Website Design Kingston Ontario

Digital
Marketing
For The Future.

At Imperium, we help you create wealth with these assets through
industry leading digital marketing solutions.

Need
Convincing?

At Imperium, we believe in
full transparency.

We help brands harness
the power of their most
valuable digital assets

through
implementation and

education.

Imperium is a new age
digital marketing

company located in
Kingston, Ontario.

CONTENTS

3 Our Story
4 Our Philosophy
5 Behind The Brand
6 Committed To The Community
7 Solutions For Businesses
9 Business Development To Grow Your Business
11 Exceptional Content Designed To Drive Interest
13 Digital Advertising Built For Any Industry
43 What Is A PPC Consultant?
46 Why Your Small Business Needs Local SEO
49 Contact Us To Get Started

Our Story

Imperium is a new age digital marketing company located in Kingston, Ontario.
We help brands harness the power of their most valuable digital assets through
implementation and education.
Founded in 2018, Imperium was created with the goal to provide new solutions to
existing problems that businesses face on a daily basis.

“Your most valuable digital assets are
your website and social media accounts”

Our Philosophy

A New Approach To Digital Marketing

Our philosophy is simple, we offer custom digital marketing solutions for businesses that
are backed by data, include incredible customer service and evolve as you do.

3

Behind The Brand

The word Imperium has Latin origins and can be defined as absolute power. Common
synonyms associated with Imperium are empire, command, and authority.
The elements of our logo carefully incorporate our core values:

The Circle - A symbol of infinity, representing infinite possibilities
The Crown - Our Alma Mater, Queen's University
The Digitization - Constant innovation and our experiences

3

Committed To The
Community

Solutions For Businesses

Solving complex marketing problems has never been easier than with Imperium’s unique
digital marketing solutions. We create a custom solution because no two problems are

exactly the same.

Business Development

Complete internal & external business analysis that
identifies inefficiencies and is used to build a growth
plan for the future.

Digital Advertising

Google Adwords and Facebook/Instagram advertising
campaigns designed around your business goals and
optimized for success.

7

Website Management

Dedicating hosting that includes content,
security, and speed updates. As well as daily
backups and advanced malware protection.

Content Creation

Stunning videos, graphics and copy designed
to peak curiosity, increase click-through-
rates and comply with all advertising
requirements.

Search Engine Optimization

Thousands of relevant & high quality backlinks
paired with advanced ranking methods for all
your digital assets. 1st page is waiting for you.

Business Development To
Grow Your Business.

With years of business and marketing experience, we have helped grow companies in a
wide range of industries across the globe

Internal Business Analysis

A deep dive into the operations, processes and goals that build the foundation of your
business.

Day to Day Operations
Data Management
Client Communication
Employee Management

External Business Analysis

A keen focus on your the external threats, opportunities, and strategy that lead to your
businesses Leads and growth

Competitor analysis
Market Analysis
Marketing Strategy
Sales Channels

A Winning Growth Strategy

Combining the knowledge of the Internal & External Analysis we develop a plan to
harness your company’s strengths and improve on your weaknesses resulting in
sustainable growth.

Improve Operational efficiency
Better understand your market and business
Marketing Plan tailored to your goals
Overall Brand Growth

Exceptional Content
Designed To Drive Interest.

We turn your vision into reality with custom content creation graphics, videos and copy
for any audience, niche, or industry.

Promotional Videos That Bring Big Business.

Stunning videos for social media advertising, brand awareness, concept explainers and
more. The possibilities are endless with our stock video library.

All Aspect Ratios
Horizontal (16:9), Vertical (9:16), Square (1:1)
The Highest Resolutions
HD (1280x720), Full HD (1920x1080), Ultra HD (4K)

Social Media Graphics That Grab Your Attention.

Graphics that comply with all advertising platform regulations and use proven strategies
to peak curiosity and convert your audience.

Any Dimension
Dimensions optimized for advertising, large posters and anything in between.
Industry Standard File Formats
PDF (Standard or Print), JPEG, PNG, and PSD

Creative Copywriting That Converts Customers

Highly educated, experienced and knowledgeable writers for all niches.
Increase Organic Traffic
Data-driven content writing solutions with strong on-page SEO properties.
Generate More Engagement
Content tailored to your target audience with strong Call to Actions.

imperium.social

Digital Advertising
Built For Any Industry.

