English_June_2021

Jun 2021 Birlacril™ New sletter

TAF Launches Fabricology Mobile App

We are excited to share with you that we are the first
acrylic fibre manufacturer in the textile industry to
launch an educational mobile application called
“Fabricology”.
Fabricology is an educational cum technical service
app developed with the purpose to increase the
engagement and interaction with the customers
during this Covid Pandemic Era.
This app is a one-stop platform that has been
purposely created to respond to the needs of the customers and the new virtual world that we are living
in. The app allows users to learn more about acrylic fibre and acrylic fibre processing. “Technical service
is one of our differentiated offerings which is valuable to our customers. Fabricology application offers
video courses of our technical teams explaining the best practices and challenges of various stages in
spinning. It is also a place where users can share ideas and ask questions back and forth with our teams
as we don’t want the pandemic to be a hindrance in this valuable interaction.”, says Thomas Varghese,
Business Head – Textiles, Aditya Birla Group.

The users of Fabricology can take short online video courses: points and certifi-
cates will be received afterwards. They can also ask questions directly via the app.
Moreover, they can have access to the information about TAF specialty fibres,
Product Specifications, TAF Newsletters and TAF latest innovation news at their
fingertips.
The app is released in English but will soon be released in all the languages where
TAF’s customers are based in.

Fabricology is available for both Android and IOS at no cost.

IOS: https://apps.apple.com/by/app/fabricology/id1558660345

Android: https://play.google.com/store/apps/details?id=retail.connect

Cleanliness launches antimicrobial home textile product with Amicor™

Cleanliness, a new brand operating under Shadong Cleanliness
Bio-technology Co.,Ld., has launched a range of antimicrobial home
textile products using Amicor™ fibre. Amicor™ is a specialty
anti-microbial fibre which has been tested according to ISO
18184:2019 against SARS-Covid-2 virus (COVID-19) and has been
shown to reduce the number of infective virus particles by 99% in
only 18 seconds.

Cleanliness is a new brand established in 2019 under the company
called “Shadong Cleanliness Bio-technology Co.,Ltd., which is
currently selling online marketing places: Taobao and Alibaba. They
focus on research & development of antimicrobial products along
with the concepts of health promotion. “The world is facing an unprecedented crisis with Covid-19
resulting in people being forced to spend a lot of time at home and sleep in their own beds every night.
Infrequent cleaning of bedsheets and pillowcases result in a good habitat for bacteria, fungi and viruses
that could lead to a whole host of health problems. Not only do we care about hygiene in the bedroom
but also about our consumers’ sleep hygiene. We are committed to innovate our products using
Amicor™ fibre that comes with antimicrobial, antifungal and antiviral capabilities to provide our
consumers with assurance of optimal freshness and hygiene for our home textile products.”, says
Mr. Bi, a Cleanliness spokesman.

“There is a sudden rise in demand for fabrics with antimicrobial
properties that prevent the growth of virus or bacteria due to Covid-
19 pandemic, we are excited to be part of Cleanliness home textile
products. We are confident that, with the proven performance of
Amicor™ against a vast array of bacteria, viruses and fungi, it can
bring a lot of value in towards wellness and improving the hygiene in
home textile products.”, says Ashwini Chotani, Chief Marketing
Office, TAF.

Amicor™ is a trademark of Thai Acrylic Fibre Co.,Ltd.

Thai Acrylic Fibre Co. Ltd. Incorporated in 1987, Thai Acrylic Fibre (TAF) ranks among
888/168-169, Mahatun Plaza, the top five quality acrylic fibre producers globally. The company
16th Floor, Ploenchit Road, has a strong focus on system improvements and has established
Bangkok 10330 comprehensive standards of ISO 9001:2000, ISO 14001,
OHSAS 18000 and SA 8000. We produce more than 14 differ-
Phone: +66 (0) 2-253 6754 ent types of specialty fibres for various applications ranging from
Fax: +66 (0) 2-253 4769, 253 6734 sweaters, blankets, carpets, circular knitting and technical fibres for
Email: [email protected] outdoor applications.

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