MAY 2023 www.insidefirearms.com
may 2023 | insidefirearms.com | 3 may 2023 | contents Inside the Industry First Round Varmint Shooting Profits By Patrick Meitin Retailing Savvy Which Price Points Are Best For Your Customers? Industry News The latest on news, events, and people in the firearms industry Beyond the Sale Manufacturers that give back 51Fifty Industry 5Q Five Questions with Ocaso Knives People Power of Participation Firearms Industry Members Participating in the Sport Starline Brass Uncompromising Quality By Michaelean Pike Market Trends Firearm Care Iosso Products Gun-Cleaning Systems By Patrick Meitin Gear Report Hammer Targets By Patrick Meitin Cased: Gun & Ammo Cases By Kat Ainsworth Stevens Gear Report Tagua Gunleather Quick Draw 4 in 1 By Patrick Meitin Focus on Optics Lucid Optics 4x Primatic P8 By Patrick Meitin Firearm Care Liberty Lubricants BoreCORR Barrel Savers By Patrick Meitin Gear Report KOR Cases VRS 5R Case Insert By Patrick Meitin Suppressor Roundup By Larry Case Gear Report Reap Weaponries Scy By Patrick Meitin Firearm Care Gun Snot® Liquid Aerosol By Patrick Meitin 4 6 8 38 58 10 12 23 24 26 34 36 43 44 46 54 56 12 54 46 23 44 34 24 10
inside the industry | first round Varmint Shooting Profits A series of fortunate circumstances culminated in a childhood filled with mule deer, pronghorn, black bears, elk, upland birds, waterfowl—and literally truckloads of destructive varmints and predators. It was varmints, in fact, that thoroughly prepared me for annual deer hunts, and the occasional lottery pronghorn and elk tag, as well as the predators whose winter pelts financed nifty things like new rifles and scopes, bows and arrows, and setting myself up in the reloading dodge. The Eastern New Mexico landscape of the late ‘70s and early ’80s was liberally dotted with black-tailed prairie dog mounds. We did our part by sniping the flea-infested, pasturewrecking rodents with big game rifles. I also regularly worked on ranches, feeding cattle and checking windmills during droughty summers, but also taking time to thin the blacktailed jackrabbits competing for the wiry grass. This is where I worked out my latest rifles and/or reload recipes. As I grew older and more independent, my big game aspirations turned quickly to archery gear, but the firearms shooting I continued to enjoy—with great zeal—involved burrowing rodents and predators (mostly coyotes arriving to investigate the faux cries of a wounded rabbit). The ironic bit is that when my big-game world revolved around rifles I owned but a few, while after being bitten by the varmint-shooting bug my collection slowly grew to, well, excessive proportions. I’m admittedly a bit of an obsessive by nature, but there are others like me out there. This means a general curiosity of ballistic possibilities, the tendency to address niche scenarios, and the notion that the next hot cartridge still awaits, spawn growing arsenals. There are the micro-caliber/mild-mannered crowd (.17 calibers, Hornets and Fireballs), those who demand utmost practicality (.223 Remington), the speed freaks (.204 Ruger, .22-250 Remington, .220 Swift), the long-range fanatics (.22 and 6mm Creedmoors, 6mm Remington), and those attracted to the antique and obsolete (.219 Donaldson Wasp, .225 Winchester, .218 Mashburn Bee). Some of us like to dabble in all these areas. We can all envision the archetypal “varmint rifle”—heavy bull barrel and chunky tactical stock that shoots I-dotting groups—but, a varmint rifle can be anything a shooter already owns. This is especially true amongst predator hunters, who seldom shoot long strings to warm the barrel and require a heavy tube. Yet even the deer rifle pressed into varmint-shooting duties occasions a special varmint scope—the 3-9x44mm seasonally replaced with a, say, 6-24x50mm while seeking additional precision on much smaller targets. Large-volume varmint shooting will certainly inspire reloading and the huge array of merchandise that entails. Today’s factory varmint ammo is as good as the shooting world has ever seen, but even as a blood-thirsty shooter of burrowing rodents, I could never afford those 1,000-1,500-round weekends to southern Idaho or eastern Oregon or western Wyoming without the cost-saving measures of reloading— never mind achieve the sub-½-MOA accuracy I demand from my serious varmint rifles. Are you taking advantage of this growing market? Patrick Meitin, Executive Editor
Inside Firearms is a publication of Apollo Creative Inc Printed in the USA. Publisher Apollo Creative Inc Owners • Stephen Mack | Patrick Meitin | Ed Rother Executive Editor Patrick Meitin • [email protected] Associate Editor Michaelean Pike • [email protected] Copy Editor Kat Ainsworth Stevens • [email protected] Online Editor Stephen Mack • [email protected] Contributors Kat Ainsworth Stevens | Larry Case | Michaelean Pike Sales & Marketing Stephen Mack • [email protected] • 814.341.9313 Aaron Buehler • [email protected] • 616.520.3244 Design & Production ER Graphics / Ed Rother • [email protected] Social Media Manager Jason Ashe Video Editor Marc Balistreri Account Manager Pam Ludlam • [email protected] Subscription Services & Change of Address: Inside Firearms Circulation Department Inside Firearms, PO Box 986, Levittown, PA 19055-9998 Phone: 844.862.9286 • Fax: 888.965.9961 [email protected] Publication Office Inside Firearms / Apollo Creative Inc P.O. Box 15827, Colorado Springs, CO 80935 Phone: 719.495.9999 • www.InsideFirearms.com Inside Firearms Copyright © 2023 Apollo Crreative Inc. All rights reserved. Reproduction in whole or in part without written permission from the publisher is prohibited. Inside Firearms is a registered U.S. trademark of Apollo Creative Inc. Opinions expressed in by-lined articles or columns are those of the author and do not necessarily reflect the views of the publisher, the magazine or its staff. Submission Guidelines: Apollo Creative Inc and Inside Firearms magazine assume no responsibility for unsolicited editorial, photography or art submissions. Contributors submitting articles, photos or art do so at their own risk. Material will not be returned without a selfaddressed envelope with sufficient postage. No contract, agreement, term or condition provided by any contributor shall be binding on Apollo Creative Inc unless it is signed and returned by the Editor. Firearms and hunting are inherently dangerous activities. Improper use of hunting or firearms equipment may cause serious injury or death. Always follow state and local hunting safety rules, and get required permits or licenses before hunting. Apollo Creative Inc uses reasonable efforts to include accurate and up-to-date information in our publications; however, we do not make any warranties or representations as to accuracy or completeness. All information in this magazine is provided “as is” without warranty of any kind. Apollo Creative Inc is not responsible for researching and investigating the accuracy of the contents of stories or advertisements published in this magazine. Readers use the information in this magazine at their own risk. Apollo Creative Inc assumes no liability for any errors or omissions in the content of this magazine, or arising from use by any person of the information in this magazine.
6 | inside firearms | may 2023 inside the industry | retailing savvy Which Price Points Are Best For Your Customers? R egional economic differences heavily influence the products you stock, and more importantly, the price points of these products. For instance, current inflation numbers have hit everyone in the pocketbook, but this has affected retail spending more in some areas than others. A recent trip to Texas, as an example, showed Lone Star shoppers have not slowed their spending like consumers in, say, the tax-strapped Northeast or California. Yet even in the best of times, regional wage earning, and resulting disposable income, directly influence consumer spending. This is more common in rural areas offering less job opportunity and/or variety. Being a freelance writer whose income stream has long come from outside the rural areas I choose to live in has made this more pointed for me. I saw this firsthand after my wife was laid off from a lucrative quality-control engineering job requiring her to travel widely. To ensure we did not lose our home while my wife sought another job, I temporarily took a second job in a retail outdoor outlet. My freelance life has long afforded top-tier firearms, optics and accessories, the vast majority on temporary loan for testing, others purchased at deeply discounted prices. I soon discovered I’d been living in a proverbial bubble. The class of firearms, ammunition, and especially riflescopes and binoculars I deemed worthy of my attention were simply out of financial reach to most of our local blue-collar customers. We certainly kept on hand and sold the occasional high-end Kimber, Winchester or Browning bolt action, or Daniel Defense or Rock River Arms ARs— just as quick examples. Yet we couldn’t keep $499-$599 ready-to-shoot Ruger American, Savage Axis, or Mossberg Patriot package setups in stock prior to deer season. The basic Smith & Wesson M&P15 (sans forward-assist button and dust cover) was our strongest-selling AR-15, even during the panic buying of post Sandy Hook. Ammo choices were largely made based on price. This is northern Idaho. These weren’t weekend warriors, but serious hunters and shooters. This can also be a matter of priorities, as no outdoorsman in Idaho’s northern logging country would think of operating without the latest 800cc ATV or side-by-side UTV—or sleeping in anything less than a decked-out camper trailer. When I still lived in New Mexico—where per capita income closely matched Idaho—priorities seemed to be reversed, hunters generally spending serious money on the best firearms and optics, but driving beater pickups, ancient 300cc ATVs and sleeping under a stretched tarp. Perhaps the difficulty in securing tags in New Mexico, resulting in less opportunity to hunt serious big game, explains the discrepancies… Thus, prevailing wages serve as a poor indicator of potential spending habits. Keeping your finger on the local pulse means noting details while at the shooting range or in hunting camps, or simply listening to what customers are telling you. Those with an established business will certainly understand their customer base better than me. The guesswork comes when launching a new shop or expanding into a new area, given the challenges touched on above. Because of my background and education, I worked into a managerial position fairly quickly during my two years in outdoor retail. But also because of my background—my bubble—when tasked with the responsibility of making buying decisions I often called things all wrong—reading too much into what people were willing to finance longterm and not the disposable income in their pockets. I would assert, without reservation, that budget-priced merchandise will always prove solid sellers. You have your basic beginners and dabblers, but there are also those serious outdoorsmen, and women, with different priorities, or truly without funds to buy the best. Yet they are still looking for a reliable tool for the job. As a retailer keen on maintaining a solid reputation, your task is to separate good deals from junk. Budget-priced product shouldn’t mean garbage product. Cheap gear that breaks or fails in the field will only be returned, or at the very least make customers think less of you, the merchandise you stock and your store. Budget priced can mean a completely functional product, but ❝The joy of outdoor retail is not only serving customers’ needs, but also fueling their wildest desires. Price point is an important part of this equation. Customers can’t buy what they can’t afford, while others want and can afford the best.❞
may 2023 | insidefirearms.com | 7 those without aesthetics or all the bells and whistles. I own completely reliable riflescopes, for instance, that cost half to a third of higher-end scopes and get the job done quite efficiently, including those with illuminated reticles and exposed turrets. Affordable optics have really come around via modern manufacturing. Vortex Optics’ Crossfire II series, Bushnell’s Banner or Prime, or base models from Hawke or Riton, just as quick examples, all serve here, without worry of selling product that might come back to haunt you. In the rifle world, I recently tested a Mossberg’s Patriot Predator rifle with a retail price just south of $600. I was shocked to find the rifle capable of sub- ½-inch groups with tailored handloads. I have shot $2,000 rifles that struggled to supply that level of accuracy. Savage’s Axis and Ruger’s American lineup are other prime examples in this class. Mid-priced product moves us to the next price point. Some customers must adhere to a strict budget, but hate the thought of owning entry-level gear. Mid-priced merchandise represents the “up-sale” in these instances. Using Vortex Optics as another easy example, this would mean up-selling from a Crossfire II to a Diamondback HP: same warranty, better glass and expanded features for just $150 to $200 more. Mid-priced merchandise better appeals to more serious or “class-conscious” consumers who simply can’t afford the best, but can’t stand that thought of something less. This applies to every aspect of the shooting sports, from firearms to ammo. A $750-$999 rifle, for example, might provide a few more features perceived to give the shooter an edge, perhaps a sturdier stock instead of molded plastic, a factory-installed Picatinny rail, or heavier or fluted barrel. In ammunition, a mid-priced option is likely to provide a more sturdily constructed bullet for heavier game such as elk, or one promising more precision at long ranges. I could go right down the list with binoculars, hunting boots, bipods and whatever, but you get the idea. Obviously, the well-heeled—or financially irresponsible, which I was part of before marriage (just ask me about my collection of top-grade fly rods)—will always be with us, no matter where your store is located. There are those for which money is no object, or simply those who are so serious about their sport they will accept only the very best. This might be one of SIG Sauer, Kimber, or Colt’s top handgun models, a highend rifle from the likes of Christensen Arms, Seekins Precision or Winchester, or shotguns made by Benelli, Beretta, or Franchi—all taken quite literally right off the top of my head. Talking to outdoor retailers from across the country on a regular basis, I find there are regions where high-end products dominate, and others where top-end product makes up a very small percentage of sales. In the case of shops that sell mostly budget- to mid-priced product, the easy answer is special order. It might be financially feasible to keep a limited stock of high-end product on display as eye candy or for serious high-end buyers to handle, but it is also safe to say that if rich buyers are a low percentage of your customer base they will understand the necessity of special order. It can even work to make them feel more special, ordering something others are not immediately privy to. To be successful in outdoor retailing you must obviously cater to your very specific and often unique customer base. The joy of outdoor retail is not only serving customers’ needs, but also fueling their wildest desires. Price point is an important part of this equation. Customers can’t buy what they can’t afford, while others want and can afford the best. Local economies and resulting wages, general priorities and regional needs all dictate consumer spending habits. It can be a tough code to break, but the success of your business depends on it, and you can ill afford to live in the kind of bubble I did when I entered retail sales. Listen to your customers, pay attention to what they are carrying at the range and in the field, and you are well on your way to more effective merchandizing.
