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Creating Performance and Style Since 1982



Creating Performance and Style Since 1982

DAVID WIENER VENTURES
Creating Performance and Style Since 1982

Innovation. Performance. Style.

David Wiener Ventures is the creative and business outlet of David Wiener. From the early days in 1982 to today,
DWV has been a source of high visibility, exciting and unique creations.

David is an internationally recognized designer and serial entrepreneur who combines extraordinary style
and performance in everything he creates. David applies his engineering, marketing and branding expertise to
ensure success for his design creations, from cars and bikes to yachts and aircraft, high fashion, furniture and
furnishings, electronics, sports equipment, audio systems, music products, electronics, digital apps, and more
recently, cyber-encryption systems.

Over the past 35+ years, DWV has created iconic products, logos and brands for such global names as Ferrari,
the U.S. Ski Team, Columbia Sportswear, Ben & Jerry’s, Nike, BMW, Ganassi Racing, and many others. DWV has
been the subject of countless international media stories, as well as a PBS documentary, Human Power, about
David’s attempt on the human powered world speed record with vehicles he engineered and built as part of his
college thesis.

David Wiener grew up tinkering, inventing and building all manner of “things” from a gas powered go-kart at 12
to a hydroplane at 14 to a world speed record vehicle at 20. At UVM Engineering School and Hampshire College,
David majored in art and engineering, with a minor in aerodynamics. Out of college, David was recruited by Time
Magazine’s Engineer of the Century, Paul MacCready, before launching his own company, W2 Design in 1982,
later to be known as David Wiener Ventures, in Westport, Connecticut.

As a designer, inventor and entrepreneur, David has created an endless series of exciting products, businesses,
licensing opportunities and associations with global brands and elite sports teams. Along the way, David’s
driving goals have been simple:

Vision. Innovation. Performance. Style. Authenticity.

1984 • W2 Design • Westport, Connecticut • The first real studio and workshop for what would later be known as David Wiener Ventures

Artist. Designer. Entrepreneur. And Back.

In his teens, David Wiener was one of the youngest professional photographers in America, shooting the
exciting worlds of Formula One, the Indianapolis 500, the America’s Cup and the US Open. Later, becoming an
internationally recognized designer with clients such as Ferrari, Porsche, Beyman, Nike and Columbia, creating
innovative and iconic products, David’s work helped him develop an intriguing vision of the world, resulting
in one of his latest mediums: fine art prints that use photographs to push the viewer to see art in the often-
overlooked details of architecture, technology, nature and other subject matter. David has exhibited his work
internationally and has created commissioned pieces for private collectors and corporate clients.

From photographer to designer and engineer to entrepreneur and back to art, the overriding fuel is creativity
and passion - for all things that are unique, that move, roll, fly, enhance and inspire. David’s ideas and breadth
of vision even reaches into writing. With so many years of creating marketing pieces, manuals, presentations
and an endless stream of business documents, David has turned his writing to a book on the realities of serial
entrepreneurship, taking his own story and weaving an intense, fun, humorous – and at times, scary – tale that
will make seasoned entrepreneurs and business people smile and give budding newbies pause.

David Wiener’s products, clothing, furniture, vehicles and art are in the private collections of Jean Todt, Michael
Schumacher, Kimi Räikkönen, Sanjay Dutt, Alan Parsons, Pat Metheny, Ferrari SpA and the Mandarin Oriental.
David Wiener products are standard fixtures in global chains such as Starbucks, The GAP, Old Navy, Disney and
numerous others.

David works from studios in Park City, Utah and Cape Cod, Massachusetts. When not working, David is active
in all the things that inspire his work: skiing, saltwater fly-fishing, playing guitar, bird hunting, racing cars and
mountain biking. Some of his best ideas are inspired by time spent laughing, cooking and drinking Jack Daniel’s
with clients, friends and family.

