Presentation Baoji

COMPANY PROFILE

GENERAL INFORMATION




Head Office

Rongthai International Group Company Limited

88 Moo 8, Rongthai Tower, Putthamonthon Sai 4 Road,

Krathumlom, Sam Phran, Nakhonpaththom 73220



Connect With Baoji Social Network

ABOUT US




Rong Thai Group was established in 1996 and distributes shoes under the brand “BAOJI” by various types of shoes. Such as fashion shoes,

sports shoes, sneakers, running shoes, etc. can be worn by all ages. All products are sold in the country’s leading department stores. Such

as ROBINSON, THE MALL, CENTRAL, TESCO LOTUS, BIG C, SUPER SPORT and The local market leader position as Thailand's No. 1 in sports

fashion shoes.

BRAND PERSONALITY






























FASHIONABLE COMFORTABLE AFFORDABLE




FASHION, TRENDY, VARIETY

OUR CUSTOMERS








Male /Female



18-29 Years



University students



Bangkok and Urban









Very Apparent and Important Among Digital Native




(Gen Y And Gen Z)

OUR PRODUCTS


















































Variety of product

New design every week













2010-2011

2012-2013

2014 -PRESENT



EVENT BRAND

JACKSON WANG

JACKSON WANG






The power of collaboration







Increased Open up Widened base Tap into the

Brand Reach new markets of customers latest trends









Collaborations between BAOJI x JACKSON WANG in 2023


to expand into new markets and increase brand value


we’re working together to create something special for our fans and


customers are going to love.

JACKSON WANG




Scoop of Work








• Co-design with special edition “BAOJI x JACKSON WANG” : 2 models



• Press Conference : 1 time



• TVC 15 & 30 และ Bumper 6 sec. : 2 versions



• All Print & POP : 2 versions



• Radio Spot : 2 versions



• VDO Zoom with 20 top spenders : 2 times


• Social Media Post : FB, IG, Twitter

THANK YOU