Inside Archery August 2022

www.insidearchery.com

®

AUGUST 2022





INSIDE ARCHERY AUGUST 2022 | VOLUME 25 | NUMBER 7

People

28 Power of Participation
■ Jeff Miller | Vantage Point Archery
■ John Reichert | Big Tine
■ Shane Worland |
Annihilator Broadheads
■ David Merrill | Bow Spider
■ Lance Postma | Top of Utah Archery
■ George Cummins | Buck Bourbon

30 Omega Sights
Next Generation Sights Done Right

30 By Daniel Allred

Market Trends

18 New & Notable
Archery products with

strong sales potential

50 38 Gear Report
Vapor Trail Limb Driver Pro-V

40 Elevated Stands &
Down-To-Earth Blinds

By Josh Honeycutt

50 Gear Report
Odin’s Innovations New Scents

58 54 54 Bow Report
Bear Archery ADAPT

56 Gear Report
Scorpion Venom 3 Star
Bow Maintenance Kit

58 The Arrow Stops Here!
2022 Archery Targets

64 26 By Patrick Meitin

INSIDE ARCHERY (Volume 25, #7) ISSN #1940-3879, USPS #024-412 is published 10 times per year (Jan / Feb, Mar, Apr, May, Jun, Jul, Aug, Sep / Oct, Nov, Dec) by Apollo Creative Inc. PO Box 15827, Colorado Springs,
CO 80935. Periodical postage paid at Colorado Springs, CO 80935 and at additional offices. Postmaster please send address changes to INSIDE ARCHERY, P.O. Box 986, Levittown, PA 19055-9998.

4 INSIDE ARCHERY AUGUST 2022







INSIDE ARCHERY AUGUST 2022 | VOLUME 25 | NUMBER 7

IInndsiudsetrtyhe

12 Inside Track
Prepare For Blastoff!

16 Kinsey’s Business

Blueprint

Three Ways to Take Your
Customer Service to the Next Level

28

20 Your ATA Insights
Who Inspires You?
By Kurt Smith / ATA

22 Industry News
38 40 The latest on news, events and

people in the archery industry

26 ATA Action
Working with Customers
as COVID-19 Recedes
By Jackie Holbrook / ATA

52 Leading Archery

Manufacturer

Annihilator Broadheads

66 Industry 5Q
Five Questions with George

40 Cummins and Buck Bourbon

52 56 18
8
INSIDE ARCHERY AUGUST 2022



INSIDE ARCHERY AUGUST 2022 | VOLUME 25 | NUMBER 7

insidearchery.com Online Exclusives

Bowhunt Pronghorns

Pronghorn Primer

After many successful bowhunts for pronghorn, under
all conceivable conditions, Executive Editor Patrick
Meitin shares insight into how to fill speed-goat tags
under any and all weather conditions—from ideally
hot and dry to cool and rainy.

Scouting

How Effective Are Your Elk-Scouting Efforts?

After 40 years of bowhunting Western elk, 23 years of
that guiding professionally, Patrick Meitin offers some
advice on effective preseason scouting. The key lays
more in assessing habitat and identifying escape
areas more than laying eyes on actual elk.

Shooting Practice

How Shooting Practice Should Change
With The Approach of Season Opener

Months ago, shooting practice revolved around
quantity and building muscles, while quality and fine
tuning should become priorities with the season fast
approaching. Here are some ways to approach preseason
practice to maximize performance in the field.

Bowhunting Gear

Fixed vs. Mover Sights, Which Is Best For You?

Inside Archery’s resident bowhunting equipment
junkie discusses the pros and cons of fixed verses
mover sights and how these aspects factor in
real-world shooting scenarios. Which is best
suited to the kind of hunting you do most?

:WebXtras “Gear Report” tries out the Vapor Trail Limb Driver

Pro-V, Odin’s Innovations New Scents, and Scorpion Venom Bow
Maintenance Kit. “Bow Report” tests the Bear Archery ADAPT.
“5Q” chats with George Cummins from Buck Bourbon.

Inside Archery Digital Edition

Now Inside Archery can be delivered to your door, viewed on your computer,
AND on your smartphone or tablet. VISIT INSIDEARCHERY.COM/DIGITAL

Fresh content daily
on social media!

INSIDE ARCHERY AUGUST 2022



INSIDE THE INDUSTRY INSIDE TRACK

Prepare for Blastoff!

I f you’re located “Out West,” your season rush has already begun, while
Eastern retailers have more time to prepare for the coming onslaught.
You know the drill: a sudden fire-sale mentality as wild-eyed bowhunters
arrive to sweep shelves of scent-elimination products, broadheads, game bags,
headlamps, camo facemasks and gloves. The sudden discovery that zippers have
failed on a favorite daypack, tattered arrow fletchings needing repair or a sight’s
fiber optics are broken due to UV damage will bring still more harried customers
through your doors. Then, of course, there are the last-minute requests for new
string/cable installation, bow tune-ups or tacking on and synchronizing a host of
accessory upgrades.
This is all well and good for your bottom line, obviously,
but you sometimes find yourself wishing your customers
were a little less prone to procrastination, a little more or-
ganized, a little more patient and a little less demanding.
There are only so many hours in a given day and you only
have two hands. And, you’d really like to enjoy some hunt-
ing time yourself!
I remember this chaos all too well from my retail days. We
didn’t have an insurmountable crush prior to bow season, but the days preceding
Idaho’s general rifle season could prove pretty overwhelming. A line of custom-
ers invariably assembled before the fish & game license counter, backed up the
entire 100-yard length of the store—the night before season opener. Separate lines
formed to take advantage of free bore-sighting services, some characters arriving
with multiple rifles—the night before season opener. Everyone involved was on
edge, with tempers frequently flaring, and in some cases, manners completely
dispensed with. Added to the fun were employee meltdowns when you needed
them at their best.
You try to mentally prepare for all of this, but there are certainly moments
when you must step back, inhale deeply and give yourself a pep talk on the virtues
of patience, loving your fellow man and—perhaps most of all—refusing to take
any of it personally.
Physical preparation also goes a long way toward helping the rush go more
smoothly. Before the madness begins, take time to thoroughly clean and square
away your bow-tech work space(s), fostering efficiency. Rearrange merchandise to
better reflect customers’ immediate needs, moving seasonal high-demand items
to end caps or display tables located in high-traffic areas. In normal circumstanc-
es, retail is all about taking time to listen to customers in order to better serve
their needs. During the crushing season rush, getting customers in and out more
efficiently might make more business sense.
Most of all, hire temporary help if it is truly needed—a dedicated cashier to ring
up customers, and/or an extra sales person to help direct customers to what they
need. This allows you to focus on all-important service work or those customers
requiring more involved assistance.
Avoid being that shop owner who insists on doing it all, burning themselves out
in the process and driving away customers with resulting grumpiness.

Patrick Meitin, Executive Editor

INSIDE ARCHERY AUGUST 2022



Publisher

Apollo Creative Inc

Executive Editor

Patrick Meitin • [email protected]

Associate Editor

Daniel Allred • [email protected]

Contributors

Kurt Smith | Jackie Holbrook | Josh Honeycutt

Sales & Marketing Director

Stephen Mack • [email protected]
(814) 341-9313

Design & Production

ER Graphics / Ed Rother • [email protected]

Graphic Designer

Tara Bondar

Social Media Manager

Jason Ashe

Video Editor

Marc Balistreri

Account Manager

Pam Ludlam • [email protected]

Subscription Services & Change of Address:

Inside Archery® Circulation Department
Inside Archery, PO Box 986, Levittown, PA 19055-9998
Phone: (844) 862-9286 • Fax: (888) 965-9961
[email protected]

Publication Office

Inside Archery® / Apollo Creative Inc
P.O. Box 15827, Colorado Springs, CO 80935
Phone: (719) 495-9999 • www.InsideArchery.com

Inside Archery founded in 1998 by Bill and Sherry Krenz

Inside Archery® Copyright © 2022 Apollo Crreative Inc. All rights re-
served. Reproduction in whole or in part without written permis-
sion from the publisher is prohibited. Inside Archery® is a registered
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Archery, hunting and bowhunting are inherently dangerous activi-
ties. Improper use of hunting or archery equipment may cause se-
rious injury or death. Always follow state and local hunting safety
rules, and get required permits or licenses before hunting. Apollo
Creative Inc uses reasonable efforts to include accurate and up-to-
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arising from use by any person of the information in this magazine.

Inside Archery®
is a publication of
Apollo Creative Inc
Printed in the USA.

INSIDE ARCHERY AUGUST 2022



INSIDE THE INDUSTRY BUSINESS BLUEPRINT Presented by

3 Ways to Take Your Customer Kinsey’s is the leading distributor to the archery and out-
Service to the Next Level doors industry. Carrying items from your favorite brands,
in-stock and ready-to-ship, the well-established company
D uring these ever-changing be a lot that is beyond a customer’s un- offers domestic and international retailers a wide array
times, your business has un- derstanding. It is always fun to nerd of products and services. Kinsey’s also owns innovative
doubtedly experienced some out and talk shop with other seasoned consumer brands including Alpine Archery, BlackHeart,
professionals, but that may not be the Fin-Finder, Elevation, and October Mountain Products.
form of change over the past two years. best approach for new customers. Go  
out of your way to help explain the For more information, please visit KinseysInc.com
Most outdoor retailers have seen an basics of what they need to get into
archery. In doing so, you will begin to ing you should get as a result. We’ve
increase in online sales, Buy-Online- build a trusting relationship that will all surely told friends and family
be the foundation for future business. about times a business went above
Pick-Up In-Store (BOPIS), as well as an and beyond to earn and retain us as
2 • Go The Extra Mile ■ Customers re- a customer. Conversely, we have also
increase in new customers looking member when someone goes the ex- told the horror stories of a retail expe-
tra mile and helps them out. There is rience that caused you to never return.
to experience the outdoors. Surpris- no better time to do this than when a To ensure you are getting good word
customer comes through your doors. of mouth, you need to hold customer
ingly enough, the pandemic helped Once a customer has made the deci- service at the forefront of your busi-
sion to visit your location, you must do ness’s efforts.
to reignite an interest in and create a everything you can to earn and retain
their business. Not only do you want Far too often we overthink or over-
reason for many people to get outside to talk to them about what they are complicate what we need to do in or-
looking for, but more importantly, lis- der to attract and retain new custom-
and enjoy the great outdoors. Whether ten to what they want and need. Just ers. Remember, what would make you
think of experiences you have had— happy if you went into a new shop for
your customers are new outdoor en- both good and bad—where a business the first time? If you were a novice
has gone out of their way to earn, or at something, what would make you
thusiasts, or a returning customer, it lose, your business. We can all surely excited to return to a business? Ulti-
look back and reflect on what those mately, it is about creating a positive
is important to remember to help edu- businesses did to make you a life-long experience and building a trusting re-
customer, or someone who will likely lationship with a customer. At the end
cate and inform them. We will discuss never return. of the day, if you can take steps to be
more welcoming, go the extra mile
three important ways to help cater to 3 • Attract New Customers ■ The best and attract new customers you will be
part of the previously-mentioned ef- steering your business towards suc-
and attract new customers, as well as forts is the word-of-mouth advertis- cess and growth. IA

how to retain customers during these

ever-changing times.

