The words you are searching are inside this book. To get more targeted content, please make full-text search by clicking here.

Define what your brand identity is, and find out the latest updates Google has in store for your website!

Discover the best professional documents and content resources in AnyFlip Document Base.
Search
Published by darpan.web, 2019-01-15 03:47:43

VERZ DESIGN - Voila 2018 Q4

Define what your brand identity is, and find out the latest updates Google has in store for your website!

oilà

Verz Quarterly Newsletter

Designing A NEW ERA PAGE 3
Web Excellence
From “Looking Good”
...and bringing you up to speed while we’re at it! to “Web Excellence”

THE VERVE PAGE 7

Celebrating Stunning Designs

COPYWRITING PAGE 11

It Isn’t Just About Words

Q1 2017 Jan - Mar

WELCOME MESSAGE contents

Verz Design is continually upgrading, 3 A NEW ERA
expanding and improving. We believe that 5 SPOTLIGHT
excellence isn’t an end state, but a constant
progress of achieving beyond the ordinary. THE IMPORTANCE OF
We don’t know when to stop dreaming, and GOOD AUDIO CABLES
our projects speak for themselves.
7 THE VERVE
In this issue, we adjust to a change in office 8 EMPLOYEE
space with the help from friendly movers,
and feature for the first time, the Director’s OF THE YEAR
Spotlight for our quarterly Verve Awards.
Take a crash course on copywriting, done by 9 SPOTLIGHT:
our own in-house copywriters (that’s us!), ASSALAAMU’ALAIKUM
and take a sneak peek at our newly furnished ENTERPRISE
office.
11 COPYWRITING ISN’T
We can’t wait for you to get started, because JUST ABOUT WORDS
Voilà has been a dream in the making, and
designing web excellence just got a lot more
exciting!

A NEW From “Looking Good”
ERA to “Web Excellence”

In 2009, we started off as “Verz
Consulting” with more emphasis on
Business Consulting and we’re one of
the few agencies in Singapore which
provided IDA Singapore’s SIP Grant
– a grant for customers without any
online presence to set up their first
website.

Following the successful completion
of the SIP Grant, with nearly 100
websites completed within 6 months,
Verz moved away from Grant
Application and Business Consulting
and concentrated on the business of
Web Design and Development.

Today, we are one of the leading
Web Design and Development
companies in Singapore, and the
change of our name to “Verz Design
Pte Ltd” signifies our commitment to
our core business.

Over the years, the Verz family officially changed its name to
has matured into a successful Verz Design Pte Ltd. The change
medium sized web development is reflected in the Accounting and
agency. In anticipation of our Corporate Regulatory Authority
future expansion, we undertook (ACRA).
the necessary steps for a
revamp of our branding image
and a new business direction.
With effect from 17th May 2016,
Verz Consulting Pte Ltd has

VOILÀ VERZ NEWSLETTER Q1 2017 3

the symbolism of our logo

Continued Quality Assurance Industry Leader in IT More than just “Looking Good”

The orange tick incorporated The negative space within the Steve Jobs once said that “Design is
into our logo alludes to our triangle resembles the familiar white not just what it looks like and feels
successful achievement of getting arrow we see on our computer like. Design is how it works.”
ISO 9001:2008 certification – a screen. As our core business involves We too believe in his vision and
stringent quality management Web Development and Design, our new tagline “Designing Web
system and customer satisfaction the mouse arrow represents our Excellence” reinforces this idea
audited by the Singapore expertise in the IT industry and its of accountability for the end-to-
Accreditation Council and United orientation to the right serves as end success of our clients’ web
Kingdom Accreditation Service. a constant reminder to point our development.
clients towards the right direction.
The orange tick is a promise to Moving beyond our previous tagline
ourselves that Verz will always hit of simply “Looking Good”, we
universal standards of quality. dedicate ourselves to provide the
full solution for Web Excellence
for all our clients – and that
encompasses Copywriting, Designing,
Programming, Hosting and Internet
Marketing.

