www.insidearchery.comMAY 2026®
4 INSIDE ARCHERY MAY 202620INSIDE ARCHERY (Volume 29, #4) ISSN #1940-3879, USPS #024-412 is published 10 times per year (Jan / Feb, Mar, Apr, May, Jun, Jul, Aug, Sep / Oct, Nov, Dec) by Apollo Creative Inc. PO Box 15827, Colorado Springs,CO 80935. Periodical postage paid at Colorado Springs, CO 80935 and at additional offices. Postmaster please send address changes to INSIDE ARCHERY, P.O. Box 986, Levittown, PA 19055-9998.INSIDE ARCHERY MAY 2026 | VOLUME 29 | NUMBER 420PeopleTargetTackWhen Little ThingsBecome Big ThingsBy Michaelean PikeMarketTrendsNew & NotableArchery products withstrong sales potentialStandout 2026Sights & RestsBy Patrick MeitinGear Report Treelimb ProductsPremium 5-Arrow QuiverSpot-On CompetitionArchery & Target GearBy Patrick Meitin421216 324032403242
■ Bow / Crossbow / Gear Report WebXtras■ insidearchery.com online exclusives■ Weekly newsfeed of archery news from around the industryinsidearchery.comWe are a new and improved resource for archery news, new gear and more, launchingevery Friday online and as an E-newsletter. ■ Visit archerynewsfeed.com and [email protected] to have content included in Archery Newsfeed.■ Subscribe for FREE to recieve Archery Newsfeed at insidearchery.com/enews.6 INSIDE ARCHERY MAY 202650148105016INSIDE ARCHERY MAY 2026 | VOLUME 29 | NUMBER 4Inside theIndustryInside TrackThe Next Big ThingYour ATA InsightsPros & Cons of ExpandingYour Archery Pro ShopBy Kurt Smith, Archery Trade AssociationArchery E-tailingWhy Your Archery ShopIsn’t Showing Up in Google,and the 3-Hour Fix ThatAdds $2,000/MonthBy Christian CostaATA ActionDo You Want to Conductan Archery Camp? Here’sHow ATA Resources Can HelpBy Taylor Walston, Archery Trade AssociationIndustry 5QFive Questions with Al Perellifrom BIGshot Archery421012 12
8 INSIDE ARCHERY MAY 2026INSIDE THE INDUSTRY INSIDE TRACKThe Next Big Thingfter 30-plus years in the archery industry, I’ve watched trends take hold, and others slowly—or quickly—fizzle. I recall LimbSaver’s first ATA Show, and the dampening revolution it set into motion. I remember when bows transitioned from steel buss cable and teardrop bowstring attachment to full synthetic string systems. These are easy examples.The enduring question in archery retail always is, “What is the next big thing?” I honestly cannot say with any degree of certainty. But I do see trends in where archery gear is heading and what customers are buying.Other than target-specific shafts, the trend in hunting arrows is definitely moving to thinner diameters. Someone must still be buying .244-inch/6.5mm diameter arrows, but I don’t see a lot of them in the field these days. Shafts with .166-/4mm to .204-inch/5mm diameters are where the industry seems to be heading. With this move is also a trend to creating higher F.O.C., usually through heavier insert/outsert systems. This has also made 125-grain broadheads popular again.In bow sights, multi-pin movers and new mounting systems are setting the pace. Three- and five-pin mover sights are all the rage now. Why anyone outside the Rocky Mountain West needs range capabilities beyond the 60 yards provided by fixed fivepin sights is a mystery, but the ability (or thought of) shooting 100-plus yards seems important to many. In treestand/blind scenarios I prefer a three-pin mover, leaving me ready for the vast majority of likely shot distances, while providing the versatility of taking longer shots if needed. That said, most of my current favorites are five-pin movers. These allow practicing at ridiculous ranges during the off-season, while providing all the pins needed in the static position for the Western hunting I do most.The newest sight-mounting systems are more consequential. Mathews started this trend with their proprietary BridgeLock system, with most dovetail extension bars now compatible. More recently, Picatinny systems have become super popular. I see this as the future of sight mounting—streamlined, better balanced, and more bow brands every year accommodate the approach.There are still die-hard static arrow-rest fans out there, who usually quote simplicity as the reason to choose such designs. That said, drop-away arrow rests are now vastly more dependable, and much easier to install and tune. The average limbdriven drop-away rest, for instance, can be installed and tuned in less than 5 minutes. Still, securing a down-buss-cable activation cord adds just 10 or 15 minutes to the operation.Arrow fletching also seems to be evolving—2.5- to 3-inch vanes with more thoughtful engineering becoming increasingly popular. Too, gold-standard 2-by-½-inch “broadhead vanes” are more frequently seen in the latest trend of four-fletched configurations today—made more practical by drop-away arrow rests.I could continue, including hybrid broadhead designs, longer stabilizers and back/V-bars (and the adoption of stabilizers in general by more bowhunters), cellular trail cams, handier bow-carrying products and integral bow-tuning systems, but I seem to have run out of space…AInside Archery®is a publication ofApollo Creative IncPrinted in the USA.Publisher Apollo Creative IncExecutive EditorPatrick Meitin • [email protected] EditorMichaelean Pike • [email protected] Costa | Michaelean PikeKurt Smith | Taylor WalstonSales & Marketing DirectorStephen Mack • [email protected](814) 341-9313Design & ProductionER Graphics / Ed Rother • [email protected] & Production ManagerAshley Byler • [email protected] Media ManagerJason AsheVideo EditorMarc BalistreriAccount Manager Pam Ludlam • [email protected] Services & Change of Address:Inside Archery® Circulation Department Inside Archery, PO Box 986, Levittown, PA 19055-9998 Phone: (844) 862-9286 • Fax: (888) [email protected] OfficeInside Archery® / Apollo Creative IncP.O. Box 15827, Colorado Springs, CO 80935Phone: (719) 495-9999 • www.InsideArchery.comInside Archery founded in 1998 by Bill and Sherry KrenzInside Archery® Copyright © 2026 Apollo Crreative Inc. All rights reserved. Reproduction in whole or in part without written permission from the publisher is prohibited. Inside Archery® is a registered U.S. trademark of Apollo Creative Inc. Opinions expressed in by-lined articles or columns are those of the author and do not necessarily reflect the views of the publisher, the magazine or its staff.Submission Guidelines: Apollo Creative Inc and Inside Archery® magazine assume no responsibility for unsolicited editorial, photography or art submissions. Contributors submitting articles, photos or art do so at their own risk. Material will not be returned without a selfaddressed envelope with sufficient postage. No contract, agreement, term or condition provided by any contributor shall be binding on Apollo Creative Inc unless it is signed and returned by the Editor.Archery, hunting and bowhunting are inherently dangerous activities. Improper use of hunting or archery equipment may cause serious injury or death. Always follow state and local hunting safety rules, and get required permits or licenses before hunting. Apollo Creative Inc uses reasonable efforts to include accurate and up-todate information in our publications; however, we do not make any warranties or representations as to accuracy or completeness. All information in this magazine is provided “as is” without warranty of any kind. Apollo Creative Inc is not responsible for researching and investigating the accuracy of the contents of stories or advertisements published in this magazine. Readers use the information in this magazine at their own risk. 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10 INSIDE ARCHERY MAY 2026INSIDE THE INDUSTRY YOUR ATA INSIGHTSt some point almost every successful pro shop owner begins to think about what’s next.Business is steady, your customers are loyal and you find yourself wondering whether it’s time to grow. But before you commit to anything, it’s worth understanding what expansion actually means, and what it truly requires.Expansion doesn’t always mean knocking down walls or signing a new lease. Growing your business can happen one of two ways: increasing your physical footprint, or broadening what you offer within your existing space. The increase of space is relatively straightforward—add more square footage so you can carry more products within your existing categories. Expansion through added offerings might include things like adding leagues and lessons to your range or bringing in products from a complementary category such as hiking gear, camping ABY KURT SMITH, ARCHERY TRADE ASSOCIATIONequipment or outdoor cooking supplies that would be merchandised within your existing space. Each of these types of expansion comes with its own sets of opportunities and challenges.Before we talk about how to get started, let’s step back and consider the pros and cons of taking this leap. Pros ■ Expansion gives your current customers another reason to visit. Your existing customer base is your most valuable asset. When you add new products or services that align with their interests, you create additional reasons for them to walk through your door, even on days when they weren’t planning to buy a new bow or set of arrows. A customer who comes in for a league night might pick up accessories. A camper browsing your new outdoor cooking section might book a lesson for their kid. Expansion, done right, deepens the relationship you already have with the people who trust you most.Another benefit is that customers will likely spend more time in your store. There’s a direct correlation between time spent and money spent. Programming like lessons, clinics and leagues keeps customers engaged on-site for longer periods, which naturally increases the likelihood of additional purchases. A range with active programming becomes a destination, not just a stop. This also helps build a broader community around your business. One of the most powerful things a local pro shop can do is become a gathering place. Expanding your offerings—whether through events, new product categories or structured programming—attracts new faces and creates shared experiences. That sense of community is something online retailers simply cannot replicate, and it becomes one of your strongest competitive advantages.From a profitability standpoint, expansion can reduce the impact of seasonal markets. Archery sales can be cyclical. Bowhunting drives fall revenue, but spring and summer can feel slow in many regions. Expanding into complementary categories or year-round programming helps smooth out those seasonal dips and creates more consistent cash flow throughout the year.Cons ■ Expansion requires a real investment of time and resources. There is no such thing as a low-effort expansion. Whether you’re launching a new product category or starting up a league program, success demands dedicated attention to planning, promotion, staffing and follow-through. Half-committed expansions often do more harm Pros & Cons of Expanding Your Archery Pro Shop
MAY 2026 INSIDE ARCHERYthan good, sending customers a message that the new offering isn’t a priority.Your current staff may be excellent at what they do today, but expansion often requires new skills, additional capacity or specialized knowledge. Before moving forward, honestly assess whether your team is ready, and factor in the time and cost of hiring or training if they’re not. A new service offering or product category is only as good as the people delivering it.Maybe the most important reality check for any expansion plan is remembering that more revenue doesn’t automatically mean a better bottom line. New products and services bring new overhead like inventory costs, equipment, marketing, staff time and more. If the revenue generated doesn’t meaningfully exceed those added costs, the expansion may look busy without actually improving your financial position.Tips for Exanding Wisely ■ First, make sure to do your research before starting an expansion. The most important question to contemplate is, what problem am I solving for my customers? Is there a genuine, demonstrated need for what you’re considering, or is this something that just seems appealing? Talk to your customers. Look at what similar shops are doing and validate the demand before you invest.You should also determine if this expansion will primarily serve the people already walking through your door or will it require significant marketing investment to reach an entirely new audience? The answer has major implications for your timeline and budget. Expansions that deepen relationships with existing customers tend to be lower risk than those that depend on finding a new customer base from scratch.One of the most practical steps you can take when expanding is to treat the addition as a business within a business. In other words, track the revenue, expenses and overhead of your expansion separately from your core operations. Doing so gives you a clear, honest picture of whether the new venture is contributing to your overall business goals—or quietly draining resources from the parts of your business that are already working.Growth is one of the most exciting chapters in a shop owner’s journey. Approach it with the same care and expertise you bring to serving your customers, and it can take your business to an entirely new level. And remember that the ATA is here to help its members with staff support and resources like our “Monetizing the Range” guide to help learn from other business owner’s successes. You can find this resource and more in the Resource Library on your Member Dashboard. Become a member today at archerytrade.org/join-today to access the range guide and many more helpful resources. Have more questions about expanding your business? Reach out to me at [email protected]. IA
12MARKET TRENDS NEW & NOTABLEINSIDE ARCHERY MAY 2026Montana Decoy XD3 Turkey SeriesMontana Decoy’s XD3 Turkey Series are touted as the most innovative, portable and lightweight 3D turkey decoys around, and they just got better. The improved molded heads make them more realistic, and they include the company’s Purrfect Pose technology for creating several realistic poses. The leg pole was improved to be easier and faster to use, and thanks to the addition of a magnet on the top of the leg pole, the process of setting up and dialing in decoys is easier than ever. A refined printing process with enhanced color and detail is the final touch in making these decoys more effective. The XD3 Seriesincludes MISS PURRFECT, JAKE PURRFECT orPURRFECT PAIR XD. Learn more at montanadecoy.com.Last Chance Archery FlightCheckLCA’s FlightCheck was designed to make paper tuning easier. They include reference marks to segregate previous shots and make tuning adjustments more intuitive. The design includes paper- roll tension adjustments to create a tight, smooth surface and rubber rollers to ensure a consistent paper feed. Each FlightPaper roll includes 4,746 shooting dots and tuning instructions. The lightweight aluminum frame includes a scratch-resistant, powdercoated finish and a built-in tool-storage tray. The preassembled frame includes a built-in tripod and ceiling suspension points, making it compatible with an optional floor stand, wall mount or vise mount. It also holds two rubber-coated bow holders. Learn more at lastchancearchery.comBig Tine OctaneBig Tine Octane is packed with highenergy corn, protein-rich roasted soybeans and real sweet potatoes to deliver the perfect balance of nutrition and attraction deer crave. Formulated to provide maximum attraction, Octane includes critical carbohydrates and protein to support deer through demanding winter months and sustain them year-round. The alluring sweet potato aroma casts a wide net, pulling deer from long distances, the rich taste ensuring they return for more. The high-energy and fiber-rich formula including essential vitamins and minerals helps deer grow strong, recover faster and thrive through every season. It is sold in 25-pound bags or 80-bag pallets. Learn more at bigtine.com.Maple Leaf Press TriangularCompound and Recurve Indoor FacesTriangular Compound and Recurve Indoor Faces by Maple Leaf Press have become an indoor target mainstay. Maple Leaf Press is the only official U.S. manufacturer of WA/FITA, NFAA, and Vegas targets, but also offers compound and recurve indoor faces in a new triangular format to the public. They are printed on sturdy 10-point cover stock and measure 17-by-17 inches—making them a great companion to standard 40cm 10-ring targets. These targets are becoming increasingly popular, with many national archery associations and World Archery tournaments incorporating them into events. They include a clean, consistent layout designed to support accurate training and challenging competition. Learn more at mapleleafpress.com.
