026929_QuarterlyTourismNewsletter_FIN

TOURISM UPDATE

Bi-monthly Newsletter of the Discover Dominica Authority
Issue 36, October, 2018

1

WELCOME & TABLE OF CONTENTS

COLIN PIPER Dear Partners,
CEO/Director of Tourism
On behalf of Destination Dominica, I welcome you to the Nature Island as we
Photo Credit: DDA Image Library celebrate 40 years of Independence and host the 20th edition of the World Creole
Music Festival (WCMF). You could not have chosen a better time to visit to experience
WELCOME................................................ 1 our unique Creole culture. We take great pride in highlighting the progress made
this past year which represents a milestone in the recovery process during which
SPOTLIGHT the people of Dominica – and the natural itself – have shown their resilience and
One Year Post Hurricane Maria............. 2 unyielding spirits.

DEVELOPING THE TOURISM PRODUCT Festivities for this year’s Independence celebrations will include Cultural Festivals
Fundamentals of Management for the and Heritage Day followed by four days of Kwéyól Wandévou at the Botanical
Hospitality Sector.................................... 4 Gardens, three nights of pulsating rhythms at WCMF, Independence Day and events
organized by private individuals, groups and companies. Take a look at the Events and
Management of Sites Festivals section!
and Attractions........................................ 4
In this issue we also share some of the undertakings of the Authority. They include:
Live Healthy & Happy.............................. 5 a workshop for the apartment owners in Picard to equip them with the necessary
skills as they transition their operations from providing accommodation for students
Antrim Valley Gallery & Studios............ 6 to short-term visitors; reports on trade shows attended; and a look at tourist arrivals
post Hurricane Maria.
DESTINATION MARKETING
Dominica Film Challenge 2018 I wish each a wonderful time at WCMF 2018 and the other Independence activities
Winners.................................................... 7 and invite you to return for Mas Domnik 2019…the Real Mas.

Diaspora Outreach.................................. 7 Yours in tourism development,

Press and Familiarization Trips............ 8 COLIN PIPER
CEO/Director of Tourism - Discover Dominica Authority
TOURISM DATA MANAGEMENT
Tourist Arrivals -
Post Maria Update................................... 9

TRADE SHOW REPORTS
Seatrade Cruise Med 2018................... 10

Top Resa 2018 ....................................... 10

EVENTS & FESTIVALS
Taste of Dominica.................................. 11

Independence Fetes.............................. 12

WCMF 2018 ARTISTS........................... 13

WCMF 2018 FRINGE EVENTS............. 20

SAVE THE DATE..................................... 22

DDA CONTACTS & NEWS..............BACK

1

SPOTLIGHT
ONE YEAR POST HURRICANE MARIA

One year after Hurricane Maria ravaged Dominica, the island nation is rebounding. September 18, 2018 marked
one year since Hurricane Maria made landfall on Dominica and devastated the entire island. One year later, the
country has made tremendous strides in opening for business and restoring a sense of normalcy among the
population.

2

SPOTLIGHT
ONE YEAR POST HURRICANE MARIA

Before and After Photos Credit: Chad Ambo

As part of activities marking the one year anniversary of the
passage of Hurricane Maria, a tree planting activity took place
at three major tourism sites: Botanical Gardens, Trafalgar
Falls and Emerald Pool. Several of the cruise passengers from
the Carnival cruise ship Fascination, which was in port, along
with students participated in activity at the various locations.
At the Botanical Gardens, 80 trees and shrubs were available
for planting including Royal Palms, Bougainvillea and Dwarf
Poinciana (Pride of Barbados). In addition, 12 Gold Orchids and
6 Tree Ferns were planted at Trafalgar Falls and 30 Ground
Orchids (Spatoglotus) at Emerald Pool.

Cruise passenger stands proudly next to the tree he Forest Officer assists children
planted in the botanical Gardens. with planting at Trafalgar Falls.

Photo Credits: DDA Image Library Photo Credits: DDA Image Library

3

DEVELOPING THE
TOURISM PRODUCT

Fundamentals of Management Workshop for the Management of Sites and Attractions Workshop
Odile Jno Baptiste, Quality Assurance Officer, DDA
Hospitality Sector
Odile Jno Baptiste, Quality Assurance Officer, DDA Recognizing the importance of Dominica’s natural
assets to the overall tourism product offering, the
Discover Dominica Authority (DDA), in collaboration Discover Dominica Authority (DDA) collaborated with
with the Dominica State College (DSC), hosted a four- the Caribbean Tourism Organization (CTO) to host
day workshop, “Fundamentals of Management for the a three-day “Management of Sites and Attractions”
Hospitality Sector,” targeted at apartment owners in workshop. The workshop was structured around three
Picard. The objective of the workshop was to educate themes: management of physical assets, people and
the owners on the key components of the hospitality business operations. The overarching objective was to
industry and the delivery of quality service. The topics equip participants with tools and techniques that they
included: can apply to the management of sites and attractions
and covered the following areas:
• Overview & Importance of Tourism to
Dominica’s Economy • Conservation of sites and attractions
• Techniques for management of sites and attractions
• Customer Service Skills • International Safety and Security Standards
• Introduction to Hotel & Guest House Operations • Business and Emergency Planning
• Package Development • Site Assessment

