2018-19 Media Kit

Washington State University Student Media

2018-2019 Media Kit

The free Daily Evergreen is delivered to 200 locations in high-traffic areas, including central
locations at WSU Pullman. It is also direct-mailed to 1,300 WSU faculty and staff on campus.
The online Evergreen reaches 70,000 web visitors a month, including WSU alumni across the
country.

By the numbers

 33,000 people in distribution area.  5,000 faculty/staff members
 70,000 people visit The Daily at WSU Pullman.

Evergreen website each month.  5,200 free copies distributed daily.
 20,000 students at WSU Pullman.  200 distribution points.

Questions? Table of contents

Let us help. Display Ads ..................................Page 2
Contact your ad Online Ads....................................Page 3
representative, Sports Weekends ......................... Page 4
or ask our ad Inserts/Sticky notes..................... Page 4
manager. Special Editions............................ Page 5
Photo Booth..................................Page 6
You can reach us at [email protected] Visitors Magazine ........................ Page 6
or (509) 335-1572. Policies..........................................Page 7
For classifieds, contact Tracy Milano at (509) 335-4573. Publication Dates ......................... Page 8

All prices effective Aug. 1, 2018-July 31, 2019

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Evergreen print ads

Size National Regional WSU

Full $995 $895 $750

Half $650 $550 $450

Quarter $395 $295 $245

(All ads quarter page or larger include free color)

Full column $250 $195 $150

1/8 $150 $125 $100

BizCard $55 $45 $35

Page 1 banner $499 $399 $349

(includes free color)

Inside banner $350 $300 $250

Free ads. Qualified student organizations can get
free ads, thanks to a partnership between WSU and
The Daily Evergreen. Contact your ad rep, and ask
about the Ad Fund.

Need an ad designed? Creative services are
available for $20 an hour. Student groups may
qualify for free design services from WSU’s Student
Organization Center.

Formats Get a Discount
Camera-ready artwork must be sent in PDF format.
Minimum resolution 300 dpi.
Ads must be in CMYK or Grayscale. No RGB.
All Grayscale (BW) ads must have K only values or
will be charged the full color price.

Additional information: Quick Discount: Buy three, get one free.
 For full color, add $99. We want your ads to have maximum impact, and
 Regional is Whitman, Latah, Spokane counties that requires repetition. Schedule three of the same
 Materials due at 4 p.m. three business days print ads and we’ll run the fourth for free within
two weeks.
before publication.
 All prices effective Aug. 1, 2018-July 31, 2019. Bulk Contract Discounts
 Other sizes: $10 column inch ($12 non-WSU). Plan out your yearly spending, and save a lot:
 Add 25% for position guarantee. Plan 1: Spend $2,500/All ads reduced by 10%
 Minimum display ad size: 4 column inches. Plan 2: Spend $5,000/All ads reduced by 20%
 Minimum classified ad size: 3 column inches. Plan 3: Spend $7,500 or more/Ads reduced by 30%
 Ads 14 inches or higher are charged at the full (All plans start and end with the academic year.)

page rate. Note: You can use both the Quick Discount and Bulk
 Agency rate discount: 15% off national rate. Contract Discount together. Ask your ad rep for the
best way to save money.
No other discounts apply.
 See Page 8 for all of our advertising policies.

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Top Banner
Maximum size 1400x150

Online ads

In a typical month, the online Daily Evergreen reaches about 70,000
people, and your ad will be seen about 250,000 times.

A maximum of three ads rotate in each spot, except for Flash Cards. Large
Those are limited to five, and auto-change every three seconds. Prices Top
effective Aug. 1-July 31. Right

Position/size Daily Weekly Four weeks Max size
300x600
Top Banner/Max size 1400x150 $75 $495 $995
Flash Ads
Large Top Right/Max size 300x600 $50 $295 $895 Max size
300x150
Flash Ads/Max size 300x150 $10 $50 $250 Top Center Page
Max size 900x500 Medium
Med Top Right/Max size 300x450 $45 $275 $850 Top
Mid Center Page Right
Top Center Page/Max size 900x500 $45 $275 $850 Max size 900x450
Max size
Mid Center Page/Max size 900x450 $40 $250 $825 300x450

Lower Right 1/Max size 300x300 $25 $150 $550

Lower Right 2/Max size 300x300 $20 $135 $500

Business Card 1/Max size 300x180 n/a $100 $350

Bottom banner/Max size 1400x150 $45 $275 $850

Media bundles

Today’s audience gets information from a variety of sources. That’s why
we offer comprehensive campaigns that combine print and online ads,
reinforcing your message at a discounted price. Buy simultaneous ads
online and in print, and receive 10 percent off the package. Talk to your
ad rep about how we can create the best deal for you.

