Flip Book Team Sellers Listing Package

An Informed Home
Seller’s Guide

Heather Sales Representative Heather Sales Representative
Lemieux

416.284.4751 or 1.888.766.4456 416.284.4751 or 1.888.766.4456

[email protected] [email protected]

Gabb y Sales Representative Rosswww.HeatherLemieux.com Sales Representative Gabb y Sales Representative Rosswww.HeatherLemieux.com Sales Representative

Gutkowski Macdonald Gutkowski Macdonald

GROUP PHOTO

• We sell 99.6% of the homes we list— the average on TREB is 73%

• In 2017 the total number of sales on TREB was 92,286. There are over 50,000 Sales Representatives
registered with TREB. All things being equal, the average agent sells an average of 2 homes per year.

• Our listings have sold for an average of 112% over asking price (based on our 2017 sales) The industry
average 98% (TREB)

• Our listings have an average of 11 days on the market (based on our 2017 sales). Average days on the
Market for Toronto was 27.

The following Information Guide is designed to help you better understand the process of
selling your home in today’s real estate market. We hope that you will find this guide helpful as

you navigate through the process and we look forward to helping you along the way.

"If you love what you’re doing and you always put the customer first, success will be yours” Ray Kroc

Heather, Gabby, Ross & Audra

Heather Sales Representative Heather Sales Representative
Lemieux Lemieux

416.284.4751 or 1.888.766.4456 416.284.4751 or 1.888.766.4456

[email protected] [email protected]

Gabb y Sales Representative Rosswww.HeatherLemieux.com Sales Representative Gabb y Sales Representative Rosswww.HeatherLemieux.com Sales Representative

Gutkowski Macdonald Gutkowski Macdonald

PERSONAL GUARANTEE About Us ………………………………………………………….. 4-5
Home Staging ………………………………………………….. 6
Entering into a listing agreement with a realtor can be risky. Every sales representative will Pre-Listing Home Inspection……………………………….. 7
The world when it comes to effectively pricing and marketing your home, but how many of Marketing Plan ………………………………………………….. 8-9
them can back that up with solid performance? Required Documents & Closing Costs ……………………. 10-11
What’s Important To Us ………………………………………. 12
According to the Canadian Real Estate Association, nearly two-thirds of homeowners were The Royal LePage Advantage ……………………………….. 13
dissatisfied with the performance of their realtor, even if that realtor sold their property. Once Personal Guarantee …………………………………………….. 14
you sign a contract to sell your home, you are locked in for months. Our Statistics ………………………………………………………. 15

The Heather Lemieux Group offers you the opportunity of list your home totally risk-free, We
are confident that we can sell your home for the best possible price in today’s market, and in
the least amount of time. We have already helped thousands of families just like yours get
their homes sold through our proven Market Plan and expert personal service.

Our PLEDGE is to provide you with the highest level of service in the industry.

Your right is to evaluate how well we live up to this standard and terminate the listing
agreement at any point with no penalties or obligations if we do not deliver the services we
promise.

Heather Sales Representative Heather Sales Representative
Lemieux Lemieux

416.284.4751 or 1.888.766.4456 416.284.4751 or 1.888.766.4456

[email protected] [email protected]

Gabb y Sales Representative Rosswww.HeatherLemieux.com Sales Representative Gabb y Sales Representative Rosswww.HeatherLemieux.com Sales Representative

Gutkowski Macdonald Gutkowski Macdonald

HELPING YOU

is what
WE DO

The Heather Lemieux Group is an energetic, multiple award winning team serving the local
community since

our1999 —our motto is ADDING REAL VALUE TO NEIGHBOURHOOD. Our awards include; Top 3%

in Canada with Royal LePage, Award Of Excellence, Award of Excellenace Lifetime Member,

Director’s Platnum, Presidents Golf, Top 5% and 10% Shelter FoundationDonor, The Brokers Choice

Award - this new award embodies the values that Connect Realty stands for, Professionalism,
Integrity, Philanthropy and demonstrates exceptional character traits . Our outstanding client service,

extensive marketing resources and deep roots in our community have been the foundation of our

continued success.

We have 3 full-time Realtors, a full-time Client Care Specialist & Administrative Assistant, Professional
Photography, Home Stagers and a Graphic Design Team at our disposal. We have more time and
resources to devote to you.

40% of our business comes from past clients, Realtor and Relocation Company referrals. Past clients
want to re-hire us because of our professionalism and superior customer service.. They refer their f
family, friends and co-workers to us for all of their real estate needs. Realtors and Relocation

Heather Sales Representative Heather Sales Representative
Lemieux Lemieux

416.284.4751 or 1.888.766.4456 416.284.4751 or 1.888.766.4456

[email protected] [email protected]

Gabb y Sales Representative Rosswww.HeatherLemieux.com Sales Representative Gabb y Sales Representative Rosswww.HeatherLemieux.com Sales Representative

Gutkowski Macdonald Gutkowski Macdonald

WHAT IS IMPORTANT TO US ?????? HELPING YOU
Royal LePage Shelter Foundation
is what
Heather’s Iceland Trek WE DO
Shoebox Party
Donations Heather makes on each sale We have the most up-to-date office and technology systems in place in order to provide superior internet
marketing. Your home will be featured on 3 websites, promoted on social media networking sites like
Facebook and YouTube and will have is our domain name with a rider on the For Sale Sign i.e.
123seasemestreet.info

Our job is not done once an offer has been accepted. We stay in touch and help walk you through all
aspects and details involved in the sale and guide you along the way. This follow-up includes:

