THE ROLE OF SOCIAL NETWORKS IN ENTREPRENEURSHIP RESEARCH

These set of scholars argu
opportunities for bonding
capital

ues networks that provide
g are sources of social

Which form of networking
Bonding? Or Bridging?

g is better?

Networks and micro entr

repreneurs

Contingency appr

A third set of scholars argue
advantage depends on

the sophistication of technolo

Business environment relatively
Business environment relatively

Volatile business environmen
opportunities
Calm business environments r
opportunities

roach

e that the network

ogy

y turbulent
y calm

nts require more bridging
require more bonding

Contingency appr

A
Fluctuating Tech Environment

roach (Contd.)

B

Stable Tech Environment

Conclusion

Social capital like human
important for entrepreneu

It manifests through social

Broadly we can say that t
and bridging capital

Both are important.

and financial capital is
urs

l networks

there is bonding capital

Conclusion (Contd.)

Bonding capital is good for

Trust,
Fine tuned information and
Voice.

Bridging capital can get you

novel information that can be sou
can help you get referrals and yo
and at the right time
It can help you broker relationship
network

urce of opportunity
our name dropped at the right places

ps between unconnected parts of your

Improving social c

Realise that networking is cru
Allocate time on cultivating n
Establish new connections at
And most importantly
Give as much as you take

Help as many people as possible and seed o
require assistance, your network will help you

Weave networks – link your
common interests/goals

Suresh Bh

capital

ucial for success for leadership
networks
often as possible

obligations in your network so that when you
u.

acquaintances who may have

hagavatula, NSRCEL