Helvetica booklet++

Hevlet
ica

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abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
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abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

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abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

HISTORY

mnopqrstuvwxyz Max Miedinger collaborated with Edouard Hoffman
mnopqrstuvwxyz of the Haas’sche foundry in an effort to improve
the Akzidenz Grotesk fonts. The result was Neue
mnopqrstuvwxyz Haas Grotesk. In 1961, this design was produced
mnopqrstuvwxyz in Germany by D. Stempel AG and called Helveti-
mnopqrstuvwxyz ca. Helvetica became the predominant typeface of
many practitioners of the international Typographic
mnopqrstuvwxyz Style, also known as the Swiss Style. This Wap-
mnopqrstuvwxyz proach, which began during the 1940s, advocated
mnopqrstuvwxyz clarity, precision, and objectivity. In design, Hel-
mnopqrstuvwxyz vetica echoes these qualitites, for it possesses no
mnopqrstuvwxyz formal eccentricities.
mnopqrstuvwxyz
Helvetica is a rounded sans-serif typeface with a
Max Miedinger large x-height. The counterforms within letters such
as O, Q, and C are oval. The C has a narrow open-
ing and flat terminals; the G possesses a spur, and
the R stands on a curved leg. The dots of the i and j
are square; the a is double-storied, and the Q has a
straight, angled tail.

The family includes a full range of weights, widths,
and italics/ Other elaborations include outline,
double outline, and rounded terminals. Linotype
introduced an updated version called variations,
including ultrathin and heavy. Neue system that
distinguishes one variation from another.

With the advent of desktop publishing, Helvetica
has become a houshold name. It continues to be
widely used in publishing and advertising as a face
that symbolizes cleaness is seen in abundance in
corporate literature and signage.

CHARACTERS

Aa Bb Cc Dd
Ee Ff Gg Hh Ii
Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx
Yy Zz

abcdefghijklmnopqrstuvwxyz Helvetica Light

abcdefghijklmnopqrstuvwxyz Helvetica Light Oblique

abcdefghijklmnopqrstuvwxyz Helvetica Regular

abcdefghijklmnopqrstuvwxyz Helvetica Oblique

abcdefghijklmnopqrstuvwxyz Helvetica Bold

abcdefghijklmnopqrstuvwxyz Helvetica Bold Oblique
Helvetica Neue Condensed Bold
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz Helvetica Neue Condensed Black
Helvetica Neue UltraLight
abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz Helvetica Neue UltraLight Italic

abcdefghijklmnopqrstuvwxyz Helvetica Neue Thin

abcdefghijklmnopqrstuvwxyz Helvetica Neue Thin Light

abcdefghijklmnopqrstuvwxyz Helvetica Neue Light

abcdefghijklmnopqrstuvwxyz Helvetica Neue Light Italic

abcdefghijklmnopqrstuvwxyz Helvetica Neue Regular

abcdefghijklmnopqrstuvwxyz Helvetica Neue Italic

abcdefghijklmnopqrstuvwxyz Helvetica Neue Medium

abcdefghijklmnopqrstuvwxyz Helvetica Neue Medium Italic
Helvetica Bold
abcdefghijklmnopqrstuvwxyz
Helvetic Bold Italic
abcdefghijklmnopqrstuvwxyz

DISTINGUISH CHARACTERS

Straight, Angled tail

Narrow opening/ Flat terminals

OQCG
Oval

Dots: Square R a

ij

Curved Leg

Double storied

Typography, the major communications advance between the invention of Typography, the major communications advance between the inven-
writing and the age of electronic mass communications in the twentieth cen- tion of writing and the age of electronic mass communications in the
tury, played a pivotal role in the socialm economic, and religious upheavals twentieth century, played a pivotal role in the socialm economic, and
that occured during the fifteenth and sixteenth centuries. The modern nation religious upheavals that occured during the fifteenth and sixteenth
developed as a result of the vigorous spirit of nationalism that swept over centuries. The modern nation developed as a result of the vigorous
Europe and led to the American and French revolutions of the late eighteenth spirit of nationalism that swept over Europe and led to the American
century. In addition to being a powerful vehicle for spreading ideas about and French revolutions of the late eighteenth century. In addition to
human rights and the sovereignty of the people, typographic printing stabi- being a powerful vehicle for spreading ideas about human rights and
lized and unified languages. Illitereacy, the inability to read and write, began the sovereignty of the people, typographic printing stabilized and
a long, steady decline. Typography radically altered education. The medieval unified languages. Illitereacy, the inability to read and write, began
classroom had been a scriptorium of sorts, where each student penned his a long, steady decline. Typography radically altered education. The
own book. medieval classroom had been a scriptorium of sorts, where each

