2020 Kinsey's Dealer Show

2020

Kinsey’s
Dealer
Show

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12

2020 4 5 6

Kinsey’s
Dealer
Show

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By Inside Archery Staff in Pennsylvania. The show is also filled 7
with fun events, insightful conversations,
T he annual Kinsey’s Dealer Show product giveaways and exclusive deals
is a perfect blend of business and that further boost a shop’s bottom line.
pleasure. First and foremost, it pro-
vides archery pro-shops with Kinsey’s best Every year, the Kinsey’s team strives to
prices of the year, and this factor alone is make their annual dealer show bigger and
enough to draw crowds of attendees. Deal- better, and Kinsey’s certainly didn’t disap-
ers can plan their orders for the whole point for 2020. The Kinsey’s Dealer Show
year and maximize their profit margins had all the savings and entertainment
with some of the best deals available any- that have made it a must-attend event for
time, anywhere. many independent shop owners, and it
also brought some new things to the table
But the Kinsey’s Dealer Show is also that sweetened the deal even more.
much more than just a transactional
event. It takes place at the luxurious Her- Maximizing Margins
shey Lodge, the largest convention resort
For all business owners, profitability is

1 Kinsey’s staff and key sponsors took the stage to 8
give speeches and do giveaways at the show’s Dealer
Appreciation Night. 9 10

2 TJ Strychalski of OMP shows off one of the company’s
latest cases.

3 Lucas Johnson and Kimber O’dell helped operate the
Covert Scouting Cameras booth.

4 Dealers examined products and spoke with the experts
at the HHA booth.

5 Austin Ashcraft displays one PSE’s latest compound
designs.

6 BIGshot’s Amy Auffert and Hunter Wilson told attendees
about the company’s amazing 3-D target offerings.

7 Myron Comarnisky (left) and Jeff Baker of Excalibur had
a lot of exciting upgrades to explain to curious dealers.

8 Nathaniel Dearolf, creative director for Kinsey’s, records
an interview with one of the show’s many attendees.

9 Deane Eliot of CWD-Free explained the benefits of the
company’s unique approach to urine-based attractants.

10 Corrine Davis (right) entertains dealers at the Dead
Center Archery booth.

APRIL 2020 INSIDEARCHERY.COM

the name of the game, and one of the 1 The Elevation booth had a wide selection of products for an ASAP delivery order got nine-month
main things that make the Kinsey’s attendees to investigate. payment terms. They get to take those
Dealer Show such a worthwhile event is products in March and not pay for them
its profitability-enhancing nature. The 2 Brian Bychowski of Pine Ridge Archery gave dealers the until September. You can also book orders
Kinsey’s leadership team knows that inside scoop on the company’s top accessories. out for the whole year, so you will get the
attending the show is an investment, same low prices on key products in the
but they have geared the show to make 3 Rob Nally told show-goers about the incredible FTS summer and through September. That’s a
it a smart and profitable investment. technology from the camera experts at Tactacam. huge benefit from a cash flow and profit
margin perspective.”
“Attending the show obviously costs 4 Father-and-son duo Keith and Don Dvoroznak spoke
time and money,” said Rick Kinsey, with dealers at Ripcord’s booth. For the dealers who can’t make the trip
vice president of sales. “Dealers need to to Hershey, Kinsey’s also hosts the popular
travel and leave their business, and we 5 Plenty of orders were written at the OPI and Rhino E-Show, and any shop across the nation
understand that requires valuable time Blinds booth. that buys products from Kinsey’s should
and money. I think the time and money mark the E-Show on their calendar.
is well worth the investment, though, best seller for them. Those interactions are
because when you are here you can see extremely valuable.” “Most of the show’s attendees are within
and touch the products, and you can about six hours of travel time, but dealers
get important input and advice from The prices and terms at the Kinsey’s who are outside of that area can still take
the manufacturers. A certain product Dealer Show also make it an extremely advantage of the terms and great deals
in their line-up might grab your atten- profitable event for attendees. by ordering online,” Gorman explained.
tion, but they might turn your focus to “They don’t get to take part in the give-
another product or two that’s been a “Other than the face-time that dealers aways and events, which have some killer
get with manufacturers, one of the best deals, but they can still program orders
features of the show is the terms and that will change their entire year. It’s the
incentives we offer,” said Justin Gorman, time to buy, and it’s a great way for us to
vice president of sales and marketing. support our customers who can’t travel to
“This year, qualified dealers who placed

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54 INSIDE ARCHERY APRIL 2020

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the show.” have an FFL, and we had a fair amount of some camping equipment and other
Another key fixture of the Kinsey’s people tell us that our prices are competi- options, and those also help shops cre-
tive and they are looking forward to doing ate more windows of opportunity to sell
Dealer Show is the event’s Hot Shows, more business with Kinsey’s. We also had products when it’s not peak bowhunting
which offer incredible one-time discounts
on some of the industry’s best-selling
products. This year, Kinsey’s added more
Hot Shows to the lineup to further benefit
attendees.

