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Published by , 2018-12-18 17:05:53

Seaport Story Spreads-BA

Seaport Story Spreads-BA

Seaport Hotel &
World Trade Center

The Seaport Brand Story
SEA THE DIFFERENCE SM

Contents

OVERVIEW WHAT ELSE DO OUR GUESTS SAY OUR PRODUCT AND SERVICE
Page 1 ABOUT US? DEVELOPMENT GUIDELINES
Page 24 Page 38
THE PURPOSE OF THE SEAPORT STORY
Page 6 WHAT ARE THE WORDS GUESTS USE TO OUR VISUAL LOOK AND STANDARDS
DESCRIBE US AND HOW WE DESCRIBE Page 40
OUR MISSION STATEMENT & VISION OURSELVES?
Page 8 Page 28 HOW DO WE WORK WITH
EACH OTHER?
WHO ARE OUR STAKEHOLDERS? WHO DO WE COMPETE AGAINST? Page 80
Page 16 Page 30
QUALITY AT SEAPORT. HOW DO WE
WHAT SETS US APART FROM THE SUMMING IT ALL UP. OUR BRAND STAY ON TOP?
COMPETITION? WHAT ARE WE POSITIONING STATEMENT Page 82
MOST PROUD OF? Page 32
Page 18 OUR COMMITMENT TO CORPORATE
BEYOND SERVICE. WHY ELSE DO AND SOCIAL RESPONSIBILITY
HERE’S WHAT OUR GUESTS SAY GUESTS CHOOSE US? Page 84
Page 20 Page 34
IN SUMMARY
WHAT MAKES OUR SERVICE SO GOOD? HOW DO WE DELIVER Page 86
Page 22 EXTRAORDINARY SERVICE
CONSISTENTLY?
Page 36

Overview

Since we opened in 1998, the Seaport has
always been known as a pioneering and
innovative organization providing guests
with world-class service that’s also highly
personalized, warm and genuine.
When we opened our doors, there wasn’t
much in the neighborhood except
parking lots and our World Trade Center.
We quickly made a name for ourselves
throughout Boston providing a distinctive
level of service, innovative guest amenities
and culinary offerings that stood out from
the competition.
And the combined Seaport Hotel &
World Trade center provided the
opportunity to create the most unique
venue in Boston, redefining the concept
of hospitality for the city.

1

IN FACT WE The first entirely smoke-free hotel
WERE in Boston
APPLAUDED The first hotel to offer complimentary
FOR CREATING WiFi in guest rooms and all public
A VARIETY OF spaces
INNOVATIVE The first hotel to be service-inclusive
BOSTON The first hotel with an expansive
“FIRSTS” AS fitness facility complimentary
PART OF OUR to guests
CORE The first hotel with a major commitment
PRINCIPLES. to being environmentally friendly

2 3

Even our 5
name, the
Seaport Hotel,
was a first.

When we opened, our neighborhood
was known as the South Boston
Waterfront. With the success of the
hotel and building of the office towers,
the Seaport name has now become
synonymous with the area which we
now call the Seaport District.

4

The Purpose
of The Seaport
Story

So why have we created this document we’re calling The Seaport Story.
We’re doing so to capture in written form the Seaport story as it relates to our
core stakeholders, what makes Seaport so unique and different, and what we
as Seaport team members need to do to live the Seaport story and keep it
growing and improving each and everyday. While we have many training
materials about how to do our jobs the goal of this document is to be your
“one-stop shop” for what makes Seaport, Seaport!

S E A P O R T. S E A T H E D I F F E R E N C E . SM

67

Our Mission
Statement

Every successful organization has a core Seaport’s mission is to engage the talent, passion and great ability of the
mission statement that guides the entire Seaport team, inspiring individual and team excellence and the
organization and outlines the goals and highest level of professionalism. This is accomplished by creating a culture
objectives of the company in words that where all team members are valued for their enthusiasm, confidence, courage
all team members can embrace. Ours is and unique cultural experiences and backgrounds. We strive to consistently
as follows: outperform our competition in everyway possible by being creative and
innovative in our work by developing and delivering fresh experiences that
wow our guests. We remain dedicated to extraordinary personalized service for
our customers and genuine care and respect for each other. Collectively these
beliefs and actions lead to delivering ambitious results to our owners, team
members and guests.

89

Seaport's 11
Vision

We lead
We Inspire
We Care
We Have Fun
We Succeed

10

Seaport's
Values

A large part of our success as an Open & Honest Communication 13
organization lies in the values that we Continuous Improvement
as a company have as central to our Teamwork
mission: Ownership
Integrity
12 Professionalism
Performance

Seaport's
Culture

Our Seaport Values are embodied in Accountability Challenge the Status Quo
the way we work together and with Ownership
our guests: Speak Your Mind
Service Focused
Development of People
Sales Focused
Empowerment Embrace Change

Green Transparency

Care for Team Members Enthusiasm

Opinions Matter Positivity
Attention to Details Can Do Attitude
Open and Honest Communication Admit Mistakes
Continuous Improvement Give and Receive Feedback
Integrity Pride
Professionalism Fun
Respect Teamwork
Competitive
Tripod Satisfaction

Self-Awareness

14 15

Who OUR GUESTS
Are The business and leisure guests who stay with us daily. Among the 87 hotels they
Our could have chosen in Boston, they have selected us and it’s our responsibility to
Stakeholders? ensure that they feel that they’ve chosen wisely and that the service and experience
we provide makes them want to tell their friends and come back again and again!
Our stakeholders are the key audiences
that we serve in order to generate WEDDINGS AND SOCIAL GALA PLANNERS AND ATTENDEES
revenue, fulfill our mission statement and We’re one of Boston’s most popular hotels for weddings and major charitable social
thrive as an organization. They are as events. We’re known for the quality of our food, our personalized service and variety
follows: of venues and most importantly for the memories that we make for people attending
events at Seaport. In many ways, we’re Boston’s hometown hotel for major events.
16
OUR TEAM MEMBERS
Seaport is committed to being a best of class employer providing all team members
with a workplace in which they can grow and prosper and in which they can be
proud.

MEETING PLANNERS AND ATTENDEES
The people who select Seaport for business meetings and conferences and drive
millions of dollars of revenue to our hotel. We’re known as one of the best hotels for
business meetings in the Northeast and these events, whether they are for ten people
or 2,000, keep our hotel humming and all of us busy.

OUR NEIGHBORHOOD
In just a few short years the Seaport District has become a thriving business and
residential community and we benefit from office workers and residents dining in our
restaurants, using WAVE, parking in our garage and referring friends and family to stay
with us.

OUR OWNERS
We are committed to making our owners proud of their investment in Seaport and
committed to continuing to make Seaport great.

17

What Sets Us
Apart From the
Competition?

What Are We Most
Proud Of?

While there are many things that make • The team members of Seaport and
us different and better than our the genuine connections that we
competitors, the one thing that we’re make with our guests create lasting
told most consistently is the service they impressions and memories that just
receive from Seaport team members. can’t be replicated elsewhere.

Of course we have beautiful guest • It’s the reason our rankings are so
rooms, great food, a great location and high in TripAdvisor and other travel
wonderful meeting and event spaces — websites, why we win so many meeting
but so do lots of other hotels in Boston awards and why our scores are so high
and around the world. in our guest satisfaction surveys.

• What sets us apart is the warmth,
friendliness and extraordinary service
that each and every one of us provide
day-in-and-day-out.

18 19

What Always amazing ✪ ✪ ✪ ✪ ✪
Our
Guests From hotel appearance, the room, the food, the staff - everything at the Seaport Hotel
Say is amazing and upscale. One of my favorite places to stay when I’m in Boston. Great
location as well - easy walk or drive to my office. Water views are a plus. Surrounding
20 restaurants and stores are a great convenience. Love the Seaport Hotel!

One of our best stays! ✪ ✪ ✪ ✪ ✪

Very courteous staff. Great location, decent parking rates. Impeccable service. Our
room was amazing, the views were really cool. The on-screen personalized services
were also awesome. Can’t wait to go back!

Consistently great hotel ✪ ✪ ✪ ✪ ✪

I have stayed here several times and each time the hotel is terrific. The location is
ideal and the parking is very convenient. The rooms are extremely comfortable and
very clean. The staff is so pleasant and accommodating. The food selections were
delicious. I highly recommend this hotel.

21

What Our status as a locally-owned independent hotel.
Makes As a team we’re able to create our own rules and standards.
Our
Service Diversity.
So Our team members come from all over the country and all over
Good? the globe and we respect the differences and strengths that we
all bring to Seaport
22
Longevity.
Unlike many other hotels where employees come and go
frequently, it’s not uncommon for Seaport team members to have
been here for 5, 10, 15 and even 20 years. That allows us to work
more effectively as a team and to have familiar and friendly faces
greet our guests.

Empowerment.
We empower our team members to take whatever initiatives they
think best to serve our guests, remedy problems and to create
memorable experiences without seeking a manager’s approval.

23

What Else
Do Our
Guests Say
About Us?

• While we’re a big hotel, we feel more • Our culinary product in both A La Carte
like a boutique with a cozy lobby and and Banquets is unique featuring
residential design. seasonal and often locally sourced
products at a quality level that few
• We’re Boston’s hometown hotel, hotels can match.
locally owned and one of the city’s
most popular venues for major • We continue to go the extra mile and
social and charitable functions and reinforce our core principles providing
celebrations. free WiFi, complimentary bottled water,
complimentary access to one the city’s
• We’re flexible and creative. We’re not largest and most comprehensive gyms,
bound by rules and regulations from a complimentary bicycles and more.
corporate headquarters thousands of
miles away. We have the freedom to
be creative and innovative to meet our
guests’ needs.

24 25

What Else 27
Do Our
Guests Say
About Us?

• We’re family friendly and take pride in
making families feel welcome.