8 | inside firearms | may 2023 inside the industry | industry news Hoppe’s Celebrates 120 Years of Cleaning Perfection The Hoppe’s brand has marked a milestone as the oldest, most respected name in gun care by celebrating its 120th anniversary. Hoppe’s began in 1903 when Frank August Hoppe mixed nine chemicals together to create the famous Hoppe’s No. 9, the world’s most effective gun cleaner. Since then, the brand has grown and expanded from gun cleaning solvents to oils, tools, and other supplies, and in the process has become the most trusted name in gun care. Some of Hoppe’s most popular products today include the quick and easy BoreSnake, GunMedic, and a variety of all-in-one cleaning kits. From veteran hunters and shooters to young beginners, the legendary smell of Hoppe’s has made the brand a must-have item for any gun room. Hoppe’s has prided itself during the last 120 years as the only name you need to know for taking care of your firearms. “Hoppe’s has been at the forefront of gun care for a long time, and everyone on the team is proud to continue this legacy that began 120 years ago,” said Laurie Kokoruda, senior product manager. “We strive to honor our history with tried-and-true solutions like Hoppe’s No. 9, while also pushing ahead to develop new products that make gun care faster, easier and more effective.” | TO LEARN MORE ABOUT HOPPE’S, ITS 120-YEAR LEGACY AND ITS FULL LINEUP OF GUN CLEANING PRODUCTS, CHECK OUT HOPPES.COM. Firearm Industry Surpasses $16 Billion in Pittman-Robertson Excise Tax Contributions NSSF, The Firearm Industry Trade Association, celebrated a milestone achievement after announcing firearm and ammunition manufacturers topped $16.6 billion in excise tax contributions to the The Wildlife Restoration Trust Fund, commonly known as the Pittman-Robertson fund, is fueled by excise taxes paid by firearm and ammunition manufacturers on their products, as well as archery equipment manufacturers. The excise tax is set at 11 percent of the wholesale price for long guns and ammunition and 10 percent of the wholesale price for handguns. The excise tax, paid by manufacturers and importers, applies to all firearms produced or imported for commercial federal law enforcement sales, whether the purpose is for recreational shooting, hunting, or personal defense. The tax is administered by the Alcohol & Tobacco Tax & Trade Bureau (TTB) of the Department of the Treasury, which turns the funds over to the U.S. Fish & Wildlife Service (USFWS). USFWS deposits the Pittman-Robertson revenues into a special account called the Wildlife Restoration Trust Fund administered by the USFWS. These funds are made available to states and territories the year following their collection based on a statutory formula. These 10 to 11 percent excise tax dollars collected since 1937 under the PittmanRobertson Federal Aid in Wildlife Restoration Act are specifically designated to be used by state wildlife agencies for conservation and related purposes. Collectively, purchasers of firearms and ammunition, hunters and the industry are the greatest source of wildlife conservation funding. CCI Celebrates 20-Year Anniversary of 17 HMR Rimfire Ammunition Production Twenty years ago, the product development team at CCI set out to create several loads for the then-brand-new 17 HMR cartridge. It was introduced in 2002 by Hornady—working with both Marlin and Ruger—as the 17 Hornady Magnum Rimfire, or the 17 HMR, as it’s come to be Wildlife Restoration Trust Fund since its inception in 1937. When adjusted for inflation, the total is more than $25 billion. The latest Firearms & Ammunition Excise Tax (FAET) Collection report released by the Department of the Treasury, covering the 4th Quarter Calendar Year 2022, indicates that firearm and ammunition manufacturers contributed more than $235 million, the third-highest 4th calendarquarter in history. “The entire firearm and ammunition industry should celebrate this truly outstanding achievement and take pride in this announcement,” said NSSF President and CEO Joe Bartozzi. “The firearm and ammunition industry understands the conservation of wildlife and the habitats in which they thrive are invaluable. They are critical to future generations taking part in hunting and the recreational shooting sports traditions and learning about their vital importance. The Wildlife Restoration Trust Fund, funded significantly by taxes paid by firearm and ammunition manufacturers, is responsible for the restoration and recovery of America’s iconic game species across the country, including the Rocky Mountain elk, whitetail deer, pronghorn antelope, wild turkeys, and a variety of waterfowl. These contributions have also facilitated the remarkable recovery of the majestic American bald eagle, of which there are now more than 316,000 in the Lower 48 states. The firearm and ammunition industry is filled with pride to achieve this landmark for conservation funding and the role our industry plays to ensure America’s wildlife is perpetuated for future generations.” The astonishing total represents more than $1 billion contributed to conservation since announcing crossing the $15 billion contribution threshold just 12 months ago. It was less than one year before that remarkable achievement that NSSF announced Firearm & Ammunition Excise Tax contributions surpassed $14 billion.
may 2023 | insidefirearms.com | 9 known. It was created by necking down the 22 WMR (22 Magnum) to hold bullets of 0.172-inch diameter. In 2003, CCI released several loads in this cartridge to help fill the need in the marketplace for more options, many of which are now a standard within the industry. “The 17 HMR has devastating terminal effect, is flat shooting, and highly accurate, maximizing effective range of rimfire ammo,” said Mike Overberg, CCI’s Director of Factory Operations. “All of our 17 HMR products were designed and engineered to maximize the effectiveness of this small, fast, and powerful rimfire cartridge—especially when it comes to hunting small game, shooting varmints, and drilling targets.” Currently, CCI manufactures seven different 17- or 20-grain loads in different product packaging options in 17 HMR. This includes A17 Varmint Tipped, Gamepoint, Full Metal Jacket (FMJ), VMax, VNT, TNT and TNT Green. The most popular is the VNT load for varmint or target shooting, and Gamepoint for small game. CCI VNT loads feature a Speer bullet with an extremely thin jacket and polymer tip that when combined offer flat trajectories, superb long-range accuracy, and explosive terminal performance on impact. It is the perfect combination for hunting varmints or shooting at the range. CCI Gamepoint features its iconic Dimple Tip which allows the bullet to expand like a big game bullet for maximum energy transfer with minimal meat and hide damage. “It’s nice to stop, reflect, and acknowledge 20 years of producing 17 HMR,” continued Overberg. “I was a rimfire production line supervisor in 2003 when we first started building this cartridge, and I remember having to figure out how to keep our headers running 24 hours a day, 7 days a week to keep up with demand. Our CCI 17 HMR loads have been a staple to our overall CCI product line for two decades, and we look forward to many more years of manufacturing quality rimfire ammo in this excellent little cartridge.” | FOR MORE INFORMATION ON ALL PRODUCTS FROM CCI AMMUNITION OR TO SHOP ONLINE, VISIT CCI-AMMUNITION.COM. FPC Secures Injunction Against ATF Pistol Brace Rule Firearms Policy Coalition (FPC) recently released a statement on the Fifth Circuit’s order granting an Injunction Pending Appeal in Mock v. Garland, FPC and FPC Action Foundation’s federal lawsuit challenging the Bureau of Alcohol, Tobacco, Firearms & Explosives’ (ATF’s) recent rule reclassifying braced pistols as National Firearms Act (NFA)-regulated short-barreled rifles. The injunction, along with other case documents, can be viewed at FPCLaw.org. FPC challenged ATF’s administrative rule that seeks to reclassify “braced pistols” as “short-barreled rifles.” In doing so, the rule would transform millions of peaceable people into felons overnight simply for owning a firearm that has been lawful to own for a decade, unless they either destroy their constitutionally protected property or comply with the NFA’s onerous and unconstitutional requirements. FPC argued that the rule is a violation of both the U.S. Constitution and the Administrative Procedure Act because it infringes upon the fundamental and natural rights of the People. Plaintiffs sought declaratory and injunctive relief to secure their constitutionally protected right to keep and bear arms. Per the Fifth Circuit’s Order: “IT IS ORDERED that the appeal is EXPEDITED to the next available Oral Argument Calendar. IT IS FURTHER ORDERED that Appellants’ Opposed Motion For a Preliminary Injunction Pending Appeal is GRANTED as to the Plaintiffs in this case.” FPC intends to seek clarification as to who is covered under the scope of the injunction. “We are very excited and encouraged by the Fifth Circuit's decision this morning," said Cody J. Wisniewski, Senior Attorney for Constitutional Litigation at FPC Action Foundation. "We intend to ask the Court for additional information about who is covered under the injunction, but cannot stress enough just how important this decision is. The fight is far from over, but this is a huge victory in the battle against the ATF's unconstitutional and unlawful brace rule!" Individuals who would like to Join the FPC Grassroots Army and support important pro-rights lawsuits and programs can sign up at JoinFPC.org. Individuals and organizations wanting to support charitable efforts in support of the restoration of Second Amendment and other natural rights can also make a tax-deductible donation to the FPC Action Foundation. For more on FPC’s lawsuits and other pro-Second Amendment initiatives, visit FPCLegal.org and follow FPC on Instagram, Twitter, Facebook, YouTube. Firearms Policy Coalition (firearmspolicy.org), a 501(c)4 nonprofit organization, exists to create a world of maximal human liberty, defend constitutional rights, advance individual liberty, and restore freedom. FPC’s efforts are focused on the Right to Keep and Bear Arms and adjacent issues including freedom of speech, due process, unlawful searches and seizures, separation of powers, asset forfeitures, privacy, encryption, and limited government. The FPC team are next-generation advocates working to achieve the organization’s strategic objectives through litigation, research, scholarly publications, amicus briefing, legislative and regulatory action, grassroots activism, education, outreach, and other programs. | FPC LAW (FPCLAW.ORG) IS THE NATION’S FIRST AND LARGEST PUBLIC INTEREST LEGAL TEAM FOCUSED ON THE RIGHT TO KEEP AND BEAR ARMS, AND THE LEADER IN THE SECOND AMENDMENT LITIGATION AND RESEARCH SPACE.