14INSIDE THE INDUSTRY ARCHERY E-TAILINGINSIDE ARCHERY MAY 2026MBY CHRISTIAN COSTAWhy Your Archery Shop Isn’t Showing Up in GoogleAnd the 3-Hour Fix That Adds $2,000/Monthintent match, and 138 characters (under Google’s 160-word limit).■ Result: Pennsylvania dealer went from 8 to 67 monthly clicks., and $890+ per month from one product.Your Local AdvantageWhen hunters search “broadheads Harrisburg PA” or “arrows near me,” Google prioritizes local results. Big box stores don’t generally claim your town. Amazon can’t claim local.■ Standard: “Rage Hypodermic Broadheads—2-Blade—100-Grain—Whitetail Hunting—3-Pack.”■ Local: “Rage Hypodermic Broadheads—2-Blade—100-Grain—Whitetail Hunting—Harrisburg, PA—3-Pack.”Use city/town name (“Harrisburg, PA”) not just state. Add location to 10 to 15 high-traffic products.Template: Broadheads[Brand] [Model] Broadheads—[Blade Count] Blade—[Weight] Grain—[Type]—[Species] Hunting—[Quantity]. ■ Example: “Rage Hypodermic Broadheads—2-Blade--100-Grain—Mechanical Expandable—Whitetail Deer Hunting—3-Pack.”■ With location: “Rage Hypodermic Broadheads—2-Blade—100-Grain—Whitetail Hunting—Lancaster, PA—3-Pack.”Each variant needs its own title. Rage in 85, 100, 125 grain equals three different titles.The 3-Hour Implementation Plan■ Hour 1: Export product catalog to CSV. Sort by best-sellers. Identify top 30-40 products—focus on items where big box stores compete (broadheads, arrows, sights, rests).■ Hour 2: Use templates above. Fill in brand, model, category, key specs, use case and location for 10-15 high-traffic ike runs an archery shop in western Pennsylvania. Last week, he searched Google for “Rage broadheads for deer hunting Pennsylvania.”He found big box stores and Amazon, but not his own store.You carry the best equipment. Your expertise can’t be matched. But you’re invisible in Google search because 70 percent of hunters start on Google. If you don’t show up, they don’t know you exist.Your titles probably look like this: “Rage Hypodermic—100 grain” or “Easton 4mm Arrows.”These are killing your visibility. They’re too short, missing key search terms and context for Google.The fix takes three hours.How Hunters Actually SearchHunters search with context: “rage broadheads for whitetail deer” (not “broadheads”) or “mechanical broadheads 100-grain” (not “100-grain broadheads”).They’re comparison shopping with three tabs open. If your title shows grain weight, blade count and species, they click. If it just says, “Rage Hypodermic,” they move on.Big box retailers have an SEO team. Amazon’s algorithm optimizes automatically. You’re using default titles from your distributor.The Framework■ Formula: [Brand] [Model] [Product Type] - [Key Feature/Spec] - [Use Case] - [Location optional] - [Quantity]■ Before: “Rage Hypodermic—100-grain”■ After: “Rage Hypodermic Broadheads—2-Blade—100-Grain—Mechanical Expandable—Whitetail Deer Hunting—3-Pack”■ Application: Multiple keyword matches. Specific specs filter searches. Clear products. Keep at less than 140 characters.■ Hour 3: Import updated titles. Spotcheck 5-10 products to confirm new titles display and specs are accurate.Ohio Dealer ResultsForty-five products optimized. Broadheads, arrows, sights, rests.■ Before: 340 monthly clicks■ After 3 months: 892 clicks (+162 percent)■ Revenue: +$2,400 per month■ Time Invested: One SaturdayGoogle re-indexed in two weeks. By month three, products that never ranked on the first page were now in top three for category, plus location searches.What to Expect■ Week 1-2: Google re-indexes.■ Week 3-4: Rankings shift.■ Week 5-12: Traffic and revenue increases.Realistic results: 30-50 percent more clicks. Products getting 10 clicks/month to 30-40 clicks/month. On 30 products this equals $900-$2,000 additional revenue monthly, or $10,800-$24,000 annually.Avoid these Mistakes■ Titles of more than 140 characters.■ Same title for all variants.■ Keyword stuffing.In the next article, we’ll discuss turning your POS email list into $50,000 annually through automated campaigns. Fix your product titles this week. IAABOUT THE AUTHOR: Christian Costa founded Dirt Road Agency after 10 years in outdoor industry marketing. He now works with outdoor brands and retailers, helping them compete online through website optimization, email automation, social strategy and paid media. He is based in the Finger Lakes region of New York. Learn more at dirtroadagency.com.
16 INSIDE ARCHERY MAY 2026INSIDE THE INDUSTRY ATA ACTIONARCHERY TRADE ASSOCIATIONarcherytrade.orgContinued on page 14n archery range should be a welcoming place where both beginner and experienced archers can feel comfortable and know they’re going to get the guidance and resources they need.Hosting an archery camp welcomes new archers into your shop and offers an opportunity to try archery that might not have otherwise been available. It’s a low-pressure but high-energy way to let kids try archery without the commitment. Those who love it will end up coming back to your shop to buy their own equipment, use your range and compete.If this sounds like something that interests you, check out the ATA’s updated retail range guide, now called, “Monetizing the Archery Range.” The goal of the guide is to provide retailers with a thorough roadmap of how they can use their range as a reliable source of income and boost their business. If you have BY TAYLOR WALSTON, ARCHERY TRADE ASSOCIATIONthe space and the materials, why not make the most out of your shop and provide as many opportunities as possible to practice, compete and have fun, including an archery camp?The guide provides clear step-bystep instructions for how to host your event, from a sample class progression pathway with templates for introductory classes and advanced instruction to detailed beginner programs appropriate for group settings. Use the progression template to slowly increase the difficulty and introduce new techniques throughout the course if you’re hosting a multi-day or multiweek camp.If you’ve never created an event like this before, don’t worry. You can simply follow the steps from the book; no prior event experience is needed, only your archery expertise. Even if you currently don’t have a range, the guide walks you through how to make use of the space available to you. Another great companion resource is our Archery Event Planning Workbook. This resource offers guidance on how to execute a detailed and wellorganized event.Now, all that’s left to do is ensure you have enough youth-style bows and arrows, and then advertise, advertise, advertise.Put up signs around your shop for existing customers to see. You’ll get a lot of parent-archers who will be Do You Want to Conduct an Archery Camp?Here’s How ATA Resources Can HelpAContinued on page 18UNITING THE INDUSTRY
excited to get their kids in on the fun. Create plenty of Facebook and Instagram posts about the event. Come up with a theme like superheroes, medieval times or glow-in-the-dark archery. What kid wouldn’t want to pretend to be Hawkeye, Wonder Woman, Robin Hood, Katniss or a space archer for a week? Make themed graphics for the event using user-friendly platforms like Canva and decorate the range accordingly. Post reels of your shop employees talking about the event. Keep the message out there.Once the archers have taken your camp and determine they love the sport, take them around the shop to get them all the gear they need and point them toward Scholastic 3-D Archery, National Field Archery Association and USA Archery to learn more about how to get started in the competitive circuit. Hosting these events is a great opportunity to promote your own shop. Once you’ve hosted your successful archery camp, visit the Resource Library for the full list of our other member resources.Need to become a member? Visit the Join Today page at archerytrade.org/join-today to start your membership and unlock the full suite of member benefits—like adding your store to our Store Locator, viewed by thousands of users each year. Then, join us for ATA Show Week, January 7-10, 2027, and enjoy the industry’s largest trade show, followed by the Archery & Bowhunting Supershow, national archery tournaments and more! Your membership gets you free access to the Show floor to place Continued from page 16orders in person for those archery camp necessities at discounted rates and put faces to the names of hundreds of the industry’s biggest manufacturers, distributors and archery organization leaders. Your membership also unlocks access to any archery tournaments that will be held alongside the Show. Watch with pride as the kids that attended your archery camp compete on the big stage. Registration for ATA Show Week opens soon. Learn more at atashow.com. IAINSIDE THE INDUSTRY ATA ACTION
20 INSIDE ARCHERY MAY 2026Most archers probably don’t spend a lot of time thinking about securing targets to backers, especially given everyone’s schedule and time commitments these days. Sure, that can sometimes be frustrating, and the solutions haven’t been great or effective. But it’s one of those small frustrations that indeed wastes time, money and focus.But the funny thing about small frustrations is that, over time, they often become big frustrations and time wasters—exactly the kind of thing that might discourage a beginner from shooting their bow in their backyard or throw a seasoned archer off their game. What appears to be a little thing at first glance can so often snowball into a big thing.And that’s exactly what Ben Berry of TargetTack® set out to fix. He and his wife Julie, along with some family and friends, are focused on solving those seemingly small problems that frustrate shooters and ranges, saving them time, money and easing the friction that might make target practice feel like it’s not worth it that day. And while they’re focused on ensuring those little problems don’t become big problems, they’re also committed to doing business their way—manufacturing in the United States and forging win-win partnerships with both their customers and the businesses they work with, all while promoting the shooting sports and encouraging families to spend more time together.A Family of InnovatorsWith his parents’ permission, Ben got his first rifle when he was 14. A year later, after seeing how much he enjoyed shooting, his father purchased him a Bear Whitetail Hunter compound bow. His love for the shooting sports only grew when he, like his father before him, joined the military, enlisting in the Army at 19.A natural leader, Ben was soon drawn to the officer corps. Once he became an officer, he served in a number of roles, learning new skills and building important friendships. Eventually, he transitioned out of the Army and got into the technology field. Once again, he worked his way into management and leadership roles.His wife Julie was also in the technology field. She has earned a degree in computer information systems and has worked in IT her entire career. She was inspired to serve our country in the defense industry as an IT executive, building on a legacy of combined family military service to our country.The two moved to Maine. They started a number of companies, learning the ins and outs of running an effective business. Ben also credits his father with teaching him valuable lessons on how business works and developing a critical thinking mindset.“I had a paper route when I was eight,” he said. “Sunday papers were huge. I rode my bike to deliver the papers, and I had to make multiple trips. My dad asked why it took so long. I explained that I couldn’t carry many on my bike. I asked if I could use his truck—back then, a kid could sit on the tailgate and nobody cared. He said I could, but I had to hire him. I had to pay for his time and for the wear and tear on his vehicle. He was teaching me business principles, even though I didn’t know it at the time.”Although the Berrys were a family of enBY MICHAELEAN PIKEWhen Little ThingsBecome Big ThingsWhen Little ThingsBecome Big ThingsWhen Little Things Become Big Things
MAY 2026 21 INSIDE ARCHERY ■ TargetTack friends and family are always on hand to assist at all events. Front row: Mrs. Jennifer Butler, brand ambassador; Colonel Kevin Butler, U.S. Army, retired; Kim Parsonage, sister and sales; and Julie Berry, TargetTack co-inventor and co-founder. Back row: Jordan, son-in-law & U.S. Navy veteran; Craig Bolla, brother-in-law and Trade Show sales; Lisa Bolla, sister and sales; Ben Berry, U.S. Army veteran and TargetTack founder; Lauren, daughterand U.S. Navy veteran; and Scott Parsonage, brother-in-law and Trade Show sales.
