DVG20053 DIGITAL ILLUSTRATION

DVG20053 DIGITAL
ILLUST RAT ION

SURVEY AND RESEARCH

ARIF SYAH BIN ABDULLAH
09DRG21F2017
DRG2A

ILLUST RAT ION

• An illustration is a decoration, interpretation or visual explanation of a text,
concept or process, designed for integration in print and digital published
media, such as posters, flyers, magazines, books, teaching
materials, animations, video games and films. An illustration is typically
created by an illustrator. Digital illustrations are often used to make websites
and apps more user-friendly, such as the use of emojis to accompany
digital type. llustration also means providing an example; either in writing or
in picture form.

VISUAL MEDIA

• Visual Media is information in the form of visual
representations. Visual media in marketing uses
visually appealing graphics and designs to promote a
business or company. It includes not just graphics but
also videos and photos. Types of visual media include
digital and printed images, photography, graphic
design, videos, animation, and more.

COMPARISON BETWEEN ILLUSTRAT ION
AND OTHER MEDIAS

SIMILARITIES ILLUSTRATION DRAWING

• Drawings and illustrations are two of the most • the utilization of visual arts such as drawings and • visual representation to provide emphasis
common types of visual arts that are used by illustrations are able to keep the attention of the or to accentuate a particular text.
speakers in order to convey their message to a speaker’s target audience, in order to ensure that
group of people. they remain attentive to the given speech. • Illustrations are often used to provide faces
• often an exploratory form of visual art. to characters within a story, in order for
• the utilization of visual arts such as drawings and • drawings pay considerable emphasis on the readers to be able to visualize the
illustrations are able to keep the attention of the observation, problem solving and composition. characters better, or to provide a visual
speaker’s target audience, in order to ensure that representation of a
they remain attentive to the given speech. • drawings are predominantly utilized to convey the particular theory presented in a textbook.
feelings and emotions evoked within the artist.
• Illustrations can also be graphs, charts and
other forms of visual representations.

FUNCTIONS Functions : illustrations help to express ideas visually, clarify concepts, sell products,
AND educate and promote. They’re found everywhere on flyers, fabrics, books,
IMPORTANCE OF advertisements, packaging, posters and websites. They can utilize any technique, from
ILLUSTRATION printmaking and drawing, to graphic depictions of data and statistics.
IN GRAPHIC Importance : Illustrations Add Personality to Words
DESIGN Depending on the context of the information that needs visual representation,
illustrations can help determine the personality of the design at hand. They can
convey moods or emotions present in the text, or brand as a whole.

DIGITAL • Illustration has been around since the world’s very first deliberated visual communication: before any written
ILLUST RAT ION language, in the Palaeolithic period, mankind already illustrated, in caves, what they saw, felt and did. The complexity
IN EVOLUTION of human perception changed dramatically with evolution, but illustration still remains one of the most relevant
methods to deliver messages. Its impact in digital communication has actually been growing, with the increased
demand for content marketing elements such as animations and infographics.

DIGITAL ILLUSTRATION
TRENDS IN THE CURRENT

MARKET

1. • Featuring classic geometric shapes with an abstract twist, this illustration trend
Geometric encourages designers and artists to experiment with different shapes, colors, patterns
Abstract and textures. A relative of Abstract Futurism and Organized Chaos

2. 3D
Illustration

• 3D illustration allows designers to lift their ideas off the 2D page and bring their drawings to life.
Whether you want to recreate real life objects or create straight from your imagination, 3D
illustration provides artists and designers with a whole new world of artistic possibilities. This trend
has absolutely exploded online throughout the past year and shows no signs of decreasing in
popularity for use across website designs, digital interfaces, social media and everything in between.

3. • The minimalist illustration trend is perfect for artists who prefer a clean and
Minimalist uncluttered aesthetic. Encapsulating flat design, sketchy illustrations and neutral color
Illustration palettes, we’ve been seeing more and more illustrators ditching superfluous design
elements and taking their work back to basics with simple 2D drawings.

• With a focus on simple lines, sparse or neutral colors and basic textures, the
minimalist design style stems from the idea that less is more. Put simply, minimalism
harnesses the power of nothing to highlight its counterpart.

4. Line
Art

• Following on from minimalism, line art is one of the biggest trends to take over the design world
this year. Intertwining the simplicity of minimalism with the hand-crafted charm of illustration, the
line art trend is perfect for capturing any subject or mood in a simple yet abstract way.

• Often featuring smooth, curved lines inspired by the human figure, faces and other natural elements,
line art incorporates simple lines, negative space and splashes of color to produce some truly
beautiful and elegant results.

5. Odd
Bodies

• Odd bodies aligns with the body positivity movement, and advocates for the
acceptance of all bodies regardless of physical ability, size, gender or race. This style of
illustration often features people with exaggerated proportions, distorted body shapes
and unusual colors. Loosely linked to the abstract art of Picasso, odd bodies are now
being featured everywhere from websites and apps to branding and social media.

6. • Combining the crafts of illustration and typography, intricate lettering is the perfect way for artists
Intricate and designers to dress up a thoughtful message with all the trimmings of visual design.
Lettering
• A trend that can turn even the simplest of typefaces into an artistic masterpiece, intricate lettering
often features a simple word or phrase embellished with illustration and other delicate visual
elements. Used frequently in graphic design, branding, wall art and social media posts, intricate
lettering is the perfect way to wrap up your message in a pretty package.

ILLUSTRATIONS IN
ADVERT ISEMENTS

PACKAGING • Illustrated packaging is a particular communication choice, from a marketing point of view, as it helps a brand
be recognizable. The illustration can make a product more attractive and captivating, creating a moment of
attention for the potential consumer.