1 • Be Friendly & Welcoming ■ At some
point, we’ve all been there. We were a
beginner amongst seasoned vets in a
new sport or activity. We hear them
talking industry lingo and jargon that
goes way over our head. Even assum-
ing customers know the basics, like
what their draw length is, how much
draw weight they can handle or spe-
cific parts of the bow, there could still

16 INSIDE ARCHERY AUGUST 2022



MARKET TRENDS NEW & NOTABLE

HHA Sports Pine Ridge Archery Antler King

HHA’s new Tetra RYZ sight features a Pine Ridge Archery’s U.S.-made Arrow Pullers Cotton Candy from Antler King is offered in
vertical pin post holding dual aiming- help archers get a firm grip on arrows and 5- and 25-pound bags retailing for $11.99 and
points (both backed by extended fiber bolts buried into stubborn foam targets. $24.99. This effective deer attractant and
optics) and twin stainless steel yardage mark- Pine Ridge Archery’s two Arrow Puller models are nutritional supplement includes cottonseed, protein
ers. It provides adjustment capabilities while at made from a grippy rubber material that ensures pellets, roasted soybeans and corn, plus important
full draw. The advanced mover sight includes a secure grip to make arrow and bolt extraction minerals, vitamins and Antler King’s AMP ingredi-
a buttery 2.1 inches of travel and the longest much easier. Included are the flat, bi-fold Maxx ent, a proprietary digestive health supplement
sight tapes HHA has built to date to provide Grip and the tubular Big Gripper. Pine Ridge Arrow that increases digestive intake of protein, vitamins
unrivalled precision long-range capabilities. The Pullers can also be used to extinguish most lighted and minerals while improving immune functions
Tetra RYZ is offered in various versions, includ- nock designs by gripping the nock and giving them in all deer, whether a trophy buck, doe or fawn.
ing a fixed frame, two different dovetail lengths a twist or shake to turn them off. The Big Gripper Cottonseed is the master grain for deer, as it offers
and a Hoyt Picatinny frame. The mechanical includes three different sized holes to help securely the most protein, fat and fiber of any grain available
rheostat allows pin brightness control, and tighten any size field point. Both the Maxx Grip and in deer feed. This grain-based mix lasts longer in the
the secondary/lower pin is available in yellow Big Gripper Arrow Pullers are simple, effective and field compared to powders, which can begin to spoil
or red—the top pin green in all models. HHA perfect for archers and bowhunters who prefer to within days when exposed to moisture from morning
dovetails offer one of the best fits when used get a workout pulling bowstrings and not arrows/ dew and rain. See antlerking.com.
with Mathews BridgeLock Technology risers. bolts. See pineridgearchery.com.
See hhasports.com.

Scent Assassin Odin’s Innovations Slick Trick

When it comes to scent elimination, Odin’s environmentally-friendly, time-release Slick Trick’s Torch rear deploying broadhead
Scent Assassin has quickly become scent pellets have gained quick favor with was launched in mid-August and is crafted
an industry go-to year after year. serious hunters by offering an easier, longer- with high-quality materials, tight tolerances
Small-batch and all-natural formulas ensure lasting and mess-free way to deploy hunting scents. and a ground-breaking design to introduce new

customers receive the freshest and most Animals will not consume the pellets, so legally are not levels of durability, wide cutting diameter and

effective products available, raising their considered bait, the synthetic scents last up to 30 days devastating accuracy. The Torch offers field-tip

chances of tagging that trophy of a lifetime. with a single application and the pellets are biodegrad- aerodynamics combined with giant entry and exit

Scent Assassin’s newly formulated Body- able to leave no litter. Dominate Buck, Doe-In-Estrous wounds that produce wide blood trails. It includes

wash/Shampoo is loaded with odor and Scrape Mix have proven hugely popular, but a slim ferrule, lead by a rugged titanium tip and

destroying Cell Sniper Technology, newer offerings have been introduced for bear and holding rear-deploying surgical-grade expandable

as well as essential oils to hydrate hog hunting. Newer examples include Sweet Corn, blades unleashing 2 inches of cutting action. Blades

and nourish customers’ skin. Cherry Pie, Jelly Donut, Peanut Butter and Vanilla, just are retained with a stainless-steel system requiring

These carefully selected, natural as examples. Odin’s has also introduced Citronella no rubber bands or O-rings for in-flight dependabil-

ingredients are a powerhouse scented pellets to help keep mosquitoes and others ity. They feature an all-new double-faceted internal

for healing inflamed scalps biting insects at bay while occupying stands or blinds. Deadbolt Deployment mechanism and have an

and kicking dryness and See odinsinnovations.com. MSRP of $49.99 for three broadheads. See

irritation to the curb. This slicktrick.net.

new formula is paraben-free

and doesn’t contain sulfates

or dyes. If you have custom-

ers complaining of dried

out, itchy skin caused by

inexpensive synthetic de-

tergents, this is the answer.

See scentassassin.com.

18 INSIDE ARCHERY AUGUST 2022



INSIDE THE INDUSTRY YOUR ATA INSIGHTS

Who Inspires You?

BY KURT SMITH, COURTESY OF THE ATA

L ook to fresh sources of inspiration and down on that facet of your business their customers.” That quote comes
ideas to keep your business thriving. and think about how you can improve from JuE Wong, CEO of the hair care

your efficiencies behind the bow brand Olaplex, in a recent podcast by

Who do you want your business to be counter to give customers confidence the National Retail Federation. It may

like? Role models aren’t just for kids on that you are the one who they want to seem overly simple, but it’s a great way

the Little League field. Smart leaders do business with. to look at the marketplace

recognize what makes a business suc- that is becoming increas-

cessful and emulate those traits to im- Corporations ■ Small ingly customer-centric.

prove their own operations. Every busi- businesses and big cor- How much are you paying

ness owner is proud of what they have porations often have very attention to what your

created with their own hard work and different viewpoints on customers are doing and

unique ideas, but the truth is that with- everything from product how their preferences are

out inspiration from other sources, a selection to the customer changing? Making more

brand or retail establishment can get experience. Considering meaningful connections

complacent and start to falter. Staying that most readers of this publica- with customers in person or online

aware of the marketplace can help you tion are likely working in a small gives you a chance to get inspired by

find inspiration from others and spur to midsize business, you likely feel them. That could mean looking to your

your own creative ideas to keep your you hold an edge on the big guys by customers before making decisions

business relevant and growing. offering a more personalized expe- about product selection or offering a

Struggling to find inspiration? Here rience for your customers. That’s new service. The bottom line: Don’t run

are a few places to start your search. great, but it doesn’t mean you your business just as you want and

Competition ■ Nobody wants to copy shouldn’t look to larger companies expect customers to follow. Allow cus-
(especially those outside our indus- tomers to inspire your business.

their competition, especially if it’s a try) for some inspiration. Sometimes the most difficult part

direct competitor or another business National retail chains with mul- of finding inspiration is getting into

in your local market. But think about tiple locations usually succeed by an environment where you can ob-

what that competitor does well. What removing any “friction” that exists serve others. You can accomplish this

makes some customers choose them in the shopping and buying process. by reading news articles or listening

over you? And how can you use that to They want their stores and websites to podcasts, but it can be hard to make

inspire growth and change in your own to be easy to shop and customers to time for those during a busy work-

operations? Maybe you can gain inspi- know what to expect during their week. Hopefully by this time of the

ration from something that competitor purchasing journey. Processes are year, you have started to think about

does poorly that creates kept standardized to maintain con- attending the ATA Trade Show. Attend-

problems for customers. sistency from one shopping trip to ing an event like this is one of the best

Do they have great bow the next. Think about how you can ways to get inspired, as you are away

technicians but leave get inspired by a larger business to from your business and can dedicate

customers waiting give your customers a smooth expe- complete focus on learning, planning

for hours to get rience while maintaining the per- and growing. If you haven’t already, go

service? Drill sonalized service they desire. to archerytrade.org to get registered for

the show, sign up for the 2023 Archery

Customers ■ “Brands are no Industry Masterclass or check out

longer inspiring customers some of the free members-only content

to be like them. Brands on the MyATA Learning Center. And as

are now expected to always, you can get in touch with me
be inspired by at [email protected]. IA

