Kingsknight- SEO ..- E.D Digital

Search Engine Optimization Proposal &
Agreement

This document outlines Sail Force’s Search Engine Optimization strategy to improve search engine rankings
and dramatically increase the amount of targeted traffic and conversions for
http://kingstonknightaudit.com.au/

Sail Force marketing

Table of Contents

SEO Project Plan

● MONTH 1: Onboarding, Site Review, Strategy Development
● MONTH 2: Onsite Optimization
● MONTH 3: Off-Site Optimization
● ONGOING: Monthly SEO
● Maintenance and Updates
● Pricing plan and work detail
● S.E.O policies and agreement

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SEO Project Plan
INDEX

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MONTH 1: Onboarding, Site Review, Strategy Development

Before we begin, we would like to have a quick meeting to discuss your goals, demographic, competitors, etc. We
will also need site access and login information (or permission to set up) Google Analytics, Webmaster Tools,
etc.

Month 1 Task List:
● Baseline SEO Audit and Report - Thoroughly audit and document existing rankings, link profile,
internet presence, and social media. This baseline report will be used in our onboarding meeting and will
be updated and sent to you on a monthly basis. The report will include:
■ Keyword Rankings
■ Popular Pages
■ Backlink Profile
■ Site Authority
■ Social Media Presence
● Website Audit - Conduct a thorough review of your website to determine your current site’s strengths
and weaknesses and identify potential challenges.
● Client Onboarding Meeting/Call - During our kick-off meeting/call, we will:
○ Learn about your company, competitors, customers, and target demographic.
○ Review the Baseline SEO Report and Website Audit
○ Discuss historical and present website SEO efforts.
○ Identify key metrics of success (traffic, conversions, etc.)
○ Review proposal and note any updates.
○ Sign contract and collect first month’s payment.
● Information Exchange - Client to provide website access (i.e. FTP, Website login) and access to
any existing web tool accounts (i.e. Google Analytics, Webmaster Tools)
● Keyword Research, Analysis, and Selection - Research keywords and related phrases to identify
primary and secondary keywords.
● Develop Onsite SEO Strategy - Review Website Audit and create a comprehensive strategy to improve
the site’s overall onsite SEO.

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● Develop Landing Page Optimization Strategy - Analyze existing keyword target pages and create
an optimization strategy that focuses on these pages.

● Develop Content Strategy (if Applicable) - Create content strategy including release frequency,
topics, resources, and writers.

● Develop Website Authority & Link Building Strategy - Evaluate current backlink profile and authority
metrics to develop off-site SEO strategy including:
■ Citation Cleanup (Directories, Company Listings, Etc.)
■ Backlink Analysis and Cleanup
■ Link Building Strategy and Budget

● Develop Social Media Strategy (If Applicable) - Create a social media strategy to drive
customer engagement and improve search engine authority.

● Create SEO Strategy Brief - Summarize all strategies into a single SEO Strategy Brief that will be
updated and sent to you on a monthly basis.
■ Target Keywords and Landing Pages
■ Onsite SEO Strategy
■ Landing Page Optimization Strategy
■ Content Strategy/Schedule
■ Website Authority & Link Building Strategy

Agency Deliverables:
● Baseline SEO and Key Metrics Report
● SEO Strategy Brief

Client Deliverables:
● Access to Website and Web tools
● Review and Sign Agreement
● Monthly Payment

MONTH 2: Onsite Optimization
Once we have planned your overall SEO strategy, the next step is to optimize your website. During this stage, we
will make sure your website and all landing pages are properly optimized for search engines.

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In addition, we will ensure there is a relevant and properly optimized landing page on your website for each
targeted keyword phrase outlined in the strategy brief.

