INTERNSHIP REPORT WONDER INNOVATION HUB NO 15 JALAN P2/14, SEKSYEN 2, BANDAR TEKNOLOGI KAJANG, 43500 SEMENYIH, SELANGOR. 17th JULY - 6th OCTOBER 2023 HAFIZ ISKANDAR BIN HISHAM 209400 BACHELOR REKA BENTUK PERINDUSTRIAN SESSION 2- 2022/2023 INTERNSHIP COORDINATOR EN. SHAHRUL AZMAN BIN SHAHBUDIN UNIVERSITI PUTRA MALAYSIA FACULTY OF DESIGN AND ARCHITECTURE DEPARTMENT OF INDUSTRIAL DESIGN
CONTENTS No. Items Page Number 1.0 Acknowledgement…………………………………………………… 1 2.0 Introduction………………………………………………………….. 2 2.1 Objectives……………………………………………………………. 2 2.2 Company Background 2.2.1 Company Business Framework and Philosophies…………….. 2-3 2.2.2 Company Products…………………………………………….. 3 2.2.3 Company strategy analysis…………………………………….. 4 2.2.4 Organization chart………………………………………………. 5 2.2.5 Operation Flow……………………………………… . . . . . . . . 2.2.6 Company Environment …………………………………………….. 6 7 3.0 Description of the Internship………………………………………… 10 3.1 Project Overview……………………………………………………. 10 3.1.1 Existing Client Project (a) Project 1 – AKAK VINTAGE……………………….. 11-12 (b) Project 2 – BONIA…………………………………… 13-15 3.1.2 Internal Project(The Ripple Pedestal)……………………….. 16-21 4.0 Reflection on the Internship…………………………………………. 22 5.0 Conclusion…………………………………………………………... 23 6.0 Appendices………………………………………………………….. 24-27
Page | 1 1.0 ACKNOWLEDGEMENT Firstly, my praises and thank to Allah swt, the Almighty, for His showers of blessings for providing me an opportunity and grant me the capability throughout my internship to successfully complete. The internship opportunity I had with Wonder Innovation Hub was a great chance for learning and professional development. Therefore, I consider myself as a very lucky individual as I was provided with an opportunity to be a part of it. I am also grateful for having a chance to meet so many wonderful people and professionals who led me though this internship period. Bearing in mind previous I am using this opportunity to express my deepest gratitude and special thanks to the Founder of Wonder Innovation Hub, Mr U. Uphalee Maniam who in spite of being extraordinarily busy with his duties, took time out to hear, guide and keep me on the correct path and allowing me to carry out my project at their esteemedorganization and extending during the training. I express my deepest thanks to Aisyah, Senior Design of Wonder Innovation Hub for taking part in useful decision & giving necessary advices and guidance and arranged all facilities to make life easier. I choose this moment to acknowledge his contribution gratefully. It is my radiant sentiment to place on record my best regards, deepest sense of gratitude to Ms. Alia binti Jamek, my Supervisor for her careful and precious guidance which were extremely valuable for my study both theoretically and practically. Apart from this, I would like to express my gratitude and special thanks to En. Shahrul Azman bin Shahbudin, coordinator of industrial design students for guiding us starting from the beginning, giving informative advices to us and continuing the management for our industrial training. Not to forget, Ts. Dr. Saiful Hasley Ramli, who had visited me at my practical training and followed up with my progress. I perceive as this opportunity as a big milestone in my career development. I will strive to use gained skills and knowledge in the best possible way, and I will continue to work on their improvement, in order to attain desired career objectives.
