Contents■ welcomeA Celebration of Archery Like No OtherLetter from the presidentWelcome to ATA Show Week 2026Letter from the trade show director■ ata staff & boardATA Staff ProfilesATA Board of Directors■ informationGeneral InformationExhibitor & Attendee ServicesFood Court Hours & Offerings■ promotionsSUPER DEAL Gift CardSave BIG at the show!■ eventsDaily ScheduleATA’s Industry CelebrationFeaturing country music star Chase Rice‘Dream Come True’Compound Mixed Team Added to the2028 Olympic Games in Los AngelesRushmore Rumble BringsWorld-Class Archery to IndianapolisS3DA Indoor OpenDebuting at the2026 ATA Show■ advocacyATA Policy WinsBuilding the Future of Archery in 2025Leveling the FieldHow the End of the De Minimis ExemptionStrengthens the U.S. Archery Industry■ gearThe Rise of CrossbowHuntingUnderstanding a Changing MarketIs It Time to UpgradeYour Gear?BY JACKIE HOLBROOKCompound Bow ArrowsBY P. J. REILLYTypes of CompoundBow SightsBY P. J. REILLY■ exhibitorsExhibitorAlphabetical ListingShow Floor MapExhibitorNumerical Listing8101212141616182022263234242830363840425266The 2026 ATA Show Guide was produced by Apollo Creative, Inc., pubishers of Inside Archery, in partnership with the Archery Trade Association. Though every effort has been made to ensure the accuracy of this show guide, the ATA Trade Show and the publisher cannot be held responsible for any errors or omissions. All rights reserved. Contents may not be printed or otherwise reproduced without permission of Apollo Creative, Inc. and Archery Trade Association. Interested in advertising in next year’s Show Guide? Contact Stephen Mack at [email protected] or 719-495-9999, x1.4 ● 2026 ATA SHOW GUIDE
8 ● 2026 ATA SHOW GUIDE● welcomeA Celebration of Archery Like No OtherOn behalf of your ATA staff and Board of Directors, welcome to ATA Show Week 2026. Thank you for attending the largest archery-only week of events in the world for retailers, manufacturers, competitors, bowhunters and archery enthusiasts.This year, we’ve made some exciting changes which has allowed the ATA Show to grow into a weeklong celebration of archery. The first half of the week is dedicated to retailers, beginning with the ARRO and NABA buy group shows on Tuesday, followed by the newly condensed twoday ATA Trade Show on Wednesday and Thursday. That’s three shows in three days exclusively for retailers.The back half of the week will focus on the end user, our customer. The Archery & Bowhunting Supershow, presented by Bowhunters United, takes place Friday and Saturday in the same exhibit hall as the ATA Trade Show, featuring the same exhibitors. This is the largest gathering of archery exhibitors in the world, here to showcase their full product lines and drive attendees to their local archery shop.Many exhibitors are offering special incentives and rebates redeemable at participating archery retailers.To make it easy for customers to find shops in their area, ATA-member store locators have been placed throughout the show. The excitement continues with the S3DA Indoor Open on Friday and the NFAA Rushmore Rumble running Friday – Sunday, bringing thousands of target shooters and their families to the Archery & Bowhunting Supershow and adding even more energy to this incredible week.Together, these six events in six days make up ATA Show Week, touching every corner of the archery and bowhunting industry for a Celebration of Archery like no other. With seminars, certifications and additional activities happening daily, be sure to review the schedule of events so you don’t miss a thing ATA Show Week has to offer. Thank you for being a part of it, and I invite you to stop by the ATA booth for more information about ATA Show Week and the many programs and services the ATA offers for retailers, manufacturers and consumers.Thanks for being here!Jeffrey PoolePresident & CEO
10 ● 2026 ATA SHOW GUIDE● welcomeWelcome to ATA Show Week 2026I’m glad you’re here. This is my first ATA Show as Trade Show Director, and it’s the first year we’re bringing everything together under a new banner: ATA Show Week. We’ve been working toward this for months, and it’s exciting to finally share it with you.If you’ve been to the ATA Show before, you’ll notice the familiar energy—retailers walking the floor early, exhibitors tightening up booths, and old friends reconnecting in the lobby. But you’ll also feel something new. This year, we’ve added events that bring the full archery community together in one place for the first time.At the center is the ATA Trade Show, the business hub where new products launch, orders get written, and the direction for the season starts to take shape. That part hasn’t changed.What’s new are the events that now surround it. The Archery & Bowhunting Supershow opens the doors to fans and bowhunters who want to see and try the same products exhibitors are showcasing on the trade floor. The S3DA Indoor Open and NFAA Rushmore Rumble bring young archers, competitors, and a fresh surge of energy into the building. All of it together creates a full-week experience we’ve never had before.My team has put a lot into building this first year of ATA Show Week. They’ve been in the details since earlier this year—floor plans, logistics, problem-solving, and making sure the week runs as smoothly as possible. They care deeply about this show and the people who make it worth doing.But this is also your show. We want your feedback—what works, what doesn’t, what makes your week easier, and what you’d like to see added. ATA Show Week will grow and improve based on what you tell us. Your insight helps us keep building value for retailers, exhibitors, and the wider archery community.Thank you for being part of the newly expanded ATA Show Week. I’m excited to see the energy and momentum this new format brings to our industry, and I’m glad we get to share this week in Indianapolis together.Tom MyroniakTrade Show DirectorArchery Trade Association
12 ● 2026 ATA SHOW GUIDE● ata staff & boardKurt SmithDirector ofIndustry Relations● Manages programs that strengthen industry relationships,advance education, and supportprofessional growth.Nicole NashSenior Manager of Outreach● Manages programs, grants, advocacy efforts and related member resources.Jody WestSenior Managerof Marketingand Communications● Manages the strategic planning and execution for marketing and communications initiatives.Sarah HaalaTrade Show andMembership Manager● Manages ATA Show operations, monitors the info inboxes and assists with membership applications.Taylor WalstonCommunicationsSystems Manager● Manages ATA communication platforms, including website editorial and design, while creatingarticles and other editorial content.Eric DobberfuhlSales Manager ● Manages sales strategies and sponsorship opportunities to support the ATAShow and membership growth.Hunter WardCommunications Manager● Manages messaging across email, newsletter, and social media platforms to engage members.ATA Staff ProfilesJeff PoolePresident and CEO● Leads the Association with a focus on strategic direction, organizational excellence, and industry advancement, ensuring the mission and members remain at the center of all efforts.Dan ForsterVice President andChief Conservation Officer● Works with elected officials and government agencies on the state and federal level to create and implement policies that expand archery and bowhunting opportunities throughout the country.Jennifer MazurSenior Director ofOutreach and Education● Directs the strategyand development of all outreach and education initiatives.Becky LuxDirector of Finance● Directs the ATA’s finances including all budgets,employee benefits and payroll.Kim WatsonMembership Director● Directs strategies andpolicies for membership focusing on the engagement, retentionand recruitment of our members.Tom MyroniakTrade Show Director● Directs strategies and policies for the ATA Show from the planning stage to on-site execution. Tristan AsburyDirector of Marketingand Communications● Leads the strategy, direction, and execution of all marketing and communications efforts.● BOARD MEMBERSJonathan Lene• CHAIRMANBear ArcheryJames McGovern • VICE CHAIRRinehart TargetsTeresa Williams • VICE CHAIR3Rivers ArcheryKeith ArnoldTenPoint CrossbowsJustin GormanKinsey’s Inc.Jason HarrisRevelystSteve LambethWildlife Research Center, Inc.Aaron LuckyEaston Technical Products, Inc.Joel MaxfieldMathews, Inc.Dale MorrellMorrell Manufacturing, Inc.Andrew SibbleOuttechJeff SuiterPure Archery Group● BUY GROUPSGary KinardNABAWill MoultonARRO● RETAIL COUNCIL ECJeff GreerMusic City ArcheryWayne PiersolArchery Only● MULTI-CHANNEL RETAILERSRod HartlScheel’sDarren HoganBass Pro ShopsATA Boardof Directors