10 | inside firearms | may 2023 people Newt Borowski • Nebraska Turkey Associate PR Director, Backbone Media Firearm ■ Benelli SBE3 Turkey Performance Shop Cartridge ■ 12 gauge Ammo ■ Federal Premium Heavyweight TSS Optics ■ Maven B.3 Binocular Other ■ 5.11 Tactical Kip Campbell • Kansas Whitetail Owner, Red Arrow Weapons Firearm ■ Red Arrow Weapons AR-10 Cartridge ■ .308 Winchester Ammo ■ Federal Premium 165-grain Optics ■ Vortex Optics Razor HD Power Participation The of Firearms Industry Members Participating in the Sport SUBMIT YOUR PHOTO: Visit insidefirearms.com/pop or mail a color image with your name, address, where the animal was taken, and firearm gear used—both manufacturer and model— to Inside Firearms Power of Participation, P.O. Box 15827, Colorado Springs, CO 80935.
may 2023 | insidefirearms.com | 11 Patrick Meitin • Texas Wild Hog Executive Editor, Inside Firearms Firearm ■ Upriver Precision Arms Cartridge ■ .224 Grendel Ammo ■ Handload, 90-grain Hornady A-Tip/Alliant Reloder 16 Sight/Optics ■ Athlon Ares ETR 4.5-30x56mm Rings / Base ■ MDT Suppressor ■ GemTech Tracker Justin Stout • Idaho Coyote Operations Manager, Rocky Mountain Reloading Firearm ■ Defiance Ruckus Cartridge ■ .224 Grendel Ammo ■ Starline Brass/H-322/53 Hornady V-MAX Optics: ■ Athlon Cronus Rings: ■ Bobro Engineering Other: ■ Ckye Pod • Kestrel Strelok Pro Kat Ainsworth Stevens • Texas Badger Copy Editor, Inside Firearms; Author “Handgun Hunting” Firearm ■ Remington R1 Long Slide Hunter Cartridge ■ 10mm Auto Ammo ■ Inceptor Preferred Defense 90 grain ARX Optics ■ Burris FastFire 3 Hunter Merrill • Idaho Turkey Jr. VP of Marketing, Bow Spider Firearm ■ Rossi Tuff Turkey Optics ■ Bushnell Ammo ■ Apex Ammunition TSS Blind ■ Nukem Blinds Cartridge ■ . 410 Bore Decoys ■ Dave Smith Decoys Call ■ Rocky Mountain Game Calls
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may 2023 | insidefirearms.com | 13 He was referring to our interview, which had run long and covered Starline’s 45-year history: a step-by-step look at the process of stamping out a brass case and touching on how the company had earned a reputation for, in the words of one devoted customer, “insane quality control.” There is no “one thing” responsible for Starline Brass’ success. No, the company’s success comes from a number of factors. There’s the company’s uncompromising commitment to quality. There’s its pursuit of growth, both in terms of new markets to expand into during lean times and increased output to meet consumer demand during flush times. There’s its exacting manufacturing process, which Starline continuously improves upon. And there is the company’s aptitude for building its own purpose-driven manufacturing equipment to achieve the tightest tolerances on a wide range of cases. At the heart of it all are the people behind the company, many of whom have been with Starline for decades. Starline is a family-owned business that has managed to maintain that family feel even as it grew to more than 80 employees, all dedicated to making premium cases right here in the USA. So, it’s easy to understand why Hayden might have struggled to come up with just one thing to say about Starline. What did he come up with? We’ll get to that in a bit. For now, let’s go back to the beginning, when two friends went to a Dodgers game. Getting Started Those two friends were Robert Hayden Sr., then general manager of Sierra Bullets, and Frank Snow, a former owner of Sierra. “Frank was a Renaissance Man,” the younger Hayden said. “One of the most gifted tool and die guys ever. He just knew machinery like nobody else. He and my dad started talking and decided they should start making brass. They thought if they could do custom headstamps, put people’s names on the cases, that would fill a niche. Nobody was doing that much back then. There were a lot of police departments they had dealt with on the bullet side that were always looking for brass. With their connections with Sierra, they thought it was a perfect fit.” The two friends reached out to Paul Knepp, who’d been a tool and die maker for Sierra Bullets. With Hayden handling the business side, Knepp making the tools, and Snow repurposing military surplus equipment, the three launched Starline Brass in 1976. Originally, the company produced custom headstamps for other companies, including Remington, Winchester, Federal, and Midway. When Federal landed a contract with the FBI, Starline’s sales shot up, with the company producing 750,000 cases a month to meet the demand. The Next Generation Bobby Hayden has, in his own words, a degree from the school of hard knocks, experience that has served him well in his time with Starline. After all, running an ever-growing company over the course of multiple decades requires the kind of flexibility, determination, and adaptability that often comes with that particular degree. Hayden joined Starline in 1986. At the time, the company was still very At the end of my interview with Bobby Hayden Jr., CEO of Starline Brass, I asked, as I usually do, what one thing he would like readers to take away from the article. “One thing?” he repeated. “Have you heard me talk?”
14 | inside firearms | may 2023 small, with just 10 or 12 employees. Hayden started in the wash and polish area, which served as a hub for parts coming off other operations. From there, he tailored his education around the needs he identified at Starline. “I went back to trade school as I learned more about what was going on there,” he said. “I took machine tool classes. Welding classes. Drafting classes. Any classes that were applicable to what the company needed.” He began working his way through the company, gaining a deep understanding of each operation. A few years later, the man running the company left for a different opportunity, and Hayden was given a choice. “My parents sat me down and told me they could sell the company or I could take it over,” he said. “It was a sink or swim kind of thing. I figured I was this far into it and I might as well give it a shot.” At that time, Hayden’s mother, Barbara, ran the office managing payroll and other administrative tasks. Her unwavering support proved invaluable for Hayden as he learned the ropes, as did the help he got from his father, who was now president of Sierra Bullets. “When I had a problem—business-wise, personnel-wise, something like that—Dad was a great resource for how to handle the issue,” he said. A Major Move Over time, Robert Hayden Sr. grew frustrated with California’s regulations. Between dealing with the EPA over wastewater issues and increasing workEven as it has grown, Starline Brass retains the feel of a family-owned business thanks to the hard work and business savvy of the Hayden family. Above, from left to right are Dylan Hayden, Robert Hayden Sr. (seated) and Bobby Hayden. Barbara Hayden (right) was another critical piece of the puzzle. “She was my rock,” Bobby Hayden said of his mother.
may 2023 | insidefirearms.com | 15 man’s compensation insurance, Hayden Sr. decided to seek out better opportunities for Sierra Bullets. Meanwhile, the younger Hayden was dealing with similar issues with Starline. In addition, the company was housed in three leased buildings that were practically on the verge of collapse. “Our family is originally from Kansas City,” Hayden explained. “On a trip from Kansas City to Lake of the Ozarks, Dad stopped at the Sedalia Chamber of Commerce, picked up a pamphlet, and within three months of that visit presented a plan to the owners of Sierra to move it to Missouri. Once they looked at the bottom line and the incentives Missouri was offering for a company of that size to come to Sedalia, the wheels were in motion.” It wouldn’t be long before Starline followed. Sedalia offered Sierra grant money for a wastewater facility, and there was land right next to Sierra that would allow Starline to share that facility for its own wastewater needs. Starline, which was making 20 million cases annually when it left California, shut down its West Coast operations in the fall of 1992. Four employees made the move with the company, and within two months Starline was back up and running in the Midwest. That makes it sound like it was an easy transition, but it definitely was not. “I would never do it again, and I wouldn’t wish it on my worst enemy,” Hayden said. Aside from the four employees that made the move, the company had to start from scratch with its workforce. That said, the move did offer Hayden the opportunity to build his own facility. “I was able to design the building around exactly what I wanted, to lay it out to be as efficient and productive as possible,” he said. “That was really cool. We started out with a 30,000-squarefoot building.” Although stressful, the move proved to be a wise decision. Within two years of the move, Starline was producing 60 million pieces of brass in its new facility. Finding a Niche One of the earliest challenges for Starline was the cyclical nature of the firearms industry, which made competing with larger manufacturers difficult for the small company. “When times get lean, the big guys dump product,” Hayden explained. “With the mainstream calibers, the big guys get into a price war and start dumping product onto the marketplace. It gets pretty tough for a smaller company like us to compete in that environment.” For Starline, which created its own headstamp in the early ‘80s, the solution was to produce hard-to-find calibers. “We got into a resurgence of older, obsolete calibers,” Hayden said. “People have all these firearms that they can’t get the components for. As we broadened our base, we were doing small runs, but at least our machines were running. We started to create a name for ourself as a manufacturer of the hard to find.” A Precision-Minded Background The ability to offer so many different cases came from Starline’s unique approach to manufacturing. Rather than settle for the equipment available on the market, the company often built its own, tailor-made for its intended purpose. When it did buy ready-made equipment, Starline tweaked the machines to ensure they met the company’s demands.
16 | inside firearms | may 2023 “Our operation is based on these machines that were built in the Vietnam and Korean War era and were sold for scrap metal back in the day,” Hayden explained. “They say they don’t make it like they used to, and this equipment is definitely tried and true. It’s all mechanical, so we can make any part or piece for it. We’re not waiting for somebody—an engineer or a rocket scientist—to tell us how to make it work. We can rebuild and retool every part of it.” This versatility has been critical to Starline’s success. “I’ve been blessed with a group of people that are precision-minded people,” Hayden said. “Every time we bought a piece of equipment, we ended up rebuilding it because something didn’t work quite right or it didn’t do exactly what we wanted it to. When I have a vision, my team can look at it, break it down, and either buy an existing piece and rebuild it or buy parts and put our own system together. That comes from having an understanding of what we want the outcome to be, then improving on it and making it better until you got it where you want it.” Obsessive Quality Part of what makes Starline such a respected name in the industry is its dedication to quality. Every aspect of the manufacturing process is aimed at producing the very best cartridge cases possible. Every member of the Starline family is committed to excellence at every step of the process. The result is high-quality brass cases produced right here in the USA.
