WINTER 2022
Home-Based Business
& Opportunity Magazine
TV / Podcast – Pg. 42
ANNUAL
BUSINESS
START-UPISSUE
Top Tips for Starting a Home-Based Business Turning an Idea into a Profitable Business
Criteria for Picking the Right Business Structure Grow Your Home Business with Staff
7 Ways to Make Money with Your Mobile App 5 Ways to Monetize Your Blog in 2022
Sibling Kidpreneurs Take On Personal Care Giants Nearshore Outsourcing Is Great for Startups
Get Google Out of the Way of Business Start-Ups Establishing a Successful Business in College
And More!...
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®PHOTO LOS MUERTOS CREW FROM PEXELS
PHOTO BY DEPOSITPHOTOS Home-Based Business & Opportunity Magazine
Winter 2022 Annual Business Start-Up Issue PHOTO CREDIT: BED THREADS
8 Publisher Letter: Get Google and “Big Tech” Working for Business Start-Ups
10 Top Tips for Starting a Home-Based Business
12 Criteria for Picking the Right Business Structure
for Your Business
14 Latin Woman Adreana Gonzalez Inspires Vocal
Students
16 5 Key Steps to Success I Wish I Knew Before Starting a Business
18 How Retail Is Poised to Reach New Heights with Virtual
19 7 Actionable Ways to Make Money with Your Mobile App
20 Podcast: Biz Revolution–Martha Krejci is Revolutionizing Home-Based Careers for Women
21 Two Sibling Kidpreneurs Take On the Personal Care Industry Giants
22 How to Start an Antique Restoration and Repair Business
23 Turning an Idea into a Profitable Business According to Damon Becnel
24 4 of the Main Things to Consider When Setting Up a Small Business
25 Entrepreneur Innovator: Interview with Garret Flower, ParkOffice CEO
26 Ways to Grow Your Home Business with Staff
27 7 Reasons Why Nearshore Outsourcing Is Great for Startups
28 Product Review: Yaheetech 21.7-30 Inch Adjustable Seat Height Bar Stools
29 Elyse Stoltz Dickerson: An Entrepreneurial Journey to Success
30 How Geneviève Rosen-Biller Created a Sustainable Bedding Brand
31 Max Gorin Shares 4 Ways Small Home Businesses Can Grow
32 5 Ways to Monetize Your Blog in 2022
36 5 Tips for Establishing a Successful Business in College
41 Classifieds
WWW.HOMEBUSINESSMAG.COM WINTER 2022 HOME BUSINESS® 7
® LETTER FROM PUBLISHER Get Google and “Big Tech” Working for Business
Start-Ups
Magazine
All new business start-ups have one thing in common: They depend
Winter 2022 Issue on the Internet and their online presence and online reach to
www.homebusinessmag.com succeed during the challenging start-up phase. Whether bricks and
mortar or home-based, all new businesses need to get their online
The Home Business® Team content indexed by search engines. They also must market and sell
SURGXFWV DQG VHUYLFHV RQOLQH WR JHQHUDWH FDVK ȵRZ WR JHW SURȴWDEOH
Publisher Richard Henderson after start-up. In addition, many need to generate advertising
United Marketing & revenue from their website, particularly those with niche content.
Research Company, Inc.
One big hurdle stands in the way of overcoming these challenges. The monopolies
Editor-in-Chief Stacy Ann Henderson that Google and ‘Big Tech” hold over the online sector pose a big threat to small
Managing Editor Sherilyn Colleen business success. Google, in particular, holds a near total monopoly over online
search. Through its secretive search algorithms, it’s able to pick online winners and
Publicity Editor Shannah Carol losers. Google’s monopoly over online search has enabled it to get the lion’s share of
Graphic Services Slice, Inc. digital advertising revenue (money that should be going to small businesses). Google
Production Manager Jon Crossley, Ultra Graphics can also threaten any business’s survival through downgrading content in search
Digital Ad Production Angel Macias, Ultra Graphics UHVXOWV RU HYHQ GHDFWLYDWLQJ FRQWHQW :LWK QR DFFRXQWDELOLW\ <HV *RRJOH KDV ULJJHG
the entire online sector in its favor.
Art Direction Richard Rabil, SliceWorks
Advertising [email protected] The solution is to break up Google, or to at least heavily regulate it as a utility. And
Phone: 800-734-7042 don’t stop with Google. Break up all the “Big Tech” monopolies including Facebook
Shannah Carol (Meta), Apple and Amazon.
homebusinessmag.com/magazine-advertising
homebusinessmag.com/online-advertising 7KH PRPHQWXP PD\ EH ȴQDOO\ VKLIWLQJ DZD\ IURP %LJ 7HFK DQG LQ IDYRU RI VPDOO
business. Google is being sued by state Attorney General’s and a growing consortium
Digital Newsstand Jean Garcia, Zinio Newsstand RI QHZVSDSHUV WR HQG LWV PRQRSROLHV RYHU RQOLQH VHDUFK DQG GLJLWDO DG UHYHQXHV 7KH
Circulation Manager John Stratton H[FHVVHV RI )DFHERRN ΖQVWDJUDP DQG RWKHU %LJ 7HFK DUH ȴQDOO\ LQ Congress’ cross hairs.
Subscriptions Email: [email protected] What can you do? ΖQ VXSSRUW SROLWLFDO HRUWV WR UHLJQ LQ %LJ 7HFK ZKR DUH ȃ
Start-Up Guide Book Barbara Weltman QR VXUSULVH ȃ '&ȇV ELJJHVW OREE\LVWV &RQWDFW \RXU ORFDO &RQJUHVVPDQ DQG GHPDQG
their support. Hold them accountable if they take Big Tech contributions. If you don’t
Book Production Gloria Luzier ȴJKW EDFN %LJ 7HFK ZLOO FRQWLQXH WR WULXPSK
Reprints Betsy White, The Reprint Outsource,
[email protected] Richard Henderson, Publisher, Home Business® Magazine
Mailing Lists www.homebusinessmag.com Notice to Readers
(Click on “Mailing Lists” to order)
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Mailing List Manager Nancy Spielmann, Statlistics considers its sources reliable and verifies as much data as possible, although reporting inaccuracies can occur;
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and others. necessarily the opinion of HOME BUSINESS® Magazine.
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Produced in the United States
8 HOME BUSINESS® WINTER 2022
Top Tips for Starting a® BY EDITOR
Home-Based Business
PHOTO BY LOS MUERTOS CREW FROM PEXELS
Some people struggle with
the idea of working from
home, but others thrive.
After having to readjust your
thinking, a home-based business
is sometimes the ideal solution,
especially for those with families
and people trying to maximize
their productivity. If you’re
interested in working from
home, the following are some
tips to help you set up a
thriving business in this kind
of environment.
Get Help with the Skills You Lack Utilize a Strict Work Schedule
While it can be easy for every freelancer to use their network Not everyone adheres to a 9-5 schedule so if you happen to be
to resolve every little problem they face on a day-to-day basis, more of a night owl, there is nothing wrong with that, but make
sometimes, it is the education itself that is important. While you VXUH \RXU VFKHGXOH UHȵHFWV \RXU VOHHS SDWWHUQ ΖI \RX ZDNH HDUO\
can use DuoLingo to learn a language, you can’t learn something try to get to bed early. Likewise, if you prefer to work later in the
like accountancy or tax law from a singular book or app so day, make sure you sleep in longer in the morning. It’s all about
returning to college should be something that you’re thinking maintaining a routine that works for you while ensuring you are
about. Know what area you want to operate in and become achieving a healthy work-life balance.
an expert in all things related. Getting a degree is the best way
of doing just that. You have lots of options when it comes to Have a Concrete Business Plan
ȴQDQFLQJ VR GRQȇW EH SXW R E\ WKH JURZLQJ FRVW RI HGXFDWLRQ
3ULYDWH OHQGHUV RHU JUHDW LQWHUHVW UDWHV DQG \RX FDQ XVH D 3ODQQLQJ LV HVVHQWLDO LQ EXVLQHVV VR ZH KDG WR ȴQLVK ZLWK WKLV SRLQW
student loan calculator that will help you see what your payments Having a business plan is intrinsic to success so put the time and
will be before you sign on the dotted line. HRUW LQWR FUHDWLQJ RQH ΖI \RX GRQȇW NQRZ ZKDW WR LQFOXGH LWȇV
worth paying for a consultation with a professional who will help
Have a Dedicated Workspace you draw up an accurate plan with all the relevant information
and the targets you hope to meet. This is the one thing potential
There are various ways that you can achieve this. Some people investors will ask for before giving you money so doesn’t it make
ZDQW WR VHW DQ XQXVHG URRP LQWR DQ RɝFH VSDFH EHFDXVH LWȇV sense to have every box ticked in terms of content and the quality
easier for them to separate home life from work life. Others of the content? We certainly think so.
keep their leisure activities to the bedroom and use their living
room as a workspace instead. Sometimes it can be as simple
as designating a side of the sofa for work and the other for
relaxation. Whatever your preference, make sure you set up clear
distinctions so that when it is time to bash out work you have a
clear workspace and as few distractions as possible.
10 HOME BUSINESS® WINTER 2022 WWW.HOMEBUSINESSMAG.COM
®
PHOTO BY ONO KOSUKI FROM PEXELS
Criteria for Picking the Right BY EDITOR
Business Structure for Your Business
Choosing the best and most suitable legal structure for your
business starts with looking into your company’s goals and
considering local, state and federal laws. By discovering your
goals, you can choose the best type of business incorporation
WKDW EHVW ȴWV \RXU FRPSDQ\ȇV FXOWXUH <RX FDQ WKHQ UHJLVWHU \RXU
business under the relevant type of business incorporation
structure either by yourself or with the assistance of professionals.
How do you choose a type of business entity? We have
outlined some of the most important factors for you.
Tax Treatment
Double taxation is a major headache for many companies. As
a C Corporation, your company’s yearly income is subject to
a tax from your state and federal government. However, you
should also pay taxes on the personal income you bring in
from the company itself.
An S Corporation or an LLC can avoid this completely by being 7KLV LV EHFDXVH WKH RZQHUVKLS LV EDVHG HQWLUHO\ R RI WKH
subject to pass-through taxation. Rather than impose taxes on VKDUHV KHOG ȃ WKH RZQHU QHHGV RQO\ WR VHOO WKHLU VWRFNV WR WKH
both the corporation and the income of the business owner, new owner.
this allows the tax to rest totally on income that the owners
and investors receive from the business. The disadvantage, 2WKHU EXVLQHVV HVWDEOLVKPHQWV GR QRW RHU WKH VDPH
though, is that S-corp owners are subject to self-employment convenience of transfer. Partnerships must be ended and sole
taxes for the income they take in salary. On the other hand, proprietorships require that the business be sold in entirety to
LLC owners who are taxed like a sole proprietor or partnership transfer ownership.
are subject to self-employment taxes for the full amount of
WKH SURȴW WKH\ WDNH KRPH Ease of Formation
Ability to Raise Capital Are you wondering why anyone would want to choose a sole
proprietorship or partnership over a business establishment
This is really important for any business. How you raise capital that provides greater liability protection? The answer is pretty
LV WKH IRFXV RI VLJQLȴFDQW UHJXODWLRQ ZKLFK HQWLUHO\ GHSHQGV straightforward: the process of formation and its maintenance
on your chosen business entity. While C Corporations provide LV VLPSOLȴHG
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LV VXEMHFW WR HVSHFLDOO\ VWULFW UXOHV $Q 6 &RUSRUDWLRQ RHUV 6ROH SURSULHWRUVKLS SURYLGHV WKH OHDVW DPRXQW RI GLɝFXOW\ LQ
VRPH RI WKH ȵH[LELOLW\ RI D & &RUSRUDWLRQ +RZHYHU LWV QXPEHU getting it set up. It requires only that you register the business
of shareholders is limited to no more than 100. with the right agency in your state, county, and city.
