Manual for Using the Corporate Logo(IAEC)
2This manual lays down the basic guidelines for the proper use of the corporate logo of the International Association of Educating Cities (IAEC). Its proper application guarantees visual coherence, strengthens the Association’s identity and bolsters institutional recognition on an international level.1.INTRODUCTION
2.GENERAL PRINCIPLESThe use of the logo is strictly reserved to member cities of the Association.The IAEC logo is a distinctive symbol and represents the values of the Association.It consists of the following elements:•The world: this signifies the Association’s international engagement.•The urban layout: this identifies the city or local area, i.e., the active subject of the Association.•The hand: this symbolises the human condition and the power of creation and transformation.With our hands we shape the environment, build tools, and also heal or caress. The hand is also a symbol of learning. Through touch, gestures or manual work, we gain knowledge.•The fingers: these signify the continents.•Colours: these signify the diversity of people, cultures, ideas, etc., while the fusion of colours suggests movement and change.Any external or third-party use must be approved in advance by the IAEC Secretariat.
4The worldThe urban layoutColoursThe hand
53.APPLICATION OF THE LOGOWHEN TO USE THE LOCAL CITY LOGO?• Any activity – linked to the principles of the Charter – organised by a member city may incorporate the local logo of the corresponding Educating City, provided by the IAEC at the time of joining the Association.• This application highlights the city’s commitment to the principles of the Charter of Educating Cities.
6BruxellesVILLEÉDUCATRICETampereEDUCATINGCITY
7Las Palmas de Gran CaCIUDAD EDUCADORAnaria,
8
9
10WHEN TO USE THE TERRITORIAL NETWORKS LOGO?• Any activity organised within the framework of a territorial or themed network may include the logo of the corresponding network, with the consent of the coordinating city.• This option underpins collaborative work among cities.
11
12Sed ut perspiciatis,Cunde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?”Nombre y ApellidosDirección. Ciudadweb
13RETE ITALIANACittà Educative
14
15WHEN TO USE THE IAEC LOGO• The IAEC international corporate logo must only be used at official events organised or co-organised by the International Association (Assemblies, congresses, training sessions, publications, etc.).
16
17
18
19
20• Main colour: full-colour version on a white or light background.•Negative version: use on a dark background.•Black and white / greyscale: when colour is not an option, this version can be requested from the IAEC Secretariat.• For special versions of the logo with the globe in white, please ask the IAEC Secretariat.4.VERSIONS OF THE LOGO
21NORTHERNEUROPEAN GROUPEducatingCitiesNORTHERNEUROPEAN GROUPEducatingCitiesMAIN COLOURLisboaCIDADEEDUCADORALisboaCIDADEEDUCADORA
22NEGATIVE VERSIONNORTHERNEUROPEAN GROUPEducatingCitiesNORTHERNEUROPEAN GROUPEducatingCitiesLisboaCIDADEEDUCADORALisboaCIDADEEDUCADORA
23LisboaCIDADEEDUCADORANORTHERNEUROPEAN GROUPEducatingCitiesNORTHERNEUROPEAN GROUPEducatingCitiesBLACK AND WHITE / GREYSCALE LisboaCIDADEEDUCADORA
24• Avoid backgrounds that are complex or that hinder visibility of the logo.• Keep a buffer zone around the logo.•Do not deform, rotate or alter the colours or proportions.• Always use original files provided by the IAEC.• For special cases of visual integration, contact the Secretariat to have your proposal authorised.5.RECOMMENDATIONS FOR USE
25AVOID BACKGROUNDS THAT ARE COMPLEX OR THAT HINDER VISIBILITY ASIA PACIFIC NETWORKEducatingCitiesASIA PACIFIC NETWORKEducatingCitiesLisboaCIDADEEDUCADORALisboaCIDADEEDUCADORA
26BUFFER ZONE 2 x2 x2 x2 x2 x2 x2 x2 xASIA PACIFIC NETWORKEducatingCities2 x2 x2 x2 xKatowiceEDUCATING CITY
27DO NOT DEFORM, ROTATE OR ALTER THE COLOURS OR PROPORTIONSASIA PACIFIC NETWORKEducatingCitiesASIA PACIFIC NETWORKEducatingCitiesASOCIACIÓNINTERNACIONALDE CIUDADESEDUCADORAS
28The same fonts should be used as those in the graphic and digital material produced by the Association, such as posters, banners, stationery, etc. PARISINE PLUS STD CLAIR BOLDabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!”$&%/()=?¿...PARISINE PLUS STD BOLDabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!”$&%/()=?¿...USE OF FONTS
29COLOUR LANGUAGEC57/M81/Y54/K15R119/G65/B77#77404cC7/M45/Y97/K0R233/G155/B6#e89b06C57/M35/Y85/K15R118/G126/B60#757e3cC44/M15/Y97/K10R154/G166/B30#99a51dC57/M88/Y92/K15R119/G54/B41#763629C76/M15/Y97/K2R54/G125/B44#357d2bC0/M88/Y91/K0R229/G59/B38#e53a25C76/M90/Y100/K24R77/G78/B33#4d2f21C25/M10/Y10/K0R212/G216/B222#c9d8deC0/M81/Y50/K0R99/G177/B191#62b0bfC0/M81/Y50/K0R232/G80/B94#e74f5eC0/M36/Y82/K0R248/G178/B91#f7b13cC7/M15/Y85/KR243/G209/B5#f3d135C40/M0/Y80/K10R162/G189/B76#a2bc4c
30INTERNATIONAL ASSO CIATION OFEducating CitiesVilles Éducatrices ASSOCIATION INTERN ATIONALE DESASOCIACIÓN INTERNACIONAL DECiudades Educadoras ASSOCIACIÓ INTERNACIONAL D ECiutats EducadoresSOME DERIVED BRANDS
31Below 20 mm wide, the IAEC’s main brand starts to lose clarity. Its use is not recommended in smaller sizes. This is equivalent to 7.5 mm in height. This is the measurement that will give us the minimum reproduction size in city and network brands.7,5mm7,5mm7,5mmRECOMMENDED MINIMUM SIZEASIA PACIFIC NETWORKEducatingCitiesASIA PACIFIC NETWORKEducatingCitiesAndongEDUCATINGCITYAndongEDUCATING CITY
32SYMBOL-LOGO DISSOCIATION. EXAMPLES
33SevillaCIUDADEDUCADORA
34Here are some other examples of applications of the brands in different pieces, reflecting the lively, friendly and collaborative language of IAEC communications. 6.OTHER EXAMPLES OF APPLICATIONS
35
36TampereEDUCATINGCITYLas Palmasde Gran Canaria CIUDADEDUCADORA
37
38
39For any questions about the use of the logo or to request specific versions, please contact:IAEC [email protected] www.edcities.org 7.CONTACT