“The Hot Shows were greatly expanded
this year,” said Rick Kinsey. “We had four
in total, and that really increased the
number of items and deals we were able
to offer. They were spread out across the
whole show, and all of them were well
attended and at capacity. We wrote a sig-
nificant portion of our orders in this year’s
Hot Shows, and that’s because the best
deals of the show are written in those
rooms.”

Kinsey’s also expanded its inventory
categories in 2019 to include items that
require a Federal Firearms License (FFL),
along with camping supplies and other
outdoor products. Accordingly, these prod-
ucts made an appearance at the show as
well.

“Everyone was rather receptive to the
non-archery products, and dealers real-
ized that we expanded our categories for
them,” said Nathaniel Dearolf, creative
director. “We want to help archery shops
take advantage of selling firearms and
ammunition, and we are their partner in
this move. A lot of archery shops already

1 A dealer examines Victory Archery’s latest carbon arrow
designs.

2 Priscilla Elias (left) and Chelsea Pugh held down the fort
at the QAD booth.

APRIL 2020 INSIDEARCHERY.COM 5555

or target season.” Show, there is also a general atmosphere  Bahram Khoshnood of Axion had a wide array of
Kinsey’s expanded categories ulti- of fun, relaxation and entertainment. products to show off.
When attendees arrive on Friday, they get
mately contributed to a larger and more to spend the evening at Kinsey’s Casino 2 Primal Treestands’Bob Ransom does a demonstration for
all-encompassing event. Night, which features an array of fun a curious attendee.
casino games and good conversation. On
“There was a lot of excitement at Saturday evening, Kinsey’s also puts on the 3 Dan Walter of Skull Hooker displays one of the
this year’s show, and there was a lot annual Dealer Appreciation Night, which company’s many trophy-mounting options.
growth at this year’s show,” said Jus- includes amazing food, product giveaways
tin Gorman. “We expanded the show and a live musical performance. Just as 4 Brandon Reyes (left), T.R.U. Ball’s marketing and staff
significantly with the addition of the Kinsey’s streamlined the other aspects shooting coordinator, greets dealers at the T.R.U. Ball
FFL manufacturers, so there were more of the show, these fun events were also booth.
vendors, more dealers, and we did improved for 2020.
more sales. Overall it was a new and 5 Nomad’s Eric Young covered the company’s selection of
revamped show, and we are looking for- “We were able to change Saturday’s effective clothing options.
ward to bringing a lot of the same types Dealer Appreciate Night to make it a bet-
of deals and terms to increase growth ter environment for everyone,” said Rick much more enjoyable experience. We also
again next year.” Kinsey. “In the past, we did a ‘theater style’ brought Casino Night back this year. We
seating arrangement, but this year we tried something different last year, but
A Fun Weekend Getaway were able to figure out a seating arrange- we brought it back because we felt it was
ment that made sure everyone got a table. missed. All together, it was very successful
In addition to all the serious business Since they didn’t have to eat with a plate and a good time had by all.
that takes place at the Kinsey’s Dealer on their lap, we were able to upgrade the
menu as well, so the whole evening was a This year’s musical performer was
chart-topper Uncle Kracker, and this was
met with a lot of excitement.

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1 Matt Minshall of .30-06 Outdoors, Warrior River and
newly, Daibow had a lot of great things to show attendees.

2 Spot-Hogg’s Brock Hebel proudly explained the
company’s latest and greatest offerings.

3 The Buck Baits booth experienced steady traffic.

“We know that our guests really love 3 12
Dealer Appreciation Night,” said Nathaniel 57
Dearolf. “They loved Uncle Kracker, and
that was a big act for us. Some people
came out just to see him. Overall, it’s just
the most fun and the best deals that you’ll
find at a trade show. All the fun stuff is
icing on the cake, but it’s still a big reason
that new dealers decide to make the trip
every year.”

Another enjoyable hallmark of the Kin-
sey’s Dealer Show is the event’s “Bucks
Box,” which is a see-through container
with a fan that blows around $5,000 in
various denominations. A few lucky deal-
ers won the chance to enter the Bucks Box
and grab as much cash as they could.

“The Bucks Box always draws a lot of
attention,” said Justin Gorman. “Five win-
ners got to get into it this year and grab
as much cash as possible, and all of them
walked out with at least $1,000. There
are also tons of other product giveaways
throughout the show, and between those
free products and the Bucks Box, there
are lucky dealers who end up covering
the entire cost of their trip with the prizes
they won.”

Conclusion

All told, the 2020 Kinsey’s Dealer Show
was another successful event for this
well-respected and enduring company,
and this is only fitting for a business
with a legacy that extends all the way
back to 1952.

As always, the Kinsey’s team plans
on making the 2021 Kinsey’s Dealer
Show bigger and even better. Visit
KinseysDealerShow.com to learn how you
can get involved, and also be sure to take
advantage of the Kinsey’s E-Show if you
can’t make the trip to Hershey.

APRIL 2020 INSIDEARCHERY.COM