Typography, the major communications advance between the invention of writ- Typography, the major communications advance between the inven-
ing and the age of electronic mass communications in the twentieth century, tion of writing and the age of electronic mass communications in the
played a pivotal role in the socialm economic, and religious upheavals that twentieth century, played a pivotal role in the socialm economic, and
occured during the fifteenth and sixteenth centuries. The modern nation devel- religious upheavals that occured during the fifteenth and sixteenth
oped as a result of the vigorous spirit of nationalism that swept over Europe centuries. The modern nation developed as a result of the vigorous
and led to the American and French revolutions of the late eighteenth century. spirit of nationalism that swept over Europe and led to the American
In addition to being a powerful vehicle for spreading ideas about human rights and French revolutions of the late eighteenth century. In addition to
and the sovereignty of the people, typographic printing stabilized and unified being a powerful vehicle for spreading ideas about human rights and
languages. Illitereacy, the inability to read and write, began a long, steady the sovereignty of the people, typographic printing stabilized and
decline. Typography radically altered education. The medieval classroom had unified languages. Illitereacy, the inability to read and write, began a
been a scriptorium of sorts, where each student penned his own book. long, steady decline. Typography radically altered education. The me-
dieval classroom had been a scriptorium of sorts, where each student

Typography, the major communications advance between the invention Typography, the major communications advance between the in-
of writing and the age of electronic mass communications in the twenti- vention of writing and the age of electronic mass communications
eth century, played a pivotal role in the socialm economic, and religious in the twentieth century, played a pivotal role in the socialm eco-
upheavals that occured during the fifteenth and sixteenth centuries. The nomic, and religious upheavals that occured during the fifteenth
modern nation developed as a result of the vigorous spirit of nationalism and sixteenth centuries. The modern nation developed as a result
that swept over Europe and led to the American and French revolutions of the vigorous spirit of nationalism that swept over Europe and
of the late eighteenth century. In addition to being a powerful vehicle for led to the American and French revolutions of the late eighteenth
spreading ideas about human rights and the sovereignty of the people, ty- century. In addition to being a powerful vehicle for spreading ideas
pographic printing stabilized and unified languages. Illitereacy, the inability about human rights and the sovereignty of the people, typographic
to read and write, began a long, steady decline. Typography radically al- printing stabilized and unified languages. Illitereacy, the inability to
tered education. The medieval classroom had been a scriptorium of sorts, read and write, began a long, steady decline. Typography radically
where each student penned his own book. altered education. The medieval classroom had been a scriptorium

Typography, the major communications advance between the invention Typography, the major communications advance between the
of writing and the age of electronic mass communications in the twenti- invention of writing and the age of electronic mass communica-
eth century, played a pivotal role in the socialm economic, and religious tions in the twentieth century, played a pivotal role in the socialm
upheavals that occured during the fifteenth and sixteenth centuries. The economic, and religious upheavals that occured during the fif-
modern nation developed as a result of the vigorous spirit of nationalism teenth and sixteenth centuries. The modern nation developed as
that swept over Europe and led to the American and French revolutions a result of the vigorous spirit of nationalism that swept over Eu-
of the late eighteenth century. In addition to being a powerful vehicle for rope and led to the American and French revolutions of the late
spreading ideas about human rights and the sovereignty of the people, eighteenth century. In addition to being a powerful vehicle for
typographic printing stabilized and unified languages. Illitereacy, the spreading ideas about human rights and the sovereignty of the
inability to read and write, began a long, steady decline. Typography rad- people, typographic printing stabilized and unified languages.
ically altered education. The medieval classroom had been a scriptorium Illitereacy, the inability to read and write, began a long, steady
of sorts, where each student penned his own book. decline. Typography radically altered education. The medieval

“ ”Simplicity is not the goal. It is the by-product
of a good idea and modest expectations.
PAUL RAND