 Staying in touch between the removal of conditions and closing to advise you on moving preparations
 Assisting you with trustworthy contractors to perform any required repairs that need to be completed

prior to closing
 We will be with your resource before, during and after your move

Heather Sales Representative Heather Sales Representative
Lemieux Lemieux

416.284.4751 or 1.888.766.4456 416.284.4751 or 1.888.766.4456

[email protected] [email protected]

Gabb y Sales Representative Rosswww.HeatherLemieux.com Sales Representative Gabb y Sales Representative Rosswww.HeatherLemieux.com Sales Representative

Gutkowski Macdonald Gutkowski Macdonald

Closing Costs
TO THE SELLER

√ Real Estate Commission
√ Mortgage Penalty (if applicable). Seller assumes responsibility to confirm the amount with

his/her financial institution
√ Lawyers fees
√

Complimentary Staging Consultation with recommendations that will encourage buyers to make
an emotional connection with your home!

At our expense our designers will then stage your home and provide the necessary furniture and
accessories. Our stagers will showcase all the great features that made you fall in love with your home
when you first bought it, and maybe even some that you have forgotten about! Our stagers approach
aims to maximize spaciousness, flow, practicality and mass appeal.

We furnish our homes to fit our lifestyle, but this isn’t always the best use of space when it comes time
to sell. Over-cluttered and conversely, bare and empty may negatively affect your bottom line.
De-cluttering, removing extra furniture and choosing pieces in proportion to your space, allows your
hone to showcase the full potential of every room

Heather Sales Representative Heather Sales Representative
Lemieux Lemieux

416.284.4751 or 1.888.766.4456 416.284.4751 or 1.888.766.4456

[email protected] [email protected]

Gabb y Sales Representative www.HeatherLemieux.com Gabb y Sales Representative Rosswww.HeatherLemieux.com Sales Representative

R o ss Sales Representative
Gutkowski Macdonald Gutkowski Macdonald

Required WHY WE OFFER SELLERS A FREE
DOCUMENTS
PRE-HOME INSPECTION

COPIES OF THE FOLLOWING Documents ARE Required Home sellers in the past did not want a home inspection that might point out defects, especially if
the buyer was not likely to get a home inspection. However, this has changed now that most
BEFORE WE CAN LIST YOUR HOME buyers get an inspection. The buyer’s home inspection often results in a problem when the buyer
realizes the home is not perfect after having already negotiated the purchase price. This leads to
√ Copy of survey difficult re-negotiations or transactions falling apart altogether. A seller’s report allows buyers to
√ Copy of current tax bills (municipal & school) make an informed decision and the negotiation can move forward smoothly.
√ Bills/receipts for proof of any renovations or major repairs especially for
We understand that homes with a pre-listing inspection report sell more quickly and smoothly than
new roof, furnace, windows or central air those without. Bidding wars in hot markets sometimes mean that sellers will not consider
√ Copy of Rental Agreement for Hot Water Tank, Furnace etc
√ Copies of Utility bills (Hydro and Water) conditional offers. Some buyers decide to take unreasonable risks, an offer without an inspection.
√ We will need a key to your home and alarm code (if applicable) Some would-be buyers stay out of the market as they will not buy without an inspection. A credible

pre-listing inspection report brings more buyers to the table, creating a better negotiating
environment for both sellers and buyers. With the home’s condition disclosed to all, there are no

losers and less liability for all.

Heather Sales Representative Heather Sales Representative
Lemieux Lemieux

416.284.4751 or 1.888.766.4456 416.284.4751 or 1.888.766.4456

[email protected] [email protected]

Gabb y Sales Representative Rosswww.HeatherLemieux.com Sales Representative Gabb y Sales Representative Rosswww.HeatherLemieux.com Sales Representative

Gutkowski Macdonald Gutkowski Macdonald

Marketing Plan The all-important first three weeks of marketing are crucial.
We PROMISE that your home will be featured everywhere that
Successfully marketing your property entails
much more than just putting up a today’s buyers are looking.
for sale sign and waiting for the
phone to ring. Exclusive Period (Preparation period needed to create pent-up demand and the WOW factor)

Our Custom Marketing Plan includes: √ Pre-Listing Home Inspection
√ Home staging consultation
√ Home Staging √ Seller prepares home
√ Professional photography √ Professional photography
√ Colour brochures with individualized content, and √ ‘’Coming Soon’’ Sign at property and post to social media

neighbourhood amenities and Broker Bay
√ MLS listing with 20 high-resolution pictures √ Bring Team through property
√ 3 websites and 2 social media outlets to promote your home √ Preparation of custom print marketing materials
√ Agent Open House with yummy butter tarts √ Prospect Listing to potential buyers
√ Strategic Public Open House (done they why you want) √ Discuss upcoming listing at our weekly company office meeting
√ Facebook Marketing Campaigns
√ Featured Listing on the The Heather Lemieux Report with MLS Listing Launch (Begins Tuesday before the first agent open house)

distribution to 24,629 homes in the Centennial Community √
√ Featured Listing in the CCRA Newspaper √
√
√
√
√

Heather Sales Representative *Open Houses are organized strictly at the Seller’s discretion*
Lemieux
Heather Sales Representative
Lemieux

416.284.4751 or 1.888.766.4456 416.284.4751 or 1.888.766.4456

[email protected] [email protected]

Gabb y Sales Representative Rosswww.HeatherLemieux.com Sales Representative Gabb y Sales Representative Rosswww.HeatherLemieux.com Sales Representative

Gutkowski Macdonald Gutkowski Macdonald