may 2023 | insidefirearms.com | 17 It all starts with quality materials. “We use 260 alloy, which is 70 per - cent copper, 30 percent zinc,” Hayden said. “We buy our material from the best sources. We have to start out with the good stuff so we can make the good stuff.” The first step in the manufacturing process is to draw the material. “That’s basically taking that cup and driving it through a progressive set of carbide dies with a punch that stretches the product,” Hayden explained. Starline utilizes a vertical draw process rather than a horizontal draw for superior con - sistency and uniformity of the case wall. Between draws, Starline anneals the material to maintain its integrity. “We anneal between our draws,” Hayden said. “A lot people don’t because it’s time consuming and a pain. When you work brass, you harden it. You can only work brass so far before you start destroying the grain structure in the metal. Once you start distorting the grain structure in the metal to a certain point, you have to recrystallize it. The way it works with copper is you heat it back up and that will open the grain structure back up again, which allows you to work it further.” Though annealing adds steps to the process, it results in a better product for the end user. “For a .38 Special case, for instance, we would do a first draw, anneal, then wash it. Then we would do the second draw and then wash it again to get the draw compound off. Then it goes to trim, where we trim everything on the case to a uniform length on a semi-automatic lathe. Then it goes to wash again, where we put our secret sauce on it and pre - pare it for the heading operation. Head - ing is where we put the primer pocket in, put the headstamp on the case, and impact the head to harden it. After that it would go to head-turn, where we turn the head to the proper diameter and thickness. Then it would go to vent where we would put the flash hole in it, and then it would go to inspection, where we verify flash hole presence and
18 | inside firearms | may 2023 case length. That’s all done mechanically. Then it would go to polish, where we make them look pretty and shiny. Then we package them.” Starline has another unique aspect to its manufacturing process. To ensure the tightest possible quality control, all parts coming off each area are contained until those parts have passed inspection. “We isolate everything coming off of every area,” Hayden said. “We contain those parts until my operators have ensured that they’re cosmetically and dimensionally proper. Only then is that product allowed to move on. Until then, it’s isolated and if we do have a problem, the problem should be contained theoretically within that container. It doesn’t get mixed throughout the system.” When someone identifies an issue with a part, the company has strict procedures for dealing with the problem. “I think how we deal with distressed material is another factor that makes us unique,” Hayden said. “We go to great lengths to make sure that if we make a mistake, we’ve reworked it, sorted it, inspected it and done our level best to make it a Starline-quality product. If we can’t do that, it goes in the scrap bin. There’s no compromise, and there never has been.” Hayden and the rest of the team at Starline is obsessed with quality because their cases have to be higher quality than what an ammunition manufacturer produces. “We provide cases for reloaders as well as ammunition manufacturers,” Hayden said. “When you’ve got reloaders who are going to shoot this stuff 10, 15, 20 times, you can’t just make it so-so. It’s got to last because these guys are planning on reloading it. If you’re an am-
may 2023 | insidefirearms.com | 19 munition manufacturer and you have stuff that’s suspect, you use it in ammo, it goes bang once and you’ve done your job. We were always held to a different standard because as soon as we went retail direct, we had to answer for that product, to make sure it was not only quality one time but quality for many, many firings.” Continuous Improvement As careful as Starline is, mistakes do occasionally happen. Hayden looks at those mistakes as opportunities to improve. “You’ve got to make mistakes to learn,” he said. “What matters is what you do with that mistake. You can kick people in the teeth if they do something wrong, but how about you help them figure out how not to do it again? We learn what we could have done to prevent that, process-wise. We’ve been doing this for a long time, and we continue to modify our process, modify training, modify our equipment. It’s never ending. One of my major pet peeves is to continue to make the same mistake. That’s nobody’s fault but mine, and I take that personally.” Expansion & Growth When it comes to growth, Hayden has adopted his father’s motto: If you’re not growing, you’re dying. “Dad always said that you’ll never buy a piece of equipment or build something cheaper than you can build it today. He who would leverage everything, borrow everything, put it all on the line because with his ability, he knew he could make it work no matter what. We’ve always been willing to invest and to put it on the line for growth and expansion. We’re always looking to be innovative, always adding things to the product
20 | inside firearms | may 2023 line, always looking for new markets.” And with its custom-built equipment, Starline has incredible flexibility as it expands its operations. Take for example, Starline’s decision to add rifle cases to its product line several years ago. “We’d never built rifle cases because there’s a lot of specialty stuff and a big learning curve,” Hayden explained. “I had probably gotten comfortable with our operation and the size of our operation, but it got to a point where we weren’t taking care of our customers and we weren’t taking care of the marketplace. We were starting to let other people into the game. That’s all I need, to see some competition. We made the commitment to produce rifle cases. And to not only produce them, but to make the best out there.” The opportunity was there. But rifle cases required specialized equipment the company did not yet have. “To go out and buy those pieces of equipment was astronomical,” Hayden said. So Starline solved the problem using that famous precision-minded experience. “We looked at what was out there, did our research, purchased the components we couldn’t make and then built our own induction annealing machines. Then we tooled up our own taper presses and inspection equipment. It was kind of fun, actually.” Over the course of three years, the company grew from 45 to 70 employees. Since then, it has continued to grow, adding more employees and more space to its facility. With additions and a separate 20,000-squarefoot warehouse, the company now has approximately 60,000 square feet of space in which it manufactures around 130 different cases.
may 2023 | insidefirearms.com | 21 Meeting Demand The supply chain has come under in - creased scrutiny since COVID caused massive disruptions and shortages. Happily, Starline customers were still able to find their favorite cases even during the pandemic. While the company is interested in growing its product line, it remains committed to meeting the needs of both its retail customers and its dealers. “One of the commitments we made to our dealers and distributors is that if I’m going to sell product at the retail level, then I’ve got to get them products as well,” Hayden said. “Matt Reams came onboard with Starline approximately five years ago from Sierra Bullets as our office/sales manager. He pointed out that if we’re going to have product for sale on our website, we’d better be able to get our dealers that product. The dealers are a very important part of our op - eration. I will pull dealers, distribu - tors, and wholesalers forward in line because if I’m going to be selling product at the retail level, I’d better be sure they’ve got product as well. It’s not perfect, but we’ve made that commitment, and we try our level best to make that so.” Exceptional Service Starline’s customer service is another source of pride for Hayden. “That’s a whole other aspect of the company that we’re super proud of,” he said. “We stand behind our prod - ucts, guaranteed 100 percent. We’ve proven that in the past. Whatever is - sue somebody’s having, we’ll figure it out, whether it’s our fault, their fault or another part of the puzzle’s fault. We stand behind it. We understand that people have lots of options out there, and we’ve got to be easy and friendly to do business with. I think our family atmosphere makes it past our employees within these walls to our customer base, too. We just have that kind of relationship.”
22 | inside firearms | may 2023 Starline Today and Tomorrow Starline continues to grow. Today, it produces upwards of 200 million pieces of brass annually, with a current goal of 300 million. Many of the company’s employees have been with them for years, including Ann Coterel, who started with Starline in 1978 and made the move from California to Missouri. “She’s been my right hand,” Hayden said. “She’s always had my back. You talk about no compromise? She’ll chop your head off if you don’t fall in line. Ann knows the product inside and out, knows the process, and has been unfaltering by my side all the way through.” Shortly after moving to Missouri, Starline hired David Wolfe, who is now the plant manager. “Dave came out of the rock quarries, so he can fix anything, work on anything, weld anything, do anything,” Hayden added. “And Hunter Pilant answers a lot of our customer questions. He’s been reloading since he was about five, so he’s also been very instrumental in production and development, testing, customer support. He wears a lot of different hats. Then there’s my management team and my front office people. I could go on and on. We’re very blessed to have such good people surrounding us for our core group.” Hayden’s own son, Dylan has joined him at the company and is learning the ropes much as his father did years ago. For now, Hayden is focused on meeting current demand, though he knows the industry will change and he’ll be looking at new opportunities in the future. “When we get really busy, we just focus on providing our current product line,” he said. “As soon as we get our inventory back to where we’re happy with it, we’re going to keep moving forward. It’s a never-ending process of growth.” One Final Thought So, what was Hayden’s answer to that last question I posed for him? What one thing would he want readers to take away from this article? I expected a polished bit of marketing-speak, but he surprised me. Instead, he expressed a deep appreciation for the work that he does and the industry he serves. “Personally, it would be for me just the amazing opportunity to be involved in such a cool industry and then tested to every level, whether it’s people, machinery, financial, whatever. And in this environment. We are blessed to have been a part of this industry as long as we have. The people and the relationships within our industry have been a huge bonus that you just don’t find in other environments. I could have been building widgets or lawnmowers, so I was very lucky to be involved in the firearms industry and making the products that we produce.” And because of Bobby Hayden, his parents, and the rest of the team at Starline Brass, countless shooters get to enjoy this sport just a little bit more.
may 2023 | insidefirearms.com | 23 firearm care | market trends Iosso Products Gun-Cleaning Systems I ’ve known people who seem to really enjoy cleaning guns, relating how all the solvents and gun oils are like perfume to them, and scrubbing barrels until there is no rifling left behind. I am not one of them. I love shooting firearms, but cleaning them, not so much. This is especially true after a long weekend of sniping burrowing rodents, where 1,000 to 1,500 rounds may be burned in multiple rifles. That is why I am always on the lookout for anything that promises to make this necessary chore faster and easier. Iosso Products is such a company. Two of their most popular products, the AR-15 and AR.308 Rifle Cleaning Kit, and Bore Cleaning System, are ideal for shooters like me who want to spend more time shooting guns and less time cleaning them after. The Iosso AR-15 and AR.308 Rifle Cleaning Kit allows cleaning the gas tube of gas-operated firearms without disassembly, in addition to five other hard-to-reach areas. Included are six precision fit brushes used to target the upper receiver, chamber, bolt carrier, bolt carrier key tube, gas tube, and bore. The gas tube brush inserts easily into the guide tube, allowing it to reach the entire length without disassembly of the upper receiver. Used in conjunction with USDA certified bio-based Eliminator Triple Action Oil (sold separately) it quickly removes carbon buildup. This environmentally friendly formula is also great for those sensitive to chemicals. Iosso’s trademark blue, premium-fiber brushes work with the kit’s patented technology. Also contained in the kit is a convenient handle, extension rod, bore rope, and patch puller. They allow cleaning any pistol, rifle, or shotgun thoroughly, and all components fit into the included accessory pouch—all for just $68.99. The Iosso Bore Cleaning System requires only 15 minutes to produce a squeaky-clean bore. The system includes Bore Cleaner paste, Triple Action Oil, and premium brushes—safe and odor-free chemicals doing most of the work. The system involves wetting a patch with Iosso Triple Action Oil, a penetrating oil that loosens carbon and powder fouling, and plastic shotgun wad residue. Concentrated Bore Cleaner is then dabbed sparsely on a premium brush and run through the bore eight to 10 times, removing copper, lead, powder fouling, plastic wad residue, surface rust, and the carbon that often accumulates at the chamber throat. Run patches until one comes away clean, and then follow with a patch soaked in Triple Action Solution to protect from rust and corrosion. Iosso Premium Brushes consist of cobalt blue nylon fibers to distinguish them from other brands. These brushes are very stiff and thick to hold their shape well and last 10 times longer than wire brushes. They are properly sized and produce better results than traditional wire options. Brushes are available for pistols, rifles, shotguns, and specialty sizes such as chamber brushes for the 6.5 Creedmoor and Grendel. Made in the USA, Iosso products mean more time shooting, less time cleaning. Learn more by visiting iosso.com. By Patrick Meitin