With the shift in operations from accommodating A key part of the workshop was a site assessment of
students to short-term visitors, this training was the Trafalgar Falls. This provided participants with
imperative. DDA recognized the need to strengthen the opportunity to assess the site using assessment
the skillset of the apartment owners in the provision of guidelines. Participants observed, assessed and
hospitality service. discussed strengths and weaknesses and concluded by
suggesting actions to resolve apparent problems/issues.
The workshop was led by Dominican training
facilitators Katie Julien and Hazel Cadette. Both The workshop was facilitated by Caribbean Tourism
facilitators have qualifications and experience in Organization’s Regional Human Resources Development
various aspects of the travel, tourism and hospitality Consultant, Sharon Banfield-Bovell. Mrs. Banfield-
industry including Customer Service, Training Bovell has been passionately contributing to the
and Development, Tourism Education, Business development of Tourism and Human Resources
Management and Hospitality Management. in the Caribbean region for about 18 years. In her
Consequently, the DDA envisions that participants capacity as Regional Human Resources Development
will apply the knowledge gained into their respective Consultant, she is primarily responsible for training
fields to provide better experiences to visitors, which and professional development of the organization’s
will ultimately positively impact their overall stay on membership and the day-to-day management of
the island. the organization’s Hospitality Assured Caribbean
Certification program.

DDA will continue its commitment to the development

of the tourism human resource as it is an integral part

to becoming a lead destination. 4

DEVELOPING THE
TOURISM PRODUCT

Camille Hoheb resting midhike on Freshwater Lake Loop Trail. factors to avoid; stress, alcohol and smoking. The
main focus, however, was on work-related stress and
Photo Credit: Camille Hoheb, Wellness Tourism Worldwide factors that increase motivation and satisfaction in the
workplace.
Live Healthy & Happy
Cornealia Durand, Product Development Executive, As a bonus, tourism stakeholders were provided with a
DDA list of wellness tips for a healthier and happier you.

In observance of Caribbean Wellness Month in Few of these tips included:
September, the Discover Dominica Authority (DDA) • Drinking a glass of water when you wake up
and the Dominica Hotel & Tourism Association (DHTA) • Enjoy some quiet time before you start your day
hosted a free wellness webinar for its membership • Do something nice for someone
and tourism stakeholders. The webinar was facilitated • Cook your own meals
by Ms. Camille Hoheb, President of Wellness Tourism • Eat more plant-based foods
Worldwide. Ms. Hoheb delivered a 30-minute • Use herbs instead of salt
presentation on the importance of a healthy lifestyle; • Stretch every day
what it means, the prevalence of preventable chronic • Spend time outside every day
diseases and action steps to protect one’s health. Her • Be grateful
discussion focused on preserving the workforce. • Do something you love everyday
The presentation also concentrated on the importance • Try a new activity at least once a month
of living a healthy lifestyle, non-communicable • Help someone who needs it
diseases, premature deaths and important risk • Get enough sleep

Caribbean Wellness Month began on September 8,
2018 and was locally observed under the theme “Love
That Body: Live Your Best Life Now.”

5

DEVELOPING THE
TOURISM PRODUCT

Verlena 13 by Roger Burnett In addition, he makes his own distinctive paper and
pigments from the island’s rich natural resources
Antrim Valley Gallery & Studios: Roger Burnett - A and he is renowned for his ability to motivate others.
Painter with a Passion Regardless of international recognition and critical
Cornealia Durand, Product Development Executive, acclaim in his 76th year, he has not settled down to a
DDA measure of contentment. Comments in his visitor’s
book speak of “challenging and thought-provoking
As part of a product awareness drive, the Discover work that uplifts the soul…you have opened my eyes
Dominica Authority, along with the Ministry of Tourism and mind to true beauty…a living legend.”
& Culture, took the initiative to arrange a site visit with
local tourism stakeholders to Antrim Valley Gallery & In his ongoing series of hundreds of paintings and
Studios at Antrim Valley. scores of sculptures, he pays homage to the beauty
of the Afro-Caribbean woman. He has titled the
Roger Burnett, a painter with a passion, is in every collection, Daughters of the Caribbean Sun. His
respect a renaissance man - inventive engineer, subjects are not professional models but real people.
architect, sculptor, painter and poet. A visit to his All he asks is that they do not disguise their natural
studio has the ability to enthuse you and offer a rare appearance in preference to a foreign concept of
insight into his passion for his involvement in arts. beauty.
As a sculptor, his working methods have changed little
since the time of Michelangelo. When you travel to his In the 1990s, Roger Burnett began an online diary
studio in the lush Antrim Valley, you step back in time of work in progress. Art students, artists and art
to an age when artistry and craftsmanship resulted in lovers in more than fifty countries access the site.
works of permanence and beauty. His award-winning diary pages can be found at
sculpturestudiodominica.blogspot.com.

Studio visits range from an introductory one hour
overview of his work to half-day life classes. They
can be arranged by telephoning 767-449-2550/225-
5470/615-5010 or by emailing [email protected].