Month 2 Task List:
● Monthly SEO Audit and Key Metrics Report - Audit existing metrics and prepare monthly report.
● Implement Overall Onsite SEO Strategy - Implement overall onsite SEO strategy as outlined in the
SEO Strategy Brief.
● Implement Landing Page Optimization Strategy - Create and/or optimize landing pages to focus
on target keyword phrases.
● Prepare to Implement Content Strategy -Onboard writers and submit topics for professionally
written, keyword targeted blog/site content.
● Implement Website Authority & Link Building Strategy - Create foundation links using techniques
outlined in the Website Authority & Link Building Strategy, and make any necessary onsite changes to
support offsite optimization and link building
● Review Social Media Strategy (If applicable) - Review Social Media Strategy and make any
necessary onsite changes to support these efforts such as default page titles, descriptions, and
graphics.
● Update SEO Strategy Brief - Create checklist of completed items, update SEO Strategy Brief, and send
to client.

Agency Deliverables:
● Updated Monthly SEO and Key Metrics Report
● Checklist of Completed items
● Updated SEO Strategy Brief
● Additional Recommendations

Client Deliverables:
● Review Checklist and Recommendations
● Monthly Payment

MONTH 3: Off-Site Optimization
Once your site is optimized, it is time to re-review your internet presence and start getting the updated page
information out to the search engines.

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Month 3 Task List:

● Monthly SEO Audit and Key Metrics Report - Audit existing metrics and prepare monthly report.
● Review Onsite SEO - Review onsite SEO and make necessary adjustments.
● Review Landing Page Optimization Strategy - Review landing page optimization and make necessary

adjustments.
● Implement Content Strategy (If Applicable) - Begin adding fresh content, according to the schedule defined in

the Content Strategy.
● Continue Executing Website Authority & Link Building Strategy - Continue building links and search engine

authority, using methods outlined in the Website Authority & Link Building Strategy.
● Implement Social Media Strategy (If applicable) - Implement the Social Media Strategy as outlined in the SEO

Strategy Brief.
● Update SEO Strategy Brief - Create checklist of completed items, update SEO Strategy Brief, and send to client.

Agency Deliverables:

● Updated Monthly SEO and Key Metrics Report
● Checklist of Completed items
● Updated SEO Strategy Brief
● Additional Recommendations

Client Deliverables:

● Review Checklist and Recommendations
● Monthly Payment

ONGOING: Monthly SEO Maintenance and Updates

The first three months laid a solid foundation on which to build your website’s authority with the search engines.

To keep the momentum going, it is essential to continue posting and promoting fresh content on a regular basis
and monitor and fine-tune your SEO strategy each month.

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Ongoing Monthly Task List:

● Monthly SEO Audit and Key Metrics Report - Audit existing metrics and prepare monthly report.
● Monitor and Fine-Tune Onsite SEO - Review onsite SEO and make necessary adjustments.
● Continue Executing Landing Page Optimization Strategy - Review landing page optimization and make

necessary adjustments.
● Continue Executing ContentStrategy (IfApplicable)-Addfreshcontent, according totheschedule defined

in the Content Strategy.
● Continue Executing Website Authority & Link Building Strategy - Continue building links and search engine

authority, using methods outlined in the Website Authority & Link Building Strategy.
● Continue Executing Social Media Strategy (If applicable) -Implement theSocial Media Strategy as outlined

in the SEO Strategy Brief.
● Update SEO Strategy Brief - Create checklist of completed items, update SEO Strategy Brief, and send to client.

Agency Deliverables:

● Updated Monthly SEO and Key Metrics Report
● Checklist of Completed items
● Updated SEO Strategy Brief
● Additional Recommendations

Client Deliverables:

● Review Checklist and Recommendations
● Monthly Payment

Pricing Plan and work details
• Summary of projection planning over 6 months

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• Meticulous Detail work plan and price

Price Total Task Units Frequency Description
$USD Units

--- Development --- --- Development ---

320 1 Redesign website one time Premium theme samples will be provided and
104 1 thorough review and restructure of website’s content
FREE 1
Competitor analysis one time Will analyze 3-5 competitor sites and give
FREE 1 recommendations
FREE 1
Site customizations Discussion needed but assuming normal
154 2 customizations of light changes in layout etc.
per page one time
156 2
--- SEO / Marketing --- SEO / Marketing ---
---

Google analytics one time Essential for knowing number of visitors, location
setup and their demographics.