2004 • Photoshoot on the Bonneville Salt Flats for SoundTube Entertainment, a David Wiener Ventures company

My earliest passion was race cars. Vehicles took over much of my mind as a kid, and later as an adult. The beauty and elegance of Italian GT cars, the
rawness of Le Mans racers and the glamour and ultimate technology of Formula One infected my mind and from there, I was destined to look, learn and
listen, to absorb all I could from the worlds of speed, luxury, competition and engineering. Over time, my focus on the aesthetic pushed me to want to
control not just the desgn of the product at hand, but also the branding and marketing that would tell a story in a way that was perfectly sync’d. I call this
Integrated Design – where the product, packaging, visuals, collateral and even the name seem to talk to each other, to be intrinsicly connected. What could
be a better career than to create and create and create some more? A simple notebook and pencil are all I need to be perfectly happy, anywhere – on a
plane, a beach, in traffic, or killing time in a doctor’s office. What could be a better career?
- David Wiener July 2018

1981 • American Wheelmen magazine cover • David and Olympic Champion, Eric Heiden prepare for attempt at world speed record as part of David’s college thesis

The Die Is Cast

I was a car and speed freak from the age of 5. The idea of my own wheels and total control was intoxicating. By 6th grade, I pushed
my dad for a go kart. He said no. He said I could build one. So I did. My mom drove me to the local welding shop and the grizzled
veteran welders humored me and allowed me inside the work area to set up my simple wooden jigs to achieve the right caster and
camber for my front spindles. I was in heaven. The shop teacher in junior high later told me you “couldn’t” make a go kart out of
wood. Little did he know... A year later, I saw an article in Popular Mechanics and determined I could build my own hydroplane. I
talked my mom into driving me to the lumber yard where I put the magazine’s shopping list to work. Weeks later, I was motoring
out into Long island Sound - not the best testing grounds for an 8-foot boat with a couple inches of clearance off the bow! The die
had been cast and vehicles would - and still do - play a big part in my life and career. - DW

1970 • DW Homemade Go Kart • 1971 • Plans for DW Homemade Hydroplane

Action

I was passionate about sports and action photography. I started in elementary school and started selling work while in junior high.
By high school, I had an agent. It was exciting stuff and made for lots of good stories and events! One of the key lessons I learned
early on came from working with George Silk, LIFE magazine photographer and the great master of action and sports photography.
He taught me that to truly capture the excitement of action, you had to get really close. Later, when I was shooting the US Open
for Newsweek Magazine, I used my youth to my advantage. I was 17 and all the other pros were 30, 40, 50 years old. I pushed
the limits and inched my way ever closer to the court, and well past the line they used to limit where the photographers could sit.
I got inbetween the chairs the players used during breaks. The umpire gave me the eyeball but then gave me the OK sign. I spent
the match closer than any other photographer at the event. As an added bonus, my high school friends all saw me on TV - what
a boost when you’re a kid. Along the way, my interest in vehicles, engineering and design took over. Photography became a great
way for me to document my work and create marketing images. Going full circle over 40 years, I now use photography to create
artwork, which can be seen later in this book. - DW

Photography • US Open Tennis Final • Jimmy Connors • 1976 Indy 500 • Johnny Rutherford • 1979 US Grand Prix • Mario Andretti • 1976 Op Sail

1981 • College Thesis • Fitting test for World Speed Record vehicle with Olympic champion, Eric Heiden, inside JFK airport lounge (before security protocols)

1981 • Images from PBS-TV documentary Human Power about David Wiener’s attempt on the human powered world speed record.

1981 • Engineer of the Century, Paul MacCready, famous for the Gossamer Albatross and Gossamer Condor human-powered aircraft, recruits David to California

1982 • Flex-Lighting • Modern, lifestyle home lighting concept • First product creation after David launches his own company.

1983-1986 • David Wiener furniture and furnishings • Represented in showrooms in New York, Paris and Milan • Featured in design publications and design yearbooks.

1986 • Draft•Table II • Stand-up, tilting work table • Glass/aluminum/laminate • 1985 • Draft•Table I • Stand-up, tilting work table •Painted steel/laminate

1975-1982 • Custom cars designed and built by W2 Vehicle Design (later to be known as DW V) in Westport, Connecticut. Photo of David with his first Porsche - a 1966 912

1991 • DW Signature line of innovative performance ski headware for Kombi, industry leader in ski gloves, mittens, etc.