Get More Customers With Facebook Advertising, Instagram Advertising & Google
Advertising.

Get More Customers With Google Advertising

Performance Driven PPC Campaigns
Catch your customers at the moment of intent with highly targeted PPC
Campaigns
Large Scale Brand Awareness
Become a household name with targeted campaigns that spread your message to
the masses.

Your Business Needs Digital Advertising Strategy

95% of businesses are using digital marketing. Don’t get left behind.

Advanced Targeting Options
Target based on interests, behaviors, demographics, keywords, website traffic &
much more.
ROI Based Strategies
Using Lifetime Value of a customer (LTV) we calculate your exact return on ad
spend (ROAS).

Two Platforms To Drive Your Business

We Use Google & Facebook To

Drive More Web Traffic
Increase Sales
Generate Leads
Acquire Customers, experienced and knowledgeable writers for all niches.

Drive Conversions With Google

Imperium deploys highly targeted PPC
campaigns over Google’s search network to drive
traffic and customers to your website.

Always be top of mind for customers
Drive targeted traffic to your website
Generate leads and sales on autopilot

Boost Awareness With Facebook

With over 2.7 Billion Monthy Active Users we use
Facebook and Instagram Advertising to build
your brand image with consumers.

Retarget your website traffic
Build your brands in the community

Create a loyailmcupsteomreirubamse.social

Data Driven Marketing

We work with the industries the best analytics companies to bring powerful data tools to
power your marketing campaigns:

Google Analytics: Powerful reporting & user discovery
Google Optimize: Testing & optimizing digital creatives
google-data-studio-icon
Google Data Studio: Turning data into decisions
Google Tag Managers: Organizing multiple data sources
165_Hotjar_logo_logos-512
HotJar Analytics: Heat mapping & user behavior
icon-256×256 (1)
Facebook Pixel: Social media tracking application

One-Stop-Shop Marketing. We've Got You
Covered.

Starting from only $500/month, our Ad Management packages include
everything from creatives, and landing pages, to in-depth market research.

Research & Market Analysis
Audience and keyword research that ensures we target the right people.
Graphics, Videos & Landing Pages
We use high-quality creatives & landing pages to increase ad quality.
A/B Spit Testing
We split test at the Campaign, Ad set, and Ad level to ensure the best results.

Get More Customers
With Advanced Local SEO

Rank 1st Page On Google For Plumbers, Roofers, Investors & Dentists.

Outrank your competitors and be the first company your customer sees while browsing
the web.
Our local SEO services bring real, targeted customers to your business.

Local SEO Is A Must Have
For Businesses in 2020

Over 92% of google searchers will choose businesses on the first page of
local search results. Your business needs to be there.

Drive Organic Traffic To Your Website
Capture customers at the moment of intent when they search Google for a
company in your industry.
Outrank Your Competitors
88% of consumers do research before making a purchase online or in-store. You
need SEO to be in the conversation.

Why Choose Imperium:
Outrank Your Competition

Take an insider look at how we rank our clients to drive traffic & customers to their
business

Research Phase:
Complete Keyword Research

Analysis of the top searched keywords in your
industry
Find the best keywords that your customers are
searching for
Selection of the top search terms to drive traffic
to your website

Analysis Phase:
Detailed Site Analysis

Analysis of current site metrics, rankings, and
potential issues
Competition analysis to see SEO competition
in the area
Additional reporting for broken links and
Google penalties

Optimization Phase:
On-Page SEO

Hyper-targeted on-page optimization for
selected search terms
Vital site addons such as google analytics,
sitemaps & much more
Google My Business optimization to improve
rankings

Execution Phase:

Link Building & Content

Strategic implementation of local citations &
data aggregators
Various social media creation with link
submissions
Extensive content marketing with submissions
to top content sites

20

Reporting Phase:
Watch Your Business Rank

Monthly detailed ranking reports
Monthly link building reports
Strategic action plan for the following month

Technical Details.
Imperium Covers Everything

Starting from just $1000/month, we provide a sustainable solution to skyrocket your
rankings on Google and Bing search networks. Outrank your competitors now.