Separation of Ownership and Management All other business establishments must be registered through
the local Secretary of State. They also have to adhere to a set
Personal liability is a huge worry for a lot of entrepreneurs, of recordkeeping rules to retain limited liability protections.
which is why many businesspeople acquire the help of a Preserving these records and making sure that the business
professional service to properly structure their businesses. remains in great standing can be expensive and time-consuming.
6HYHUDO HVWDEOLVKPHQWV ȃ FRUSRUDWLRQV //&V DQG OLPLWHG However, the protection from liability may just be priceless.
SDUWQHUVKLSV ȃ GLVWLQJXLVK RZQHUVKLS IURP PDQDJHPHQW
and hence defend the business owner from lawsuits brought What Can You Do?
against the business.
A tiny bit of prevention is worth a pound of cure. Whether
Sole proprietorships and general partnerships leave the owner you are just getting your business started or have seen your
openly vulnerable to being held personally accountable for EXVLQHVV WKURXJK D IHZ VROLG \HDUV KROGLQJ R RQ KLULQJ D
their management decisions. lawyer until you think you really need one can cost you. With
the best help in choosing a business entity, your business may
Limited Liability Protection even outlast you.
Just as you do not wish to be held personally liable for a Hiring a skilled business lawyer in the good times allows you to
lawsuit held against your business, it is important that your set a solid framework that will help your business to weather
personal assets continue being protected from potential the bad. Your lawyer should understand your business’s
business liabilities. This is usually the major reason for VSHFLȴF FRQGLWLRQV DOORZLQJ WKHP WR NQRZ DV VRRQ DV SRVVLEOH
choosing to incorporate a business as a C Corporation, S where it stands when a legal challenge arises.
Corporation, or LLC. But then again, sole proprietorships
and general partnerships do not provide this kind of asset Conclusion
protection.
The bottom line is that this decision is one you won’t want
Transfer of Ownership to make alone. Get advice from a specialist about the best
FRUSRUDWH IRUP WR WDNH ΖW FDQ PDNH D KXJH GLHUHQFH ODWHU RQ
Transferring ownership of a business is generally quite simple in your business ventures.
and straightforward in a C Corporation or an S Corporation.
12 HOME BUSINESS® WINTER 2022 WWW.HOMEBUSINESSMAG.COM
SUCCESS STORY
PHOTO CREDIT: HVS CONSERVATORY
Latin Woman Adreana Gonzalez Inspires BY EDITOR
Vocal Students and Hispanic People Everywhere
When I heard it was going to be Hispanic Heritage
Month (Sept. 15 – Oct. 15), I began to think about all the
hurdles I had to jump in order to get to where I am now
in my career. Ζ DP QRW RQO\ D ZRUNLQJ DFWRU DQG ȴ[WXUH LQ WKH
Hollywood scene, but I am also launching HVS Conservatory, a
post-secondary school for aspiring professional vocalists. While
LW LV QRW WKH ȴUVW EXVLQHVV Ζ KDYH ODXQFKHG LW LV GHȴQLWHO\ P\
biggest undertaking and I am beyond excited to see where it
takes me.
When I think of where I came from, as a Latina in
Hollywood, I felt that sharing my story [so many can
relate to] could help the next generation of artists.
My Story entertainers. There are a lot more doors opening as they are
WU\LQJ WR ȴOO WKHLU ȊGLYHUVLW\ȋ SODWHȐEXW LW LV QRZKHUH FORVH WR
I was born in Los Angeles and grew up a part of my childhood where it should be. Accurate and abundant representation
in a very small town in Venezuela. I am extremely proud of my PDWWHUV Ȅ RQ VFUHHQ DQG R 1RZ Ζ KRSH WR WDNH WKH
heritage, but it certainly did not make achieving my dreams knowledge and experience I gained both as a performer and
in Hollywood any easier. The entertainment industry is one teacher, and use it to help inform and mold the futures of
of the toughest out there. It takes everything you have to the world’s top vocal talents. Moreover, if I can help even one
PDNH HYHQ WKH VPDOOHVW PDUN DV D SHUIRUPHU ȃ DGG WR WKDW person of Hispanic heritage succeed, then I will have done my
being a Latin woman and it can seem impossible. As an actor part.
in my era of Hollywood, not only did women have 1/3 of the
roles that men had, but a Latin woman had a 1/15 of that. Adreana Gonzalez // Los Angeles, CA
The only auditions I got called in for were the maid or the cop.
Despite being a college-educated, well-read, articulate, and Adreana Gonzalez is the founder of HVS Conservatory, a
accent-free Latin woman, I could not escape being typecast. I post-secondary school for aspiring professional vocalists. She
would walk into an audition with the name Adreana Gonzalez, is a multi-talented professional who has found success in
and I cannot tell you how many times I was asked, “Are you every area she pursues such as acting, singing, writing, and
Mexican? You don’t look Mexican.” What does a “Mexican” WHDFKLQJ 6KH KDV EHHQ D ȴ[WXUH RI WKH +ROO\ZRRG VFHQH IRU
look like? My father is 100% Venezuelan, and my mother is an over two decades and counts a wide range of industry insiders
Italian/Mexican American. However, the worst of them all, was as friends and colleagues. This experience allows her to give
when one manager asked to change my last name to Arnez, her students practical and actionable advice beyond just
“because Gonzalez sounded like the gardener’s name.” technique. She knows what it takes to succeed as a working
entertainment professional. She has worked with celebrities
I ultimately started writing scripts so I could personally help like Will Ferrell, Jessie Reyez, Graham Patrick Martin, Lexi
open doors for the next generation of Latin actors. I wanted Ainsworth, and many more.
WR JLYH WKHP UROHV WKDW DUH ZRUWK\ RI ZKR WKH\ DUH Ȅ ZLWKRXW
facing covert (and sometimes overt) racism and constant
microaggressions. However, looking back at all of it, despite
the challenges I faced, I would not change a thing about the
course of my career because of where I am now. I am in a
SRVLWLRQ ZKHUH Ζ FDQ LQȵXHQFH DQG LQVSLUH ERWK P\ YRFDO
students and Hispanic people everywhere by sharing my story
and my voice.
My Advice
My advice today, to younger Latinx performers trying to make
it in the entertainment industry is:
■ Find a mentor who is successful in the line of work you
would like to pursue. I could not have made it without
mine. I was ridiculously lucky to have some of the biggest
names in the industry that taught me everything I know.
■ Find networking groups to participate in, take as many
classes as you can, and always follow up with a gift or
postcard after every meeting. Treat everything and ev-
eryone you encounter as a business, because you are the
CEO of the company.
Luckily, these days it is getting a bit better for ethnic
14 HOME BUSINESS® WINTER 2022 WWW.HOMEBUSINESSMAG.COM
®
PHOTO CREDIT: HENRY MA, CEO OF RICOMA AND GARMEO
5 Key Steps to Success I Wish I Knew BY HENRY MA
Before Starting a Business
Starting a business is challenging, exciting, and for programs that involve her customers and fans, and shares
some, a little scary. You get to call the shots, watch your stories that engage and inspire. Her brand is wildly popular
and constantly grows because people buy from her, not a
business grow, and feel the satisfaction of creating and building random product label.
something of your own. But it’s sink or swim, and being prepared
can help you when the challenges inevitably start mounting up. You don’t have to create a book club to engage with your
+HUH DUH WKH ȴYH NH\ VWHSV WR VXFFHVV Ζ ZLVK Ζ NQHZ EHIRUH VWDUWLQJ customers. Do check out blog posts and respond to comments
my business. personally. Use social media channels to talk about yourself
and your journey, as well as your business. Put yourself out
Focus on One Thing and Do It Well there because when people feel like they know you, they are
more likely to choose your business over others.
It’s not a bad thing to have a grand vision for your business.
Most businesses start with tons of epic ideas for the empire Be Your Boss and Your Employee
WKH\ ZDQW WR EXLOG +RZHYHU ZKHQ \RXȇUH ȴUVW VWDUWLQJ IRFXV
RQ RQH WKLQJ ȃ ZKHWKHU LWȇV D SURGXFW RU VHUYLFH ȃ DQG EH When you start your own business, you make the rules. You
great at it. If you try to carry out too many ideas at once, you make all the important decisions and decide your own hours.
and your business will be spread too thin. Your quality will To be successful, you will need to shed the habits from your
VXHU DQG FXVWRPHUV ZLOO QRWLFH time as an employee and create a mindset where you are
your boss and your employee. Hold yourself accountable to
Once you’ve perfected that one thing and are known for it, stay consistent, focused and maximize your time, as if you are
only then should you start thinking about expanding. Just look working for an employer. Each day at Ricoma, I try to approach
at Crocs. They started out making unique-looking, comfortable my role with this perspective.
IRDP VKRHV DQG FRQWLQXHG WR UHȴQH WKDW RQH SURGXFW $IWHU
\HDUV WKH\ VWLOO RQO\ PDNH RQH SURGXFW EXW RHU YDULDWLRQV MXVW Sometimes with your own business, working only from 9 to 5
DV VLJQLȴFDQW DQG VXFFHVVIXO DV WKH RULJLQDO won’t cut it. If you start late, stay later to get the job done. But
don’t forget to have fun, too. Take time away from work, so
Network and Build Great Relationships you don’t burn out. Organize happy hours with employees or
friends. Be the employee you want to manage and be the boss
Building relationships and growing your network is a solid you always wanted to have. Finding that balance will be critical
foundation of business. Remember the old saying, “It’s not to the success of your business.
what you know, it’s who you know?” That’s only half right. What
you know can get you far, but if you have a reliable network Let’s Get Started
of fellow business owners, vendors, talent, and communities,
they can help open doors and grease the wheels of success. Being a business owner is a whole new world of challenges,
excitement, and satisfaction. Enjoy the process and learn from
ΖQ WKH MRE PDUNHW UHIHUUDOV DUH ȴYH WLPHV PRUH HHFWLYH \RXU PLVWDNHV 1RZ WKDW \RX NQRZ WKHVH ȴYH FULWLFDO VWHSV WR
than other means of hiring. Your relationships can get you reach success that I wish I knew before starting my business,
the job or, in the case of running your business, can refer you can hit the ground running.
you to potential clients in their network. Organize or join
existing meet-ups where you can mingle with other industry NYU Stern School of Business graduate, Henry
professionals or use the power of social media, like LinkedIn, 0D EHJDQ KLV FDUHHU LQ WKH ȴQDQFH LQGXVWU\ ZLWK
to build these relationships. Investment Banking at Goldman Sachs.