6

DESTINATION MARKETING

Dominica Film Challenge Winners, Sheldon Casimir and Norris Diaspora Outreach
Francois Jr with Minister Tonge. Lise Cuffy, Marketing Executive, DDA

Photo Credits: DDA Image Library The Discover Dominica Authority (DDA) intends to
amplify its Diaspora Marketing Outreach within the
Dominica Film Challenge 2018 Winners various source markets in the coming months. The
Lise Cuffy, Marketing Executive, DDA plan aims to bring overseas nationals together in
assisting with the development of the destination and
The Dominica Film Challenge winners were improving the tourism industry of Dominica. It will
announced during a closing ceremony on August 29, also allow for these overseas nationals to support and
2018. The competition brought about the best of local aid in the promotion and marketing of the island, be
talent capturing the moments, scenes and experiences an extension of the sales force and be ambassadors
of Dominica’s new tourism offering. It was important to for Dominica by increasing the number of promotable
showcase to the world that Dominica is, in fact, open visitors from their source markets.
and bouncing back to her full glory along with what
can still be enjoyed in Dominica. The Authority has provided support and collaborated
with several diaspora groups’ in-market activities:
All of the videos captured intriguing footage of the best
of Dominica through different themes. It was indeed USA Market
great work and skill displayed by all participants. - Know Your Culture dance troupe participated at
Through the judging panel, Team Sheldon Casimir and
Francois Norris emerged as the overall winner, while Virginia Carnival – Caribfest 2018.
team Kreig Harris and Ericson Joseph obtained the - Destination Dominica Inc. organized Dominica Day
second place. Interestingly, Derek Galon was awarded
the Social Media Award for having the video with the activity in Brooklyn, New York.
most social media likes and views. The announcement
of the winners followed a well synchronized roll-out of Canada Market
the six Film Challenge videos which combined for well - Taste of Dominica organized by Dominica Arts
over half a million views on Facebook.
Culture Expose (DACE).
- Dominica Rising - Benefit Gala organized by

the Trade & Investment Commission of the
Commonwealth of Dominica in Canada in
collaboration with Commonwealth of Dominica
Ontario Association (CDOA) and Commonwealth of
Dominica Association of Hamilton (CDOAH).

UK Market
- Office of the High Commissioner for the

Commonwealth of Dominica in London’s cocktail
event targeting celebrities with Dominican Heritage
- Westminster Abbey activity, in observance of
Independence Day prayer, offered to our nation, its
leaders and people.

Scores of Dominicans living abroad have been

participating in numerous other events, activities and

carnivals within their municipalities representing

Dominica with pride showing their patriotism and love

for country. 7

DESTINATION MARKETING

Germany/Denmark Market - The Discover Dominica
Authority (DDA) hosted Mr. Vagn OLSEN, journalist
and project manager for Danish tour operator, Viktors
Farmor Worldwide Expedition. This operator organizes
group cultural and hiking tours for customers who are
ages 60+ who have the time, health and curiosity to
travel. The group tours are not more than 16 people
per tour. They are led by a Danish tour leader so they
would rely on local English-speaking guides. Viktors
Farmor Worldwide Expeditions is a rapidly growing
company and conducts group tours to more than
70 destinations. Mr. Vagn experienced various soft
adventure activities and different lodging options to
further develop organized group tours to Dominica.

Trinidad group with Sam Raphael, Jungle Bay and Samantha Trinidad Market in Sight - Dominica hosted a group of
Letang, DDA seven travel agents and tour operators from Trinidad.
This inaugural visit to Dominica stems as a result of
Photo Credits: DDA Image Library sales calls to Trinidad in June 2018 to re-introduce
the destination to the trade. The Trinidad market
Press and Familiarization Trips continues to show strong outbound tourism and the
Lise Cuffy & Samantha Letang, Marketing Executives, country ranks as one of the wealthiest in the region,
DDA hence the potential for a new destination, Dominica.

US Market - A group of four freelance journalists/ The group met with a number of hoteliers on island in
travel writers who attended the Society of American the development of packages for the Trinidad market.
Travel Writers (SATW) Convention in Barbados took the They also had the opportunity to visit some of the
opportunity to visit Dominica after the convention to ongoing work at hotel sites being completed in 2019.
see the progress made thus far and to experience the Cultural, wellness and adventure experiences were all
island’s ‘open for business’ marketing messaging. The covered on this visit.
group writes for various media publications within the
United States. Through the on island welcome, their
stay at hotels, visits to tourism sites and experience of
island foods, the journalists/travel writers will, in turn,
write about their positive island experience for their
many readers.

8

TOURISM DATA MANAGEMENT

Tourist Arrivals - Post Maria Update The decline vs same period in 2017 was seen across
Elizabeth Angol, Marketing Executive – Research & all major source markets, with the exception of the
Statistics, DDA Commonwealth Caribbean which showed a 12.3%
growth. The highest declines in arrivals were seen
After a very strong performance in the first nine in Benelux (74.9%) and France (66.1%) with the United
months of 2017, Dominica’s tourism was marred by the States, Canada, Germany and Scandinavia all showing
devastating impact of Hurricane Maria. The effect was a declines in excess of 50%.
downward trend from Q4 2017 and throughout the first
6 months of 2018. Some source markets have begun showing signs of
improvement. An increase in arrivals over Q1 was seen
Based on preliminary numbers, the negative impact is in USA (22%); Commonwealth Caribbean (20%), French
manifested in a decline in stayover arrivals for the first West Indies (9%) and United Kingdom (2%).
six months of 2018 from 40,699 to 26,265, representing The cruise industry was dealt a crucial blow with cruise
a 35.5% decline over the same period in 2017. At the arrivals declining 88.5% over same period in 2017,
end of Q1 2018, there was a decline of 41%. We saw, however the cruise season is expected to rebound with
however, some improvement in Q2 with the percentage 181 calls and an estimated 304,000 passengers for the
decline decreasing by 11 percentage points to 30% 2018/19 season.
over same period in 2017, which suggest that we are
gradually getting back on track.