Website Optimization
Hyper-Local Citations
Social Media Links
Local Optimization
Niche Citations
Video Marketing
Data Aggregators
Unstructured Citations
Mobile Optimizations

15

GALLERY



Website Design
That Drives Visitor Action.

Convert visitors into leads.sales.customers and clients.

We transform your most important digital asset into a lead generation machine with UX
design techniques.

Performance Driven Design
Built For Any Industry.

We've worked across countless industries & niches to implement intuitive, creative
designs that bring consistent results for our clients.

Demand More From Your Website

Imperium consistently uses the industries leading technology to power your website.
We’ve designed web applications for customers ranging from local small businesses, up
to companies $40M in size. So no matter the size, we will provide you with a scalable
digital solution that grows with you.

Don't Settle For Less.
Make The Investment.

Your most important digital asset to generate sales and generate leads.

Over 75% of consumers judge business's credibility based on their website.
What image does your website give potential clients right now?

With fully comprehensive websites starting from $1,499 there’s no excuse not
to have the best website in your industry. Book a Website Strategy Call

Performance Driven Design
Built For Any Industry.

We've worked across countless industries & niches to implement intuitive, creative
designs that bring consistent results for our clients.

Demand More From Your Website

Imperium consistently uses the industries leading technology to power your website.
We’ve designed web applications for customers ranging from local small businesses, up
to companies $40M in size. So no matter the size, we will provide you with a scalable
digital solution that grows with you.

Website Management
That Makes Sense.

Lightning-Fast Hosting & Web Care For Entrepreneurs, Small Businesses, Enterprises and
Start-Ups.

Experience stress-free website hosting with Imperium. We perform daily backups,
optimize site speed, monitor site security and perform content updates so you don’t have
to.

Stress-Free Maintenance
To Propel Your Website.

We offer everything you need in a web hosting company.
Enjoy super-fast speeds and the best security with no work on your end. Leave all the
technical details to us:

01. Daily Backups
02. Free SSL
03. Malware Scans
04. DDos Protection
05. Blazing Speeds
06. Custom CDN
07. Fully Managed
08. 99.95% Uptime
09. 24hr Support

Green Business Solutions
With Digital Advertising

The shift towards environmentally friendly and sustainable business practices is at its
peak. The movement from Traditional Advertising to Digital Advertising, is also on the
rise.

In August 2018, top marketers increased their Digital Ad spend by 12.3%. At the same
time, they decreased their Traditional Ad spend by 1.2% according to the CMO Survey.
This divergence of ad spend has been almost constant since 2011, which is essential for
environmental sustainability.

Traditional advertisements such as billboards and print ads are responsible for large
amounts of waste every year. When was the last time you walked through a city and did
not see a newspaper on the ground? Exactly.

The production and distribution required for these types of advertisements also release
immense amounts of Carbon Dioxide into the atmosphere on a daily basis. This is why its
essential to implement green business solutions and Eco-friendly advertising/marketing
practices for your business.

Shifting towards digital advertising and marketing will help to decrease your carbon
footprint and your overall company image.

It will be a respected decision by your employees and loyal customers. But only if your
costs can remain the same or decrease, and your prices don’t increase. The good thing
ROI for Digital Ads is much higher than Traditional Ads.

It’s not all perfect though, like any internet usage, digital advertising uses large data
centers that are not 100% environmentally friendly. But platforms like Google and
Facebook (Instagram) are doing their parts to make sure it is a green business solution
moving forward.

In 2017, Google reached 100% renewable energy for its global operations. Their data
centers also use 50% less energy than a typical one. So you can be sure that your
advertising through google is Eco-friendly.

Facebook is also making changes for sustainability. They have goals to reduce their
greenhouse gas emissions by 75% and use 100% renewable energy by 2020. In 2018,
they recorded 75% renewable energy for global operations, and some of the most
efficient data centers in the world. So it’s safe to say they are on the right track. Making
Facebook and Instagram advertising both green business solutions.