Adapt or Die WWW.HOMEBUSINESSMAG.COM
Ever-changing market conditions will force your business to
evolve. Humans and technology are constantly changing. A
progressive approach to your business model will allow you to
keep a competitive edge and survive when competitors don’t
adapt to the changing environment.
Not long ago, grocery stores only accepted cash or checks.
Now imagine if one of those stores refused to accept credit
cards after the mainstream adopted them. Odds are that
grocery store is not around anymore. Eventually, mobile
payment services will become the primary method of
payment, and the retail industry will once again have to adapt
or die.
Engage with Your Audience
Social engagement is critical to the success of your business.
%HLQJ D IDFHOHVV VKDGRZ\ ȴJXUH EHKLQG WKH VFHQHV GRHVQȇW
help your company. When your audience feels connected to
the person who represents a brand, they’re more likely to
become a customer.
Oprah Winfrey talks about her personal life, creates clubs and
16 HOME BUSINESS® WINTER 2022
Worlds Largest Directory of Home-Based
Businesses, Franchises and Opportunities.
www.HomeBusinessExpo.com
How Retail Is Poised to Reach® BY DEVIN WILHELM
New Heights with Virtual Stores
PHOTO BY KINDEL MEDIA FROM PEXELS
Traditional retail has changed
greatly over the past few
decades. The internet has eliminated
a lot of need for generalized retail
stores and before that, the largest
retail entities had put many smaller
pens out of business through more
shrewd investments or through their
competitor’s bad management.
In the years leading up to the Great virtual nature. Customers will no longer need to drive to
Recession of 2008 many smaller stores reach them, instead being able to “walk” into their store at
folded and were followed by larger any time of day with their computer.
ones as the housing crisis gripped the
world. While specialty stores stayed )XUWKHUPRUH FRPSDQLHV ZLOO ȴQG WKH\ FDQ DSSHDO WR \RXQJHU
in business, joined by the more niche generations through the environmental impact that going
and well managed chains, many more virtual allows. Instead of producing vast amounts of waste
chains disappeared permanently. from boxes, food waste, and even customer garbage, the
only thing that a virtual store requires is power and creativity.
Further damaging the physical retail A retailer can save money, garner goodwill, and increase its
industry is the ever-advancing front of VHUYLFHV DOO LQ RQH SODFH LQVWHDG RI KDYLQJ WR VDFULȴFH RQH JRDO
internet commerce, or e-commerce. to fuel the others. However, the technology that ByondXR has
Amazon took the world by storm and put into place is also helping to bring another idea into reality:
has evolved into a platform that sells the Metaverse.
anything from textbooks to niche
ȴVKLQJ WH[WLOHV 2WKHU UHWDLOHUV OLNH The Metaverse is the culmination of technologies that allows
Walmart, Target, and Macy’s took note for people to interact with one another with clarity and
and focused immense resources on SUHFLVLRQ LQ D YLUWXDO HQYLURQPHQW %\RQG;5 KDV WDNHQ WKH ȴUVW
creating successful and easy-to-use step towards integration in this idea with its 3D stores, and
e-commerce websites to capture a retailers have the chance to take advantage of these ideas
wider buying audience. earlier than their competitors.
It is easy to think that the traditional retail store may be Instead of going through the growing pains of creating a virtual
changed forever, but it is really at the next phase of its store when the Metaverse has become a commonly accepted
evolution. ByondXR, a company that focuses on creating 3D idea, a retailer could create that location now. Details could be
virtual stores, is determined to show that traditional retailers ironed out and new concepts worked on so that when more
still have a place in the industry. Through its proprietary 3D people are accessing the Metaverse, a brand already has a
engine, ByondXR has created fully interactive virtual stores for perfectly formed and ready store for them to rush in and
customers to explore that perfectly recreate the traditional explore. Imagine the wonder on people’s faces when they can
retail experience.
CONTINUED ON PAGE 34
While this is a groundbreaking innovation for e-commerce
LQ JHQHUDO WKH VKLQLQJ EHQHȴW RI WKLV LQYHQWLRQ RI %\RQG;5 WWW.HOMEBUSINESSMAG.COM
is that it gives retail stores a new chance at success. Using
virtual stores, brands are stepping into a new world: into
the Metaverse. Companies can grasp large audiences and
are able to make a physical store experience a reality for
those who don’t have the ability to travel or are unable to
use traditional means. They can even create environments
that have the same attentiveness and service that a physical
location does, but without the people and the stress that
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could use this to have a wonderful experience instead of an
uncomfortable one.
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customers a virtual retail experience that has been carefully
designed to mimic their real-life counterparts. Retailers can
save money by no longer needing to rent physical locations
and can reach a wider range of customers through their
18 HOME BUSINESS® WINTER 2022
7 Actionable Ways to Make Money BY EDITOR
with Your Mobile App
You might be surprised to PHOTO BY WILLIAM HOOK ON UNSPLASH
know that more than 90% of
people who use the internet your customers cannot avail of unless they pay you monthly.
get access to the online world
through their smartphones! 3. Enable in-app purchases
With so many people relying on the Bundling amazing features in your app takes time and
phones in their pockets, you can turn effort. If you allow all your customers to access the essential
things in your favor by developing features for free, you will fail to sustain yourself during the
your mobile apps. process. Therefore, it is important that you allow access to
certain features to your customers only if they pay you.
Apps that are a hit in the market
make huge profits. Take a look at The function of in-app purchases allows you to raise money
any of the famous apps in the market, and maintain the quality of your services at the same time. In-
and you will find out many methods app purchases are available in all leading apps and games. If
they are implementing to make you can add something to the experience of your users, then
money online. you can easily make money out of it.
Are you interested in building a Enabling the feature of in-app purchases also requires you to
mobile app to make profits? Do set up a safe payment gateway. Make sure that you plan all
you want to know about a mobile app the arrangements and then introduce additional features to
monetization strategy that works for your app at reasonable prices.
you? Keep reading this article as we
are going to share with you the seven 4. A sponsorship plan
ways you can make money with a
mobile app! One of the easiest ways of making money with your mobile
app is finding a sponsor. The biggest benefit of working with
1. Run some ads a sponsor is that you don’t have to give your money to the
middleman like the ad networks.
One of the best ways of making money
through your app is by running ads Sponsors pay you directly to get the place on your app. There
online. Gone are the days when the are tons of ways to add the sponsored message to your app
only known mediums of running ads were TV, billboards, and without disturbing the experience of the users. For example,
newspapers. Tech has now enabled business owners to run as you can set up a banner ad or a splash screen that shows the
many ads as they want and get access to a wider audience. sponsored message to your target audience. You can easily
Most of the famous apps in the market rely on ads to make CONTINUED ON PAGE 34
profits. The reason why marketers run ads on the apps in the
first place is that mobile app users are more intrigued to click WINTER 2022 HOME BUSINESS® 19
on such ads. If your app is addictive and can keep the users
hooked for hours, advertisers will surely be willing to run ads
on your platform.
Make sure that you check out which advertisers are interested
in running ads on your app. Scour the web to find out the
success stories of other app developers and find out what are
the best of proper mobile app monetization.
2. Sell a subscription
People don’t shy away from buying the subscriptions of the
apps. You can take a look at Spotify and Netflix as examples.
Both of these apps are free to install, and you don’t have to
spend money to get registered on their platforms.
But you have to pay money to access their complete set of
services. People buy their plans happily as they allow them to
get informed and entertained without making a dent in their
pockets. You can use the same strategy to make profits in no
time.
All you have to do is identify what intrigues your audience.
You have to develop a unique set of services and perks that
customers can avail of only if they buy your subscription
plan. Your plan should be affordable and provide value that
WWW.HOMEBUSINESSMAG.COM
®
Podcast–Biz Revolution – Martha Krejci is Revolutionizing
Home-Based Careers for Women BY RICHARD HENDERSON
Interview with Author and Coach Martha Krejci
Pushed upward by increased bandwidth, smarter smart phones, new ideas
about work, and even workplace shakeups from Covid, we are in a home-based
revolution. Every year brings an increasing number of people working from
home and operating home-based businesses. Balanced right, you can create
multiple income streams from your home and still have time for what matters
most in your life. So, who better to comment on this explosion than Martha
Krejci, author of the new book “The Home-Based Revolution”?
Martha Krejci (https://WithMartha.com) is a self-described “high-vibin’ mama,”
a wife, life coach, business coach and growth strategist, and social media
marketing powerhouse who is taking the internet by storm. Richard “Capt’n”
Henderson interviews Martha Krejci, who shares her perspectives on how you
can build greater home-based business success.
Special Tool: http://marthaekrejci.com/tool
Subjects discussed in podcast include:
■ How did Martha Krejci come up with the term “high-vibin’ Mama”?
■ How did she know that it was time for a change in her career path?
■ 7KH ȴUVW VWHSV IRU VRPHRQH LQ VHDUFK RI ȴQDQFLDO IUHHGRP"
■ +RZ 0DUWKD .UHMFL KHOSV RWKHUV IXOȴOO WKHLU RZQ SDVVLRQV LQ WKHLU KRPH EXVLQHVV
■ Success stories in her book The Home-Based Revolution
■ What does it mean to grow your mindset?
■ Embracing the “be you” when it comes to succeeding in your home business
Episode Sponsor: Lil’ Orbits http://lilorbits.com
20 HOME BUSINESS® WINTER 2022 WWW.HOMEBUSINESSMAG.COM
Two Sibling Kidpreneurs Take On the BY EDITOR SUCCESS STORY
Personal Care Industry Giants
Many people have watched
the hit TV show Shark Tank
and thought they had an
idea for a product or service
but just did not act on it.
Ava (16) and brother Trevor (14)
are fans of the show and started to
brainstorm on a product that could
help a lot of people. They looked
at many different categories and
challenges people faced and found
out a fun fact. A good amount of
people don’t wash their feet, and the
ones that do sometimes don’t do it
thoroughly.
They purchased over a dozen
products that made the claim to wash
your feet but what they found was
poorly made, uncomfortable, and in
some cases unsafe products. They
got to work!
Ava and Trevor leveraged great websites like Fiverr PHOTOS ANETT ELEK, WWW.ANETTELEK.COM
and Upwork to collaborate with extremely talented
footwear experts to come up with a simplistic design — sometimes, but these cofounders are feeling more confident
one that could clean the top, sides, and bottom of your feet to with each interview they do.
include your ankles and even between your toes. The brother
and sister team then worked with a certified reflexologist to For these young entrepreneurs, it has been a long road. They
strategically place unique textured mounds on the sole of the had this idea in late 2018 and really started to work on it in
product to massage and increase circulation. The last feature 2019, but their dream to bring this idea to market will be here
they worked on was to add an exfoliation area to gently before the close of the 2021 year. The real compliment to this
remove flaky skin. When searching for what name they should effort was the feedback they both received. Ava and Trevor’s
call the product, it was simple: Squeaky Clean Feet. business problem they thought they were solving was a better
way to clean your feet. What they found were dozens of emails
This team worked with another freelancer to get a 3D from people suffering from unfortunate ailments, accidents, or
computer drawing of the product and then went on the surgeries and for them, there was no other way to safely clean
search to find the right manufacturer. They ended up working their feet. The feedback was that this could really improve their
with a contract manufacture broker that represented over lives. Now, this sister and brother team’s drive is greater than
200 companies. They eventually selected one and began ever to get this product into the hands of people who will truly
the process of creating a prototype. It took about 8 different benefit from it.
samples to finally get the right color and texture of bristles as
well as quality to meet their standards. This included having If you would like to learn more, please go to
friends and family use the different samples and provide their www.Squeaky CleanFeet.com.
feedback.