• We’re committed to being
environmentally and socially
responsible from our bee colonies
to our herb garden, electric vehicle
charging stations, green roofs,
chemical-free cleaning products and
more – guests notice and appreciate
our green efforts. And we’ve received
a number of national, regional and
local awards and accolades for our
efforts. Being green is one of our core
principles and points of differentiation.

• We're locally owned and committed
to our city and community. Through
donations, in-kind gifts and service and
team member initiated voluntarism
we give back to the community we
live in enriching the lives of our team
members and the community.

26

WHAT
ARE
THE GENUINE THOUGHTFUL FRESH FRIENDLY BEST HOTEL
WORDS I’VE EVER
THAT WARM UNIQUE STAYED IN
GUESTS TO
USE TO
BOSTON

CREATIVE

PERSONAL HOME

CONSISTENT

AWAY FROM FLEXIBLE
HOME
AUTHENTIC

DESCRIBE DELICIOUS RESPONSIVE BEST
US OF
CLASS

BEAUTIFUL CARING

AND HOW WE DESCRIBE 29
OURSELVES?

28

Who Do
We Compete
Against?

BUSINESS & LEISURE GROUP MEETINGS SOCIAL EVENTS WEDDINGS
Westin Waterfront Westin Waterfront Westin Waterfront State Room
Renaissance Waterfront Renaissance Waterfront Renaissance Waterfront Country Clubs
InterContinental Boston InterContinental Boston InterContinental Boston Boston Harbor Hotel
Hyatt Regency Boston Hyatt Regency Boston Hyatt Regency Boston Exchange Conf. Center
Element Seaport District Marriott Copley Marriott Copley Local Destination Venues
Aloft Seaport District Westin Copley Westin Copley
Envoy Park Plaza Park Plaza
Boston Harbor Hotel Hyatt Harborside Boston Convention & ExhibitionCenter
Park Plaza Lawn on D
30 Sheraton Boston

31

Summing
It All UP.
Our Brand
Positioning
Statement.

Our brand positioning statement is quite For all our guests and clients, Seaport provides a refreshingly different level of warm
simply the “reasons why” a guest or and attentive service and amenities that sets it apart from major brand competitors.
client should choose Seaport. Our Locally owned, Seaport is Boston’s hometown hotel and is known for offering the most
elevator speech. At Seaport our brand flexible and responsive service in the city from Boston’s most experienced team.
positioning statement is as follows: As our name suggests, we overlook the Boston waterfront and our casually elegant
atmosphere and refreshing service keep our guests coming back time and again.
Seaport. SEA THE DIFFERENCETM

32 33

BeyondBeyond Ser- ONE OF LOCATION UNIQUE OUTDOOR
vice. Why Else Do NEW ENGLAND’S VENUES AND
GREENEST HOTELS QUALITY OF FOOD
Service.Guests Choose Us? FOR BANQUETS PARKS ON CAMPUS
Why
Else COMPLIMENTARY ONE NIGHT
Do BOTTLED WATER COMPLIMENTARY
VALET PARKING
DAILY FOR HYBRID CARS

PARKING COMPLIMENTARY COMPLIMENTARY WIFI
BICYCLES IN SEASON IN GUEST ROOMS AND

CITY AND HARBOR ALL PUBLIC AREAS

Guests COMPLIMENTARY

ON-LINE NEWSPAPERS VIEWS THROUGHOUT
AND MAGAZINES ALL GUEST ROOMS,
PUBLIC SPACES AND

Choose FLEXIBLE DIETARY MEETING/EVENT ROOMS
OPTIONS IN A LA CARTE
AND BANQUET MENUS COMPLIMENTARY
FITNESS CENTER WITH
Us? FOR MAJOR DIETARY
AND ALLERGEN ISSUES INDOOR POOL,
STEAM-ROOMS
THOUGHTFULLY
AND MORE

DESIGNED GUEST VARIETY OF
ROOMS WITH BEDSIDE MEETING AND
EVENT SPACE
POWER AND
USB PORTS A SEASONED AND

EXPERIENCED TEAM SERVICE-INCLUSIVE

THAT KNOWS THE HOTEL (NO TIPPING)

AND THE CITY

34 35

How Do We I’M A
Deliver Extraordinary PROBLEM
Service SOLVER!
Consistently?

I LOOK
MY BEST!

• We look for opportunities to greet our • We work as a team within our I’M A I MAKE THE O RDINARY EXT
guests with a warm smile and eye departments and with other SEAPORT
contact. departments to provide the highest EXPERT! RAORDINARY I SMILE!
level of quality service and products
• We ask them how they are and how that are consistent with agreed upon I WOW I GREET
we can serve them. standards. THE GUESTS BY

• We look for appropriate ways to • We use the Seaport Quality Process to GUEST! NAME!
engage them in conversation look for ways to continually improve
and innovate.
• We provide our team members with a
powerful tool we call EMPOWERMENT • We use benchmarking tools such as
encouraging them to surprise and Medallia, TripAdvisor and Coyle to
delight our guests even if it costs measure guest satisfaction and to
money without seeking approval identify opportunities for improving
from their managers and we celebrate the guest experience.
the WOW moments they create for
our guests. • We provide a consistent guest
experience throughout the hotel and
• We look our best in terms of grooming in the products and services we provide.
and wardrobe and adhere to our
uniform and grooming standards

I THANK
THE

GUEST!

36 37

Our Product
and Service
Development
Guidelines

One of the many benefits we have as an • Within budgetary guidelines provided by
independent hotel is that we are able
to create or our guidelines for our guest your managers is it the best that it can be?
experiences. But we also need to make
sure that what we deliver is “on brand” for • Do I know what my competitors are doing
the Seaport Experience.
• To help each of us to determine what in the area and is this different and better? The Seaport Hotel has always been refreshingly different — a Positioning is the strategic thinking behind who we are and how
wonderful place to stay, to meet, to socialize, to dine. But it’s we want to be perceived. Positioning is a concept… and branding is
is on brand for Seaport we should ask • Is it consistently executed throughout the time to recharge our batteries, rejuvenate our thinking, and take what brings that concept to life.
ourselves the following questions: our look and our service to a new level. It’s time for a Fresh Start!
1. Is what I am doing or creating a hotel so that guests, meeting attendees What does this mean for us? Branding communicates our positioning both visually and verbally.
• A Fresh Start in the way we think about our guests’ experience It determines what our guests and prospective guests think of us
positive and memorable experience and event planners can rely on the same • A Fresh Start in developing new ways to serve them and differentiates us from other hotels in their minds. Our brand is
for the guest? • A Fresh Start in what we provide…in our guest rooms, in our personality.
2. If it is a public facing communication experience?
(print, digital, etc), it needs to have Wave, in Aura, Tamo, Seaport Café and Seaport Provisions, in Everything our guests see, read and hear about us, plus everything
been designed and approved by meetings, weddings and events they experience with us, communicates something about who we
are. This extends from advertising to menus, web sites to room
The Seaport Hotel has always been refreshingly different — a We’re getting a décor, conventions to weddings.
fresh start!
the Seaport marketing department.wonderful place to stay, to meet, to socialize, to dine. But it’s A fresh new
time to recharge our batteries, rejuvenate our thinking, and take That’s why we developed our Fresh positioning branding!
our look and our service to a new level. It’s time for a Fresh Start! to capitalize on our strengths and unique
• Is it authentic to Seaport? features. Fresh means Fresh Colors, patterns, photos and illustrations all leave an impression and
Please submit requests for projectsWhat does this mean for us? • On the ocean’s edge with fresh harbor breezes Seaport define our style. Here’s how we’re building our visual personality.
 Genuine • An independent hotel, unrestricted by the mandates and Different
• A Fresh Start in the way we think about our guests’ experience Alive Palette
• A Fresh Start in developing new ways to serve them  Innovative “cookie cutter” style of chain hotels Fun We’ll be using bright, welcoming colors.
• A history of innovation, like being the first all non-smoking Warm
to either Craig Cunningham or Lauri• A Fresh Start in what we provide…in our guest rooms, in Icons & Patterns
Wave, in Aura, Tamo, Seaport Café and Seaport Provisions, in hotel in Boston and one of the few to provide complimentary We’ve developed a series of icons or badges to denote our
WiFi different services. Drawn from the fantastic mythology of the sea,
fW3r. e (HHef’irsoavhveeweThmeawgeste’tsianwtgowshe,lywealwdrtdieiknttdgserhhtavinendloeetvpieagentdns!odusrdFgeureashpfpfyaoiasistciorniitnaegmtneltenlaetssatd)a. ntidmteeams • A service culture that is warm, natural, spontaneous, refreshing they are unique, elegant and totally contemporary.
to capitalize on our strengths and unique • A commitment to keeping the planet fresh with Seaport Saves
features. Fresh means What’s next? When so many hotels are so predictable, we want to reinforce
impacted by this agreed upon the• On the ocean’s edge with fresh harbor breezes our independence and freedom to express ourselves differently.
• An independent hotel, unrestricted by the mandates and Our Positioning Statement Our badges and patterns can be as subtle as sand or as wild as
“cookie cutter” style of chain hotels Inspired by fresh ocean breezes and the innovative vibe of the Seaport the waves, but they will be distinctly, refreshingly Seaport, full of
• A history of innovation, like being the first all non-smoking District, the Seaport Hotel delivers experiences that are always fresh and whimsical sea creatures and Fresh references to Boston’s
service and product deliveries beforehotel in Boston and one of the few to provide complimentary creative. We have an energized and enthusiastic commitment to ensure seaport past.
WiFi every guest and client experience is refreshingly individualized, the
• A service culture that is warm, natural, spontaneous, refreshing  Fresh opposite of predetermined chain hotel experiences. Every single meeting, Surprising
it is approved and executed?• A commitment to keeping the planet fresh with Seaport Saves wedding, meal and cocktail is created precisely for that guest, providing a
What’s next?  Green Innovative
How do you express our Seaportfresh experience each time.
4. If it is publicOur Positioning Statement facing has the sales/  Local and authentic Personal
personality in photos? Think
Inspired by fresh ocean breezes and the innovative vibe of the Seaport • In developing new products and services
outside the box, then add a dose
marketing team provided input andDistrict, the Seaport Hotel delivers experiences that are always fresh and can I say yes to these three questions:Positioning is the strategic thinking behind who we are and how
we want to be perceived. Positioning is a concept… and branding is of waterfront whimsy and offer
creative. We have an energized and enthusiastic commitment to ensure what brings that concept to life.
guests a compelling invitation to
approved?every guest and client experience is refreshingly individualized, the 1. I s it consistent with the Seaport brandBranding communicates our positioning both visually and verbally.
It determines what our guests and prospective guests think of us experience the Seaport difference
opposite of predetermined chain hotel experiences. Every single meeting, and differentiates us from other hotels in their minds. Our brand is
and the Seaport way of doing things?ourpersonality. for themselves.
wedding, meal and cocktail is created precisely for that guest, providing a Everything our guests see, read and hear about us, plus everything
they experience with us, communicates something about who we Our photography, whether stock or
fresh experience each time. are. This extends from advertising to menus, web sites to room
2. c IsotnhseisgtAberrnafptarhwneiictsddhéchdor,icooennvennsutiognisrtgoew!ebdnwdingr,s. alondokstaannddaferdels? original, should always be charming
3. D oes it create a WOW experienceFresh
Colors, patterns, photos and illustrations all leave an impression and and/or whimsical.