Although not perfect, Digital Advertising is far more sustainable than certain types of
Traditional Advertising. This is because major advertising companies such as Google
and Facebook recognized a change needed to be made and have found solutions.

Imperium is also committed to being a paperless company and reducing our Carbon
Footprint as much as possible. We only offer digital advertising solutions from Google
and Facebook, and use a carbon-neutral online payment provider, Stripe.

Stripe also announced last Thursday that they will be investing in carbon-capture
technologies. This new technology takes pollution out of the air and “sequesters” it in the
ground.

It’s time for everyone to start doing their part and help save our planet. If you currently
use Traditional Advertisements such as print ads or billboards, consider making the
switch to a more sustainable future with Imperium!

How A Marketing
Consultant Can Help Your
Business

Have you ever seen an advertisement that made you laugh like crazy?

Of course, you have, and I am sure you can think of one right now. Well behind that
advertisement was an agency who created it based on the guidelines set by a skilled
marketing consultant.

The role of a marketing consultant is to understand the goals of a business and its ideal
consumer. They then use this knowledge to implement the perfect marketing strategy.

Marketing consultants are the tactician behind any great marketing scheme and the
reason you sit in front of your TV laughing at Doritos commercials.They can turn a mom
and pop shop into a household brand and your small business could likely use one.

Here’s how a Marketing Consultant can help your Business.

First off, what exactly is Marketing?? (No it is not the same as Advertising)

Marketing refers to the activities that a business uses to promote the buying or selling of
a product and its brand. This includes, you guessed it, Advertising.

It’s the marketing consultant's role to use everything under the broad scope of marketing
that is applicable to help you meet your business goals.

Marketing consultants also use business principals, psychology, communication skills,
and marketing expertise to develop the marketing strategy for your company.

They use creative problem solving to find new and engaging ways to show your brand
and products to the world.

Additionally, a good marketing consultant will have a strong background in analytics and
data sets. This is essential for the assessment of the strategies’ effectiveness. It also
helps find the shortcomings of a plan and tweak them to achieve the desired result.

Basically, these people can do it all.

Now for the Marketing Strategy.

A quality marketing consultant will develop a marketing strategy based on your brand's
core values.

If your brand is all about helping save the environment, they will make this clear and
present it in an engaging way. They understand what you do, why you do it and then use
that to build your brand image.

Once they understand your brand, they begin to understand your ideal consumer and the
market your businesses are in. This is essential to maximize conversions and your return
on investment from your marketing campaigns.

If you know someone only likes apples, then why try to sell them oranges? It‘s just a
waste of time and money. Marketing consultants will ensure you are targeting potential
customers with relevant content.

The consultant will then take this information and build a detailed plan that will include:

What your message to consumers is
The mediums of advertisement you will use
How to implement them or how they will
How it all works together to meet a specific business goal
The results you should see

As you can, it’s the total package and 100% worth it for businesses of all sizes.

The best part about it is that it's based on your business goals. Sales, brand awareness,
phone calls, foot traffic and much more can all be achieved with the help of a marketing
consultant.

Don’t get lost in internet forums finding the ultimate get rich quick marketing scheme,
use a Marketing Consultant.

If you have any questions about your current marketing strategy, reach out, and we would
be happy to help you out! You can also take a look at what we offer!

Good luck achieving those business goals!!

5 Reasons Why Your Small
Business Needs Digital
Advertising!

If you’re a small business owner in today’s technologically advanced society, you need to
have an online presence. With over 4.1 Billion internet users around the globe, there is
someone out there who wants whatever it is you’re selling.

So where should you start? You’ll need to create a website and social media pages. Now
instead of patting yourself on the back, grabbing a cold one and calling it a day, you have
a little more work to do.

Ask yourself this, “how will potential customer notice my Facebook and Instagram pages,
or my website?” and, “how can I use these pages to convince consumers to complete
actions that result in big $$$ for my business?”

Don’t worry, we have the answer. Say hello to the wonderful world of Digital
Advertising.

This is the process of advertising through the internet with emails, photos, videos, text
and much more. In 2019, global digital ad spend is forecasted to reach $333.25 Billion
dollars. That’s an increase of 17.6% from 2018.