WINTER 2022 HOME BUSINESS® 21
To get some early exposure and some capital to cover the
cost of the first run of manufacturing, Ava and Trevor created
a campaign on the crowdfunding platform Kickstarter. They
were delighted when they not only reached their goal but then
blew past it. They then gave the final approval for the first run
to be complete, which will be before the end of the year.
Now Ava and Trevor had a product they needed to create a
buzz, so they started to reach out to local traditional media
and on channels like Instagram and Facebook. As of this
writing they have been featured on school papers, town
publications, magazines, a major news channel, and several
social media featured postings. It’s a bit nerve-racking
WWW.HOMEBUSINESSMAG.COM
®
PHOTO BY DEPOSITPHOTOS
How to Start an Antique Restoration BY VAN DYKE TEAM
and Repair Business
Restoring antiques to their
former glory can be fulfilling and
profitable. Having an antique furniture
repair business takes more than passion and
skill for restoring decorative wood. Business
savvy and determination are pivotal to
making your new venture a success.
Pros of an Antique Repair Business Step 2: Register Your Business
Of course, being your own boss sounds Choose and trademark a business name that’s memorable and
appealing, but there are a few other reasons to HQDEOHV FXVWRPHUV WR ȴQG \RX LQ WKHLU VHDUFKHV <RX VKRXOG DOVR
consider starting your antique repair venture: open a business bank account once your business is registered.
■ Earn an income with your hands-on This is also an excellent time to register a website domain name
skills WKDW XQLTXHO\ LGHQWLȴHV \RXU EUDQG ZKHQ SHRSOH VHDUFK IRU \RX
on the web.
■ Build a loyal client base of like-minded
people who adore antiques Step 3: Create a Business Plan
■ 6HW \RXU RZQ ȵH[LEOH KRXUV ZKLOH ZRUN- <RX QHHG D VRXQG ȴQDQFLDO EXVLQHVV SODQ IRU \RXU QHZ YHQWXUH
ing from home (or supplement your to succeed. If you’re seeking funding for your business in the
income with this side hustle) form of a small business loan, your bank may request this plan
pending approval of your application, so you will need to create a
■ Save on overhead costs (like paying projected budget and a sales forecast.
rent) if you’re working from home
A business plan requires more detail than simply crunching
■ Startup expenses could be minimal if you already have the numbers. Include your branding and marketing strategy in your
equipment plan to hold yourself accountable for the decisions you make.
Cons of an Antique Restoration Business Step 4: Put an Accounting System in Place
On the other hand, there are a few downsides to being your own Start bookkeeping from the get-go because this is a critical function
boss. Added pressure and responsibility may not be what you’re that’s often overlooked. Consider hiring an accountant even if
looking for. When you own your own business, there’s never you’re not making money yet. This allows you to keep track of
truly a vacation. Some of the disadvantages of starting your own expenses from the start, and an accountant can help you with tax
DQWLTXH UHȴQLVKLQJ EXVLQHVV LQFOXGH returns and stay on top of any tax deductions you are entitled to.
■ The time commitment required to build a strong client base Step 5: Research Your Competition
■ &RPSHWLWLRQ PD\ EH VWL LQ VRPH SDUWV RI WKH FRXQWU\
■ <RXȇOO QHHG WR FRQVLGHU WKH ȴQDQFLDO VLGH RI PDQDJLQJ D Antique furniture restoration can be competitive. If the market
is over-saturated, you may have trouble attracting and keeping
business clients. Visit your local Chamber of Commerce to gauge the
competition in your area.
While you may want to start an antique restoration and repair
business because it’s your passion, you must consider these If there is a lot of competition in your area, consider your unique
factors to achieve success. YDOXH SURSRVLWLRQ ȃ ZKDW PDNHV \RXU EXVLQHVV GLHUHQW IURP
RWKHUV ΖI \RX FDQȇW ȴQG DQ\WKLQJ WKDW VHWV \RX DSDUW WKLQN RI
Starting an Antique Repair Business what your competitors do, what is lacking and how you can
improve on that.
Even though consumer demand is growing for antique repair
ZRUN \RX QHHG WR ȴQG \RXU SODFH LQ WKH PDUNHW 7KDWȇV ZK\ WR CONTINUED ON PAGE 35
make money, you need to go about this the right way.
WWW.HOMEBUSINESSMAG.COM
<RXȇOO QHHG WR NQRZ KRZ WR ȴQG FXVWRPHUV PDUNHW \RXU EXVLQHVV
DQG NHHS GLOLJHQW ȴQDQFLDO UHFRUGV WR VXFFHVVIXOO\ GHYHORS DV DQ
entrepreneur.
Step 1: Research Permits and Licenses
If you’re planning a home-based model, you may require permits
to operate the business out of your home, depending on your
location.
You must also form a business entity, considering what makes
the most sense for the size of your operations and the way you
wish to handle your taxes. You might choose to legally incorporate
your business as an LLC or become a sole proprietor and operate
under your own name.
22 HOME BUSINESS® WINTER 2022
Turning an Idea into a Profitable Business BY EDITOR SUCCESS STORY
According to Damon Becnel
Many entrepreneurs face the challenge of having
an idea for a product but not knowing what to
do with it. They may have found a niche they want to fill
in their market or simply had a “eureka” moment and realized
they could create something new. These people are faced with
two big challenges: coming up with enough money to invest
in production costs, and finding customers who will buy their
product! In this article, Damon Becnel will provide some ideas
on how you can turn your idea into a profitable business.
What Are Other People Buying? PHOTO BY RODNAE PRODUCTIONS FROM PEXELS
Look at products that have been successful in the past and The business plan is the outline for how the company plans
see how they were marketed. Ask yourself: Who is their target to execute its strategy and achieve success, so it needs to be
audience? What channels did they use to advertise their product comprehensive to succeed.
(e.g., TV, radio)? Where can I find this type of customer online?
What does this mean? Well, one thing often overlooked when
Consider your strengths when coming up with ideas for a creating a business plan is what type of resources will be needed
profitable business. Do you know about any special skill or for running the company (e.g., cash flow management). In addition,
knowledge set that isn’t being used where it could? Maybe you all aspects should be accounted for — from marketing and
want to start teaching something new or open an art studio! advertising costs, legal fees related to patents or trademarks if
necessary, and startup expenses like rent or office supplies. Don’t
Mix high-priced items with lower-priced ones, so there’s always forget about taxes either: these will be a big topic for any serious
some on sale — even if it’s just once every week or two weeks, business owner.
customers will want to buy it!
Plan, Plan, Plan, and Then Plan Some More
Research the Idea and Ensure It’s Viable
If you’re new to the world of entrepreneurship, it’s always smart to
What are people like, where do they live? What do they buy now, read up on what other successful people have done. You can find
and what will they need to make their lives better in the future? a lot of success by emulating successful entrepreneurs and the
strategies they used — just make sure when doing your research
Damon Becnel believes that learning about your competitors is that you do so in-depth before investing time or money into
essential to a successful business. Who else is doing this type of anything!
work online? How can it be done differently or more efficiently
than other similar businesses? Creating a plan takes some research and thought because there
are consequences if not executed properly. For example, many
Get some feedback from friends. Asking for advice early on helps businesses fail due to a lack of capitalization.
you avoid mistakes that could cost time and money later!
Will You Need Investors?
Sometimes these ideas come when we’re not even looking for
them. Often the best product ideas start as something small until As you can see, many factors go into successful entrepreneurship
someone finds out an opportunity that makes it worth scaling up and running a company. One of the most important things is
production (e.g., selling a pack of light bulbs instead of only one). deciding how much investment money might be needed from
others who share this idea — only you know what your company
Evaluate for Potential Risks, Costs, and Benefits needs to succeed! This includes any outside resources that will
need to come with it (e.g., businesses willing to offer discounts or
Consider the risks and costs associated with scaling up time limits on orders).
production. How much is it going to cost you in terms of time,
money, or other resources? What are some potential benefits Investors are generally more likely to invest if they have faith in
that might come from this decision? Will your customers have a an entrepreneur’s ability to find these opportunities for themself
greater need for what you’re providing and an increased capacity as well as when other potential investors believe in the business
(e.g., will they be able to afford something more expensive)?
Decision-making should always involve weighing pros against CONTINUED ON PAGE 35
cons, even if it’s just one at a time!
WINTER 2022 HOME BUSINESS® 23
Damon Becnel says that you can find a lot of success by
emulating successful entrepreneurs and their strategies. Just be
sure to do your research before you put any money into it so that
you know for certain whether this is going to be profitable or not!
Create a Business Plan
Once you believe that your idea or product is viable, create a
business plan. This will help you break down your idea into a
series of achievable goals. It’s also something that investors want
to see before they’re willing to work with you!
WWW.HOMEBUSINESSMAG.COM
®4 of the Main Things to Consider BY EDITOR
When Setting Up a Small Business
PHOTO BY DEPOSIT PHOTOS
PHOTO BY ANTHONY SHKRABA FROM PEXELSAre you taking the plunge and
starting up your own business?
Congratulations, it’s a bold move and
has the potential to be highly rewarding.
However, it’s not always the easiest path
to take, as there is a lot you need to get
ULJKW EHIRUH \RX ȴQG \RXU VXFFHVV In
this article, we will look at some of
the main things you should consider
when you are putting together your
business plan.
Receiving Payments
When it comes to sales and payment, you
need to make sure you have a smooth-
running system in place to ensure you
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the luxury of choice. Whether they wish to
pay in cash, card, or even over the phone,
you should be able to accommodate their
needs and keep them happy.
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detailed budget plan, including income predictions.
As you go along, update this document with what cash you put in
DQG JRW RXW LQ DFWXDOLW\ FDOFXODWLQJ SURȴWV )URP WKLV \RX FDQ PDNH
sensible, informed decisions. You need to take things slowly, to
begin with, as if you rush in too soon you could end up splashing
out on unnecessary purchases. Take your time.
Keeping Compliant Online Presence
There are many laws in place when it comes to business, and you In this day and age, every business needs a website, no matter
want to be sure that you’re not breaking any, as this could come WKH LQGXVWU\ 7KH ȴUVW WKLQJ SHRSOH WKLQN WR GR ZKHQ ORRNLQJ IRU
back to bite you. When initially starting out, it’s a good idea to a particular product or service is to Google it. This means that
seek out business advice, whether this is online, over the phone \RX FRXOG DOVR EHQHȴW IURP EHLQJ DFWLYH RQ VRFLDO QHWZRUNLQJ
or in person. You can do your own research but it is always best sites too, interlinking each one with your website. With all these
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a business lawyer, as they can help you with writing up contracts, Update your website and social media feeds regularly to keep your
amongst other duties. target market in the loop.