24 | inside firearms | may 2023 market trends | gear report Hammer Targets “ B anging steel” has become a favorite pastime in the shooting sports, and for good reason. It is fun and interactive. Hitting a steel plate provides instant feedback via a distinctive ring, the target then resetting itself for the next shot. There is no trash to collect after, leaving shooting areas litter free and land managers less apt to deny future access. In the past shooters had to visit a shooting range to ring steel, but Hammer Targets provides a highly portable and simple personal target system that can be placed anywhere there is a safe backstop. The Hammer Target original holds a 10-by-8-by-1.75-inch swiveling gong cut from 3/8-inch-thick AR500 steel and set on a shock absorbing neck of cold-rolled steel, and including a hammer deployed support post. That is where the Hammer Target gets its name. A cylindrical 3.5-by-6.75-inch, 3.25-pound vertical driver surrounding the ½-inch support post is used to hammer against a ¼-by-3.5-inch thick base plate and effortlessly drive a foot of steel bar into almost any ground. The anchoring section includes a 1/8-inchthick steel fin to prevent spinning and keep it securely planted. Target sections—target plate, modular support head, vertical driver, and support post—are jointed together and secured with large connector R-pins. This makes the Hammer target easy to disassemble for transport or storage. One of these R-pins secures the sliding vertical driver when not in use to prevent accidentally pinching fingers with the sliding driver while handling. This arrangement also allows replacing parts in the event excessive shooting wears out a particular section of the target system. The assembled target weighs a touch more than 21.5 pounds, so is easy to handle and deploy. The 20-degree angle of the swinging shooting plate makes the Hammer Target inherently safe, bullets deflected into the ground and the swinging plate absorbing much of a bullet’s energy. It is ideal for handgun training or just plinking, easily handling non-magnum handgun calibers up to .45 ACP at 12 yards, and magnum rounds at 25 yards or further. The target is rated for most magnum rifle cartridges at 200 to 300 yards, and shotgun slugs at 50 yards. Non-magnum rifle cartridges may be shot as close as 50-100 yards. The basic rule of thumb is to not shoot the Hammer Target with any bullets exceeding 2,900 fps at the distance being engaged. Shooting steel-core or steel-jacketed, armor-piercing, green tipped or any other hardened bullets will damage the target plate and render it unsafe. Should the plate surface become heavily pitted or a hole shot through it, the plate should be replaced, as it becomes unsafe. When shooting any steel target, wearing quality eye protection is always wise. The Hammer Target was certainly simple to set up and deploy, the vertical driver setting the target system firmly with less than a dozen swift strokes. Shooting the plate produced satisfying rings and safely directed bullets straight into the ground. Learn more by visiting hammertargets.com. By Patrick Meitin
26 | inside firearms | may 2023 hether you are looking for a way to fly, drive, or otherwise transport firearms or are interested in storage options, you need a good gun case. Of course, that also means your customer will be in need of ammunition carrying or storage options, because they can’t run guns without ammo. There are a lot of cases on the firearms market to choose from, but we are here to help. We have compiled some of the latest and most reliable gun and ammo case options into a list to help you along the way with your customers’ storage and transportation needs. BY KAT AINSWORTH STEVENS
may 2023 | insidefirearms.com | 27
28 | inside firearms | may 2023 HARD-SIDED CASES SKB CASES When a customer is transporting multiple rifles or a rifle-bow combo, there’s SKB Cases 3i-4719-8 Double Bow/ Rifle Case. The case itself is made from an injection molded, high-strength polypropylene copolymer resin for durability and resistance to wear and tear. It’s gasket-sealed, watertight, dust tight, and submersible. Layers of rigid foam inside the case protect the contents and also separate the two possible layers of gear so they’re protected from one another. Features of the SKB Cases 3i4719-8 Double Bow/Rifle Case include rugged, molded-in hinges and padlock loops, trigger release latches, and a cushioned grip handle for comfort. The case has an interior length of 44 inches, width of 18 inches, and depth of 6 inches. It’s designed to hold up to four rifles or a combination of a parallel limb bow and rifle(s). An ambient pressure equalization valve is included and this case is created to be resistant to UV exposure, solvents, corrosion, and fungus. It also has wheels for easy portability. Visit skbcases.com to learn more. MTM CASE-GARD The Tactical Rifle Crate from MTM Case-Gard is a fantastic option for storage or transport when flying isn’t on the agenda. This case offers two separate storage layers with the uppermost piece being designed for long gun storage. An eggshell foam liner protects the firearm from scrapes and the lift-out tray style makes it easy to access the lower layer. This case is really designed for a single long gun although it is likely possible to separate the upper and lower receiver on an AR platform rifle to fit more. On the Tactical Rifle Crate’s lower level there are two permanent storage compartments, each of which has a removable partition (meaning these spaces can be separated into four smaller spaces). This lower level of storage is great for ammunition, eye and ear protection, bipods, and whatever else needs to be transported along with the gun. The case measures 39 inches in length, meaning it fits carbines and many other rifles. It has exterior measurements of 43.5-by-14.7-by-11.5 inches and the rifle tray is 39-by-11.7- by-3.1 inches. The lower compartment has 54 quarts of space and the entire case is designed to transport up to 75 pounds of gear. Four durable latches and padlock slots help keep gear safe and contained. Visit mtmcase-gard.com to learn more. LAKEWOOD PRODUCTS Lakewood gun cases have the feel of a soft gun case, but include a hard interior to protect contents from hard knocks, without the weight of standard hard cases. Lakewood Products’ Deluxe Double Scoped Rifle or Shotgun Case is made to be functional, yet convenient. This rugged case has an extra thick foam interior to better secure and protect the firearms within and wheels for ease of transportation. It is designed to be toploading so there is no need to lay the case open to put guns inside and the zipper closure can be secured by putting a lock through the overlapping zipper loops. SKB 3i-4719-8 Double Bow/Rifle Case MTM Case-Gard Tactical Rifle Crate Lakewood Deluxe Double Scoped Rifle or Shotgun Case Magpul DAKA Hard Case LR53
may 2023 | insidefirearms.com | 29 Lakewood Products’ Deluxe Double Scoped Rifle or Shotgun Case has exterior dimensions of 53-by-9-by-12 inches. Each interior gun compartment measures 50-by-2-by-11 inches. Features include Drings so the case can be tied down, a shoulder strap for alternative carry methods, and customizable foam inserts. This case can be purchased shelled in either solid black or TrueTimber Kanati camo exterior. Visit lakewoodproducts.com to learn more. MAGPUL With the DAKA Hard Case LR53, Magpul created and delivered on a hardsided gun case that is superior to most. This case is made for incredible durability and unprecedented customization thanks to the DAKA GRID Organizer. The GRID is comprised of numerous individual EPP (Expanded Polypropylene) end panels, center panels, and blocks. These pieces fit together to form a secure nest for the firearms or pieces of gear placed in the case. And unlike foam inserts, GRID is designed so it doesn’t trap moisture or dirt, and it can be easily cleaned by wiping it off. The layout is endlessly customizable and quick and easy to alter as needed. The exterior of the DAKA Hard Case LR53 is injection molded and rugged with rounded off edges to reduce scraping and snagging. Features include ergonomically designed handles, recessed lock housing, and wheels designed for reliable, consistent performance. The case has four cammed, push-button, durable latches and, of course, padlock and zip tie pass-throughs for security. It weighs 25 pounds completely empty and 28 pounds with the GRID in place. External dimensions are 57.3-by-19.7-by-6.5 inches. This is a user friendly hard case that is designed for versatility and strength. Visit magpul.com to learn more. SAVIOR Some gun owners prefer a hard case that’s disguised as something else, such as the Savior Ultimate Guitar Case. From the outside this looks like a hard-sided guitar case, but it’s designed as a secure rifle case on the inside. The case’s exterior is a high-impact polymer while the interior has polyurethane ester foam sheets. Six latches keep the case closed and there are top and side carry handles for convenience. Its durable wheels are enclosed and created for reliable performance. Features of the Savior Ultimate Guitar Case include a trio of foam inserts so it can be used for different firearms, reinforced padlock loops, and a convoluted upper foam insert to protect contents from damage. This case has internal dimensions of 45-by-17-by-5 inches. Available colors include SW Gray, Obsidian Black, and RAL 8000 Tan. This is a sturdily built option for customers who prefer a more discreet rifle case. Visit saviorequipment.com to learn more. FLAMBEAU OUTDOORS The Range Locker HD Pistol Case from Flambeau Outdoors is precisely what it sounds like: a hard-sided case made for handguns. This is a rugged polymer case created to hold one full-sized handgun. The interior foam can be customized to securely fit the user’s handgun so the gun in question is held firmly in place and protected from damage during Pelican 1720 Long Protector Case Flambeau Outdoors Range Locker HD Pistol Case Savior Ultimate Guitar Case
30 | inside firearms | may 2023 transport. This case is IPX7 waterproof, IP6X dustproof, and D-4169 Schedule A, F, H (impact, shock, and extreme environment protected). It is also MIL-STD-810F water immersion rated, meaning it’s made to withstand 30 minutes at a depth of 1 meter. Features of the Range Locker HD Pistol Case include a PTFE membrane pressure release valve, stainless steel corrosion-resistant hinge pins, and reinforced steel lock hole bushings. Internal dimensions are 12-by9-by-4.6 inches. There are two heavy-duty latches on the opening side of the case and, of course, padlock holes. This case is Zerust infused to make it rust and corrosion resistant for up to five years. Flambeau Outdoors’ cases are made in the USA. Visit flambeauoutdoors.com to learn more. PELICAN Pelican is known for their design and production of ultradurable gun cases, and their 1720 Protector Long Case is a great example of their dedication to quality. This case is large enough to potentially fit more than one long gun or a combination of a long gun and handgun. Its exterior is made from quality polymer made to withstand all kinds of harsh environments and rough treatment, and the interior contains customizable foam inserts. Four well-made latches secure the long side of the case opening, while fold down, over-molded top and side handles make carrying easier. Features of the Pelican 1720 Protector Long Case include easy open double-throw latches, stainless steel hardware and padlock protectors, and an automatic pressure equalization valve to balance interior pressure and keep water out of the case. This long gun case has O-ring seals and is watertight, crushproof, and dustproof. Its interior dimensions are 41.80-by13.58-by-5.33 inches. The case weighs 18.25 pounds without the foam inserts and 23.10 pounds with the foam in place. Foam is made from 1.3 pound polyurethane and the purge vent is made using 3 micron hydrophobic non-woven materials. This case includes reliable wheels so it can be transported more easily. Visit pelican.com to learn more. BROWNING The Crazy Horse Distressed Leather Fitted Case from Browning is technically a hard-sided case, but it is not made from polymer. This gun case is manufactured with a solid wood frame that is covered with distressed leather and lined with wool. It is a gorgeous rifle case made with classic over-unders in mind. Even the straps and end caps are leather and the buckles, hinges, and locks are solid brass. Features of this unique gun case include an accessory compartment for choke tubes, combination locks, Browning Crazy Horse Distressed Leather Fitted Case Voodoo Tactical 36 inch Padded Weapons Case Allen Company Deckers 48 inch Lockable Rifle Case Hogue 10/22 Takedown/AR Tactical Bag KOR Cases VRS 5R Case Insert
black/teal, gray/pink, gray/teal, gray/purple, VTC/black, black/gray, black/blue, and black/coyote. Visit voodootactical.com to learn more. ALLEN COMPANY The Allen Company Deckers 48 inch Lockable Rifle Case is a nice softsided option for customers with longer bolt-actions or shotguns. Thanks to its length, it fits a wide variety of long guns, and because it is a soft case it doesn’t take up much room. This case is made using rugged Endura, which is a lightweight, packable fabric created for durability and water resistance. Thick foam padding protects the rifle from bumps and scrapes and this model also has an American flag print on the narrow end of the case. Features include the ability to lock this soft case by putting a padlock through the loops of the zipper, tough web handles, and a nose loop that can be used to hang it up when not in use. The case’s internal length is 48 inches and the external length is 50 inches. It is 1.5 inches wide and weighs 1.3 pounds empty. This soft rifle case is a great option for hunting or transporting a single rifle to the range. Visit byallen.com to learn more. HOGUE INC. Cases designed for takedown rifles are also useful for AR platforms because the latter can be easily separated into two parts, and used to transport parts as well. The Hogue 10/22 Takedown/AR Tactical Bag is a soft-sided case made for that kind of versatile use. Even better, because its overall dimensions are smaller than those of standard rifle cases, it takes up less space and is easier to carry. It has a solidly woven exterior and dense foam interior padding to protect the gun during transport. The and foam padding for firearms protection. According to Browning, the compartment can also be used for small items such as eye and ear protection. The case includes exterior dimensions of 35.125-by-10-by-4.75 inches. It is listed as compatible with take-down shotguns chambered in .410 bore, and 12, 20 , and 28 gauges. Maximum barrel length compatibility is listed as 32 inches, which includes the choke. This case weighs 13 pounds, 3.2 ounces empty. Visit browning.com to learn more. SOFT-SIDED CASES VOODOO TACTICAL Many gun owners want a soft-sided case with additional storage options and carry handles, and the Voodoo Tactical 36 inch Padded Weapons Case, Custom Series, does it all. This is a soft case designed to hold two rifles on the inside in addition to assorted gear in the exterior padded pockets. It has a tough exterior that is resistant to snags and wear and a lined and padded interior to protect the firearms inside. The closed cell foam padding interior includes a padded center divider to completely prevent contained long guns from contacting one another. The 36 inch Padded Weapons Case, Custom Series, has an external laser die-cut MOLLE system for the easy attachment of compatible products. Three adjustable external pouches can be used to hold spare magazines, ammunition, eye and ear protection, and whatever other items the user needs. Interior accessory pockets, hook-and-loop padded handgun pouches, and hook-and-loop weapon tie down straps are also included. This soft-sided case includes 36-by3.5-by-12-inch dimensions. It’s offered in black/pink, black/purple, P8 4x Prismatic Optic • • Ultra Compact Design • • Lightweight (8oz) • • 4x Magnification • • 4 MOA Hold Over • • Fast & Versatile P8 Reticle • • Modular Mounting Options • • Waterproof (IPX8) • • Fog Proof (Notrogen Purged) • • Shock Proof (.458 SOCOM) • • Flash Filter Included • • Lieftime Warranty • • DEALER INQUIRIES 307.463.2633 lucidoptics.com • Lucid Optics Delivers Again On Target & Under Budget
