SHEMA M A R C H | F A S H I O N | I S S U E 2 Where Tradition Meets Trend EMBRACING EVOLUTION IN FASHION 2025
Kidist’s love for fashion began at a young age. Growing up in a middle-class family, she was deeply influenced by her mother, who often wore traditional Ethiopian clothing. The intricate embroidery, the flowing fabrics, and the grace with which her mother carried herself left a lasting impression on her. Even as a little girl, Kidist saw clothing as more than just fabric it was a story, a cultural identity, and a form of self-expression. Determined to turn her passion into a career, she started sketching designs, experimenting with fabrics, and developing her unique style. With hard work and dedication, she built a fashion brand that blends Ethiopian heritage with modern elegance. She believes in creating timeless pieces that honor tradition while embracing contemporary fashion trends. From handwoven textiles to sophisticated silhouettes, her designs reflect a perfect balance between the past and the present. For Kidist, fashion is about confidence and heritage. She advises designers to stay true to their vision, be patient, and keep learning. - turn over Timeless Beauty: Breaking Barriers in Fashion 1
Success, she believes, comes from passion, persistence, and the courage to embrace one’s unique artistic identity. Her designs have resonated with many, particularly those who seek to honor their heritage while embracing modernity. Kidist’s collections often feature a mix of traditional Ethiopian textiles, like shemma, with contemporary cuts and styles that appeal to today’s fashion-forward individuals. She believes that clothing is a reflection of one's identity, and through her creations, she encourages people to wear their culture with pride while keeping it fresh and stylish. Kidist’s designs blend traditional Ethiopian textiles, like shemma, with modern styles, allowing people to honor their heritage while staying fashionable. Her work reflects her belief that clothing is a form of self-expression and cultural pride. Despite challenges, her resilience and passion drive her to create timeless pieces that resonate with people. Kidist is also committed to supporting local artisans and preserving traditional craftsmanship. As African designers gain global recognition, she looks forward to expanding her brand and continuing to inspire confidence, cultural pride, and empowerment through her work. "Fashion is about telling a story and embracing your heritage with pride. Stay true to who you are, create with passion, and let authenticity shine through." – Kidist 2
Redefining Beauty by Merging Tradition with Modern Elegance Melat is a rising star in the world of fashion and beauty, blending her passion for modeling and makeup artistry with a deep love for her Amhara heritage. Known for her captivating presence on the runway and her intricate makeup skills, Melat also celebrates and honors her roots by wearing traditional Amhara dresses. Her style is a unique fusion of old-school charm and modern-day elegance, which she uses to showcase the rich cultural tapestry of Ethiopia. As a model, Melat has had the opportunity to work with renowned designers and collaborate on projects that highlight the importance of preserving cultural traditions while embracing contemporary fashion. Her choice to wear the iconic Amhara tribal dress during her shoots speaks to her dedication to keeping her cultural legacy alive. The intricate patterns and timeless beauty of the attire remind her—and her audience—of the importance of celebrating Ethiopian heritage. Melat is a model and makeup artist who blends traditional Ethiopian beauty with modern artistry, empowering her community and promoting her cultural heritage through her work. 3
Embracing Tradition with Modern Beauty Meet Tinbet, a rising star in the beauty industry and an ambassador for a leading makeup company. Known for her unique blend of modern beauty techniques and traditional Ethiopian influences, Tinbet is transforming the way we perceive makeup, combining both worlds into something truly special. Tinbet's love for her Ethiopian heritage shines through in every look she creates. Whether she's wearing a vibrant, handwoven traditional dress or using makeup techniques passed down through generations, she embraces her roots while staying on the cutting edge of beauty trends. Her approach is all about preserving the authenticity of her culture while adapting it to the modern world, ensuring that each look she creates tells a story of empowerment, self-expression, and heritage. Tinbet, as an ambassador for a top makeup brand, emphasizes inner confide nce and self-expression through makeup. She inspires others to embrace their culture and individuality, showcasing makeup as both an art form and a tool for empowerment. "Embrace your true self, wear your culture proudly, and let your confidence shine – you're the masterpiece." – Tinbet 4