These are only some of the things that you need to take into
account early on but they are certainly of high importance.
Preparation is key when it comes to starting out in business, so
don’t neglect any of the initial steps you need to take before you
properly get stuck in.
Budgeting
To begin, you may see your bank balance decrease as you put
more into your business than you get out. You cannot allow
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24 HOME BUSINESS® WINTER 2022 WWW.HOMEBUSINESSMAG.COM
Entrepreneur Innovator: Interview with BY EDITOR SUCCESS STORY
Garret Flower, 3DUN2ɝFH &(2 DQG )RXQGHU
ParkOffice CEO and Founder Garret Flower is an
experienced entrepreneur specializing in prop-
tech. An established innovator, he has founded several
successful businesses and was featured among Ireland’s “30
under 30 business leaders” in 2017 and 2018. An advocate for
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a mission to revolutionize parking for workers and employers
worldwide.
1. The most successful business ideas are born
out of the personal experience of the founder.
Was this the case with your business?
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your whole life without experiencing a pain point and then bang,
it becomes a part of your everyday life.
I just knew there had to be a better way of doing things. I spent
a few years developing ideas in the parking technology space.
When you start to dig into car parking, you realize quickly it is a
vastly broad industry. This is why I decided to focus on employee
SDUNLQJ ZLWK 3DUN2ɝFH LR
Why employee parking? It is simple really, of all the types of
parking, employee parking is easily the most dysfunctional. In 3
short years, our results have been remarkable. We are solving
parking problems on a daily basis for 20,000+ commuters from
FRPSDQLHV OLNH H%D\ 6RGH[R 6DQRȴ
PHOTO BY DEPOSIT PHOTOS opportunity to people who maybe have not been exposed to the
entrepreneurial mindset throughout their lives.
3. As workplaces get back up to full speed and
capacity, what do you believe are the main
considerations for employers to ensure staff are
well looked after?
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companies appear to be striving for a hybrid working environment.
The biggest challenge here is going to be how to manage the extra
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2. You come from a line of business owners and
entrepreneurs, in your parents and grandfather.
How did this shape your career plans?
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college, I actually spent a year working for a large fund accounting
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It is interesting when I look at our founding team. Nearly all
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families or working lives. A massive question for anyone working
in entrepreneur development is how to open the doors of
WWW.HOMEBUSINESSMAG.COM WINTER 2022 HOME BUSINESS® 25
®
PHOTO BY FAUXELS FROM PEXELS
Ways to Grow Your Home Business ZLWK 6WD BY EDITOR
The Tasks You Should Hire Out Are the Ones You
Don’t Want to Do (or Can’t)
It is natural for business owners to feel bogged down, especially
concerning tasks that they are not necessarily stoked to complete.
It is especially easy to focus on the negatives. If you are not great
with managing stock, the thought of doing that task regularly can
easily shape how you view your own business.
Hiring out people to do tasks that you can do may seem like you
DUH WDNLQJ D ȴQDQFLDO VWHS EDFNZDUG E\ QRW FXWWLQJ FRVWV EXW LW LV
actually a step towards growing your business. By lightening your
workload, you are allowing your business to thrive.
The gumption and drive that you originally apply towards those compliance and regulatory information for the employees who
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towards the hub of your business or any other area that you
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early on, sometimes on the same day as the hire. the business world that managed IT services are for larger
companies, and that the out-of-pocket costs of hiring out an IT
Get the Right Tools for the Job GHSDUWPHQW DUH QRW ZRUWK WKH HRUW RU GDWD PLJUDWLRQ
Let’s Start with HR Software Applications This is not actually true, and many smaller businesses have won
There are a ton of employee management tools out there, massively by hiring out IT. Managed IT services are designed to
starting with training automation tools, payroll software, account be scalable, and a select few actually operate with the intent of
creation, and much more. While many can view the hiring-out growing smaller businesses.
process as a daunting step, the available software makes it much
HDVLHU WR JHW VWX GRQH ZKLOH UHPDLQLQJ LQFUHGLEO\ RUJDQL]HG -XVW They do this by removing any and all technical guesswork
a few examples of adequate employee software include, but are surrounding your operations, while maintaining tax code,
not limited to: employment and labor law, privacy compliance regulations, EIN
validation, and much more. Managed IT service departments are
■ BambooHR able to educate your employees one-to-one, or over the phone
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■ Gusto
Ȑ DQG many PRUH Managed IT service departments are also fantastic at providing
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for professionalism’s sake. EIN validation hastens processes work for you.
and makes operations more compliant with federal business
regulations. An alternative, which would make your IT services more personal,
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These HR software applications do all the jobs of an HR or two people and your business operates from home. Some
department and can be controlled by a single person from managed IT service companies have employees who work for
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a slew of other requirements that would discourage a business FKDOOHQJH VKRXOG EH ȴQGLQJ VRPHRQH ZKR LV D JRRG SHUVRQDO ȴW
owner from hiring out, and the ability to save backups makes the for you.
software that much more safe.
All in All, Your Staff Serves Your Business
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7 Reasons Why Nearshore Outsourcing BY EDITOR
Is Great for Startups
For every startup business, their goal is to be complement the fact that your business is still new to the
established and grow like big corporations and game. This will facilitate the progress of your business. A good
businesses. Unfortunately, some startups close down nearshore company simplifies problems. They provide quick and
precise solutions to any problems that a project might bring.
when they cannot meet the growth demands.
There are cases where startups struggle with trying to establish 4. STARTUPS GET THE OPPORTUNITY TO LEARN
their businesses and gather IT teams. They are hesitant to FROM AN EXPERIENCED PARTNER
even try because the cost involved is oftentimes way over their
budgets. Nearshore companies do not only benefit startups; they also
give startups the privilege to learn from them.
It is indeed true that growing businesses can seem like an
arduous task even for already big companies. However, many Startups will be able to eventually stand on their own and
startup businesses have not yet explored all the benefits that continue growing when their contract with the nearshore
come with nearshoring. company is over. This is an added advantage for startup
businesses that make the most of their partnerships with
Luckily for startups, there are nearshore companies that are nearshore companies.
interested in growing businesses and gathering the best IT
teams while cutting down on costs. Companies like Nearsure 5. NEARSHORING HELPS LOW-BUDGET STARTUPS
– The Nearshore Outsourcing Company. Their goal is to rescue
startups from closing down and equip them with the right This is another amazing benefit of hiring a nearshore company.
resources to maximize their potential. The companies cut down on the cost of hiring professional and
skilled IT teams.
Let’s take a look at 7 good reasons why nearshoring is great for
startups. Below are reasons why startups need to incorporate Many startups have a story to tell about the high cost of trying
the help of nearshore companies to grow their businesses. to assemble a software development team. But nearshore
companies address these problems by using their cost-effective
1. THE DIFFICULTY OF ASSEMBLING IT TEAMS methods to acquire the best IT teams for businesses.
WILL NO LONGER BE A PROBLEM
It doesn’t just save you the cost of hiring experienced IT teams;
It is becoming increasingly difficult for startups to assemble IT it also saves you the cost of having to pay them over time. From
teams. This is also one of the reasons why many startups close any angle you look, hiring a nearshore company seems to be the
down. right choice.
Many factors are responsible for this. If it isn’t the high cost 6. FLEXIBILITY, FOCUS AND EFFECTIVENESS ARE
of hiring experienced IT teams, it is the lack of experienced KEYS FOR STARTUPS TO FLOURISH
and highly skilled software-development teams. The burden
of having to go through this hassle can be taken off of your Hiring nearshore companies allows startups to maximize their
shoulders when you employ the services of a nearshore potential. Startups can enjoy the benefits of dividing labor
company. between their staff and the nearshore company’s staff. This
enables startups to flourish and grow within a short time period.
They have all the tools and machinery in place to acquire and
equip your startup business with the right resources. All you Division of labor yields good results. No side will be burdened
need to do is hire them and those machinery will be set in with attending to many projects at once. This allows for both
motion. Although startups are open to hiring a local or national startups and nearshore companies to contribute effectively to
outsourcing company, Nearsure offers these benefits and more. the growth of the startup business.
2. STARTUPS SAVE TIME BY NEARSHORING THEIR 7. TEAMS ARE PREPARED TO ADAPT THEMSELVES
SOFTWARE DEVELOPMENT TO THE STARTUP WORK CULTURE
More often than not, there’s little to no growth in business Having a great work culture will contribute to the growth of your
because people waste precious time trying to assemble IT business and carve a name for you in your niche.
teams. Why not let a nearshore company take care of these
stresses for you and save you your precious time? Nearshore companies know this and their workers have been
trained to adapt to the work culture of startup businesses.
Hiring a nearshore company guarantees that you get software The fact that nearshore employees can adapt to various work
development assistance and you save time that you can invest cultures is the basis of good working relationships.
properly in your business.
Even during this pandemic, nearshore companies have been
3. EVALUATING EACH PROJECT WILL BECOME developing good working relationships with startups without
SIMPLER needing to be physically present.
It is not enough that you partner with a nearshore company; BOTTOM LINE
choosing the best is what matters most. A nearshore company
that can make all your projects and work easier is what you Having considered the benefits of choosing a nearshore
should look out for. company, the ball is in your court to find a top-notch one.
Nearsure – The Nearshore Outsourcing Company provides all
Their wide range of knowledge, experience and expertise will these benefits and more. If you’re in search of a great nearshore
company, do not hesitate to reach out to them.
WWW.HOMEBUSINESSMAG.COM WINTER 2022 HOME BUSINESS® 27
®
Yaheetech 21.7-30 Inch Adjustable Seat Height Bar Stools –
Stylish Chairs for Business Professionals BY EDITOR
Many business-minded individuals have
decided to spruce up their home furniture
during the pandemic in the pursuit of a fresh
feeling in the working environment. Our team
at Home Business Magazine had the opportunity to
try out the Yaheetech 21.7-30 Inch Adjustable Seat
Height Bar Stools with Backs.
First of all, let’s get you informed about Yaheetech.
This cross-border e-commerce company was
established in 2003 with more than 500 employees
worldwide. With their own 39 warehouses around
the world, they provide a wide range of products
with fast delivery to millions of customers in more
than 10 countries, available on Amazon, Walmart,
eBay, Wayfair, Wish, Cdiscount, ManoMano, OTTO,
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to make customers’ lives more comfortable.
It’s a known fact that consumers want to get good
value for their money. Especially when so many
businesses have gone online, it’s essential to have
high-quality furniture in the home space. We go
into detail in this review about why Yaheetech bar
stools will be a great choice that will make your
home feel professional and polished.
Updating Furniture in the Home We tried out the chair for a few hours each day. Since we
During the Pandemic work from home, we like to switch it up and change rooms.
Working in the kitchen was a breeze and the stools even felt as
When the pandemic hit, many people had to sit on a chair for FRPIRUWDEOH DV RXU UHJXODU RɝFH FKDLUV 2XU SRVWXUH ZDV JUHDW
8 hours a day, and even more to ensure that their companies and we didn’t feel the need to get up and adjust over and over.