22 INSIDE ARCHERY MAY 2026trepreneurs, they never started a productbased business.Until, that is, Ben found himself dealing with a frustrating situation while shooting in his backyard.“I was trying to shoot a turkey target on a bag with my compound bow,” he recalled. “I was using the staple gun—typical stuff that people have at their house to put up a target. It didn’t stick too well, and when I tried to pull my arrows out, the target came off. Now, I’ve put up a lot of targets over the years and dealt with a lot of frustrations. That day, I guess I got more upset than usual. My wife sees me throw the staple gun down and say a few choice words. She asked, ‘What’s got your goat?’ I told her even these longer staples wouldn’t hold my target to the backstop.“She said, ‘We have grandkids. You can’t be cussing, so go invent something.’”“Ben’s an entrepreneur by nature,” Julie said. “He’s always been an inventor, and he’s always wanted to fix problems. So I told him—partly tongue in cheek—he should invent something better if he was aggravated with tape and staples.”So he did. “I gave it some thought,” he said. “I started thinking through some of the issues that I’ve run into across different shooting settings and talked to some of my buddies—military, hunters, competition shooters. I realized we might have something here.”He got some help from Julie.“Ben designed the original product,” she said. “I thought of the little spiral kind of thing, which, after talking with Ben, turned into the serrated edge.”The Berrys solicited input from other family members as well.“Our son is in biomedical engineering, and he helped us with the ergonomic head, overall design physics and material options,” Julie said. “Then Ben thought of an eyelet on the ergonomic head you could hang things from.”The result was the TargetTack, a reusable target-retention fastener that allows shooters to quickly, easily and securely pin target faces to a wide variety of targets and backstops.We talk a lot about innovation when it comes to archery. Faster, smoother bows. Deadlier broadheads. Better-penetrating arrows. But, Ben thought, no one had thought to innovate in this one very frustrating area. He had seen others, including himself, waste time, money and disrupt the flow or process when shooting across different shooting sport industries.“Everybody has evolved some aspect of the shooting sports, but nobody looked at the fastener being a modular tool,” he said. “We decided it may be simple, but nobody’s done anything with it or addressed costly and bulky single-point use solutions, instead of looking at how a modular fastener could streamline operations and generate revenue opportunities. We created something that has forever changed how people hang or secure their targets.”Starting LocalWith sketches in hand, the couple looked for someone who could help them get started. It was important to them, even in the beginning, to do as much locally as possible. That’s how they came across STEAMfruit, an industrial design company in Biddeford, Maine. “We’re trying to bring productization and manufacturing back to Maine,” Julie said. “I think we need to bring manufacturing and productization capabilities to this country in general, but we’ll start in Maine. We met with Michael Vickery, founder and CEO of STEAMfruit, who partnered with us going through a few design iterations to come up with the final product.”“We believe in things being American made,” Ben added. “It’s not just about us. It’s about the community we live in and the whole shooting sports industry.”Exceptional DurabilityOne of the most important qualities Ben was looking for in his newly designed TargetTack products was durability and reusability. Part of that came from his military experience.“Anything that was put into our hands in the military had to be reliable and had to work every time,” he explained. “I have that same mentality about anything we do here. We don’t cut corners. We’d rather invest and make sure that we’re producing a very durable, reusable, American-made
MAY 2026 INSIDE ARCHERY 23TargetTack thrives on close relationships, whether it’s family, friends or business partners. Counterclockwise from top left: ■ Posing on their 200+year-old family farmland are (L to R): Ben Berry, U.S. Army veteran & TargetTack founder; Julie Berry, wife and co-founder; son Ethan Berry; Mary Berry, mother and former U.S. Army labs comptroller; Eben Berry, father and U.S. Army veteran; and Eben Berry Jr., son and scientific advisor.■ Left to right are Ben Berry; Julie Berry; Cortney, daughter and brand advisor; and Derek, son-in-law and business advisor (In Loving Memory). ■ Attending their first local trade show in Maine are (clockwise from left): Ben Berry; Jordan, son-in-law and U.S. Navy veteran; Lauren, daughter and U.S. Navy veteran and Julie Berry. ■ The Berrys have a convenient 50-yard range in their backyard, AKA Freedom Ally. Clockwise are Julie Berry; Mariam Jabber, brand affiliate and former Miss Greater Portland of America Strong 2025 & 2026; Dr. David Cunic, business and investor relations advisor; and the unofficial TargetTack mascot, Dutchess Berry. ■ Michael Vickery, Steamfruit CEO & founder (right) was instrumental in the invention of TargetTack.
24 INSIDE ARCHERY MAY 2026product. We source the material here in America. It’s a medical-grade polycarbonate with a UV inhibitor in it. We have some TargetTacks we’ve been using on my family’s farm that have been outdoors for several years. We haven’t had to replace them. They’re very durable.”“It’s a quality product,” Julie agreed. “We want to make sure it’s a product that people can use over and over again.”As some people close to Ben have pointed out, that doesn’t seem like the best business decision.“We’ve had some family members say, ‘Why are you making something so durable? People won’t need to buy more,’” Ben said.But Ben and Julie won’t skimp on quality just to make a little more money.“There are 70 million target shooters between all the shooting sports in the United States alone,” Ben said. “If we can just capture 5 percent of that market over the next five years, that’s a very viable business for us and our business partners.”More Than Just a FastenerAnother set of principles Ben followed is that whenever possible, products should be multi-purpose, low profile and lightweight.“We created the TargetTack eyelet,” he said. “You can snap in a connector and be able to extend that connector to have, for example, a placard for a lane or target identifier, or even a wind indicator.“We’ve grown into this notion that we’re the only modular fastener in the shooting sports industry. If you look at most fasteners out there, they serve one purpose and they may only put up a target on one type of backer. We span multiple backstops, multiple sports, and we continue to expand our initial investment with our flagship TargetTack fasteners. We included this modularity and versatility aspect from the start in our patent-pending design.”TargetTack’s new TargetTack Snap System™, currently in BETA field trials, will make the product exceptionally useful for clubs, ranges, training facilities and organizations. Although the TargetTack Snap System official release has not been announced, the couple anticipates releasing a limited preorder after BETA field trials later this year to those organizations, clubs and dealers who pre-register on their web-❝Two American made products, one seamless range experience. Bigshot and Delta McKenzie Targets give archers a backstop built to last while reusable TargetTack® modular pins make sure paper faces stay exactly where they need to be. Together, they eliminate the hassle and save time, so shooters can focus on what they came in the range to do.❞—Brandon Perelli, BIGshot and Delta McKenzie Sales Director
MAY 2026 INSIDE ARCHERY 25site on a first-come, firstserved basis.“For nonprofits and organizations, sponsorships are important,” Ben explained. “One of the things we saw is that every target backer could become a mini billboard for a sponsor to help those nonprofits add revenue. You just snap in a connector and a placard, and now clubs have a way to attach sponsorship to traditional backstops and 3-D targets. Every 3-D target can have its own sponsor now, driving revenue to help offset operating costs and create fundraising opportunities. The placards are currently being planned for two different sizes, with one being 5 by 7 inches and the other a smaller business-card size. It doesn’t distract from the target you’re shooting at, but when you go up to grab your arrows or bolts, you’ll see the sponsor’s branding and lane or target number identification.” At ATA and the Vegas Shoot this year, Ben and the family heard from multiple organizations, clubs and competitive archers that the TargetTack Snap System is a game changer, with one organization ready to buy 500 placards on the spot.The TargetTack Snap System can also be used for wind indicators for training and for other uses.“Although we’re not a replacement for any kind of safety device or your existing safety rules, policies and training, we can help streamline communication for different operational needs,” Ben said. “You can use the Snap System to put up a notice that a lane or a particular target backstop is closed. We’re all about enhancing operations and communication for your range, club or tournament. We also know understanding shot placement and the effects of wind is important, so we decided to include a simple snap-in wind indicator that gives archers and marksmen alike an easy way to train wind direction without needing to carry bulky wind flags.”Focused on AffordabilityAnother major issue Ben and Julie are concerned with is affordability. If they can help consumers, businesses and organizations save money, that’s what they want to do.“Everything has gotten so expensive,” Ben said. “We saw that we could potentially help promote the shooting sports and fundraising throughthe use of TargetTack products.”The fact that TargetTacks are so durable and reusable helps a great deal with that. So does the fact that clubs and nonprofits can use TargetTack products to offer fundraising and sponsorship opportunities. But even though their American-made TargetTacks are already affordable, Ben and Julie remain committed to streamlining their manufacturing and business processes to provide their business partners and dealers with the best margins possible at an affordable MSRP price for consumers.“There’s a huge affordability challenge for small businesses,” Ben said. “We want to make sure the margins are there for the retailers so everybody is getting a win from how we operate our business. One of the things we’re looking at is how we can lower prices while maintaining good margins. The only way to do that is to improve our manufacturing and business processes and cut costs in terms of how we bring our products to market and operate our business day to day.”Currently, TargetTacks are manufactured through a family-owned business partner, Cornucopia Tool & Plastic in California. Ben and Julie have also been looking for additional manufacturers on the East Coast to produce TargetTacks and other planned inventions for the eastern part of the country. Increased shipping costs are one area the couple is looking to address.“Shipping from the West Coast has gotten expensive,” Ben said. “It’s great if we’re shipping to the West or the Midwest, but shipping from California to Maine, especially for our packaging, adds real costs to the bottom line, making it very challenging for small businesses like ours. We’re look-“Veteran-Owned” is a meaningful and relevant term to the TargetTack family. Top to bottom: ■ Eben and Mary Berry (background) pay homage to Colonel Brett Patrick Conaway, U.S. Army veteran (photo) with Ben, Duchess and Julie Berry (foreground). ■ TargetTack is a big supporter of the VAST Program (Veterans Adaptive Sports & Training). Former olympian and VAST Director Kristina Sabasteanski (left) chats with participants at an event in Pineland Farms, New Gloucester, ME. ■ Ben Berry and Kevin Butler pose together during their active-duty days.Kevin Butler’s and Ben Berry’s time serving their country together has grown into being Brothers For Life!