1987 • David Wiener sports fashion • Mt Olympus performance overcoat

1990 • Ben & Jerry’s ice cream • DWV selected to re-engineer production system to improve distribution uniformity of “mix-ins” in each product

1991 • Tennis Electronic Lines (TEL) system controller • Used at US Open • Early 3D renderings using Alias software and Silicon Graphics computers

1985 • Landspeeder ® Recumbent Bike • Advertisement and photoshoot image • Designed and Manufactured by Landspeeder, a DWV company

1985 • Landspeeder ® Recumbent Bike • Race model with aero fairing raced at Indianapolis Speedway • Designed and Manufactured by Landspeeder, a DWV company

1992 • Nike Tensile Air footbed system • DWV selected to assist in invention and development of technology

2009 • Feature on DWV Entertainment’s innovative iPod dock in T3 magazine 1992 • Flarecraft design by DWV on cover of Popular Science magazine

1992 • Columbia Performance Fishing Gear® • PFG • Top selling fishing and travel clothing for 25 years • Design and brand created by DWV

1992 • Enviro•Logic human-powered rotary lawnmower • Finalist for Department of Energy grant

1989-1992 • Pheasant Hill® by David Wiener • for Beyman Group •Turkey • Luxury sportswear and accesories

1999 • US Ski Team Logo • DWV selected to re-brand and improve image and logos of US Ski Team and US Ski Association

1995 • Team design for Hollywood Ganassi Indycar Team • 1996 • Team design for Mumm 36 Fast Tango

1997 • Custom SoundTube® speakers for MTV Beach House Show • Malibu, California

1994 • SoundTube® speakers • First photoshoot and original artwork for marketing and promotion

2002 • Custom SoundTube® Speakers for Ferrari International Auto Show Gala Event • Javitts Center • New York City

2003 • SoundTube® diecast aluminum integrated “motorboard” - combines woofer speaker driver, omni-360 tweeter, porting, transformer control and superior rigidity

2003 • SoundTube® Wall Mount Speaker • 3D model used for manufacturing and assembly planning

1995 • Layout for sponsor graphics • SoundTube® Ferrari IMSA race car

2007 • Ferrari Art.Engine Home Audio System • Created in partnership with Ferrari SpA • Designed and manufactured by DWV Entertainment

2007 • Photoshoot for Ferrari Art.Engine home audio system • Salt Lake City, Utah

Try To Put All This Gear In Your Carry On.
Even Alan Parsons Can’t Always Work In A Studio.

Legendary producer and artist, Alan Parsons is constantly working. But touring and travel means he can’t always have a studio to work in. That’s why we created the
most powerful USB mic in the industry. The Aphex Microphone X allows you to record anywhere, with amazing results thanks to its built in Aphex Exciter, Com-
pressor, mic pre and headphone amp circuits. Legendary music deserves legendary sound. All the top pros use Aphex. Now you can too.

1.818.767.2929 • USA • www.APHEX.com • a DW V ENTERTAINMENT company

In recognItIon of outstandIng technIcal InnovatIon and
lastIng contrIbutIon to professIonal audIo,
thIs award Is presented to:
Aphex Aural Exciter
1975

by the
tec Foundation For excellence in audio

january 2013

Location. Location. Location.
Whatever Inspires You. Wherever You Are. Get It Down.

Where will that next idea hit? At home? On the road? On vacation? After a concert? With the new USB Microphone X and a laptop, you can create anywhere and get
professional results. This USB mic has all the processing power Aphex is famous for, built in - Exciter, Compressor, mic pres and headphone amps - so you can create
that big, pro sound without a lot of gear, a lot of set up, or a lot of expense. Go ahead. Get your creative on. Whenever the mood strikes.

1.818.767.2929 • USA • www.APHEX.com • a DW V ENTERTAINMENT company

In recognItIon of outstandIng technIcal InnovatIon and
lastIng contrIbutIon to professIonal audIo,
thIs award Is presented to:
Aphex Aural Exciter
1975

by the
tec Foundation For excellence in audio

january 2013

Show’s Over. Party Time. Back To Hotel. Just Got An Idea.
Get That Inspiration Recorded Before You Forget It.

Ray Luzier knows all too well...it’s late at night. Inspiration. A riff. A lyric. A fleeting moment. It used to be you needed an engineer’s trunk of gear to get it down.
No more. With Microphone X artists can create anywhere, anytime, and get amazing results. This USB mic has all the processing power Aphex is famous for, built
in - Exciter, Compressor, mic pres and headphone amps - so you can make sure your best ideas are safe and sound before you crash.