Page | 2 2.0 INTRODUCTION 2.1 Objectives The objectives of carry out industrial training are as following: (a) To expose students to a real-world workplace so they may comprehend what it's like to be a worker. (b) To improve professional abilities and interpersonal interactions in workplace settings while also developing skills in a field relevant to industrial design. (c) To introduce students to potential employment options in a particular field and sector. 2.2 Company Background 2.2.1 Company Business Framework and Philosophies Wonder Innovation Hub is a commercial product design house providing value design, branding, marketing, and strategy. The Wonder Innovation Hub produce an acrlylic, wood arch panel, engraved wood material, gold sin and wall art. Wonder Innovation Hub was started by Mr U. Uphalee Maniam after Covid 19 lockdown on 2021. The designers at Wonder Innovation Hub firmly believe in the absolute importance of good design and its capacity to develop, nurture, and turn innovative ideas into outstanding experiences and goods that upend markets, establish businesses, and produce enduring icons. We don't accept "good enough" and firmly think that there is always a better method to carry out any task. Elegant design solutions can be created for even the most difficult problems. Excellence and integrity are values that we hold dearly in every facet of our organization. Our ultimate objective and the yardstick by which we measure our performance is the continuous success
Page | 3 2.2.1 Company Business Frameworks and Philosophies Vision Develop quality products and innovative products for users. Mission Produce unique value design, branding, marketing and strategy business adventure and create products for your need. 2.2.2 Company Products Wonder Innovation Hub offer 4 main services which are; - Wall deco - Door Signage - Backdrop - Acrylic Product
Page | 4 2.2.3 Company Strategy Analysis
Page | 5 2.2.4 Organization Charts (Wonder Innovation Hub) DIRECTOR/SUPERVISOR MR. U.UPHALEE MANIAM SENIOR DESIGNER JUNIOR DESIGNER/INTERN MS. AISYAH HAFIZ / SYAFAWATI / AUNI PRODUCTION SUPERVISOR PRODUCTION MS. SITI NUR ALIA BT JAMEK MR. IRFAN/ MR. FADHIL MR. SOHEL/ MR ROBUL MR SUNBARABALAN
Page | 6 2.2.5 Operation Flow
Page | 7 2.2.6 Company Environment The Wonder Innovation Hub's open workspace enables designers, engineers, and other important individuals to talk about the project informally and readily. There are numerous platforms available for designers to doodle and sketch, allowing everyone to follow the development and conception of each project. Wonder Innovation Hub main office where all the discussion and idea started. Intern/ Junior designer work desk.
Page | 8 Creative room where all the laser cutting machine and 3D printing machine can be use. Product Assembly station
Page | 9 Product finishing station. CNC machine cutting station.
Page | 10 3.0 Description of the Internship Activity 3.0.1 Position of Internship During the past 3 months of internship I was granted the role of junior designer at Wonder Innovation Hub, which required me to design the designs that customers requested. I also work on the manufacturing side, operating CNC and laser cutting equipment, for example. Both the senior designer and the supervisor will evaluate our work at the conclusion of each week and provide us with constructive criticism. I have finished one internal project and four different client projects altogether. 3.1 Project Overview The projects I accomplished throughout my internship, which totaled 5, are mentioned below: Existing Client Project Project 1 :AKAK VINTAGE ( circle Backdrop ) Project 2 : BONIA ( Barbie props ) Internal Projects Project 3 : Pedestal Projects ( ripple )
Page | 11 3.1.1 Existing Projects PROJECT 1 Company/Client Name: AKAK VINTAGE Brief: AKAK VINTAGE ENTERPRISE, a company established on January 21, 2020, has steadily carved its niche in the dynamic world of event planning. With a passion for creativity and a commitment to excellence, AKAK VINTAGE ENTERPRISE has emerged as a prominent player in the event planning industry. Leveraging its extensive expertise, the company specializes in curating memorable and bespoke events that cater to the unique preferences and visions of its clients. Design Language/ Statement: - Nexus and Joint, Organic Target Market - Event . Challenges - The task is to design the circle backdrop that is stable, foldable easy to install. Process and task completed for the project: Rough sketching
Page | 12 Finish product
Page | 13 PROJECT 2 Company/Client Name: BONIA CORP BHD Brief: The Bonia Group was established in 1974 as a company that designed and produced leather items for wholesale in Singapore. The Group's Executive Chairman is Mr. Chiang Sang Sem.Under its own brands as well as other international licensed names, the Group designs, produces, markets, distributes, wholesales, and retails premium leatherwear, footwear, apparel, accessories, and eyewear for men and women. The Group also invests in, manages, and leases out commercial real estate. Design Language/ Statement: - Fancy and eye catching Target Market - Handbag lovers Challenges - The task is to design a barbie props in conjunction of the new BONIA X BARBIE release that meets the clients requirements. Process and task completed for the project: 1) 3d mockup before proceeding to CNC cut.
Page | 14 1) After finalize, the design then send to the CNC machine to cut. 2) The product part is then send to the finishing station to be smoothen.
Page | 15 3) The product is then send to the assembly station to be assemble before going back to the finishing station to be paint. 4) The final looks and ready to be delivered to the clients.
Page | 16 3.1.2 INTERNAL PROJECT Project 3 Company/Client Name: Wonder Innovation Hub ( internal -The Ripple Pedestal ) Brief: • Wonder Innovation Hub is a commercial product design house providing value design, branding, marketing, and strategy. The Wonder Innovation Hub produce an acrlylic, wood arch panel, engraved wood material, gold sin and wall art. This challenge are given to all the interns to produced one pedestal design. Design Language/ Statement: • Aesthetics and stable design. Target Market • Event Challenges • The design challenge is a part of initiative by the company to push designer to create a pedestal design and find the best way to produced it. • My design face the challenges when come to the part to cut the ripple and sanding it to ensure a smooth surface using MDF material.