So why is it growing in popularity with top marketers and businesses so much? Because
the benefits are too good to ignore. That’s why we have comprised a list of 5 reasons
why your small business needs to use Digital Advertising.

Let’s begin.

1. It's Cost-Effective

Compared to traditional advertising, it is cheap, very cheap. Costs for traditional
advertising such as TV commercials and Print ads, can cost an absolute fortune. As a
small business owner, you know every penny counts, so this is often not an option.

With DA you can pick a weekly, daily or monthly budget that is as little or as big as you’d
like. Cost per Click (CPC) Ads on Facebook and Google have an average cost of $1.72
and $2.32 respectively. So, you don’t need to break the bank to get some online
exposure.

2. It's Flexible

Want to sign up and get started in less than 10 minutes? Go for it!
Need to change your budget? Done.
How about changing the wording of an Ad? You bet.
Want to take advantage of a new Ad format or update? Edit and post.
Want to customize your dashboard to see only the most important metrics? I think
you get the point.

3. Interaction & Timing

The main problem with traditional advertising is the little, to no interaction between the
consumer and the medium of advertising. With digital Ads, you can be there for
consumers at the exact time when purchase intent is present and allow them to make an
interaction that leads to a sale.

Let me tell you, clicking on a Google Search Ad is much easier than scrambling for the
phone to call the 1-800 number on your TV shopping channel.

4. It's Targeted

Choose to target consumers by:

Age
Location
Gender
Interests
Whether they have visited your site before

And much more!

5. Track Performance Indicators

Tracking your Return on Investment (ROI) on a Billboard advertisement can be a little bit
of a hassle. Actually, it’s pretty much impossible. With Digital Ads you can install a
tracking pixel on your website and see exactly what Ads are performing well and which
ones aren’t. Simply open your Ad Dashboard and pick from loads of metrics like
Impressions, Return on Ad Spend (ROAS), conversions, Click Through Rate (CTR) and
more.

There you have it, the 5 reasons why your small business needs to take advantage of
Digital Advertising. It really is a tool that can complement every business, in all
industries. So give it a try, and if you have any questions don’t hesitate to ask us, or take
a look at what we offer!

What Is Eco Marketing?

The importance of a marketing campaign is undeniable when it comes to expanding your
business. However, many of the traditional modes of advertising affect the environment
in negative ways. Traditional methods involve large amounts of paper, electricity and
other materials that can be more damaging to the environment. Luckily for your business,
there is Eco Marketing.

There’s no need to stop advertising altogether and in fact making the switch can be much
more effective if done right. Eco Marketing involves marketing over popular platforms
like Facebook, and Google.
The possibilities are far greater than with traditional methods and you can do your part to
have a smaller carbon footprint.

How does Eco Marketing Work?

Internet advertising has incorporated new platforms and business opportunities for
companies and brands around the world. The most used by brands is search advertising
through Google and Bing, but it is growing in popularity over social media networks as
well.

This is because the business models of social platforms in recent years have focused on
decreasing the presence of organic content. While simultaneously favoring paid
advertisements. This helps businesses and influencers who invest in paid advertising to
get a greater reach for their audience. It doesn’t have negative effects for users who
don’t choose to advertise, but their reach opportunities are limited.

Essentially Eco Marketing gives you a leg up on the competition. With proper planning
and strategy, your advertising efforts can be made far less costly, stressful and more
effective.

As the name suggests, it is also far better for the environment. In our blog post “Green
Business Solutions with Digital Advertising”, we talked about the changes Google and
Facebook have made to their data centers. This has made them far more energy-efficient
and Eco-friendly. Which in turn, results in a more Eco-friendly advertising experience on
their platforms.

Did you Know?

80% of marketing professionals consider social networks as a crucial source of
sales
You can “Boost” your social media posts to attract more users based on certain
goals
You can target specific groups based on Behaviors, interests, and demographics
with digital advertising
Tracking conversions, the website traffic and much more is seamless with
digital/Eco marketing
You can accurately define your cost per customer acquisition

The Main Players of Eco Marketing

Google

With little investment, you can leave a great impact on your audience with Google Ads.
The cost per click is very low compared to other advertising formats and it can capture
leads at the moment of intent. There is also a wide variety of Ad formats you can take
advantage of with Search, Display, In-App and much more.