4 VOILÀ VERZ NEWSLETTER Q1 2017

SPOTLIGHTTHE IMPORTANCE

OF GOOD AUDIO
CABLES

The audiophile community in Good earphone and
Singapore is gradually growing, headphone cables
and as music becomes a ubiquitous greatly improve your
element in most of our lives, the audio experience, and
need to appreciate audio in its contrary to public
rawness and richness becomes opinion, are not hefty.
important.
Conductivity is a key consideration Each material gives a different
In the age of customised audio when you choose the material to use tone – whether you want
paraphernalia, you hear talk about for your audio cables. It plays a part bright or warm sounding tones
custom-fit In-Ear Monitors (IEMs), in transmission of audio through the – as long as it is used with
single and dual-driver earphones cable – the better the conductor, the appropriate insulation material.
and noise-cancellation capabilities. more accurate the transmission. For example, many people have
the opinion that silver cables
But did you know the cables that Copper is a basic material used in tend to give a brighter sound.
come with your earphones play a most audio cables, but Effect Audio
part in deciding the spectrum of uses both single-material cables and
your audio experience? a hybrid of three core materials –
copper, silver and gold.
We explore why.

materials
make the
difference

VOILÀ VERZ NEWSLETTER Q1 2017 5

size does matter

geometry Gauge – the term used to describe
begets the thickness of your audio cables
goodness – is a minor consideration when we
consider the whole audio experience
as a whole.

However, when we set our sights on
the science, a larger gauge of wires
(note that the smaller the number,
the thicker your wire) means lesser
resistivity to the flow of current,
which would ultimately give rise to
a fuller sound. The change may be
small, but seasoned audiophiles will
be able to pick it up.

Some, however, may prefer small
gauged wires to reduce the bulk
and are willing to take a minor loss
in audio quality. It all boils down to
your personal preference.

There are many different types of to oxidation. Ultimately this will As you can see, earphone cables play
ways your wire is manufactured, and retain the sound quality, as oxidation a significant part in determining the
for the most part it really depends will deteriorate the cable’s function. quality of your sound experience.
on what aesthetic you prefer. Commonly missed out by audio
Again, this would really come down enthusiasts, sometimes your cables
For your knowledge, there are 4 to personal preference. Some might be the next “weakest link” to
main categories of stranding (the people choose multi-stranded wires target when considering an upgrade.
way your wire is manufactured); for their physical functional stability,
single core, multi-stranded, litz or while others focus more on the When that time comes, you know
multi-bundled. audio quality. Effect Audio – the connoisseur
to custom-made earphone and
The most popular stranding type headphone cables – is your best bet.
would be Litz – short for Litzendraht
which means ‘woven wire’. Litz Effect Audio is a leading purveyor
cables are shielded in the way they of high-grade audio equipment and
are stranded, which effectively manufacturer of quality audio cables.
prevents degradation of cables due
Spotlight is an advertorial space
dedicated to our esteemed clients
who wish to have their business
advertised in our quarterly newsletter
and maximise their publicity through
our distribution.

EFFECT AUDIO Call Effect Audio for a bespoke We would like to take the opportunity to
60 Paya Lebar Road consultation session today @ congratulate Effect Audio on a successful
Paya Lebar Square +65 8200 3584, or email them at CDG (Capability Development Grant) claim
Singapore 409051 for their project with us. We wish them
(By appointment only) [email protected]. continued success in their business.

6 VOILÀ VERZ NEWSLETTER Q1 2017

THE verve VCT Groups of Wineries Asia

The Verve is our in-house Design Award – a DIRECTOR’S SPOTLIGHT
platform that motivates our designers and a
chance for them to showcase their work at
the end of each quarter. All works done by
our designers are equally considered for the
award and we promote high quality designs
through this initiative.

In this issue, we look back at stunning designs
contributed by our designers and are proud
to present the top three winners of 2016’s
final quarter, including a special feature on
Director’s Spotlight!

Hwee Seng Electronics Amahs On Wheels

IEG Oilfield Services EduGrove
VOILÀ VERZ NEWSLETTER Q1 2017
7

Glenn Cross is one of our impressive Project
Managers. He was recently awarded Verz Employee
of the Year in 2016. We had a quick chat with him as
he shared his secret to success at work, his hobbies,
and how he has grown in the company.