26 INSIDE ARCHERY MAY 2026ing to add manufacturing capability and redundancy on the East Coast, preferably Maine or New Hampshire, to reduce costs and establish business continuity.”Introducing TargetTacksBen and Julie funded the company themselves, continuing to work their day jobs while getting the new business off the ground. They registered the business in June 2022, with product initially available for sale that October.Retired U.S. Army Colonel Kevin Butler served with Ben and has remained a close friend and brother ever since. A current advisor to the company, he recalled his first experience with TargetTacks.“I thought, ‘Okay. It’s a target tack,’” Kevin said. “But then he sent it to me and I held it in my hand, and it all made sense. I shoot a lot. And with the TargetTacks, I don’t carry tape anymore. I don’t carry staples. I don’t carry a staple gun. I’ve got more room for other gear in my bag. It solved a lot of problems that I didn’t know I had.”The product’s first major test in proving market fit came when Ben and Julie attended a local gun show with their daughter Lauren and son-in-law Jordan, who met and served together in the Navy.“We sold to about 5 percent of the people coming through, people who had never seen or heard of TargetTack,” Ben said. “That’s where we started getting real customer feedback. And it was incredibly well received. I’d hoped to get the word out about the product and maybe make a sale or two. We ended up selling far more than I expected, and close to half of the show attendees now know about a new product made by a local couple in Maine.”At that point, Lauren asked if they’d heard about SHOT Show. “We need to be there,” she told them. It was expensive and felt like a risk, but it seemed like the next step. Luckily, Ben didn’t need to do it alone. In addition to their four children—Lauren, Eben, Ethan and Cortney—assisting with the business, Ben and Julie had help from their son-in-law Jordan, who is a a firearm enthusiast; Ben’s two sisters and their husbands, Lisa and Craig Bolla and Kim and Scott Parsonage, who live in California; and Kevin Butler and his wife Jennifer, all of whom enthusiastically support the com-
MAY 2026 27 INSIDE ARCHERYpany at trade shows and other events and have had an impact on the company’s success and growth.“Although we exhibited at the SHOT Show for three years with very good success, this year we decided to do ATA, the Vegas Shoot, NASP Eastern Conference and the NECS NorthEast Championship Series instead,” Ben said. “I’m so glad we made the decision to invest in the archery industry and its wonderful communities, families and archers. My brother-in-law Craig said we needed to attend archery shows. I felt like there was more competition in terms of target pins in archery initially, whereas in firearms there isn’t. But I found the ATA Show and Vegas Shoot to be more aligned with our overall company values and see more multi-sport members who cross over to firearm categories than from the firearm industry crossing over to archery categories. We’re so focused on family, and archery really is more of a true family sport than what is currently available in firearms shooting sports.”Consumers, dealers and business partners are seeing the advantages of using the TargetTack products. “We’re expanding into Canada and beyond,” Ben said. “We inked a deal with North American Hunting Supplies in Canada. Our farthest archery shop selling TargetTacks is in Australia, through Lancaster Archery. We recently signed on with Three Rivers Archery to expand other U.S. and international opportunities. We now have over 120 retailers and thousands of marksmen and archers worldwide who bought and are using our TargetTacks. At the Vegas Shoot with our son Ethan, we had U.S. and several different countries’ competitive and pro-level archers come by our booth to buy and share positive feedback on our products, including the TargetTack Snap System and our new Gamified Practice Targets. We had several Vegas Shoot competition professionals run with our TargetTacks, and they all said these were the best pins they have used to date. One pro mentioned our TargetTacks improved their overall flow during the tournament.”Despite the fact that TargetTacks last a long time, some clubs and organizations are finding an unexpected reason to buy more.“One of our training facility customers said they needed to reorder a bunch more,” Julie said. “I was surprised as the pins shouldn’t need to be replaced so soon. But our contact explained that people loved them so much, they were asking to take them home for their own personal use.”The Biggest ChallengeJulie told us that the company’s biggest hurdle now is simply getting the word out about TargetTack.“As soon as people hear about us, they find it cool and ingenious,” she said. “As soon as they try it, they buy.”Ben agreed.“Our TargetTack has so many advantages across the entire shooting sport industry,” he said. “The serrated edge, which many say is a game changer, holds better to several different backstops without the frustrations. If you hit a metal nail or washer, you can damage your arrow or bolt. But we’ve designed the TargetTack to ensure that as long as it’s not a direct hit, your arrow or bolt should glance off the ergonomic head and won’t be damaged. Another frustration at firearm ranges and training facilities is that metal clips cause ricochets and finger injuries when shot at. With our TargetTacks, these frustrations are minimized and, in most cases, eliminated. Range operators can keep their ❝Ben and Julie of TargetTack® are deeply passionate and committed about solving common pain points in the shooting sports realm. I recognized immediately how STEAMfruit’s holistic approach to design and creative problem-solving perfectly complemented their vision as well as their marketing and relationship-building strengths, allowing our teams to ideate and address challenges more effectively together.❞—Michael Vickery, Founder & CEO of Steamfruit
28 INSIDE ARCHERY MAY 2026range looking cleaner, spend less time swapping out shot-up backers and save on operational costs.”Ben’s sister Kim says that once people see the product, they understand it.“Everyone says it’s the best product,” she said. “It’s simple. It’s easy. A lot of people say, ‘Why didn’t I think of that?’”“When we show them exactly what it does, they look at it and realize what it means,” Kim’s husband Scott said. “They’re like, ‘Why would I need tape, staples or spray glue anymore?’ And when they realize TargetTacks can be used in all weather conditions and saves them a significant space and weight in their range bag, you can see it in their face.”Ben’s other sister Lisa said people also appreciate the company as a whole.“People say it’s a great story and a great product after they hear how it all began,” she said.Adding Complementary ProductsBen and Julie have turned their innovative energy to paper targets.“We recently launched some paper targets manufactured in New Hampshire,” Ben said. “We hadn’t really found any humidity-resistant targets we liked that worked for both archery and firearms, so we created our own. We came up with targets that had a little bit of science, a little bit of skill building and a lot more fun. We saw an opportunity to do a gamified target series that could be customized, which we call the Shot Showdown Challenge™. We also sell matching 12x12 practice targets for each of the Shot Showdown Challenge Target Series Zones. Archers and marksmen can test their setup with our Warm-Up Targets, verify accuracy with our Bullzone Targets, ensure precision with our Call Your Shot Targets and finally add some fun while building skills with our Trick-Shot Targets.”In addition, TargetTack is working on another new idea that will launch in 2026.“It’s a twist on the design of the Tar-❝At our inaugural S3DA Open, held in conjunction with the 2026 ATA Show and NFAA Rushmore Rumble, TargetTack contributed to a very smooth and successful event. The product was intuitive and noticeably easier for athletes to use compared to traditional methods. We had enough to equip all 25 competitive bales, and the feedback from both athletes and coaches was overwhelmingly positive. Many archers were hoping to take them home, and by the end of the event there were very few left. We are excited about the potential for a continued relationship with TargetTack and the role their product can play in future S3DA events.❞—Cody Kirby, S3DA Executive Director
MAY 2026 INSIDE ARCHERY 29getTack,” Ben’s brother-in-law Scott said. “We’re looking into using it in the installation of acoustical soundproofing foam on ceilings.”“Soundproofing is used in ranges,” Ben said. “We’re in the modular fastener business, so we saw an opportunity to modify our design and create VersaTack™—patent and trademark pending—so people can hang acoustical foam from the ceiling for commercial use.”Win-Win PartnershipsBen and Julie don’t have vendors. They have trusted business partners.“When we look at business partners, we want people that are more strategic than transactional, who look for mutual business opportunities,” Ben explained. “We want to have a win-win relationship with the people we work with, creating reciprocal business benefits.”Cornucopia Tool & Plastic does the company’s manufacturing and helps with its product packaging.“It’s run by a great family we met at the SHOT Show, who have a ton of experience not only in manufacturing but also in the retail industry,” Ben said. “My sister Lisa helped connect us with the owners, Jason and Shannon. They have been one of the strategic business partners who have directly contributed to our overall success and growth.”TargetTack also works with Calathea Creative, founded by Jessica Bull, on branding, marketing and social media.“She’s been amazing,” Ben said. “If you look at our Instagram and publication ads from when we started to what it looks like now, you’ll see how much she’s helped us with our new branding and messaging.“Other great people helped us get started building our foundation and contributed hours to our early success in the market. Our daughter Lauren jumped in, helping to get everything launched and supporting our day-to-day operations. We connected with Brent Robinson, founder of Hydravideo, through the SHOT Show. He helped us at a critical point with early video content creation, connections in the industry and some initial branding concepts.”STEAMfruit helps with industrial design, product modeling and 3-D printing. “Michael’s helped us understand the productization lifecycle and manufacturing side of things,” Ben said. “And we have formed a business partnership in Maine to bring new product ideas, like VersaTack, to market, as well as other inventions we are currently working on.”Finally, Apollo Creative helps with paper supplies and products.“They have been in this direct market industry for a long time,” Ben explained. “They know the paper business. They can bring other experiences in to help us make better decisions.”Military best-Buddy Kevin Butler is not surprised by Ben’s commitment to winwin partnerships.“Ben is the most ethical person I have ever met,” Kevin said. “He is extremely loyal. He’ll give you the shirt off of his back. He’s a really, really good guy. I would fight in many a foxhole with him.”Partnering with Business Partners and DealersThat win-win approach to partnerships extends to the company’s retail partners and dealers. It’s vital to TargetTack that its products give dealers an edge.Ben pointed out that the TargetTack makes a great American-made product to plug into your existing product lines and at your checkout counter.“It’s a great sale item by itself,” he said. “It’s something new, something different, especially for those retailers selling two-season sport accessories. But you can also bundle the TargetTack with backers and other industry paper targets. We’ve recently partnered with a fantastic family who owns and operates BIGShot and Delta McKenzie Targets, and we’re looking to partner with other target companies that have the same values and customer needs. TargetTacks are a great upsell. And they’re American-made. We also offer an expanded accessory line with our recent Gamified Practice Target and our soon-to-be-released Snap System.”In addition, dealers can use TargetTacks on their own retail ranges and testing facilities, making securing target faces to targets faster and easier.“They also look better aesthetically,” Ben said. “If you have them all lined up, they
30 INSIDE ARCHERY MAY 2026look nicer. For competitions, clubs and ranges, the clean look matters.”Julie stressed that business partners and dealers can expect good margins when working with TargetTack.“They get very fair margins,” she said. “When we partner with an organization or dealer, we want them to love our product and we want to make sure there’s a fair distribution of profits we can share with them and across their channels.”The company also goes out of its way to offer exceptional customer service. “We’re constantly in tune with our customers,” Julie said. “If orders come in, we fill them immediately. If people order the wrong thing, we’ve covered shipping to send them the correct product even though it’s not our mistake. We do a lot for our customers because we know how easy it is to make a mistake in this busy world. We strive to make sure everyone knows that our name and reputation are more important than the products we sell, but also that our product is what they need.”Additional PartnershipsTargetTack has also partnered with organizations like S3DA. It’s another example of how the company approaches working with other people.“S3DA used our TargetTacks for their tournament at the ATA Show this year,” Ben said. “The organizational leaders and most importantly the youth archers love them. Recently, S3DA has joined our reseller program, and we have joined them in their mission as a bronze partner sponsor. We are all about supporting and promoting family shooting sports. I met with S3DA’s Executive Director Cody Kirby to explore additional opportunities to further promote family archery. I told him there was something else we could do for S3DA with our new Gamified Target product line: We could make an S3DA-specific Shot Showdown Challenge™ target with additional practice targets to promote family fun archery and provide club coaches a new tool for fun training. We discussed putting some specific archery skill-building target zones in there, but we will make it fun so it keeps families, coaches and archers interested and engaged, especially during the breaks in the competitive seasons. We can