define our style. Here’s how we’re building our visual personality.

that surprises and delights our guestsSeaport
Palette

We’ll be using bright, welcoming colors.

and clients?Different Icons & Patterns

We’ve developed a series of icons or badges to denote our

different services. Drawn from the fantastic mythology of the sea,

they are unique, elegant and totally contemporary.

4. W as it created in collaboration withAlive
Fun
When so many hotels are so predictable, we want to reinforce
our independence and freedom to express ourselves differently.
Our badges and patterns can be as subtle as sand or as wild as
the waves, but they will be distinctly, refreshingly Seaport, full of

whimsical sea creatures and Fresh references to Boston’s
seaport past.
the sales and marketing team? Note:Warm

This is mandatorySurprising for all major projects.

Innovative

Personal

38 39

Our Visual Look 41
And Standards

40

Our
Brand Graphic
Standards

Our Brand Graphic Standards are our visual identity to all our stakeholders
and it's critical that we ensure that all our guest-facing materials adhere to
them. The following pages outline our graphic standards and all public-facing
collateral, signage, etc. must be designed and approved by the Seaport
marketing department.

42 43

Seaport Hotel
Logo

ONE COLOR LOGO PANTONE 3015 CORPORATE COLOR

KNOCK OUT LOGO

44 45

Seaport Hotel
Typography

OUR CHIEF STEWARD HANGS OUT ON THE ROOF.

Meet Edwin Medrano, Chief Steward. Edwin and his staff keep our equipment humming. But
it’s his rooftop hives and 1,000,000 bees that put our own honey on your breakfast table and in
our signature dishes. Seaport’s Official Beekeeper rides a bike to work and is passionate about
the Seaport Green Team and the role he plays in creating a unique and memorable experience
for you. It’s because of people like Edwin that Seaport consistently claims the top ranking in
TripAdvisor’s popularity index. Sweet.

S E A T H E D I F F E R E N C E SM

One Seaport Lane | Boston, MA 02210 | 617.385.4212 | www.seaportboston.com

Advertising fonts MAIN HEADLINE FONT BODY COPY

MAIN HEADLINE FONT AVENIR LITE STD 65 MEDIUM AVENIR LITE STD 35 LIGHT & AVENIR LITE STD FOR LEAD IN SENTENCE
AVENIR LITE STD MEDIUM
ALL CAPS UPPER & LOWER CASE
ABCDEFGHITERITAM IN
NIUS FORUNUM IN IAM USAGE EXAMPLE 1 USAGE EXAMPLE 2
PATUM POSTUS
THINGS START BUZZING SIZE - 15 PT Meet Edwin Medrano, Chief Steward. Edwin and his staff keep SIZE - 9 PT
BODY COPY FONT WHEN OUR CHIEF STEWARD’S LEADING - 17 PT our equipment humming. But it’s his rooftop hives and 1,000,000 LEADING - 13 PT
AVENIR LITE STD LITE AROUND. KERNING - 0 bees that put our own honey on your breakfast table and in our KERNING - 0
LEFT ALIGNED signature dishes. Seaport’s Official Beekeeper rides a bike to work JUSTIFIED BUT CAN BE FLUSH LEFT
Teatideto vigiterehem terfexfds me cend and is as passionate about making Seaport “green” as he is about
ucit, di publis hostimus, qui etimis, verum creating a unique and memorable experience for you. It’s because BODY COPY TO BE INDENTED DEPENDING
Patorem in hosulum mo viri iu videm sulia? of people like Edwin that guests return to Seaport again and again. UPON WIDTH OF AD
Simur publiconsus essdfds et publicasdam Sweet!
horurore mo vit. Sernius, quis norur. Quam
dium terum ta poti, publinvocula nonsume TAGLINE FOR ADS
cut verunum obus
AVENIR LITE STD 65 MEDIUM

ALL CAPS

SEA THE D I F F E R E N C E SM SIZE - 9 PT BUT DEPENDS ON WIDTH OF
BODY COPY.
KERNING - 980 (WIDTH OF BODY COPY)
JUSTIFIED

46 47

Color Palette

PANTONE - 3015 C PANTONE - 2705 C PANTONE - 7417 C PANTONE - 7416 C PANTONE - 1375 C PANTONE - 311 C
CMYK: 100 55 19 3 CMYK: 34 33 0 0 CMYK: 5 85 88 1 CMYK: 4 74 74 0 CMYK: 0 44 89 0 CMYK: 69 0 12 0
RGB: 13 18 162 RGB: 165 164 223 RGB: 227 78 53 RGB: 231 103 75 RGB: 255 161 46 RGB: 0 196 224
WEB: 0d12a2 WEB: a5a4df WEB: e34e35 WEB: e7674b WEB: ffa12e WEB: 00c4e0

PANTONE - 7406 C PANTONE - 129 C PANTONE - 382 C PANTONE - 7466 C PANTONE - 7465 C PANTONE - 577 C
CMYK: 8 27 100 0 CMYK: 25 58 100 10 CMYK: 31 1 100 0 CMYK: 94 0 26 0 CMYK: 68 0 36 0 CMYK: 35 8 59 0
RGB: 237 183 0 RGB: 179 111 0 RGB: 190 213 0 RGB: 0 177 192 RGB: 44 195 182 RGB: 172 198 134
WEB: edb700 WEB: b36f00 WEB: bed500 WEB: 00b1c0 WEB: 2cc3b6 WEB:acc686

48 49

Pattern 51

50

One Color Pattern 53

52

Stationery

200 Seaport Boulevard
Suite 50
Boston, MA 02210

200 Seaport Boulevard
Suite 50
Boston, MA 02210
617.385.5200

www.seaportboston.com

Mailing Label Notecard

200 Seaport Boulevard
Suite 50
Boston, MA 02210

Rule is FPO ONLY No. 10 envelope
DO NOT PRINT

Letterhead Buisiness card

54 55

Key Card Operating Instructions:

Keycard fronts and back Touch card to the
lock reader above
Fronts the door handle.
When green light
56 appears, press handle

and open door.

Help us help the environment!
When you check-out, please return
this card to the Front Desk so that

it can be recycled.
To find out more about Seaport’s

commitment to sustainability,
visit our website

www.seaportsaves.com

Back

57

Guest Services GUEST SERVICES WELCOME TO GUEST SERVICES
Book THE SEAPORT HOTEL IN BOSTON’S MOST
IN-ROOM DINING ext. 4305
Notebook binder with tabs, divider pages and sample pages EXCITING NEW NEIGHBORHOOD!
Breakfast . . . . . . . . . . . . . . . . . . . . . . 6:00 a.m. – 11:30 a.m.
GUEST SERVICES We’re delighted to welcome you to a hotel experience we hope you will find All-Day Dining . . . . . . . . . . . . . . . . . . . 11:30 a.m. – 11:00 p.m.
incredibly comfortable and refreshingly different. Whether you’re here for All-Day Dining Friday and Saturday. . . . . . . . 11:30 a.m. – Midnight
S E A T H E D I F F E R E N C E SM business or pleasure, our goal is to make your visit truly special.
Begin with a fabulous location – directly on the water – with views that stretch Please contact our in-room dining manager for catering needs in your
Sample divider page out across the Boston Harbor Islands and span the city skyline. Sea breezes, the room, including hospitality bar setup and hors d’oeuvres.
sight of ships and sailboats right outside the windows, a run or stroll along the
58 HarborWalk... you won’t find amenities like these elsewhere in Boston. DINING