9

TRADE SHOW REPORTS

Seatrade Med 2018 provided the ideal opportunity to
reconfirm with the various lines that Dominica is open for
business following the passage of Hurricane Maria as many
lines were still apprehensive about including Dominica on
their 2019/2020 itineraries.

Mr. Benoit Bardouille, CEO of Dominica Air & Sea Port Authority
and Chairman, DDA at a meeting with Windstar Cruises

Photo Credits: DDA Image Library

Seatrade Cruise Med 2018
Kathleen Cuffy-Jno Jules, Product Promotions Manager
and Deslyn Simon, Quality Assurance Assistant, DDA

Seatrade Cruise Med 2018 was held from September Vicky Chandler, Destination Marketing Manager, DDA presenting
18-20 in Lisbon, Portugal. The Dominican delegation was at media briefing during Top Resa 2018
comprised of representatives from the Dominica Air and
Sea Ports Association (DASPA) and Discover Dominica Photo Credits: DDA Image Library
Authority (DDA). Dominica exhibited at the event’s trade
show as part of the Caribbean Village, exhibiting among Top Resa 2018
the islands of Aruba, Barbados, Antigua & Barbuda, Vicky Chandler, Destination Marketing Manager, DDA
Guadeloupe, Jamaica, Martinique, St. Kitts & Nevis and St.
Martin. Meetings were held with MSC Cruises, Carnival The Discover Dominica Authority (DDA) participated in the
Cruise Line UK, Azamara Cruises, TUI Cruises, Costa annual IFTM Top Resa trade show from September 25- 28
Cruises and Holland America Line. in Paris. Destination Marketing Manager Vicky Chandler
and DDA account representative in France, Laure Le
This year’s show also presented the opportunity for Cornec, conducted 26 scheduled meetings with airlines,
Dominica to discuss the island’s cruise readiness with tour operators, travel agents and media representatives
cruise line executives and other key decision-makers within from France and the French West Indies ( FWI). Meetings
the industry. Dominica, along with 19 other destinations, were also held with officials of the tourist offices of
presented on the topic “Why Are We Cruise Ready.” Martinique and Guadeloupe with a view to participating
in joint promotional activities. Ms. Chandler also gave
The Dominican delegation also participated in the Cruise a presentation at the media briefing held by Caribbean
Lines International Association (CLIA) Port and Destination Tourism Organization (CTO) and the St. Martin/Sint Maarten
Summit which was held during Seatrade Med 2018. The tourism boards to provide an update on developments since
Summit provided the opportunity to hold one-on-one Hurricane Maria.
meetings with cruise executives from Europe. Three
prearranged meetings were held with executives of Royal DDA’s FWI representative, Herve Nizard, also attended the
Caribbean Cruises, MSC Cruises and Holland America Line. event and met with 61 companies. Hotelier Annette Peyer
from Tamarind Tree Hotel was also in attendance and
DDA continues to ensure that relationships with the various provided valuable information to interested individuals and
cruise lines’ executives are maintained. Attendance at these assisted with several ad hoc meetings during the period.
events presents an opportunity to personally meet and
share information on developments regarding the cruise Feedback regarding the destination from trade and media
product on island. DDA can also entertain any queries,
concerns and challenges the lines may have. was extremely positive resulting in a significant number of

opportunities to implement over the coming months. 10

EVENTS & FESTIVALS

11

INDEPENDENCE FETES

12

WCMF 2018 ARTISTS

NIGHT ONE

Mavado In 1979, their first album, Love and Ka Dance, was
Mavado aka The Gully Gad, whose introduced and the name Kassav’ was adopted
real name is David Constantine permanently, in reference to a manioc cracker mixed
Brooks, was raised in Kingston, with coconut. After that date, some members joined
Jamaica’s Cassava Piece the founders, while others chose to head elsewhere.
Community. Growing up in the Since then, the joyful guys and gals from Kassav’ have
90’s he looked up to artistes such produced a string of albums, concerts and hits.
as Bounty Killer who inspired him
to work in the dancehall genre. Their first international hit from Kassav’ came in 1984.
Bounty would later serve as It was Zouk-la sé sel médikaman nou ni (Zouk is our
mentor and took him under his only medication). Thanks to this song, the group’s fame
wings to show him the ropes of spread far beyond the Caribbean. The most famous
the music industry and introduced him to his manager. of Guadeloupeans then set off on an adventure that
He decided to name himself “Mavado” after the Swiss would last several decades, with concerts around the
watch company, Movado. Mavado is an award-wining world to meet their increasingly numerous and varied
dancehall artiste who has collaborated with several audiences.
leading artistes including Busta Rhymes, Wyclef Jean,
Ludacris, Akon and Jay Z, among others. Today, the group consists of Jocelyne Béroard,
Georges Décimus, Jacob Desvarieux, Jean-Philippe
In 2016, Mavado’s song, Progress, was featured on DJ Marthély and Jean-Claude Naimro. Out of respect for
Khaled’s “Major Key,” a 14-track album. The album was its members’ own careers, Kassav’ gives free reign to
nominated for a Grammy award in the “best rap” album those wishing to pursue their personal projects. The
category. The dancehall star has had a number of his first album by Jocelyne Béroard, recorded in 1986,
hit singles over the years on the Billboard Chart and became the first female gold record in the Caribbean.
has been featured heavily on R&B/hip-hop radio in the
U.S. and around the world. Altogether, the group’s members would record about
30 solo albums and 15 together. The influence of
Kassav’ Kassav’ around the world is huge. Several big numbers
The Kassav’ adventure began in Guadeloupe in the can be cited: more than five million albums sold since
minds of Pierre-Édouard Décimus, then a member 1979; the first French group to fill the Stade de France
of the group, Les Vickings, and Freddy Marshall. in Paris; more than 200 concerts before more than a
The two buddies called upon bass player, Georges million people between 2009 and 2012.
Décimus, and guitarist and arranger Jacob Desvarieux,
with an ambitious goal in mind: adapting the island’s
popular music to modern tastes. With a clever blend of
traditional sounds with rock and funk, this is how zouk
took off. Since the 1960s, the word has referred to an
evening of dancing.