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back pain after long grueling hours while trying to sleep is not Features That Make the Yaheetech Bar Stools
conducive to a good lifestyle. The solution is to always have a Stand Out
good chair that you’ll feel comfortable in regardless of the room
you’ve transitioned to throughout the day. A number of key features highlight how good of quality these
stools are. They adhered to the Drop Test-Dynamic and Stability
The Yaheetech 21.7-30 Inch adjustable Bar Stools are a fantastic Tests of BIFMA X5.1:2017 testing so they are deemed safe by
option to pair with a kitchen island or similar counter space. Yaheetech. The corrosion-free, sturdy stools hold a capacity
While popping into the kitchen for lunch, you can continue of up to 150 kg. They have a 360-degree swivel which is highly
to peruse emails or make that lunchtime video call while in a convenient when one has to fetch things nearby and wants to
supportive and comfortable chair. A glance at their reviews will smoothly rotate around. Furthermore, they have an increased
show how pleased their customers are. The stools come in the chassis diameter for enhanced relaxation.
colors Black, White, and Gray. These strong and basic colors will
JR ZLWK PDQ\ GLHUHQW GHFRUDWLYH WKHPHV LQ WKH KRPH Verdict: Must-Have Furniture for the Home
Ordering the Bar Stools from Yaheetech The Yaheetech 21.7-30 Inch Adjustable Seat Height Bar Stools
with Backs can be that type of furniture that takes a space
Yaheetech delivered these adjustable stools within 5 business to a sleek, professional, and sophisticated level. They are
days, which is great if you want a quick turnaround. It was very multifunctional stools that are suitable for homes, businesses,
easy to put the chair together, and we were delighted by the soft pubs, or cafes. Whether you’re working at home, own a business
DQG FRPIRUWDEOH SDGGHG VHDWV ULJKW R WKH EDW 7KH VWRROV DUH venture, or simply need to unwind and sit in a stylish, comfy spot,
composed of premium galvanized steel which won’t corrode or these are a great option.
rust and they have a footrest for optimum comfort. With glossy
metallic legs and synthetic leather seats, the stools put forth a
luxurious vibe.
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WKLV VWRRO KDV ZDWHUSURRI 38 DUWLȴFLDO OHDWKHU <RX FDQ VLPSO\
take a damp cloth and clean the chairs if you or your children
drop any food or sauces on it.
28 HOME BUSINESS® WINTER 2022 WWW.HOMEBUSINESSMAG.COM
Elyse Stoltz Dickerson: BY EDITOR SUCCESS STORY
An Entrepreneurial Journey to Success
Elyse Stoltz Dickerson is CEO and Cofounder of Eosera, Inc.,
a female-led biotech company committed to developing
innovative products that address underserved healthcare
needs. Elyse has over two decades of experience leading teams
in the healthcare and pharmaceutical industries. She managed
portfolios with annual revenues of $1.7 billion and drove product
innovation and the commercialization of numerous technologies
across the globe.
Elyse holds a BA from the University of Notre Dame and an
MBA from the Cox School of Business at Southern Methodist
University. She also completed The Integral Leadership Program
and The Advanced Leadership Program at the Stagen Leadership
Academy.
Question (Q): How did you get your start as an PHOTO EOSERA
entrepreneur?
motivated by their hardworking, positive attitudes and bravery to
Answer (A): Prior to starting my ear care company with my try new things and take calculated risks. I am also motivated and
cofounder, Joe Griffin, I worked at a large pharmaceutical firm inspired by my mom. After being a stay-at-home mom for most of
specializing in eye care. I found that corporate America was my childhood, she decided to start her own business at 40 years
too focused on the bottom line and not focused enough on the old and it is still thriving today. Her risk-taking and hardworking,
people they’re serving and the people serving them. When I left bold attitude encouraged me, and she’s a wonderful example of
the company, I decided to start a biotech business that put people reinvention and passion for your work.
before profits and practiced conscious capitalism, a philosophy
that subscribes to the idea that business can be a force for good. Q: What accomplishment are you most
After talking to many doctors in the field, we settled on ear care proud of?
because doctors found it was an unmet medical need that could
be treated over the counter. Ear care was a really sleepy category A: I am most proud that I had the courage to start my own
with no new innovation in decades—until we came along. business. I am most proud that bravery outweighed my fear
We spent months and months in the lab formulating our first of failure and I am proud of the way my business partner and I
product, EARWAX MD, and we now have over 10 products in over handle challenges as they come. It’s not easy, building a business
13K retail stores across the nation and online. and an environment where people come first—it takes consistent,
daily work. There are always challenges—daily challenges—that
Eosera Co-founders Elyse Dickerson and Joe Griffin, Photo by Eosera push our limits. But it’s work I’m proud of and work worth doing.
Q: What is your biggest motivator? Q: What are some tips for aspiring
entrepreneurs?
A: My biggest motivators are the people around me. I work with
an incredibly motivated and talented team bettering the lives A: Aspiring entrepreneurs should know it’s difficult to do it all
of others through over-the-counter healthcare products. I am alone. Having a business partner that you can share the highs and
lows with is important and comforting, as well as finding someone
who compliments you and has strengths you don’t have. Because
my business partner has a scientific background and is great
at creating and understanding formulations, systems, and
processes, I feel confident knowing I can play to my strengths of
the commercialization and marketing of our products. Another tip
would be to ask for help. It’s always okay to ask for help, and once
you do, people start coming out of the woodwork. Most people
want to help you, and they want to see you succeed. Asking for
help is not a sign of weakness; it’s smart and brave.
WWW.HOMEBUSINESSMAG.COM WINTER 2022 HOME BUSINESS® 29
SUCCESS STORY
PHOTO CREDIT: BED THREADS
How Geneviève Rosen-Biller Created a Sustainable Bedding
Brand Customers Won’t Lose Sleep Over BY EDITOR
While working a 9-to-5 job as a journalist also cultivated a cult-like community across Bed Threads’ social
in her twenties, Geneviève Rosen- channels, featured 112 homes of global tastemakers on its
Biller moved into a new apartment and blog, the “Journal,” and developed a dedicated database of over
wanted to sleep in bed linens that were 300,000 email subscribers.
high-quality, simple to wash, easy on the
environment, affordable, and beautiful. As every entrepreneur knows, Rosen-Biller’s successes were
Easy enough, right? Wrong. not without challenges, especially during the early days of the
COVID-19 pandemic. The brand experienced production and
After searching high and low, Rosen-Biller shipping delays, which temporarily slowed down its supply chain
soon discovered that there was not a single and delivery times. Rosen-Biller expertly pivoted her team to
EUDQG WKDW RHUHG EHGGLQJ WKDW FKHFNHG DOO bolster its resources to ensure the brand had the capacity to
of her boxes, so she set out to create her deal with the extra workload, manage logistics, and keep up with
own. Both motivated and frustrated, she set the ever-changing public health protocols.
out on a mission to create what she found to
be missing from the market: a high-quality, During this same timeframe, Bed Threads experienced a
SXUH )UHQFK ȵD[ OLQHQ EHGGLQJ VHW WKDW surge in consumer demand for its buttery soft home linens,
LQFOXGHG HYHU\WKLQJ \RX QHHG WR VOHHS ZHOO ȃ resulting in a 490% increase in year-over-year sales. The extra
WZR SLOORZFDVHV D GXYHW FRYHU DQG D ȴWWHG time spent at home the past year and a half inspired people
sheet at an accessible price point. to think about their spaces, how they spend their time there,
and the ways in which they can make their experience at home
Bed Threads more comfortable and convenient. For many, they invested in
products that promote high-quality sleep, redecorated neglected
For two years, Rosen-Biller dedicated all of spaces for a more soothing environment, and purchased from
her extra time on weekends and squeezed EUDQGV ZLWK PLVVLRQV WKH\ DOLJQ ZLWK ȃ DOO RI ZKLFK %HG 7KUHDGV
around her full-time job to build Bed RHUV
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with ethical manufacturers, creating the The Future
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ZDV ȴQDOO\ UHDG\ WR ODXQFK LQ 7KH Millennial consumers are arguably more environmentally,
company was received with overwhelming support from HWKLFDOO\ DQG ȴVFDOO\ FRQVFLRXV WKDQ HYHU EHIRUH 6R LWȇV QR
consumers. surprise why Bed Threads’ sustainably style home linens
became and will continue to be a quick hit among twenty and
“To be honest, I never set out thirty-somethings looking for essential products that elevate
to become an entrepreneur their spaces and are kind to the planet.
and never envisioned running
my own business,” explained WWW.HOMEBUSINESSMAG.COM
Rosen-Biller. “I had always
dreamed of being a journalist.
However, when we sold out of
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three weeks after launching Bed
Threads, I knew the business
had potential.” And after just
six short yet successful months
of juggling both her full-time
job and Bed Threads on the side, Rosen-Biller reached the
crossroads that every hustling entrepreneur meets at some
point. She knew that she needed to take a leap of faith, quit her
full-time job, and give Bed Threads her full attention in order to
take it to the next level.
Milestones Achieved
Fast forward to 2021, Bed Threads just celebrated its fourth
birthday and a slew of impressive milestones to boot. In the
short span of a few years, Bed Threads has expanded from
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home linens to enjoy in other parts of the home: bath towels,
tableware, homewares, and sleepwear with even more launches
on the way. Bed Threads also boasts one of the largest and
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designed to be mixed and matched. Furthermore, Rosen-Biller
30 HOME BUSINESS® WINTER 2022
Max Gorin Shares 4 Ways Small BY EDITOR
Home Businesses Can Grow
As an entrepreneur, many
people are drawn to home-
based businesses for the
lifestyle benefits they
provide. Many entrepreneurs
can build their empires from
anywhere in the world.
Another advantage of working
from home is freeing up time to
spend with family and friends.
Say your son has a piano recital
at 3 pm, no problem; schedule
your day around that time
because you only answer to
yourself. Speaking of time, we all
know the mantra, “money never
sleeps!” Well, the digital age
is proof positive of this belief.
Setting up meetings with your
offshore IT team at 5 am when
Los Angeles is just starting to stir
allows you to stay a step ahead
of the competition.
Speaking of competition, through queries related to key terms and phrases, the easier it
that’s the flip side of being in business today. Whether home- will be for potential customers not familiar with the business to
based, a mom-and-pop shop, or a traditional small business, find you.
the competition is more fierce than ever. Therefore, business
owners have to be savvier than ever. When it comes down to Establish a Social Media Presence
growing and scaling your business, Max Gorin believes that
business owners need to get out of their “traditional business” While the core marketing principles haven’t changed even with the
comfort zone. advent of social media, each industry has unique considerations
for using these platforms. Whether you’re running your business
As a successful owner of several businesses for nearly two out of a spare room or an office building with hundreds of
decades, Gorin knows you can sometimes feel powerless. It can employees, there’s no reason why every company shouldn’t be
be overwhelming to find the time to advertise and market your leveraging its online presence through social networks. It gives
company if you are caught up in the day-to-day operation to businesses access to customers worldwide and allows them to
keep the lights on. If you want to grow your business, but don’t grow in previously impossible ways.
have the time or energy, here are four strategies to get you
started today. The modern marketplace is a busy one. While word of mouth can
be one driving factor in gaining new business and retaining old
Build a Website and State Your Services ones, competition for a customer’s dollar has never been higher.