20 INSIDE ARCHERY AUGUST 2022



INSIDE THE INDUSTRY INDUSTRY NEWS

Rfoerg2is0t2r3atAioTAn TNroawdeOSpheonw ified buyers and exhibitors, kicks off the Trade Show should submit a membership
Show on Wednesday, January 11. The buy- application. More information is available
Registration is now open for the exclusive ers have the floor to themselves, which at archerytrade.org/membership. | FOR REG-
2023 ATA Trade Show. This year’s mem- allows plenty of opportunities to conduct
bers-only event is January 11-13 at the In- business and network with the exhibitors. ISTRATION QUESTIONS, PLEASE CONTACT SARAH HAALA,
diana Convention Center in Indianapolis. All other badge types, including press, me-
The ATA’s official hotel block is also open. dia, supporting and nonprofit members, TRADE SHOW COORDINATOR, AT SARAHHAALA@ARCHERY-
Press registration opens September 27. state agency representatives and nonex-
hibiting manufacturers, can access the TRADE.ORG OR (507) 233-8130. FOR EXHIBITOR QUESTIONS,
“The ATA Show is the premier archery Show floor on Thursday and Friday.
event of the year, putting more buyers CONTACT BECKY LUX, SENIOR MANAGER OF TRADE SHOW,
in front of more sellers than any other “Connections,” an ATA happy hour and
show,” said Jeff Poole, ATA president and archery industry celebration, also returns AT [email protected] OR 507-233-8132.
CEO. “It’s also the best place to network, and takes place the first evening of the
see the latest products and take advan- fALoasrnsiScspatsestcPeiearlnACnrhcshiylledvrrayennFioauCnadmaption
tage of educational opportunities, all Show. Entertainment for the event, in-
under one roof.” cluding an opening act and headliner The Lancaster Archery Foundation has
performance, will be announced lat- awarded a grant to a Pennsylvania camp
During the last five in- er this summer. Drinks and that offers archery as one of its activities
person events, the ATA Show food will be provided at this for kids with special needs and chronic
has averaged more than 600 popular industry networking health issues.
exhibitors and 8,000-plus at- event.
tendees. The ATA’s 2022 post-Show survey The floor plans are also available for Camp Victory received $1,000 from the
indicated 74 percent of exhibitors planned foundation to replace and upgrade its ar-
to release at least one new product at the exhibitors and attendees. Exhibitors can chery equipment. The camp is a 130-acre
2023 Show. check out the available booth space and facility in Millville, Pennsylvania, that
make reservations, if they haven’t al- offers typical summer camp program-
Attendees can check out the latest ready. Attendees can preview the floor ming to children with a variety of spe-
gear, find new vendors, take advantage plan and view a list of exhibitors current- cial needs. “Our goal is to always give our
of exclusive Show offers and participate ly attending the Show. campers the experience of a lifetime,”
in educational opportunities. The 2023 camp organizers said.
Masterclass sessions will be presented by To register and book hotels, members
industry experts, seminars will be offered can log into their MyATA Member Dash- The camp’s archery program could use
to help retailers navigate today’s business board using their username and pass- some equipment upgrades and additions.
climate and informal Coffee Talks will be word. Visit archerytrade.org/trade-show/ “When more equipment is available, more
held on the Show floor. registration for more information. Archery campers can participate and enjoy the ar-
businesses who are not current ATA mem- chery range,” organizers said. “We don’t
Buyer Day, dedicated specifically to ver- bers and are interested in attending the have a way to formally track which camp-
ers develop a spark for archery, but they
sure have fun giving it a try at camp.”

Rob Kaufhold, president of Lancaster Ar- The new facility includes more than
chery Foundation’s Board of Directors, has 25,000 square feet, an enormous upgrade
long been a proponent of the healing power from the previous 2,800 square feet facil-
of archery. “Archery is a sport that’s available ity. The additional space will allow for
to everyone,” he said. “The concentration better employee amenities, a dedicated
that it takes has a way of calming the mind. research and development area, vastly
We have seen people recovering in many dif- improved workflow and more organized
ferent ways find comfort in archery.” warehousing.

Based in Lancaster, Pennsylvania, the In addition to the manufacturing facil-
Lancaster Archery Foundation is a non- ity, Vapor Trail has also opened a Factory
profit organization dedicated to expand, Pro Shop that includes a 40-yard indoor
develop and promote 3D and target archery shooting range with 24-hour member ac-
to help people improve their confidence, cess and a TechnoHunt 400. | FOR MORE INFOR-
discipline and leadership skills through
participation in competitive archery. | FOR MATION ABOUT VAPOR TRAIL ARCHERY, PLEASE VISIT WWW.
VAPORTRAILARCHERY.COM AND WWW.STOKERIZED.COM.
MORE INFORMATION ON HOW YOU CAN DONATE TO HELP
NTeinaemPMroatPhoedwiusmClSapimotssEaigt hAtSAouCtlaosfsic
ORGANIZATIONS LIKE CAMP VICTORY, VISIT LANCASTER-
Team Mathews wrapped up the ASA season
ARCHERYFOUNDATION.ORG. in Cullman, Alabama, by sweeping both
Men’s Open Pro and Men’s Known Pro, as
VSMtaaapnbouirlfizaTercartsiul,rOiInpngec.nF&saScNiteloiwtkyerized well as a Shooter of the Year title.

After more than 15 years, Vapor Trail has Levi Morgan took top honors in Men’s
outgrown its current facility in Ham Lake, Open Pro. Teammates Ryan Jeffries and
Minnesota, and will be moving their man- Dan McCarthy finished in second and
ufacturing and business office to Anoka,
Minnesota. third. Jeff Raney, Robert Householder and
Dane Johnston finished first, second and
“We’ve been bursting at the seams for third in Men’s Known Pro.
the last 5 years, and since the acquisition
of Stokerized Stabilizers, we’ve simply hit In Women’s Open, Pro Kailey Johnston
a tipping point,” said Ricky Brule, Creative finished second followed by teammate
Director of both Vapor Trail and Stoker- Emily McCarthy in third.
ized. “Our goal is to increase our produc-
tivity and efficiency and we weren’t able “We are extremely proud of the entire
to achieve that with our current footprint. Mathews team,” said Mathews Pro Staff
Both Vapor Trail and Stokerized are grow- Manager Derek Phillips, “To have that
ing exponentially and we will need room many of our shooters on top of the podium
to expand as well.” is incredible to see.”

In addition to a clean sweep, Mathews
Shooter Dan McCarthy was also named
Shooter of the Year in Men’s Open Pro. This
is McCarthy’s third time winning SOY in
the last four years with a Mathews TRX. |

FOLLOW TEAM MATHEWS THROUGH THE REMAINDER OF
THE 2022 TOURNAMENT SEASON ON MATHEWS’ FACEBOOK,
INSTAGRAM AND TWITTER PAGES.

AUGUST 2022 INSIDEARCHERY.COM

INSIDE THE INDUSTRY INDUSTRY NEWS

BPoepareA&rcYhoeurnygOMffeemrsberships In addition, customers will have sentation was made at the annual Boone
the option to upgrade to a discount- & Crockett big game awards banquet held
In support of the Pope & Young Club, Bear ed second year membership for an this past weekend in Springfield, Missouri.
Archery is offering to purchase a one-year even greater value.
membership with every bow purchase. “It’s just humbling to even see an ani-
Pope & Young stands to fight “There aren’t many companies in mal in this class, of any species,” said Tavis
for the rights of bowhunt- the outdoor industry that Rogers. “It’s a deer of many lifetimes and
ers, and Bear Archery takes have as much history as Bear it was a real blessing to get the chance to
a stand with them. Bear Ar- Archery, and seeing them step spend time hunting him, much less get
chery has stepped up their up in support of Pope & Young an arrow in him. My sincere thanks go
commitment to preserving, is humbling to say the least,” to Boone & Crockett and Pope & Young for
promoting and protecting said Dylan Ray, Pope & Young all of the work they do in conserving the
America’s bowhunting heri- Marketing Director. “Fred Bear big game animals of North America and
tage by committing to pur- had a rich history with Pope & protecting our privilege to hunt them. I’ve
chasing their loyal customers Young, being a vital part of the hunted in other countries and none of
a one-year Pope & Young membership. club in the beginning, and now them have what North America has to of-
fer. I attribute that to the tireless efforts of
Bear has pledged to purchase a one-year Bear Archery carries on the support of Pope these amazing organizations.”
Pope & Young membership for consumers & Young that Papa Bear demonstrated.”
with the purchase and successful registra- Tavis Rogers entered this truly amazing
tion of a new compound, recurve or cross- Pope & Young is North America's leading 175 0/8-inch Columbia Blacktail in the 31st
bow. To further set bowhunters up for suc- bowhunting conservation organization. If annual Boone & Crockett Big Game Awards
cess this season, Bear has partnered with you are a fair chase, ethical bowhunter, Program. Shot with his longbow in Oregon,
onX Maps to give archers who purchase a and you care about preserving the culture this deer is a once-in-a-lifetime trophy
new Bear ADAPT or Legit bow a free 3-month and future of bowhunting, then you belong that is deserving of any and all recognition
premium subscription to onX Hunt. to the Pope & Young Club. | JOIN POPE & YOUNG that can be given.

“We are proud to partner with Pope TODAY AT WWW.POPE-YOUNG.ORG. “You hear about these kinds of deer, and
& Young and offer our customers a free it’s kind of hard to believe until you get to
12-month membership with their purchase 1BG7ll5ea-ncIknntcSahtil.NWCohinna-srTlyePpsreiAcsawtliagCrioodluusmbia see it,” stated Dylan Ray, Pope & Young Mar-
and registration of a Bear bow,” stated Alec keting Director. “It truly is special when we
Wyman, Bear Archery Marketing Director. Pope & Young recently announced the recip- get to recognize an animal like this.” IA
“The two brands have a remarkable history ient of the coveted Glenn St. Charles award.
of supporting each other, dating back to the This award is reserved for exceptional bow-
1960s. This new venture is a great chapter hunting entries within the Boone & Crock-
for both brands in their mission to drive ett record books. This year’s award went to
the archery industry forward.” Tavis Rogers for his impressive 175 0/8-inch
Non-Typical Columbia Blacktail. The pre-



INSIDE THE INDUSTRY ATA ACTION

Working with Customers as COVID-19 Recedes

BY JACKIE HOLBROOK

T he pandemic changed the way people retailers the pandemic proved to be People were lonely. They missed
work, shop and interact. As business just a reset. The National Retail Federa- events and gatherings. Now that life is
returning to normal, customers might
managers are trying to navigate this “new tion reports there were twice as many be extra chatty and excited for in-per-
normal,” they are finding different ways to store openings as closings in 2021. son shopping experiences. Be sure to
connect with post-COVID-19 customers. create a welcoming environment for
Just because business is doing these customers who are looking for
well, it doesn’t mean things haven’t connections.

