing your business in the best way
that will resonate with our homeowners.

3 I will then send you a proof of your ad to review. Please inspect the ad
and then respond in an appropriate amount of time with any changes or
corrections. I will work to return your email in a timely manner so that the
process can be as quick and simple as possible and we can get your ad
approved before the artwork deadline.

America’s #1 Home Improvement Magazine®
TheHomeMag® Washington DC | p 866-676-1791 | f 239-549-5462 | washingtondc.thehomemag.com

“The exposure we receive by advertising in TheHomeMag is fantastic because
it puts our ad into the hands of the local homeowners who are exactly the type
of clients we want to attract. Our account representative is wonderful to deal
with. She takes excellent care of us and is always there if we need to speak to
her. Her work etiquette mirrors the people she works with because everyone
at TheHomeMag is available if we have questions or concerns and that’s really
appreciated.”

Coastal Kitchen Interiors // Southwest FL
America’s #1 Home Improvement Magazine®

TheHomeMag® Washington DC | p 866-676-1791 | f 239-549-5462 | washingtondc.thehomemag.com

Intuitive & Powerful Call Analytics

We provide a free lead management system when you enable call tracking for your Ads in TheHomeMag.
We have partnered with CallRail, a leader in call tracking software, to provide you the most advanced and
user friendly reporting platform available on the market.

What are the benefits of Call Tracking?

Customers can now Close deals faster and Automatically analyzes
text direct to your call improve customer
track number service by replying to your calls and texts to
messages on the go reveal hot leads and
missed opportunities

Have a record of call View full caller IDs and 24 hour access to leads
information to review reports in real time and customer messages
for times when a pen via app or desktop
and paper aren’t handy through a simple
dashboard

Available On Desktop or:

America’s #1 Home Improvement Magazine®

TheHomeMag® Washington DC | p 866-676-1791 | f 239-549-5462 | washingtondc.thehomemag.com

“It’s very simple — we’ve been with them all but you can’t beat TheHomeMag.
We received tremendous increases in new leads in our existing market areas,
and also many new areas have been reached and that has helped us. We finally
have a magazine dedicated to quality home improvement services without the
‘pizza and chicken wings’ mixed in like other publications. Great work, great
magazine, great coverage with a smart eye-catching professional layout.”

Classic California Spaces // Bay Area CA
America’s #1 Home Improvement Magazine®

TheHomeMag® Washington DC | p 866-676-1791 | f 239-549-5462 | washingtondc.thehomemag.com

More than Just an Ad

Instant Included Savings 60 Magazines
MONTHLY IN
Over $400 every month! 27 States
COLLECTIVELY MAILING
FREE + FREE + FREE 105 Million
MAGAZINES ACROSS THE US
Ad Design Call Tracking Web Directory

$350 Value $50 Value $39 Value

per month per month per month

Print, Mobile & Web

We start with print because it works. Generating more than
a million leads for advertising clients all across the country,
we know that print advertising is still the backbone of local,
community based marketing. We then compliment your print
ad with FREE web offerings to enhance a truly comprehensive
marketing solution for your home improvement business.

Tracking That Works

Always know who is calling with our FREE integrated call

tracking and management system. You’ll never lose touch with

a lead again and you may monitor your results from anywhere.

Call tracking proves your ad is working and guarantees an

accurate calculation of your return on investment.

• Text Messaging Enabled • Archive Every Call
• On The Go Mobile App • Real Time Reporting
• Automatic Lead Analysis • 24/7 Access

America’s #1 Home Improvement Magazine®
TheHomeMag® Washington DC | p 866-676-1791 | f 239-549-5462 | washingtondc.thehomemag.com

INSPIRING
HOMEOWNERS

TheHomeMag Way - Through Our
People, Product & Performance.

TheHomeMag® Washington DC
866-676-1791 

11/2018

America’s #1 Home Improvement Magazine®
TheHomeMag® Washington DC | p 866-676-1791 | f 239-549-5462 | washingtondc.thehomemag.com