Social media provides an avenue for companies to tell stories
A small business website is an essential tool for attracting about their brand. Create content to educate the consumer about
customers and making sales. Finding a dedicated web designer your product’s or service’s who, what, and why. This builds trust
may be a costly endeavor; however, there are several options in your business and gets your names out there to the consumer.
for building a website from the ground up by yourself. Just Facebook, Twitter, and Instagram are all viable platforms that
make sure that your site provides quality information about the allow you to maximize your social presence. The most crucial
company’s location, products/services on offer, and photos or part of using social media is to tell your story within the context
videos of its team members in action so potential clients can see of the platform.
them at work.
Focus Products and Services to Maximize Profits
To ensure that your website is packed with information about
your brand, you need to inform the public what makes it Small businesses should focus on improving the quality of their
unique and why they should purchase from their product or products or services to increase their profit margins. By focusing
service. According to Max, “You can do this by creating a site on providing the highest quality products or services, you’ll be
that contains detailed descriptions complete with high-quality able to increase your revenue opportunities while also potentially
pictures of products, the company’s history, mission decreasing costs through economies of scale in the long run.
statement, etc.”
CONTINUED ON PAGE 33
The more search engines, like Google, that find your content
WWW.HOMEBUSINESSMAG.COM WINTER 2022 HOME BUSINESS® 31
®
PHOTO BY IMAGE BY PETER OLEXA FROM PIXABAY
5 Ways to Monetize Your Blog in 2022 BY NICHOLAS FURNAL
As blogging continues its seemingly
unrelenting march towards ubiquity,
it is no surprise that more and more
people have begun dabbling in digital
entrepreneurship by creating their own
blogs online.
Blogging is free for anyone with a domain
name and hosting plan under their
belt, leading to an increased amount of
competition among blogging platforms
and bloggers themselves over the
past few years. A large population of
bloggers struggle to gain traction and
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competition in the industry.
Fortunately, as new resources become
available each day and technology
continues to evolve, the average person
can make money from their blogging
HRUWV ZLWK PXFK OHVV GLɝFXOW\ WKDQ LQ WKH
past. Let’s take a look at 5 ways you can
start monetizing your blog starting today.
1. Generate Revenue with Affiliate Marketing easier than physical goods or services in terms of delivering
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So, you’ve built your blog and published a few posts. Now what? product, there is minimal extra work required on your part
+RZ GR \RX WXUQ \RXU QHZIRXQG WUDɝF LQWR PRQH\" <RX FDQ (besides promoting what you sell).
VWDUW E\ XVLQJ DɝOLDWH OLQNV WR PRQHWL]H \RXU ZHEVLWH LQ D IHZ
GLHUHQW ZD\V Digital products like ebooks and learning resources can also help
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$ɝOLDWH PDUNHWLQJ VWDUWV ZLWK D FOLFN :KHQ VRPHRQH FOLFNV RQ DQ an engaged, loyal fan base that will keep coming back for more
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where they can purchase products (or services). After making
WKHLU SXUFKDVH DQG FOLFNLQJ WKURXJK DQ DɝOLDWH OLQN \RX JHW 3. Advertise on Your Blog Using Ad Networks
PRQH\ IRU GULYLQJ WUDɝF RU OHDGV Ȃ HLWKHU DV D SHUFHQWDJH RI WKDW Like Google Adsense
VDOH RU D ȵDW IHH
If you have a blog and want to make money through advertising,
7R VHW \RXUVHOI XS IRU VXFFHVV \RX VKRXOG FKRRVH DQ DɝOLDWH Google Adsense is one of the most popular ad platforms that can
network with verticals relevant to your blog. For example, if you help.
write about baking and cooking, then Amazon Associates could
be the best choice for you. However, if your niche deals with Ads can be set up in just a few minutes, and you’ll get paid for
e-commerce or digital marketing resources, then ShareASale may every ad someone clicks while they’re visiting your blog. Be
better suit the content covered in your posts. Don’t feel the need conscientious when choosing what kind of ads go onto your site
to commit. There are many options, so try out a few networks and to avoid negatively impacting the overall user experience.
see what feels right for you.
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2. Create and Sell Digital Goods Such as Ebooks, VWUDWHJ\ WR EH HHFWLYH ΖWȇV QRW HQRXJK IRU D IHZ SHRSOH KHUH DQG
Learning Resources, Templates, and More WKHUH WR FOLFN RQ D UDQGRP EDQQHU \RX QHHG KXQGUHGV RU HYHQ
thousands of clicks, depending on how much each ad is worth per
Digital goods are a great way to earn passive income from your impression or click.
blog. You can sell digital products like eBooks, learning courses,
templates, and more, which allow you to turn hours of work into 4. Host a Webinar or Virtual Summit
sustainable, passive income over time. Providing your customers
ZLWK GLJLWDO SURGXFWV KHOSV GULYH DGGLWLRQDO WUDɝF WR \RXU VLWH DQG If you’re a new blogger, hosting a webinar or virtual summit may
ensures that people are investing in something of value when seem like an intimidating prospect. However, it’s a great way to
they visit. SURPRWH \RXU EORJ DQG PRQHWL]H LQFRPLQJ WUDɝF 8OWLPDWHO\ WKLV
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What Are the Benefits of Selling Digital Goods? while educating your audience about your services and products.
Digital products are a great way to earn passive income. Once
you’ve created the product, it can continue generating money for You can get started by setting up a registration page on your
as long as you have an audience willing to buy your content. website with some basic details about yourself or even inviting
local businesses to speak during the session for free in exchange
Digital goods usually require less of an investment, and they’re for promotion.
32 HOME BUSINESS® WINTER 2022 WWW.HOMEBUSINESSMAG.COM
5 Ways to Monetize Your Blog 2022 Continued
CONTINUED FROM PAGE 32
By hosting a live webinar or virtual summit, you can also what will work best for your business. There are plenty of ways
encourage more sales of your digital products. A lively to generate revenue with your blog, and there’s no shortage of
presentation will help deepen the relationship with your existing advice on the internet about what marketing strategies work best.
customers and attract new ones who are interested in what your It all boils down to this: Find out what works for you.
EORJ KDV WR RHU
Ultimately, this will depend on your goals and what type of
5. Publish Sponsored Posts and Content content or products you want to promote with your website. Do
you have any unique skills? Maybe promoting those skills online
Publishing sponsored posts on your blog can be a little trickier would be worth considering. If not, then consider blogging about
than some of the other methods, but it’s a great way to establish topics in demand so that people are willing to pay for information
trust amongst your audience as well as connect with like-minded from experts like yourself. Whatever option suits your needs
entrepreneurs. best, start monetizing your blog today by following these tips and
strategies outlined above.
Here’s how it works: business owners pay blog writers to publish
content on their behalf. The goal of the post? To engage with Nicholas Furnal, a content creator and digital
UHDGHUV DQG JHW WKHP LQWHUHVWHG LQ D SURGXFW RU VHUYLFH RHUHG E\ PDUNHWLQJ SURIHVVLRQDO DW 0U :ULWH 1RZ GUDZV IURP
that business. KLV H[WHQVLYH H[SHULHQFH ZLWK VRFLDO PHGLD GLJLWDO
advertising, blogging, email marketing, and more to
Sponsors are more likely to want to work with you if your blog provide insightful resources for those interested in
provides content relevant to their niche, as well as an active succeeding in the industry.
and engaged audience. Likewise, you’ll want to make sure your
VSRQVRUV DUH D JRRG ȴW IRU \RXU EORJ ΖWȇV LPSRUWDQW WR GLVFXVV
expectations upfront, so neither party is left disappointed by
miscommunication.
Takeaways and Next Steps
Now that you know how to monetize your blog, and have learned
DERXW WKH GLHUHQW VWUDWHJLHV DYDLODEOH WR \RX LWȇV WLPH WR FKRRVH
Max Gorin Shares 4 Ways Small Home Businesses Can Grow Continued
CONTINUED FROM PAGE 31
So, for example, if you’re focusing on product A and manufacture Final Thoughts
it successfully without any errors or problems, then that’s a great
way to start. It will give you the momentum needed to move Preparing a good website that is mobile-friendly with clear
forward with other products and services in your business line. FDOOV WR DFWLRQ FDQ EH WKH ȴUVW VWHS WRZDUG VXFFHVV (VWDEOLVKLQJ
your presence on social media will help grow your company by
According to Max Gorin, businesses with fewer than 100 connecting with customers directly through various platforms
HPSOR\HHV WHQG WR EH PRUH ȵH[LEOH LQ WU\LQJ QHZ LGHDV %\ like Twitter, Facebook, Instagram, Pinterest, and more. Focusing
focusing on their products and services, these companies can on quality products and unmatched services while providing
LQFUHDVH SURȴWV 3URGXFW IRFXV FDQ GR WKLV LQ YDULRXV ZD\V VXFK outstanding customer care experiences will keep them coming
as developing new brands or introducing more features to EDFN IRU PRUH ΖI \RXU VPDOO EXVLQHVV FRQVLVWHQWO\ PDNHV HRUWV
existing ones. in these areas, you will be on your way to success.
Don’t Compete with Yourself
You may feel like a small business owner that is competing with
the world, but if you follow a few simple steps, you can make it
easier for your business to succeed. The key is focusing inwards
to get customers to come back for more by providing excellent
customer service. Listen, acknowledge, and look for ways to
solve problems for your customers. Be friendly and courteous,
and smile in person and over the phone (smiling changes your
voice’s tone). Always look for ways to “delight” customers by
remembering names or birthdays, for example. You will be
surprised by the huge returns from simple acts of kindness.
WWW.HOMEBUSINESSMAG.COM WINTER 2022 HOME BUSINESS® 33
®
How Retail Is Poised to Reach New Heights with Virtual Stores Continued
CONTINUED FROM PAGE 18
EURZVH YLUWXDO VKHOYHV ȴOOHG ZLWK SURGXFWV WDLORUHG WR WKHP DQG thought was impossible. The growing Metaverse is bringing
how they would talk on social media about how amazing the these ideas even further, with integration at an impressive
experience was. An amazing step for any company, but one level being possible.
that could be taken early for eventual integration. Coni People will be able to shop as they once did in malls in groups,
Some companies have already taken that step. Beauty giant but all from a virtual location. We are already seeing how
Lancome has worked with ByondXR to create virtual stores people have successfully replicated these environments in
DFURVV PDLQODQG &KLQD RQH RI WKH ȴUVW IRUHLJQ FRPSDQLHV WR such things as ByondXR’s virtual locations. These ideas have
be able to do so. ByondXR was able to make their platform been taken even further. We are reaching a point now where
run smoothly and seamlessly across WeChat, which is an fully interactive virtual reality based shopping centers could
incredible development in and of itself, on top of which, they be a reality within a few years, and new innovations are
KHOG DQ HQJDJLQJ LQȵXHQFHU KRVWHG HYHQW RQ <L \HW DQRWKHU happening daily.
