Web Design Kingston Ontario

Web Design
Kingston Ontario

Imperium.social

Web Design Kingston

Businesses need a website more than ever at this modern
age. You want to stand out above your competitors? 
Consider upgrading your website design to effectively
capture customers! 
Here you will learn about the important elements of website
design including mobile responsiveness, typography, colour,
white space, user experience, and user interface. 
We live in a multi-screen society that includes phones,
tablets, and desktops.

Mobile Responsiveness

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Kingston Website Design

Screen sizes are changing, so your website should ideally
adapt to any screen size to deliver the best user experience
possible to your website visitors. 
When a website is responsive, the layout and content
features would be sized automatically to the user’s device
screen to avoid any unnecessary resizing, scrolling, or
zooming. 
This in return can eliminate any f rustration or problems
when users interact with your website. 
52% of global internet traf c comes f rom mobile devices. 

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Website Design Kingston

Typography

Typography can set your business apart f rom your
competitors. When website visitors open on your landing
page, they scan how the information is presented.
Consequently, they will have their impression on how the
text looks, the typeface, the line length, etc. 
Understanding typography can help optimize readability,
accessibility, and usability for the users. It can make the
whole process of comprehending information effortless, so
the users can y through the website with a good
impression. 

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Website Design

Additionally, it is a great way to express your brand voice, ie.
the personality and values of your business, established on
your website. 
It can provide consistency throughout the website to evoke
the sense of professionalism and authenticity. 

Colour

Colors are one of the most powerful tools in website design.
It can be used to attract attention, express meaning, and
create desire for the website visitors. 

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Web Design

Being that, your colour palette should be carefully planned to
provoke a call-to-action on your website. It can depend on
the brand voice. 
It could be a simple black and white to multi-coloured
design. You should get to know the individual associations
with colour. 
To choose the right color palette, ideally limited to 2 to 3
colours, for your website includes but not limited to
branding, audience, trend, emotional, and balance. 

White Space

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Kingston Webworks

White space, also known as negative space, can be
appealing. 
It is the empty area between the elements on a website
page, typically images and icons. 
It gives a simple, clean, minimalist look and feel that is so
desirable in current web design aesthetics.
It is a good tool to work between the words and the pictures
to let the visitors breathe through the natural ow. 
It overall helps improve comprehension, guide users along
the page, etc. 

User Experience (UX)

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Web Design Kingston Ontario

User experience (UX) refers to the interactions a user has
with a product. 
The goal of UX design is to create easy, ef cient, relevant and
all-round positive experiences for users. 
How it works is that UX considers market research, product
development, strategy and design to help the company
understand and ful ll the customer’s needs and
expectations. 

User Interface (UI)

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Website Design Kingston Ontario

User interface (UI) is a conduit between human and
computer interaction to complete tasks with a focus on
usability or likeability. For instance, how to convert users to
visitors to clients with email forms and newsletter sign-ups.
It takes in account of your users, their goals, skills and
preferences to optimize their experience, so we have to make
the interface simple, UI elements consistent, and purposeful
page layout. 
To wrap up, implement these important elements of a
website design to provide a welcoming and professional
platform to connect with your visitors. 
For more information, you can check out our website design
page. We will be happy to help out with the website design!

Imperium.social

Imperium Social

Imperium is a new age digital marketing company
located in Kingston, Ontario. We help brands
harness the power of their most valuable digital
assets through implementation and education.
Founded in 2018, Imperium was created with the
goal to provide new solutions to existing problems
that businesses face on a daily basis.

Address : 221 Queen St Unit 109, Kingston, ON
K7K 1B4, Canada

Phone : 289-928-1301 // 613-299-2053

Contact Mail : [email protected]

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