Employee of the Year

Hi Glenn! Congratulations once again for being What are the main responsibilities of your job position?
Verz Design’s incredible Employee of the Year! As a
Project Manager, can you tell us more about how you As a Project Manager, my key duties are to plan, organize,
approach your work? lead, and control projects. I do this by making sure that
the different variables, such as the cost, schedule, scope,
Thank you! Well, I try to follow the right mix of planning, and deliverables, are all on track. I also coordinate directly
monitoring, and controlling which helps to complete a with the staff involved in the project, as well as establish
project on time, on budget, and with high quality results. an effective working relationship with the clients.
For me, being detailed is very important – and that is
where you can make a big difference! How has the company contributed to your personal and
career growth?
On the other hand, I put my trust in my fellow co-
workers as you can’t really manage a project on your Verz understands the need to encourage our personal
own. As Project Managers, our primary concern should goals by allowing us to have a fun work environment with
be in striving towards a common goal rather than flexible work schedules. I am encouraged to pursue my
fussing about how we achieve that. It’s about giving goals, whether professional or personal, and I am often
your teammates the flexibility to figure out the “how” in challenged to come up with new ideas to contribute to
their own way. the company. This freedom and encouragement from
Verz makes me passionate about what I do and how I
do it. Knowing that I am allowed to grow at work gives
me the confidence that I can achieve beyond what is
expected from me. That’s what I love here in Verz Design.

What do you enjoy doing the most during your free Every year, we honor our
time? beloved employees by
recognizing the hard work,
Time flies by quickly when we’re having fun, especially talent and outstanding service
in Singapore where I have to balance work and quality that they have contributed
bonding with my family. However, I still find time for to the company. Here in Verz
myself to do some photography and even taking Design, we value teamwork
random selfies – I’ve also been hailed as the ‘Verz Selfie and the perseverance to
King’! I also love to cook my favorite Kolkata (Bengali) success, and we have our
dishes and scribble down my dreams and madness industrious staff to thank for
using a simple pen and paper. It’s really the simplest that. So here’s to Glenn for
things that make me happy. being one of the best Project
Managers we know we can
always count on!

8

SPOTLIGHTAssalaamualaikum
Enterprise:
Verz on the move

The month of September marked “We, at Quality over

many milestones for us, one of Assalaamualaikum Quantity.
which was our most anticipated Enterprise,
move to Kallang Pudding Road. are a Family.” At Assalaamualaikum Enterprise,
they do not believe in outsourcing
With the help of our friends from Sincerity and trust are important jobs and every job is done with
Assalaamualaikum Enterprise, we in the business of moving – “to let trusted personnel. New staffs will
moved into our new office, decked people have the peace of mind undergo training to ensure that all
with inspirational quotes, and during the process of moving” is one members are equipped with proper
splashed with vibrant colours. of the core drivers of the company. skills, professional attitude and
Islamic character that meets work
Assalaamualaikum Enterprise begun Their experience and helpful standards.
as a family business in 2013 and attitude makes their patrons more
through their heartfelt sincerity, than satisfied – an experience we at A rough job doesn’t necessarily mean
affordable prices and high quality Verz Design can attest to. a tough job – Assalaamualaikum
service, they established a name for Enterprise’s thoughtful and steadfast
themselves in Singapore and West The company’s values are rooted service will get you from one place
Malaysia. in the graciousness of Islam, and to another with ease and satisfaction.
Mr. Fuad sees Assalaamualaikum
They offer storage, warehousing Enterprise as a family that embraces Assalaamualaikum Enterprise is a
and relocation services for both and spreads the sincerity through moving company that specialised
residential and commercial clients. their work. in moving, packing, relocation &
storage solutions.
With a host of popular clients, major
companies and even embassies,

Assalaamualaikum Enterprise has

proven itself to be reliable, and the

ideal choice for high quality service. Moving can be a daunting task for businesses and

individuals. Contact Assalaamualaikum Enterprise for

a quote and take the burden off your minds!

From one family to

another, Verz Design  +65 98136914 | +65 98532124

is glad to have worked  [email protected]
with Assalaamualaikum  19 Mandai Estate #07-03, Singapore 729911
Enterprise, in

achieving one of our

greatest milestones in Spotlight is an advertorial space dedicated to our esteemed clients who
2016. wish to have their business advertised in our quarterly newsletter and
maximise their publicity through our distribution.

VOILÀ VERZ NEWSLETTER Q1 2017 9

This man is currently
relocating his residence.

When moving is done right,
we take the worries of
your mind.

High Quality Service
Affordable Pricing
Warehouse Storage
Trustworthy Crew
Skilled and Trained Staff

Assalaamualaikum Enterprise is a full-
service professional relocation company,
offering packing and transportation
services for residential and commercial
purposes.

19 Mandai Estate #07-03, Singapore 729911

+65 98136914 | +65 98532124
[email protected]
[email protected]

Copywriting Isn’t
Just About Words

Imagine making a sales pitch, but your words don’t seem to be
making the right impact.

Everyone knows that a good sales man has to be convincing and aware of
his clients’ needs. In similar fashion, your website is your online salesman
and what else should it be but persuasive?