1.818.767.2929 • USA • www.APHEX.com • a DW V ENTERTAINMENT company

In recognItIon of outstandIng technIcal InnovatIon and
lastIng contrIbutIon to professIonal audIo,
thIs award Is presented to:
Aphex Aural Exciter
1975

by the
tec Foundation For excellence in audio

january 2013

2014 • Aphex Mic-X USB Digital Microphone with Aphex signal processing built-in, for easily portable recording

Advancing Music Listening

In 2010, DWV Entertainment took over Aphex, an industry leader in audio signal processing and equipment for recording studios
and concert venues. Having used Aphex technology in the Ferrari Art.Engine audio system to enhance the audio performance of
this luxury music system, I wanted to expand the benefis of Aphex technology into a broader consumer application. The Audio
Xciter app was born and an 18-month development resulted in an app for Apple and Android devices that brought true studio-
quality signal processing to the music on people phones and tablets. Evangelizing about the sad state of digital music files and their
severely limited sound quality, the team at DWV Entertainment did thousands of side-by-side tests, allowing people to have that
WOW moment when they realize how much of their beloved music they were missing. Demos with music legends such as Alan
Parsons, Pat Metheny, Steven Tyler and others confirmed the extraordinary benefits of the Xciter app. Sadly, the world has moved
on, with Apple Music, Spotify and others overpowering consumers’ desire for quality. We live in a culture of “good enough” where
convenience outweighs quality - even when it comes to the universal language of music. - DW

2012 • Audio Xciter App • App icon and assorted app images from Apple and Android devices

2012 • Aphex Punch Factory® and Xciter® guitar pedals with Aphex audio signal processing built-in

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2016 • Team image and livery for Porsche Pirelli World Challenge racing team • Black “Aero” design selected for all team vehicles, gear and uniforms

2007 • Ferrari Art.Engine Home Audio System • Assorted photos of production, photoshoots and article in Japanese luxury magazine

Aphex Powers Ferrari.

Put The Power Of Aphex Into Your Products.

When Ferrari decided to enter the world of home audio, it wanted to make a statement. The result: The Ferrari Art.Engine
home audio system - the single most exclusive licensed product ever offered by Ferrari. And to ensure that the perfor-
mance was worthy of the Ferrari brand, Aphex technology was licensed inside this audio tour de force. When your culture
is all about performance, you find the best possible technologies, guaranteeing absolute quality and customer satisfac-
tion. This is the Ferrari way. Formula One performance. Extraordinary customer experiences. Viva Aphex!
APHEX LICENSING. Make it work for you. And your customers.

1.818.767.2929 • USA • www.APHEX.com • a DW V ENTERTAINMENT company

2014 • Aphex marketing collateral • Promoting licensing activities and associations with global brands

2006 • Forza magazine • Advertisement designed for DWV Entertainment’s Ferrari Art.Engine audio system

2010 • Art.Studio wireless line array audio system by DWV Entertainment

2013 • Award-winning design of assistive listening “neck loop” device for Clearsounds

2015 • Advanced headphone design for Clearsounds

2014 • Flarecraft Seawing ground-effects aircraft • This is the second aircraft designed by DWV for Flarecraft

2017 • 7Tunnels® data and communications encryption device for aviation applications

I’ve spent most of my life observing the aesthetic: people, nature, products, fashion, architecture…everything. It is the daily function of a designer and artist.
It is both a subconscious and conscious research tool, as well as a critical method of “measurement” for style, performance, quality and desire. It is this
life-long demand for the elegant aesthetic that has trained me to look – and to see – detail and pattern in objects that might otherwise go unnoticed or
hidden by the combination (or concert) of their surroundings.
I call my art process Photographic Constructs, and I create this art because I want to provoke thought, change perspectives, and challenge the viewer to not
only see the beauty of shape, patterns, and colors playing off each other, but also to identify the detail and the hidden beauty within.
- David Wiener April 2018

2018 • David Wiener fine art in process and installed • Large scale Mario Andretti photo • Reviewing test prints • Installs in Utah, Italy and New York