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Published by Intuism Creative, 2018-12-12 01:22:16

FINAL_F_FOUNDATION_FINAL

FINAL_F_FOUNDATION_FINAL

#tebarkankasihsayang

www.f-foundation.org

The Methapor

2 huruf F yang merunduk mempunyai makna rendah hati dan memberi atau membantu (seperti hashtag:
tangan saat memberikan sesuatu posisi diatas namun menghadap kebawah) yang mempunyai
makna berguna bagi sesama. #tebarkankasihsayang

Logo ini terispirasi dari peribahasa Padi yaitu “Kian berisi, kian merunduk”. main logo:

2 huruf F yang mengikat seperti anyaman juga dapat dimaknai silaturahmi atau berjabat
tangan, menjaga persaudaraan agar tetap utuh atau solid.

Bentuk itu juga juga dapat dimaknai seperti rumah atau shelter yaitu mempunyai fungsi untuk
berlindung memberikan kenyamanan bagi sesama manusia.

Pada huruf I juga kami ibaratkan lilin yang selalu menerangi atau memberikan cahaya dan
menerangi lingkungan sekitarnta serta menjadi inspirasi orang lain.

icon:

silaturahmi memberi melindungi menginspirasi

EXPLORATION

Visual identity work with deep research of brand metaphors and attributes.
F Foundation came up with three main attributes to describe themselves,

and for each attribute we had four supporting descriptions.

Tali kasih untuk anak bangsa

Menebarkan kebaikan kepada siapa saja, kapan saja dimana saja

SELECTED OPTION

After all these explorations, came up with a shape that fits our requirements.
The logo type had a certain visual dynamic. The logo is simple, clean and easy to

remind also adaptable.

CHOOSE

LOGO CONSTRUCTION & COLORING

The process start from draft to resizing with golden ration make the logo looks perfect
& balance.

color swap

grid system 100px

Using grid system techniques makes the logo balanced making it easy to 60px
remind and eye cathcing. 40px
20px
45 0
x

y

bw logo

font TSTAR

PRIMARY FONT- should apply in all printed and digital formats
(document, advertisement, brochure etc.) In case, when it’s
impossible to use primary font you can use available Sans-Serif
system fonts (For example Arial).
TSTAR BOLD - For Headlines
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx
Yy Zz
1234567890
TSTAR MEDIUM - For Headline & Subheadline
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy
Zz
1234567890
Calibri Reguler - Light for body text
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy
Zz
1234567890



#tebarkankasihsayang

WWW.F-FOUNDATION.ORG

#tebarkankasihsayang

LOGO TESTING

thank you


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