32 | inside firearms | may 2023 Hogue logo is embroidered on the outside. Features of the Hogue 10/22 Takedown/AR Tactical Bag include expandable exterior pockets with four internal magazine pouches, bar tacking and cross stitching at stress points, and a heavy-duty, reinforced muzzle area. The bag’s YKK zippers can be locked through the loops and there are several D-rings so the bag can be carried in various ways. This bag has an internal length of 26.5 inches and height of 10 inches. Hogue offers it in black, olive drab green, and flat dark earth. Visit hogueinc.com to learn more. CASE INSERTS KOR CASES One of the downsides of cut-out foam liners is that once they’ve been carefully cut to fit a specific model, that’s it. We’ve all been there with a cutout that doesn’t even come close to fitting the long gun we now need to transport. KOR Cases solves that with their VRS 5R foam replacement technology. This insert can be adjusted to fit any firearm, with or without optics, as well as the various pieces of gear that typically go with the gun in question. The company’s patented 5R universal technology is designed as a direct replacement for the foam in compatible cases that the gun is meant to be secured in. It delivers a customizable option that not only snugly fits the gear but also holds it in place. This is an environmentally friendly, customizable solution that eliminates the need to store or own multiple cut-to-fit foam inserts. This isn’t a product that adds significant weight to your load, either. The insert weighs in at 5.6 pounds, meaning it is light enough to not add significant bulk but heavy enough to provide a durable option for transport. The KOR VRS 5R insert works through Vacuum Rigidizing Structure (VRS). This involves a pillow-like design with an exterior made from a durable textile that contains an interior of rigidizing beads. Internal pressure is adjusted as needed via an integrated valve, adaptor kit and separate pump. KOR includes a patch kit in case of a puncture to the pillow but says this is highly unlikely to occur. The KOR VRS 5R measures 50-by13.25-by-3.5 inches, making it compatible with SKB’s dust- and waterproof, indestructible, and rollerwheel-equipped iSeries 3i-5014-6B-E case. That particular case is delivered without lining which is more affordably priced than the company’s foamlined cases. In addition, the KOR insert is compatible with a variety of Pelican cases, Boyt’s H51, Apache 9800, and Cabela’s Armor Xtreme Plus cases. Visit KORcases.com to learn more. AMMUNITION CASES PLANO It isn’t only your customers’ firearms that need storage, but their ammunition, too. The Plano Field Locker Ammo Box is made to do more than just hold 20 or 50 rounds of ammo, it is meant for greater capacity and versatility. This hard plastic ammo case has a sturdy latch on its short opening end, an ergonomically designed carry handle, and even a padded carry sling. The user can choose to fill it with ammo, whether in smaller boxes or loose, or the case can be used to transport both ammunition and spare magazines (or other smaller pieces of gear). The Plano Field Locker Ammo Box has a pressure release valve, waterPelican V250 Vault Ammo Case Berry's Bullets Ammo Box Lakewood Clay Shooter Case Range Bag Plano Field Locker Ammo Box MTM Case-Gard Ammo Crate Utility Box
may 2023 | insidefirearms.com | 33 tight seals, double density foam, and industrial strength latches. Padlock gates are reinforced for an additional layer of security. This ammo case has exterior dimensions of 17-by-11-by-8.5 inches. Plano says it is engineered to meet military specifications and is designed to deliver top-tier protection for ammo. Don’t be surprised if customers want more than one to accommodate a variety of calibers. Visit planooutdoors.com to learn more. MTM CASE-GARD The dark earth Ammo Crate Utility Box was designed especially for ammo storage, but is also ideal for storing shooting, hunting, or survival gear. Two extra strong handles make it easy to carry up to 85 pounds of gear in the 14-by-13.5-by-7.25-inch interior, and they are designed to be stacked high via molded-in stacking ridges. Four hook points make it easy to secure to an ATV. MTM’s tongue and groove O-ring seal system offers exceptional water-resistant dry storage. It also includes double padlock tabs and two strong latches. They are made in the USA from highimpact polypropylene plastic. Visit mtmcase-gard.com to learn more. PELICAN The V250 Vault Ammo Case from Pelican is a fantastic solution for gun owners wanting a case that is made to withstand hard use. This case is designed without sharp edges, so it can be easily stored when not being used. It is made from molded polyethylene with a 3-micron hydrophobic purge vent and stainless steel pins. The O-ring is polymer, and the case is crushproof, dustproof, and weather resistant. The handles are designed ergonomically for comfort and functionality while the push-button latch is both secure and easy to open. Key features include 1.12 pound polyurethane foam, an ABS latch, and a rating for temperatures between 0 degrees Fahrenheit and 140 degrees Fahrenheit. It has interior dimensions of 12.70-by-6.30-by-10.0 inches and an empty weight of 5.23 pounds. Interior volume is stated as 0.46 square feet. This case does have padlock holes which have a diameter of 5/16-inch. It is a well-made case that’s designed to last. Visit pelican.com to learn more. LAKEWOOD PRODUCTS Lakewood’s Clay Shooter Case Range Bag includes side compartments that hold four boxes of shotgun shells each, for a 200-shell capacity. The center compartment holds 200 empty shells, and large exterior storage pockets provide room for glasses, gloves, ear protection, tools, and so forth. The case will float when zipped up, even when full of shells. It holds an adjustable shoulder strap, and measures 14 ¼-by-9.5-by-9 inches. Visit lakewoodproducts.com to learn more. BERRY'S BULLETS Berry’s affordable Ammo Boxes are made from high impact polypropylene to resist cracking, chipping, warping, expansion, or contraction. Four models are offered, one each to store .222/.223 Remington, .350 Legend, .204 Ruger and .300 Blackoutsized ammo; .380 Auto/9mm Luger, .38 Special/.357 Magnum; and .40 S&W, .45 ACP and 10mm Auto cartridges. The flip-top cases hold 100 rounds securely and can be accessed with one hand. The translucent lids allow quick identification of contents, the boxes are stackable, made in the USA and carry a lifetime warranty. They are available with Blue, Smoke, Clear, and Green lid colors. Visit berrysbullets.com to learn more.
34 | inside firearms | may 2023 market trends | gear report Tagua Gunleather Quick Draw 4 in 1 M y wife earned her concealed carry certification years ago, as her former life as a traveling quality-control engineer took her to the very dodgy industrial areas of some very shady towns. We also live in the Constitutional Carry state of Idaho, where I typically pack whether scouting or hunting in the backwoods—where the occasional grizzly bear might still be encountered—or running errands in town. Carrying a handgun on a regular basis means we have been through a lot of holsters— some good, some dismal. Tagua Gunleather’s Quick Draw 4 in 1 is certainly not dismal. In fact, it’s one of the best made and versatile handgun holsters today. It’s crafted from top-quality Argentine cow leather that is not only aesthetically pleasing but made to last. The Quick Draw 4 in 1 is an open-top style holster designed to provide easy access to fitted handguns, or as the name suggests, deploy the firearm quickly when needed. Unlike many modern holsters, the 4 in 1 allows smooth, and especially safe, re-holstering. Like other Tagua Gunleather holsters the Quick Draw 4 in 1 is double-stitched and field tested to ensure it will survive daily use, while also remaining safe. The Quick Draw 4 in 1 serves equally well for open or concealed carry, as its versatile layout allows it to be worn four different ways: inside the waist band using the removable metal spring clip, on a belt at the strong-side hip, cross-draw, or in the small of the back (inside employing the metal clip or outside on a belt). These options allow users to choose the custom fit they need for comfortable carry. The open top design and forward cutout make it compatible with today’s ultra-popular red dot optics, while keeping the barrel fully covered for thorough protection of the firearm’s finish from outside dings or inside perspiration. Despite its heavy-duty construction and gun protection, the Quick Draw 4 in 1 remains remarkably lightweight. A Quick Draw 4 in 1 option is available for more than 22 of today’s most popular handgun brands and models, and retails for just $52.99. This is a multi-fit holster engineered to hold a wide array of handguns, while also providing secure fit and reliable retention for utmost safety. Tagua Gunleather has been crafting quality handgun holsters since 2005, providing old-world craftsmanship at prices shooters can afford. Tagua not only creates classic leather carry and modern concealment holsters made from top-grade leather, but also “eco leather,” and advanced polymer options. Tagua offers the Quick Draw 4 in 1 in leftor right-hand models, and in black or dark brown. It is also covered by Tagua Gunleather’s limited lifetime warranty promising its products are free of material or workmanship defects. To learn more about the Quick Draw 4 in 1, or any of Tagua Gunleather’s wide assortment of holster options, visit taguagunleather.com. By Patrick Meitin
36 | inside firearms | may 2023 market trends | focus on optics Lucid Optics 4x Primatic P8 L ike many shooters of a certain age, I was slow to adapt to dot optics. But then one Christmas our daughter’s fiancée, an Army infantry sergeant, gifted me a high-grade military prismatic dot sight “requisitioned” in Afghanistan, where he’d just finished his latest tour. I appreciated the thought, but set it aside for some time. I eventually mounted it on a Pic-railequipped .22 LR handgun, and liked it enough to move it to an AR-15. Those experiences made me a convert. There are a lot of dot sights available, from budget-priced units to those like my overpriced militarygrade example. Lucid Optics stands out by combining top-grade materials like 6061 aluminum, advanced features, and nitrogen-purged fog- and waterproof durability with a mid-line price point serious shooters won’t balk at paying. The P8 is tough enough to handle the .458 SOCOM. Lucid calls the new P8 a 4x Prismatic Combat Optic that punches well above its weight class. They also point out the P8 brings technological advancements significant enough to warrant its own niche. Lucid uses a mix of polymer and ED glass lenses and top-quality phase corrected silver coated prisms to provide 92 percent light transmission. This results in a remarkably clear and compact (3.4 inches, 8.4 ounces) optic ideal for 3-Gun competition, self-preservation, or hunting. It provides three inches of eye relief to protect shooters from aggressive recoil. After initiating those major optical upgrades, Lucid set out to design the ultimate reticle based on the proven P7 to include eight-position illumination and the company’s hugely popular Blue hue, but providing improved versatility. The P8 reticle is based on the 16 MOA quickacquisition center circle and 9, 12, and 3 o’clock sighting wedges of the P7. Added were a 2 MOA center dot, three 1 MOA reference points inside the circle positioned at 3, 6, and 9 and set 4 MOA down and to each side for wind drift corrections. On the bottom edge of the circle is an 8 MOA down mechanical offset reference. Below that are five cascading dots set at 4 MOA increments, every other ballistic dot bracketed by wedges for quick reference, and set atop a pointed 2 MOA thick center hashmark. These new references allow more precise shot placement in demanding conditions such as wind or moving targets, and confident holdovers at ranges in excess of center zero. It does this while still allowing instant target acquisition and providing 80 MOA of elevation and windage corrections. The P8 includes a versatile mounting system, which allows adding it to any handgun, AR, or other rifle holding a top Picatinny rail (two heights included). The P8’s advanced flash filter prevents sight degradation during nighttime or low-light shooting conditions. The unit operates on a single AAA battery, Lucid recommending a quality lithium battery for optimum performance and 25,000 hours of life. If your customers liked the Lucid P7, they will absolutely love the P8! Learn more at lucidoptics.com. By Patrick Meitin
38 | inside firearms | may 2023 inside the industry | beyond the sale 51Fifty K eith Berry, owner of 51Fifty, says the company got its start completely by accident, an odd admission from an outfit that has advanced the AR platform in ways that have not been witnessed since its inception in 1955. But the initial driving force of 51Fifty has been and remains helping others and giving back. Keith and wife Danielle did not serve in the military or walk the thin blue line, but it is important to them to support those who did or do serve. The beginning spark for 51Fifty originated when Keith set out to make a rifle for his father, a Vietnam veteran, for his 66th birthday. The St. Paul rifle was inspired by Keith’s desire to thank his father for his service and inspiring his love of shooting and the outdoors. This very first build, the 2015 St. Paul rifle, was the beginning of it all, and the inspiration for building uniquely themed, never-to-be-repeated rifles to raise money for veteran and law enforcement causes. Keith says, “It was something my father never would have bought or built for himself. He would give you the last dollar in his pocket, but he would never build himself a custom rifle. So, we started out by tricking him into designing his own rifle by asking him leading questions. The first rifle we built was called St. Paul, with the ship he served on engraved on the side and coated in navy blue with a gold trigger. “The main thing that started moving this in the direction of becoming a company is when the five officers were killed in Dallas in 2016. My wife saw it on the news the next morning, started crying and said we need to do something for these people. We have MANUFACTURERS THAT GIVE BACK BY THE NUMBERS: 8 years benefiting the community $100,000+ total raised so far 8 veteran and law enforcement organizations supported 12 one-of-a-kind custom firearms donated
may 2023 | insidefirearms.com | 39 Keith Berry, 51Fifty owner, and his wife Danielle. Left to right: Mindy Robinson holds “Liberty” with Randy Couture, Tim Jenkins of Grunt Style, and Keith Berry at the 2019 SHOT Show. Left to right: Ryan Weaver, Glen Beck, “Walking Dead” rifle. and Keith Berry with “Struggle.” Keith Berry (left) and Tre Pennie at a Texas Fallen Officer Foundation event with “Ranger.”