MAY 2026 31 INSIDE ARCHERYdo the same thing for NASP or other youth organizations and clubs across the country. We’ve supported other nonprofits like the Boy Scouts, and we’ve donated to other nonprofits across the country.”Giving back is important to Ben and Julie.“There was one nonprofit in particular that we liked a lot,” Ben said. “A lot of families can’t afford to buy archery equipment for their kids, so this nonprofit fundraises to be able to purchase equipment and rent it out to families at an affordable price, the same way kids rent musical instruments at school. We donated TargetTacks to that organization for this cause.“We also recently donated a bunch of TargetTacks to a mental health challenge event for veterans, law enforcement and firefighters.”The Future of Target TackCurrently, TargetTack is available in four colors—original orange, lime green, teal and pink. (TargetTack offered a custom dark blue TargetTack for the United States Concealed Carry Association and its 850,000 members.) The pins are also available in two sizes and are currently sold in 6 and 12 packs with loose bulk options.Last year, TargetTack reached a point where Ben was able to go full-time with the company. Although Ben and Julie are still the only official employees, they get a ton of support from business partners, family and friends.Recently, the Veteran Business Outreach Center of New England nominated TargetTack for an SBA award, a meaningful moment for a company and family that strives to put its values first.That’s part of what Julie enjoys so much about the company.“We’ve done some things with police departments,” she said. “The feedback we got was that they don’t get a lot of range time, but now, when they do get time, they spend more time training and less time setting up, swapping targets and breaking down the range. It feels good to be part of eliminating those nuisances for them.“We’re putting good products in good people’s hands to let them have some fun, while training with purpose. We’ve helped out the military and we’ve helped out police officers. I think we’re doing a good thing here.”Ben and Julie have no plans to slow down.“We’re looking at doing a competition pin,” Ben said. “We’re working on the next wave of the Snap System, looking to create a way to bring technology to the target backer. We want to find a way to turn every target backer and backstop into a mini billboard for communication for sponsorship or advertising. We’ve seen challenges around how technology can be affixed to a target backer, and we want to be that fastener where innovative tech can be connected to our TargetTacks.”Of course, TargetTack continues to work to get the word out about the value of its products to the many shooters who rely on them every range day.“As my wife says, TargetTacks are an essential,” Ben said. “They’re a no-brainer, lightweight, low-profile, space-saving product for your range bag. You throw four to six of these in a pouch, and you’ve got a way to hang your target faces and add additional lane or target accessories. For the cost of a couple of ice cream cones, you get a six-pack of TargetTacks that will save you time, storage space and frustration. Retailers and ranges with pro shops now have a great product they can upsell, bundle with existing top sellers or have at their checkout counter.”But Ben and Julie never lose sight of the big things.“We’ve been blessed,” Ben said. “Getting to do this with our large family—even my parents known as have stuffed a product clamshell or two. Getting to work with our business partners, dealers and industry influencers. Receiving overwhelmingly positive feedback from all types of target shooters, from beginners to pros. We see serving this amazing shooting sport community for generations to come.“We are committed to keeping our overhead low. We started out of our barn, and we have an area in our basement to operate from. We’re truly a small business in the early stages trying to achieve our fiveyear goal of selling to 5 percent of the 70 million target shooters in the U.S. And we do it because we value American family traditions, especially the shooting sports.“Whatever we can do to promote and support family shooting sports, that’s part of the reason we started this business.“If you had asked me that day a few years ago if I could believe putting up an archery target with a staple gun would have caused all of this to happen, I would have said you’re bonkers.” IA❝We really enjoyed welcoming the TargetTack family to NABA. TargetTack has revolutionized the ability to hold paper targets for indoor and outdoor shooting sports no matter the backstop, and they continue to bring new innovative products and improve sport. ❞—Kelly Kelly, Executive Director of NABA
32 INSIDE ARCHERY MAY 2026Standout2026Sights ● RestsBy Patrick Meitin &
MAY 2026 INSIDE ARCHERY 33Even customers prone to holding onto the same compound bow for years are open to upgrading accessories frequently to milk a few more seasons out of a bow. Two of the most consequential bow accessories are the bow sight and rest. These are the bow accessories that can make the most difference in helping an older bow shoot its best. The modern bow sight is at the center of the precision we enjoy today, stacking arrows into tight groups at unprecedented ranges, while the latest arrow rests start those shots off on the right track. Both of these accessories have never been better, offering real advancements to confident aiming and straight arrow flight, tuning small flaws in the way we aim across various terrains or tweak the very last bobble from our arrow flight. All offer generally easier setup, finer adjustments and rock-solid dependability. Come along as we explore some of the best in the business.Singular SightsSWORD SIGHTS ● The Sword Judge Picatinny Mount singlepin mover sight comes with a 1.5-inch aperture, the single vertical pin backed by .019-inch fiber optic for confident aiming in any light. Sword Fast Track elevation technology allows fast and smooth movement, while 100 percent CNC-machined T6061 aluminum construction makes it nail tough. Micro elevation adjustments are precise and secure. The pin aperture accepts a lens and retainer ring, windage and elevation sight-in offering tool-free efficiency. The 45-degree sight-tape surface is easily referenced while at anchor. The frame holds laseretched elevation/windage scales for faster sight-in, and 2nd and 3rd axis adjustments are included. A Power Tower rechargeable sight light is included. The high/low mounting system and built-in offset are compatible with extended sight windows. The sight is hard anodized with a matte-black finish—available in right hand options. The sight is built in Ohio, USA. Learn more at swordsight.com. HHA SPORTS ● HHA’s XV3 mover sight is the company’s most innovative yet. It holds three micro-adjustable, vertical pins instead of fixed gaps like past HHA vertical-pin designs—delivered by popular demand. Like other HHA sights the XV3 is tough, packed with cutting-edge technologies and made in the USA. Vertical-pin configurations are hugely popular with many customers because they obscure less target, and this system allows setting pin gaps on the three pins to precisely accommodate specific arrow weights and bow speeds. The XV3 series is available in a new lightweight Bridge-Lock frame designed for
2026Sights&Rests34 INSIDE ARCHERY MAY 2026Mathews bows, Picatinny- or directmount options. All are lightweight and include a lifetime warranty. Learn more at hhasports.com. TROPHY RIDGE ● The new React 5 Maxx fixed-pin sight was refined to be lighter, stronger and more reliable. React Technology allows fast and accurate setup through technology that automatically sets pin gaps to provide dead-on zeros at 20 to 60 yards. The patented speed-select dial allows fine-tuning for various arrow speeds and distances, the rechargeable integrated LED module providing bright, reliable illumination without battery rattles. The smoked gray polycarbonate housing and subtle gray accents are eye appealing and the overall design sleek and lightweight. It includes rubber-coated knobs to promote quiet shots and complete user control in any weather or while wearing gloves. Look for them with standard or Picatinny mounting configurations. Learn more at trophyridge.com. DIALED ARCHERY ● Dialed’s new Dialed MAG-3VA was created for archers looking for a simpler, cleaner approach to the fixed-pin sight, without sacrificing precision. The MAG-3VA sports three vertically-stacked, micro-adjustable pins, a design that bridges the gap between a single-pin and traditional multi-pin sight, while keeping the sight picture uncluttered and providing dependable yardage options. Dialed is known for overbuilding its sights so they hold zero and withstand the rigors of the most demanding bowhunts. The MAG-3VA is no exception. Dialed offers the MAG-3VA with .010- or .019-inch pins and frame options color-matched to today’s most popular flagship bow models. This is a feather-light sight made to shrug off hard use and the harshest weather. The MAG-3VA sight head can be combined with Dialed’s Prüf mover or Strike non-moving models. Learn more at dialedarchery.com. BLACK GOLD SIGHTS ● The Dual Trac two-pin mover sight from Black Gold provides the perfect combination of single- pin visibility with the addition of a second independently-adjustable pin for increased versatility at full draw. The micro-adjustable .019-inch Pro Pins include a narrower throat terminating in a perfectly matched, round pinhead minimizing target blackout. The photochromatic protective shell adapts to prevailing lighting conditions to provide ideal pin brightness. It includes micro-adjustable 1st and 3rd axis adjustments, and a non-micro-adjustable 2nd axis for precise sight-in. Dial of Death allows instant corrections to pre-determined yardages, with 54 sight tapes provided. The sight is 2X and 4X lens adaptable (sold separately). Learn more at blackgoldsights.com. AXCEL ● The award-winning Driver Slider by AXCEL received major upgrades for 2026, while also maintaining absolute dependability, compactness and feathery mass. It includes micro-adjustable 1st- and 2nd- axis features and fast 3rd-axis adjustments. This ensures quick and easy sight-in. Three yardage-tape pointers are adjustable to correlate to the micro-adjust fiber optic pins. Driver Slider sights are offered in custom color packs, plus direct-, Picatinny- and Bridge-Lockmounting systems. The windage knob holds a tournament-style lock, while a Tread Grip surface offers a sure grip even while wearing gloves. Accurate vertical/horizontal alignment is offered through the DUO-GLIDE automatic tension gibs. AXCEL adjustable sight tapes offer versatility and precision to 100 yards. Learn more at truball.com.ROCKY MOUNTAIN ● Rocky Mountain Horizon Driver Sights are available in one- or three-pin configurations. These affordable mover sights include gang elevation, plus 2nd and 3rd axis adjustments. The sight is centered on an ultra-smooth and ergonomic yardage adjustment dial and includes sight tape facing the shooter for easy viewing. Laser-etched windage/elevation marks make setup fast and easy, and shooters enjoy super-bright, full-capture .019-inch pins. An integral light adapter and precision bubble Sword JudgeHHA XV3Trophy Ridge React 5 MaxxDialed MAG-3VABlack Gold Dual TracContinued on page 36
