Nov-2020-English

Nov 2020 Birlacril™ New sletter

TAF & Sol-Out launched anti-microbial outdoor fabrics in IFAI Expo

Thai Acrylic Fibre Co. Ltd. (TAF) and Sol-Out® brand launched a new collection of anti-microbial Outdoor fabrics in
the IFAI Expo 2020, held virtually from November 2 –12, 2020. This 100% Acrylic collection is made by combining
two specialty fibres of TAF – Durashine™ and Amicor™. Durashine™ fibre is a high performance solution dyed
acrylic fibre suitable for various outdoor applications including awnings, outdoor-furniture, Carpets and marine
exterior etc. Color brilliancy, durability and performance characteristics of fabrics made with Durashine™ fibre
remain unchanged year after year, as it is manufactured using highly advanced technology that supports weather
and UV resistance. Amicor™ is an anti-microbial fibre, which is specially engineered by incorporating additives into
the core of the fibre. The fibre has shown its effectiveness against bacteria, fungi and lately against viruses. In a
recent test done according to ISO 18184:2019 against SARS-Covid-2 virus (COVID-19), Amicor™ has shown to
reduce the number of infective virus particles by 99% in only 18 seconds.

The new range is made specifically for Outdoor Upholstery, as the occurrence of human contact is much more.
“Studies have shown that microbial (bacteria or fungus) activity increases with increase in moisture. Outdoor fabrics,

even though with water
repellent treatments, are
subject to changing conditions
of temperature and humidity a
lot more than other textile
products. Therefore, we came
up with the idea of developing
this range with Durashine™
and Amicor™”, says Mr.
Thaveechai Sirikulthada
(Dev), Director of Bulliontex
(Sol-Out® brand).

The range was launched alongwith 100% Durashine™ Solution-dyed acrylic fabrics for Shades, Upholstery and
Marine Canvas. “We had a very good experience last year at IFAI Expo where we realized that the Outdoor
manufacturers and buyers are looking for new innovations. Therefore, we strongly believe that this new range will
be appreciated by the customers who will visit the show”, adds. Mr. Tuhin Kulshreshtha, Head of Marketing Value
Added Products, TAF.

Amicor™ is a trademark of Thai Acrylic Fibre Co. Ltd.
Durashine™ is a trademark of Thai Acrylic Fibre Co. Ltd.
Sol-Out® is a trademark of Bulliontex Co. Ltd.

GLORIA launches a denim collection with Amicor™ fibre

Chinese women’s fashion brand, GLORIA has launched a new denim collection with Amicor™, the anti-microbial
fibre from Thai Acrylic Fibre Co., Ltd, with fabric produced by Prosperity Textiles. GLORIA is the first and ongoing
brand in China that combines global traveling trend into women’s fashion since 1995. The brand’s philosophy,
“Travel More, Live More” is not only talking
about trips, but also positive mindset and
open-minded to accept new thing, inspire
women to go out and experience lives.

“As our brand’s philosophy, we always
motivate women to travel, to exchange and
share cultures, and to experience nature in
order to broadening their perspective. Denim
is one of the popular choices they would
wear and bring along the trip. It is
comfortable, easy to move, match well
various style of top. Moreover, it can be
worn many times, which could save space in
the suitcase. From that, by adding Amicor™
in denim collection is to encourage our cus-
tomers to explore the world without worrying
about what to wear, bring, and find laundry
during the trip.” said spokesperson from
GLORIA. Amicor™ is one of many specialty fibres of Thai Acrylic Fibre Co., Ltd (Aditya Birla Group). Its anti-
microbial function is specially engineered by incorporating additives into the core of the fibre. The technology gives
exceptional durability and long-lasting upto 100 washes, and only produced and available at TAF.

“One of the purpose that people wear denim because of its usage. The more it looks worn-out, the more it seems
precious. We are proud that Amicor™ has been able to add value to GLORIA collection, which supports the brand’s
philosophy. GLORIA is running 500 stores in China and we hope that, this denim collection with Amicor™ would help
GLORIA’s customers enjoy traveling and experiencing life.” said Ashwini Chotani, Chief Marketing Officer, TAF.

Amicor™ fibre has recently been tested highly effective against Sars-Cov-2 (COVID-19) Virus.

Amicor™ is a trademark of Thai Acrylic Fibre Co. Ltd.

Thai Acrylic Fibre Co. Ltd. Incorporated in 1987, Thai Acrylic Fibre (TAF) ranks among
888/168-169, Mahatun Plaza, the top five quality acrylic fibre producers globally. The company
16th Floor, Ploenchit Road, has a strong focus on system improvements and has established
Bangkok 10330 comprehensive standards of ISO 9001:2000, ISO 14001,
OHSAS 18000 and SA 8000. We produce more than 14 differ-
Phone: +66 (0) 2-253 6754 ent types of specialty fibres for various applications ranging from
Fax: +66 (0) 2-253 4769, 253 6734 sweaters, blankets, carpets, circular knitting and technical fibres for
Email: [email protected] outdoor applications.

www.birlacril.com

www.durashineoutdoor.com