40 | inside firearms | may 2023 inside the industry | beyond the sale people in our family who are in law enforcement. So, I reached out and got a hold of a person who is now a very close friend of mine. Tre Pennie from, at the time, the Dallas Fallen Officer Foundation—founder and a 22-year Dallas PD sergeant. And that spun off to the National Fallen Officers Foundation. We built a rifle for those five Dallas PD officers that were ambushed and killed, and it was auctioned off and raised $15,000 for their families.” “And then because of doing that I got invited to the SHOT Show. On that trip I met Randy Couture, and he asked me if I would build a rifle for his G.I. Foundation that helps veterans. It has kind of grown from there.” “We did Liberty, which is a bolt action, engraved by Outlaw Ordnance with the Founding Father’s, Revolutionary War imagery, and the Declaration of Independence wrapping the entire scope. The Liberty rifle ended up making the Xtreme Couture GI Foundation around $18,000 between its auction and donations.” “Shortly after Liberty, we ended up building a gun for the Texas Fallen Officers Foundation for a Texas Tech officer killed while doing a wellness check, and that one ended up going for $18,000—a little Texas Tech AR pistol.” “The following year there was a Fort Worth officer who was killed on his daughter’s 19th birthday in the line of duty while apprehending a robbery suspect. So we built a Texas Rangersthemed rifle and that sold for $26,500, with a matching Desert Eagle 1911 pistol donated by Kahr Arms. Those proceeds went directly to the widow to help pay for her daughter’s mental care after losing her dad.” “We were actually there for that live auction,” Keith said, “and my wife was sitting with her. After the auction my wife hugged her and said, ‘I’m so sorry.’ She asked what my wife was sorry for. Danielle said, ‘I really hoped this would go for even more for you and your kids.’” As for the builds themselves, some of Keith’s favorite charity projects include the Liberty because it was just so intricate and unique. Fanatic is a Walking Dead-themed gun built for United Military Care in Georgia who helps get homeless vets off the streets and prevents them from returning to the streets again. You really need to visit 51Fifty’s website to see these guns and others for yourself, as they must be seen to believed. Each of these special rifles includes endless hours of meticulous work to achieve the incredible detail and design features. The Walking Dead Fanatic rifle, for instance, required David Tidwell of Dallas Airbrush to spend nine months to get all the Dana Loesch handles “Liberty” at the 2019 SHOT Show.
may 2023 | insidefirearms.com | 41 artistry and imagery just so—in addition to the initial over-the-top machining execution. Keith credits his wife for the creative vision of these rifles. “She’ll give me a concept and description, and we’ll figure out layout and the parts needed. David Moore, owner of Optimum and our business partner, and I do the design engineering, I do the laser engraving on some of them, or Outlaw Ordnance will do the larger scale projects, and she does the painting, adding her female touch.” The company has continued to grow. During conversations with law enforcement and members of the military, Keith began to hear about the problems they experience with the M4 and AR platforms. He started asking about what they would like to see and used that input in the design concepts of their rifle platform. Three years of engineering went into these guns. In short order, 51Fifty was selling to the public through its network of dealers and distributors. Presently the company has its first demos out for military trials. Becoming a 51Fifty dealer is easy. “They can call or email,” Keith says, “We’ll send them a dealer agreement. We require no minimum buy-in. Dealers sign the dealer agreement, and they can start with one rifle, or any number of accessories like scope mounts, sights, or handguards. They can order as much or as little as they need or want to get started with our products.” 51Fifty’s affiliation with Optimum means that lineup of products is extensive, including complete rifles, barreled uppers, handguards in eight different lengths, patented scope mounts (cantilever and standard scope mounts with deployable bubble level) with multiple MOAs, huntingstyle rings, patented flip-up sights, and more. The company is continually developing additional accessories. The newest rifle introduced at SHOT Show by Optimum and 51Fifty is the AK/AR, which is an AR-AK hybrid. “We jokingly say if you like AKs but want an accurate one, this is your gun” In addition to the AK/AR, 51Fifty offers their refined AR systems, from entry level models to those holding more features. The entry-level Patrol Series includes a standard MIL-SPEC charging handle and buffer tube, HIPERFIRE 4.5-pound trigger, and more. The more advanced Apex line is fully suppressor-optimized out of the box and sells in the $1,800 to $1,900 range. These guns come with a Dead Air Suppressors muzzle brake, a Rapid Action Cam (R.A.C.) system, silent buffer system, ambidextrous controls, fluted barrel with a single feed ramp, a 2-pound HIPERFIRE trigger, and a suppressor-optimized charging handle. “We started working to make a better AR platform, called the EVOLVE, and we’ve never stopped trying to improve it. They include ARCA handguards with integral 45-degree red dot mounting and M-LOKs down both sides of it. We removed the little divider in the feed ramp, which eliminated the largest cause of jams or misfeeds. Our rifles feel amazing. “We design from real-world input. Our mag well is shortened an inch and flared, and the trigger guard is enlarged. Everything in our guns is designed with real-world input from people who need it to do their job, protect or save lives. And everything in our product line is 100 percent American made.” Randy Couture with a lucky auction winner. DC Project Foundation auction winner Sarah Moe. At a Texas Fallen Officer Foundation live auction event with “Texas Tech.”
42 | inside firearms | may 2023 inside the industry | beyond the sale Keith reminds other manufacturers, dealers, or individuals that there is a lot they can do to help give back. “We obviously make the uppers, lowers, and handguards for the newer charity guns. We could not have done everything we have without the help of other companies. We have had parts donated by several to help, such as Uintah Precision, Elftmann Tactical, Athlon Optics, Swampfox Optics, Unique ARs, and VSeven Weapons, to name a few. The charities we work with are always looking for stuff to give away for table prizes, goody bags and raffle items. There’s plenty of need out there, and it all goes to important causes.” Keith and Danielle Berry got into the gun industry unintentionally. They did not start a gun business to get rich— they got into it because they wanted to help do their part. As they became more successful, they only wanted to do more, to work with charities that donate 100 percent of proceeds to help veterans or officers—the people who need it. “I hope this inspires people or companies to do more or get more involved. There is much more that can be done, that should be done, to help our veterans and our law enforcement community.” Auction winners Nate and Christine Schmidt.