Page | 17 1) Ideation sketch for the ripple pedestal including project planning and material to use with supervisor discussion. 2) Next, I created the 3D and 2D file to transfer into CNC software for cutting purpose.
Page | 18 3) I then operate the CNC machine to cut my design pedestal. First I cut the pedestal base then cut the pedestal ripple part. The ripple part will be attached to the base body. This process took about 6 hours to finish. 4) Next, I assemble the pedestal body base first after finish cutting it, this process include fitment sizing check and applying the putty to cover all nail gun holes.
Page | 19 5) After that, I applied 2 layers of undercoat to ensure all the holes is sealed before sanding to smoothen it. 6) Next, the ripple part of the pedestal then attached one by one using wood glue and nail gun.
Page | 20 7) After that, I applied 2 layers of undercoat to ensure all the holes is sealed before sanding the ripple to smoothen it. 8) After ensuring all the defect is repaired, I then proceed to apply 3 layers of white paint.
Page | 21 9) After painting process, the ripple pedestal will be sanding to smoothen the surface. . 10) Finish product. This ripple pedestal project took about 2 weeks to finish.
Page | 22 4.0 Reflection on the Internship My internship's was a thrilling introduction to the field of design. I soon understood that design is more than just aesthetics; it's also a deliberate, problem-solving approach. My mentors first exposed me to design thinking, placing a strong emphasis on understanding end users' demands. I've discovered that communication is crucial to the design process. In order to understand and see the big picture of the design process, designers must always be proactive in communicating with people from various fields, such as engineering and marketing, as well as understand criticism and comments made during discussions. I got began by making digital prototypes of my concepts using programs like Adobe Illustrator and Shape3Dr. As I heard criticism and improved my work, the iterative aspect of design became clear. It was difficult but incredibly satisfying. One memorable experience was when I presented the team with my design concept. Their frank criticism assisted me in understanding the significance of teamwork and the worth of different viewpoints. The three-month internship has been a priceless learning opportunity. I now have a profound appreciation for the entire design process, from conceptualization to actualization. I've observed how the combination of practical knowledge with design thinking helps me become a more wellrounded designer. My expertise with CNC machines and laser cutting have led me to new opportunities. I currently have highly sought-after technical abilities in the design sector. In addition, I've come to realize how crucial flexibility and accepting obstacles are to growth. I am eager to apply the knowledge and experiences I have gathered as my internship comes to a close to my future efforts. This experience has strengthened my enthusiasm for design and given me the tools I need to have a significant effect on the design and manufacturing industries
Page | 23 5.0 Conclusion As my design internship comes to an end, I feel great gratitude and growth. I'd want to think back on the most important lessons I learned and the personal development I underwent during this journey, which has been nothing short of transformative. I now have a better understanding of the design process, first and foremost. I now understand that design encompasses a more comprehensive method of problem-solving than just aesthetics. I've learned how to understand end users, pinpoint their needs, and provide creative solutions through design thinking. This internship has placed a strong emphasis on practical experience. My technical skills have improved as a result of working with a variety of materials, tools, and equipment, such as laser cutting and CNC machines. I can now materialize my imaginative ideas in the real world thanks to these priceless practical skills. I have gained knowledge about the value of adaptability and resilience throughout this internship. There will always be difficulties in design because the process is not always linear. But I've come to realize that real growth comes from overcoming these obstacles. I've improved my capacity to solve problems and maintain composure under pressure. I leave my internship with renewed enthusiasm for design and a solid foundation of knowledge and abilities. I can't wait to put what I've learnt to use on future endeavors and keep pushing the envelope of originality and creativity. I want to publicly thank the entire team of Wonder Innovation Hub for their advice, mentoring, and support during this process especially to Mr U.Uphalee Maniam for giving me this golden opportunity working with his company. I'm excited to continue communicating with this supportive group and making significant contributions to the design community. In conclusion, this internship at Wonder Innovation Hub has been an amazing chapter in my professional development, I could not be more grateful for the opportunities I had to learn useful skills, work in an amazing setting, and form relationships that would last a lifetime. The entire experience added a great deal of value to my last year at University Putra Malaysia.
Page | 24 6.0 Appendix 6.0.1 Appendix 1 Figure 1: Example company project that I assist on production team
Page | 25 Figure 2 : Example company project that I assist on production team
Page | 26 6.0.2 Appendix 2 Figure 3 : My company internal project promotion poster Figure 4 : Designing merdeka poster for company
Page | 27 6.0.3 Appendix 3 Figure 4: Handling the CNC machine