English_Newsletter_Apr_2022

Apr 2022 Birlacril™ New sletter

Radianza™ & Regel™ : sustainable options in Acrylic

Focusing on environment is the prime focus of all companies across the industries. We have a relentless
focus on sustainability and to align towards Aditya Birla Group's vision of a Sustainable organization, we
are taking various initiatives to constantly improve our environmental footprint.

Our new product development strategy is disproportionately inclined towards innovating products that
have good environment footprint throughout the life cycle

• Radianza™: our flagship brand, is one of the

most eco-friendly and sustainable fibers made
with gel-dyeing technology which helps reduce
the consumption of natural resources and create
much less pollution. Radianza™ is the only acrylic
fiber that has MSI scores from Higg Co, based on
an independently verified LCA study. This study
shows that a sweater made with Radianza™
requires 30 litres less water, 25 MJ less energy
and 1.45 kg CO2 equivalent less Global Warming
potential than the one made with conventional
acrylic and dyeing process. Radianza™ is also the only first and only acrylic fibre to receive bluesign®
APPROVED certification. Radianza™ is available in a wide range of shades (more than 200 shades).

• Regel™: our brand-new recycled acrylic fibre,

made from recycling acrylic waste. Regel™ is a
unique innovation and an attempt to solve “waste
generation & waste management” problem in the
industry. It is manufactured with an authentic and
intimate chemical recycling process which ensures
that it has similar features and benefits as
conventional acrylic fibre like warmth, comfort and
vibrant shades. Regel™ is also a GRS certified acrylic
fibre.

Radianza™ & Regel™ are trademarks of Thai Acrylic Fibre Co.,Ltd.
For more information, please contact us at [email protected]

Radianza™ Hand Tufting Carpet Collection by Artstory launched at
Mango Art Festival

Artstory by Autistic Thai have launched a hand-tufting carpet
collection made from Radianza™ fibre at Mango Art Festival,
crafted by students from Craft Creator Studio.

Artstory by Autistic Thai is a social enterprise, to support
autistic people to earn steady income for themselves and their
family. "At Autistic Thai Foundation, we train autistic students
with special curriculum to develop their skill sets and mentality.
We bring the art and music class into the treatment method
and we could see that, there are many talented autistic artists
who create amazing work. That was the beginning of Artstory,
to bring their works into merchandises and promote to the
market, and the artists are paid while working here. Not only
our own merchandises, we also work collaboration with many
other brands and corporates in Thailand and international. We
are invited to join many art exhibitions as well, for example,
Mango Art Festival. This is our second year to join such an iconic
art festival in Thailand.

“We are excited about our concept this year because we have
never done home textiles before. We were thinking about
making carpets designed by our autistic artists, and we were looking for sustainability concept. Then we saw the
news that Craft Creator studio launched Radianza™ yarns in their hand-tufting carpet class. So we got the idea
how to bring our concept to life." – says Varath Janthayanond, Director at Artstory

"We work collaboration with many government and private sectors in Thailand, and with local communities. So
when Thai Acrylic Fibre and Autistic Thai told us about this project, we undoubtedly agree to join this project. The
artworks created by autistic are incredible, and we have many students who took our workshop class and still
making carpets as their second income to help making these into the final products. It is good for every party and
to the world, too." - says Nitivit Shardsubsin, owner and Creative Director of Craft Creator / The Cave Workshop
Studio.

Thai Acrylic Fibre Co. Ltd. Incorporated in 1987, Thai Acrylic Fibre (TAF) ranks among
888/168-169, Mahatun Plaza, the top five quality acrylic fibre producers globally. The company
16th Floor, Ploenchit Road, has a strong focus on system improvements and has established
Bangkok 10330 comprehensive standards of ISO 9001:2000, ISO 14001,
OHSAS 18000 and SA 8000. We produce more than 14 differ-
Phone: +66 (0) 2-253 6754 ent types of specialty fibres for various applications ranging from
Fax: +66 (0) 2-253 4769, 253 6734 sweaters, blankets, carpets, circular knitting and technical fibres for
Email: [email protected] outdoor applications.

www.birlacril.com
www.durashineoutdoor.com
www.radianza.world