A ONE-Of-A-k IND WATEr frONT AURA RESTAURANT – Lobby Level ext. 4300

Boston Harbor symbolizes our city’s history... and its future. From a tiny Breakfast 6:30 a.m. – 10:30 a.m.
settlement in the North End (within easy walking distance) to the world-class city Monday through Friday . . . . . . . . . . . . . . 7:00 a.m. – 11:30 a.m.
it is today, Boston is one of America’s most historic, intriguing and cosmopolitan Saturday . . . . . . . . . . . . . . . . . . . . . . 7:00 a.m. – 12:30 p.m.
cities. And the Seaport District is at the crossroads of its past and future. Home Sunday/Holiday . . . . . . . . . . . . . . . . . .
at one time to clam flats, seafood warehouses, railroads and sugar refineries, the
Seaport District still boasts a working fish pier and is also home to museums, Lunch
award-winning restaurants, entertainment venues and striking new buildings Monday through Friday . . . . . . . . . . . . . . 11:30 a.m. – 2:00 p.m.
and parks.
Feel the energy. The Seaport District is where 21st century Boston is taking Dinner
shape. There’s something new virtually every day. Discover new shops and Tuesday through Saturday. . . . . . . . . . . . . 5:30 p.m. – 10:00 p.m.
galleries. Experience dozens of the city’s best restaurants. Or venture farther
afield as the Seaport District is ideally situated for exploration by foot, public Enjoy delicious contemporary, globally-influenced, locally-sourced
transport or water taxi cuisine, introducing guests to a confluence of vibrant and exciting
flavors. Aura’s cuisine is complimented by an award-winning wine list
S E A T H E D I f f E r E N C E SM and a warm and inviting atmosphere reminiscent of the private quarters
of a ship’s captain. Aura also offers two private dining rooms ideal for
Work hard. Then relax. Enjoy Seaport’s amenities, from a complimentary fitness social celebrations or corporate functions.
center with a view to complimentary wireless Internet throughout our award-
winning conference and meeting destination, from enticing restaurant offerings TAMO BAR & TERRACE – Lobby Level ext. 4315
to our unique Pillow Library menu.
Our tagline is our goal: to provide you with superior amenities and service, Sunday through Thursday . . . . . . . . . . . . . 11:30 a.m. – Midnight
delivered with innovation, sophistication, and genuine warmth. Welcome to Friday and Saturday . . . . . . . . . . . . . . . . 11:30 a.m. – 1:00 a.m.
Boston’s most accommodating hotel. Tamo Terrace (seasonal) . . . . . . . . . . . . . . 11:30 a.m. – 10:00 p.m.
Lighter fare served all day . . . . . . . . . . . . . 11:30 a.m. – 11:00 p.m.
Sample interior pages
SEAPORT CAFÉ – Lobby Level ext. 6310

Monday through Friday . . . . . . . . . . . . . . 6:30 a.m. – 4:00 p.m.
Saturday and Sunday . . . . . . . . . . . . . . . 7:00 a.m. – 1:30 p.m.
Holiday hours vary.
Serving coffee, pastries, soup and sandwiches

59

Other
Collateral

Please accept our apologies but this WE’RE SO SORRY. SUMMER FUN
parking ticketing station is not working.
This door is not working. AT THE SEAPORT WORLD TRADE CENTER HEADHOUSE
You will find other parking Please use the adjacent door.
ticketing stations on each level of Join Us For Our Summer
the garage adjacent to the elevators. Food Truck Festivals

Temporary Hotel Signage 8.5 x 11 - This is the format for all temporary hotel signage in public areas. WEDNESDAY, JULY 26
&

WEDNESDAY, AUGUST 23
5:30 - 8:00 P.M.

FOOD TRUCK FARE • MUSIC • OUTDOOR GAMES
Visit seaportboston.com/events

YOUR REMOTE,
MOUSE & KEYBOARD

ALL IN ONE!

Welcome to Seaport! WELCOME TO SEAPORT’S PRESS EITHER SHORTCUT
GUEST ROOM TO RETURN TO
S E A T H E D I F F E R E N C E SM HOME
ENTERTAINMENT SYSTEM SERVICES
60 Event Template CLICK FOR
SURF THE INTERNET ON YOUR TV TV PROGRAM NAVIGATE
WITH
WATCH YOUR FAVORITE BROADCAST GUIDE
AND CABLE CHANNELS BUTTONS
USE FOR OR USE THE
STREAM YOUR OWN CONTENT INCLUDING TIMED TV
NETFLIX® AND HULU® SHUTDOWN MOUSE

LEARN ABOUT SEAPORT’S AMENITIES PRESS EITHER
AND SERVICES TO WATCH
HD TV
TURN OVER THIS CARD TO LEARN MORE
CONTROL
YOUR

STREAMING
DEVICES

Flip Your Remote
for a Full Keyboard

As great as it is, your Remote will only work in your room.

Seaport Remote Control Leaflet 5x8 Summer Flyer 61

Other EGGS FRUITS
Collateral
2 Eggs Any Style . . . . . . . . . . . . . . . . . . . . . . $12 .00 Grapefruit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.00
Doorhanger Seasonal melon & fruit . . . . . . . . . . . . . . . . . . . . . . $11.00
Side: Mixed berries . . . . . . . . . . . . . . . . . . . . . . . . . . . $11.00
Se a p ort Yogurt parfait . . . . . . . . . . . . . . . . . . . . . . . . . . . $15.00
in-room dining Breakfast potato Young greens granola, non-fat vanilla yogurt, mixed berries

menu Eggs: Over easy Over medium BR E A K FA ST
Sunny side up Scrambled Poached BEVER AGES
Over hard

Toast: Wheat Rye
White English muffin
Cinnamon raisin

Breakfast Meat: Coffee, small pot . . . . . . . . . . . . . . . . . . . . . . . . . $6.00
Pork breakfast sausage
Chicken-apple sausage Coffee, large pot . . . . . . . . . . . . . . . . . . . . . . . . . $10.00
Applewood smoked bacon
Canadian bacon Decaffeinated coffee, small pot . . . . . . . . . . . . . . . . . $6.00

Decaffeinated coffee, large pot . . . . . . . . . . . . . . . . . $10.00

with

3 Egg Omelet . . . . . . . . . . . . . . . . . . . . . . . . $15 .00 Milk Skim milk Cream

Side: Lemon Honey

Breakfast potato Young greens Selection of Tea . . . . . . . . . . . . . . . . . . . . . . . .$5 .00

Earl Grey Black Currant English Breakfast

Fillings: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75¢ Each Orange Pekoe

Spinach Broccoli Olives Hot Chocolate . . . . . . . . . . . . . . . . . . . . . . . . . . . $4.00

Tomato Basil pesto Mushroom Espresso . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.00

Roasted red pepper Caramelized onion Sausage

Ham Bacon Boursin Milk (glass) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3.00
Skim milk (glass) . . . . . . . . . . . . . . . . . . . . . . . . . . $3.00
Smoked cheddar Swiss cheese American cheese

Toast: Fresh squeezed orange juice. . . . . . . . . . . . . . . . . . . $5.00
White
Cinnamon raisin Wheat Rye Fresh squeezed grapefruit juice . . . . . . . . . . . . . . . . . $5.00
English muffin
Cranberry juice . . . . . . . . . . . . . . . . . . . . . . . . . . $4.00
Eggs Benedict . . . . . . . . . . . . . . . . . . . . . . . . $15 .00
Canadian bacon, English muffin, hollandaise Apple juice. . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4.00

Sides . . . . . . . . . . . . . . . . . . . . . . . . . . . $8 .00 each Pineapple juice . . . . . . . . . . . . . . . . . . . . . . . . . . $4.00

Pork breakfast sausage V8®juice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4.00

Tomato Applewood smoked bacon Bottled water . . . . . . . . . . . . . . . . . . . . . . . . . . . $4.00

Young greens Chicken-apple sausage

Avocado Canadian bacon

Breakfast potato

SWEETS Guest Name: _________________________________________________

French Toast . . . . . . . . . . . . . . . . . . . . . . . $17 .00 Room #: ______________________________________________________

Buttermilk pancakes . . . . . . . . . . . . . . . . . . . $15 .00 Number of Guests: ____________________________________________

Plain Strawberries Banana Signature: ____________________________________________________

Belgian Waffle . . . . . . . . . . . . . . . . . . . . . . $17 .00 Please check requested time frame of delivery
Strawberries & cream Brown sugar & banana

Assorted Dry Cereals . . . . . . . . . . . . . . . . . . . . .$5 .00 6:00 – 6:15 7:30 – 7:45 9:00 – 9:15
9:15 – 9:30
Cereal: 6:15 – 6:30 7:45 – 8:00 9:30 – 9:45
9:45 – 10:00
Special K® Corn Flakes Raisin Bran 6:30 – 6:45 8:00 – 8:15 Other _____________

All-Bran Rice Krispies® Frosted Flakes® 6:45 – 7:00 8:15 – 8:30

Milk: 7:00 – 7:15 8:30 – 8:45
Whole milk
Skim milk Soy milk 7:15 – 7:30 8:45 – 9:00

With fruit: . . . . . . . . . . . . . . . . . . . . . . . . . . . $7 .00

Banana Strawberries

Bagel Please place on your doorknob by 2:00 a.m. We observe a “service
Cream cheese, jam & butter . . . . . . . . . . . . . . . . . . . $5.00 inclusive” policy, and it is not necessary to tip. An additional $3.00
Cream cheese, smoked salmon, tomato, red onion . . . . . . $17.00 delivery charge* and 18% service charge will be added to your bill.

S E A T H E D I F F E R E N C ESM Irish Oatmeal . . . . . . . . . . . . . . . . . . . . . . . . .$8 .00 *Delivery charge does not represent a tip or service charge for waitstaff,
service employees or service bartender
Brown sugar Raisins

Whole milk Skim milk

62 63

Faces of Seaport
Advertising

Seaport faces ads full page

MIKE MIXES PEOPLE AS WELL AS DRINKS.

Meet Head Bartender Mike Wuschke. (Yes, that’s pronounced “Whiskey.”) Mike is about as
authentic a Boston bartender as you’ll find, with an encyclopedic knowledge of classic and new
cocktails and an incredible ability to ensure that no one at his bar remains a stranger. When
you sit at his bar, you are his personal guest. This genuine interest in people is what makes
Seaport employees special. They are why our guests return again and again, and why Seaport
consistently claims the top ranking in TripAdvisor’s popularity index. Cheers!

