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Published by , 2016-03-24 14:44:57

Comprehensive Digital Marketing

Comprehensive Digital Marketing

Comprehensive
Digital
Marketing

Brief description

This is a good place to briefly, but effectively, describe your product or
services.

National Travel Center
Physical Address: 105-111 North Broad Street, Doylestown, PA 18901
Mailing Address: 73 Old Dublin Pike, 10-329, Doylestown, PA 18901

Land Line: 215-345-0300 . Cell: 267-897-5277
www.nationaltravelcenter.org

White paper name/topic 2

Another Focused on attracting and communicating
Story with visitors
Headline
Travel marketing is now be focused on communicating direct-
ly with visitors and potential visitors and connecting the visi-
tors to all of the locations in the comprehensive tourism asset
portfolio.
The website becomes the most visible part of a lead generat-
ing effort. Other marketing vehicles and marketing programs
contribute to generating leads.
Each of the leads becomes a potential customer that needs
to be communicated with and nurtured until they are ready to
make a purchase right on the destination website and to visit
Comprehensive digital marketing automation enables the nur-
turing programs to be carried out most efficiently

Increasing monetization of marketing

Website and other marketing programs become a lead gener-
ating effort:
More advertising program participants in more different types
of advertising vehicles
Multiple layers of website and digital monetization, advertori-
als, e-blasts, multiple category marketing, inclusion in specific
products and experiences
Corporate sponsorships
Television and radio promotion
Community involvement
Social media and social networking monetization

National Travel Center
Physical Address: 105-111 North Broad Street, Doylestown, PA 18901
Mailing Address: 73 Old Dublin Pike, 10-329, Doylestown, PA 18901

Land Line: 215-345-0300 . Cell: 267-897-5277
www.nationaltravelcenter.org

White paper name/topic 3

Digital marketing Another
Digital public relations Story
Coupons and other point of sale features Headline
Participation in each of these has a cost to the marketing
partner

Des Moines, IA

Basic website listing
Enhanced website listing
Listing in individually selected publications
Enhanced listing in publications
Convention calendar
Map listing
Brochure distribution
Inclusion in prize promotion giveaways
Social Media promotion
Television promotion
Radio Promotion
Event sponsorships
Golf Classic sponsorships
Annual Celebration
Inclusion in special packages
Inclusion in restaurant guides
Inclusion in wedding guide
E-newsletter advertorial
E-newsletter ads—select from 7

National Travel Center
Physical Address: 105-111 North Broad Street, Doylestown, PA 18901
Mailing Address: 73 Old Dublin Pike, 10-329, Doylestown, PA 18901

Land Line: 215-345-0300 . Cell: 267-897-5277
www.nationaltravelcenter.org

White paper name/topic 4

Another Customized e-blast
Story Front page promotion
Headline Micro-site sponsorship
Event housing ad
Direct marketing
Planning guides—select from 4
Catch Crew
Coupon Booklets
Street pole banners
Customized Corporate Partnerships
Gold Marketing Partnerships
Digital Marketing Workshops
Social Media Workshops
Other training programs

Step One—Creating the Components of a
Comprehensive Digital Marketing Program,
A new way of viewing customers and con-
stituents

The Foundation

The contents of the entire inventory illustrated in the compre-
hensive tourism portfolio asset is put into a database to pro-
vide the basic contents of the website

National Travel Center
Physical Address: 105-111 North Broad Street, Doylestown, PA 18901
Mailing Address: 73 Old Dublin Pike, 10-329, Doylestown, PA 18901

Land Line: 215-345-0300 . Cell: 267-897-5277
www.nationaltravelcenter.org

White paper name/topic 5

Website Designed as a Lead Generator & Another
Sales Vehicle Story
Headline
The website, designed to promote the entire tourism asset
portfolio, will be designed to serve as a lead generating ma-
chine:
Interesting and intriguing content
Landing pages
Offers
Ability to dialogue with DMO
The website is only one part of a larger system aimed at at-
tracting potential visitors, capturing their information and nur-
turing them until they are ready to buy.

