Be & Sephora Partnership FINAL

HOW WE EXECUTE

DEFINE
DISCOVER
DIG
+
DEVELOP
D--EVOLVE


•P  rioritise opportunities by Be •I  nsight generation and Create strategy to deliver long term •G  ame plans in place, implemented and reviewed

alignment and opportunity
opportunity. Evaluate and validate value creation, FAST (flexible + agile)

(what we want and what it looks
• Business Requirements gathering!

•C  urrent supplier performance + like)
AP 2: Options and planned approach
• Gap analysis vs business
capability! presented in high level Sourcing,
requirements
Development & Manufactire plan and
MANAGE •C  lear segmentation and clarity on
timelines!
the current role suppliers play Be FAST Digital Test!
within and across categories

!
AP3

• Detailed Sourcing ,Development and
manufacturing strategies

• Detailed devolution plan (resource,
timings, negotiation plan, anticipated
outcome)


Prioritise Be Open
Why
Be Play Strategy Supplier Delivery Revie
+ plan
How
Curious
mode
+ targets negotiati + w

What

(action on + tracking

plan)
implemen

tation


Alignment! AP2
AP3
Benefits key reporting and change AP4

Point 1
(optional)
mgt

Insights are
LEAD Overall plan, validated prior to Agreement to the • Review of
priority and circulation to the implementation Performance
project team pre- plan and to improvement vs
scope of workshop, if proceed to
reviews
required
deployment
KPIs.!
•R  eview learnings

???

• Further action
planning!

Q&A AND COMPLIANCE

Step 1 - Due Diligence and Technical Files"
"

A) "BE to send Product Development Team all relevant and compliant documentation from the test
houses i.e. SGS, EXOVA, TUV. List Below."
"

List of Quality Assurance Documentation (but not limited to):"
• "Technical Files (e.g. completete copy of the CPSR, PIF, C of A, Electrical Certification)."

• "Substantiation"
• "Factory Audit Docs"

"
B) "BE to send relevant documentation linked to Safe Transport (Road, Air, Sea) and Warehouse

Storage/Handling for Warehouse Manager/ COO approval. List below."
"

List of Safe Transport/Handling Requirements (but not limited to)":
• "Chemical MSDSs (Hazordous, Biocidal, Flammable Chemicals)"

• "Battery Safety Reports"
(‘Certificate of Safe Transport’ and/ 2006/66/EC and amends of Directive 2013/56/EU)"

• "Cosmetic or Posion Notifications"
• "Product Shelf Life and Expiry Dates"
• "Certification of Analysis for Food Stuffs"
• "Advise if the product contains any Magnets, Lithium Batteries etc."
• "Notify us if cartons are required to be labelled with detail other then dims i.e. orientation lines,
“FRAGILE”, UN/ADR number or specified labelling such as:- “Flammable” symbol".

"
Step 2 - Pre Production Samples and Artwork"

"
BE to send pre-production samples and artwork for assessment against QA to get PD approval."

Note: All goods should include mandatory labelling, tracibilty etc."
JML will track progress on the tracker/range plan within the FTP (to be kept updated)."

"
*Step 3 - Product Masters, Product Barcodes and POs"

"
The products will be set up and POs will be approved on the system (Dynamics)."
New Line forms/Packaging data lists with all relevant dims and attributes filled will aid the product being

set up and released."
"

Step 4 - Production/Listing Samples"
"

Retail Packaging and Shipping Marks should labelled correctly and approved by Purchasing/PD."
A case of Production samples is required for lisiting with the retailers; send across to our PD/NAAs."

"
Step 5 - Delivery"

"
Stock is received timely and booked onto the system on arrival as coordinated with the Logsitcs

Manager/Al/Purchasing. "
"

Notes:"
Step 1 - 2: Should be completed before manufacturing; approx 12 weeks before launch."

*Products will not proceed onto Step 3 without the signing off 1 & 2."

EXAMPLE INNOVATION

Atomic concept

Be and Sephora

IN THE KITCHEN - HAIRCARE

MANUFACTURING CAPABILITY
UK – FRANCE - ITALY – KOREA – CHINA – TAIWAN

IN THE KITCHEN - SUPPLEMENTS

MANUFACTURING CAPABILITY
UK – SPAIN – KOREA – CHINA

IN THE KITCHEN - EYE MASK

MANUFACTURING CAPABILITY
UK – FRANCE - ITALY – KOREA – CHINA – TAIWAN

IN THE KITCHEN - HOME FRAGRANCES

MANUFACTURING CAPABILITY
UK – FRANCE - ITALY

IN THE KITCHEN - FRAGRANCES

MANUFACTURING CAPABILITY
UK – FRANCE - ITALY

IN THE KITCHEN - BE TO ADD VALUE?

ACCESSORIES SCENTED SACHET

SEPHORA PRODUCT WISH LIST

ALL PRODUCTS CAN BE MADE VIA Be SHAPER… KOREA – CHINA – TAIWAN
TIMINGS TO BE DISCUSSED HAND SPINNER GLOSS… UK – KOREA – CHINA – TAIWAN
MOQ CONVERSATION REQUIRED GLITTER PLUS SPF… UK – FRANCE – ITALY – CHINA - USA
RAINBOW BLUSH… UK – FRANCE - ITALY – KOREA – CHINA – TAIWAN
FLIRT FLASHES… UK – FRANCE - ITALY – KOREA – CHINA – USA

MAGNET FALSE LASHES… CHINA – TAIWAN - US
VAMP STAMP… KOREA – CHINA – TAIWAN

Be PRODUCT HOT LIST HINT….

LONG WEAR NEXT GENERATION
CELLULITE CUP
NAIL PALLISADE
TEMPORARY TATTOO (FESTIVAL)
PEEL OFF BROWS