S E A T H E D I F F E R E N C E SM

One Seaport Lane | Boston, MA 02210 | 617.385.4212 | www.seaportboston.com

64 65

Faces of Seaport
Posters

Seaport Faces Posters 32 x 59

THINGS START BUZZING WHEN OUR CHEF RICHARD IS SO FRESH. IF YOU HAVE A COLD, WE HAVE MARIA.
CHIEF STEWARD’S AROUND.
Meet Executive Chef Richard Rayment. A good chef insists on fresh, locally sourced ingredients Meet Housekeeper Maria Valencia. It’s her job to notice if you need tissues and toothpaste.
Meet Edwin Medrano, Chief Steward. Edwin and his staff keep our equipment humming. on his daily menus. A great one like Richard Rayment believes even a banquet for 1,000 people It’s her nature to notice that you have a cold and knock on your door with a cup of Seaport’s famous
But it’s his rooftop hives and 1,000,000 bees that put our own honey on your breakfast table and in deserves a customized menu. Not only is his food fresh, so is Chef Richard’s thinking. Classically ginger tea. It’s not on the menu, but Maria, along with our entire housekeeping staff knows how
our signature dishes. Seaport’s Official Beekeeper rides a bike to work and is as passionate about trained, this native Brit has worked all over the world. Guests rave about his intriguing international to brew this soothing cup of cold relief. Like all Seaport employees, Maria cares. Our staff is a major
making Seaport “green” as he is about creating a unique and memorable experience for you. flavors, innovative dishes and beautiful presentations. Thanks to passionate staff members like reason why guests return to Seaport again and again. Bless you!
It’s because of people like Edwin that guests return to Seaport again and again. Sweet! Chef Richard, guests return to Seaport again and again. Delicious!

SEA THE D I F F E R E N C E SM SEA THE D I F F E R E N C E SM SEA THE D I F F E R E N C E SM

One Seaport Lane | Boston, MA 02210 | 800-SEAPORT | www.seaportboston.com One Seaport Lane | Boston, MA 02210 | 800-SEAPORT | www.seaportboston.com One Seaport Lane | Boston, MA 02210 | 800-SEAPORT | www.seaportboston.com

66 67

Wedding Single page
Advertising
YOUR DAY. YOUR WAY.
Double page spread
It’s your moment. Make it perfect at Seaport Boston. Beautiful ballrooms looking out on
Advertising Boston Harbor and the city skyline, four-star cuisine and impeccable service, wedding
bells and billowing white. You’ll even have your own dedicated wedding consultant for
WE DO “I DO” WITH A VIEW. the day. At Seaport Boston, we vow to make your dream wedding come true.
Dazzling venues | Beautiful outdoor spaces | Four-star cuisine | Easy access & parking
Wedding bells and billowing white. Beautiful ballrooms with spectacular city and harbor
views. Four-star cuisine and impeccable service. It’s your day, and at Seaport Boston, we do it S E A T H E D I F F E R E N C E SM
your way. We vow to make your dream wedding come true.
One Seaport Lane | Boston, MA 02210 | 617.385.4212 | www.seaportboston.com
SEA THE D I F F E R E N C E SM
69
Person + Killian Photography
Person + Killian Photography

One Seaport Lane | Boston, MA 02210 | 617.385.4212 | www.seaportboston.com

68

Meetings
Advertising

Full page ad

MORE ROOMS WITH A VIEW THAN ANY
OTHER HOTEL IN BOSTON.

Harbor views, city views, garden views. The Seaport Hotel & World Trade Center has them
all in 180,000 SF of meeting space – more than any other hotel in Boston. With 7 ballrooms and
42 meeting rooms in total, outdoor gardens and terraces plus 7 private dining rooms, and a
demonstration kitchen, Seaport has the space you need for your next meeting or event. And
we’re the easiest hotel in Boston for access, minutes from Logan Airport and downtown via our
own MBTA Silver Line stop, water taxi and car. Call us to find out more at 617.385.4212.
Named by Fodor’s As One of North America’s Greenest Hotels.
Complimentary WiFi I 24-Hour Business Center I Complimentary 24-Hour Health Club

S E A T H E D I F F E R E N C E SM

One Seaport Lane | Boston, MA 02210 | 617.385.4212 | www.seaportboston.com

70 71

Floor Plan
Brochures

Floor plan brochures 8.5 x 11

Seaport Meetings Seaport hotel Seaport Meetings
Meetings World Tr ade Center
S E A T H E D I F F E R E N C E SM
S E A T H E D I F F E R E N C E SM S E A T H E D I F F E R E N C E SM

One Seaport Lane | Boston, MA 02210 | 617.385.4212 | www.seaportboston.com One Seaport Lane | Boston, MA 02210 | 617.385.4212 | www.seaportboston.com

One Seaport Lane | Boston, MA 02210 | 617.385.4212 | www.seaportboston.com

OVERVIEW OF SEAPORT FACILITIES SEAPORT HOTEL AND WORLD TRADE CENTER PLAZA LEVEL SEAPORT HOTEL MEZZANINE LEVEL SEAPORT HOTEL HARBOR LEVEL SEAPORT HOTEL OVERVIEW OF SEAPORT FACILITIES SEAPORT HOTEL AND WORLD TRADE CENTER PLAZA LEVEL SEAPORT HOTEL

DOWN TO TO LIGHTHOUSE I DOWN TO
MEZZ. LEVEL ELEV. MEZZ. LEVEL
LIGHTHOUSE II
LARKIN
BOARD-
ROOM

ACTION
KITCHEN

LIGHTHOUSE I GIFT LIGHTHOUSE I
BALLROOM SHOP BALLROOM

TO
SEAPORT

WORLD
TRADE
CENTER

Plaza Level MBTA “T” Stop PORTE COCHERE TO TO TO Plaza Level MBTA “T” Stop PORTE COCHERE TO TO
Silver Line to Logan ENTRANCE LIGHTHOUSE I SEAPORT LIGHTHOUSE Silver Line to Logan ENTRANCE LIGHTHOUSE I SEAPORT
Mezzanine Level Airport & Downtown Mezzanine Level Airport & Downtown
Harbor Level Logan Airport PLAZA GARDEN WORLD UP TO Harbor Level Logan Airport PLAZA GARDEN WORLD
Commonwealth Hall TRADE MEZZ. Commonwealth Hall TRADE
& Complex Financial District, CENTER LEVEL & Complex Financial District, CENTER
Downtown, Back Bay Downtown, Back Bay
& North End SEAPORT & North End
Water Taxi BAKERY Water Taxi

PLAZA DOWN TO PLAZA BALLROOM LOBBY ELEV. TO PARKING PLAZA DOWN TO PLAZA BALLROOM LOBBY
MEETING ROOM MEZZ. MEETING ROOM MEZZ.
WAVE HEALTH LEVEL B LOADING WAVE HEALTH LEVEL
& FITNESS SEAPORT BALLROOM DOCK & FITNESS
B FLAGSHIP
HARBORVIEW ELEV. A C BALLROOM BUSINESS TAMO HARBORVIEW
BALLROOM UP TO CENTER LOFT BALLROOM
A
Water Taxi service LIBERTY PLAZA LEVEL ADMIN. OFFICES TAMO Water Taxi service
to Logan Airport AB TERRACE to Logan Airport
MEZZANINE LOBBY BUSINESS B
and CENTER and
City Destinations. DOWN TO BOARDROOM City Destinations.
LOBBY LEVEL
CITYVIEW BALLROOM TAMO BISTRO + BAR SEAPORT HOTELCONSTITUTIONCITYVIEW BALLROOMTAMO BISTRO + BAR
FLAGSHIP BALLROOM SEAPORT HOTEL FLAGSHIP BALLROOM
SEAPORT HOTEL
BLVD. OF FLAGS PLAZA BALLROOM PLAZA BALLROOM MAGNUM PLAZA BALLROOM PLAZA BALLROOM
Head House A BC PRIVATE A BC
Concourse DINING

AB
SEAPORT BOULEVARD SEAPORT BALLROOM D STREET AURA BLVD. OF FLAGS SEAPORT BALLROOM
CONGRESS STREETAURA RESTAURANT Head House AURA RESTAURANT
MPHelaazrzzbaaonLrienLveeevLl eelvel SUMMER STREETLOBBY LEVEL MPHelaazrzzbaaonLrienLveeevLl eelvel Concourse LOBBY LEVEL D STREET
Waterfront Waterfront
ELEV.10 minutesWave HealthCONCIERGE10 minutesWave Health
Ballroom SEAPORT BOULEVARD& FitnessBallroom
CONGRESS STREETCrosswalkCrosswalk& Fitness
SUMMER STREET
Crosswalk Plaza SEAPORT LANE POOL EXERCISE LOBBY TAMO BAR Crosswalk Plaza SEAPORT LANE POOL EXERCISE
GBLIaAGGLrLiHdagLeTrRhdHnOteOhOnoUPMuESlasnEzetaraLnecveelWOMRHePLzaDlazrabzTanoRirALneLDeveELeveleCvlEeNl TER World Trade Center STUDIO GBLIaAGGLrLiHdagLeTrRhdHnOteOhOnoUPMuESlasnEzetaraLnecveelWOMRHePLzaDlazrabzTanoRirALneLDeveELeveleCvlEeNl TER World Trade Center STUDIO
LIGHTHOUSE I Silver Line MBTA Stop FRONT BELL UP TO TAMO BISTRO LIGHTHOUSE I Silver Line MBTA Stop
Commonwealth Hall LIGHTHOUSE II DESK DESK MEZZ. LEVEL LIGHTHOUSE II
& Complex Provincetown Ferry B STREET Commonwealth Hall B STREET
and Spirit of Boston AVE. & Complex Provincetown Ferry AVE.
cruise lines and Spirit of Boston
cruise lines

ACTION Bridge to Boston Convention & Exhibition Center – FRONT ACTION Bridge to Boston Convention & Exhibition Center –
KITCHEN from Seaport Hotel, 5 minute walk; ENTRANCE KITCHEN from Seaport Hotel, 5 minute walk;

Financial District, To from Seaport World Trade Center, 8 minute walk Financial District, from Seaport World Trade Center, 8 minute walk
Downtown, Back Bay Downtown, Back Bay To
I-90 I-90
& North End & North End

EAST SERVICE ROAD To EAST SERVICE ROAD To
I-93 I-93
Financial District, Financial District,
Downtown, Back Bay Downtown, Back Bay
& North End & North End