Comprehensive Digital Marketing System

Lead Generation from multiple vehicles
Website Landing Pages
Google
Social Media

National Travel Center
Physical Address: 105-111 North Broad Street, Doylestown, PA 18901
Mailing Address: 73 Old Dublin Pike, 10-329, Doylestown, PA 18901

Land Line: 215-345-0300 . Cell: 267-897-5277
www.nationaltravelcenter.org

White paper name/topic 6

Another Mobile
Story Webinars
Headline Email marketing
Direct mail
Other marketing vehicles

Step Two—Development of specific, tar-
geted content and customized communi-
cations; Different content and messages
required at different touch points in the
nurturing process

The Marketing Funnel

Step Three—Local Marketing, Promoting
local to the locals, Increasing the aware-
ness and value of the DMO to the local re-

National Travel Center
Physical Address: 105-111 North Broad Street, Doylestown, PA 18901
Mailing Address: 73 Old Dublin Pike, 10-329, Doylestown, PA 18901

Land Line: 215-345-0300 . Cell: 267-897-5277
www.nationaltravelcenter.org

White paper name/topic 7

gion Another
Story
Increasing local relevancy Headline

The region’s comprehensive tourism asset portfolio is also
the foundation for local marketing programs
Every location in the comprehensive tourism asset portfolio
that can participate is included in local marketing programs
Increase the likelihood that attractions and activities will be
recommended to family and friends
Introduce the destination to new residents, new college stu-
dents, new college parents, business travelers
Increase the impression that the DMO is completely behind
the local community and serving all
Increase the possibility of recruitment of doctors, professors
and others to settle in the community

Driving off Shop Local Saturday

American Express has been the catalyst of shop local pro-
grams which have evolved into local marketing programs

A Good Example

Susquehanna River Valley created: Eat, Play, Live, Love,
Shop Local

Very successful weekend program incorporating all of the
merchants in all of the towns in the region is being expanded
into a year round effort

National Travel Center
Physical Address: 105-111 North Broad Street, Doylestown, PA 18901
Mailing Address: 73 Old Dublin Pike, 10-329, Doylestown, PA 18901

Land Line: 215-345-0300 . Cell: 267-897-5277
www.nationaltravelcenter.org

White paper name/topic 8

Another Every merchant and location displayed the same decal, em-
Story phasizing a common community and common involvement
Headline

National Travel Center
Physical Address: 105-111 North Broad Street, Doylestown, PA 18901
Mailing Address: 73 Old Dublin Pike, 10-329, Doylestown, PA 18901

Land Line: 215-345-0300 . Cell: 267-897-5277
www.nationaltravelcenter.org

White paper name/topic 9

Another
Story
Headline

National Travel Center
Physical Address: 105-111 North Broad Street, Doylestown, PA 18901
Mailing Address: 73 Old Dublin Pike, 10-329, Doylestown, PA 18901

Land Line: 215-345-0300 . Cell: 267-897-5277
www.nationaltravelcenter.org

White paper name/topic 10

Another
Story
Headline

National Travel Center
Physical Address: 105-111 North Broad Street, Doylestown, PA 18901
Mailing Address: 73 Old Dublin Pike, 10-329, Doylestown, PA 18901

Land Line: 215-345-0300 . Cell: 267-897-5277
www.nationaltravelcenter.org

White paper name/topic 11

Another
Story
Headline

National Travel Center
Physical Address: 105-111 North Broad Street, Doylestown, PA 18901
Mailing Address: 73 Old Dublin Pike, 10-329, Doylestown, PA 18901

Land Line: 215-345-0300 . Cell: 267-897-5277
www.nationaltravelcenter.org

White paper name/topic 12

Another
Story
Headline

National Travel Center
Physical Address: 105-111 North Broad Street, Doylestown, PA 18901
Mailing Address: 73 Old Dublin Pike, 10-329, Doylestown, PA 18901

Land Line: 215-345-0300 . Cell: 267-897-5277
www.nationaltravelcenter.org

White paper name/topic 13

Another
Story
Headline

National Travel Center
Physical Address: 105-111 North Broad Street, Doylestown, PA 18901
Mailing Address: 73 Old Dublin Pike, 10-329, Doylestown, PA 18901