may 2023 | insidefirearms.com | 43 firearm care | market trends Liberty Lubricants BoreCORR Barrel Savers F or decades I lived in the dry Southwest, where annual rainfall topped 7 inches and relative humidity generally hovered under 25 percent. Gun oil was used sparingly, as firearms collected dust that was more problematic than rust. After moving to northern Idaho, with its 30-plus inches of annual precipitation and humidity in the 60-70 percentiles, I quickly discovered rust accumulated on unattended guns overnight. Given those realities I was thrilled to discover Liberty Lubricants’ Liberty BoreCORR Barrel Saver. This patent-pending technology is new from Liberty Lubricants for 2023, a company that also offers Gunsolve Xtreme Dry-Film and Bio Solent, H.L.P. synthetic gun oil, various cleaning kits, and other gun-care products. The BoreCORR is a combination of anti-corrosion barrel cable and safety flag. Slip the polymer cable down the bore of any firearm and barrel interiors are protected from rust and corrosion, while a bright-orange laminated flag measuring about 2.5-by-4 inches provides instant verification a firearm is unloaded and the chamber blocked. The flexible bore cable resembles tough weed-trimmer line, so it won’t break or wear out, and the polymer material won’t damage bore rifling. The cable is flexible enough that should it prove too long for a larger diameter bore, especially those found on pistols or shotguns, it can simply be doubled up and reinserted to provide still more bore protection. This cable is infused with a corrosion inhibitor that emits its protective vapor for up to 2 years/24 months. This inhibitor fills the bore with a fine vapor and applies a micro coating to interior surfaces that repels and inhibits rust and corrosion, but does not produce a conspicuous lubricant layer like gun oil. The safety barrier is so thin no fouling shots are required to begin shooting or hunting, even after the firearm has been in long-term storage. The BoreCORR offers economical firearms protection, priced from $6.99 to $9.99 each (handgun and long gun), $14.99 for a handgun/ rifle set, or $17.99 to $24.99 for three packs (handgun and long gun). Handgun BoreCORRs measure 10 inches long, allowing them to be double looped into shorter barrels, while long gun versions are 24 inches long to accommodate rifles and shotguns. The BoreCORR cable is small enough to comfortably fish down even .17-caliber varmint rifles, like my .17 HMR and .17 Hornet. Liberty has a longer version in the works for doublebarreled firearms, allowing snaking a single BoreCORR down one barrel and up the other, eliminating the need for two BoreCORRs for complete protection. BoreCORR Barrel Savers are ideal for longterm storage and welcomed during travel. Liberty reminds users to not use the BoreCORR in a hot barrel or allow the action to slam shut while the BoreCORR is in place, as it will damage the plastic cable. BoreCORR safety flags can be ordered with customized labels for gun clubs or private ranges with a minimum order of 1,000. Take it all in by visiting liblube.com and borecorr.com. By Patrick Meitin
44 | inside firearms | may 2023 market trends | gear report KOR Cases VRS 5R Case Insert T raveling with firearms, whether commercial airliner or gear-stacked vehicle, requires a quality gun case. For airline travel, cases must withstand the devil-may-care attitude of hurried baggage handlers, while protecting firearms from stacked and shifting gear, is important even while driving to a destination. There are some great options available, but a universal problem with even the best is shifting contents, which often results in contained gear knocking or rattling together, marring firearm finish at best, or upsetting scope zero at worst. KOR Cases offers a solution, eliminating the need for custom-cut foam liners for a just-right fit of any firearm and accompanying gear. KOR VRS 5R foam replacement technology allows using existing gun cases while providing a perfect fit and more secure transport of any long gun. The KOR insert is adjustable to any firearm shape or attached optic, as well as gear normally carried with that firearm, like bipods, ammo boxes, or detachable magazines. The ingenious system requires owning just one case for all firearm needs, saving storage space and money. Patented VRS 5R universal technology replaces the lower or bedding layer of foam in compatible cases and provides a customizable option that easily conforms to any contents, surrounding and firmly holding them in place from shifting during handling. This translates into an environmentally friendly, tailor-made solution for any rifle or shotgun, and eliminates the need to store several cut-to-fit foam inserts. Think of the KOR insert as a protective nest that surrounds firearms and attached optics to keep them safe and ensure scopes maintain zero after rough transport. The KOR insert does this without adding undue weight to the case— the insert weighs just 5.6 pounds. The KOR VRS 5R insert works through Vacuum Rigidizing Structure, the VRS in the name. The KOR insert is comprised of a “pillow” including an exterior constructed with a tough mil-spec textile, which holds an interior fill of rigidizing beads. An integrated valve, adaptor kit and separate pump allows decreasing or increasing the internal air pressure of this pillow. Inflate the exterior shell, place a firearm and accessories where they are wanted, gently work into the internal beads, and then deflate to the tension desired to hold contents firmly in place. KOR includes a patch kit in the unlikely event of a shell puncture. As for the KOR insert, it measures 50-by-13.25-by-3.5 inches, which proved a perfect fit for SKB’s dust- and waterproof, indestructible, and roller-wheelequipped iSeries 3i-5014-6B-E case, which is delivered without lining at a considerable savings over the company’s foam-lined cases. The KOR insert is also compatible with several Pelican options, Boyt’s H51, Apache 9800, and Cabela’s Armor Xtreme Plus cases. KOR is an American owned and operated business headquartered in Scottsdale, Arizona, and every product is made by hand with the utmost attention to detail and quality. KOR is involved in their community and committed to giving back to wildlife conservation, education, and veterans. Check them out by visiting korcases.com. By Patrick Meitin
may 2023 | insidefirearms.com | 45
46 | inside firearms | may 2023
may 2023 | insidefirearms.com | 47 S ilencers, also known as and likely better described as a “suppressor,” have always been something of an enigma in the firearms world. The inventor of the silencer, Hiram Percy Maxim, also called it a “muffler,” and it works in much the same way as an automobile exhaust system. I am told that ATF currently does not recognize the term “suppressor” for these items, only “silencer” and “muffler.” On one hand, these relatively simple instruments are seen by many as the implements of evil depicted by Hollywood, while many hunters and shooters know the suppressor to be a valuable tool with many advantages. Suppressors, like many things in the firearms arena, has been fighting a bad rap since day one. It is past time for a change on this. Suppressor Physics 101 To bring you up to speed on this topic, I’ll offer a short science lesson. When a gun is fired, the loud boom we associate with this is caused by gases from the ignition of the propellant (gunpowder) as they rush out the end of the muzzle and meet an oxygen-rich environment. The muzzle-mounted suppressor briefly captures these rapidly expanding
48 | inside firearms | may 2023 gases and, through a series of baffles, release them at a slower rate. This greatly reduces the noise level of a rifle or handgun but does not completely eliminate shot noise. The sound we are unable to control comes when the bullet breaks the sound barrier, which creates a sonic boom and a loud crack of around 150 decibels (dB). Suppressors cannot and do not reduce this sound, though it typically happens away from the shooter, making it less obnoxious. The sound is akin to standing 50 to 80 yards behind someone shooting a firearm. Temperature and humidity can affect the speed at which the sound barrier is broken, but in general this occurs at about 1,100 fps. Shooting “subsonic” ammo with a velocity of less than 1,100 fps eliminates the sonic boom. According to the Occupational Safety & Health Administration (OSHA), the level of noise that is safe to the human ear is 140 dB. So how much does the suppressor reduce the sound of a gunshot? Depending on the load and firearm used, the average dB for a .308 Win is about 160. Most suppressors reduce a .308 Win’s dB level by at least 30, resulting in dB levels well below OSHA’s standards. Most shooters agree that using a suppressor allows shooting comfortably without hearing protection, and this is a big plus. A fringe benefit of using suppressors is they also reduce recoil and muzzle jump—usually providing about 65 to 75 percent of the effect of a quality muzzle brake. Recoil and noise are typically the two biggest issues for new shooters, making these features even more important. Old shooters (like me) try to downplay our fear of recoil, but the truth is 99 percent of us do not enjoy getting pushed around by the recoil of many firearms. We see it time and again while instructing new shooters. When handed the weapon the first thing they ask is, “Will it kick?” Old, stubborn shooters (again, like me) might act like it doesn’t bother them, though many have a lifelong flinch to show for it— an accuracy-eroding jerking reaction while pulling the trigger. Suppressors can help with this. Bottom line is the more comfortable the shooter is with the firearm the better they will shoot. It also makes shooting a lot more fun, and fun is really the point of any shooting. The Path to Ownership As a suppressor dealer, your first challenge will be calming a potential customer’s apprehensions of the somewhat tedious process of applying to own a suppressor (the government is involved after all). Paperwork, background checks, and fingerprinting are intimidating for some. The fact is, it doesn’t have to be—for the customer, or the dealer. The process is certainly easier than it was just a year and a half ago. With the advent of the ATF eForm 4 those interested may now go to dealer who has the capability to submit the necessary paperwork online, including fingerprints, and fully process applications, pay for the NFA tax stamp, and await delivery of the suppressor. As I write this, dealers are reporting the current wait time for applications to clear eForm 4 background checks is about 9 months. When a customer’s application is approved using this method both the customer and dealer Wyoming Arms 4 Squared Gemtech MIST-22B Banish 22 Rimfire Wyoming Arms 5 Squared Titanium Banish 30 Caliber B&T Reduced Backpressure System (RBS)
may 2023 | insidefirearms.com | 49 will be notified via email. Forty-two states currently allow suppressor ownership, and 40 of those states allow you to hunt with them. The usual progressive suspects—California, Illinois, New York, Massachusetts, Rhode Island, New Jersey, Delaware, and Hawaii—still prohibit the sale and possession of suppressors. Florida and Ohio were the most recent states to make them legal. This has made them hot ticket items for an increasing number of shooters, and a fresh revenue source for any gun shop owner. Here is a sampling of some of the great products available for 2023. Rimfire Options n WYOMING ARMS The 4 Squared Aluminum Suppressor from Wyoming Arms represents one of the most compact and lightweight rimfire suppressors on the market today. It is also exceptionally affordable with an MSRP of just $359. Its biggest selling point is its 4-inch length and 1-inch tube, all with less than a 4-ounce weight. It is so light, shooters will hardly know it’s there. It includes rugged aluminum construction and is designed specifically for hunting with .22 LR, .22 Magnum and .17 HMR rifles. It includes ½ x28 direct thread mount. Learn more by visiting wyomingarms.com. n GEMTECH The Gemtech MIST-22B is a signature suppression system designed for use on the Browning Buck Mark pistol. The MIST-22B replaces the standard barrel with a barrel/ suppressor combo, designed to provide superb suppression in a compact package. Due to its short three inch barrel length, all .22 LR ammunition with a factory listed velocity of 1,600 feet per second or less will deliver subsonic performance. The patented stainless steel G-CORE design is durable, easy to clean, and light weight. The MIST-22B delivers the same accuracy and reliability with a wide range of .22 LR ammunition that shooters have come to expect from the Browning Buck Mark. Learn more by visiting gemtech.com. n BANISH The Banish 22 Rimfire suppressor is designed for use with rimfire pistols and rifles chambered for .22 caliber and smaller cartridges, as well as the .17 HMR, .22 Hornet, and even FN’s 5.7x 28mm. It is also rated for full auto. Using ½x28 threads for direct attachment, the BANISH 22 is made from lightweight titanium, weighs just 4.1 ounces, measures one inch in diameter and 5.375 inches long. This means you barely notice it’s installed, save the sound reduction provided. Tests have shown that the Banish 22 brings sound down to about 120 decibels, which is just 10 decibels more than a BB gun. Essentially, this is as close to “Hollywood quiet” as you can get. The Banish 22 was designed specifically to maximize customer’s time shooting and minimize their time cleaning. Inside the tube are eight baffles that are engineered for a precise fit to keep lead debris and carbon buildup to an absolute minimum. Learn more by visiting silencercentral.com. SilencerCo Harvester EVO Griffin Armament Bushwhacker 36 Universal Gemtech Newtron 7.62 Nosler SR-30Ti B&T Super Quick Disconnect (SQD) HUXWRX CA$H 9k
50 | inside firearms | may 2023 Centerfire Ready n WYOMING ARMS Wyoming Arms owner Jeff Leisy admits his 5 Squared Titanium Suppressor is not the quietest on the market, but it is certainly quiet enough to require no hearing protection while hunting. It is also one of the smallest .300 Win Magrated cans out there, measuring just five inches long, one inch in diameter, and weighing a mere five ounces. It is also quite affordable for a titanium model, retailing for just $699. The titanium construction not only makes it feathery light, but ultra durable. This is a hunting suppressor designed to provide the smallest and lightest package possible. Learn more by visiting wyomingarms.com. n BANISH The Banish 30 Caliber works with rimfire and centerfire cartridges from the .17 HMR to .300 Weatherby Magnum and can be configured in two different lengths. Internal testing shows that the Banish 30 reduces the report of a .308 Winchester by a minimum of 34 decibels. The 30 comes as a 9-inch suppressor holding eight baffles, but if you will be shooting suppressed in tighter, confined spaces or hunting blinds, it easily breaks down into a 7-inch configuration with six baffles. This suppressor also weighs considerably less than most suppressors of similar size, as it, like other Banish suppressors in the lineup, is made from a strong titanium alloy for durability in an extremely light unit. In the full configuration, this suppressor weighs 14 ounces; in the short configuration it weighs just 11 ounces. Learn more by visiting silencercentral.com. n B&T USA B&T’s latest commitment to suppressor innovation is the Reduced Backpressure System (RBS). RBS technology is a leap forward in reducing the amount of back blast composed of carbon monoxide and ammonia hydrogen cyanide, as well as the content and composition of metals in the dust emitted from various small arms weapons systems during prolonged firing that the shooter is subjected to. All RBS Suppressors feature a lowpressure chamber design to absorb a substantial amount of gas, thereby reducing back pressure. This design significantly minimizes or eliminates excess gas pressure at the charging handle and ejection port, thereby significantly minimizing potential respiratory problems caused by the inhalation of exhaust gases. This makes the RBS a top choice for gasoperated rifles and also bolt-action rifles. Learn more by visiting bt-usa.com. n SILENCERCO SilencerCo’s Harvester EVO is a lightweight suppressor designed for hunters and precision shooters. This product is the successor to the company’s Harvester 300 and is enhanced to include a few key features. Accommodating calibers ranging from .223 Remington to .300 Winchester Magnum, the Harvester EVO is the ideal suppressor for centerfire rifles up to .30- caliber magnum bolt-guns, among others. Consumer feedback on previGriffin Armament Revolution Thunder Beast Fly 9 B&T Miniature Assault Rifle Suppressor (MARS) SilencerCo Velos LMP HUXWRX HX-QD 556k