At times it feels like the world is liv- changed. Many customers changed While some customers are excited
the restrictions are over, others are
ing a weird new normal. It has been their lifestyles and shopping habits still having a hard time adjusting
to life after the shutdowns. It is im-
more than two years since COVID-19 because of the pandemic. Here are portant to recognize how people are
feeling and respect their boundaries.
plunged the U.S. economy into a tem- some reminders for connecting with Customers might not be as eager for
a handshake or high-five. Some might
porary standstill and created an on- these customers. continue to wear masks out of caution
or preexisting conditions. Customers
going atmosphere of uncertainty. The might expect a little more space and
look for the occasional bottle of hand
pandemic changed a lot of things, but Understand and Respect Personal sanitizer around the shop. Be sure to
make these customers feel safe and
not necessarily in the way analysts Boundaries ■ People might not be welcomed.

predicted. sanitizing their groceries anymore,

Initial shutdowns rightfully scared but some COVID-19 health habits are

many small business owners. As peo- here to stay. Millions of people spent

ple sheltered in their homes, many months in isolation, and that can

brick-and-mortar store owners feared have lasting effects, physically and

this would be their shop’s end. And in mentally. For some customers, they

some cases, it was. However, for many are simply excited to be out and about.

Explain that your customers’ purchases fund conservation and supports your small business. PHOTO © ATA. Embrace New Hunters ■ When gro-

cery shelves were bare, people began to
rethink where their food comes from.
When public spaces became unavail-
able and people were stuck in their
homes, outside became one of the few
places they could escape. The pandem-
ic created a new group of hunters. And
now they are looking for guidance.

“Probably 40 to 50 percent of the
people that come into the shop are
new to the state and archery,” said
Tanner Swanby, an archery techni-
cian at Straight-6 Archery in Missoula,
Montana.

Straight-6 Archery also has a shop
in Bozeman, Montana. Both stores are

UNITING THE INDUSTRY ARCHERY TRADE ASSOCIATION
archerytrade.org

26 INSIDE ARCHERY AUGUST 2022

The pandemic changed the way people work, shop and interact. As business managers are trying to navigate searches for “ethical brands” grew by
this “new normal,” they’re finding different ways to connect with post-COVID-19 customers. PHOTO © ATA. 600 percent in 2020.

seeing an influx of new customers. A re- period, many people faced job loss and If you’re wondering what this means
cent study by moveBuddha, referenced felt the pain of the economic slowdown. for your company or archery shop, it
by NBC Montana, showed Montana has As money became tighter, people began means telling your story. Let custom-
the highest rate of people moving into to expect more from their brands. ers know you’re family-owned or have
the state. And people aren’t just flocking been in the community for decades.
to Montana. The pandemic triggered a Customers want value, but this Share products you stock that are made
wave of people across the country mov- doesn’t always mean monetary value. locally. Explain major brands’ warranty
ing from urban areas to rural ones. Customers want the brands that they policies or customer service attitudes.
People are rethinking their homes, life- buy and the shops that they frequent Customers like to know that the money
styles, and community. The rise in re- to align with their personal values. they’re spending is supporting the local
mote work has only fueled this trend. The article “4 Ways the Pandemic Has economy and aligning with brands that
Changed Shopping Behaviors” by Sarah hold the same values.
Archery shops in less populated com- Bradley, published June 2021 (on think-
munities and states are beginning to withgoogle.com) indicates that Google This is a great opportunity to spread
see these population booms as new cus- the message of hunters and conserva-
tomers enter their shops. Many of these tion. Explain that their purchase funds
customers are looking for guidance and conservation. Tell them about the Wild-
a new network because this is a new life Restoration Act, a.k.a. the Pittman-
lifestyle. Create connections with these Robertson Act. Explain that this money
customers through lessons and events. goes to wildlife agencies to fund conser-
vation projects.
“Our Bozeman shop has a range and
so they offer lessons,” Swanby said. For more on how to spread this mes-
“In Missoula, we’re a smaller shop but sage, check out the ATA’s article “Why ATA
when new people come in, we always Members Must Teach Customers About
send them out the door with the basics. Ethics and Conservation.” The ATA has a
If they need help with their form, that’s lot of resources to help showcase ethics,
not a separate service we charge, that’s conservation and business practices on
just part of our commitment to helping the MyATA member dashboard. IA
customers.”

Add Value ■ The pandemic shifted Retailers should respect their customers’ new shopping habits post-shutdowns. PHOTO © STRAIGHT 6 ARCHERY.

some shopping habits. Some custom-
ers became more cautious about their
spending. Even if it was for only a short

AUGUST 2022 INSIDEARCHERY.COM 27

PEOPLE

PowerTheofParticipation
Archery Industry Members Participating in the Sport

SUBMIT YOUR PHOTO: Visit insidearchery.com/pop or mail a color image with your name,
address, where the animal was taken, and archery gear used—both manufacturer and model—
to Inside Archery Power of Participation, P.O. Box 15827, Colorado Springs, CO 80935.

Shane Worland • Missouri Whitetail Jeff Miller • Oklahoma Wild Boar

Director of Sales, Annihilator Broadheads Mechanical Engineer, Vantage Point Archery (VPA)

Bow ■ Elite Ritual 35 Arrow ■ Deer Crossing Bow ■ VPA Vaporizer Longbow
Broadhead ■ Annihilator 125 XL Archery Silencer Broadhead ■ VPA 250-grain 3 Blade
Arrow ■ Gold Tip Traditional
Rest ■ Hamskea Hybrid Hunter Pro Sight ■ TRUGLO Range Quiver ■ Fred Asbell

Release ■ Ultraview Hinge Rover Pro 1-Pin LED INSIDE ARCHERY AUGUST 2022

Stabilizer ■ Bee Stinger Microhex

28

Lance Postma • Missouri Whitetail John Reichert • Kansas Whitetail

Owner, Top of Utah Archery Key Account Sales Manager, Big Tine

Bow ■ Bowtech Revolt XL Sight ■ Black Gold Bow ■ Hoyt Ventum Pro 33 Arrow ■ Victory RIP TKO
Arrow ■ Gold Tip Quantum Assault/RAD Peep
Broadhead ■ NAO Killzone Sight ■ AXCEL

Broadhead ■ Grim Reaper Release ■ B3 Rival Flex Release ■ Ultraview Release & Grip Rest ■ Hamskea

Hades Pro Micro 3 Rest ■ QAD HDX Stabilizer ■ Shrewd Bars

Quiver ■ Tight Spot Other ■ Bow Spider

George Cummins • Ohio Whitetail David Merrill • Namibia Cape Buffalo

CEO, Bow Spider

Founder, Buck Bourbon Bow ■ Bowtech Revolt Sight ■ Black Gold

Crossbow ■ Barnett Bolt ■ Carbon Express PileDriver Arrow ■ Gold Tip Kinetic Kaos Rest ■ QAD
Quiver ■ Tight Spot Other ■ Bow Spider 
Broadhead ■ Swhacker Other ■ Buck Bourbon Barrel Proof

AUGUST 2022 INSIDEARCHERY.COM 29

~ Omega Sights ~

Next Generation Sights Done Right

The Omega Sight is a fairly new product, it. Of course, the natural next step is to throw
in a video camera as well. It’s just a cool idea
but hunters have been dreaming about that makes sense. I thought it was a cool idea,
too, at one point, and that’s one of the reasons
the concept behind it for decades. why I undertook the challenge of actually
helping to bring the Omega to the market.”
The Omega Sight is as simple to use as it is
effective. It’s one-part archery sight, one-part The first iteration of the Omega Sight hit
digital rangefinder and one-part video cam- the market in 2020 and was instantly met
era—all in a single unit. with fanfare and excitement. The idea that
so many hunters had separately envisioned
It works like this: A combination range- had finally been realized. Since then, the
finder and camera lens project an image of company came out with the Omega II fol-
the target onto an LCD screen, and on that lowed by the Omega III—each version an up-
screen, there are adjustable reticles that grade and further refinement of that same
serve as precise aiming points. The simple and powerful idea. It is a sight with-
Omega was originally designed
for compound bows, but today out guesswork, an idea that used
it also functions equally well on to be fantasized about when the
crossbows and firearms. technology wasn’t available, but

Despite its high-tech nature, has now become reality. Per-
the Omega is an intuitively simple, affordable haps more importantly, it was
and straight-forward device that not only created by hunters, with fellow hunters in
makes hunters more accurate and lethal, but mind. It’s no wonder that the Omega has
also allows them to record their hunts for captivated so many hunters in just two years,
viewing later and sharing with others. and for the team at Omega, this is only just
the beginning.
Tim Barber, president and CEO of Omega
Sights, likes to joke about how many indi- The Concept Realized
viduals seemed to separately arrive at the
same idea. Headquartered in Medina, Ohio, Omega
Sights made its debut in 2020, but it had been
“I can’t tell you how many times people in development since around 2013. President
have repeated the same story to me,” Tim and CEO Tim Barber is an industry veteran
Barber said. “Hunters are always telling me with more than four decades of leadership
about how, at some point in the past, they sat experience, and he was brought in near the
back and thought about how cool it would be end of this development process to help see
to have a sight with a rangefinder built into it through.