14 ● 2026 ATA SHOW GUIDE● informationDATESJanuary 7-11, 2026LOCATIONIndiana Convention Center100 South Capitol Ave., Indianapolis, IN 46225(317) 262-3400 • www.icclos.comHOSTED BYArchery Trade AssociationP.O. Box 70, New Ulm, MN 56073-0070(866) 266-2776 • ATAShow.comBADGES, WRISTBANDS& REGISTRATIONHoosier LobbyEveryone entering the 2026 ATA Trade Show must wear an official ATA Trade Show registration badge or wristband. Credentials must be worn and visible at all times. Additional access to events, function spaces or meeting rooms will be limited by creditial type.Those who have preregistered and have an Express Pass can pick up their badge outside Exhibit Hall I in the Hoosier Lobby. New member applications will not be accepted or processed on-site.Wristbands will be used for all exhibitors and setup help on Monday and Tuesday only. Each day will be a different color. Wristbands will be handed out at the registration desk. Anyone on the Show floor beginning on Wednesday must have an official ATA Trade Show badge.COAT CHECKConference Room West. Coat check hours: ■ Wednesday, Jan. 7, 7:00am – 10:00pm■ Thursday, Jan. 8, 7:00am – 8:00pm■ Friday, Jan. 9, 7:00am – 8:00pm■ Saturday, Jan. 10, 7:00pm – 8:00pmPRESS ROOMRoom 141Press room hours: ■ Wednesday, Jan. 7, 7:30am – 6:00pm■ Thursday, Jan. 8, 7:30am – 6:00pm■ Friday, Jan. 9, 9:00am – 7:00pm■ Saturday, Jan. 10, 8:00pm – 6:00pmThe Press Room is open to all media professionals. Exhibitors are encouraged to drop off and display press materials during open hours.NEW PRODUCT LAUNCHUNVEILING AND HAPPY HOURCrossroads Corridor■ Tuesday, Jan. 6, 4:00pm – 6:00pmJoin us for FREE beer, networking, and entertainment by Nate Hosie! While there, see the newest products of the year before anyone else. Our New Product Launch Unveiling and Happy Hour event will take place the evening before the Trade Show opens, making it the premier kickoff event to ATA Show Week.NEW PRODUCT LAUNCHSHOWCASECrossroads CorridorThe NPL Showcase is the first stop attendees will make to discover the standout items debuting atthe 2026 ATA Trade Show. Displayed right nextto the registration desk, these products will be available for viewing throughout ATA Show Week. Sponsored by: Martin Archery, Obsession Bowsand Allure Decoys.FEATURED PRODUCTSBooth 1147The Featured Products booth serves as a product preview for attendees to evaluate the latest products and gather information, all in one place, beforevisiting exhibitors’ booths. The Featured Products booth is on the Show floor and is open for viewing during Show hours. ATA PROGRAMS & SERVICESBooth 847The ATA Programs and Services Area on the Show floor highlights the many ATA-member programs working to boost your business by growing and promoting archery and bowhunting nationwide. Coffee Talks take place in the ATA Programs and Services Area as well. These small group discussions are designed to be collaborative, tackling industry hot topics along with educational opportunities to help you and your business in areas like marketing and retail growth.ATA’S INDUSTRY CELEBRATIONSagamore Ballroom (2nd Level)■ Wednesday, Jan. 7, 6:00pm – 9:00pmKick off the New Year with the ATA Industry Celebration event (members-only), presented by Mossy Oak. This high-energy event will featurean exclusive performance by country music star Chase Rice — brought to you by Barnett Crossbows, Buck Commander, Buk Ops, Martin Archery, Obsession Bows and Allure Decoys. Mark your calendars for an unforgettable evening filled with FREE food and drinks, music, networking, industry awards and new friends as the archery industry comes together to celebrate!ARCHERY & BOWHUNTINGSUPERSHOWNew for 2026, this public event lets bowhunters, target archers, and outdoor enthusiasts explore top brands, see full product lines, and connect directly with leading manufacturers. Attendees can use the on-site dealer locator kiosk to find nearby ATA member shops and purchase the products they discover on the Show floor. The event runs alongside the NFAA Rushmore Rumble and S3DA Indoor Open tournaments, making it the ultimate experience for competition and gear enthusiasts alike!RUSHMORE RUMBLEExhibit Halls D-E■ Friday, Jan. 9■ Saturday, Jan. 10■ Sunday, Jan. 11NFAA’s high-energy Rushmore Rumble tournament heads to Indy, drawing global archers and adding excitement alongside the Archery &Bowhunting Supershow.S3DA INDOOR OPENExhibit Hall J■ Friday, Jan. 9Held alongside the Archery & Bowhunting Supershow, the S3DA Indoor Open welcomes youth throughout the country to participate at the centerof the industry’s largest gathering. COMPLIMENTARY WI-FIThe ATA provides free Wi-Fi throughout theexhibit halls, lobby areas and meeting rooms ofthe ICC for email and web browsing. Select “2026 ATA” from the available wireless networks.No password is required.FUTURE ATA TRADE SHOW DATES■ 2027: January 7-9, Indianapolis, IN■ 2028: January 7-9, Indianapolis, INGeneral Information
16 ● 2026 ATA SHOW GUIDE● informationExhibitor & Attendee ServicesBUSINESS CENTER - RICOHLocated next to Meeting Room 111Printing/Copying, Shipping,Laminating, Scanning, Posters,Banners, RentalsMonday, January 57:30am – 6:30pmTuesday, January 67:30am – 6:30pmWednesday, January 77:30am – 6:30pmThursday, January 87:30am – 6:30pmFriday, January 97:30am – 6:30pmSaturday, January 108:30am – 7:00pmSCOOTER RENTALINFORMATIONIndy Scooter Rentals11703C Pendleton PikeIndianapolis, IN 46236317-855-3158Indyscooterrental.comFIRST AID STATIONDial 3350 from any red phone throughout the building in Hallways/Lobbies.LOST & FOUNDPlease see the Registration Deskduring Show HoursHERITAGE & ICCLOSSERVICE DESKLocated in back of Exhibit Hall HMonday, January 57:30am – 8:00pmTuesday, January 6 7:30am – 8:00pmWednesday, January 78:00am – 6:00pmThursday, January 88:00am – 9:00pmFriday, January 99:00am – 7:00pmSaturday, January 108:00am – 10:00pmSunday, January 117:00am – 1:00pmMon, Jan 5 Tues, Jan 6 Wed, Jan 7 Thurs, Jan 8 Fri, Jan 9 Sat, Jan 10 Sun, Jan11GRAB N GO/COFFEE - Hoosier Lobby 8am - 6pm 8am - 6pm 7am - 6pm 7am - 6pm 9:30am - 7pm 8:30am - 6pm CLOSEDGRAB N GO/COFFEE - Wabash Lobby CLOSED CLOSED CLOSED CLOSED CLOSED CLOsed 7am - 3pmCROSSROADS BISTRO CLOSED 10am - 2pm 7am - 3pm 7am - 3pm 10am - 6pm 8:30am - 6pm CLOSEDCAPITAL FOOD COURT CLOSED CLOSED 8am - 6pm 8am - 6pm 10am - 7pm 9am - 6pm CLOSEDFood Court on the Floor - Hall KBBQ CLOSED CLOSED 8:30am - 6pm 8:30am - 6pm 10am - 7pm 9am - 6pm CLOSEDSAMANOS BREAKFAST (Mexican) CLOSED CLOSED 8:30am - 6pm 8:30am - 6pm 10am - 7pm 9am - 6pm CLOSEDMAMBOS (Chinese) CLOSED CLOSED 8:30am - 6pm 8:30am - 6pm 10am - 7pm 9am - 6pm CLOSEDPAST GLORY (Italian) CLOSED CLOSED 8:30am - 6pm 8:30am - 6pm 10am - 7pm 9am - 6pm CLOSEDCURRY BOWL CLOSED CLOSED 8:30am - 6pm 8:30am - 6pm 10am - 7pm 9am - 6pm CLOSEDTHE NUTTY BAVARIAN CLOSED CLOSED 11am - 4pm 11am - 4pm 11am - 4pm 11am - 4pm CLOSEDFood Court Hours & Offerings
18 ● 2026 ATA SHOW GUIDE● promotionsSUPER DEAL Gift CardEach ATA-member retailer company will receive one Super Deal Gift Card with a minimum value of $150 to be used with any order or special offer from participating exhibitors. Get your Super Deal Gift Card with your Big Buck Tags coupon book at Retailer Pick-up, next to Registration. Then head to the exhibit hall to explore deals, determine the best deal for you, and return to that booth to redeem your onetime use card. Don’t miss your chance to SAVE BIG at the 2026 ATA Trade Show!SCAN THE QR CODE FOR AN UPDATED LIST OF PARTICIPATING EXHIBITORS
20 ● 2026 ATA SHOW GUIDE● eventsDaily Schedule*Indicates a separate registration is requiredMONDAY, JANUARY 5, 2026 7:00am–8:00pm Exhibitor Set-Up (Halls F-K) 11:00am–6:00pm ARRO Hot Show/NABA Show Exhibitor Set-UpTUESDAY, JANUARY 6, 2026 7:00am–8:00pm Exhibitor Set-Up (Halls F-K) 7:00am–6:00pm Registration Hours (Hoosier Lobby) 8:00am–2:00pm ARRO Hot Show 8:00am–5:00pm Bow Technician Certification Practicals* 8:00am–6:00pm Featured Products Drop Off (Exhibitors) 10:00am–4:00pm New Product Launch Drop Off (Exhibitors) 3:00pm–6:00pm NABA Show 4:00pm–6:00pm New Product Launch Unveiling and Happy HourWEDNESDAY, JANUARY 7, 2026 7:00am–8:30am Exhibitor Set-Up (Halls F-K) 7:00am–6:00pm Registration Hours (Hoosier Lobby) 7:30am–8:30am Room 136: Promoting and Retaining Women Archers-Dana Keller-A-1 Archery 7:30am–8:30am Room 137: Using POS Data for Inventory Management-Chad Seaverns-GearFire 7:30am–8:30am Room 138: Building Forgiveness into Bows: Improving Shooting TechniqueGRIV-Last Chance Archery 8:00am–12:00pm Archery Certification – Level 3* 8:30am–6:00pm ATA Trade Show Hours 9:00am–6:00pm Bow Technician Certification Practicals* 9:00am–12:00pm Summit Sessions* 11:00am–11:30am ATA Booth: How Retailers Can Get Involved with NASP-Nicole Nash/Tommy Floyd-ATA/NASP 1:00pm-1:30pm ATA Booth: Engaging Youth Archers-Jeff Rawlinson-NASP 1:00pm–4:00pm Archery Certifications – Level 2* 2:00pm–3:00pm Room 136: Tree Saddle Safety and Sales-Aaron Ritter-Latitude Outdoors 2:00pm–3:00pm Room 137: Salesmanship and Closing the Deal-Hank Yacek-Point of Impact/GearFire 3:00pm-3:30pm ATA Booth: CenterShot BLUE Outposts-Chris Hamm/Aaron Scheer-HHA USA/CenterShot BLUE 5:00pm-5:30pm ATA Booth: Monetizing the Archery Range-Jennifer Mazur-ATA 6:00pm–9:00pm ATA’s Industry Celebration EventTHURSDAY, JANUARY 8, 2026 7:00am–6:00pm Registration Hours (Hoosier Lobby) 6:30am–8:15am Target the Heart Breakfast 7:30am-8:30am Room 136: How to Sell High-End Accessories - Ben Summers - T.R.U. Ball/Axcel 7:30am-8:30am Room 137: The 2026 Amazon Playbook: What Brands Must Do to Win -Michael Harrison - Rippl Marketing