You also have more means to segment and find your target audience. You can create
specific campaigns depending on demographics, interests, behaviors, business
experiences, etc.

Marketing with Google provides you with detailed reports on how your advertising
campaigns are progressing. This will help you in evaluating results and to target your
most loyal followers. Naturally, this will help you make adjustments or improvements
with future campaigns.

Facebook & Instagram

Social networks like Facebook and Instagram offer us greater flexibility of ad formats
than Google. Ads can be images, text, videos, responsive, and much more. Most of them
are also displayed in the same space where users interact with regular content, making it
more integrated and accepted.

This form of Eco marketing awards you with great targeting options and of course better
overall performance than traditional methods. It is really just about understanding your
target audience and then being able to use the platforms to accurately target them.
Which can be more difficult than you think.

Facebook and Instagram share a platform for advertising and some ad formats are also
shared. Although the strategy can be very different since the audience can vary. With
different types of users on each platform and different ways of engaging with one
another, it leads to different user experiences. So some advertising methods that work
on Facebook, may not work on Instagram. (and Vice Versa)

Social networks offer us different types of ads according to the objectives we seek in our
strategy and broad audience segmentation options. This makes it a very fun experience,
but also a stressful one.

Social networks should not only be seen as entertainment, but also as a business
opportunity for the majority of industries. If you haven’t started advertising on social
media yet or even put a plan in place, it’s not too late. You will soon see how this method
of advertising allows you to carry out better analysis of your target market and past
campaigns.

Others

Apart from Google and Facebook, you can also use other platforms like LinkedIn, Bing,
Amazon, and Twitter to promote your business. They are cost-efficient and effective with
individuals benefits that make them unique.

The Impact

Although Eco Marketing involves using large corporations that have been known in the
past to hurt the environment, they are progressing for change. These businesses have
acknowledged wrongdoing and made changes for the better. It is now time for the small
to medium-sized enterprises of the world to follow suit.

Not only will use Eco Marketing to help the environment, but it also helps your company’s
social image. More and more people are becoming aware of damaging business
activities and choose to work with businesses that do not take part in them.

It doesn’t have to be an overnight change, but any step in the right direction is a good
one. Let’s help make our planet a sustainable one with green business solutions like Eco
Marketing!

If you need any advice on the potential steps to becoming a green business, then don’t
hesitate to reach out. You can also view our green business services.

What Is A PPC Consultant?

Do you not have the time to run your PPC campaigns or simply lack the knowledge? Maybe
a PPC Consultant is right for you.
Facebook and Google are relatively easy to navigate when doing casual browsing.
However, that’s not the case when it comes to Pay Per Click (PPC) advertising through the
same platforms. There are hundreds of metrics, customization options, automation
methods, ad formats and much more to choose from. So what’s a business owner to do? In
walks the PPC consultant.
This is your knight in shining Armour. They can answer all your questions, provide you with
simple tips and tricks or run your ad campaigns.
The Basics of PPC Advertising
Pay per click (PPC) advertising is a media cost model where advertisers are charged a fee
when their ad is clicked. This is one of the many types of media cost models an advertiser
can choose from.
The goal of a PPC ad campaign is to drive traffic to your website or to a landing page. At
Imperium, we recommend using a landing page with a strong call to action (CTA). It makes
the customers purchasing decisions easier and is less overwhelming then landing on your
home page.

The price of the click depends on several factors like the competitiveness of the keyword
associated with the Ad and the search volume. But there is much more that goes into what
ad is shown in the SERPs and how an ad auction works.

Let’s take Google for example. Here is their explanation of what takes place every time a
Google search happens.

“We combine the auction-time ad quality (including expected click-through rate, ad relevance,
and landing page experience), the max CPC bid, the Ad Rank thresholds, the context of the
person’s search, and the expected impact of extensions and other ad formats to determine
Ad Rank.

When estimating the expected impact of extensions and ad formats, we consider such
factors as the relevance, expected click-through rates, and the prominence of the extensions
or formats on the search results page. Each advertiser’s Ad Rank is then used to determine
where the ad appears and what types of extensions and other ad formats will show with the
ad (or whether the ad or ad format will appear at all).”