~ BY DANIEL ALLRED ~

30 INSIDE ARCHERY AUGUST 2022

AUGUST 2022 INSIDEARCHERY.COM 31

“I’ve served as the president and well, so they trusted me to create Tim Barber is quick to share the success that Omega
CEO for a handful of outdoor brands a roadmap that would build the has experienced and emphatically explained that the
over the years, covering pretty much brand and bring us to where we company’s operations would not be as efficient with-
the whole spectrum of products,” Tim are today. The Omega I had just out its very capable Facility Manager, Rose Roscoe.
Barber said. “I had actually reached a launched when I came aboard, According to Barber, Roscoe is the “wind beneath his
point where I was contemplating re- so the first thing I did was make wings,” and the “one who connects all the dots and
tirement when Omega reached out to sure the Omega II was ready for makes this operation run like a Swiss watch.”
me. The founders of the company had the market and had all the quali-
been developing the product for about ties it needed to be sellable and your shot, you can easily watch the vid-
seven years, but they asked me to help viable in the marketplace.” eo and confirm the placement of your
them launch it and make the big im- hit. You can see whether you should let
pact it deserved. I was really close to The Omega II went on to be a re- that animal lay down and bleed out or
settling down and retiring, but I was sounding success when it was unveiled go and retrieve it (right away). Creating
just too intrigued by the product and in 2021, as did the Omega III when it more humane and successful harvests
extremely excited about the prospect of was launched earlier this year. One will always be a massive part of the
sharing it with the industry. Something of the key factors that has fueled the philosophy we live by.”
else that reassured me was the fact that Omega’s success is its simple ability to
the Omega was put together by hunters. make hunters more precise, along with Another key factor to the Omega’s
They understood what other hunters the way it allows them to make more quick success is its relative affordability.
were seeking, and they really managed informed decisions after hits on game.
to create something special.” “The Omega was designed for the reg-
“Some hunters will always be re- ular blue-collar guy, not the guy spend-
Although the Omega already had sistant to using something they see ing $2,000 or more on a sight,” Barber
an impressive foundation, Tim Barber as ‘too technological,’ but I believe the said. “The Omega III retails for $549, so
used his extensive industry background Omega makes for a more precise and it’s a real deal when you consider how
to formulate a detailed plan for the fu- accurate shot, which in turn makes for much it could cost to buy a sight, a
ture of the company. a more humane harvest,” Barber said. rangefinder and a camera separately. It
“It takes the guesswork out of aiming
“I came aboard shortly after the in the heat of the moment and allows
launch of the Omega I and started mak- you to put an accurate and ethical shot
ing a game plan for the Omega II and on that animal. It’s a horrible feeling
beyond,” Barber said. “The founders of when you wound an animal and have
the company were hunters who collab- to track it, knowing you didn’t deliver
orated and worked together for many the best shot you could—even though
years, but they all had backgrounds in you tried. The Omega helps you be a
other industries and professions out- better shot and have quicker, more hu-
side the hunting industry. I know my mane harvests. On top of that, it has
way around the hunting industry pretty instant playback. Right after you take

32 INSIDE ARCHERY AUGUST 2022

Omega Sights is housed in this spacious
facility located in Medina, Ohio.

could cost three or even four times
more, so we think that’s a great deal
for the level of technology we are
providing. Considering everything
it does, it’s a very affordable optics
package, and that’s definitely one of the
reasons the Omega has taken off so much.”

Finally, the Omega is also a great tool
for young and beginner hunters, and it al-
lows all of its users to capture and preserve
hunting footage for the future.

“One of the greatest things about the
Omega is how it can serve
as an amazing

AUGUST 2022 INSIDEARCHERY.COM 33

teaching aide for new and inexperienced of the bag, but we have some big plans
hunters,” Barber said. “You can literally for 2023 and beyond.”
stand behind a son, daughter, niece or
nephew and see exactly what they are Improving the Omega
aiming at. You can look right over their
shoulder and help correct where they are The Omega has received a lot of meaning-
aiming. So, we help create memories in ful upgrades since the launch of the origi-
that regard, and then we also allow peo- nal Omega I. By comparison, the Omega
ple to capture those memories on video. III is sleeker, more versatile and more
You can always go back and relive your user friendly, and continual upgrades
hunting experience. You can share it with will endure as an essential aspect of the
friends and family, and one day your kids company’s future growth. So far, up-
could even show that first harvest to their grades have included features like power
kids. It’s a really amazing benefit, but just zoom, multiple reticle scales to match dif-
one of many. One of Omega Sight’s goals ferent shooting devices and a “Low-Light
is to create memorable hunting experi- Enhancement” mode for morning
ences. In fact, our company slogan is: and evening shooting. A few
‘Creating memories of a lifetime… one meaningful accessories have
shot at a time!’” also been introduced.

All considered, the Omega had made “Something special we
incredible progress in the short amount did recently was cre-
of time it’s been released. ate a ‘Clarity Lens’ for
the Omega,” Barber
“It’s only been on the market for about
two years, but the Omega has really
taken off,” Barber said. “It’s going gang-
busters, and to say it’s growing expo-
nentially would actually almost be an
understatement. Through our market-
ing efforts, we have reached dealers all
around the country and all around the
world. We are getting pretty popular in
Canada. We have a presence in several
places in Europe, and we are receiving
orders from places as far away as Indo-
nesia and Australia. It’s truly incredible
how far we’ve come in just two years,
but we are still following that roadmap
I created and still keeping our eyes on
the future. It’s too soon to let the cat out

34 INSIDE ARCHERY AUGUST 2022

said. “We were receiving feedback that and the company continues to offer
some people were struggling to use it brackets that accommodate vertical
because they needed reading glasses to bows, but crossbows recently emerged
see the details on the LCD screen. We as the most popular platform for the
call it the Clarity Lens, but it’s actually Omega. In response, the Omega team
a piece of technology called a ‘collimat- recently partnered with Killer Instinct
Crossbows to create a high-tech hunt-
ing lens,’ which sharpens the im- ing package for consumers.
age on the screen and makes
it larger. The Clarity Lens is “The majority of our business today
fog proof and made in the is in the crossbow market, and that
U.S., and it snaps right on market is still booming,” Barber said.
to the front of the unit to “We have had several crossbow com-
allow people to see the panies reach out to us, inquiring about
screen clearly without us providing Omega sights to them for
their reading glasses.” package purposes, but Killer Instinct is
The Omega was the first one we really embraced. Killer
originally designed Instinct has a very prestigious line of
and developed for crossbows. They are very nicely built
vertical bows, across the board—from the trigger, to
the limbs and cams, to the overall pro-
file. So, we embraced this collaboration
because of how well these crossbows
are built. Combining their crossbows
and our sights creates a platform that
is just so precise and user friendly, and
the partnership has gone as great as
we expected.”

As the Omega has become upgraded
and more widely accepted, the leaders
of the company have ensured that it
doesn’t also become bogged down and
convoluted with unnecessary compo-
nents.

“Sometimes there is such a thing
as too many features,” Barber said.
“Our goal is to make sure the Omega
always remains simple to operate. For
example, I don’t think it’s necessary to
have a barometer reading on our sight,

AUGUST 2022 INSIDEARCHERY.COM 35

or a GPS unit. We have some “I recently dropped tive. We deal with warranty issues di-
big-name competitors that by one of our dealer’s rectly with consumers, so dealers don’t
include features like those, stores to just have a have to deal with any of those potential
but we are trying to keep it little look around,” headaches, either.”
simple for the average Joe Barber said. “It wasn’t
who doesn’t want to be over- an official visit or Sights Set on the Future
whelmed by unneeded in- anything, so they
formation and extra buttons didn’t really know Omega Sights is well positioned for a
in the heat of the moment. who I was, but I healthy future in the industry. Tim Bar-
The Omega has a two-button walked up and asked ber and his team have managed to deliv-
remote control. One button the clerk if he stocked er groundbreaking innovation while still
powers the unit on and ac- the Omega. He said never losing sight of the end users’ true
tuates the rangefinder. The he does, but he kept wants and needs. It’s truly not much of a
other button turns the video them stored behind surprise that Omega Sights has seen such
on and off. You can mount the counter. I pointed rapid growth in just two years, and the
the remote in a convenient out that customers company is certainly set up for continued
place that allows you to use can’t really see it back success down the road.
those buttons with limited there, and I ended up
movement. It just takes the talking him into put- “As we look ahead, I believe that we are
push of a button with one ting an Omega on a very well prepared for our growth,” Barber
finger to operate the whole crossbow and dis- said. “Despite today’s economic challenges
unit, and instant playback of playing it prominent- with things like inflation and fuel costs,
your most recent shot is also super easy ly on the sales floor. We had that conver- we are still very optimistic about the resil-
to access. We try to keep it down to the sation on a Friday, and he reached out ience of the hunting industry and the pas-
basics: determining the precise range, re- to me that next Sunday to tell me that sion that motivates hunters to get out in
cording a video—and most importantly, he had sold his entire stock, which was the field and put food on the table for their
putting a very precise shot on that target. about four units. That’s just one example families. We have big plans for 2023, and
All in all, I believe the Omega is simpler to of many where dealers have been able to we won’t stop there. We are still follow-
use than our big-name competitors, and move mountains of these sights by dis- ing that initial roadmap I outlined when
it’s also a lot more affordable. Those other playing it and letting customers see how I first came on board, still spreading the
units can cost as much as $2,000. We are cool and easy to use it is. The Omega is word and getting more and more hunters
providing an option for a different demo- affordable for customers, but it also has to recognize our brand. The Omega has
graphic and type of consumer.” a very profitable margin for dealers, so so many amazing benefits to offer. That’s
it’s a great deal for everyone involved. On why we’ve managed to achieve so much in
The Omega’s straight-forward usage top of that, we also provide a just a couple years, and that’s why I believe
and natural pairing with crossbows solid one-year warranty we will go on to be one of the most well-
have made it a hot-ticket item in archery for anything defec-
pro-shops. known and most sought-after
brands in the industry within
the next five years.” IA