Constitution Seaport Ballroom Flagship Ballroom

Plaza Ballroom Plaza Garden Lighthouse I SPACE DIMENSIONS SQ. FT. CLASSROOM THEATER CONFERENCE U-SHAPE HOLLOW BANQUET RECEPTION Plaza Ballroom Plaza Garden Lighthouse I
w/Ceiling Height 3 PPL Per 6' 3 PPL Per 6' 3 PPL Per 6' SQUARE 72 rounds
Constitution 33' x 38' x 9'4" 1,254 130 3 PPL Per 6' 130 Action Kitchen Aura Dining Room TAMO Lof t
Liberty 902 60 88 32 34 of 12 80
DIMENSIONS CLASSROOM CONFERENCE U-SHAPE HOLLOW BANQUET 41' x 22' x 9'4" 451 30 40 32 32 40 40 HOLLOW BANQUET
w/Ceiling Height 3 PPL Per 6' 3 PPL Per 6' 3 PPL Per 6' SQUARE 72" rounds Liberty A 20.5' x 22' x 9'4" 451 15 40 16 16 37 108 40 SQUARE 72" rounds
80 3 PPL Per 6' Liberty B 20.5' x 22' x 9'4" 15 16 16 21 72 3 PPL Per 6'
114' x 66' x 16' 96 of 12 SQ. FT. 21 36 RECEPTION of 12
112 SPACE DIMENSIONS 36 112
35' x 66' 54 648 w/Ceiling Height 3,822 450 648
SPACE 42' x 66' SQ. FT. THEATER 54 64 450 RECEPTION Seaport Ballroom 98' x 39' x 10'6" SPACE DIMENSIONS SQ. FT. CLASSROOM THEATER CONFERENCE U-SHAPE 64 450 RECEPTION
36' x 78' 7,524 54 64 480 750 Rear Screen 1,248 130 w/Ceiling Height 7,524 3 PPL Per 6' 3 PPL Per 6' 3 PPL Per 6' 64 480 750
Plaza Ballroom 77' x 66' 84 64 168 Dance Floor 32' x 39' 1,677 HOLLOW BANQUET 220 Plaza Ballroom 80 64 168
Rear Screen 78' x 66' 336 700 84 96 240 200 Seaport A 43' x 39' 897 CLASSROOM THEATER CONFERENCE U-SHAPE SQUARE 72 rounds 60 SPACE DIMENSIONS SQ. FT. SEATED RECEPTION FEATURES Rear Screen 114' x 66' x 16' 336 700 96 96 240 200
Dance Floor 10' x 24.5' 315 650 96 228 250 Seaport B 23' x 39' 2,925 3 PPL Per 6' 3 PPL Per 6' 3 PPL Per 6' 3 PPL Per 6' 350 Action Kitchen w/Ceiling Height 2,196 30 State‐of‐the‐art demonstration kitchen with Dance Floor 315 650 96 228 250
Plaza A 20' x 192' U-SHAPE 408 250 Seaport C 75' x 39' 2,574 420 80 of 12 280 47' x 56' x 9'7" 50 four distinct stations, including a Molteni range Plaza A 35' x 66' 54 408 250
Plaza B 3 PPL Per 6' 468 450 Seaport A&B 66' x 39' 219 360 84 96 Flat-screen video wall with live feed and recording AV capabilities Plaza B 42' x 66' 54 468 450
Plaza C DIMENSIONS 500 Seaport B&C SQ. FT. 180 336 RECEPTION 175 Plaza C 36' x 78' 54 500
Plaza A&B w/Ceiling Height 2,310 120 192 48 20 DIMENSIONS 125 32 40 48 240 Aura 46' x 78' x 9'7" 2,595 140 100 Dining room and conference room Plaza A&B 77' x 66' 2,310 120 192 48 84
Plaza B&C 62.5' x 75' x 10' 2,772 150 245 48 RECEPTION SPACE w/Ceiling Height 1,868 60 216 32 44 56 220 170 15 – 30 Fireplace Plaza B&C 78' x 66' 2,772 150 245 48 84 RECEPTION
2,808 138 240 48 350 1,292 96 64 28 21 32 108 130 Magnum 12' x 27' x 9'7" 351 60 30 – 60 10' x 24.5' 2,808 138 240 48 350
Plaza Meeting Room 51' x 28' x 9' 5,082 220 480 56 100 Flagship 34' x 38' x 11'6" 576 24 340 56 68 80 156 40 Magnum A 23' x 27' x 9'7" 621 10 – 24 15 – 35 Formal restaurant setting Plaza Meeting Room 20' x 192' 5,082 220 480 56 U-SHAPE 100
Plaza Ballroom Lobby 5,148 280 500 56 Flagship A 16' x 36' x 11' 156 280 50 52 58 50 Magnum B 26' x 16' x 9'3" 500 21 – 40 50 Includes two private dining rooms Plaza Ballroom Lobby 5,148 280 500 56 3 PPL Per 6'
246 10 Flagship B 120 264 1,040 10 – 24 246 10
SPACE 3,722 206 TAMO Loft 13' x 80' 229 Semi-private dining area SPACE 3,722 20
TAMO Terrace 12' x 15' x 8'6" 165 20
Lighthouse l CLASSROOM CONFERENCE HOLLOW BANQUET CLASSROOM THEATER CONFERENCE U-SHAPE HOLLOW BANQUET Larkin Boardroom 15' x 10' x 8'6" 6 French windows overlooking the lobby Lighthouse l HOLLOW BANQUET
Lighthouse II 3 PPL Per 6' 3 PPL Per 6' SQUARE 72" rounds 3 PPL Per 6' 3 PPL Per 6' 3 PPL Per 6' SQUARE 72 rounds Business Center Boardroom 8 Lighthouse II SQUARE 72" rounds
SQ. FT. THEATER 25 3 PPL Per 6' 3 PPL Per 6' Comfortable seating DIMENSIONS CLASSROOM CONFERENCE 3 PPL Per 6'
of 12 60 of 12 64" flat-screen television w/Ceiling Height SQ. FT. 3 PPL Per 6' THEATER 3 PPL Per 6' of 12
4,687 220 24 27 Sheltered by permanent umbrellas 25 24
1,428 80 300 144 62.5' x 75' x 10' 4,687 300
96 130 32 34 40 108 51' x 28' x 9' 1,428 220 96
42 24 26 28 36 80

inside front cover and page 1 73

72

Hotel
Brochure

Saddle stitched brochure 4 x 9 Entrance AEntrance Rooms
hotel for ALL seasons... with a view
Seaport Hotel & for all Reasons
world trade center Comfort, luxury and a good night’s sleep
Seaport is the perfect place to get down to business...
S E A T H E D I F F E R E N C ESM or to unwind. We’re right next door to the Boston Enjoy the latest in conveniences and the
Convention & Exhibition Center and adjacent to luxury of a truly comfortable room. Exquisite
Boston’s Financial District. And when it’s time to relax Frette® linens, Keurig® coffee makers, and
we have one of the city’s most luxurious fitness clubs, Bose® Wave radios with MP3 connectivity –
Wave, with a variety of fitness classes and treatments. they’re just a few of the amenities found in
Step outside and you’ll discover Boston’s popular every room.
HarborWalk, the Institute of Contemporary Art and
dozens of the city’s most popular restaurants. It’s all But not all rooms are the same. Some
here in the bustling Seaport District. overlook sweeping harbor views... some
overlook the city skyline. And we offer
The Seaport difference? allergen-free PURE rooms as well for the best
night’s sleep you’ve ever experienced.
• Water taxi and MBTA stop right on our campus
• Complimentary bicycles to explore Boston And don’t forget our selection of suites,
where you can meet, entertain or retreat into
luxurious privacy.

The Seaport difference?

• Luxurious Gilchrist & Soames toiletries
• The Seaport Pillow Library – flat or fluffy,

buckwheat or down – it’s your choice.

S E A T H E D I F F E R E N C E SM

F o r i n f o r m a t i o n p l e a s e c a l l u s a t 617. 3 8 5.4 0 0 0
or visit us at seaportboston.com

|O n e S e a p o r t L a n e B o s t o n , M A 0 2 2 10

Front and back covers OFC Inside front and back covers Sample spread P3 P4 P9
OBC P10
IFC IBC
Food with a viewpoint A Boston’s RightON the WATER,
Start with a passion for fresh, local ingredients. Relax easy-access hotel wHERE EVERYTHING
Add the inspiration of the waterfront and New England REJUVENATE. REWARD IS FRESH, BRIGHt AND
culinary traditions. The result? A wonderful dining YOURSELF. Seaport is right on the harbor... and right WELCOMING
experience, whether you’re into appetizers and martinis It’s easy at Seaport. where all forms of transportation come
in Tamo or savoring Aura’s spectacular regional cuisine. • Concierge for dining, entertainment and together. Welcome to the Seaport Hotel & World Trade
Eat in or eat out. Order In-Room Dining... or a picnic travel arrangements • Ten minutes from Logan International Center. From the fresh sea breeze to our fresh
basket to go. And if you have to eat on the run, there’s a • 24/7 Business Center with complimentary approach to hospitality, we hope your Boston
great sandwich or king-size cookie waiting for you at the computers, fax and color copier Airport by car experience will be everything you wish...
Seaport Café. • Zipcars® in our 2,300-space underground • Directly adjacent to Routes I-93 and I-90 and more.
The Seaport difference? garage
• Honey from our own hives • Seaport Provisions, the gift shop with fine (Massachusetts Turnpike) With amenities like our own pillow library,
• Herbs from our own garden wines and locally crafted gifts as well as • MBTA Silver Line stop on our campus water taxi docks, complimentary WiFi and an
• Seasonally prepared menus featuring local ingredients newspapers and toiletries. • Water taxi service award-winning commitment to sustainability,
Make waves – or not – at our 11,000 square • Trains and buses from South Station to you’ll find this isn’t your typical hotel. We hope
P6 P7 foot Wave Health & Fitness facility, free to you’ll give Seaport four stars for warmth as
hotel guests. New England, New York and beyond well as excellence.
• Exercise classes
• Heated lap pool Be sure to explore the Seaport District and The Seaport difference?
• State-of-the-art fitness equipment Boston! It’s an easy walk to historic and
• Personal trainers cultural attractions and just a few minutes • Service inclusive policy – you never have
• Massage to the Financial District. to worry about tipping
The Seaport difference?
• Yoga, Pilates, Spin, we’ve got them all. The Seaport difference? • Complimentary WiFi in all guest rooms
• Natural light! Work out with a view! and public areas
• Complimentary weekday shuttle service to
P8 P5 downtown and North Station