Land Line: 215-345-0300 . Cell: 267-897-5277
www.nationaltravelcenter.org

White paper name/topic 14

Another
Story
Headline

National Travel Center
Physical Address: 105-111 North Broad Street, Doylestown, PA 18901
Mailing Address: 73 Old Dublin Pike, 10-329, Doylestown, PA 18901

Land Line: 215-345-0300 . Cell: 267-897-5277
www.nationaltravelcenter.org

White paper name/topic 15

Another
Story
Headline

National Travel Center
Physical Address: 105-111 North Broad Street, Doylestown, PA 18901
Mailing Address: 73 Old Dublin Pike, 10-329, Doylestown, PA 18901

Land Line: 215-345-0300 . Cell: 267-897-5277
www.nationaltravelcenter.org

White paper name/topic 16

Another
Story
Headline

National Travel Center
Physical Address: 105-111 North Broad Street, Doylestown, PA 18901
Mailing Address: 73 Old Dublin Pike, 10-329, Doylestown, PA 18901

Land Line: 215-345-0300 . Cell: 267-897-5277
www.nationaltravelcenter.org

White paper name/topic 17

Another
Story
Headline

National Travel Center
Physical Address: 105-111 North Broad Street, Doylestown, PA 18901
Mailing Address: 73 Old Dublin Pike, 10-329, Doylestown, PA 18901

Land Line: 215-345-0300 . Cell: 267-897-5277
www.nationaltravelcenter.org

White paper name/topic 18

Another
Story
Headline

National Travel Center
Physical Address: 105-111 North Broad Street, Doylestown, PA 18901
Mailing Address: 73 Old Dublin Pike, 10-329, Doylestown, PA 18901

Land Line: 215-345-0300 . Cell: 267-897-5277
www.nationaltravelcenter.org

White paper name/topic 19

Another
Story
Headline

National Travel Center
Physical Address: 105-111 North Broad Street, Doylestown, PA 18901
Mailing Address: 73 Old Dublin Pike, 10-329, Doylestown, PA 18901

Land Line: 215-345-0300 . Cell: 267-897-5277
www.nationaltravelcenter.org

White paper name/topic 20

Another
Story
Headline

National Travel Center
Physical Address: 105-111 North Broad Street, Doylestown, PA 18901
Mailing Address: 73 Old Dublin Pike, 10-329, Doylestown, PA 18901

Land Line: 215-345-0300 . Cell: 267-897-5277
www.nationaltravelcenter.org

White paper name/topic 21

Another
Story
Headline

National Travel Center
Physical Address: 105-111 North Broad Street, Doylestown, PA 18901
Mailing Address: 73 Old Dublin Pike, 10-329, Doylestown, PA 18901

Land Line: 215-345-0300 . Cell: 267-897-5277
www.nationaltravelcenter.org

White paper name/topic 22

Another
Story
Headline

National Travel Center
Physical Address: 105-111 North Broad Street, Doylestown, PA 18901
Mailing Address: 73 Old Dublin Pike, 10-329, Doylestown, PA 18901

Land Line: 215-345-0300 . Cell: 267-897-5277
www.nationaltravelcenter.org

White paper name/topic 23

Another
Story
Headline

National Travel Center
Physical Address: 105-111 North Broad Street, Doylestown, PA 18901
Mailing Address: 73 Old Dublin Pike, 10-329, Doylestown, PA 18901

Land Line: 215-345-0300 . Cell: 267-897-5277
www.nationaltravelcenter.org

White paper name/topic 24

Another
Story
Headline

National Travel Center
Physical Address: 105-111 North Broad Street, Doylestown, PA 18901
Mailing Address: 73 Old Dublin Pike, 10-329, Doylestown, PA 18901

Land Line: 215-345-0300 . Cell: 267-897-5277
www.nationaltravelcenter.org

White paper name/topic 25

Another
Story
Headline

National Travel Center
Physical Address: 105-111 North Broad Street, Doylestown, PA 18901
Mailing Address: 73 Old Dublin Pike, 10-329, Doylestown, PA 18901

Land Line: 215-345-0300 . Cell: 267-897-5277
www.nationaltravelcenter.org


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