36 INSIDE ARCHERY AUGUST 2022



MARKET TRENDS GEAR REPORT

Vapor Trail Limb Driver Pro-V

BY PATRICK MEITIN

I ’ve been an ardent fan of Vapor Trail of trial and error regarding activation flex) imperfections
Limb Driver drop-away arrow rests cord length and tie-off point. Should and keep the ar-
since their introduction. that connection slip, the rest goes out row on the right path. This makes the
of tune, resulting in damaged fletch- Limb Driver system more forgiving of
small tuning and arrow spine issues.
ings, and even broken launcher arms Some drop-away arrow rests support
the shaft during only 10 percent of the
They offer the fastest, easiest setup in resulting from arrow collision. launch sequence, allowing tail whip
and excessive flexing without perfect
the industry, require no maintenance Vapor Trail Limb Driver Pro-V drop- bow and accessory tuning.
The new and improved Limb Driver
and have invariably proven accurate away rests are limb activated, making Pro-V is a refinement of the popular,
award-winning original. This largely
on the many hunting bows I have used set-up much faster and trouble free. involves the addition of a rubber over-
molded cage to introduce silence and
them on. Many drop-aways are tricky The launcher spring on the limb-driven vibration control, but it also includes a
lighter overall weight. The Pro-V weighs
to set up without familiarization, par- arrow rest is biased to pull the launch- just 2.7 ounces. The features that made
the Pro-V a top seller remain, includ-
ticularly buss-cable activated models er upwards, so all preliminary launch-
ing full arrow capture and adjustable
including a launcher spring biased to er setup—center shot and height in spring tension—besides the limb-driv-
en fall-away action and free-floating
pull the rest down. Such models require relation to nocking point/spring-loop launcher already touched on. The Limb
Driver Pro-V offers bulletproof reliabili-
wedging the launcher in the upward orientation—is easily conducted before ty and shot-to-shot consistency impor-
tant to bowhunting confidence.
position to precisely set up center shot the activation cord becomes involved.
The Pro-V is compatible with most
and nocking point, and some degree No launcher wedging is required. popular compound brands, including
most Hoyt, Bowtech, Prime, Elite Ar-
Once all settings are nailed down to chery, PSE Archery and Xpedition Ar-
chery models (a Pro-VX model required
perfection, the limb activation cord is for new Mathews models). The Pro-V
includes an MSRP of $159.99, and they
tied off to the upper limb, the oppo- are in stock and ready to ship imme-
diately. Check it and other Vapor Trail
site end wrapped around the launcher limb-driven arrow rest models out by
visiting vaportrailarchery.com. IA
anchoring screw, the launcher pulled

completely downward and that screw

turned tight. That is it. The rest is now

ready to shoot.

Limb Driver Pro-V drop away arrow

rests also offer superior accuracy, as

they support the arrow shaft up to 70

percent of the launch sequence, the

bow’s limbs ensuring the launcher is

snatched from beneath the shaft well

before fletchings arrive, guarantee-

ing clean arrow flight. This support,

and the launcher’s free-floating na-

ture, help better absorb paradox (arrow

WebXtra ■ For more information on

the Vapor Trail Limb Driver Pro-V, please

go to insidearchery.com/VaporTrailPro-V.

38 INSIDE ARCHERY AUGUST 2022



DoSwtna-EBTnloeld-ivEnasatdre&tshd

Here’s what’s hot
in bowhunting
concealment!

By Josh Honeycutt

40 INSIDE ARCHERY AUGUST 2022

Awhitetail’s pupils are shaped hori- Rhino 180 SeeThrough offers concealment options and
zontally, effectively allowing them Primos Hide-N-Sneak portability that budget-strapped
to gain a greater field of view left and hunters will appreciate. It is con-
right on the X-axis, but less so up and Fore Runner structed from 150-denier, low-sheen
down on the Y-axis. Therefore, hunt- Buck Bourbon Rack House polyester fabric and comes standard
ers have the advantage when hunting in Veil Blynd camo. It also includes
from elevated positions—they are out HME 3-Person Brush Deception holders with silent
of a whitetail’s direct line of sight and hook-and-loop attachments that of-
more likely to go undetected. Deer are fer customization for the outside of
also very adept at spotting even the the blind with native vegetation to
slightest of movement. Their vision enhance concealment. The Hide-N-
is attuned to this type of sight, mak- Sneak even features 270-degree win-
ing ground blinds incredibly effective dows for expansive views, a silent
as well. Having that visual barrier al- slider system for simple and quiet
lows hunters to get away with more adjustments and easy access thanks
movement. to the spring steel assist door system.
Overall, the blind has 58-by-58 inches
Of course, most hunters know of floor space and a 67-inch height.
these things. Fully aware of the ben- Learn more at primos.com.
efits, these customers will be coming
into your shop in hopes of finding FORE RUNNER BLIND ■ The Fore Run-
what they’re looking for, and that’s ner Blind is a deal on wheels, quite
what makes the following items so literally. The Fore Runner measures
stock worthy. 86 inches corner to corner, and 72
inches front to back and side to side.
New-Age Ground Blinds It also features corner windows and
side and front shooting windows. It
More and more bowhunters are us-
ing ground blinds in their hunting rides on a powder-coated alumi-
endeavors. Technologies continue to num frame with a 2-inch receiver
improve, and products are showing hitch and includes retractable
it. Just some of the latest improve- wheels for easy transport with an
ments include one-way, see-through ATV or ebike. The blind is shelled with
material, lighter weight, more du- a 600-denier poly cover and comes
rable construction designs and with a no-hassle, 30-day money back
more user-friendly designs. Check guarantee. MSRP is $925. Learn more
out some of the latest and greatest at forerunnerblinds.com.
blinds on the market.
BUCK BOURBON ■ Buck Bourbon Rack
RHINO BLINDS ■ The Rhino 180 House blinds provide hunters with
See-Through Blind is crafted with amazing features at an accessible
see-through material that allows price. This includes the Rack House
occupants to see out, but prevents 300+ One Way mesh blind, which fea-
game from seeing in. It includes an tures three one-way mesh windows
oversized zipper-less door, silent- to make sure that occupants can see
slide windows and brush loops. It
is highly portable, weighing only 16 out, but deer can’t see in. When it
pounds. The blind is 66 inches tall, 75 is sunny, the One-Way Mesh is ac-
inches wide, and 58 inches across the companied by the internal black-out
floor. The R180 holds up to three peo- curtains to prevent silhouetting. An-
ple and is a breeze to set up and take other benefit is its saloon-style door,
down. MSRP is $212.49. Learn more at which reduces noise and makes it
rhinoblinds.com. easier to enter. All Rack House blinds
are covered in Veil Wideland and
PRIMOS ■ Primos’ Hide-N-Sneak come with a carry bag, tie lines and
Ground Blind is priced to move, at stakes. MSRP is $189.99. Learn more at
$129.99. This highly affordable blind buckbourbon.com.

AUGUST 2022 INSIDEARCHERY.COM 41

Stands&Blinds

HUNTING MADE EASY (HME) ■ The 3-Per- Primal a 77-by-77-inch shooting width. Its forward
son Ground Blind by HME is crafted with a The Wraith 270 one-way, see-through mesh, 180-degree win-
300-denier shell that is ultra-tough and wa- dows include two horizontal panels. Slid-
ter-resistant. It comes with two full-width Ameristep ers allow hunters to quietly adjust window
windows, silent window sliders, ozone loft Pro Series Extreme View openings. It even includes an integrated loft
pockets, brush holders and a blackout inte- Hawk pocket in the ceiling for optimal ozone gen-
rior. It measures 75-by-75-by-67 inches and Reveal 3-Man erator placement, and brush loops are in-
is lightweight and easy to set up. MSRP is cluded. It comes with a carry bag and eight
$189.99. Learn more at hmeproducts.com. Browning steel stakes. It lists for $299.99. Learn more at
Eclipse hawkhunting.com.
PRIMAL TREESTANDS ■ The Wraith 270 by Muddy
Primal is an excellent blind for those want- Prevue 3 BROWNING CAMPING ■ The Eclipse by
ing one-way, see-through material with a Browning offers a 360-degree, curtain-style
270-degree field of view. The Wraith 270 also viewing area. It sports Silent-Trac windows
includes three full-width horizontal shooting for better positioning, a separating door
windows and silent slide window blinds. It design, aluminum hubs with engineered
has a 58-by-58-inch footprint, 72-inch hub- tips and pins and strong fiberglass poles. It
to-hub shooting width, and 67-inch height. It comes with a durable 600-denier polyester
comes with a backpack carrying case, high- shell, four gear pockets, brush loops, stakes
wind tie-downs and a carrying case, the com- with tie downs, bow hanger and more. The
plete package weighing 16 pounds. MSRP is blind is 59-by-59-by-66 inches, stands 5.5
$258.99. Learn more at primaltreestands.com. feet tall and offers a 72-inch shooting width.
It weighs 19 pounds. MSRP is $299.99. Learn
AMERISTEP ■ The new Ameristep Pro Se- more at browningcamping.com.
ries Extreme View Blind utilizes one-way,
see-through mesh that won’t silhouette the MUDDY OUTDOORS ■ The Prevue 3 by Muddy
hunter or alert nearby game. The door and is a great three-person blind that is easy to
adjacent panel do not have windows, so set up and built to last because it includes
hunters can sit back and take full advantage heavy-duty construction. It comes with three
of the 12 mesh windows and a full 270-de- full-width panoramic windows, a zippered
grees of visibility combined with plenty of door entrance and a blacked-out interior. It
shooting room. The interior pentagon shape offers easy setup and great concealment. Its
creates plenty of space to accommodate up to footprint measures 58-by-58 inches. Shoot-
three hunters and their gear. The blind also ing width is 73-by-73 inches, and it includes
features a full-size door that makes entry a standing height of 66 inches. It weighs just
and exit quiet and easy. The Durashell Plus 13.9 pounds and comes with a carry bag and
fabric shell makes this blind tough. Further- eight steel stakes. MSRP is $249.99. Learn
more, the blind features 12 large windows more at gomuddy.com.
(eight triangular, four vertical), silent-slide
windows and mesh for quick and quiet ad- XENEK BLINDS ■ The Ascent by Xenek in-
justments, additional depth for improved cludes one-way, see-through material, and
maneuverability and concealment, and a offers more customization for shooting op-
rugged Spider Hub frame for easy setup and portunities while also increasing durability.
takedown. It includes stakes, tie down ropes It is made with a 600-denier polyester skin
and a carry bag. MSRP is $299.99. Learn more with black PU backing and a reinforced de-
at ameristep.com. sign for increased strength and durability.
The panoramic window includes a patented
HAWK HUNTING ■ Hawk recently introduced adjustment system using four-way stretch
the new Reveal 3-Man ground blind, which fabric. It features 10 built-in accessory mount
includes numerous features that enhance locations and integrated tripod slots, plus
concealability, stealth and performance. It other hunt-friendly features. It stands 73
is constructed of water-resistant 600-denier inches tall, is 72 inches wide at the hubs and
camo fabric, and features a 63-by-63-inch weighs 25 pounds. MSRP is $449.99. Learn
footprint, a standing height of 73 inches, and more at huntxenek.com.