Facebook/Twitter/Instagram

We run your posts on our Facebook and Instagram pages, and also Lower Right 1
promote them through our Twitter account. Bus3MMin0aae0xxsxsss3iiC0zza0eerd 1

 Facebook: $59 for a week-long post. $99 with image 300x180
 Instagram: $99 a week Lower Right 2
 Twitter: $49 per post
Max size
Deadlines 300x300

Orders and materials are due at 4 p.m. three business days before Business Card
publication. Late ads are subject to a $35 rush fee. Ads canceled after Max size
deadline will be billed at full cost. 300x180

Bottom Banner
Maximum size 1400x150

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Sports Weekend Editions

Pullman is flooded with visitors on football weekends. Take
advantage of this unique opportunity to reach WSU students,
family me☺mbers, and alumni by advertising in our football
weekend editions.

5,200 copies of this special edition are inserted into the
regular paper and 3,000 are distributed the day of the game
at key campus and Pullman locations.

This is a great way to reach both residents, and thousands
of visitors who pour into Pullman for home games.

Game schedule

Sept. 8/San Jose State
Sept. 15/Eastern Washington
Sept. 29/Utah (Homecoming)
Oct. 20/Oregon
Nov. 3/California (Dad’s Weekend)
Nov. 17/Arizona
Nov. 23/UW (Apple Cup)

Put your message on mini-billboards Inserts

Cost includes printing $500 for inserts in 5,200 newspapers.
and placement of 17” x Maximum size 8.5” x 11”. Minimum size 2.5” x 5”.
11” weatherproof plas- Sample copy required before run date. Deadline to
tic cards in Evergreen order is seven days before publication.
news boxes. Advertiser-provided materials must be received
for review two days before publication.
38 on-campus racks Label shipments: “Insert into Daily Evergreen”
and 10 off-campus Ship to:
racks: $599 a month. Tribune Publishing Co.
505 Capital St.
For-profit clients Lewiston, Idaho 83501
are limited to off-
campus boxes: Sticky notes
$299 a month
3”x3” notes placed on the top of the front page.
4 Need help getting these printed? Just contact us.
Deadline is three weeks before publication. Mate-
rials due 10 days before publication. $700.

Special Editions Sponsor a special edition.
You’ll get a full-page color
Sex Edition: Oct. 26 (planned) ad, full color banners on the
This very popular annual edition bottom of up to 12 pages, a
is devoted to sexual issues. 3x3 full-color stamp on the
front page—and we’ll even
Dads Weekend: Nov. 2 post your message on Face-
Published on a home-game book during the day of spon-
Friday and paired with a Sports sorship. $1,999.
Weekend edition, this paper lets
advertisers reach both students Sponsor a daily paper
and parents. You’ll get full color banners
on the bottom of up to 12
Students Choice pages, a 3x3 full-color stamp
Awards on the front page— and we’ll
“Best-of” edition even post your message on
highlights top Facebook during the day of
picks for dining, sponsorship.
shopping, relax-
ing and more in the Pullman- Unlike sponsoring a special
Moscow area. Appears in late edition, this does not include
spring. a full-page ad, so is offered at
a reduced rate of $1,200.
Student Housing Guide
An excellent way to reach Sponsor a high-readership
students as they make housing part of the paper
choices. This edition runs the
same week as the WSU Housing  Sudoku
Fair. Published at end of January.  Community Calendar
 Horoscope
Mom’s Weekend/April 12  Crossword
Published on one of the biggest weekends of the year, this paper lets advertis-  Police Blotter
ers reach both students and parents, and is a top choice for advertising activi-
ties and events. One issue: $40.
10 issues: $300.
Classified ads Entire semester (about 75
issues): $2,000.
Display ads Entire academic year (about
Reach a large audience at a low cost. 157 issues): $3,500 –
$10 a column inch. that’s just $22 an issue for a
Text ads year-long spot on Page 2.
$1.30 per line per day. 3-line mini-
mum. Submit by 1 p.m. the day before
publication. To place an ad, call Tracy
Milano at (509) 335-4573.