2026Sights&Rests36 INSIDE ARCHERY MAY 2026level are included. The durable polymer peep-alignment ring is offered in bright orange and green and measures 1.75 inches in diameter. It’s available in four length options, features tool-less adjustments and an ambidextrous design weighing only 11.5 ounces. Learn more at feradyne.com/pages/rocky-mountain. VIPER ARCHERY ● The Pit Viper mover sight from Viper Archery is now offered in Desert Brown, Olive Green and Slate Grey Cerekote finishes. This sight offers tool-less adjustments and 2 inches of smooth, micro elevation movement through an aluminum gear with 2-inch Delrin rack-drive with adjustable tension. 2nd and 3rd axis adjustments are included in fixed-plate or dovetail mounting options. The multipin housing is threaded to accept lenses/sun shades, the illumination system enclosed to eliminate blinding bleed-over. The extended fiber that backs each pin is tube-encased and the pins machined aluminum. Options include lime-green, yellow or white snap-in peep-alignment rings and .010, .015- or .019-inch pin diameters. Learn more atviperarcheryproducts.com. SPOT-HOGG ● Spot-Hogg’s Boonie DT Triple Stack holds a 4-inch dovetail bar offering streamlined mating with BridgeLock bows. It also includes a dovetail side mount with a quick-release knob. The dovetail bar allows customizing sight radius and quick removal, while ensuring zero is maintained when returned. The sight holds three individually-adjustable, vertical pins with corresponding yardage pointers. 1st-, 2nd- and 3rd-axis adjustments are included, and the design offers an improved micro-adjustment for precise windage tuning. The yardage-wheel lock-down knob was also improved, the sight customizable via removable yardage wheel and pointer options. The tough, modular design allows conversion to other Boonie models by swapping the sight bar. Look for them in right- and left-handed versions with .010- or .019-inch pins. Learn more at spot-hogg.com. CUSTOM BOW EQUIPMENT (CBE) ●CBE’s Tactic Hybrid mover sight includes Smart Mount multi-positioning mounting, plus elevation and windage gang adjustments with visual laser engraved markings to make setup faster and easier. Buyers can choose between single- or three-pin housings with ultra-bright and bulletproof .019-inch Blade Pins. It offers the ability to set a floating pin with a rapid stop. The fiber management system provides the brightest aiming points possible and enhanced protection of the 12 inches of extended, light-gathering fiber. Laserengraved hash marks provide visual aid during initial sight-in. The ambidextrous design minimizes SKUs, and a rheostat sight light is included. Sight scales are included and the sight weighs just 9.8 ounces. Learn more at custombowequipment.com. ULTRAVIEW ● UltraView took a nearly perfect bowhunting sight and made it better with the Slider 2 design. The Slider 2 includes intuitive features to enhance its user-friendly function and reliability. Patent-pending DualDial elevation and windage adjustment are intuitive and ergonomic. The Home Stop allows returning to 20 yards without taking eyes off the target. QuickBreak allows quickly detaching and returning scopes without losing zero. TripleMark allows correlating each indicator to the three pins. A full set of premium waterproof vinyl tapes are provided—laminated to eliminate stretch and optimize contrast. A laser engraved setup tape is pre-installed, or users can use a dual-tape setup for multiple arrow setups. They come with a soft storage case, which accommodates a spare viz ring, spare pin cartridge, UV Slider 2 light and USB-C charging cable (sold separately). Choose from two-position BridgeLock (9.2 ounces), spring-loaded Picatinny (9.3 ounces) or two-position Direct-mount (9.2 ounces). They include 10x24 TPI taps for quiver mounting. It also comes with combined 1st-, 2nd- and 3rd-axis micro adjustments and polycarbonate fiber protection. Scope options include horizontal three- or five-pin, or CBE Tactic Hybrid vertical one- and three-pin setups with AXCEL Driver SliderRocky Mountain Horizon DriverViper Archery Pit Viperin Olive Green,Desert Brownand Slate GreySpot-Hogg BoonieDT Triple StackContinued from page 34
MAY 2026 37 INSIDE ARCHERY.015-inch diameter fiber. Learn more at ultraviewarchery.com. TRUGLO ● For fixed-pin fans TRUGLO offers the VEROS 5-Pin. The VEROS offers TRUGLO renowned brightness for confident aiming in any legal shooting light. In fact, the angled fiber system maximizes pin brightness for customers who spend a lot of time pursuing whitetails that move at the very edges of legal shooting light. The pins decrease in diameter as they move from top to bottom, providing greater longrange precision. The protected fiber provides peace of mind for those who hunt hard in rugged conditions. The VEROS includes micro-adjustable windage and elevation and 2nd- and 3rd-axis leveling. Learn more at TRUGLO.comAPEX GEAR ● The MAGNITUDE Detachable Mount 5-Pin sight is a rugged fixed-pin design from Apex Gear. As the name suggests, the sight is easily and quickly removed for compact storage, but reinstalls in seconds while maintaining zero. The MAGNITUDE Detachable Mount sight includes reliable aircraft-grade aluminum construction to withstand harsh use and conditions, the precision micro-adjustments making it popular with accuracy-obsessed shooters. The five ultra-bright horizontal PRO-BRITE pins and anti-glare optics promote spot-on shooting, and the aperture design promotes enhanced peep alignment. Learn more at apex-gear.com.Revolutionary RestsQUALITY ARCHERY DESIGNS (QAD) ●QAD’s ULTRAREST Integrate MX2 is an industry touchstone, including mounting bases designed for many bow brands. The MX2 is rugged, super-compact, lightweight and super sleek. It features a reliable, silent capture bar and deaddependable 7075 aluminum launcher, making it impervious to hard use. The launcher holds customizable dampers of various colors. Adjustments are made in micro-click increments, and the launcher remains up during controlled Apex Gear MAGNITUDETRUGLO VEROS 5-PinUltraView Slider 2
2026Sights&Rests38 INSIDE ARCHERY MAY 2026let-downs. The total-containment design is a customer favorite, newer Integrate mounting providing more streamlined attachment, which also makes it 60 percent lighter than side-mount rests. QAD products are U.S.-made and carry a limited lifetime warranty. Learn more at qadinc.com.TROPHY RIDGE ● Trophy Ridge’s Whisker Biscuit Pro arrow rest elevates the design to new heights. The total-containment Whisker Biscuit is still wildly popular with many bowhunters due to its simplicity and utter reliability. The newest version includes milled-aluminum construction for added strength and vibration dampening. The new design offers fast windage and elevation adjustments, Biscuits offered in small and medium sizes to accommodate modern arrows. Side-mount and IMS mounting systems are available. The design keeps arrows under complete control and is simple to set up and tune. Quick-Swap Bristles make replacing worn Biscuits easier than ever. Learn more at beararchery.com.RIPCORD ● The new Ripcord RAK Limb Driven arrow rest from Ripcord includes an external activation chord adjustment providing easy cable take-up in seconds. The limb-driven technology allows setup in less than 5 minutes, without the need for a bow press. The design proves hugely reliable, providing seamless performance and pin-point accuracy. The durable launcher automatically centers arrows while drawing, the overall design hunting silent and vibration free. A full-capture cage keeps arrows in place before and during the shot—silently, securely and consistently. It includes simple windage and elevation adjustments with laser-etched hash marks. They are available in right- and left-hand, with micro or non-micro adjustments and in standard and IMS mounting options. Learn more at ripcordarrowrest.com. PULSE ARCHERY ● The newly-refined Pulse 25X Auto Rest still provides the auto-reset action that put it on the archery map, without increasing the price. The Pulse 25X is simple to install and tune, without a bow press. Its CNC-machined aluminum housing and launcher makes it ultra-tough and reliable. The Auto Rest launcher engages and captures arrows automatically after every shot without the need for a cocking lever, and without creating game-spooking clicking. It then drops reliably after release, the launcher supporting arrows and dropping even if the bowstring is crept slightly. It can be set up for buss-cable or limb activation. Learn more at axionarchery.com.CUSTOM BOW EQUIPMENT (CBE) ● CBE’s Defy Micro Rest is a fall-away design offering simplified setup and sleek lines. It includes Gravity Lock internal technology to keep arrows fully contained and secure, the BounceBack Prevention System offering 100 percent arrow clearance after release. The system is also dead silent. They’re offered in right- and left-hand options. Each includes laser engraved windage/elevation marks for confident setup. The high-grade machined aluminum construction ensures reliability and the overall design fits tight to the riser and remains in the up position after letting down. Precision ball bearings provide smooth operation and the machinedaluminum launcher arm is nail tough. It comes with cable clamp, 9/64-inch Allen wrench, shelf pad, dual mounting screws, launcher felt and arrow retainer felt. Learn more at custombowequipment.com. VAPOR TRAIL ARCHERY ● Vapor Trail Archery—originators of limb-activated arrow rests—further elevated the approach with the new Victor drop-away rest. It can be activated by the top or bottom limb and offers universal compatibility with both IMS and standard side mounting systems through the patent-pending Attachment Bridge System. Patent-pending Spring Tension Adjustment Technology allows fine-tuning launcher tension for various arrow weights and shooting styles. It also includes Variable Launcher Angle and a free floating head that supports arrows for up to 70 percent of the shot cycle to optimize forgiveness and downrange accuracy. Cage colors includes Black, Scotch, OD Green, Wolf Grey, Sandstorm and Ash. The full-containment rubber over-molded carbon cage with side loading gate keeps arrows contained with minimal noise CBE DefyMicro RestPulse 25X Auto RestRipcord RAK Limb DrivenTrophy Ridge Whisker Biscuit ProQAD ULTRAREST Integrate MX2
MAY 2026 INSIDE ARCHERY 39and vibration. Windage/elevation are micro adjustable, and the silent arrow pad cradles the arrow until the rest is activated. It weighs just 3.8 (IMS) to 4.5 ounces (side mount).Make the Victor more hunt friendly by adding a patent-pending The Float. The Float allows the launcher to remain fully upright before the shot for complete arrow containment, without the need for a lock-up system. The Float is daisy-chained into the existing launcher activation cord, creating the security of a containment rest combined with the accuracy and forgiveness of a free-floating launcher. Learn more atvaportrailarchery.com. TRUGLO ● The HYPER-STRIKE drop-away rest from TRUGLO offers an affordable but dependable option to meet any archery need. The design offers quiet and dependable 100 percent arrow control before and during the shot so customers can dedicate all of their attention on making the shot. The adjustable launcher includes a wear-resistant design and smooth operation. Fine tuning is accomplished through independent windage and elevation adjustments to provide clean arrow flight. The rest comes with a cable-clamp to promote fast down-cable setup, and the patented and rugged design is made to ensure confidence in the field through many seasons. Learn more at TRUGLO.comAPEX GEAR ● The SURGE Drop-Away arrow rest by Apex Gear Rest is a design that keeps arrows secure before and during the shot, while ensuring a clean and quiet launch. It includes a downcable activation system secured by an included cable clamp, which makes for faster setup. The design includes delayed trigger timing, which means it supports and guides the arrow longer to enhance accuracy. The high-speed actuation system and steady-drop technology then ensures complete arrow/fletching clearance. The launcher is set on precision bearings for smooth operation, longer life and consistent launches. Learn more Apex Gear SURGE at apex-gear.com. IATRUGLO HYPER-STRIKEVapor TrailArchery VictorDrop-awayRest and The Float
40MARKET TRENDS GEAR REPORTINSIDE ARCHERY MAY 2026UBY PATRICK MEITINTreelimb ProductsPremium 5-Arrow Quiverreturned nearly instantly without levers or tabs to manipulate.The Premium 5-Arrow Quiver’s ruggedness stems from a machined aluminum frame and rigid contoured hood, which create one of the stoutest quivers in the business—which also protects arrows exceptionally well. Arrows are thoroughly secured through Treelimb’s patented Broadhead Capture System hood, which ensures a quiet and secure grip on fixed-blade or mechanical broadheads. This rubber hood insert includes various molded-in shapes and orifices to accept a wide variety of blade configurations and actively grip the front end of the arrow, preventing rattling or loose arrows, even after repeated shooting. Additionally, the exclusive Teardrop Gripper provides a kung-fu grip on 6.5mm to 4mm arrows, eliminating rattling or dislodging in the heat of battle. Treelimb Thumb Tabs allow effortless insertion and removal.The entire quiver can be removed and returned nearly instantly with the twist of Treelimb’s Tension Lock System (TLS). p front, as a largely Western bowhunter who does a lot of spot-and-stalk hunting, I’m not particularly fond of bow quivers.When ranges stretch or a breeze stirs, a bow-attached quiver can upset the inhand balance of the average bow. This can be mitigated considerably with a solid two-piece quiver design, but when prowling Western habitats I generally prefer my arrow quiver to ride on my daypack.That said, when I’m confined to an elevated treestand or ground blind, I find a detachable bow quiver a valuable addition to any hunting setup. Preferably something lightweight and compact that can be removed with minimal fuss and kept close at hand.One quiver including all these attributes is found in Treelimb Products’ Premium 5-Arrow Quiver. The Premium 5-Arrow Quiver is nail tough, holds arrows securely and can be removed/TLS hinges on the quiver’s cleverlymilled frame, which pops onto dual rollers to twist into position and lock solidly. The solid-aluminum upper and rubber-dampened lower post work to minimize vibrations and post-shot noise, if a shooter chooses to leave the quiver in place while shooting.Instead of sandwiching on top of the bow sight like most single-point quiver-mounting systems, Treelimb Products uses a bow riser’s top quivermount socket. Each quiver comes with a Triangle, Mini Hex and Oval mounting stud. Triangle studs are compatible with Bear, Elite, Martin and some Bowtech bows, for instance, the Mini Hex fit for APA Archery, Hoyt and some Bowtech models, while the Oval option serves as a universal mount for most other brands.I used a triangle mounting system on a 2026 Martin Archery bow, resulting in a rock-solid connection free of vibrations or the slightest amount of play while twisting the quiver on the tight roller detach system. A horizontal post with locking bolt allows moving the quiver laterally to adjust how tight the quiver rides to the riser. A built-in Treelimb Hanger allows hanging the loaded quiver from a bow hanger or convenient limb after climbing into a stand.Check out Treelimb Products by visiting treelimbventures.com. IAWebXtra ■ For a closer look at this product and many others, check them out at insidearchery.com.