13

WCMF 2018 ARTISTS

Yemi Alade performs zouk, compas, reggae, cadance, dancehall
Yemi is a Nigerian Afropop/R&B and our own local bouyon music and has mastered the
artist, song-writer, composter, musical touch of all the above mentioned.
actress and entertainer. She is
the first African female Afropop The band has extensively travelled the globe on its
artist to hit over 50 million views musical ride. Triple Kay International has performed
on YouTube and Vevo with her on a number of occasions in England, St. Martin, Saba,
smash hit single, “Johnny.” Guadeloupe, Antigua, St. Vincent and the Grenadines,
New York, Miami, Atlanta, Texas, Canada, Belgium,
Triple Kay Holland, St. Thomas, Tortola, Anguilla among many
others. The band has also performed in many small
International festivals and other local events.
Triple Kay
International Klass
has been on a Founded on April
journey, taking 18, 2012, KLASS
Dominica and its is a new school of
music throughout Haitian konpa where
the world. This is everyone is welcome
the band’s motto to enroll and attend.
and governs Since its inception,
the efforts of the group. This has fostered the utopia clean competition,
environment that has encouraged its eminence and determination, and
resounding success during its reign as the most respect have been the core elements to maintaining a
dynamic, explosive and supreme musical ensemble report card of success.
to come from the shores of the Nature Island of
the Caribbean, Dominica. The name Triple Kay When you ask the female fans “Where they are
International is a replica of its members and their heading?” they reply that they are going to “KLASS.”
environment as each letter denotes a member’s name Ask the male fans, “How they function?” and they
and the place where they reside. The group has been answer that they do everything with “KLASS.” Finally,
fostered in the scenic, touristic hub of Laudat, and this you ask the promoters, “What they think?” and they
led to its grassroots and energetic drive to produce reply that “an event without this band will have no
quality and excellence. KLASS!’”

The band has been together since 2000. During this First Serenade Band
time, the dedication, talent and time of its hardworking A legend in its own right, the First Serenade Band
members have contributed tremendously to its growth officially began operation in 1984 in the village of Point
and success in the creativity of each album. The band Michel, where most of its members originated. The
has produced six albums namely “Big Ting,” “Fanatik,” Band began performing for the village calypso shows
“Sewo,” “All Out,” “Pressure” and the most recent 2008 and other public and private occasions, then came a
gold compilation, “Colours.” During production, the different brand of music. This was a consequence of a
goal of the band was to diversify the current musical proposal made by the then village priest, Fr. Reginald
era and collectively this has been achieved. This was LaFleur. Band manager Carlton Winston remembers
accomplished by mastering all types of music that the that Fr. LaFleur asked them to play in church on
fans and general public yearned for and has attributed
to the significant growth of the band. The band 14

WCMF 2018 ARTISTS

Saturdays for the youth mass and in return, he would NIGHT TWO
give the band instruments, and play they did.

The versatility and originality of The First Serenade´s Machel Montano
music has satisfied many fans in Dominica and the
world by extension, with a variety of music including Machel Montano was destined
Zouk, Soca, Calypso, Bouyon, Cadence, Soukous, to be great. The winner of
Reggae and Country Music, which can be heard on its the most Soca monarch
various albums. crowns – Power, Groovy and
International Soca Monarch
The First Serenade is renowned as one of Dominica’s Competitions - and several
top and most versatile bands, and is also known for road-march competitions in
its master live jams. The band’s first hit song was his native Trinidad and Tobago,
launched in 1988 for Reunion ‘88’ with the song Zouké Machel Montano has brought
Zouké. This song, band members stated proudly, was a joy and fun to Caribbean music lovers and to fans of
gigantic hit and was well received by the Dominican and world music in a career spanning over 30 years. He
neighbouring French public. has collaborated with artistes in several different
music genres from all across the planet and has been
leading his own bands, Xtatik and Machel Montano HD
concepts, since his childhood. He broke on the scene
as a nine year-old with his famous song, “Too Young
To Soca” and since then has brought us hit after hit
including such songs as, “Like A Boss,” “Ministry of
the Road,” “One More Wine,” “Temperature,” “Vibes
Cyah Done,’’“Big Truck,” “Fast Wine,” “Take It Slow”
and “Soca Kingdom” with the indomitable Superblue
in 2018. For his 2014 hit, “Ministry of Road,” he won the
Soul Train Award for Best International Performance.
Machel is also a past Caribbean Song Festival winner.