Google web master Essential and assures website Indexing in google
and many other tools
tools one time

Keyword analysis every 2 months Essential. Setting up correct keywords can change
(self-onsite) the game. These are the words those when typed by
searchers, bring up our website rank or relevancy.

Competitor keyword Comparison of 2-4 businesses. As in any business,
analyzing competition is crucial. What keywords and
analysis every 2 months strategies others with similar business are using can
give valuable information.

104 1 Website analysis and Scanning issues with HTML, loading, broken
424 12 fix images/ links etc. Internal link building, meta
keywords, meta description, improving html
structure. Helps in better ranking and appreciation
by google and other search engines. Many other
essential things like sitemap, robots.txt etc included.

Blogging in-house Onsite blogging of product related content. While a
user searches for specific content in a search engine
onsite continuous and if the content matches our blog, the user will
land to our site. Hence relevant traffic.

submission to about roughly 4 relevant directories.

Following are only for example and may not apply as

per your product. yelp.com, hotfrog.com,

brownbook.com, expressdirectory.com, manta.com.

Directory listings are essentially niche or general

directories. They serve as an online phonebook with

mainly once, then extensive information including NAP data (name,

Directory and yellow slight maintenance address, phone number) along with a website
pages submission
FREE 1 there after address and sometimes a map listing
FREE 1
Search engine submission to about roughly 4-15 relevant engines.
submissions Following are only for example and may not apply as
per your product. Yahoo, Bing etc. Few search
engines do not automatically add your site to their
listing. Even if they do, it should be reviewed and
optimized manually.

FREE 1 Bookmarking once, then some to about roughly 4 relevant sites. Following are only
maintenance for example and may not apply as per your product.
2120 48 Article submission stumbleupon.com
156 12 News site posting continuous https://www.tumblr.com, http://www.pearltrees.com,
Ad posting continuous https://start.me/, https://www.scoop.it/. Users save
FREE 24 Blogging offsite continuous links to web pages that they like or want to share,
624 12 Commenting using a social bookmarking site to store these links.
continuous These bookmarks are usually public, and can be
3460 2100 Forum posting viewed by other members of the site where they are
continuous stored. Examples of social bookmarking sites
1402.4 528 include del.icio.us and digg.com

short articles and their submission to roughly 7 sites.
(Each unit/article will be posted to these sites).
Following are only for example and may not apply as
per your product. sooperarticles.com,
writeupcafe.com/, articlebase.com. writing of articles
that are relevant to your online business and then
getting them added to the popular article submission
directories. This let searchers find your business
indirectly

pressrelease.com for example. This is actually an
Online Newspaper and a version of a printed paper.
The Internet, or going online, created more
opportunities for newspapers and independent news
sites not linked to a printed version. Publishing, or
Broadcasting the latest, breaking news, first, is every
news outlet’s top-most priority.

Add creation and posting (each) to roughly 7 ad
sites. For example, a business ad posting website
that lets users to post ads such as business
opportunity, business services, employment and
more. Users can also join the community, view latest
ads, read ad posting tips and get keyword alerts,
etc. few examples Ablewise.com, locanto.com,
ebay.com, lacartes.com/, yakaz.com

Same as onsite blogging but this this is via third
party blogging sites. Few examples: blogger.com,
tumbler.com, wordpres.com

These are short textual comments posted to existing
forum or blog or article posts on third party sites. A
comment or post with a backlink to your site will
indirectly let visitors visit our site and/or at least up
rank our site in search engine ranks (due to bank
linking)

Posting on third party forums. Forum posting is an
online discussion site where people can ask their
queries with each other in the form of messages. It is
one of the effective ways to create backlinks to the
site and drive traffic to it. These sites are a best
place to increase your knowledge. Note, few posts
may be semi or fully duplicate. A comment or post
with a backlink to our site will indirectly let visitors
visit our site and/or at least up rank our site in
search engine ranks (due to bank linking)