42 Continued on Page 44

INSIDE ARCHERY AUGUST 2022



Stands&Blinds

Continued from Page 42

Xenek The Ascent Cooper Chameleon Shadow Hunter Slayer Archery Blind
Marksman 6 x 8 Octagon

COOPER HUNTING ■ Cooper Hunting’s aluminum frame, vertical archery win- ideal for multiple hunters. MSRP is $3,999.
Chameleon blind is 48 inches wide, 84 dows, a 3/8-inch LP SmartSide composite Learn more at banksoutdoors.com.
inches tall and fits most treestands. It is exterior, fully carpeted walls and floors
crafted to be very durable, comes with for a quieter interior, and more. Dimen- MILLENNIUM ■ The Q-250 is constructed
numerous accessories, and features easy sions include 6.5-foot side walls, 7.25-foot from heavy-duty powder-coated steel
setup. It works with single or double lad- center ceiling height, and a 6-foot interior and a rugged exterior shell made of
der stands. For customers looking to add diameter. MSRP is $2,699 to $3,199. Learn heavy-duty, water-resistant fabric. The
extra concealment to their ladder stands, more at slayeroutdoorproducts.com. Q-250 incorporates Millennium’s Silen-
the Chameleon offers a solution. The blind tHUNT Design to keep it nice and quiet.
weighs 7 pounds and MSRP is $169.96. BANKS OUTDOORS ■ Banks Outdoors’ The Q-250’s sturdy steel ladder features
Learn more at cooperhunting.com. Limited-Edition Stump 4 takes 360-degree non-slip steps, and a pair of steel rail
viewing to another level. It boasts eight handles up top to help keep hunters
SHADOW HUNTER BLINDS ■ The Marks- silent-swinging framed windows that steady as they enter and exit the shoot-
man 6 x 8 Octagon is the largest octagon create the ultimate panoramic view ideal ing house through its large side door. The
blind from Shadow Hunter. It comes with for bow and gun hunters alike. The seam- blind tower utilizes a reinforced tripod
10 windows (six horizontal and four uni- less polyethylene construction provides design that creates an extremely stable
versal), five shooting rests, one corner extreme durability, weather resistance platform. A sturdy 10-step ladder sup-
shelf, one upper shelf, weapon holder, and protection from the elements, while ports the blind and creates easy access,
double coat hooks, lockable door handle, the spacious interior provides maximum while also putting hunters nearly 10 feet
bunk latch and enhanced 2-by-8-inch comfort for hunters of all ages. This blind above a deer’s field of view. The Hut en-
structural floor support beams for addi- is available as a full accessory-equipped closure dimensions are 7-by-4-by-4 feet
tional strength. Exterior dimensions are “Pro Hunter” or standard Stump 4 model. and the interior height is 7 feet. Tall verti-
94-by-70-by-81 inches, and the interior It can be elevated with wood or steel legs. cal windows allow archers to shoot with
is 92-by-68-by-77 inches. The door open- With more than 30 square feet of interior ease, but each of the numerous windows
ing is 32-by-66.5 inches. It has a capacity room, the family-friendly Stump 4 360º is can be configured for hunting with a
of one to four people. MSRP is $3,899.99.
Learn more at shadowhunterblinds.com. Redneck
Game Changer
SLAYER BLINDS ■ The Slayer Archery Blind
is a bowhunting-targeted hard-sided
blind. It has a five-sided floor plan, welded

Banks Outdoors
Limited-Edition
Stump 4 360º

Millenium
Q-250

44 INSIDE ARCHERY AUGUST 2022

Summit Viper Level Pro SD Rhino RTH-200 Deluxe Big Game Warrior DXT True North Pipe Dream Lock-on

rifle, crossbow or vertical bow. Plus, each ers. With a total of 10 windows, there is boost sales and keep customers happy.
window has an adjustable shooting rest. plenty of visibility and angles to make a These are some of the latest offerings to
It also includes a stabilizing anchor- shot. This blind works with vertical bows, hit the market.
ing kit. The package weighs 225 pounds, crossbows or firearms. It can even ac-
has a 400-pound capacity and an overall commodate a small cot or air mattress SUMMIT TREESTANDS ■ The Viper Level
height of 15 feet, 8 inches. Learn more at for overnight stays, or mid-afternoon Pro SD by Summit is one of the most
millenniumstands.com. siestas. MSRP is $3,999. Learn more at advanced climbing treestands on the
redneckblinds.com. market. The platform frame measures
REDNECK BLINDS ■ The Game Changer 25-by-36 inches, and the seat frame is
Blind from Redneck is big enough to Ground-Breaking Treestands 27-by-37.5 inches. Its new patent-pend-
comfortably accommodate three to four ing EasyLevel system dials in the top
adults and is the ultimate solution when Treestands are a huge part of virtu- and bottom sections for the right fit. It
scanning wide areas with multiple hunt- ally every bowhunter’s game. Offering a also includes a cable system for quicker
lineup of excellent treestand models can

Stands&Blinds X-Stand Falcon It includes a 300-pound weight capacity
Tree Stand and weighs 29.6 pounds. Learn more at
attachment to nearly any tree. The Viper Buddy rhinotreestands.com.
Level Pro SD even has a design that in-
creases room. It weighs 26 pounds, has Elevate Stand Company BIG GAME TREESTANDS ■ The Warrior
a maximum weight limit of 300 pounds Element DXT by Big Game Treestands is made for
and is covered by Summit’s five-year serious deer hunters. It stands 17-feet
limited warranty. MSRP is $529.99. Learn tall at the shooting rail, has an 18-by-10-
more at summitstands.com. inch foot platform, 17-by-14-inch seat and
backrest, and 21-inch seat height. It in-
RHINO TREESTANDS ■ When all-day corporates a flip-up padded shooting rail
comfort is paramount, Rhino Treestands’ and flip-up footrest for added comfort. It
RTH-200 Deluxe Hang On Tree Stand not comes with one ratchet strap, two stabi-
only answers that need, but retails for a lizer straps and adjustable support bar.
super-affordable $149.99. This is a hang- Constructed from stout steel, it weighs
on model with adjustable leveling seat 43 pounds and has a 300-pound weight
and foot platform, the Comfort Mesh rating. MSRP is $179.99. Learn more at
Seat with backrest, padded arm rests, biggametreestands.com.
padded flip-up shooting rail and footrest
providing lounge-chair comfort to keep TRUE NORTH TREESTANDS ■ The True
customers alert and in the game during North Treestands Pipe Dream Lock-On
long hunting sessions. The roomy plat- stand features a 14-ounce TNT V bracket
form measures 24-by-32.5 inches and hanging system and single-pin, micro-
the Comfort Mesh Seat 20-by-14 inches, position leveling stem. It also features
plus full backrest. Seat height is 21 inch- a 24-by-29-inch platform, 18-by-12-inch
es. The stand features heavy duty sus- seat, 13-inch backrest, 20-inch seat
pension cables, upper cinch belt strap height, plus padded armrests. It utilizes
and lower platform stabilizing strap hybrid aluminum/steel construction and
for assured stability and safety. The has a gunmetal grey textured powder
stand comes with a fall arrest system
as well, and meets all ASTM standards.

Cutting-Edge Safety Gear

HUNTER SAFETY SYSTEM ■ The Shadow Harness by Hunter Safety System is an excellent option for customers
looking for something lighter and minimalistic. This is the company’s lightest and most flexible harness, designed
with adjustable shoulder and leg straps that are patented to eliminate weave-through buckles and dangling
straps and optimized with a user-friendly snap button system. The Shadow Harness is equipped with built-in
lineman’s loops, shock-absorbing tether and weighs only 27 ounces. One size safely accommodates hunters up
to 300 pounds. MSRP is $69.99. See huntersafetysystem.com.

MUDDY OUTDOORS ■ The Ambush by Muddy is constructed with lightweight padded nylon, and it
uses standard quick-release buckles. It features a one-handed, quick-set carabiner clip, flexible tether for
360-degree movement and new binocular cables that are lightweight and durable. It also comes with a
padded waist strap, suspension relief strap pocket, adjustable leg straps, quick-release leg buckles and a durable
elastic chest strap. This model weighs 1.9 pounds and is weight-rated to 300 pounds. MSRP is $114.99. See gomuddy.com.

PRIMAL TREESTANDS ■ Primal’s compact The Descender Emergency Descent Device works in
conjunction with a full-body harness to provide an automatic, hands-free and controlled de-
scent safely back to the ground in the event of a fall. The Descender prevents shock trauma
to the spine caused by abrupt stops at the end of a safety-harness tether. The Descender
is compatible with elevated perches up to 25 feet high and includes a 120- to 300-pound
capacity. The 2-pound item retails for about $59. See primaltreestands.com.