The Band seeks to promote Dominica’s music and Asa Banton
culture, enabling the erosion of cultural music barriers.
The Band also wants to play a part in Caribbean music Asa (Asa ‘Banton’ Edwards)
integration. Music, like an intangible life source of started his musical career in
satisfaction, has kept the spirit of the group alive 2000, but only began to make
through its highs and lows. headway in 2010 as he gained
recognition in the French
Antilles, Dutch St. Maarten
and Dominica. He debuted
on the World Creole Music
Festival stage in 2012 and has
been a staple artiste on the
Festival line-up ever since. His hit song “Wet Fete” with
the lyrics “How can you come to a Wet Fete and Don’t
Expect to Get Wet” has travelled the world over, earning
him the undisputed title of The Wet Fete King. Music is
his heart, mind and soul, and his insightful lyrics and

15

WCMF 2018 ARTISTS

infectious rhythms (riddims) have captivated many, both Francky Vincent is known for his provocative and
young and old. He travels around the world to sold-out sometimes sexually explicit lyrics, outspokenness and
events in London, Amsterdam, France, Houston, Miami, charming personality. The Guadeloupe born singer,
New York, St. Maarten, BVI and the USVI, spreading songwriter, and musician’s career has spawned over
Bouyon music far and wide. He is currently working three decades. He has created hit songs and made
with young up-and-coming Bouyon artistes to ensure music that fans of past and present generations still
the continuity of the genre. find exciting and stimulating. He has sold more than, 2
million albums worldwide making him one of the most
successful Caribbean artistes of all time. Among his
many hits include Fruit de la Passion, Tu Veux Mon Zizi,
Alice Ca Glisse, and Vas y Francky C’est Bon.

Zouk All Stars Midnight Groovers
Zouk will be represented by an all-star cast from
Martinique, Guadeloupe and La Reunion. Zouk All Midnight Groovers formed
Stars will be made up of Jean-Marc Ferdinand, Orlane, in 1972 as a combo band
Francky Vincent and Stephane Ravor. in Grand Bay, Dominica.
With a solid and cultural
Jean-Marc Ferdinand, known for his mega-hit Tikitak musical style, they created
Tikitak, is a zouk legend from Guadeloupe who knows commercial success with
how to entertain and enliven a crowd with his Gwoka the rhythmic sounds of
and chant. Known for his love for traditional music and Cadence-lypso. The band is
dance, Jean-Marc Ferdinand has used his artistic and now 39 albums strong and
creative talent to create his brand of music and working continues to receive undying love from fans that enjoy
with the group “Ban Biyo,” creating a unique mix of their highly energetic performances and pulsating
creole rhythm and a sound that he has helped tour sounds. Although many of the original members have
throughout the Caribbean and the Metropolis. changed, Midnight Groovers continues to empower
the world with the lead singer ‘Chubby’ Phillip Mark
Orlane, zouk-love chanteuse, born on the Reunion and the ‘King of Instruments,’brother Marcel ‘Ko’
Island has been influenced by the varied rhythms and Mark. These two instantly became household names
cultures of the Caribbean, Africa and France. The in neighbouring Martinique, Guadeloupe, Saint Lucia
“Chocola” singer has formed a unique collaboration and later spread to Paris, Africa, Europe and North
with the celebrated Martiniquan singer/song-writer, America.
Eric Virgal, performing together in Miami, New York,
Boston, Paris, Abidjan, Libreville, La Reunion and the Kai
Caribbean, spreading the love through Zouk music.
After the breakup of
Stephane Ravor is known for his monster hit, “lanmou Carimi, co-lead singer
pe ke fini.” This Zouk crooner from Martinique is among Richard Cave formed the
leading superstars from the 90s who continues to band Kai, with himself as
perform the music and keeps the rich musical tradition lead singer. The band’s
alive. This love feeling won’t come to an end now. name, KAI, which means
house in Haitian-Creole
(but is spelled kay) was
inspired both by the place
Cave embarked on his