1560 12 Video promotion (optional) A professional artist presenting brand verbally in
FREE 24 front of screen. Or informational videos about brand
Slide sharing (optional) or product line in general and then mentioning our
312 48 specific product. This will not be expected to be a TV
1548 48 Answers submission continuous ad or cooperate branding. youtube.com,
FREE 4 dailymotion.com, metacafe.com, vimeo.com. A clear
2496 192 Image or picture painted to the audience through informative
FREE infographics sharing continuous and impulsive building videos. The videos will be
meticulously posted on the leading video platforms.
624 48 Social media One time Not a high fi costly commercial ad but a
account setup replacement. Videos are the future!
400
15964 Social media posting slide sharing is done to build backlinks. Slide sharing
and content creation continuous come under document sharing. It is always
advisable to share documents on high traffic website
Creation, scheduling only Few examples Scribd.com, 4shared.com,
slideroll.com, powershow.com, filefactory.com
of Paid ad
Question and answer submissions are a method that
campaigns continuous includes the task of answering questions posted by
clients on different Question and Answer submission
Collaboration with continuous platforms or websites. The question and answer
followers submission websites are designed to link to the
Continuous correct answers. They are typically very useful in
Email marketing Third party email Off-Page SEO. Few examples: Quora.com,
sending charges Mindthebook.com, answers.yahoo.com,
(like of stackoverflow.com, Superuser.com, answers.com/,
mailgun.com) will news.ycombinator.com/ask
be paid by client.
Infographics are basically type of graphical
representation depicting some information or
integrated with data. Few examples pinterest.com,
instagram.com, flickr.com, imgur.com,
deviantart.com, imageshack.us, photobucket.com/

Top 4 social media (Facebook, twitter, instagram,
pintrest, Linkedin)

Post creation (comparatively more time taking) and
posting (fast) to each of the Facebook, twitter,
instagram, Linkedin.
Per campaign per social media (as per client’s
request will be 2 hours per campaign at the provided
hourly rate in USD.

interacting and engaging posts on the most
influential social media sites. Constant interaction
with followers (at least twice a week) through
creative, captive and unique short content/ textual
comments as well as art works (sharing not
creation), motion graphics (sharing not creation),
videos (sharing not creation) which will be created to
support the campaigns.

Email vendor setup with weekly content creative and
set up mails sent to database. hours per campaign.
Design, sending, etc included.

Total for 6 months.

Notes Any kind of Meetings, additional consultancy,
Notes additional analysis will absolutely FREE

Notes It takes from 4 to 6 months to get real results of SEO
After that, it’s still an ongoing process to maintain as
well as to optimize

The total price is USD 15964 to be paid as follows
▪ 50% deposit upfront
▪ Balance in six installments of USD 1297 beginning at 30 days from deposit payment.

Note: We are open to payment terms negotiation convenient to our clients and favorable to results.

• S.E.O policies and agreement

This Agreement is made between KINGSTON & KNIGHT AUDIT International (hereinafter “Client”) and Sail Force
Marketing (hereinafter “SEO Agency”).

Client agrees to retain SEO Agency for the services, timeline, and payment schedule, as defined in this
document, and is hereby made a part of this Terms of Agreement.

Client agrees to pay our standard rate of USD 14/hr for additional work, outside of the original scope of this
document, as well as any 3rd party software or services that are recommended by SEO Agency and reviewed and
approved by Client.

• Search Engine Policies

Client acknowledges that SEO Agency has no control over changes to search engine policies or algorithms. At any
time, Client’s website may lose rankings or be excluded from search results at the sole discretion of the search
engine.

▪ Contract Renewal

Client agrees that this contract will be in effect for the agreed upon duration, and from month- to-month
immediately following the completion of this agreement.

Next Steps:
If you agree to the terms set forth above, please sign in the space provided below and return one copy of this
proposal. Alternatively, please contact us to discuss any desired changes.

_________________________________ ____________

Client Signature Date

_________________________________ ____________
Agency Signature Date