2026 ATA SHOW GUIDE ● 21events ● 7:30am-8:30am Room 138: Turning Bowstring Tech into Profits - Eric Griggs, Aaron Adams,Destany Trent - GAS Bowstrings 8:00am-12:00pm Archery Certifications - Level 3* 8:30am–6:00pm ATA Trade Show Hours 9:00am-9:30am Room 137: State of the Archery Industry: What You Need to Know to GrowYour Business-Fred Eichler-Bear Archery 9:00am-6:00pm Bow Technician Certification Practicals* 9:30am-11:30am Summit Sessions* 11:00am-11:30am ATA Booth: Excise Tax Resources for ATA Members-Mitch King-Beam Consulting 1:00pm-1:30pm ATA Booth: Creative Solutions to the Rising Cost of Health Care-Scott Bast-Marsh McLennan 1:00pm-3:00pm Summit Sessions* 1:00pm-4:00pm Archery Certifications - Level 2* 3:00pm-3:30pm ATA Booth: Form and Fit that Build Forgiveness and Consistency-GRIV-Last Chance Archery 6:00pm-9:15pm Whitetail Film FestivalFRIDAY, JANUARY 9, 2026 8:00am-12:00pm Archery Certification – Level 3 Continued 9:00am–7:00pm Registration Hours (Hoosier Lobby) 9:00am-8:00pm Rushmore Rumble 10:00am–5:30pm S3DA Indoor Open 10:00am-7:00pm Bow Technician Certification Practicals* 10:00am-7:00pm Archery & Bowhunting Supershow Hours 10:30am-11:30am ATA Booth: Optimize Your Limb-Driven Arrow Rest Setup-Tim Gillingham-Hamskea 12:00pm-1:00pm Room 138: Trophy Elk Hunting Secrets Revealed-Dan Adler-Diamond Outfitters 1:30pm-2:30pm ATA Booth: Form and Fit that Build Forgiveness and Consistency-GRIV-Last Chance Archery 3:00pm-4:00pm ATA Booth: World #1s-Matthias Fullerton, Braden Gellenthien, Tanja Gellenthien,Casey Kaufhold, Sara Lopez, Mike Schloesser-GAS Bowstrings 4:30pm-5:30pm ATA Booth: Centershot BLUE Outposts-Chris Hamm/Aaron Scheer-GAS BowstringsSATURDAY, JANUARY 10, 2026 7:00am-Completion Rushmore Rumble 8:00am–5:00pm Registration Hours (Hoosier Lobby) 9:00am-6:00pm Archery & Bowhunting Supershow Hours 9:30am–10:30am ATA Booth: Backcountry Hunting with the Modern Tree Saddle-Aaron Ritter-Latitude Outdoors 10:00am-2:00pm Bow Technician Certification Practicals* 11:00am–12:00pm Room 138: Unlocking the Secrets of Western Big Game Hunting-Dan Adler-Diamond Outfitters 11:00am-12:00pm ATA Booth: Bowhunting Whitetails Panel Q&A-HUNTR Podcast and Friends 12:30pm- 1:30pm Room 138: Crazy Hunting Adventures-Fred Eichler-Bear Archery 2:00pm- 3:00pm ATA Booth: Whitetail World Championship Winners-Brett Ware 6:00pm-7:00pm New Product Launch Pick-Up (Exhibitors) 6:00pm–10:00pm Exhibitor Move-Out (Halls F-K)SUNDAY, JANUARY 11, 2026 7:00am-Completion Rushmore Rumble7:00am–1:00pm Exhibitor Move-Out (Halls F-K)
● events22 ● 2026 ATA SHOW GUIDEATA Industry CelebrationBROUGHT TO YOU BYPRESENTED BYKick off the New Year with the 2026 ATA Industry Celebration event, presented by Mossy Oak, on Wednesday, Jan. 7! This highenergy event will feature an exclusive performance by country music star Chase Rice — brought to you by Buck Commander, Buk Ops, Barnett Crossbows, Martin Archery, Obsession Bows and Allure Decoys. Mark your calendars for an unforgettable evening filled with FREE food and drinks, music, networking, industry awards and new friends as the archery industry comes together to celebrate! The ATA Industry Celebration is a members-only event. All Trade Show attendees and exhibitors are welcome to attend. No additional ticket is necessary; just show your ATA Trade Show badge at the door.Wednesday, January 7• 6:00pm – 9:00pm• Sagamore Ballroom
● advocacy24 ● 2026 ATA SHOW GUIDEBuilding the Future of Archery in 2025The Archery Trade Association’s engagement in public policy has become a critical driver of longterm stability for the archery and bowhunting industry.From protecting fair competition and ensuring regulatory clarity to expanding hunting opportunities and access to public lands, ATA’s advocacy efforts shape the environment in which manufacturers, retailers, and sportsmen operate. By remaining active at both state and federal levels, the association not only defends the industry’s interests but also strengthens conservation funding, supports domestic jobs, and promotes sustainable participation in archery and bowhunting nationwide.Key WinsExcise Tax / Internet Marketplace Loophole Legislation Introduced● ATA co-led the introduction of the bipartisan Sporting Goods Excise Tax Modernization Act (S. 1649) in the U.S. Senate, a companion to H.R. 1494 in the House. This legislation aims to require online marketplace facilitators to collect and remit the federal excise tax (FET) on imported archery products sold to U.S. consumers—closing a cost disadvantage for U.S. manufacturers and retailers commonly referred to as “FET Slippage”.Highlighting the End of the De Minimis Exemption ● ATA has flagged the elimination of the “de minimis” entry exemption for archery products. This policy had previously allowed low-value imported shipments to enter duty-free and is a key win for trade fairness. By reducing the pricing pressure from overseas sellers who previously bypassed duties and tariffs, this change implemented in August 2025 helps restore competitiveness for U.S. archery brands and dealers.State-Level Success: Florida’s Regulated Black Bear Hunting Season ● In August 2025, with strong support from ATA, the Florida Fish and Wildlife Conservation Commission (FWC) approved rules for a regulated black bear hunting season, the first in more than a decade, establishing four Bear Hunting Zones and issuing up to 187 harvest permits, and included archery hunting. This decision is a milestone for responsible wildlife management and a positive step for archery and hunting businesses that benefit from expanded hunting opportunities and participation.Public Lands Access Win: CornerCrossing Decision ● A major access victory came when the U.S. Supreme ATA Policy WinsCourt declined to review a case involving “corner crossing” (stepping from one public-land parcel to another at a shared corner without trespassing on private land). This leaves intact the U.S. Court of Appeals for the Tenth Circuit ruling that such crossings are lawful, securing access to millions of acres of public land across the West. The decision expands hunting and recreation opportunities and supports the archery industry’s interest in maintaining public access.Federal Excise Tax Collections & Conservation Funding Transparency ● Through quarterly releases of FET data, ATA has elevated transparency around how excise taxes on archery products fund conservation programs. For example, Q4 FY 2025 collections reached approximately $10.64 million, with year-to-date totals of roughly $47.7 million—reinforcing the essential role of the archery industry in supporting the North American Model of Wildlife Conservation.State & Agency Collaboration for R3 and Participation ● ATA’s collective efforts in policy advancement, education, and programming underscore ongoing engagement with state wildlife agencies and conservation
advocacy ●2026 ATA SHOW GUIDE ● 25organizations. Strategic engagements include active participation in a variety of collaborative forums, conferences, and events, as well as coordination of the Archery & Bowhunting Summit, strategically designed to advance recruitment, retention, and reactivation (R3) initiatives across the country.Expansion of Hunting Access in the National Wildlife Refuge & Hatchery Systems ● The U.S. Fish & Wildlife Service (FWS) under the U.S. Department of the Interior announced that 42 new hunting and sport-fishing opportunities across more than 87,000 acres will be opened or expanded in the National Wildlife Refuge and National Fish Hatchery systems. This expands public-land access for hunters, including bowhunters, which helps strengthen participation, supports associated gear and equipment sales (archery) and reinforces the role of hunting in conservation funding.Collective Benefitsto the Industry● Fairer Competitive Landscape:Closing tax and import loopholes helps U.S. manufacturers compete more evenly with imported goods, protecting domestic jobs and innovation.● Improved Business Stability:With clearer trade and tax frameworks, companies can plan more confidently, reinvest in R&D, and strengthen their distribution networks.● Enhanced Conservation and Access: Highlighting FET contributions and supporting both hunting-season expansion (Florida) and public-land access (corner-crossing) reinforces archery’s vital role in funding wildlife management and connecting Americans to the outdoors.● Stronger Participation Growth:Through coordinated R3 efforts, access improvements, and state-level wins, the industry is expanding the base of archers and bowhunters—driving demand for equipment, instruction, and retail engagement.● Healthier Retail and Dealer Networks: Stabilizing the marketplace and curbing ultra-cheap, noncompliant imports empowers local pro shops to focus on service, education, and mentorship—critical for sustaining lifelong archery participation.Looking AheadThe ATA’s recent policy wins focused on a fairer competitive landscape, improved business stability, enhanced conservation and access, stronger participation and growth, and healthier retail and dealer networks demonstrate the value of proactive, coordinated advocacy. However, there is more work ahead.Priorities for 2026 and beyond:● Advancing passage of the Sporting Goods Excise Tax Modernization Act.● Monitoring enforcement of the de minimis rule changes to ensure fairness in trade.● Supporting states in modernizing conservation funding and bowhunting regulations.● Expanding access opportunities in the wake of the Supreme Court’s corner-crossing decision.● Strengthening participation data collection and collaboration across manufacturers, retailers, and agencies.ATA’s growing list of policyachievements showcase thepower of organized advocacy in shaping the future of archery.By aligning economic, conservation, and access priorities, the association continues to champion a thriving, competitive, and sustainable archery and bowhunting industry thus ensuring that the heritage of archery remains vibrant for generations to come.