Crafting a great copy is not always about fancy words, puns, or the use of
excessive jargon –

It is a charismatic and artistic strategy of
using the right concept and approach to
compel a reader to take action.

A website needs more than just Make the right impact, with sell a
design, it needs our awesome the right words, for the right message
content (or yours, if you finish client. to seal
reading this article). the deal
Every website has its own brand
When it comes to building a identity, end goal and uniqueness Most importantly, all copies
website, people often overlook the that cannot be replicated. This have an inherent personality.
web content and focus on having makes each and every experience Learning how to write in
stunning visuals for their website. of writing a web copy exclusive to the right voice and the right
While it is true that the design its own. At Verz Design, we never words, establishes rapport
captures your audiences’ attention, follow a template, because we with your readers and
it should however serve to reinforce believe that all our clients deserve influences their impression
the message and enhance the something fashioned specially for of your brand. The ultimate
content of your website. their needs. objective is, of course, to
subtly encourage your readers
Neglecting the copy leaves the Some key factors, such as to contact you – turning
website with lesser impact on identifying Unique Selling your potential customer to
the main objective, making your Proposition (USP) of a brand real customers – invoking a
salesman (the website) an attractive will help in setting the company persuasive call-to-action.
but tongue-tied asset. Go one step apart from their competitors. This
further from making your customers can range from low prices, an
linger, and sell a message to seal exclusive service that no one else is
the deal with a compelling copy. offering, a package deal, and many
more. Finding that one unique
Ideally, web copies should dovetail feature can give your business a
with functional designs, and
together they should work in competitive edge.
tandem to make the most impact
on your audience.

COPYWRITING ISN’T JUST ABOUT WORDS

We
didn’t
run out
of ideas
for the
Final
Subtitle.

Make your readers read twice, because every second they linger on
your website is an increase in the window of opportunity to pitch
your brand. A major part of branding a product or a company
depends on the personality and the allure of the copy – don’t
make the mistake of placing more emphasis on design when both
elements are equally important.
If there’s one thing to take away from this article, it’s this adage
that we believe in –

A good design seduces,
but great copy sells.

To learn more about writing great web copies,
you can contact us at

+65 6841 1680

…or email us at [email protected] to learn more.

We swear, we’re the real deal.

1 2 VOILÀ VERZ NEWSLETTER Q1 2017

Designing Web Excellence

We believe that our work speaks for itself, but the numbers don’t lie either.

1000 active clients is no mean feat,
and success may be an uphill battle for
most, but we have figured out what it
takes to bring you to the pinnacle of
web excellence.

COMPELLING AWESOME QUALIFIED
CONTENT DESIGNS TRAFFIC

More than 5 Content Strategies 2500+ Homepage Designs Reach your clients on
4-6 weeks lead time 3 popular platforms
Wow them with your first
Design attracts, copy sells! impression! Be there where customers
are searching!
Persuasive and informative In-person meeting to
web content discuss aesthetic vision Customized marketing
Well-structured for best Unique designs that stand campaign
user experience out from competitors
Language adapted for Two separate designers Reach your target market
target market providing two options
Official Google certified
agency

With professional expertise on board and the right formula Interested to learn more?
for web excellence, we’ll deliver a high quality website that is
uniquely yours. From little ideas to big dreams, we provide a Call 6841 1680 for a free
plethora of solutions crafted to your needs. strategic consultation
today!

VOILÀ VERZ NEWSLETTER Q1 2017 13

Like what
you see?

Drop us a note at [email protected]
or give us a call at +65 6841 1680

and we can feature your company here,
or construct a newsletter for your business too!

For web development/other enquiries,
feel free to visit our website @

www.verzdesign.com

for more details.

What do you enjoy most about working for
Verz Design?
I like working at Verz Design because of the
people and the culture, and there are no
politics!
If you weren’t a Sales Director, what would
you be?
I might have started my own e-commerce
business online.
If you could meet anyone in the world, dead
or alive, who would it be?
Jack Ma from Alibaba
What is your personal mantra that you
live by?

“When you want
something, all the
universe conspires
in helping you to
achieve it” – Paulo Coelho

Tell us something about yourself that would
surprise us.
I may come across as a workaholic, but I’m
actually just a very determined person. It’s just
in my character to finish what I started and to
do it well.

VOILÀ VERZ NEWSLETTER Q2 2017 1 4

Unleash Your True
Online Potential!

Search Engine Marketing (SEM) consists
of campaigns targeted at industry-specific
keywords. These campaigns generate ads on
Google’s first page whenever users search
for the keywords, directing users to the
linked website.