Building Dreams and Inspiring Change Nardos is a dynamic force in the world of social media, using her platform to inspire and motivate the younger generation. As an architect by profession, she blends her passion for design with her drive to influence positive change, making a mark both online and in her field. With a keen eye for detail and a deep appreciation for innovative spaces, Nardos has built a following by sharing her architectural journey and personal experiences, encouraging her audience to chase their dreams relentlessly. Beyond her career, Nardos understands the power of social media to inspire, uplift, and educate. Through her posts, she combines architecture with life lessons, offering insights into how young people can build not only their careers but also their self-confidence. She regularly shares motivational quotes, career tips, and personal stories, empowering her followers to believe in themselves and pursue their passions without fear. Nardos is a role model who inspires the younger generation by combining her expertise as an architect with her influence on social media. Her motivational approach encourages others to pursue their dreams with dedication and purpose, proving that hard work and passion lead to success. 5
The Reigning Star Redefining Success in Acting and Modeling 6 In the world of entertainment, Kalkidan has proven herself as a force to be reckoned with. As an actress and model, she has reached the pinnacle of success, becoming a prominent figure who is admired for her dedication, talent, and versatility. Currently ranked as the number one in her profession, Kalkidan’s journey is nothing short of inspiring. Kalkidan's rise to fame is a story of perseverance and passion. From the early stages of her career, she demonstrated a natural ability to captivate audiences, whether on screen or in front of the camera. Her acting skills are as remarkable as her modeling prowess, making her a well-rounded star. Kalkidan’s ability to effortlessly transition between different roles and styles has earned her a dedicated fan base, while her striking looks and professionalism continue to make her a sought-after model in the industry. What sets Kalkidan apart is her relentless commitment to excellence. Her success is a result of years of hard work, continuous learning, and an unyielding drive to perfect her craft. She doesn't just settle for what is expected – she aims to raise the bar and redefine what it means to be a successful actress and model. Kalkidan’s work ethic is a lesson to all aspiring talents: dedication, passion, and a clear vision are the keys to reaching the top
7 Beyond her professional achievements, Kalkidan is a role model for aspiring actors and models, especially those looking to make their mark in the competitive world of entertainment. Her story serves as a reminder that with determination and resilience, dreams are within reach. Kalkidan continues to inspire the next generation, proving that hard work and unwavering belief in oneself can lead to extraordinary success. As she continues to break barriers and redefine beauty standards, Kalkidan is not just an actress and model – she is a true icon of modern entertainment. With her unmatched talent and dedication, it is clear that Kalkidan’s star will only continue to rise, inspiring countless others to follow in her footsteps. Kalkidan’s influence extends beyond the entertainment industry. She uses her platform to empower and uplift others, encouraging young talents to pursue their dreams fearlessly. Whether through mentoring aspiring actors, advocating for self-confidence in the modeling world, or sharing her journey to success, she remains a beacon of inspiration. As she continues to evolve in her career, Kalkidan is not only making history but also shaping the future of entertainment for the next generation. .......
