SURVEY AND RESEARCH

SESSION 1: 2021/2022
COURSE: DIGITAL PUBLISHING

CODE: DVG20073
STUDENT NAME: NURAQILAH BINTI AB RASHID

REGISTRATION NUMBER: 09DRG21F1055
LECTURER NAME: PN. NURULKUSUMA BINTI

ADNAN
SUBMISSION DATE: 13/3/2022

Dekstop Publishing (DTP)

Desktop publishing software creates layouts
of text and media files for publishing in print
or digital formats, such as newspapers,
magazines, brochures, ebooks, blogs, and
online publications.

DTP has evolved to be an important
component of creating and
disseminating information as it allows
an amalgamation of various tasks that
are generally performed independently
at printing presses such as layouts,

WHAT IS A DTP BOOK?

Desktop publishing (DTP) is the use of personal computers to design books
and booklets that are intended to be printed by ink jet or laser printers.

• Desktop computers have allowed many
individuals, companies and agencies to self-
publish all sorts of documents, from brochures
and marketing documents to transactional
business documents, without utilizing the
services of a high-volume print company.



DIGITAL PUBLISHING

q Digital publishing (often referred to as online publishing or e-publishing), is
the publication on the web or on electronic carriers of magazines, e-books,
white papers, reports, or any form of content that is typically long-form.

q Digital publishing started in 1971 when Project Gutenberg was launched
with the digitalisation of the US Declaration of Independence.

Digital publishers Deliver media to Reach a wider Save money
create content and the public through audience (including
distribute it online mobile and global
digital devices
to: audiences)

Analyze website Collect market
visitors and research data

optimize content
accordingly



Advantages of Digital Publishing

ü Visual content encourages readers to spend more time with a website or media
channel. Example : videos, infographics, GIFs and links.

ü Huge cost savings by eliminating print media, publishers can reduce publication
costs drastically.

ü Interactive advertising – Publishers are pretty limited when it comes to
advertisements with print media.

ü Social media exposure – Social media boosts digital publishing platforms.
Publishers can increase the amount of visibility by sharing links from their website
or uploading their media to the platforms.

ü Revenue potential – The greatest advantage of digital publishing is the potential to
revenue opportunities. Because of digital media, the budgets are only continuing to
grow.



Digital Publishing Examples :

Digital Presentation
Magazines s

Online Blog
Newsletters s

Digital
Catalogs

Digital Online eBooks
Brochures Newspapers

Top 7 Desktop Publishing Software

1.Adobe InDesign - Professional editor for
complex tasks
2.Affinity Publisher - Integrated Pantone library
3.Microsoft Publisher - For beginners
4.Scribus - A budget option
5.LucidPress - For online work
6.QuarkXPress - The main competitor of
InDesign
7.Xara Page & Layout Designer - Many
templates

o Software that is used specifically for page layout purposes :
1. Adobe InDesign
2. QuarkXPress

o Others such as Adobe FrameMaker are used mostly for technical
documents.

o Microsoft Publisher are way more basic and are designed for low-end
jobs or beginners that will be printed onto desktop printers.

What is Page Layout?

-A program that enables you to
format pages of text about graphics.

What is commercial use in Graphic Design?

• A type of applied graphic art.
• Commercial graphic design plays role in packaging and marketing

by providing designs for labels, trademarks, colophons, and
advertising materials including catalogs, booklets and prospectuses.

LAYOUT • Desktop publishing often requires the use of a personal
SYSTEM IN computer and WYSIWYG page layout software to create
DESKTOP documents for either large-scale publishing or small-scale.
PUBLISHING
• There is 4 types of layout system :
• Mast Head
• Head Line
• Summary
• Body Text

What is Mast Head? What is Summary?
Ø A masthead is a list of information v Should be easy to read.
v Must highlight the important
about a newspaper or magazine
which is typically printed near information.
the editorial page or inside cover. v Use graphs and images to explain
Ø The term “masthead” is also
sometimes used to describe the in short paragraphs.
title or banner of a newspaper.
What is Body Text?
What is Head Line? o The sections of the main text that
q A good head line grabs the
are flowed into columns.
attention of readers. o The text forming the main content
q Don’t use uppercase for every
of a book, magazine, page, or any
letter. other printed or digital work.
q Use typography to create

emphasis.

TRENDS IN • The trend to focus on serving their audience’s needs
2022 FOR seems to be the main course of digital publishing.
DIGITAL
PUBLISHING • For publishers, being up to date with current trends
is an opportunity to improve strategies related to the
content of the marketing.

• Trends in 2022 where the publishing and printing
continue to drive more people away from print and a
larger audience online.

REFERENCES

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mwhinaltoisg.yte+acbhotaurt+gdeitg.citoaml+p/duebfliinshitiing
hontt/pdse:/s/kwtowpw-p.utebclihsohpiendgia.
hcottmps/d:/e/wfinwiwtio.snt/a1t2eo6f3digitalpublishing.com/dig
hittatlp-psu:/b/fliisxhthinegp/hwohtoa.ct-oism-d/ibgeistat-l-publishing/
dhettspkst:o//pw-pwubwli.wshing-software.html
ehbttoppse:/d/iean.ccoymclopedia2.t
hhettfprse:e/d/wicwtiown.maruys.ciocamlexpert.org/in-
phuttbplsi:s/h/winwg-ww.htuatto-irsi-aamlspaositnhte.acdom.ht/madobe_indesig
nht_ctpc/sd:/e/swkwtowp_.ppurebslitsigheiinngt_eirnmtreoddiuacrtiieon.htm
sh.tctopms:///eexne.cwuitkivipee-sduiam. mary-layout/
org/wiki/Body_text