26 ● 2026 ATA SHOW GUIDE● eventsCompound Mixed Team Added to the2028 Olympic Games in Los AngelesCompound archery will be in the 2028 Olympic Games in Los Angeles, following a recent announcement by the International Olympic Committee.Compound mixed team will be included in the Games, in addition to the five medal events in the recurve division.“It’s exciting,” began compound archer James Lutz. “It’s definitely a step in the right direction and being in the USA will be very special.”Lutz is part of the USA team competing in Florida at the Hyundai Archery World Cup Stage 1, and one of the world’s leading compound archers. Indeed, the USA produces some of the world’s best in the compound division, including Alexis Ruiz, Olivia Dean, Sawyer Sullivan and Paige Pearce.“This is such exciting news,” commented Pearce. “I can’t even believe that compound made it into the Olympics for 2028.“There’s going to be so many athletes working so hard over the next few years and I can’t believe that our Olympic dreams have finally been made possible.”The compound bow was developed in the United States almost 60 years ago, by Holless Wilbur Allen of Missouri.The bow made its international debut at the 1994 World Archery Youth Championships in Italy, with gold going to USA’s Randall Copp in the men’s division and to the USA women’s team.There would be further success a year later at the World Archery Championships, with the USA taking gold in the men’s, women’s and women’s team category.Since that time, the USA has been among the powerhouses in this ‘Dream Come True’Text and image reprinted with permission from USA Archerydivision, regularly enjoying places on the podium at World Championships, World Youth Championships, World Cups, Pan Am Games and Pan Am Championships.“This is an historic landmark for archery in the United States,” added USA Archery Chief of Sport
2026 ATA SHOW GUIDE ● 27events ●Performance and Operations, Mary Emmons. “USA Archery has a deep roster of compound talent. The addition of compound archery to the Olympic Games will ignite an Olympic dream for many and draw them even closer to the movement.”This marks the first time that a new bow style has been introduced to the Olympic Games since archery returned at the 1972 edition in Munich.Emmons added, “By adding compound to the Olympic Program USA Archery will be eager to unlock new financial and other athlete resources and support programs from the USOPC to further support elite athletes on their Olympic journey and to help build and grow the compound Olympic program ahead of LA28.”Those wishing to get involved in the sport of archery as momentum builds toward the 2028 Olympic and Paralympic Games in Los Angeles can learn more by visiting www.usarchery.org.
28 ● 2026 ATA SHOW GUIDE● advocacyHow the End of the De Minimis ExemptionStrengthens the U.S. Archery IndustryOver recent years, the U.S. archery industry, like many manufacturing and retail sectors, has competed in a global marketplace increasingly tilted toward ultra-low-cost imports. In addition to Federal Excise Tax Slippage, another key factor in this dynamic was the longstanding “de minimis” entry exemption, which allowed imported shipments valued at up to US $800 to enter the United States duty-free and with minimal customs formalities. In 2024, ATA began to educate congressional leaders on the negative impacts of the de minimis exemption to our industry and lobbied for consideration of archery industry interests in discussions surrounding a broader potential “fix”. Ultimately, the U.S. government shifted to eliminate the de minimis exemption (effective August 29, 2025, for most countries). Manufacturers and retailers in the archery industry now find themselves in a more balanced competitive landscape and here’s how this change is benefiting the ATA community.1 ● Reducing unfair costadvantages for someimportersBecause imported shipments under the de minimis threshold avoided duties and many of the usual customs burdens, some overseas suppliers—and even non-domestic online sellers—could undercut U.S. producers on price. With the exemption gone, imports of lowvalue shipments will now be subject to applicable duties, taxes and fuller scrutiny. For U.S. archeryequipment manufacturers, this helps remove a price distortion and helps domestic-made goods compete more fairly with oversees sellers, especially for products being sold through a variety of online marketplaces.2 ● Encouraging domestic production, supply-chaininvestment and innovationA more level playing field means domestic manufacturers are better positioned to invest in production, materials, design and distribution within the U.S. For retailers sourcing U.S.-archery equipment, accessories and gear, the competiLeveling the Fieldtive gap created by ultra-low-cost imports is narrowing. This improves opportunities for U.S. brands to emphasize “Made in USA” credentials, craftsmanship, quality and service rather than relying purely on costundercut strategies.
3 ● Supporting retailer/manufacturer partnerships and supply-chain stabilityWith fewer distortions from ultracheap imports slipping in under the radar, U.S. retailers can re-focus on building reliable supply-chains from domestic manufacturers, promoting direct-to-dealer relationships, faster delivery, customization and service. This strengthens the entire archery ecosystem—from component makers, to gear assemblers, to retail distributors and pro-shops.4 ● Enhancing industrycredibility and consumerperceptionWhen domestic manufacturers regain competitiveness, retailers can better promote value-differentiated products (e.g., premium performance, warranty, local support). With the cost-advantage of unburdened imports reduced, there is opportunity to shift consumer dialogue toward quality, heritage, and durability—key differentiators in the archery world.5 ● Protecting the industry’s future and investment caseThe elimination of the exemption is part of a broader national policy shift aimed at closing trade loopholes, enhancing enforcement against illicit shipments, and ensuring trade fairness. For the archery industry, that means fewer distortions, better transparency, and a more sustainable business environment—factors that attract investment in tooling, R&D and marketing.Practical implicationsfor ATA members● Domestic manufacturers should evaluate their cost structures, emphasize “Made in USA” messaging, and leverage improved competitive positioning.● Retailers should reassess sourcing strategies: favoring U.S.-made or fully documented imports, highlighting domestic supply-chain benefits (e.g., lead-time, support, warranties).● Both manufacturers and retailers can highlight this policy shift to consumers as part of a value proposition—promoting the benefits of purchasing from U.S.-based businesses in terms of jobs, quality and service.● Operationally, be aware that while the change helps the domestic side, it also increases customs scrutiny and administrative costs for all importers—so efficient logistics, proper harmonized-tariff-schedule coding, and compliance matter. ConclusionFor the U.S. archery industry, the end of the de minimis exemption marks a meaningful step toward restoring competitive fairness in a global market that too often favored ultra-low-cost imports. The policy shift empowers U.S. manufacturers and retailers to compete on factors beyond price alone—such as quality, design, service and domestic supply-chain responsiveness. As ATA members gear up for the next stage of growth and innovation, this regulatory change provides a timely boost to the business environment in which the archery trade operates.