Timeless Beauty: Breaking Barriers in Fashion Maramawit is an inspiring figure in the world of aviation, where her passion and determination have propelled her to new heights. As a commercial pilot, she defies expectations and serves as an example of how hard work and perseverance can break barriers. Her journey to becoming a pilot wasn’t an easy one, but it is a testament to the power of following one’s dreams and never giving up, no matter how challenging the path may seem. From a young age, Maramawit had a fascination with flight, and this passion led her to pursue a career in aviation. She faced numerous challenges along the way, particularly as a woman entering a traditionally male-dominated industry. However, through dedication and resilience, Maramawit earned her wings and now commands aircraft with precision and confidence. Her success as a pilot speaks not only to her skill but also to the limitless potential that exists when one commits to their goals. Maramawit, a dedicated pilot, continually hones her skills to ensure safety and excellence. Her journey highlights the power of overcoming obstacles through passion and hard work. Her success inspires others, proving that with commitment, anyone can reach great heights. 8
The Story of Liya, the Shy Model and Devoted Mom In a world where confidence and boldness often define the modeling industry, Liya stands out in her own unique way. A naturally shy and soft-spoken individual, she never envisioned herself in front of the camera. Yet, her undeniable elegance and g race led her to a successful modeling career. Despite her quiet nature, Liya's presence speaks volumes, capturing the essence of beauty and authenticity without the need for words. Her journey proves that modeling isn't just about bold personalities—it's also about storytelling through expression, posture, and natural charm. Beyond the flashing lights and glamorous photo shoots, Liya finds her greatest joy in being a stay-at-home mom. She gracefully balances her time between raising her children and maintaining her career, proving that women can embrace multiple roles without compromising their passions. Motherhood has given her a deeper appreciation for patience, resilience, and unconditional love—qualities that also shine through in her modeling. Liya’s journey showcases quiet strength and determination. Despite her shyness, she proves that success comes from staying true to oneself and embracing every role in life with grace. 9
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Filimona Inspiring Through Knowledge and Grace Filimona is more than just an educator—she is a guiding light for her students, shaping young minds with wisdom and dedication. As a lecturer, she finds joy in sharing knowledge, encouraging critical thinking, and inspiring her students to see beyond textbooks. Though she carries a quiet demeanor, her words hold power, and her presence commands respect in the lecture hall. Her ability to connect with students on a deeper level makes her not just a teacher but a mentor and role model. Beyond academia, Filimona is a woman of depth and passion. Whether she’s conducting research, mentoring students, or engaging in intellectual discussions, she continuously seeks growth and learning. Her dedication to education goes beyond the classroom—she believes that knowledge is the key to empowerment and works tirelessly to help others unlock their full potential. Filimona embodies quiet strength and perseverance, proving that success isn’t about being the loudest but about inspiring through actions. She remains graceful despite academic challenges, s howing that true impact comes not just from teaching but from how we live 11
Timeless Beauty: Breaking Barriers in Fashion Azeb is a young, talented Ethiopian fashion model who has taken the fashion industry by storm with her unique style and cultural flair. She is known for her ability to seamlessly blend traditional Amhara tribal clothing with modern fashion trends. Azeb's fashion choices speak volumes about her appreciation for Ethiopia’s rich cultural heritage while embracing contemporary influences. She wears her clothes with pride, Her latest project highlights a modernized version of the traditional Amhara "tiribe" cloth, which is known for its intricate patterns and bold colors. Azeb has worked with local artisans to reimagine this classic fabric, bringing a fresh twist to the traditional design. The updated fabric . maintains the timeless essence of Amhara culture but incorporates sleek silhouettes, sophisticated tailoring, and modern fabrics, making it suitable for various occasions, from everyday wear to elegant evening events. The modernized tiribe reflects the rich history of Ethiopia while seamlessly fitting into contemporary fashion scenes. Azeb combines Amhara clothing and sustainable fashion, supporting local artisans and ethical materials to inspire cultural appreciation and modern style. 12
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AddisRent: Revolutionizing Property Rentals in Addis Ababa AddisRent is a modern property rental platform designed to simplify the process of finding a home in Addis Ababa. With a sleek, minimalist design featuring Teal, Soft White, and Light Coral, the platform offers an intuitive user experience with easy-to-use search filters, high-quality images, and realtime communication between renters and property owners. Focused exclusively on Addis Ababa, AddisRent provides clear pricing and streamlined features to help users quickly find apartments, houses, or villas that match their criteria. Whether accessed via desktop or mobile, AddisRent offers a seamless, efficient, and transparent property rental experience, making it the go-to solution for anyone looking to rent in the city. 13
End of Times COMING SOON
M A R C H | F A S H I O N | I S S U E 2