• The Seaport water shuttle to city waterfront
locations... just 10 minutes to the airport

Distance By Taxi/Car

Logan Airport 10 Minutes
Downtown/Financial
District 5 Minutes
Faneuil Hall 5 Minutes
Boston Common 5 Minutes
Back Bay 10 Minutes

74 75

P2 P11 P12 P1

Catering
Menu

Digital menu 8.5 x 11 Se a p ort chef’s chef’s Se a p ort
culinary experience culinary experience
Se a p ort seasonal seasonal
culinary experience Seaport Culinary Guide from Chef BR E A K FA ST
selections selections
We here in New England are blessed to have four very distinct seasons, each beautiful in its own way. OUR LOCAL SOURCES BREAKFAST UPGRADES continued
And with these seasons we are fortunate to be able to enjoy a variety of seasonal offerings from our Chef has taken the opportunity to reflect the seasonality of New England Seaport is pleased to offer locally sourced produce from a variety of farms in Massachusetts Scrambled Eggs with Tomato and Chive
coastal waters and our farms that have created a rich culinary tradition. where possible in his menu creation, currently we are featuring: and the region. In addition we also source many of our deli meats from McKenzie Country $8 per guest
It is this bounty of seasonal offerings that has inspired me to create what we believe to be a very unique Classics® featuring all natural artisan meats from Vermont.
approach to our banquet menu – a menu that will change each month to bring our guests produce, fish Food inspired by FA R MS . . . . . . . . . . . . . . . OR IGIN Sliced Seasonal Fresh Fruit and Berries Served with Raspberry Yogurt
and other ingredients that are fresh, local and in season. the Far mer to the Chef Back Yard Farms. . . . . . . . . . . Madison, ME $12 per guest
This is a departure from the traditional catering menu which plans out months in advance the specifics Baggott Farms . . . . . . . . . . . E. Windsor, CT
of each meal with specific proteins, starches and vegetables. With Seaport’s Seasonal Offerings we will BR E A K S Brookdale Farm . . . . . . . . . . . Hollis, NH Sliced, Smoked Salmon with Cream Cheese, Capers, Onions, Hard-
select the three key staples for each menu based on what is fresh at the time – just as you would if you Carlson’s Orchards . . . . . . . . . Harvard, MA Cooked Eggs and Sliced Tomatoes, Served with Mini Bagels
were having someone over to dinner at your house. FALL HARVEST BREAK Czajkoski Farms . . . . . . . . . . . Hadley, MA (Serves 20)
Of course for clients who like to plan ahead we will continue to be able to select from an extensive Selection of Local Apples and Pears Dargoonian Farms. . . . . . . . . . Andover, MA $250 per side
selection of menu options for each meal period. Diced Apple with Seaport Local Honey Popcorn Brittle Eva’s Garden . . . . . . . . . . . . S. Dartmouth, MA
And while my emphasis as Executive Chef here at Seaport is to bring to you the best of New England, Cheddar and Pumpkin Dip with Toasted Nut Bread and Crackers Harvest Farms . . . . . . . . . . . . Whately, MA French Toast with Berry Compote
I do so also with the influences of more than forty years of being a culinary globetrotter working in Hot and Cold Apple Cider with Cinnamon Sticks Jonathan’s Organics. . . . . . . . . Rochester, MA $8 per guest
Europe, the Americas and the Far East. Kenney Farms . . . . . . . . . . . . Concord, MA
For each dish that we create here at Seaport, my goal is to combine both what is familiar and $19 per guest Lanni Orchards . . . . . . . . . . . Lunenburg, MA Hickory-Smoked Bacon or Grilled Sausages
approachable with a twist of something unusual based on my experience cooking around the world and New Hampshire Mushroom Co.. . . Tamworth, NH Two pieces per guest
new trends that I’m discovering in the incredibly dynamic and evolving world of food. LUNCH Simone’s Riverside Farm . . . . . . Sharon, MA $6 per guest
I invite you to join me on this culinary adventure and allow me to present a menu that is personal, Two Friends Farms . . . . . . . . . Attleboro, MA
inventive and memorable for you and your guests. SOUPS Wards Berry Farm . . . . . . . . . . Sharon, MA Egg and Sausage Buttermilk Biscuit
Sincerely, Included in your menu price. Wilson Farms . . . . . . . . . . . . Litchfield, NH $8 per guest
Butternut, Bacon and Pear Bisque Yonder Farms . . . . . . . . . . . . Valatie, NY
Executive Chef Richard Rayment Breakfast Pizza, Spinach, Egg, Cheddar
and Seaport $8 per guest
About Chef Richard Thai Spiced Chicken Noodle soup culinary experience
With more than forty years of professional culinary experience, Chef Richard Rayment is a classically trained chef from London Vegetables and Scrambled Egg Whites on Griddle Gluten-Free Bread
who has worked around the world, including London, San Francisco, Sydney, Bermuda and Boston. Chef Richard was trained in SANDWICH LUNCH $8 per guest
the traditional City Guild apprenticeship programs in the UK and then, as a young chef, traveled the world on cruise lines with Included in your menu price.
ports of call in the Mediterranean, South America, and the Far East. Before coming to Seaport, Chef Richard worked in a variety of Hand Carved Roasted Turkey Breast, Housemade Cranberry and Orange Sauce, Scrambled Egg Whites, Feta Cheese, Sun-Dried Tomatoes in Herb
executive chef positions for Ritz Carlton both in San Francisco and Boston and also for the prestigious St. James Club in London. Sage and Onion Stuffing, Ciabatta Bread Tortilla Triangle Wrap
Influenced by the many regional spices and foods that he has experienced on his travels, and the bounty of fresh and local HOT PRESSED SANDWICH $8 per guest
ingredients and food that he first discovered while working in California, his approach to cooking is to combine the best of what is Included in your menu price.
local with the spices and cooking techniques that bring out the best of each element on the plate. Duck Confit, Emmental Cheese, Apples, Watercress, Whole Wheat Bread Se a p ort
culinary experience

BR EAKFAST

*These products may contain raw or undercooked ingredients. The FDA has advised that consuming raw or undercooked 4
meats, poultry, seafood, shellfish or eggs may increase your risk of food-borne illness.
**Contains Nuts.
All prices are subject to a 15% Service charge, a 9% taxable administrative fee and 7% Massachusetts meal tax. Administrative
fees and fees for bartenders, chefs or other station attendants do not constitute a tip or service charge for these attendants.
Beverage prices are subject to change. for Vegan, for Gluten Free. All images are for illustrative purposes only.

Se a p ort Se a p ort Seaport Seaport
culinary experience culinary experience culinary experience culinary experience