30 ● 2026 ATA SHOW GUIDE● gearUnderstanding a Changing MarketCrossbow hunting is on the rise across America. Once viewed as a niche pursuit within the archery world, it has become one of the fastest-growing forms of hunting in the country. Hunters of all ages are picking up crossbows, drawn by their precision, power, and accessibility. But while the popularity of crossbow hunting continues to climb, surprisingly little research has explored who these hunters are and what motivates them to take up the crossbow.That knowledge gap is about to change. The Archery Trade Association (ATA) and Responsive Management have teamed up to launch a new nationwide study examining the crossbow hunting market. The project aims to provide data that will help wildlife agencies and the hunting community better understand crossbow users—their demographics, motivations, expenditures, and the role they play in the future of hunting participation.A Growing DemographicOne of the most notable trends driving interest in crossbows is America’s aging population. According to the U.S. Census Bureau, one in six Americans was 65 or older in 2020—a figure that continues to rise. Crossbows allow older hunters to remain active in the field longer. For many, crossbows have become a tool of independence, enabling continued participation in hunting despite physical limitations.While some states still restrict crossbow use to older hunters or those with disabilities, many others have opened their archery seasons to crossbows for all hunters. This wider acceptance has sparked an influx of new hunters, including those who might not have entered the sport otherwise. Crossbows can serve as an inviting entry point for beginners—especially those who find traditional bows intimidating or physically demanding. As a result, crossbow hunting isn’t just a reflection of an aging hunter base; it’s also an opportunity for recruitment and retention in the broader hunting community.A Nationwide Effortto Gather DataDespite the growing popularity of crossbows, reliable data on crossbow hunters remain limited. Most previous studies have focused on bowhunters as a whole, without distinguishing between those using crossbows, compounds, recurves, or longbows. Recognizing the need for targeted insight, ATA and Responsive Management are embarking on a large-scale, scientific survey to fill this gap.The study will involve 12 states across the four major Association of Fish and Wildlife Agency regions, ensuring representation from every corner of the country. Using a mix of telephone and online surveys, researchers will collect responses from both crossbow hunters and The Rise of Crossbow Huntingthose who use other archery equipment. Questions will cover a wide range of topics—from what species hunters pursue and how often they hunt to how much they spend on equipment and why they prefer certain gear.By capturing a detailed snapshot of crossbow participation, the study aims to answer key questions that have long circulated within the hunting community:● Who is using crossbows, andwhat does the average crossbow hunter look like?● Are crossbows affectingparticipation with traditionalvertical bows?● How do harvest rates compare between the two groups?● Do crossbows serve as a gateway for new hunters or simply retain existing ones?Building Better R3 StrategiesThe research findings will do more than satisfy curiosity—they’ll help agencies and organizations design smarter, more effective R3 (Recruitment, Retention, and Reactivation) strategies. With accurate data, wildlife managers can tailor outreach efforts to meet the specific needs of crossbow hunters and identify new opportunities for growth.Once the data collection and analysis are complete, ATA and Responsive Management will release a comprehensive report detailing the results. The partners also plan to
2026 ATA SHOW GUIDE ● 31gear ●host a national webinar highlighting key findings and their implications for the future of hunting. The webinar will be open to agencies, industry partners, and other stakeholders, ensuring the information reaches those best positioned to use it. In addition, an e-newsletter will summarize major takeaways and recommendations, helping spread the insights to a broader audience.Building on a StrongFoundationThe collaboration between ATA and Responsive Management isn’t new. The two organizations have worked together on several landmark studies over the past two decades, including one of the first nationwide bowhunting participation surveys in 1999 and a major market study in 2017 that explored bowhunter avidity, target species, and equipment preferences. Those studies have become valuable tools for agencies and the R3 community alike—helping shape recruitment strategies and deepen understanding of the modern bowhunter.This project was funded by Federal Excise Tax dollars collected by the Pittman Robinson Act through a Multistate Conservation Grant, federal number F25AP00345. The first opportunity to learn about the results will be presented at the 2026 Archery Trade Association’s (ATA) Archery and Bowhunting Summit held in conjunction with the ATA Trade Show in Indianapolis, IN January 7th-8th2026.Looking AheadCrossbows have changed the landscape of archery hunting, blending tradition with modern technology and expanding access to the sport. Whether viewed as a gateway for new hunters or a way for seasoned sportsmen and women to stay active, crossbows play an increasingly important role in sustaining hunting participation.By shining a light on who these hunters are and what drives them, the ATA and Responsive Management study promises to deliver insights that will benefit the entire hunting community. As the data come to light, agencies and organizations will be better equipped to craft programs that keep hunters engaged, licenses renewed, and America’s hunting heritage strong.
32 ● 2026 ATA SHOW GUIDE● eventsRushmore Rumble BringsWorld-Class Archery to IndianapolisFor the first time, the Rushmore Rumble is hitting the road — and it’s landing right here in Indianapolis! This exciting indoor tournament, hosted by the National Field Archery Association (NFAA) Foundation, is an open event welcoming archers from around the world for a weekend of competition, camaraderie, and fun.Since its debut in Yankton, South Dakota, the Rushmore Rumble has earned a reputation for its unique rounds, welcoming atmosphere, and world-class shoot-offs that keep both competitors and spectators on the edge of their seats. Top finishers are awarded with cash prizes and/or scholarships across all divisions. The NFAA is a non-profit organization dedicated to promoting and growing the sport of archery across all skill levels, from grassroots programs to professional championships. With 50 chartered state associations and more than 500 affiliated clubs and shops nationwide, getting involved is simple and accessible. Archery events are offered at the local, state, and national levels, spanning all disciplines, including indoor, outdoor target, field, 3D, and bowhunting.Join us in celebrating the sport we love, right here in Indianapolis! To learn more, scan the QR Code or visit nfaausa.com.RUSHMORE RUMBLE 2026 SCHEDULE● Friday, January 9 – Check-in and Official Practice.● Saturday, January 10 – First scoring round.● Sunday, January 11 – Second scoring round, followed by the awards ceremony and Championship Shoot-Offs.
34 ● 2026 ATA SHOW GUIDE● eventsS3DA Indoor OpenDebuting at the 2026 ATA ShowOn January 9, 2026, youth archery takes center stage at the 1st Annual S3DA Indoor Open, held inside the Indiana Convention Center in downtown Indianapolis, Indiana, during ATA Show Week, alongside the Archery & Bowhunting Supershow and Rushmore Rumble. This brand-new national event welcomes youth archers from across the country for a premier indoor competition experience - and membership in S3DA is not required to participate. Archers will compete at 20 yards on the Rushmore Rumble target face, with divisions for Barebow, Olympic Recurve, Pins, and Open. Four age groups — Jr. Eagle, Eagle, Youth, and Young Adult — ages (6-18) ensure young athletes of all skill levels can take part. Whether archers are seeking extra practice before the NFAA Rushmore Rumble or simply want to be part of an exciting new national tradition, the Indoor Open offers a world-class environment surrounded by the newest gear, technology, and top names in the sport. Be sure to stop by Booth #802 to learn more! Why Join S3DA? ● Scholastic 3-D Archery (S3DA) is one of the fastest-growing youth archery programs in the nation, providing safe, structured, and affordable opportunities for archers ages 6–18. Through partnerships with archery shops, ranges, conservation groups, and schools, S3DA gives families a welcoming community and a clear pathway for kids to grow — from local events to national championships.Members learn discipline, confidence, sportsmanship, and life skills, all while gaining access to Indoor, 3-D, and Outdoor Target competitions, coaching support, and scholarship opportunities nationwide. Whether a child is brand new to the sport or looking to advance their skills, S3DA offers a home for every young archer.Join a growing nationwide community dedicated to youth, family, and the future of archery. Learn more, find a team, or start a club at www.s3da.net. EVENT SCHEDULE – FRIDAY, JANUARY 9, 2026 ● 10:00 – 10:30 AM — *Equipment Checks & Safety Meeting● 10:30 AM — Line Time (All Divisions)● 1:30 PM — Line Time (All Divisions)● 4:00 PM — Awards Ceremony (held in front of the S3DA Event Banner)● 5:30 PM — Indiana S3DA Indoor Regional*Equipment checks are also available after the 10:30 line until the start of the 1:30 line.
● gear36 ● 2026 ATA SHOW GUIDEYour best friend unwrapped a new compound bow for their birthday. Your favorite brand just released its new line. Your Instagram feed is flooded with the market’s latest and greatest gear.Many things can trigger desires to buy new archery gear, but when is it really necessary?Is It Time toUpgrade Your Gear?You’ve GrownTo shoot safely and effectively, your bow must fit your body, especially your draw length. The draw length is the measurement of how far back you pull the bow to your anchor point. This length shouldn’t change for adults, but it will increase as youths grow.Your bow must fit your draw length, or you’ll shoot inconsistently. If your draw length doesn’t fit, it’s time to adjust your bow or buy a new one. Many bows have variable draw lengths that adjust to match each growth spurt.Adjustments are best done by professionals at archery shops. They’ll measure your draw length and adjust your bow accordingly. They’ll also tell you if you’ve outgrown your bow, and help you find a new one that fits.You Want a HeavierDraw WeightA bow’s draw weight is another factor to consider when upgrading. The draw weight measures the force required to draw a bow. Archery requires specific muscles that strengthen as you shoot. Beginners should shoot a lower draw weight while building those muscles and learning the proper foundation of form.Why would you want to pull more weight if it’s harder? Higher draw weights generate faster arrow speeds, which deliver more consistent shots and the ability By Jackie Holbrook
2026 ATA SHOW GUIDE ● 37gear ●to shoot farther. Most bows have variable draw weights. Some cover a 50-pound range, but others only vary by 10 pounds. You’ll need a new bow if you’ve maxed out your bow’s draw weight.Competitive archers must also comply with regulations about their draw weight. If you plan to shoot competitively, check the events’ regulations to ensure your current or potential new bow complies with the division in which you’ll compete.Tap Into New TechnologyThe archery industry employs many innovative professionals who consistently improve their company’s bows and accessories. Sights, arrows, stabilizers and releases are just a few of the many accessories that get better every year.Some people buy the newest models year after year. That gets expensive, however, and doesn’t always improve your shooting substantially. But if your bow and its accessories are several years old, you’ll probably see improvements without hurting anything but your wallet if you slowly upgrade while exploring new products.After all, you can usually try each product before buying. Visit an archery shop and test some new models. By shooting a few styles of release aids, for example, you’ll get a feel for new models that suit your shooting style.Speak with the ProsTaking your bow to an archery shop is the best way to learn if the setup fits your physical and mental shooting skills. Tell the experts your archery plans. State your goals, where you want to improve, and if you want to try something new. They’ll assess if your current bow still fits, or if something new would better suit you.