1 5 VOILÀ VERZ NEWSLETTER Q2 2017

Here are 5 ways SEM is an effective, value-for-money tool for businesses of all scales:

1) Immediate Impact with 2) L ow Starting Budget, Scalable 3) An Advertising Channel with
Instant Visibility as the Business Grows Lowest Production Costs

SEM guarantees instant visibility SEM allows for a pay-per-click Unlike advertising on traditional
at prominent positions (e.g. top of bid model, meaning budgeting media like television, where a high
Google’s first page) regardless of is extremely flexible. Users may level of manpower and budget
scale of business, as long as the start at a small budget for the is required to produce an ad for
campaign strategy and budget are first month, and scale up or down the public, SEM carries minimal
correct. through live adjustments on their production cost to set up. The
budget when needed overwhelming majority of the
New or small businesses will find it budget expanded will go directly
almost impossible to be on top of A viable strategy would be to invest into generating traffic under the
search engines’ organic results page an initial marketing budgeting into pay-per-click model. Additionally,
as they have yet to establish a good 3 months of SEM, then employ a since SEM relies on a digital
ranking through Search Engine strategy of rolling the resultant medium, no auxiliary costs like
Optimization (SEO). revenue forward. printing or hardware maintenance
will be require.
Unlike SEO, which takes several For example, 20% of the additional
months to build up, SEM will revenue generated from SEM The overwhelming majority of the
provide instant visibility. This is efforts after the first 3 months can budget expanded will go directly
especially useful for businesses be set aside for re-investment into into generating traffic under the
with brand new sites that start off SEM efforts for an additional 3 pay per click model. Additionally,
completely unknown. months. since SEM relies on a digital
medium, no auxiliary costs like
4) Get Qualified Traffic of Users printing or hardware maintenance
More Likely to Convert will be required.

SEM represents targeted 5) A dvertise Directly to
advertising, custom presented to Competitors’ Customers
the customer base a business knows
is likely to make a purchase. Users For businesses looking to get
may be targeted by the theme of assertive with their marketing, SEM
site they are browsing, by their also offers the option of targeting
social demographic or even by the the customer base of competitors
keywords they have searched for on directly. This is especially useful
Google. This means that the users for industries with big, universally
who see SEM ads are far more known players; a smaller business
pre-disposed to being the target may advertise directly to customers
customer for the featured product searching for the brand names of
or service. industry leaders to build impressions
and awareness that they offer
competing products and services.

Professionally certified agencies
are the best equipped with the
experience and skill to optimally
leverage on this suite of SEM
benefits. Businesses that opt for
professional SEM management
have an immediate leg up on
competitors, optimally positioning
them to take massive strides within
their industry.

VOILÀ VERZ NEWSLETTER Q2 2017 1 6

Be The First One They Click On

Many neglect Search Engine Marketing (SEM) in their marketing campaigns, yet it remains
to be the most important and fundamental necessity for those who wants to get their
business at the top of search engine results.

Haven’t thought about it yet? You should.

We’ve always got your back, and as an expert in SEM, we can start you off right by ticking off the
following checklist:

Apply $75 complimentary credit for Continuously add negative keywords to
new campaigns eliminate undesired clicks

Annual renewal of Google certification to Adding of ad extensions to improve ad
keep up with latest best practices quality score and cost-per-click

Research on industry and competitors’ Quarterly feedback to Google for
advertisement campaigns budget refund on irrelevant clicks

Add IP exclusions to minimise competitor
or false click-spending

We help you get the most out of your advertising budget, starting from the top,
and getting you right on top.

Call 6841 1680 to kickstart your SEM campaign today!

We’re Back with a New Look!

Something’s been brewing for the past few months, and we are glad to finally share
the news on the upcoming launch of Verz Design’s website revamp!

As a web development agency, we aspire to produce excellent websites for
our clients, and what better way to prove it than to create one for ourselves?

18 VOILÀ VERZ NEWSLETTER Q2 2017 W W W . V E R Z D E S I G N . C O M

NEW FEATURES

Full Screen Landing Banner
(which will show a clip of Verz
for people to have a preview of
our fun work environment)

Clear & User-friendly Navigation

Quick Enquiry on every page for ease of access More comprehensive portfolio listing

Improved contents/ layout for Case Studies Visually appealing and on-brand images
1 9 VOILÀ VERZ NEWSLETTER Q2 2017


Click to View FlipBook Version