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Other media options

Countdowns

Countdowns are ads that run for five
days and lead up to one of four events:
Valentine’s Day, Mom’s Weekend, Dad’s
Weekend and Homecoming. Your ad will
be packaged with relevant content. Par-
ticipants will receive 25% off the entire
package. (No other discounts apply.)

Photo booth

The Daily Evergreen photo booth is a
memorable and fun addition for event
guests. We bring the booth and props to your event, we assemble and staff it, and we take the photos. $299 for
two hours. $99 each additional hour. If you’ve advertised your event with an Evergreen display ad, we’ll even
give you a 10% discount on the photo booth. Contact your ad rep for complete details.

Standby advertising

Here’s a great money-saver! We sometimes have extra space or a last-minute cancellation. If you have an ad
that isn’t time-sensitive, we’ll put it on standby, and run it at half price. Applies to display ads an eighth page
or larger only.

Annual WSU
Visitors Magazine

WSU’s annual Visitors Magazine is
produced by Daily Evergreen staff, and
distributed on campus, at area hotels,
restaurants, the airport, the Brelsford
WSU Visitor’s Center – everywhere
that students, residents and travelers
congregate.

Topics includes student picks from our Students Choice Award issue, and
lists of area hotels, restaurants and entertainment. Because the magazine
is annual, your ad will be on the stands for a full year.

Full Page $1,299 Business Card $399 Advertise in the
Half Page $999 Inside Front Cover $1,499 Religious Directory
Quarter Page $599 Inside Back Cover $1,499 $5.95 a column inch.
Banner $799 Back cover $2,999 Limited copy changes.

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Policies

Payment
All advertisements must be paid in advance of publication unless billing has been arranged. MasterCard and
Visa are the only credit cards accepted. WSU departments must pay with an IRI. All political ads must be paid
in advance. Balances not paid within 60 days are subject to a finance charge of 1.5% per month (18% per
annum). If an advertiser is delinquent in payments, The Daily Evergreen may refuse further advertising or
require advance payment. The account may also be turned over to collections.

Mailing address

The Daily Evergreen P.O. Box 642510
Washington State University Pullman, WA 99164-2510

Submission format
 Camera-ready artwork must be sent in PDF or JPG format. Minimum resolution 300 dpi.
 Ads must be in CMYK or Grayscale. No RGB. All Grayscale (BW) ads must have K only values or will be

charged the full color price.

Deadlines and cancellations
Orders and materials are due at 4 p.m. three business days before publication. Late ads are subject to a $35
rush fee, and must be approved by both the creative manager and the ad manager. Ads canceled after dead-
line will be billed at full cost.

Content
WSU Student Media will not accept ads that its staff considers libelous, indecent, salacious, or that promote
academic dishonesty, violate federal, state or local laws, or encourage discrimination against any individual
or group on the basis of race, sex, sexual orientation, age, color, creed, religion, national origin or disability.
We reserve the right to edit or reject any ad copy, photos, graphics or entire ads. We also reserve the right to
add the word “advertisement” to ads that our staff believes could be mistaken for editorial content.

WSU Student Media does not edit comments on social media ads.

Liability
The Daily Evergreen is not liable for slight changes or typographical errors that do not lessen the value of the
ad. Any liability is strictly limited to a refund for the cost of the ad.

The advertiser warrants to be in full compliance with all laws, including licensing requirements, related to
the product or services advertised. The advertiser assumes sole responsibility for the content of the ad, and
indemnifies The Daily Evergreen against loss, liability, or expenses arising from any and all claims, allega-
tions or judgments resulting from publication of the advertiser’s materials.

All prices effective Aug. 1, 2018-July 31, 2019

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