● gear38 ● 2026 ATA SHOW GUIDEIn today’s market, you can find many options for arrows for your compound bow. Picking the right one is critical for your safety and success.Compound arrows are made of aluminum, carbon or a mix of both elements. Stay away from wooden arrows; they’re not for compounds.Carbon arrows are arguably the best all-around choice for compound bows today. They’re straight and durable. What more can you say?Aluminum arrows are as straight as carbon arrows, but they’re prone to bending and tend to cost less.An aluminum/carbon arrow mixes the best qualities of both materials to produce a smaller diameter arrow with a solid spine and decent weight. Target archers love the spine of the arrows that feature an aluminum core bonded to a carbon sheath. BowhuntCompound Bow Arrows By P. J. Reillyers, on the other hand, like the heft of the arrows that have a carbon core bonded to an aluminum sheath. As you probably guessed, these arrows come with a larger price tag.Whatever material you choose, the most important factor in selecting the exact arrow for your bow is the spine. Arrow spine dictates how much an arrow flexes in flight. You want it to flex some, but not too much.Selecting Spines ● Arrow manufacturers recommend proper spine selections based on arrow length and draw weight. Gold Tip, for example, recommends a 300 spine for an arrow that’s 29 inches long and shot from a compound bow with a peak draw weight of 70-74 pounds.Most arrow spine charts assume the archer is using a 100-grain point. Understand that if you choose a heavier point, it will weaken the arrow spine, meaning you should choose a stiffer spine. Conversely, if you use a lighter point, you might need a weaker spine.Arrows for compound bows come in a variety of diameters: Fat ones – up to .422 inches outside diameter; skinny ones – down to .211 inches outside diameter; and the ones in between. Generally, the skinniest arrows are meant for outdoor shooting, as they cut through the wind. The fattest arrows are meant for indoor target archery and 3D archery where scoring lines are important. A fat arrow has a better chance of hitting a scoring line than a skinny one.Arrows for hunting tend to fall in the middle, although some bowhunters like skinny arrows because they penetrate better. If you’re looking
2026 ATA SHOW GUIDE ● 39gear ●for one arrow to shoot at indoor and outdoor targets as well as bowhunting, choose the arrows with average diameter, about .300 inches.Choosing Fletchings ● Fletchings for compound arrows have either plastic vanes or feathers, which can be real or synthetic. The feathers offer excellent stability and steering, but they’re not as durable and can fold flat in the rain. Plastic vanes are durable and will perform in any conditions.Fletchings are made in various lengths. When deciding what to choose, think about wind drag. The bigger the vane, the greater the drag. You might like a big fletching – 4 inches – for indoor target archery, where you’re shooting 20 yards with no wind. But you’d go for a small one – 1.75 inches long – for shooting outdoor targets out to 100 yards.Bowhunters shooting fixed-blade broadheads will want a decent amount of steering, such as 2-3-inch fletchings, to keep that broadhead from veering off course. If you use mechanical broadheads, you can get away with less.Get the Point ● You can choose from different arrow points for various applications. Broadheads, of course, are for hunting. For target points, you can select from two basic groups – glue-in and screw-in. The screw-in points can only be used if you have threaded inserts glued into the point end of your arrows. These receive the screw-in points, and they’re great for switching between broadheads and target points.Glue-in points are most commonly used in arrows designated for target archery only. The points are almost always glued in place with hot-melt glue, rather than a cyanoacrylate, or super glue. With the hot-melt, you can easily remove damaged points by applying heat. Target archers like these points for many reasons, but chief among them is that the point weights are more consistent.When you’re looking at point weights, think of 100 grains as “par” in golf vernacular. That’s an average weight that will give you adequate performance across a range of applications.Points that are less than 100 grains are a good choice for archers shooting compound bows set at light weights, like 50 pounds and under. Points that are more than 100 grains are great for bowhunters looking for some extra arrow weight for punching through game animals. They’re also great for target archers who want some forgiveness in their arrows. The heavier points are better at keeping a target arrow on its intended flight path.All arrows are not the same when it comes to compound bows. Think about what you’re going to do with those arrows, and then find the right ones at your local archery shop when you pick up your next dozen.
● gear40 ● 2026 ATA SHOW GUIDELet’s start with the basics. All compound bows have a series of threaded holes on the face of the riser opposite and above the shelf. These holes are universal; any sight you buy for a compound bow can be attached using those holes.The sight extends in front of the bow – some farther than others – and has a round housing at the end. Inside Types of Compound Bow Sightsthat housing, there might be a single sight pin, multiple pins, or a lens with a dot on it. You’ll pick what’s inside the housing based on what you’re doing with the bow.Bar Length ● Today’s bow sights offer bars of varying lengths. The bar determines how far away from the bow the sight housing sits. Sights with long bars are usually adjustable.The shorter the bar, the closer to the bow the sight housing will sit. That’s great for hunters who don’t want accessories sticking out and catching tree branches and brush.However, the shorter the bar, the less precise you can be with your aiming. Look at an object in the distance and use your finger as a pretend sight pin. When your finger is closer to your eye, you might completely cover your target. Move your finger, By P. J. ReillyNeed to choose a sight for yourcompound bow? You want onethat fits your budget, styleof shooting and the type ofshooting you’ll be doing.
2026 ATA SHOW GUIDE ● 41gear ●and you can really fine-tune where to paste your “pin.” The same principle applies to bow sights.Also, the shorter the sight bar, the less pin movement you’ll see. Having a longer sight bar will encourage you to hold the bow steadier as you aim, because you will notice every waver of the pin.Multi-Pin VS Single-Pin ● Some sight housings have multiple pins, whose positions are fixed, while others will have one pin that’s adjustable. The pins on a multi-pin sight are typically set in position by the archer at various distances, and then locked into place. So an archer using a sight with four pins, for example, might set those pins to provide aiming references for shooting at 20, 30, 40 and 50 yards.Multi-pin sights are favored by bowhunters who want fixed aiming references that they don’t have to move when game animals come close. Also, you can find target competitions with bowhunter classes that require fixed pins under the division equipment rules. If an animal or target is standing at an odd distance, like 25 yards, the archer has to know how to aim high or low using the fixed pins to accurately shoot.Single-pin sights are a good choice for bowhunters and target archers who want an exact aiming reference regardless of the distance. These sights have one pin that’s adjustable. Archers will add sight tape that includes markings for distances that might range from 10 yards to 100 yards. The correct tape for a given sight is one that correctly accounts for an arrow’s weight and flight speed. If archers want to shoot at an animal or target that’s 37 yards, for example, they will adjust the sight according to the tape so the pin is set exactly for a 37-yard shot.3D target archers not competing in a bowhunter class mostly use these sights to create an exact aiming point for every target on a 3D course, regardless of distance. Some bowhunters choose single-pin sights for the same reason. But they can run into trouble if they set the sight for a certain distance and the game animal suddenly moves closer or farther. In that case, the archer would have to reset the sight or guess where to hold the sight pin to accurately aim.Pin Size ● Sight pins will vary in size, with .010, .019 and .0129 inches being the most common. The bigger the pin, the easier it is to see, but it will cover more of your target. The smaller the pin, the more precise you can aim, but the smallest pins go dark in low light before larger pins.Fiber Length ● Fiber length is critical to how well you can see your sight pins, especially in low-light situations, such as early morning, late evening, or when shooting under a heavy tree canopy. The more fiber a sight pin has, the more light that fiber captures and delivers to the pin head, which is what you see when aiming.Magnifying Lens ● Sight housings with magnifying lenses are almost exclusively used by target archers. These can be used in conjunction with a single sight pin, or the lens may have a dot in the center or small piece of fiber optic for an aiming reference.The magnifying lens allows archers to see exactly where they are aiming on a target. In addition, any movement by the archer is magnified, which is a good way to learn how steady you’re holding your bow.Axis Adjustments ● When buying a bow sight, consider the ability to level the sight. To make sure your aiming references are true regardless of distance or shooting angle, your sight must be level with the ground. To achieve this, you must adjust the sight’s second and third axis. Sights that offer these adjustments tend to be more expensive, but this feature is valuable.How will you know if a sight has these adjustments? Check the packaging. If a sight allows for axis adjustments, the manufacturer will state that.If you hold a bow sight at arm’s length, the second axis allows the sight housing to move in a circle around the sight bar, like the hand of a clock. The third axis allows the sight to swing into position like a door. Watch a few YouTube videos to learn how to adjust these axes to level your sight.The best bow sight for you is one that helps you achieve all your archery goals. If you need help considering these many options, visit your local archery shop and talk with a pro.