That’s a lot to take in, right? Which brings us to our next section….

What is a PPC Consultant and why do you need one.

Well for starters, you need a consultant if you didn’t understand that last paragraph from the
Googles Support page.

Although it may seem like a lot, the terms are very straight forward. They can be found on the
Google training platform.

Anyways, a PPC Consultant is an expert with Google and Facebook Ad Manager programs.
They have extensive experience running ad campaigns for different organizations in a range
of industries.

Most importantly, they understand what platform, strategy, ad format, and other elements to
focus on depending on business goals.

Whether your business is in need of brand awareness, more traffic (online or in-person), or
conversions, your consultant is there to help.

A consultant can be especially helpful with bidding strategy and keyword research. These are
two of the most complicated tasks associated with digital advertising and require a large
amount of knowledge. A consultant is employed full time to completely manage campaigns
or part-time as an advisor providing guidance when necessary.

Who needs an external consultant?

This is for the inexperienced advertiser or one with time constraints. Running a business can
be difficult enough ensuring operations run smoothly. So if you don’t have the time to invest
in properly learning how to run PPC campaigns its best to stay away from them. Please do
not waste money investing in them if you lack the necessary knowledge.

Many businesses run into the mistake of thinking they must start advertising online, so they
carelessly spend hoping for results. The only result this guarantees is that your bank account
will eventually start to decrease with no advertising results.

Be smart with your money and save it until you have the time to learn digital advertising or
invest in a PPC consultant. There you have it, what PPC advertising is, what a PPC consultant
can do for you and who needs one. If you are struggling running your PPC campaigns or are
looking to get started, we are happy to help! Take a look at our digital advertising services or
shoot us an email with any questions you may have.

All the best with your next PPC Campaign!

Why Your Small Business
Needs Local SEO

A brief overview of what local SEO is, how it works and why your small business needs to
start using it in today’s digital age. In the age of digitization, it has become necessary to
have a strong local SEO strategy to drive more people to your store. According to Think
with Google, 4 in 5 consumers use search engines to find local information. Can they find
your business?

What is SEO

To start off, we gotta know what SEO even is. Search engine optimization (SEO) is an
awesome tool to increase the quantity and quality of traffic to your website via organic
search engine results.

SEO helps your website rank higher in search engine results pages (SERPs) by optimizing
specific features such as website pages, keywords, or inbound links, to name a few.

If your business wants to attract the right kind of visitors from search engines, SEO will be
a significant aspect of your digital marketing strategy.

What is Local SEO

Local search engine optimization (local SEO) is like regular SEO but specifically through
location-based search engine results. Local SEO helps locals discover your business.

Searches include niffy terms such as “near me” or “[insert location]”. For example, “plumbers
near me” or “plumbers in Kingston”.

Why local SEO matters

Local SEO matters because of the following reasons:

Local SEO promotes your website’s rankings in the search results and local packs.
92% of users will pick a business on the first page of local search results.
Local SEO receives the highest conversion levels of all local advertising channels.
93% of online experiences begin with a search engine.
Local SEO betters your online visibility, especially to neighboring customers.
Local SEO is 100 percent free. Local SEO develops organic online and foot traffic to
your business. Don’t waste this opportunity.
Local SEO ensures your business is found on Google Maps and through other
navigational apps. A pretty cool feature from Local SEO.

Why local SEO is useful for small businesses

Local SEO is a must-have tool because it ultimately helps build strong brand awareness for
your small business. As users are more likely to trust a website that is on the first page of
SERPs, you can top your competition by increasing your conversion rates and sales. As a
result, it will promote your business to grow to higher levels than before.

If you do not currently have a local SEO strategy in place, feel free to chat with us!

At Imperium Social, we deliver the best full SEO coverage to your small business.

Best of success!

Contact Us To Get Started.

Innovative solutions to capture more customers. clients. leads and sales.
Address :
221 Queen Street, Kingston ON, Canada
Working Hours:
Monday to Friday | 9 am to 5 pm
Email :
[email protected]
Call Us On :
289-928-1301 // 613-299-2053