42 INSIDE ARCHERY MAY 2026As difficult as it might be to grasp for those of us who live, breath and eat bowhunting, not every archery customer cares to fill tags and stock freezers with organic meat. An entire world of archers live only to punch paper and skewer foam targets on ranges and in backyards around the globe. Of course, there is a lot of crossover between bowhunters and target archers, but alienating non-hunting archers is to miss out on a heap of potential business. Obviously bowhunters might happily tote their hunting bow onto the 3-D course for welcomed real-world practice, but even the die-hard bowhunter will often invest in a second set of equipment dedicated just to addressing targets. To follow is just a sampling of the gear to appeal to serious target archers this season.TargetsBIGSHOT TARGETS ● The Perelli Mat System from BIGshot allows building an archery backstop for any archery discipline or need. The flexible, interchangeable Perelli Mat System is a modular target backstop that can be assembled to fit any target space big or small. The target mato extend target life. Predator targets are made from top-quality self-healing foam. Learn more at dmtargets.com. MORRELL TARGETS ● Center Punch Targets from Morrell are hybrid designs featuring a High Roller center inserted into an expanded layered closed-cell foam surface area. The design provides a great target for sighting in or practicing longer shots. The High Roller core is replaceable and stops arrows moving at up to 450 fps (the 13-inch-thick base material stops arrows traveling at up to 365 fps). The layered-foam base offers reliable stability from impacts or wind, while also ensuring stary arrows stay safely in foam. They are offered in budget-friendly 24-by24-13-inch CP 24, generous 35-by-35-by-13-inch CP 35 or vertical 24-by-36-by-13-inch V36 options. The Center Punch’s molded-foam construction and High Roller self-healing core offers effortless arrow pulling combined with reliable arrowstopping power and long life. Learn more at morrelltargets.com. TARGETTACK ● TargetTack® Gamified Targets were introduced to create more archery fun. The first series of Targetterial allows easy arrow extraction combined with impressive durability and arrow-stopping assurance. A nine-block system allows rotating blocks to spread wear and prolong backstop life, which means the Perelli Mat System is a costeffective solution for any archery range. Possibilities include assembling a pro shop range wall, creating a home range or safe private and public field backstops. Learn more at bigshottargets.com. Delta McKenzie ● Delta McKenzie Predator Series field-point and broadhead targets offer an ultra-tough and affordable foam-target solution. Customers can choose from several options. The most affordable—retailing for less than $100 and providing a 410 fps speed rating—is the 18-by-16-by-11-inch Predator 18. Other options include the 13-inch square Predator HP 13, 16-inch square HP 16 (both including 450 fps speed ratings) and 18-by-18-by-16-inch Predator HP 18 with a 500 fps speed rating. Predator Technical Targets include 13-inch square replaceable cores—offered in 24-by-24-by-9-inch and 36-by-36-by-9-inch models and speed rated to 450 fps. Removable Cores (13 inches square) are sold separately Spot-OnCompetion Archery& Target Gear By Patrick Meitin
MAY 2026 INSIDE ARCHERY 43Tack Targets debuted Shot Showdown, an archery game that transformed shooting practice into a fun and shareable competition. Shot Showdown offers a structured target game, with rules, scoring and submission accessible via a printed QR code, which enables shooters to share results on social media and tag TargetTack’s social account. Shooters can compete with friends, online communities or clubs and ranges on TargetTack’s online leaderboard, with semiannual prizes to be awarded to top shooters.And nothing is better for attaching these targets—or any target face—to arrow backstops than TargetTacks. They’ve become the best way to secure paper or synthetic target faces to backstops such as target bags, blocks or fiber target butts. Durable molded-polymer TargetTacks are affordable and endlessly reusable, and won’t damage arrows if accidently hit. TargetTack also added the Snap System, allowing shooters to attach a variety of accessories via the TargetTack eyelet, such as the company’s Wind Indicator, Target and Lane Identifier or Sponsor and Team Placards. They are ideal for showcasing sponsorships, team spirit or adding a personal touch to the shooting experience, training or events. Learn more at targettack.com. BIGshot PerelliMat SystemDelta McKenziePredator SeriesMorrell Center Punch TargetsTargetTack GamifiedTargets and TargetTacksMaple Leaf Press VegasChampionship Target Faces.30-06 Outdoors5-Spot Mini Paper Targets
44 INSIDE ARCHERY MAY 2026MAPLE LEAF PRESS ● Printed-target heavyweight Maple Leaf Press provides the official targets used in the world’s largest archery tournaments. Maple Leaf’s newest are new Vegas Championship Target Faces. The Vegas Shoot set out to make the championship rounds more exciting, more demanding and more unforgettable, turning to Maple Leaf Press to create a new generation of Finals target faces. The result are two precisiondesigned championship faces featuring ultra-challenging 1.5cm and 1cm X-rings that demand more of the world’s top archers. They were designed to preserve the unmistakable look and tradition of the iconic Vegas Shoot targets, but add a bold new layer of competitive pressure. To make scoring and identification seamless each target includes a clear, bold label beneath the classic Vegas Shoot logo for instant recognition during competition. Learn more at mapleleafpress.com. .30-06 OUTDOORS ● Half-sized 5-Spot Mini Paper Targets from .30-06 Outdoors are made to add challenge through 50 percent scaled-down versions of traditional 40cm official-sized targets. These lengths from 29 to 32 inches with the LD Mod, and 26 to 29 with the SD Mod. The overall design allows target archers to hold longer and execute cleaner releases, while providing IBO arrow speeds of 328 fps. Learn more at martinarchery.com. BEAR ARCHERY ● The Resilient RTH compound bow was designed for short-draw archers (23.5 to 28 inches) who don’t want to sacrifice performance, stability or useful features. The bow measures 30 inches between the axles, includes a 6-inch brace height and generates IBO arrow speeds of 320 fps. They’re offered in both right- and left-hand models with draw weight spans of 30 to 50 or 50 to 70 pounds. It makes an affordable option for backyard target shooting or local 3-D tournaments. The smooth-drawing EKO² SD Cam System provides let-off options of 80 or 85 percent. The RTH upgrade includes quality Trophy Ridge accessories worth $160. It also includes factory-installed limb, riser and string dampeners for quiet shooting and dead-in-the-hand vibration control. The Resilient gives short-draw archers big performance. Learn more at beararchery.com. 20cm paper targets include a grayscale five-spot design and are available in 20- or 100-count pads. They are ideal for a novelty target on any archery range, but can also be used for practice while shooting firearms. Mini Targets are sold in tidy note pads to allow easy dispensing. Also from .30-06 Outdoors, dealers can choose the Official-Sized 3-Spot Vegas Paper Target. This is a three-spot, Vegas-style target with official-sized, full-color 40cm targets. They are packaged as a 100-count pad. Learn more at 30-06outdoors.com. Target BowsMARTIN ARCHERY ● The Annaxx 38X from Martin Archery was engineered to maximize steadiness at full draw, while also promoting consistent shot placement. The Annaxx 38X is the bow target archers seeking more control, shooting comfort and repeatable precision are looking for. The Annaxx 38X measures a stable 38 inches between the axles and weighs 3.8 pounds out of the box. It is offered in peak draw weights between 40 and 70 pounds, and accommodates draw Competion Archery & Target GearMartinAnnaxx38XBearResilient RTH Genesis Hoyt Concept XAPAPythonProContinued on page 46
46 INSIDE ARCHERY MAY 2026GENESIS ● The Genesis has helped introduce legions of youth shooters to archery. It’s the official bow of the National Archery in the Schools Program (NASP), offering shooters a simple and affordable but effective bow that anyone can shoot regardless of size or strength. The Genesis removes the barriers to archery entry with its universal draw length, durable construction and innovative “zero let-off” single-cam design. It is theideal bow for any beginning archer, from school, camp or club programs to family fun. Genesis bows are used in classrooms, competitive tournaments and backyard ranges across the globe. They are also available in a wide variety of colors to meet any archers tastes. Learn more at genesisbow.com. HOYT ● Hoyt’s Concept X was built to improve target scores. They include longer risers that produce greater in-hand stability, while opening string angles to move the peep closer to the shooter’s eye. The Concept X 37 includes a 7-inch brace height, and the Concept X 40 7.25 inches—the Concept FX a shorter 6.25-inch brace to maximize short-draw performance. Concept X are slightly lighter, but include a stiffer riser and more torsionally-stable limbs. Lower stabilizer mounting lowers the center of gravity for better control. The Hoyt SCTR Cam is smoother and includes a customizable valley and rear wall. Cams ride on stiffer ¼-inch threaded axles. The overall system reduces cam twist and draw weights from 40 to 90 pounds (the latter by special order) adjustable in 10-pound increments. Draw length range is 27 to 33 inches and the cam system includes a comfortable 80 percent let-off. Learn more at apaarchery.com. Target ArrowsVICTORY ARCHERY ● Victory’s VAP Target Arrows provide consistent precision in a micro-diameter arrow. The Carbon Arrow Experts developed a high performance target arrow that persistently places at the top of the podium at archery tournaments around the world. Like other Victory arrows, VAP series arrows are spine aligned and weight matched to within ½-grain per dozen. Elite shafts include +/- .001-inch straightness tolerances for utmost accuracy (Gamer and Sport versions offer +/- .003- and +/- .006-inch tolerances, respectively). VAP series arrows include a .166-inch micro-diameter profile created from 100 percent high modulus carbon fiber to create a winning combination of accuracy, speed, durability and wind-bucking abilities. Each is treated to Victory’s proprietary ICE Nano Ceramic Coating to ease extraction from foam targets. Spine ratings from 350 to 1200 with gpi weights of 7.8 to 4.6 grains are offered, in addition to a wide assortment of precision glue-in target points. Learn more at victoryarchery.com. CARBON EXPRESS ● Carbon Express’ MAXIMA XL large-diameter target arlean and enhances stability by reducing riser torque. Concept X and FX bows ship with a standard mod allowing letoff adjustment of 65, 70 and 75 percent, with an optional mod providing 67.5, 72.5 and 77.5 percent let-offs. Concept X is thequietest, softest shooting Hoyt target bow to date. Learn more at hoyt.com. APA ARCHERY ● APA’s Python Pro was engineered to provide top performance combined with accuracy and exceptional tunability. The Python Pro is fully compatible with APA’s optional Stability Control System (SCS) to offer customizable balance and stability through multi-stabilizer mounting options. It provides a highly-forgiving 7 1/16-inch brace height (8 9/16-inch dynamic/fulldraw brace) and 37-inch axle-to-axle length—while also generating 337 fps IBO arrow speeds. Better yet, the Python Pro is packed with APA’s exclusive technologies, including Pro Connect capabilities. From seasoned pro to passionate enthusiast, the Python Pro gives archers an edge when seeking elusive X-rings. The Python Proweighs only 4.5 pounds and is offered in peak Competion Archery & Target GearVictory VAP Target ArrowCarbon Express MAXIMA XLGold Tip Kinetic Pierce TourAltra 25 Centrum PremierEaston GenesisViper X-Strike Carbon TargetBee Stinger MicroHexStokerized M1 TargetAXCEL CarboFlax Acclaim Aero 500Continued from page 44
