2021 Looking Ahead

2021 HERE ARE THE MACRO TRENDS THAT WE Order For Pick Up:
SEE MAKING A MORE PERMANENT MARK:
Looking Ahead... We will see a big increase in ‘Order For Pick Up’, as
Online vs In-line: brands drive foot traffic into their bricks and mortar
2020 HAS CERTAINLY BEEN AN retail stores in response to consumers growing
INTERESTING YEAR SO FAR! We will continue to see growth in online retailing as demand for ‘local and immediate’.This extra
We are experiencing change at consumers continue to enjoy the safety, convenience and traffic offers opportunities for another chance to
breadth of choice that the internet affords, many shunning sell, as store navigation and displays can be used to
an accelerated rate across almost a trip to the mall or local high street preferring to transact inspire and excite with maximum effect.
every aspect of our lives, not least from afar. For those retailers with a loyal brand following,
this presents an opportunity to expand their current
in retail. So how do we plan product line, curating a ‘one-stop-shop’ for key occasions
ahead when things look to be and events, reaching more consumers as store location is
no longer a barrier to success.
changing and unfamiliar?
How do we shape our retail The online shopping experience will need to become
businesses for next year? Do we richer; video, 360 product photography and added
respond to the changes that we value content will be key to replicating the physical and
see around us, or will life return interactive nature of store shopping.
to the same as it was at the
IDEAS:
beginning of the 2020?
Source products that look good online and in-store,
www.vividwrap.com ship easily and provide inspiring ideas and solutions
e.g. Offer gorgeous gift packaging with gifts
– Folding Gift Boxes with Tissue and Tags.

Expand your product line in areas where you have
existing strengths... e.g. Holiday – add Tree Ornaments,
Tree Lights, Stockings,Tree Skirts and Gifting!

Create online product packages to drive up the sale
value e.g.VLUX WRAP BOX – contains Coordinated
Gift Wraps,Tags,Tissue etc... colour/occasion themed
– everything you need!

Create ‘Exclusive to Us’ or ‘Limited Edition’ lines
with Vivid. Add a captivating story and we will create
video to support it online and on social media!

ROLL WRAP LABELLING

FRONT BACK

SEE HOW WE HAND
MAKE OUR COTTON

PAPERS AND GET
GREAT WRAPPING

TOP TIPS!

WATCH THE VIDEO

Staying Local, Feeling Connected: Green Appetite: SKU 89000

Many consumers will want to continue to ‘Stay Local’, which means that the shopping 0 123456 789000
experience will be a key factor in encouraging foot traffic back into stores. Consumers $33.99
have become ‘Mission Shoppers’ during the past few months and whilst continuing to
maintain a safe place to shop goes without saying, retailers will also need to find ways With growing concerns for what we buy, where it has come from and the
to encourage consumer dwell time by creating an inspiring shopping experience to
rival the convenience from online competitors. impact on our planet, we will see increased consumer interest in ethicalMade with 100% Recycled Cotton Fibre, sourcing
Introducing ‘Added Value’ in-store services in response to local needs; gift wrapping, Certified by GRS
product demo’s, private shopping events, will help to create a sense of destination. CU1016617GRS-2019-00014334
Refreshing in-store product lines more frequently with ‘New In This Month’ and
‘In-store Exclusives’, to encourage more frequent visiting and create sense of reward and the environment. Consumers are actively seeking out recycled, organic
and delight.
Using social media targeting, national retailers will connect with their audience at a and sustainable product alternatives and responsible retail brands will be
local level... keen to create community and connection.
IDEAS: openly promoting and engaging in this conversation by offering products with

Create a program of smaller and frequent in-store launches taking advantage of recognised environmental credentials.The future of consumerism relies upon us
our lower MOQs. In-store exclusives...‘Wicked Halloween’,‘Grateful Thanksgiving’,
Small Gifting, Stationery and Gift Packaging ideas. creating great product without costing the Earth.This is no longer a hippy myth...
Let us help you to launch an in-store Gift Wrapping Service!
or a passing trend!
www.vividwrap.com
IDEAS:

Create a completely ENVIRO / SUSTAINABLE
COLLECTION and shout about it!

Be the voice of responsible consumerism in the
category and promote on all relevant products
and social media. Be the first to...

Use QR codes on products so that customers
can access content to see how we make our
goodies for you!

Be proud of the green products you source
– let your customers ‘meet the makers’!