JULY 2009 16 CEO Café - the Coffee with Health-giving Benefits Special features of CEO Café: No compromise for natural taste, pure coffee beans with no flavouring essence or preservatives added. In keeping with the principle of being free from any flavouring essence or preservatives, CEO Café is specifically designed and processed using only selected prime coffee beans freshly brewed for its premium taste. What’s more, it is exclusively enriched with Yung Kien Ganoderma to enhance the unmistakable aroma unique only to top-grade coffee for its warm, nourishing, smooth, sweet-smelling, and pleasant after-taste that would linger on from the very first sip! It does not contain any trans fats: the use of natural lowfat, non-dairy creamer derived from coconut. In striving to live up to the health concept of doing away with the inclusion of cheap, substandard raw ingredients, only premium grade, health-giving natural coconut milk of rich aroma is used for extraction and processing into purely natural low-fat, non-dairy creamer that is free from any toxin or trans fat and does not degenerate easily, giving a supreme coffee beverage that does not incur any health burden! About Coconut Milk Mention coconut and chances are many people would shy away from it, believing that it is a source of cholesterols. And of course this is a common fallacy. Actually, what coconut milk contains is medium-chain plant saturated fat, in contrast to the long-chain plant saturated fat. Medium-chain plant saturated fat can be more readily absorbed by the stomach and the intestines and hence will not stay idle in the gastrointestinal system waiting for its turn to be digested. As it is directly delivered to the small intestines instead of building up in the stomach, it does not lead to obesity. Furthermore, as coconut milk can be easily digested and absorbed in the stomach and the intestines for efficient utilization and conversion into energy, it will not form deposits on the intestinal walls to cause hardening of the arteries, neither will it precipitate in the fatty cells to create overweight problems. Coconut milk also features the characteristics of remaining stable at high temperatures and will not produce the harmful trans fat, neither will it become easily oxidized, nor transform into free radicals. 20 sachets / box Distributor Price: RM29.50/S$14/B$14 Retail Price: RM35/S$16/B$16 PV: 22 Researched and developed by Biotechnology R & D Institute of Shuang Hor Group, CEO Café has become what it is today a favourite coffee beverage for everybody, thanks to Shuang Hor’s constant pursuit for a superior product quality in line with its spirit and corporate culture. Nutritionist Ng Jia Yee
JULY 2009 17 The Benefits of CEO Café: 1) Improve mental alertness It is capable of exciting the central nervous system in the brain, extending the hours of staying alert, enhancing mental sharpness, and increasing mental focus and concentration to help elevate job performance and learning faculty. 2) Protect cardiovascular functions Coffee is known for its rich content of phenol compounds, which are powerful antioxidants capable of retarding the speed with which low density lipoproteins (LDL) are oxidized by up to three times, in addition to dissolving blood clots and discouraging the formation thrombi. Furthermore, coffee has an amazing effect in improving vascular constriction to prevent the onset of headache as a result of vascular dilation in the brain. As CEO Café is also enhanced with Yung Kien Ganoderma extract, it exhibits exceptional efficacy in relieving migraine. 3) Antioxidant effects CEO Café offers a rich blend of caffeine, caffeic acid, Yung Kien Ganoderma extract, and other antioxidant substances, which work wonders in combating the healththreatening free radicals found in our body. Free radicals are the prime culprits behind many health problems (such as cardiac lesion, arteriosclerosis, stroke, emphysema, Parkinson’s disease, etc). Excessively high level of free radicals will also adversely affect our metabolism, destroy body cells, and wreak havoc to the various organs and tissues. 4) Control bodyweight Caffeine is capable of increasing the rate of the caloric expenditure in the human body. Research findings have So now you have learnt that the consumption of CEO Café not only serves to pamper your taste buds but also contributes to rejuvenating your body! As CEO Café is 100% free from melamine, it offers you the best health care assurance as a coffee beverage to keep you revitalized all day long! How to Consume CEO Café Add 1 sachet of CEO Café into 120ml-150ml of boiling water, stir well, and it is ready to be served. Formulations with or without sugar are made available to suit your needs. Yes, sipping a cup of CEO Café after a meal can certainly be a way to enrich your lifestyle. shown that the consumption of 1 cup of CEO Café is good enough to speed up the breakdown of fat content in the food, elevate the body’s metabolic rate by 3~4%, and increase caloric expenditure. That explains why regular consumption of CEO Café can be helpful in cutting down bodyweight. 5) Promote digestion As caffeine has the ability to excite the sympathetic nerve and encourage the secretion of gastric juice, having a cup or two of CEO Café can help digestion and prevent gastroptosis. 6) Promote diuresis CEO Café is capable of promoting kidney and diuretic functions to increase the volume of urine and improve the condition of bloated stomach and dropsy or oedema. As such, its consumption will also entail an increased frequency of urination. 7) Improve the condition of constipation CEO Café is effective in exciting the secretion of gastrointestinal hormones to promote peristaltic activities, hence can be consumed as an instant purgative to encourage bowel movement. 8)Increase physical agility Caffeine is also helpful for athletes, as it can increase our physical agility, facilitate muscular contraction, and boost athletic performance. 9)Work as an antidepressant Consuming an appropriate amount of coffee can help improve alertness, promote a cheerful frame of mind, and hence relieve the symptoms of depression. It other words, as you enjoy the great taste of CEO Café, it also effectively melts away the stress in you.