42 ● 2026 ATA SHOW GUIDE● exhibitors | alphabetical listing.30-06 OUTDOORS, LLCBooth: 2347Phone: 614-409-9300www.30-06outdoors.com12 POINT HUNTING BLINDSBooth: 2447Phone: 610-900-6280www.12pointhuntingblinds.com365 ARCHERY, LLCBooth: 547Phone: 320-241-9932www.365archery.com365 COFFEE COMPANYBooth: 2331Phone: 580-235-81804-PLAY TURKEY CALLSBooth: 1059 AA3G INITIATIVEBooth: 704AAEBooth: 1647Phone: 928-772-9887www.arizonaarchery.comACORP ARCHERYPRODUCTSBooth: 636Phone: 786-771-7868www.acorparchery.comACU ARCHERY USABooth: 607Phone: 606-947-8111www.acuarchery.comADAM ARCHERYBooth: 419Phone: 925-550-2975www.adam-archery.comAIM FOR A PASSTHROUGH LLCBooth: 1933Phone: 512-627-7739aimforapassthrough.comALLURE DECOYSBooth: 661ALLITE JIANGSU MAGNESIUM TECHNOLOGY CO LTDBooth: 651Phone: 937-865-2828alliteinc.comALTRA ARROWSBooth: 503AMERICAN FEEDERBooth: 2157Phone: 216-695-3800AMERICAN FLYWAYWATERFOWLBooth: 1753Phone: 318-366-2004AMERICAN LEGACY LAND CO.Booth: 2353AMERICA’S BESTBOWSTRINGS INC.Booth: 347Phone: 330-893-7155www.americasbestbowstrings.comAMS BOWFISHING |MEGAMOUTH | MUDCATBooth: 635Phone: 888-541-7657www.amsbowfishing.comANNIHILATOR BROADHEADSBooth: 2130Phone: 208-261-2339www.annihilatorbroadheads.comANTLER CHIMESBooth: 2159ANTLER CREEK WHITETAILS, LLCBooth: 1636Phone: 908-425-0920antlercreekwhitetails.comANTLER EDGEBooth: 2331ANTLER KINGBooth: 1357Phone: 419-294-3838www.antlerking.comAPOLLO CREATIVEBooth: 1447Phone: 719-495-9999www.insidearchery.comARCHERS USA FOUNDATIONBooth: 1569Phone: 479-430-7390archersusafoundation.comARCHERY BUSINESSBooth: 2027Phone: 833-306-5062www.archerybusiness.comARCHERY NEWSFEEDBooth: 1447Phone: 719-495-9999www.insidearchery.comARCHERY TOOLING CONCEPTSBooth: 713Phone: 631-838-2190www.archerytooling.comARCHERY TRADEASSOCIATIONBooth: 847Phone: 866-266-2776www.archerytrade.orgLIST COMPILED BY ATA AS OF DECEMBER 15, 2025AlphabeticalListing
2026 ATA SHOW GUIDE ● 43alphabetical listing | exhibitors ●ARCHERYTIMEBooth: 261Phone: 519-381-0359archerytime.comARDISAM, INC.Booth: 937, 757Phone: 715-822-2415ARROBooth: 2437Phone: 800-234-7499www.archeryretailers.comASIO GEAR, LLCBooth: 421Phone: 803-427-4583www.ASIOgear.comATA BOW TECHNICIANCERTIFICATION ZONEBooth: 969AXE CROSSBOWSBooth: 1227Phone: 715-395-9955www.feradyne.comAXION ARCHERYBooth: 603Phone: 470-545-2351www.axionarchery.com BB3 ARCHERYBooth: 1927Phone: 606-612-5213b3archery.comBA GLOBAL DEFENSEBooth: 2256baglobaldefense.comBA LEGEND ARCHERY INC.Booth: 2033balegend.comBACKCOUNTRY HUNTERS & ANGLERSBooth: 1567BALLISTABooth: 665Phone: 888-625-0535ballista.coBARNETT CROSSBOWSBooth: 2047Phone: 727-234-4962www.barnettcrossbows.comBCY BOWSTRING INC.Booth: 1847Phone: 860-632-7115www.bcyinc.comBEAR ARCHERYBooth: 227Phone: 800-694-9494www.beararchery.com
44 ● 2026 ATA SHOW GUIDE● exhibitors | alphabetical listingBEAR X CROSSBOWSBooth: 227Phone: 812-467-1200beararchery.comBEE STINGERBooth: 627Phone: 601-879-9323www.goldtip.comBELCO ARCHERYBooth: 2161Phone: 92-300-6154650www.belcoarchery.comBERING OPTICSBooth: 416Phone: 817-200-7616usa.beringoptics.comBERTUCCI ULTIMATE FIELD WATCHESBooth: 634BIG BUCK MAGNETBooth: 1467BIGSHOT ARCHERY, LLCBooth: 219Phone: 610-873-0147www.bigshottargets.comBLACK EAGLE ARROWS, LLCBooth: 247Phone: 678-208-3429-700www.blackeaglearrows.comBLACK HOLE TARGETSBooth: 1227Phone: 715-395-9955www.blackholetarget.comBLOCK TARGETSBooth: 1227Phone: 715-395-9955www.blocktarget.comBLOCKER OUTDOORSBooth: 1427Phone: 231-215-6914www.blockeroutdoors.comBLOODLINE FIBERBooth: 601Phone: 612-986-8163bloodlinebowstringfiber.comBOHNING COMPANY LTD.Booth: 647Phone: 231-229-4247www.bohning.comBONE COLLECTOR GAME CALLSBooth: 1827BOWTECHBooth: 213Phone: 541-321-2472bowtecharchery.comBOW FESTBooth: 1859Phone: 218-428-7868www.mdlresort.comBOW SHOP BIBLEBooth: 2236Phone: 815-370-8034www.bowshopbible.comBOWBARS ARCHERYBooth: 1039bowbarsarchery.comBOWHILTBooth: 631Phone: 609-516-6531www.bowhilt.comBOWHUNTING WORLDBooth: 2027Phone: 205-807-5025www.grandviewoutdoors.comBOWHUNTING.COMBooth: 731Phone: 847-659-8200www.bowhunting.comBOWJAX INC.Booth: 1834Phone: 208-762-3692www.bowjax.comBOWTACKLE, INC.Booth: 633bowtackle.comBRANDED OUTDOORSBooth: 1031Phone: 570-898-3207BUCK.IT READYBooth: 2259Phone: 920-470-7203www.buckitready.comBUZZARD ROOST SADDLESBooth: 457Phone: 985-981-7336www.buzzardroostsaddles.com CCAHABA RIVER GROUPBooth: 1827Phone: 256-318-1739bonecollector.comCAJUN BOWFISHINGBooth: 227Phone: 812-467-1200www.cajunbowfishing.comCALIFORNIA HEAT/HEATED CLOTHINGBooth: 1465Phone: 410-870-4328www.California-Heat.comCAMOSPACEBooth: 2059Phone: 410-463-1444camospace.comCAPSULE FEEDERSBooth: 1227Phone: 888-507-2021www.capsulefeeders.comCARBON EXPRESSBooth: 1227Phone: 715-395-9955www.carbonexpressarrows.com
2026 ATA SHOW GUIDE ● 45alphabetical listing | exhibitors ●CARTER ENTERPRISESBooth: 1033Phone: 208-624-3467www.carterenterprises.comCBEBooth: 503CELERANT TECHNOLOGYBooth: 957Phone: 718-351-2000www.celerant.com/atashowCENTERSHOT MINISTRIESBooth: 1668Phone: 405-474-9223www.centershotblue.orgCHELIBooth: 1632chelihuntinggear.comCHONGQING GREAT OCEAN OPTICALBooth: 2030CHRISTIAN BOWHUNTERS OF AMERICABooth: 1568Phone: 585-765-2839www.christianbowhunters.orgCODE OF SILENCEBooth: 531Phone: 563-880-5177www.codeofsilence.comCONQUEST ARCHERYBooth: 247Phone: 678-208-3429www.conquestarchery.comCONQUEST SCENTSBooth: 1353Phone: 888-653-2759www.conquestscents.comCOONLESS FEEDERSBooth: 1359www.coonlessfeeders.comCOVERT SCOUTING CAMERAS, INC.Booth: 1227Phone: 877-462-1799www.covertscoutingcameras.com DDARK OWL ARCHERYBooth: 1955Phone: 715-338-5711darkowlarchery.comDARTON ARCHERYBooth: 247Phone: 989-728-4231www.dartonarchery.comDEER SMEERBooth: 830Phone: 833-763-3736www.deersmeer.comDEERVIEW WINDOW CO.Booth: 2365DEFENDER POINT OF SALEBooth: 761DELTA MCKENZIE TARGETSBooth: 317Phone: 800-421-2689www.dmtargets.comDEMERBOXBooth: 1936
