Marketing Company Kingston

4 REASONS WHY YOUR
BUSINESS NEEDS A

GOOGLE MY BUSINESS
LISTING

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MARKETING COMPANY

If you are about to or have already taken your business online chances are
the rst thing you did was create social media accounts and get a website
built. 

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MARKETING COMPANY

That is fantastic, and is de nitely the 1st place to start. However, there is one
important element of your online strategy that cannot be overlooked. 
Your Google My Business listing. Why is that you may be asking? 

Here are 4 reasons why.
1. Easily be found in maps and local searches with your Google
My Business Listing

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MARKETING COMPANY

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MARKETING COMPANY

When you make a local search for a service or product you will almost always
notice this map with a list of businesses right at the top of your search. 
This is a collection of popular businesses related to your search term who are
taking advantage of a Google My Business listing!

When you make a local search for a service or product you will almost always
notice this map with a list of businesses right at the top of your search. 

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MARKETING COMPANY

This is a collection of popular businesses related to your search term who are
taking advantage of a Google My Business listing!
Not only is this incredible brand awareness, it also allows potential
customers to easily access directions to your business, hours of operation,
contact details and more! 

2. Your Google My Business allows people to review your
business and view past reviews

Consumers and business owners are heavily in uenced by reviews whether
we like it or not. 
So, having several positive reviews can be the di erence between a customer
choosing you and another business in town. 
Take advantage of publicly displayed reviews on your Google My Business
listing and encourage your loyal customers to review your performance!
This will have positive e ects on your brand image, sales and search engine
optimization.
Google has over 200 factors they use to rank websites and reviews are
thought to be a major player in this process!
However, it gets much more in depth than this.

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When you navigate to the insights tab on your dashboard, you are able to see
valuable statistics of how your business is performing on Google. 

3. View in depth analytics in your Google My Business
Dashboard

For example, in the image above you can see statistics on how customers are
searching for your business. 
You can see statistics on how much tra c you got from every single search
term that your website served an impression for. On top of this you can view:

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 Where customers view your business on Google
Search or Map
W  hat actions your visitors took from your listing and the quantities for
each Visit website, phone call, message, directions
H  ow many views yours photos had
 And more!!

4. Setting up and maintaining your Google My Business is Free
and Easy To Do

Did I mention that your listing is free?? At least for now…. more on this is a
later post. 
Yes, your listing is completely free and extremely easy to use. Simply use your
work email to create your listing and choose the veri cation method that
best suits your needs. 
Then you will have access to your dashboard where you can easily update
information, add photos/videos and much more. 
It is equally as easy as setting up a social media account and the user
interface is actually more favourable to most.

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MARKETING COMPANY

With the shift to an online presence for business becoming almost essential
today, a Google My Business listing is a must. 
If you have any additional questions about the process, please do not
hesitate to contact the Imperium Team. 
We are always happy to help! Goodluck with your business.

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Contact Us

Imperium Social

Address : 221 Queen St Unit 109, Kingston,
ON K7K 1B4, Canada
Phone : 6132992053

Mail : support@imperium.social
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