BR E A K s BR E A K s lunch lunch

GOURMET POPCORN BREAK 30-MINUTE BREAKS PL ATED LUNCHEONS BUFFET LUNCHEONS
Assorted Flavors of Popcorn in Retro Boxes to include: 30-Minute Specialty Breaks to Enhance Your Meeting Each Luncheon Entrée price includes: Minimum of 10 guests
Aged White Cheddar, Kettle Corn, Sea Salt Appetizer or Salad
Popcorn Enhancers: Individual Boxes of Junior Mints™, Milk Duds™, Minimum of 20 guests Basket of Breads with Sweet Butter SEAPORT DELI CLASSIC
and Raisinettes™ Dessert We are proud to serve our local vendor’s McKenzie Country Classics®
Assorted Spindrift™ Fruit-Flavored Sodas ICE CREAM SUNDAE BREAK Freshly Brewed Coffee, Decaffeinated Coffee and Assorted Teas Natural Artisan Deli Meats.
Chilled Flavored Mineral Waters French Vanilla, Cappuccino and Double Chocolate Ice Cream
$20 per guest; additional $5 under 20 guests Variety of Tempting Toppings and Sauces to include: LUNCHEON APPETIZERS AND SALADS Mixed Green Salad with English Cucumbers, Baby Tomatoes,
M&M’s™, Mini Reeses™ Peanut Butter Cups™, Feuilletine, Please select one: Peppers, Carrots & Herb Dressing
STARBUCKS™ CAFÉ ENERGIZER Strawberry Compote, Hot Fudge Sauce, Caramel Sauce, Whipped Freshly Sliced Roasted Turkey Breast, Slow-Cooked Roast Beef,
Mini Assorted Cookies and Brownies Cream, Cherries (All toppings except Feuilletine.) Soup Baked Ham and Tuna Salad
Espresso Shortbread Freshly Brewed Regular, Decaffeinated Coffee and Assorted Teas New England Clam Chowder A Selection of Cheeses, Crisp Leaf Lettuce, Sliced Tomatoes and
**Mini Biscotti $20 per guest; additional $5 under 20 guests Half-Sour Pickles
Whole Fresh Fruit Salad Quinoa and Kale Salad with Citrus and Pomegranate Dressing
Chilled Bottled Starbucks™ Frappuccinos THE DISTRICT **Endive and Gem Salad, Curried Walnuts, Grapes, Assorted Breads to include: Sliced Breads, Pita Pockets and
Starbucks™ Brewed Coffee, Starbucks™ Decaffeinated Coffee and Warm Mini Pretzel Bites Berkshire Blue Cheese, Red Wine Glaze Fresh Rolls
Assorted Teas Variety of Dipping Sauces to include: Cheddar & Horseradish, Hand-Picked Greens, Tiny Tomatoes, Cucumber, Individual Bags of Cape Cod™ Chips
$26 per guest; additional $5 under 20 guests Spicy Honey Mustard, Nutella™ Herb Dressing Assorted Seasonal Pastries
Bowls of Warm Nuts Crisp Romaine, Caesar Dressing, White Anchovies, Focaccia Croutons Sliced Fresh Fruit
BUILD YOUR OWN TRAIL MIX Assorted Candy Bars Shaved Asparagus Salad, Assorted Greens, Pickled Shallots, Shaved Freshly Brewed Coffee, Decaffeinated Coffee and Assorted Teas
Mason Jars of: Chocolate Chips, Dried Cranberries, Golden Raisins, Assorted Soft Drinks, including Diet Manchego, Lemon Vaigrette, Lemon Zest $50 per guest; additional $5 under 10 guests
Almonds, Cashews, Mini Pretzels, Crushed Granola, Sesame Sticks, $20 per guest; additional $5 under 20 guests
Salted Sunflower Seeds HOT LUNCHEON ENTRÉES THE DISTRICT BUFFET
Assorted Spindrift™ Fruit-Flavored Sodas CHOCOL ATE, CHOCOL ATE, CHOCOL ATE Cauliflower and Arugula Soup with Crouton and Pancetta Crumble
Freshly Brewed Regular, Decaffeinated Coffee and Assorted Teas Milk Chocolate Toffee Sea Salt Bark By Land Roast Beef, Fennel & Kale with Pomegranate Seeds and Lemon
$21 per guest; additional $5 under 20 guests Dark Chocolate Dipped Strawberries Seaport Honey-Mustard Chicken Breast, Potato Pancake, Pickled Dressing
Mini Chocolate Chip Cookies Vegetables Chilled Mediterranean-Spiced Chicken, Chickpea and Feta Salad
SEAPORT’S OWN HONEY BREAK Assorted Soft Drinks, including Diet $51 per guest Chilled Couscous, Quinoa, Roasted Vegetables, Carrot Pesto
Enjoy these Honey Treats from our own hives: Hot Chocolate or Chocolate Milk Chilled Balsamic-Marinated Sliced Sirloin, Blue Cheese and
Honey and Vanilla Cupcakes Freshly Brewed Regular, Decaffeinated Coffee and Assorted Teas Grilled Flat Iron Steak, Green-Onion Mashed Potatoes, Tomato and Caramelized Onions
Banana, Blueberry, Bee Pollen Smoothie “Shots” $22 per guest; additional $5 under 20 guests Red Onion Marmalade Fresh Rolls and Pita Pockets
Honeyed Fresh-Melon Cubes with Chia Coconut Pudding $54 per guest Assorted Seasonal Pastries
Se a p ort Honey & Bee Pollen Popcorn Freshly Brewed Coffee, Decaffeinated Coffee and Assorted Teas
culinary experience Honey and Orange Iced Tea By Sea $54 per guest; additional $5 under 10 guests
$28 per guest; additional $6 under 20 guests Umami-Dusted Salmon, Choy, Jasmine Rice, Sesame Ponzu Sauce
BR E A K s $52 per guest
Please let us know if you would like to arrange a visit from our
beekeeper, Edwin Medrano, to enhance your break for 30 minutes By Farm
@ $150.00. Vegetarian Wild Mushroom Stroganoff, Hand-Cut Noodles
$49 per guest
*These products may contain raw or undercooked ingredients. The FDA has advised that consuming raw or undercooked
meats, poultry, seafood, shellfish or eggs may increase your risk of food-borne illness. *These products may contain raw or undercooked ingredients. The FDA has advised that consuming raw or undercooked *These products may contain raw or undercooked ingredients. The FDA has advised that consuming raw or undercooked 16 *These products may contain raw or undercooked ingredients. The FDA has advised that consuming raw or undercooked 18
**Contains Nuts. meats, poultry, seafood, shellfish or eggs may increase your risk of food-borne illness. meats, poultry, seafood, shellfish or eggs may increase your risk of food-borne illness. meats, poultry, seafood, shellfish or eggs may increase your risk of food-borne illness.
All prices are subject to a 15% Service charge, a 9% taxable administrative fee and 7% Massachusetts meal tax. Administrative 8 **Contains Nuts. 7 **Contains Nuts. **Contains Nuts.
fees and fees for bartenders, chefs or other station attendants do not constitute a tip or service charge for these attendants. All prices are subject to a 15% Service charge, a 9% taxable administrative fee and 7% Massachusetts meal tax. Administrative All prices are subject to a 15% Service charge, a 9% taxable administrative fee and 7% Massachusetts meal tax. Administrative All prices are subject to a 15% Service charge, a 9% taxable administrative fee and 7% Massachusetts meal tax. Administrative
Beverage prices are subject to change. for Vegan, for Gluten Free. All images are for illustrative purposes only. fees and fees for bartenders, chefs or other station attendants do not constitute a tip or service charge for these attendants. fees and fees for bartenders, chefs or other station attendants do not constitute a tip or service charge for these attendants. fees and fees for bartenders, chefs or other station attendants do not constitute a tip or service charge for these attendants.
Beverage prices are subject to change. for Vegan, for Gluten Free. All images are for illustrative purposes only. Beverage prices are subject to change. for Vegan, for Gluten Free. All images are for illustrative purposes only. Beverage prices are subject to change. for Vegan, for Gluten Free. All images are for illustrative purposes only.

76 77

Email 79
Signatures

Email signatures will be changed for each
season. Within 2-3 days of the actual
season date change a new signature
will be sent to you with instructions for
application.

CELEBR ATE SPRING AT SEAPORT

S E A T H E D I F F E R E N C ESM
To learn more about Seaport’s commitment to the environment click here.

78

How Do While we’re
We Work
With
Each Other?

a big hotel, we feel

• A key to our success is the ability to other departments and team members in more like a boutique
work collaboratively both within and order to create extraordinary experiences
across departments to create the best for our guests. with a cozy lobby and
product offerings and deliver the best • We support and value each other.
service – both to our guests and to • We celebrate each other’s successes residential design
each other. If what you are doing in • We provide constructive feedback to our
terms of procedures and practices team members and our managers FRESH SEAPORT
impacts another department it’s critical • Whenever we are creating new initiatives GUEST MOMENTS
that you get their feedback and buy- we always have a plan: TRAINING
in. And if it impacts the guest and • Is it within budget? OF
clients and marketing and sales need • Who owns the project? TRUTH
to promote you must get their input • Is there an internal and external
before implementing! communication plan?
• What is the roll-out/launch plan?
• We always think about what’s best for • What follow-up is needed and what are
the guest as our first priority the measurements to determine if it’s
successful.
• We always think about how to work
respectfully with each other and what
the impact of what we do will have on

Empowerment

80 81

Quality At Surprise and delight
Seaport. the guest by sending them
How Do We
Stay On Top? an amenity.

One of the many reasons why we survey to identify areas of opportunity opportunity to create “wow” moments If you hear they are
receive such high praise from our for improvement and to understand for our guests. These ‘Moments of celebrating a special day by
guests and clients is our commitment our key strengths and weaknesses. The Truth” can take the form of engaging
to continuous improvement and our results are shared daily throughout the and assisting guests in ways that are making a request of F&B.
commitment to quality. organization and are incorporated into beyond their normal expectations or by
our quality plans. offering them complimentary amenities Create a memorable
We use a variety of quality process tools • Trip Advisor. We monitor guest and services. And all team members are guest experience.
to ensure that the quality process is comments on TripAdvisor and other actively training and encouraged in our
always foremost in our minds: third party websites such as Expedia daily Empowerment philosophy. Create a memorable experience
to understand what our guests are saying • QCards. We use QCards to give by buying a guest dessert or a drink.
• A nnual Quality Plan. The annual plan about us, to interact with them after each other recognition for going above
developed by each department by their stays and we use their comments and beyond to serve our guests and Anticipate our guests'
its managers and team member> It as learning tools for continuous each other. QCards can be awarded by needs by asking questions
identifies strengths, weaknesses, areas reinforcement and improvement. managers to team members and team
of opportunity for improvement and • M ystery Shops. We use mystery members can also award QCards to each and assisting.
feedback from other departments shopping services to get 360 degree other with the approval of a manager.
with resulting action steps for the feedback on the guest experience at Ask your manager for details. Help a lost guest by escorting them
year ahead. The quality plan should Seaport from the time of reservation to to their destination.
be shared with all members of each the time the guest leaves and everything
department and regularly reviewed in between. 83
and discussed. • E mpowerment. We empower our team
members to use their own initiative to
• M edallia. This is our guest satisfaction do what’s right for the guest and to
survey where we get ongoing correct problems on the spot and as an
feedback from our guests on their
experience at Seaport. We use this

82

OVERVIEW 85

Our
Commitment
To Corporate
and Social
Responsibility

• We pride ourselves for having
one of the most extensive and
impactful sustainability initiatives in
the Northeast and we have been
recognized many times for being one
of the Northeast’s and the country’s
“greenest” hotels. We constantly
challenge ourselves to find ways to
do even better in this area and we
actively monitor and manage our
results. Our “Green Resume” can be
found on Seaportboston.com under
Sustainability.

• We’re also active in supporting the
community we live in through a variety
of initiatives including:

• Donations to a variety of charities
that support children and education
in Boston

• In-kind donations for charities
holding events here at Seaport

• Voluntarism by our team members
in a variety of causes including
Habitat for Humanity, The Ride to
End Alzheimer’s, the Rodman Ride
for Kids and many others.

84

In Summary

At Seaport we’re proud of what we do and how we treat our guests and each other. Many team members describe us
as having a family environment, one in which we mutually support each other and our goals and dreams. We believe that
we have a unique culture here that fosters a true sense of pride in what we do and a desire to create memorable
experiences for our guests -- and to continually improve and grow as an organization. Our brand positioning, brand
standards and visual look and feel reinforce our brand experience and are a critical component of our success because
they are how we are seen in the market and how consumers identify with us. Maintaining them consistently in everything
we do is critical to helping us stand out in a crowded maketplace.

S E A P O R T. S E A T H E D I F F E R E N C E . SM

86 87


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