46 ● 2026 ATA SHOW GUIDE● exhibitors | alphabetical listingDIAMOND ARCHERYBooth: 213Phone: 541-321-2472diamondarchery.comDIAMOND OUTFITTERSBooth: 1455DLM LEATHERBooth: 1835dlmleather.comDOMAIN OUTDOORBooth: 1035Phone: 608-963-2385www.domainoutdoor.comDRYSHOD USABooth: 1841Phone: 607-651-9078www.dryshodusa.comDURAMESH TARGET FACESBooth: 702Phone: 719-539-1295www.wribiz.netDUSTIN DATILLIO ARTWORKBooth: 5095 EEASTMAN OUTDOORSBooth: 1227Phone: 866-387-9307www.feradyne.com/eastman-outdoorsEASTON ARCHERYBooth: 1443, 1533Phone: 888-327-8664www.eastonarchery.comEHD-FENSE/RAKK FUELBooth: 1661Phone: 715-210-9355www.rakkfuel.comELEVATORSBooth: 1547Phone: 888-446-4868www.shadowhunterblinds.comELITE ARCHERYBooth: 503Phone: 585-486-2492www.elitearchery.comEPIC HUNTING SAFARISBooth: 2237www.epichuntingsafari.comEVERYTHING BUT STROMBOLI LLCBooth: 2135Phone: 717-333-4519www.bulkmemorycards.comEXCALIBUR CROSSBOWBooth: 213Phone: 541-321-2472excaliburcrossbow.comEXTREME HUNTING 365, LLCBooth: 2331Phone: 580-235-8180 FFAMILY TRADITION TREESTANDS LLCBooth: 1947Phone: 517-543-3926www.familytraditiontreestands.comFERADYNE OUTDOORSBooth: 1227Phone: 715-395-9955www.feradyne.comFIELDCRAFT LLCBooth: 450FIRENOCK, LLCBooth: 2137Phone: 815-780-1695www.firenock.comFIRSTSTRINGBooth: 1747Phone: 317-535-8116www.firststringusa.comFISSION CYCLES LLCBooth: 1974Phone: 304-207-0575fissioncycles.comFLAMBEAU OUTDOORSBooth: 528Phone: 800-232-3474www.flambeauoutdoors.comFLAWLESS WHITETAILBooth: 2265Phone: 260-585-7364FLEETWOOD ARCHERYBooth: 703Phone: 719-539-1295www.wribiz.netFLEX-FLETCH PRODUCTS/ELEVEN TARGETSBooth: 805Phone: 651-426-4882www.flexfletch.comFLOURISH LIFE OUTDOORSBooth: 735Phone: 770-787-1977www.swhacker.comFOUNDATION OUTDOORSBooth: 1839FREEDOM HUNTERSBooth: 1966Phone: 303-884-0059freedomhunters.org GGALAXY ARCHERYBooth: 727Phone: 888-813-8546www.galaxyarchery.comGAS BOWSTRINGSBooth: 705Phone: 606-612-5156www.gasbowstrings.comGEARFIREBooth: 856Phone: 480-696-4300GHOSTBLINDBooth: 1547Phone: 740-374-6766ghostblind.com
2026 ATA SHOW GUIDE ● 47alphabetical listing | exhibitors ●GLENDEL TARGETSBooth: 1227Phone: 715-395-9955www.glendel.comGOLD TIP / BEE STINGERBooth: 627Phone: 601-879-9323www.goldtip.comGRAND VIEW OUTDOORSBooth: 2027Phone: 205-807-5025www.archerybusiness.comGREATREE ARCHERY /OLD MOUNTAIN ARCHERYBooth: 701Phone: 860-432-5522www.greatreearchery.comGRIM REAPER BROADHEADSBooth: 1041Phone: 801-377-6199www.grimreaperbroadheads.comGUIDES BLEND WILDLIFEATTRACTANTSBooth: 1831Phone: 682-203-4608www.guidesblendwildlifeattractants.com HHAMSKEA ARCHERYSOLUTIONS, LLCBooth: 857Phone: 970-978-8490www.hamskeaarchery.comHANDS FREE GRUNTERBooth: 1554HARVST OUTDOORSBooth: 1827HAVALON KNIVESBooth: 1631Phone: 888-836-3204www.havalon.comHAWKE SPORT OPTICS, LLCBooth: 541Phone: 877-429-5347us.hawkeoptics.comHEADHUNTER BOW STRINGS INC.Booth: 2441Phone: 608-921-8567www.headhunterbowstrings.comHEATER BODY SUITBooth: 1554HEATWAVEBooth: 653www.heatwavehunting.comHECS, LLCBooth: 516Phone: 541-575-4327www.hecshunting.comHHA SPORTS INC.Booth: 1641Phone: 800-548-7812www.hhasports.com
48 ● 2026 ATA SHOW GUIDE● exhibitors | alphabetical listingHHA USABooth: 1666Phone: 715-697-1176www.hhausa.orgHIGH DESERT RANCH & OUTFITTINGBooth: 1931HIGH VOLTAGE DEER LURESBooth: 2451HOBSON INSURANCEBooth: 732Phone: 800-296-7985www.businessquote.comHODAGBooth: 1959Phone: 515-423-6172hodagoutdoors.comHOT SHOT MANUFACTURINGBooth: 1131Phone: 435-213-5331www.hotshotmanufacturing.comHSI RELAX RELEASEBooth: 859HUNT ARSENALBooth: 2227Phone: 800-202-8851huntarsenal.comHUNT COMFORT + TAIL MATEBooth: 1547Phone: 888-446-4868www.huntcomfort.comHUNTER SAFETY SYSTEMBooth: 2247Phone: 256-773-7732www.huntersafetysystem.comHUNTERS MATE/LOWDOWNBooth: 2264Phone: 715-571-1694www.lowdownviewer.comHUNTER’S RICKSHAWBooth: 2050HUNTING DAY COFFEEBooth: 751Phone: 540-742-1291huntingday.comHUNTING RETAILERBooth: 2027Phone: 800-257-7222www.huntingretailer.comHURRICANE BAG TARGETSBooth: 1227Phone: 715-395-9955www.hurricanebagtargets.com IIHC LLCBooth: 2552Phone: 313-535-3210www.ihccorp.comILLUSION OUTDOOR SYSTEMS, LLCBooth: 841Phone: 507-281-0300www.illusionsystems.comINDIANA DEPARTMENTOF NATURAL RESOURCESBooth: 1869Phone: 317-234-8440www.in.gov/dnr/fishwildINNERLOC /SULLIVAN INDUSTRIESBooth: 1526Phone: 706-782-5863www.innerloc.com
50 ● 2026 ATA SHOW GUIDE● exhibitors | alphabetical listingINSIDE ARCHERYBooth: 1447Phone: 719-495-9999www.insidearchery.comINSIDE FIREARMSBooth: 1447Phone: 719-495-9999www.insidefirearms.comINSIGHTS/FROGG TOGGSBooth: 1941Phone: 850-982-9597insightsoutdoors.comIQ BOWSIGHTSBooth: 1227Phone: 715-395-9955www.iqbowsights.comIRISH SETTERBooth: 1365Phone: 651-385-6546www.irishsetterboots.com JJACK LINK’S PROTEIN SNACKSBooth: 1935Phone: 801-643-4298www.jacklinks.comJOEY’S BOWSTRINGSBooth: 513Phone: 330-749-9725www.joeysbowstrings.comJR’S SUPPRESSION SYSTEMSBooth: 417 KKASCO MFG CO INCBooth: 2139Phone: 317-398-7973www.kascomfg.comKILLDRIFT OUTDOORSBooth: 1141Phone: 334-805-3136killdriftoutdoors.comKILLER INSTINCT INC.Booth: 403, 413Phone: 810-626-3026www.killercrossbows.comKILLS HEADLAMPSBooth: 1554KINSEY’SBooth: 1143, 1241Phone: 717-653-9074www.kinseysinc.comKLUK CUSTOM CALLSBooth: 1930Phone: 814-421-8955KOOLA BUCK INC.Booth: 255Phone: 814-849-9695www.koolabuck.comKUIU ULTRALIGHT HUNTINGBooth: 2334Phone: 855-367-5848 LLANCASTER ARCHERY SUPPLYBooth: 727Phone: 888-813-8546www.lancasterarcherydealer.comLAST CHANCE ARCHERYBooth: 427Phone: 706-654-1961www.lastchancearchery.comLATITUDE OUTDOORS, LLCBooth: 613Phone: 616-514-8640www.latitudeoutdoors.comLAZY MAN STANDSBooth: 2153Phone: 479-242-2601www.mylazymanstands.comLEGACYBooth: 1861Phone: 717-630-0892www.L2Brands.com