MAY 2026 47 INSIDE ARCHERYrows offer ground-breaking Tri-Spine Technology and 360-degree spine consistency requiring no indexing. They introduce line-cutting performance, faster arrow recovery and precision uniformity. They are designed to maximize accuracy and elevate target scores through an impressive level of fat-shaft stability, forgiveness and consistency. They are offered in 23-, 25- and 27-class diameters. The ultra-stable dynamic flex profile and +/- .001-inch straightness tolerances result in tighter groups, while an optimized wall structure increases durability. The MAXIMA XL 23 is ideal for 3-D archery—available in .500 (7.3 gpi), .400 (8.1 gpi) and .320 (9.0 gpi) spines. MAXIMA XL 25 shafts offer a hybrid indoor/3-D option available in .400 (8.1 gpi) and .300 (8.9 gpi) spine ratings. Finally, the MAXIMA XL 27 offers maximum line-cutting diameter in .300 (8.8 gpi) and .240 (9.8 gpi) spine options. Learn more atferadyne.com/pages/carbon-express.GOLD TIP ● Target archers looking to cheat the wind on challenging 3-D courses will like Gold Tip’s Kinetic Pierce Tour Arrows. These .166-inch diameter shafts include +/- .001-inch straightness tolerances and are weight matched to within +/- .5 grains. Gold Tip engineered these shaft specifically to provide unparalleled performance during outdoor archery tournaments where long distances and unpredictable winds rule. Components are sold separately. Available spine options include .250, .300, .340 .400, .500, .600 and .700, weighing 9.8, 9.1, 8.3, 7.6, 6.6, 6.2 and 5.5 gpi, respectively. Learn more at goldtip.com. ALTRA ARROWS ● Altra 25 Centrum Premier target arrows are offered in 250 and 350 spine ratings and include +/- .001-inch straightness tolerances (Limited 25 series, +/- .003-inch) and are weight matched to within a 1 grain. The proprietary high-modulus carbon construction includes NO SPINE Technology promoting easy tuning and consistency without the need for alignment marks or dynamic arrow tuning. This construction also makes them ultra durable. Alfor aspiring Olympic champions participating in the National Archery in the Schools Program (NASP). NASP is growing the sport of archery across the U.S. and many countries around the world. Easton Genesis arrows are the official NASP arrow, meeting NASP’s specific requirements. Genesis 7075 Aerospace alloy has a hard anodized finish with a +/- .005 straightness. UNI Bushing, Nock and Genesis point are preinstalled and they arrive fletched. They are now available in new Olive Green. Learn more at eastonarchery.com. tra 25 Centrum Premier shafts are sold in 12-shaft packs uncut at 32 inches. Altra premium-grade aluminum and stainless steel components are sold separately. The 250-spine shaft weighs 7.9 gpi, the 350 7 gpi. These line-cutting shafts are sure to boost target scores whether on the 3-D course or indoor shooting line. Learn more at altraarrows.com.EASTON ARCHERY ● Easton arrows have likely won more Olympic titles and World Championships than any other brand. Their Genesis arrow was made
48 INSIDE ARCHERY MAY 2026Target StabilizersVIPER ARCHERY ● Viper Archery’s X-Strike Carbon Target Stabilizers are 100 percent American made and backed by a lifetime warranty. These carbon-bar stabilizers are straight forward but effective, and designed to add stability to every shot and provide years of reliable performance. They also include milled-aluminum end caps, stainless steel studs and two powder-coated, 1-ounce steel end weights. They are simple and effective and priced to sell. Look for them in 6-, 8-, 10-, 12-, 14-, 18, 20-, 24-, 28-, 30-, 33- and 36-inch lengths, all with mattblack finishes. Learn more at viperarcheryproducts.com. BEE STINGER ● Bee Stinger MicroHex stabilizers are as at home in the field as the target line. They include a wind-slicing micro diameter carbon bar covered with exclusive Countervail technology that reduces shot vibrations and noise. End caps are milled aluminum, end weights stainless steel, and rubber dampening assets are included. They are offered inOlive, Green, Brown, Gray, Tan, Red and Matter Black solid hues, and Mossy Oak Break-Up Country camouflage. They are available in 6- and 8-inch lengths ideal for back bars, and 10-, 12- and 15-inch lengths for maximum stabilization. Learn more at beestinger.com. STOKERIZED ● M1 Target stabilizers from Stokerized are offered in 24-, 27-, 30- and 33-inch models, and now include a new lower price point. The M1 Target is a small-diameter, high-performance target stabilizer with a slim .563-inch outside diameter manufactured from the stiffest high-modulus carbon available. They effectively eliminate vibration and cancel dynamic shot movement. Included are three 1-ounce, knurled black stainless end-weights and dual Saturn Dampeners. Combine them with Stokerized’s new QDX (Quick Disconnect Extreme) system for fast, reliable and secure stabilizer mounting. The QDX lever system allows removing or attaching stabilizers quickly without tools. The QDX can be purchased with a 0- or 10-degree adapter, and with Black, OD Green, Sandstorm, Ash, Scotch or Wolf Grey Cerekote finishes. All Stokerized products are backed by an unconditional lifetime warranty. Learn more at stokerized.com. AXCEL ● AXCEL CarboFlax Acclaim Aero 500 Stabilizers feature distinctive construction and finish delivering exceptional stiffness and vibration reduction in a slim .50-inch profile. They allow archers to utilize heavier weights while maintaining a slimmer profile that minimizes wind resistance. Front bars are offered in 24-, 27-, 30- and 33-inch lengths, side bars in 10-, 12- and 15-inch lengths. Each stabilizer comes with one 2-ounce and one 1-ounce black nitride 1-inch-diameter weights, a 3-ounce stainless steel X-VIBE vibration dampener and a Kryptós Arc Vibration Dampener. The design was engineered to maximize vibration reduction through flax/carbon blends. Flax reduces weight and provides three times more vibration dampening than fiberglass and 20 percent more than carbon, creating one of the strongest, most effective stabilizers possible. Learn more at truball.com. Target Accessories.30-06 OUTDOORS ● On the target line or the 3-D course, customers need something to keep arrows and gear mobile but readily accessible. The Deluxe Target Quiver with Belt from .30-06 Outdoors offers an affordable option including three arrow compartments and external 6-by-8-inch storage pocket. This right-handed hip quiver includes long-lasting, heavy-duty construction and stitching and comes with a belt. All seams include moisture-resistant materials. It makes organizing arrows and target gear effortless and comfortable. Learn more at 30-06outdoors.com. PINE RIDGE ARCHERY ● Pulling arrows from high-density foam targets can become more strenuous than pulling bowstrings. Pine Ridge’s affordable flat, fold-over Maxx Grip and tubular Big Gripper make extracting arrows from targets easier by allowing a firmer grip on arrow shafts. Pine Ridge arrow pullers are molded from tacky material that ensures a sure grip for pulling stubborn arrows. Arrow pullers can also be used to extinguish lighted nocks, the Big Gripper Arrow Puller sporting three different-sized holes help snug field tips tight.Competion Archery & Target Gear
MAY 2026 INSIDE ARCHERY 49Pine Ridge offers another archery-range solution in the Kwik Stand In-Limb Bow Support. It offers universal, adjustable fit for modern compound bows with 1-inch or greater inside limb spacing. It offers a secure, stable and convenient way to keep bows out of dirt and debris. The InLimb model features fully adjustable legs and jaws to create a secure fit and perfect height—while proving lightweight, durable and compact for easy packing. It can be removed and returned in seconds. Learn more at pineridgearchery.com.OCTOBER MOUNTAIN PRODUCTS (OMP) ● The OMP No Spill Hip & Back Quiver provides an affordable and practical choice for toting arrows on the target range. It is designed to carry arrows on the hip or the back within easy reach. The special design helps keep arrows safe and handy without spilling them when customers bend to pull arrows from a target—regardless of arrow length or shooter size. It is made from rugged 600-denier material and includes a quick-connect belt clip and removeable shoulder strap. It is reversable for left- or right-hand shooters. Look for them in black, black/blue and black/red color schemes. Learn more at octobermountainproducts.com. ELEVATION ● The Elevation Nest Shooter Stool keeps archery gear organized on the range, while also providing a place to sit during downtime. The Nest Shooter Stool holds two 2-inch tubes to store arrows safely but readily available. The quiver/tube attachment can be moved to the right- or left-hand side to preferences, and the built-in stool is rated to 300 pounds. The seat includes a fold-away pad and zippered pocket. The heavyduty frame carries a detachable pack with ample storage for tournament accessories and lunch for a full day on the 3-D course. The adjustable Pro Harness System mirrors those found on hunting packs. It’s hydration compatible, including a bladder sleeve and tube port. Elevation selects only premium components and materials to create products that are practical and tough. They include a black/red color scheme. Learn more at elevationequipped.com. IA.30-06OutdoorsDeluxe Target QuiverPine Ridge Maxx Gripand Big GripperArrow PullersPine Ridge Kwik StandOMP No Spill Hip & Back QuiverElevation Nest Shooter Stool
50 INSIDE ARCHERY MAY 2026Five Questions with BIGshot ArcheryINSIDE THE INDUSTRY INDUSTRY 5QFor more than 20 years, BIGshot Archery has developed innovative target solutions designed around the needs of today’s archers. Inside Archery spoke with Al Perelli to learn more about the company’s new Tournament Grade Mat lineup, including the Perelli Modular Mat System and the new Round Field Mat for ranges nationwide.more economical Round Field Mat is designed for the domestic market. The BIGshot Round Mat comes with an integral core for easy replacement and matches many of the club’s current round mat inventory ensuring consistency across their range. We use the same Nano Infused foam in the core and offer an XL core for increased durability. BIGshot emphasizes “easy arrow removal” as a major selling point of the new mat systems. How does BIGshot ensure easy arrow removal without compromising stopping power and durability? ■ BIGshot has developed a unique foam system with nano particles infused in our custom designed polyol for our targets. Combined with the design (Shape and Depth) of the target, we can guarantee an easy arrow pull. Whether you are shooting crossbow, compound or recurve, we can achieve the performance required, both in durability and ease of pull.What kind of incentives or buyer programs does BIGshot extend to dealers to make your company’s target lineup more appealing than the competition? ■ We offer the best buying terms in the market, including free freight and dating which has contributed to more dealers stocking BIGshot products around the world. But ultimately it is the performance of the target and the best customer incentives that have grown the Brand over the past 20 years. Learn more at bigshottargets.comWhat are some of the most persistent issues archers and ranges experience while using current field mats on the market today, and how did BIGshot solve those problems? ■ Over the years we have continually heard field Archers, Coaches and Pro Shops express dissatisfaction with the current available solutions. The affordable mats made of scrap material are inconsistent quality, always hard to pull and leave residue on the arrows. The higher quality mats are super expensive and hard to pull. This was the driving force to introduce the Modular Perelli Field Mat and Now the Traditional Round Field Mat. Both are doing extremely well.BIGshot introduced both the Perelli Modular Mat System and the new traditional round field mat. Can you explain the differences between the two and what each product is designed for? ■ The premium Perelli Modular System solves multiple problems including durability ease of pull and cost of ownership. The Perelli Mat System is outlasting everything in the market today due to the 9-cube design. The unique system allows you to essentially rotate 9 blocks (cores) to the center which alleviates the core wear problem when every arrow is essentially hitting the center. We also designed the mat to be 12 inches deep to add durability to the equation. While the Perelli Modular System has been a big success internationally, the hat is the new BIGshot Tournament Grade Mat line all about, and what inspired the development of these new target solutions? ■ At BIGshot Archery we use a market focused development process to define current and future needs. Traditionally we have focused on crossbow users who were looking for ease of pull and durability. We developed the Ballistic Line of Bag Targets stopping arrows up to 450 FPS. As Crossbows began to exceed that speed rating we saw a need for a higher end affordable crossbow target. The IRON Man series high compression target was developed over 10 years ago, and is now the number one crossbow target brand in the crossbow market. We used the same market focused development process when looking at the Recreational and Field Tournament Market.W