46 INSIDE ARCHERY AUGUST 2022

Family Hawk
Tradition Rival Micro
LD360 Ladder

coating finish. It weighs 19 pounds and 300-pound weight capacity. MSRP is Ol’ Man Assassin Primal Single Vantage
is rated to 300 pounds. MSRP is $179.99. $109.99. Learn more at x-stand.com.
Learn more at hunttnt.com.
TREE STAND BUDDY ■ The Tree Stand
X-STAND ■ The Falcon by X-Stand is Buddy is an excellent option for at-
crafted from 100 percent steel con- taching hang-on stands to preferred
struction to be rugged and long last- trees. It attaches to the single or double
ing. The platform measures 25-by-26 post of nearly any treestand and fea-
inches. The seat is 21-by-15.5 inches, tures a unique hoisting loop and quiet
and seat height is 21 inches. The stand connection points. This kit is great
weighs 20 pounds and includes a for those who want to streamline

Stands&Blinds

treestand positioning. The Tree Stand Buddy is made from Primos Double Bull Swivel Chama Pursuit
high-strength lightweight aluminum, has heavy-duty ratchet
straps and comes with a universal mounting kit. It weighs just includes a 360-degree swivel chair, 20-by-15-inch nylon webbed
4.85 pounds and has a 300-pound weight capacity. Learn more seat, 42-by-42-inch platform, fall restrain system and optional
at treestandbuddy.com. camo skirt. The stand weighs 90 pounds and has a weight rating
of 300 pounds. Learn more at familytraditiontreestands.com.
ELEVATE STAND COMPANY ■ Elevate Stand Company makes
premium, American-made treestands and accessories that per- HAWK HUNTING ■ Hawk Hunting made its name on treestand
form, and the Element hang-on treestand is no different. It is minimalism, and the Rival Micro takes it to the next level. To
lightweight and packable, without sacrificing size or comfort. reduce weight and bulk, Hawk developed the Rival Micro stand
This makes it ideal for mobile and public land hunters. With an to be exceptionally lightweight, compact and easy to carry or
aggressive tree bracket and double upright posts, the stand locks secure to a daypack. This stand features a 20.5-by-17.5-inch
in for a rigid, comfortable set. If a difficult tree is the spot you platform and flip-up seat. The stand folds flat for easy, unob-
need to be in, an adjustable base and seat can be altered to re- trusive transport, and the simple design and feathery weight
main level. The Element offers a ratchet or cam buckle, depend- make it easy to install onto a tree with the included ratchet
ing on your preferred installation method. Drilling down on tree straps. The aluminum stand weighs just 10.1 pounds and
specs, the platform measures 29-by-18.75 inches, seat and cush- is weight-rated for 300 pounds. MSRP is $279.99. Learn more at
ion measure 12-by-10.5 inches, and the height from the platform hawkhunting.com.
to bare seat is 19.5 inches, the cushion adding another 1.75 inch-
es. The Element is cast from 6061-T6 aluminum and weighs just
10.4 lbs. MSRP is $459.99. Learn more at elevatestand.co.

FAMILY TRADITION TREESTANDS ■ The LD360 Ladder by Family
Tradition Treestands builds on 26 years of experience to produce
a sturdy and ultra-comfortable option. It is built to be rugged
and to last for many seasons. With minimal connection points,
it is a breeze to assemble. Once together, it stands 13.5-feet tall,

OL’ MAN TREESTANDS ■ The Assassin by Ol’ Man Treestands is
an easy-to-use and effective ladder stand with a generous plat-
form. It features a full footrest, arm rests, shooting rail and a
ComfortMax seat with lumbar support. The ladder sections bolt
together to reduce noise and a ladder bridge support eliminates
the need for a tree brace. And with powder-coated steel con-
struction crafted with 2mm-thick wall tubing, this is a rock-
solid treestand. This model stands 18-feet high, weighs 87.5
pounds and has a 300-pound weight rating. MSRP is $239.99.
Learn more at olmanoutdoors.com.

PRIMAL TREESTANDS ■ The Single Vantage by Primal Trees-
tands features a patented Back Bone Stabilizer Truss system,
effectively creating extra strength. It also includes the Grip
Jaw System that allows securing the stand from the ground
for added safety. The seat is 18.5-by-16 inches and includes a
soft molded foam cushion. The ladder is 20 inches wide with
rounded rectangular tubing. The foot platform is 18 inches wide
by 27 inches deep. It also comes with a padded arm rest, adjust-
able shooting rail and footrest. It is weight rated to 300 pounds
and comes with a one-year warranty. MSRP is $355.45. Learn
more at primaltreestands.com.

48 INSIDE ARCHERY AUGUST 2022

long sits much more bearable. Both the
bottom and back of the seat are camou-
flaged for increased concealment. MSRP
is $29.99. See hmeproducts.com.

HME Folding Seat Cushion Pur-Pro Boss ThermaSeat S3 Self-Support PUR-PRO ■ Manufacturing a wide range
of treestand and hunting blind products,
Comfortable Seats & Chairs degree swivel works well even on un- Pur-Pro offers great selections that keep
even ground. It weighs 7 pounds without customers alert, warm, dry and comfort-
PRIMOS DOUBLE BULL ■ The Double Bull the backrest and 7.5 pounds with, and it able. Pur-Pro’s Boss is one of its most popu-
Swivel Hunting Blind Chair by Primos of- has a 22- to 24-inch seat height, 11.75-inch lar cushions, especially for ladder stands.
fers a 360-degree range of motion. It comes backrest, 20-inch backrest width, and 33- It measures 18-by-17-by-17 inches, weighs
in a sturdy, two-piece design with an ad- to 36-inch total height. Maximum weight just less than 8 pounds and folds easily for
justable height and includes four legs for rating is 300 pounds. MSRP is $24.95. See transport. MSRP is $75. See pur-pro.com.
added stability. It features a collapsible chamachairs.com.
back rest with shoulder strap for easy THERMASEAT ■ The S3 Self-Support Series
carry and includes a 300-pound weight HUNTING MADE EASY (HME) ■ The Fold- by ThermaSeat offers a comfortable and
capacity. MSRP is $187.45. See primos.com. ing Seat Cushion by HME is portable, warm option in cold weather. Thanks to
weather resistant and allows easy use side straps, it can provide a backrest even
CHAMA CHAIR ■ The Chama Pursuit thanks to a lighter design. The 1.6-inch when there isn’t anything to lean against.
chair is crafted for hunters. This 360- cushion offers added comfort to make It is lightweight at only 1.3 pounds, eas-
ily packable and offers exceptional insu-
lation. It measures 17-by-16-by-.5 inches.
MSRP is $29.99. See thermaseat.com. IA

MARKET TRENDS GEAR REPORT

Odin's Innovations New Scents

BY PATRICK MEITIN

O din’s Innovations time release scent releasing scent for more than 30-days,
beads are truly innovative, provid- so they are environmentally friendly.

ing a mess-free and ultra-efficient means for The basis for Odin’s product lineup
has until recently revolved around

deploying hunting scents that help create big Dominant Buck, Doe-In-Estrous, Scrape bag to repel blood-sucking insects dur-
ing early-season hunts.
game encounters. Blend, Apple and Acorn scents used for
So now, in addition to Odin’s proven
whitetail hunting. They have proven whitetail scents, dealers can expand
their scent-selling season with new
These scent beads are made from a bio- brisk sellers. These are products I’ve products targeted specifically to year-
round hog and spring/fall bear hunters.
degradable polymer that absorbs and used myself, witnessing how effective Citronella can also now be added for
summer fishing, camping and cookouts.
holds synthetic scents and releases they are at holding deer for clean shots,
For hogs, I see a lot of potential in
them over a 30-day period. The 30-day or bringing scent-checking rutting Odin’s new Sweet Corn, Cherry Pie
and Peanut Butter. So much hog hunt-
effectiveness translates into less fre- bucks into range. ing revolves around shelled corn and
sweets—be that feeders, bait sites or
quent visits to stand sites to apply stan- After immediate acceptance in the dribbled along a section of fencerow

dard liquid scents, while also proving whitetail market, Odin’s Innovations or road to set up spot-and-stalk
hunts. The problem with hogs
less expensive through a long season. president Paul Black set out to introduce and any food item is that the
greedy little piggies quickly con-
Scent beads are unaffected by morning Odin’s scent beads into other areas of
sume every last morsel upon dis-
dew, rain or snow, and break down after the big-game sphere, mainly feral hogs covery, quickly exhausting its
appeal. Sprinkling Odin’s in
and black bears. Wild boar hunting has such areas maintains a scent

become big business, as so many hunt- attraction to keep late comers in-
terested and offering shots.
ers suddenly have ready access to
The new Jelly Donut scent, while
them, with hog numbers explod- likely also attractive to hogs, was in-
troduced with the black bear hunter
ing and their range expanding in mind. Whether sprinkled beneath
stands where bait isn’t legal (Odin’s
nearly annually. Black bears are scent beads aren’t consumed, so do not
legally constitute bait) or used in con-
also highly popular across North junction with bait stations to keep bears
interested should available food become
America, possessing some of exhausted.

the most astute olfactory gear It’s pretty safe to say Odin’s Innova-
tions has a time release scent bead solu-
in the animal kingdom. This tion for any hunting need. Check them
out at odinsinnovations.com. IA
makes them quite susceptible to

alluring scents that hint at the promise

of food. Other new Odin’s products in-

clude Earth, perfect for infusing hunt-

ing clothes with cover scent, and Cit-

ronella, which can be sprinkled inside

ground blinds—or wherever mosquitos

are bothersome—or placed in a mesh

WebXtra ■ For more information on

the Odin's Innovations new scents, go to

insidearchery.com/OdinsNewScents.

50 INSIDE ARCHERY AUGUST 2022