&KLQD VSHFLȴF SODWIRUP 6KRSSHUV UHDFWHG HQWKXVLDVWLFDOO\ DQG As the technology continues to evolve it will become clear
further store openings have been planned to meet the growing to many more people that virtual stores are the way of the
demand. future, as well as the perfect way for retailers to recapture
ByondXR and Lancome were also able to create seamless the relevance they thought was lost. Just like the unexpected
9LUWXDO 6WRUHV LQ /DWLQ $PHULFD WKDW UDQ VPRRWKO\ DQG HɝFLHQWO\ resurgence of vinyl records, retailers are poised to come
despite the varying degrees of local internet infrastructure. The back stronger than ever in this new frontier of technological
ȴUVW VXFK ORFDWLRQV LQ /DWLQ $PHULFD WKHVH VWRUHV ZHUH RQFH innovation.
again welcomed enthusiastically by local shoppers and serve as
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by expanding their services into the virtual world.
Virtual stores marry the convenience of e-commerce with 'HYLQ :LOKHOP LV D \RXQJ DXWKRU ZKR VWXGLHG
the fun and engaging experience of a physical environment. VFUHHQZULWLQJ DW WKH )DOPRXWK 8QLYHUVLW\
ByondXR is helping retailers to achieve this balance that many
7 Actionable Ways to Make Money with Your Mobile App Continued
CONTINUED FROM PAGE 19
increase the prices of sponsorships or can then a great option for you is asking for
change the sponsor anytime you want. ȴQDQFLDO VXSSRUW
5. Affiliate marketing There are tons of platforms like Patreon that
make it easier for you to get donations from
$ɝOLDWH PDUNHWLQJ LV D VXSHUE ZD\ RI PDNLQJ your loyal fans. You will not have to set up
money that requires you to tap into the any payment gateways as all the money you’ll
right audience. You don’t have to set up the receive will be transferred to your account.
payments or buy products if you enter an
DɝOLDWH SURJUDP <RXU SDUWQHU ZLOO GHDO ZLWK 7. Introduce your merchandise
DOO WKH WUDQVDFWLRQDO DQG GHOLYHU\ RSHUDWLRQV
\RXU MRE ZLOO EH UHDSLQJ WKH SURȴWV ZLWK The method of raising money with
DɝOLDWH VDOHV merchandise is only feasible if you succeed
in building your audience. But once you have
A smartphone app comes with tons of ways for setting up an enough followers and can get them to take your desired
DɝOLDWH SODQ <RX FDQ SODFH DGV RU UXQ QDWLYH DGV WRR DERXW actions, then it will become easier for you to make money by
WKH DɝOLDWH SURGXFWV (QFRXUDJLQJ \RXU FXVWRPHUV WR EX\ selling your merchandise.
something from a store to get access to a feature is another
great way to make money. People love to wear custom t-shirts that contain the logo of
their favorite app and also love to take tea in their favorite
6. Ask for financial support mugs. There are tons of other merchandise products that
you can sell to your audience if you succeed in growing your
You will make a die-hard following of your app if you are LQȵXHQFH DQG WKH UHVW RI WKH SURFHVV ZLOO EH HDVLHU
providing something new to the market. If you succeed in
making your app successful and only want to focus on its
LPSURYHPHQW UDWKHU WKDQ VHWWLQJ XS DGV RU ȴQGLQJ VSRQVRUV
34 HOME BUSINESS® WINTER 2022 WWW.HOMEBUSINESSMAG.COM
How to Start an Antique Restoration and Repair Business Continued
CONTINUED FROM PAGE 22
Step 6: Partner with Local Antique Shops Step 9: Building Relationships
If restoring unique and quality antiques is your passion, partner Starting out often means you don’t have a reputation, and
with a local antique shop. While residents may not have a lot of networking can help with this. You may find that restoring pieces
antiques that need restored, you can establish a relationship with for lower (or no) profit builds your reputation.
local antique dealers to ensure you always have interesting items
to work on. Another way to build your business is to connect with locals
working in historic buildings and museums. You could find
You may even agree to a consignment arrangement where any opportunities for antique furniture restoration, such as restoring
pieces you find and restore could be sold at the antique store. a client’s rolling library ladder in a study or a china cabinet in a
dining room, through these connections with passionate and
Step 7: Create an Online Presence knowledgeable individuals.
A website is a critical part of your startup because it builds your Building relationships with suppliers is just as critical for business
credibility. You can reach more people regardless of where you’re success — reliability, quality and ability to deliver affect your
located. Customers can easily find you, and it’s a cost-effective way business operations, too. Regardless of whether you’re looking for
of securing new clientele. antique hardware or stationery suppliers, a long-term relationship
is vital.
Step 8: Sell Your Wares in Your Own Space
Always Have a Plan
If your business takes off in the first year or two, you may
eventually consider opening up a storefront. When starting an antique furniture repair business, it takes
time to be successful. Put a solid business plan in place, but be
Paying rent for an entire retail space could be costly, but may prepared to make changes to your strategy as you progress and
bring customers who wouldn’t find you online. assess the areas where you’re flourishing or struggling.
You could even pay for space at a flea market or hold a yard sale As your business grows, you’ll be continually updating and revising
to attract more customers in a traditional market setting. Rented your business plan to ensure you’re always moving forward. But
booths at antique malls require no management from you and with these carefully laid foundations, your antique restoration and
are an excellent way to have a retail space where customers get to repair business is on track for success.
know your name and the services you offer.
Turning an Idea into a Profitable Business Continued
CONTINUED FROM PAGE 23
enough for their capital investments. It’s important to note that File the Preliminary Statement
many new investors will have a preconceived idea of what they Once you’ve figured out the type of company entity that will
want in an investment, so it is not likely for them to invest if you be used for your business – then it’s time to file a “preliminary
don’t fit into those specifications. statement” with whatever organization regulates them in your
area (e.g., Secretary of State). This establishes that you are
Take Concrete Actions Towards Starting Your interested in pursuing what are essentially plans for starting a
New Business new business.
If you’ve come this far and are still interested in pursuing your Organization Matters
idea, then it’s time to take steps towards starting your new There are many different facets of being an entrepreneur that
business! need to be considered. Though it might seem daunting or even
impossible, there’s always help available for those who believe in
Decide on the Type of Entity themselves and their idea enough. It starts by getting organized
Step one is deciding on the type of company entity that will be and thinking about what a successful business would look like
used. This includes whether or not you want an LLC (Limited from every angle possible (e.g., marketing plans).
Liability Company), corporation, partnership, sole proprietorship
— each has its benefits and drawbacks. Still, what matters more Bring Your Idea to Life
is which structure best suits your product/service’s needs and
meets any legal requirements for doing so. Whatever route you take in starting your own company,
remember that the most important thing is flexibility so that
Because there are several different types available, if you’re if something isn’t working out, you can change course quickly
unsure which might work best for your situation, it may be smart and easily! It’s important to be organized when pursuing an
to consult with an attorney who specializes in these areas before entrepreneurial venture; that means taking care of all the
deciding. However, the costs associated with an attorney can vary, different aspects before starting. The more time invested up
so it’s best to do your research before deciding if this is necessary. front into planning, the more money saved down the line.
WWW.HOMEBUSINESSMAG.COM WINTER 2022 HOME BUSINESS® 35
®
PHOTO BY ARMIN RIMOLDI FROM PEXELS
5 Tips for Establishing a Successful BY JENNIFER WALTER
Business in College
Running a successful business venture is not easy. You
should identify a product that customers want, secure
adequate capital, market the business, and recruit the
right employees.
If you do not do something right, your chances of prosperity
reduce. Therefore, you should operate your business venture
with the level of seriousness that it requires.
Things are even more complicated when you want to establish a
business when you are still in college. It is because you still need
to attend to your academic commitments while still ensuring
your venture operates seamlessly. If you are not careful, you
PD\ SHUIRUP GLVPDOO\ DFDGHPLFDOO\ DQG IDLO WR SURȴW IURP \RXU
venture.
+RZHYHU LWȇV QRW WKDW EDG 7KHUH DUH IDPRXV EXVLQHVV EUDQGV
that the owners established when they still were college students.
Examples of such ventures include Dell company and social
media website Facebook.
You enjoy numerous advantages when you start an enterprise about what they want. For example, you can listen to their
when you are still in college, including: complaints about the products they are criticizing or businesses
WKDW RHU VXEVWDQGDUG JRRGV WR WKHP
■ An opportunity to earn extra income
■ It helps you to build your skills and overall professional Create an Elaborate Working Plan to Follow
SURȴOH You have a lot to accomplish as a college student. First, you
■ You make use of your free time, which means you do have to attend your classes. Moreover, you have assignments,
exams, and a business to run. If you do not have a plan, you may
not waste it or procrastinate become overwhelmed and think about quitting.
■ It is a chance to discover who you are
■ The venture can become a renowned name in the future So, you need to create a working plan to help you balance
school and business. Ensure you don’t overlook your academic
Getting the right balance may not always be easy. If you are not work, as that is the reason you are in college. You can attend to
careful, you may fail at both business and academics. your enterprise in the evening, free time, and during weekends.
:KDW WLSV FDQ KHOS \RX UXQ DQ HQWHUSULVH HɝFLHQWO\ ZKHQ \RX 7R HQVXUH \RX UXQ WKLQJV HɝFLHQWO\ HPSOR\ VRPHRQH WR KHOS
DUH VWLOO LQ FROOHJH" /HDUQ DERXW WKHP EHORZ you when you are unavailable.
Choose the Right Business Venture to Establish Get a Successful Mentor to Help You
Business ventures are always challenging to establish and If you are new to the business, you may not do everything
UXQ +RZHYHU LW LV HYHQ PRUH GLɝFXOW LI \RX VHOHFW WKH ZURQJ HɝFLHQWO\ $W WLPHV \RX PD\ IHHO WKDW WKH VLWXDWLRQ LV XQIDPLOLDU
business. The success of your venture depends on your passion to you. That does not mean you should quit. Choose someone
amidst the challenges you face. Therefore, you should be who can help you to come up with practical solutions.
cautious about your choice of enterprise.
Who should be your business mentor?
What are the fields that you are likely to be Identify a successful entrepreneur in your area of specialization.
passionate about? They can guide you on the challenges to expect and what you
should do. In the end, you can attain business success.
First, select something that you can run stress-freely as you
pursue your degree. For instance, you can choose to sell clothes Work Hard and Ensure You Are Patient
if you are studying a fashion design course. That way, you can
apply the knowledge you obtain from your course to run your You cannot attain business success overnight. Therefore, you
YHQWXUH HɝFLHQWO\ should not be too hard on yourself. Understand that you need
time to reach your business goals. You may have to give up your
Conduct a Comprehensive Market Research free time for the prosperity of your venture.
Customers are the most critical aspect of a business. If you sell The Bottom Line
something they do not like, they will leave your enterprise and
purchase somewhere else. Running a business venture is not an easy thing for college
VWXGHQWV <RX VKRXOG EH DPELWLRXV WR VWHHU \RXU ȴUP LQ WKH
Consequently, your venture fails because of inadequate right direction. Choose a business you can run, conduct market
revenue. Therefore, similar to how you research for writers research, have a plan, work hard, and get a perfect mentor.
when seeking online assignment help, you should assess the
market. Jennifer Walter is a psychology professor and contributor.
SULYDWHZULWLQJ FRP.
In your case, your target clients are students. You should learn
36 HOME BUSINESS® WINTER 2022 WWW.HOMEBUSINESSMAG.COM
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