BOOKLET • Illustrations make the concepts in your book easier to understand and add appeal and
interest, making your book more attractive to readers.

• Fully illustrated nonfiction picture books have become a trend for kids, but illustrations are
just as valuable for adult nonfiction.

BROCHURE • A brochure is a marketing tool used to advertise a company's products or services. Brochures come
in several shapes and sizes and can range in form from a single page that has been folded to create
sections—as in bifold or trifold brochures—to the more common bound multi-page booklet. They
usually consist of pictures accompanied by supporting text.

POST ER • A printed illustration, usually containing textual and/or graphic elements, on a large sheet, designed to be
affixed to a wall or other vertical surface. Posters are often mass-produced and publicly displayed to advertise
or promote something, to attract attention to events, activities, causes, goods, or services, to convey
information, or to communicate a message. Posters may also be purely decorative. Posters can be visually
striking and are usually designed to make an immediate impression from a distance. Posters serve many
purposes, including political, educational, commercial, propaganda, artistic, and advertising purposes.

CALENDAR

• A calendar chart is a visualization used to

show activity over the course of a long
span of time, such as months or years.
They're best used when you want to
illustrate how some quantity varies
depending on the day of the week, or how
it trends over time.

GREET ING • A greeting card has the potential to do more than nearly any other marketing material in
CARD establishing and securing long-term business relationships with clients who not only
appreciate your work, but appreciate you as well. You can draw inspiration from the
following greeting card marketing essentials.

CD • Cd’s are often used for music or software applications like
videogames, their front covers are the main point of advertisement
as it is accompanied by an illustration, picture , and even the
title’s/company’s name.

ILLUSTRATIONS IN
EDITORIAL

MAGAZINES • Ediitorial illustrations are produced for newspapers, magazines and websites to add a visual dimension to a piece of
writing. This serves two main functions, it helps to grab the attention of the reader as they browse the publication, but
can also help to add a new perspective to the article.

COVER • The concept refers to drawing an image rather than using and customizing a photo. An illustrator creates
content to visually interact with an audience. Illustrated book cover design conveys the message of writing. It
is one of the methods to design a contemporary book cover.

COMICS • Comic illustrators create images for comic books and strips.
The comic or graphic novel genre employs visuals in a series of sequential panels to tell a story..

• Present day comics are ubiquitous. They can be found in every newspaper and many magazines, in
comic books and graphic novels, advertising, and animated television cartoons and motion pictures.

SHORT • When reading fiction texts, illustrations can help readers to visualize the people, places, and
STORIES events in the story. Not only do the illustrations help readers see what the words describe,
but they can also help readers understand the words themselves.

NOVELS • Illustrated fiction is a hybrid narrative medium in which images and text
work together to tell a story. It can take various forms, including fiction
written for adults or children, magazine fiction, comic strips, and picture books.

T EX T BOOKS • Images in the textbooks influence the learning process. Students often see pictures before reading
the text and these pictures can enhance the power of imagination of the students. The findings of
this study show that the pictures in textbooks can increase students' creativity.

SCIENT IFIC AND
TECHNICAL

ILLUST RAT IONS

• Technical illustration and computer-aided design can also use 3D and solid-
body projections, such as rapid prototyping. In the natural sciences, "scientific
illustration" refers to a style of drawing using stippling and simple line
techniques to convey information with a minimum of artistic interpretation.

CROSS-
SECT ION
DRAWING

• In technical drawing a cross-section, being
a projection of an object onto a plane that
intersects it, is a common tool used to
depict the internal arrangement of a 3-
dimensional object in two dimensions. It is
traditionally crosshatched with the style of
crosshatching often indicating the types of
materials being used.

HANDLING
MACHINE DRAWING

• Machine drawing is the indispensable communicating medium
employed in industries, to furnish all the information required
for the manufacture and assembly of the components of a
machine.

• provides individual component drawings and knowing the
working mechanism of a subassembly, finally the parts are
assembled. Hence, exercises/examples are included starting
from simple subassemblies to moderately complex assemblies.

BLUEPRINT
PLANS

• A blueprint is a two-dimensional set of
drawings that provides a detailed visual
representation of how an architect wants a
building to look. Blueprints typically specify a
building's dimensions, construction materials,
and the exact placement of all its components.

DIAGRAM

• A diagram is a technical drawing that shows how
something functions as a system, especially how parts
within the system relate to one another. Diagrams are
useful technical drawings for explaining how a machine
operates or how moving parts interact. If you want to
use a technical illustration to show how to turn on a
piece of equipment, you can use a diagram with arrows
to display the actions you need to take.

BOTANY

• Botanical Illustration is a genre of art that
endeavours to faithfully depict and represent
the form, colour, character and detail of a
plant, identifiable to species or cultivar level.
The best botanical illustration successfully
combines scientific accuracy with visual appeal.

HISTORY

• Throughout history, humankind has used
narrative images to tell stories. The earliest
recorded illustrations appear in the cave
paintings created in Lascaux, France, ca.
15,000 B.C. These images featured pictorial
representations or logograms in succession,
which detailed important events.

ILLUSTRATIONS IN
ELECTRONICE MEDIA

ANIMAT IONS

• Animated illustrations are usually loops,
where the first and last frames are exactly
the same. This kind of animation can't last
too long it's just a part of website or app.
The receiver shouldn't pay it too much
attention at the expense of the product.

TV ADS

• Product advertising illustrations are graphic images
that clarify text, direct the viewer's eye, and create a
lasting impression. The visual's goal is to enhance the
message of the text it accompanies, and attract the
viewer to read the text.

ELECT RONIC
BILLBOARD

• A digital billboard is a billboard that displays digital
images that are changed by a computer every few
seconds. Digital billboards are primarily used for
advertising, but they can also serve public service
purposes.