July-2020-English

July 2020 Birlacril™ Ne w sletter

New Radianza™ documentary launched—highlights the key
environment issues related to Fashion Industry

We have launched a new video on the eco-friendly fibre, Radianza™. The new video is a full documentary of
approx. 3 minutes and explains the key problems facing our industry as far as pollution is concerned and how
Radianza™ is one of the solutions for sustainable fashion. “Since we have launched Radianza™ into the market,
we have received more and more inquiry from our customers and got attentions from brands, and mills that now
are shifting to sustainable products and looking for materials to fill in their sustainable ranges. What is happening
now is, people only concern about raw materials to make sustainable products. However, no matter they are
natural or synthetic fibres need to pass through a lot of production process, and each process consumes a lot of
natural resources. Dyeing process is one of the most toxic stages in our industry. It consumes a lot of water,
energy, chemicals, and also pollutes by discharging unused dyes back into the environment. All of these are
hidden behind which is barely communicated to the public. That is the reason why we created this documentary
to, at least, remind everyone that “sustainability” and “eco-friendly” should take the whole process into concern.”
said Ashwini Chotani, Chief Marketing Officer of Thai Acrylic Fibre.

A third party Life-Cycle-Assessment (LCA) of Radianza™ fibre was done and it shows that, by using Radianza™
to make one garment could save up to 30 litres of alongwith other environment benefits.

Watch the full documentary on our YouTube channel at https://youtu.be/jKtMDIBJ5F4

Zenph brand launches anti-microbial denim range with Amicor™

Zenph, an apparel brand in China, has launched a new range of anti-
microbial jeans, developed with Amicor™ fibre. Zenph is a young
brand established in 2017, specializes in functional garments for sports-
wear and outdoor products

This new range is called SURPASS LIMITS and uses the
FRESHEVER DENIM® fabric developed by Prosperity Textiles
which uses Amicor™ as a main ingredient. Mr. Wu Tingbin, General
Manager of Zenph, says, “Since the inception of Zenph, our focus is
on bringing high performance products for our consumers. We are a
sports and outdoor brand and one of the key features of any
performance fabric is to keep the wearer fresh and healthy. We chose
Amicor™ for our SURPASS LIMITS denim range because it is one of
the unique technologies that could withstand the heavy washes our
jeans go through and provide the permanent anti-bacterial property to
the garments. Since consumers choose Zenph for an active lifestyle,
presence of Amicor™ will ensure that they are able to do their
activities without worrying about the bad odor or growth of microbes
that could occur because of the sweat.”

Zenph’s new range can be bought online at

https://www.xiaomiyoupin.com/detail?gid=129739&from=singlemessage&is
appinstalled=0

Durashine™ brand now has a new website !

We have a brand new website dedicated to Durashine™ brand for all your outdoor needs. The new website not only
features the high performance Durashine™ fibre but also the products of our SELECT partners.

Check out this and more at https://www.durashineoutdoor.com/

Thai Acrylic Fibre Co. Ltd. Incorporated in 1987, Thai Acrylic Fibre (TAF) ranks among
888/168-169, Mahatun Plaza, the top five quality acrylic fibre producers globally. The company
16th Floor, Ploenchit Road, has a strong focus on system improvements and has established
Bangkok 10330 comprehensive standards of ISO 9001:2000, ISO 14001,
OHSAS 18000 and SA 8000.
Phone: +66 (0) 2-253 6754
Fax: +66 (0) 2-253 4769, 253 6734 We produce more than 14 different types of specialty fibres for vari-
Email: [email protected] ous applications ranging from sweaters, blankets, carpets, circular
knitting and technical fibres for outdoor applications.
www.birlacril.com