16

WCMF 2018 ARTISTS

rebirth and its Japanese translation, which means Chronixx toured for the first time in 2013 when he went
“restoration and strength.’ The band’s first release was to Europe with his own band Zincfence Redemption. He
a ballad ‘Malad,’ The band has performed in major cites has since embarked on solo tours from the Americas
such as Miami and New York. to the Oceanic region, including sold out shows in New
York (Irving Plaza), three shows in London (including
Marce et Tumpak Somerset House), Trinidad & Tobago, Australia,
Marce et Tumpak is a Canada, and being the first band to do a two-part tour
Martinican pop band of Jamaica (Capture Land Tour).
that uses elements of
both traditional and With so much accomplished in such short time, the
modern music. Their world is bracing for greater wonders from this young
instrumentation includes man who walks with an old soul. For Chronixx himself,
folk drums like the tibwa music is a mission and history is being made every day.
and ka, as well as a
wooden flute. Sweet Micky
Michel Martelly, Haitian
NIGHT THREE musician and politician who
became president of Haiti
Chronixx (2011–16) in elections that
Jamaican musician Chronixx followed a catastrophic
has ignited a torch in earthquake in 2010.
people’s hearts the world
over and is confidently Martelly attended
lighting the path for an community colleges in
entire generation of youths the United States before returning home in the mid-
to rediscover roots and 1980s to embark on a musical career. He became a
culture. bandleader and adopted the moniker “Sweet Micky.” He
quickly established himself as a star in Haiti, gaining
Born Jamar Rolando McNaughton on October 10, 1992, fame for his outlandish live performances, which often
Chronixx was musically nurtured from an early age included his dressing in drag or shedding his clothes
by his father, dancehall artist Chronicle, and grew up onstage, and earning considerable critical acclaim as
surrounded by the likes of Burro Banton and Gregory an important innovator in Haitian dance music known
Isaacs. His remarkable ascension in the music industry as compas. From the late 1980s into the early 21st
began in the background; harmonizing for artists such century, he made numerous recordings and maintained
as Lutan Fyah and providing production assistance for a busy touring schedule. Although he was not directly
tracks sung by Popcaan, Konshens and others. involved in politics during this period, Martelly was
known for offering sharp-tongued political commentary
in his songs.

The first EP, Hooked on Chronixx, was released in 2011
and immediately put the budding artist on the radar
of music lovers and industry heads alike with ‘Start A
Fyah,’ ‘Warrior’ and breakout single ‘Behind Curtain’
standing out as a fan favorite far beyond Jamaican
shores.

17

WCMF 2018 ARTISTS

Kes The Band Henderson, Elisha Benoit, Donavan Gabriel, Carlyn
Growing up in XP and Webster Marie, three more compilations were
Trinidad where there produced in 1998, 1999 and 2016.
is a melting pot of
people, flavors and With hits like Jouer Kadans, Hossey, Festival,
sounds helped Kes Dominique Vivan, Sélébwé, Mété Viwé and many
the Band develop others, Mizik A Nou has become a household name to
its own unique Dominicans, the region and the world. These music
blend of music. The compilations are true representations of Dominican
band mixes Calypso culture with genres including Cadence Lypso, Bouyon
melodies, rock rifts and island beats. This fusion, along and traditional rhythms with a fusion of Zouk, Compa,
with their incredible, high energy performances, has Techno and Kizomba added in-between.
taken them from a Caribbean band to one that tours the
world. Signal Band
Since its formation
“Wotless,” one of their early hits propelled the band in 2010, this
to international fame. Other hits include “Workout ft. group of young
Nailah Blackman” and international collaborations musicians has
“Combine” with Clinton Sparks and “Go Dung” with embarked on a
Major Lazer. In 2018, Kes the Band’s “Hello” became musical journey
one of their most popular releases to date. to market
themselves as
Since the band’s inception, they have performed in a group and
major cities all over the USA, Canada, UK, Belgium, individually. From inception, the band adopted a
China and the entire Caribbean in front of crowds of up Groovy Soca style, but in trying to avoid limitations,
to 20,000 people. They have opened for Usher, Maroon 5 openhandedly began to appreciate the other genres of
and Lifehouse. KES has shared the stage with the likes creole influence, namely Cadence, Zouk, Reggae, and
of Will Smith, Sean Paul, Barrington Levy and NeYo. Bouyon. However, the mentioned genres were never
They have appeared on MTV, Yahoo Music, Billboard the boundary.
Live and I-Beats Radio.

Mizik A Nou In 2018, Signal Band signed on as official brand
ambassadors for leading telecommunications
In 1997, the infant company, Flow Dominica, and leading pizza company,
year of the World Perky’s Pizza. As they continue to build their brand
Creole Music on unity and a more modern way of community
Festival, three very togetherness, the band is in the process of signing of
talented musicians, two sports clubs, one in the field of netball and other in
Cornell Phillip, the field of football. These signings are expected to be
Edmund Angol completed before the end of 2018.
and Martindale
Olive, produced a music compilation called “Muzik Signal’s membership features few of Dominica’s young
A Nou,”This compilation was soon accepted by popular public icons; most notably, Sheldon Alfred, who
the Dominica Festivals Commission as the official won the Junior Calypso Competition three consecutive
commemorative music compilation of the World Creole years. In 2012, the band also brought on board Mr.
Music Festival. With the addition of talent like Michele
18

WCMF 2018 ARTISTS

Jerlani Robinson, prominent youth cricketer at the local Swingin’ Stars received a Meritorious Service Award
and regional level as its Manager and Booking Agent. in 1980, Golden Drum Award in 1999, and Caribbean
Sunshine Award in 2004. They have been recognized by
The band aims to be one of the most respected musical many organizations in Dominica and the region for their
groups locally, regionally internationally and to keep longstanding service and contribution to music and
leaving a smile on the face of the many different Caribbean culture.
patrons whom it entertains.
Swingin’ Stars continues to tour regionally and
internationally- sharing the stage with bands like
Byron Lee, accompanying international soca artists,
and playing at dances, bringing an incredible blend of
melodious and rhythmic compositions to all listeners.

Swingin’ Stars
The Swingin’ Stars, a dance band from Dominica, is
the country’s oldest band, and the second oldest band
in the Caribbean. Started in 1959 under the name
‘Swingin’ Teens,’ the band developed considerable
energy and versatility. In the 1960s, the name was
changed to Swingin’ Stars, and by 1966 they emerged
as one of the top party bands in the Caribbean.
In May of 1967, Swingin’ Stars recorded their first
single, ‘Party,’ and in 1968 recorded their first album,
‘In Orbit.’ To date, the Swingin’ Stars band has released
20 albums and over 30 singles.

Swingin’ Stars versatility in almost all musical styles,
from Soca and Reggae to R&B and ballads, has added
to their popularity and growing fan base. Over the
years, they have contributed tremendously to music
and culture in Dominica. They have been a major
part of cultural celebrations, namely Carnival and
the World Creole Music Festival. They have provided
musical accompaniment for local artistes (namely
calypsonians), and musical entertainment at countless
shows and dances.

19

WCMF 2018 FRINGE EVENTS

WCMF Dwivé
The Roseau Bayfront will come alive every Friday
beginning October 5 from 6pm with the WCMF Dwivé.
Along with some of the Festival’s partners, the Discover
Dominica Authority has organized this activity to help
further promote WCMF 2018 and to showcase local
talent. WCMF Dwivé will celebrate the different aspects
of Dominica’s culture; fashion, music, cuisine and dance.

Photo Credits: DDA Image Library

Photo Credits: DDA Image Library Creole Day/Creole Dress Parade
Creole Day or Jounen Kwéyòl Domnik is celebrated
Heritage Day annually on the last Friday in October. This year, Friday
Heritage Day, which is held in a different village/ October 26 represents the 37th anniversary of Jounen
community every year, marks the start of Creole Week. Kwéyòl Domnik. It is by far the most colourful day on
This year, Heritage Day will be hosted on Sunday, the island. The traditional outfit is worn by everyone
October 21 in the town of Portsmouth. It will be a on that day. The girls wear a “jupe,” the women wear a
celebration of the town’s uniqueness; the people and “wob dwiyet” and the men wear black pants, white shirt
aspects that make the town what it is. It is also a day and a red sash around the waist.
of appreciation where awards are given to outstanding
individuals in that community. The Creole Dress Parade is an annual feature on
Creole Day. The parade features students from select
primary schools and adults displaying Dominica’s
national wear and other Creole wear as they parade
through the streets of Roseau.

National Wób Dwiyèt Pageant
The National Wób Dwiyèt Pageant is one of the
signature events of the Independence celebrations
calendar. Young ladies between 18 and 25 years of
age from the various districts of the island compete in
talent, Creole spectacular wear and Wób Dwiyèt rounds
for the title of Miss Wób Dwiyèt.

20

WCMF 2018 FRINGE EVENTS

Day 3: ReDiscover Taste focuses on the evolution of
local cuisine through the distribution of recipes and
will feature a food preparation competition, judged by
handpicked audience members on presentation and
taste.

Day 4: ReDiscover Rhythm, is centered on traditional
music and creative dance.

Kwéyól Wandévou will provide a platform for local
artists to showcase their talent, as well as an opportunity
to share and preserve seemingly endangered traditions to
a very large and diverse audience.

Photo Credits: DDA Image Library Cultural Gala

Kwéyól Wandévou The Cultural Gala wraps up the cultural activities of
Kwéyól Wandévou is a spectacular event which was Independence celebrations. It is the highlight of the
created by the Ministry of Tourism and Culture to fill the Independence activities when groups from all over the
void left by the absence of Creole in the Park this year. island converge on one stage to display their talents in
The event will follow a similar format and will run from the varied manifestations of Dominica’s rich cultural
October 22-25, 2018. heritage. The National Cultural Gala been celebrated
since 1965 and is the legacy of the late Premier Edward
As the name suggests, this event serves as an Oliver Le Blanc. This year, the Cultural Gala will feature
opportunity for locals and visitors alike to convene the best of traditional and contemporary performers,
and celebrate various aspects of our culture. With the singers, musicians and dancers.
assistance of various strategic private sector partners,
the four-day event seeks to compliment the flagship
World Creole Music Festival, as it reverts to the original
vision of a daytime event that showcases exclusively
local content and performances, everything that makes
us Dominican.

Kwéyól Wandévou will adopt the familiar four-day
format with an assortment of daily themes in line with
the ReDiscover Dominica campaign.

Day 1: ReDiscover Fun is dedicated to introducing
invited schools to traditional toys and games.

Day 2: ReDiscover Mystery highlights oral traditions
such as poetry, storytelling and folk music.

21

SAVE THE DATE

22

DOMINICA TOURISM
AUTHORITY OFFICES

Headquarters Bayfront Tourism Cabrits Tourism Douglas-Charles Airport
Ground and First Floor Information Office Information Booth Information Office
Marpin House Old Market Plaza, Cabrits National Park, Marigot, Dominica
Roseau, Dominica Portsmouth, Dominica
5-7 Marlborough St., Tel (+1-767) 445-7051
P.O. Box 293 Tel (+1-767) 255-8320 Tel (+1-767) 255-8212 255-8202
Roseau, Dominica

Tel (+1-767) 448-2045
Fax (+1-767) 448-5840
[email protected]

ACCESS MORE DDA NEWS

DiscoverDominica.com

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